Cluen Announces Official Partnership with The Executive Research Association Kandace Miller, Global Marketing Director of The Cluen Corporation commented: “We are delighted to be a relied on international search software program companion of the Executive Research Association. Cluen’s modern technology is created internal, and also our consulting as well as assistance team have years of …
Ambra Health (https://ambrahealth.com) | REMOTE (US), Full time | Performance/Reliability Engineer (SRE-like), Medical Image Processing and Storage
At Ambra Health we help the health care system solve complex problems with storing and sharing medical imaging data (X-rays, CT’s, etc), at locations around the world – including many renowned health centers. This involves managing a lot of medical data, getting it to the right place quickly and reliably over the Internet – some very challenging and interesting engineering problems.
We are looking for a US-based remote-only DevOps-oriented engineer to work closely with our storage and image-processing services development team. You would find ways (in hardware and software) to improve performance and reliability of those services, which manage over 10 billion images (5PB) in the cloud and in data centers around the world.
The ideal candidate would be able to work independently with minimal supervision, seasoned to make good productivity/planning decisions – but please reach out if you think you’re the right less-experienced person.
Requirements:
– Strong Linux system administration and diagnostic skills
– Experience operating a distributed application and diagnosing problems at the application, network and hardware level
– JVM tuning experience
– Full-stack tuning, at the hardware, OS, network and software levels
Big plus if you’ve got these skills:
– Familiarity with programming, profiling, or debugging a JVM or system language
– Experience with application instrumentation (specifying, collecting and analysing performance metrics)
– Experience with automating testing or deployment
Our hiring process is pretty painless – short introduction call, 1-hour phone call with the team to get to know each other, then (if it works for you) a paid part-time trial period to see if we like working together.
Send me an email with your resume: pete+jobs@ambrahealth.com
Glimpse Protocol is bringing technological innovation to consumer privacy. We create platforms that respect privacy and empower consumers in the ownership of their data.
Our current focus is privacy preserving digital ads – a needed fix for an industry built on questionable consumer data practices. To deliver this, we are building a cross functional team spanning software engineering, data science, data engineering, dev ops, blockchain, and programmatic advertising all wrapped within a performant distributed system.
Glimpse is backed by ConsenSys, Founders Factory, Guardian Media Group Ventures, Innovate UK, Nesta, and the Department for Digital, Culture, Media and Sport.
If you are a real estate investor, then you need to know about Lending One. It is a direct real estate investing lender that has been around since 2014. They are newer, but they are quickly establishing themselves in the industry. Here is what you need to know to get a jump on deciding whether they are right for you, or not.
The company began as Crestar Funding, but changed its name in November 2016 to LendingOne. In the press release, they say that they realize the potential for this company was much larger than they originally thought.
Is Lending One a Good Option for You?
Bill Green (CEO) and Matthew Neisser (COO) joined forces in 2014 to open a private real estate lending company. The mission? To use technology to streamline and speed up the process of borrowing for real estate investment.
With Green’s skill and expertise in creating world class organizations and Neisser’s background in technology and finance, it did just that. As a result, we have the Lending One of today.. It provides a faster and easier way to apply for and receive approval for loans. Furthermore, it allows borrowers to more easily grow their real estate portfolios.
They make loans to citizens of the United States, Canadian citizens, and permanent resident aliens.
Check out our trustworthy list of seven vendors to help you build business credit. Conquer any recession!
What Types of Loans Do They Offer?
There are a range of options when it comes to loans with Lending One. They include:
Fix-and-Flip
For example, if your real estate game is to purchase homes to rehab and then sell for profit, then fix-and-flip loans are for you. Amazingly, rate quotes are available online in as little as 2 minutes.
They will loan up to 80% of the cost of the project, or LTC (Loan to Cost.) The minimum loan amount is $75,000. They do not list a maximum. Also, there is no interest charged on unused funds, and there is no penalty for early repayments. The minimum FICO required for a Fix-and-Flip loan is not noted on the website. They state only:
“We are much more flexible in the FICO score we accept and are happy to work with each client’s individual situations.”
Additionally, you will need to have the following documents on hand.
Sales contract
One month’s bank statement
Construction budget
List of properties currently owned
2 years tax returns
LLC operating agreement, or Articles of Incorporation
Remember to send copies. Never send originals.
Rental Loans
Now, if your business is more “fix it up and rent it out” based, you will be more interested in the rental loans. With these, there are two options. The first, RentalOne, and then the Apartment Bridge loans.
Check out our trustworthy list of seven vendors to help you build business credit. Conquer any recession!
RentalOne
This option is available on either a 5 or 7-year ARM (adjustable rate mortgage.) Or, if you would rather, as a 30-year fixed loan. Loan amounts go up to $2 million.
The FICO requirement for the RentalOne loan is flexible, same as with the Fix and Flip loans. However, these requirements change without warning. The truth is, you really do not know until you try. You do not have to turn over income verification, not even a W-2. Instead, they consider the cash flow of the property itself in the decision-making process. It appears, however, that there is a prepayment penalty on this one.
Multifamily Bridge Loans
These are available for buildings with 5 to 200 rental units. There is no interest on funds that are not drawn, and the terms range from 12 to 36 months. The loan amount is up to $15 million.
There is a minimum FICO requirement of 650, but closing is super-fast, sometimes in as little as 20 business days.
New Construction Loans
Another product they offer is new construction loans. Amounts range up to $5 million. These loans are available in terms ranging from 12 to 24 months with fast approval. Eligible properties include single family, townhomes, condos, and multi-family buildings.
Rehab to Rent
If you want to rehab a home to rent for profit, you can do that as well. Here is how it works. First, you apply for a Fix-and-Flip loan. Then, when the rehab is complete, they will roll it into a 30-year fixed rental loan. As a bonus, since you are already a customer with the Fix-and-Flip, you will get a discount on the fees toward your rental loan.
Lending One Pre-Approval
There is an easy, fast pre-approval process, and it’s free. You can have your terms and rates in writing before you ever submit an offer. Honestly, the proof of funds provided with pre-approval makes submitting an offer easier than ever. Pre-approvals are available for amounts up to $5,000,000.
Lending One Partner Program
The company also offers a partner program. It’s a community of investors, realtors, real estate attorneys, and third parties. Potential partners have the opportunity through the program to earn compensation in exchange for client referrals. Interest parties are invited and encouraged to participate.
The following options exist:
The Referral Partner Program is for real estate investors, real estate attorneys, and other third partners that want to refer business to Lending One.
The Broker Partner Program is for mortgage brokers or loan origination consultants that wish to refer business.
Finally, the corporate partner program is designed for businesses that provide goods or services to those that invest in real estate not occupied by the owner.
Partner consultants contact potential partners within 24 hours of application to the program.
Making Payments on Your Lending One Loan
They have a contract with FCI Lender Services. This company services and accepts payment for loans. Borrowers get a welcome package with directions directly from FCI about 2 to 3 weeks after the loan closes. Payments are made via ACH, and are due on the first of the month.
Lending One and the Better Business Bureau
It never hurts to seek out what type of online reputation a company has. Online reviews are huge these days. For this company we found the following.
The Better Business Bureau
As it turns out, not only do they have an A+ rating with the Better Business Bureau, but they are actually accredited since February 2017.
In that whole time, there has only been one complaint. The company addressed it and it was solved. There are only 3 reviews, and unfortunately the most recent one is negative. However, it is from someone who was in the middle of the loan process and the process was put on hold due to the COVID-19 pandemic. This is an extreme circumstance, of course.
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Benefits of Using Lending One
They use proprietary technology that allows them to streamline the underwriting process. As a result, application processing is much faster. Along with pre-approval and good reviews from previous customers, they sound like superstars. Yet, nothing’s perfect, right?
The Downside of Using Lending One
The main drawback is, they are a young company. Of course, that will not always be the case. One can only hope they will continue the positive path they are on and continue to work to get rid of any bugs.
Another negative is that you would not be able to get enough money for larger projects due to the maximum loan amounts offered. With a max of $2 million for rehab and $5 million for new construction, commercial jobs are pretty much out the window. Lending One would not be an option for those looking to do commercial flips or flips on more expensive homes in higher income areas.
A Quick Review of Real Estate Investing
If you happen to be newer to the world of real estate investing, you may want to consider these tips before you go much further.
Formally Incorporate
Many real estate investment lenders will not lend to individuals. Form a legal business so that you have the best options available when it comes to funding. This is just one of many lenders that will only lend to companies. An S-corp, LLC, or corporation will work.
Tell the Truth
In real estate, there is even more importance placed on doing honest business. If you cut corners when working on a rehab, or if you are a bad landlord, word will get out. This will not only cause problems when you try to sell or rent in the future, but it can detour future funding efforts as well.
Location Matters
This is especially true in relation to flipping homes. A fabulous home in a terrible location is probably not going to yield a significant enough profit.
Watch the Markets
Pay attention to what is selling and where. Take note of trends in what people are willing to pay for, as well as what they are not. This will help you figure out how to best use your funds.
A Word About Credit
This lender is more flexible than many lenders when it comes to credit. However, they make it very clear credit history still counts. Consider these tips to raise your credit score if you need to.
First, make sure you have separate business credit. This includes getting and using an EIN, and incorporating, which as noted above is something that needs to be done anyway. Also, you need to have separate contact information for your business and a dedicated business bank account.
Next, get copies of all your credit reports.
Look first at what is affecting your score in a negative way. Then you will know where to focus your efforts.
After that, review the report for mistakes.
Report mistakes to the issuing agency, in writing.
Only send copies of backup documentation, not originals.
Monitor your personal and business credit score continually using a credit monitoring service. This will help you stay on top of things. You can monitor your credit with both Dun and Bradstreet and Experian through Credit Suite for 90% less than it would cost you at the business credit reporting agencies. You can monitor your credit with Equifax through them directly.
Of course, none of this really matters if you are not making your payments on time. Make sure you are doing that regardless. Nothing helps a credit score like consistent, on time payments.
Is Lending One for You?
In the end, Lending One isn’t a bad option. It does have higher interest rates and lower maximum loan amounts than some. However, they are also more lenient with their credit score requirements. That means if you are not able to get the funding you need somewhere else, they could be just what you need. They have a good reputation and offer a variety of loan options.
As with any decision on a lender, do you own research. Things change frequently, and the COVID-19 pandemic changed a lot of things. You’ll want to double check details such as loan amounts and interest rates. It seems though, despite being a young company, Lending One is doing pretty well, not only for themselves, but for their customers as well.
Are There Other Options?
If you want financing for commercial flips, CreditSuite might be a better option. Financing ranges up to 20,000,000 which is much more suited to that type of project.
Loan-to-values range from 55-65%. Which one you can get depends on the purpose of the loan. Funding programs are available that include conventional property financing, money for investment properties and hard money loans, bridge loans, and loans for the purchase of commercial real estate. SBA loans are also an option. For renovation, you can get a loan-to-value of up to 60%. They have many other loan programs as well, including some for residential flips.
In the end, you just need to find which option will work best for you. Lending One is definitely one to consider. I’d even give them four out of five stars. But don’t stop there. Be sure to explore all your options.
Ambra Health (https://ambrahealth.com) | REMOTE (US), Full time | Performance/Reliability Engineer (SRE-like), Medical Image Processing and Storage
At Ambra Health we help the health care system solve complex problems with storing and sharing medical imaging data (X-rays, CT’s, etc), at locations around the world – including many renowned health centers. This involves managing a lot of medical data, getting it to the right place quickly and reliably over the Internet – some very challenging and interesting engineering problems.
We are looking for a US-based remote-only DevOps-oriented engineer to work closely with our storage and image-processing services development team. You would find ways (in hardware and software) to improve performance and reliability of those services, which manage over 10 billion images (5PB) in the cloud and in data centers around the world.
The ideal candidate would be able to work independently with minimal supervision, seasoned to make good productivity/planning decisions – but please reach out if you think you’re the right less-experienced person.
Requirements:
– Strong Linux system administration and diagnostic skills
– Experience operating a distributed application and diagnosing problems at the application, network and hardware level
– JVM tuning experience
– Full-stack tuning, at the hardware, OS, network and software levels
Big plus if you’ve got these skills:
– Familiarity with programming, profiling, or debugging a JVM or system language
– Experience with application instrumentation (specifying, collecting and analysing performance metrics)
– Experience with automating testing or deployment
Our hiring process is pretty painless – short introduction call, 1-hour phone call with the team to get to know each other, then (if it works for you) a paid part-time trial period to see if we like working together.
Send me an email with your resume: pete+jobs@ambrahealth.com
For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out.
I’m going to show you how to leverage images in email the right way.
Email Images: Yes or No?
You can use email images, but should you?
I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no:
Do my images support my brand?
Have I optimized the image size?
Am I using the right number of images?
Am I properly using image alt tags?
Are my emails easily accessible?
Chances are you may not even know the answer to all these questions.
If that’s the case, then you’re not getting all you can from your email images, and this guide will help you.
But it’s not quite that simple. Having email images can boost your email’s aesthetics, but how do you increase email click-through rates with images?
What Is a Good Email Click-Through Rate?
Your click-through rate is the percentage of people who click on an image, link, or video in your email to continue through to your content. The average click-through rate is around 2.5% across all industries.
This number might sound a little low, but keep in mind, we’re talking about click-through and not open rates, which is the number of people who read your email.
Including images in your campaigns is a great way to increase engagement and improve your chances of driving traffic or even sales.
Images in Email Marketing: The Magic Ratio
Many marketers will tell you there’s a specific magic ratio of image to text, but it’s not always true. What is true is image-only emails will almost always cost you a trip to the spam folder.
Do that too much, and you’ll find your whole domain blacklisted.
That’s no good.
The ideal ratio is around 30-40% image to text. Any higher, you run the risk of triggering spam filters. Any less will make your email difficult to read.
The only way to find out what works for your audience is to test it! Use A/B testing to figure out what works and what doesn’t.
Keep Your Email Images Consistent
How many times have you searched for something on Google, found what you wanted, and clicked through to the website only to realize the link didn’t lead where you expected — at all?
It’s frustrating.
The truth is, you might be doing this to people right now without even realizing it.
Your email image needs to align with your brand and remain consistent throughout your marketing campaign.
Make sure when someone decides to open your email, it remains true to your company message, and all the emails look relatively similar.
If you’re using blue headers with a specific font in your campaign, it should match the landing page your visitor ends on.
Because there’s more impersonal spammy communication out there than ever before. Personalization changes the way your email appears based on the person you’re targeting.
Just think about it. How often have you received an email that seems like it was made for you?
Not often, right?
This is where you can get ahead of your competition by doing the things no one else is willing to do.
No product or service has “universal appeal,” so you need to narrow down your email images to a targeted audience.
Find products people need to purchase regularly and appeal to people who bought in the past. Amazon uses this strategy, resulting in 60% conversions from their on-site recommendations.
Here’s an example from Wayfair that was based on browsing history:
Recommend New Products
Recommend products to customers based on their previous buying history. Go the extra mile and even call it “Selections for [insert name].” That strategy helps create an “in-store experience” for your subscribers.
It’s as if you went to the clothing rack and specifically picked out items you thought would look great on them!
Ask Questions
If you’re selling a service or a digital subscription, you can ask your subscribers why they haven’t made a purchase yet. Give them a chance to sound off on what’s holding them back.
Doing this not only helps the email feel more personal and intimate, but it allows you to get feedback on what you could do better.
The ALT Tag Is More Important than You Think
We all know the importance of ALT tags for website images, but what about images in email marketing?
Are you currently using ALT tags properly in your email campaigns?
When the email client doesn’t download images correctly, your ALT tag becomes your lifeline for a few big reasons:
When the email client doesn’t download the image, the ALT text displays to the email recipient.
ALT text provides context if images aren’t loading.
ALT tags make it easier for those who use screen readers and other accessible technology to understand the image.
When all else fails, the ALT tag might be the thing getting the email recipient to open.
How to Create ALT Tags for Emails?
On the back end, an ALT tag looks like this:
<img src=”youremailimage.jpg” border=”0″ alt=”How to Use Email Images in Email Marketing” width=”482px” height=”205″ />
Where it says “alt=” is where your ALT text goes. So, if an email image doesn’t load properly, that’s what will display across the email text area instead of the image.
You have three primary formatting options for your email image. PNGs, JPEGs, and GIFs are the most common choices. Let’s look at the pros and cons of each.
PNG
Portable Network Graphics offer a large color palette, which means compressing the file size doesn’t impact the image’s resolution.
Another benefit is that you can add transparent layers, making it easy to embed the image on top of other content. This lets you blend the background image into an email with live text.
The only downside to PNGs is the file size is much larger compared to JPEGs and GIFs because of the image quality.
JPEG
JPEGs offer large image compression, but doing so impacts the quality of your image. When you reduce a JPEG image, it groups each section into larger blocks, which causes the image to become blurry — which isn’t a good look.
While these are the most common image types, I wouldn’t recommend using them for email images.
GIF
You get less color vibrance with GIFs because they use an 8-bit color palette compared to a 24-bit palette with PNGs and JPEGs.
The obvious difference is the animation effect. Using GIFs in your emails increases interactivity and can allow you to show more than one product with the same image.
How to Find the Best Email Images
Finding the right images to get your email message across is crucial. There’s a variety of different types of images you can use, and each has its own purpose. Let’s look at a few.
Charts and Graphs
Providing statistics and data is almost useless without a graphic to back it up. When you provide charts in your email to prove a point, it makes it much easier for the recipient to grasp your message.
Inside’s business newsletter has a Series A funding tracker where you can see what startups recently got funding above $5m:
This easily shows at a glance who got the largest amount of funding, by size and color.
Piktochart is an infographic tool that makes it easy to create free charts (with a watermark). Just enter the data and select the type of chart you want.
Stock Photos
Stock images are the easiest way to add images to your email marketing campaign. There’s a large assortment of sites to choose from like Shutterstock, Depositphotos, and Pixabay.
When sourcing the best image, choose something relatable to your audience. If you’re targeting middle-age moms of toddlers, find images that appeal to your demographic.
Don’t just add images to add images — make sure they have a purpose.
Screenshots
Instead of using a numbered list to explain how something works, turn the process into beautiful imagery with screenshots.
Awesome Screenshot is a browser extension on Chrome, Safari, and Firefox that makes it easy to capture screenshots directly from the browser. You can capture a whole page or a part and download it to your computer.
Personal Photos
Keeping it real and making things personal is never a bad choice. Email marketing is all about pulling back the curtain and showing people what you’re all about.
You don’t need professional photos to make sales, and the realistic and pure nature of personal photos can be what you need.
Illustrated Content
Illustrations are a nice way to expand your possibilities. While you might be able to do a certain amount of things with a product, an illustration can display limitless options while staying true to your brand.
Here’s an example from comedian Nate Bargatze announcing a drive-in tour. After this image, his email contained a text call-to-action with more information.
Consider hiring an illustrator on Fiverr or Upwork to get affordable illustrations.
UGC helps create trust, and it offers authority from a relatable audience. For example, imagine how an image of someone using your product in their home would outperform a stock photo or a cartoon using it.
Offer rewards to happy customers by having them upload images to social media using specific hashtags and use those images in your email marketing campaigns.
Never Send Image-Only Emails
While images are important – you should never send an image-only email.
Here’s why:
Image Blocking Is Real
If you work in the corporate world, you understand this point. Many companies block images by default, and in fact, 43% of email users have their images turned off.
So, if you don’t have your ALT text game up to par, your campaign won’t load properly.
Email Image File Size
Email image sizes can cause subscribers with slow connections to lag and become unresponsive. If your email takes too long to load, your subscribers are going to click out or even unsubscribe because they can’t get your emails to open correctly.
Email Accessibility Is Changing
More people are using voice assistants to read emails, and these do not recognize ALT text or HTML yet. So, if the user is trying to read your image-only email, you’re out of luck.
So, what’s the ideal email image format?
Background Images with Live Text
Remember earlier, when we talked about the pros of using PNG files for your email images? Here’s where this all comes together.
Background images applied as an element to the email allow you to put live text over it, providing the most accessibility. Even if the subscriber has images disabled, they’ll see the text, which ensures all your subscribers will get something from the email.
Bulletproof Buttons
Including your CTA in your image is a fatal error. If the image is blocked or doesn’t load properly, the button or CTA you have is hidden and completely missed by the recipient.
Using bulletproof buttons allows you to build the button with code, rather than images. So if everything fails and your image doesn’t load, the subscriber will still receive your text and CTA.
Conclusion
Email images are an effective strategy to increase your email campaigns’ success, but you can’t take shortcuts.
Using the right image size, format, and design is critical to ensuring your emails get delivered and get results.
Follow all of the best and worst practices outlined in this guide, and you’ll be well on your way to a higher click-through rate and a repeatable email process that will drive traffic for years to come.
Need some help perfecting your email image strategy? Drop a comment below.
Do you think you can sell more of your products applying the same actions?
Because that’s exactly what Conversion Optimization does for you.
You’re using the same ads, landing/sales pages, and funnels but they just convert more.
That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.
Just imagine doubling your conversions…
Wouldn’t that be CRAZY?
Well with today’s conversion rate optimization strategies you can easily do it.
You just have to know what to look for and how to get it.
So without further ado…
Here’s a detailed guide on how to find the best conversion rate optimization consultants and how to work with them to guarantee real trackable results.
5 Ways a Conversion Rate Optimization Consultant Can Help Grow Your Business
But there are always activities that just generate more results than others.
Say for example your sales funnel is driving the most sales for your business.
You would want to optimize the pages in it first and then move on to optimizing different social media and other website pages.
So make sure you rank your activities from most to least important and then find a CRO Consultant that can help you with the top ones.
Further down this post, I’ll go over the questions you need to ask yourself in order to understand what to focus on first.
But for now, here’s the number one way a consultant can help you optimize your CRO:
#1 Webinar and VSL Conversion Rate Optimization
Many people think conversions can be optimized only on paper.
But the same CRO process goes for any sales video you use in your business.
And with nowadays fast-paced world, most businesses have switched to selling high-ticket offers through webinars.
If you’re currently running a webinar you NEED to maximize the conversions coming from it.
You can’t keep pouring water into a leaking bucket, can you?
It’s your personal duty and obligation to make the most of your sales process in order to:
Help the most amount of people with your products
Generate the most amount of sales possible for your business
And that’s why hiring a professional CRO Consultant to look at your webinar, the pages, the emails leading to it, and of course the follow-up after is extremely essential.
He can quickly assess what needs to be improved and how to do it most efficiently.
Because I’m sure you wouldn’t want to record a 90-minute webinar from the scratch.
#2 Website Conversion Rate Optimization
For many businesses, their website is basically their sales funnel.
It’s the place where they drive the most traffic and get the most sales.
So if your business is in the same spot, you’ve got to realize that depending on a single thing to bring in sales (the website) is a little ambitious.
And not having it fully-optimized for conversions is straight-up idiotic.
That’s why you need to hire an Expert CRO Consultant that can optimize every single bit of your website.
You would be surprised that 43% of business owners don’t know which is the most important page on their website.
That’s why it is very easy to get distracted and focus on the wrong thing when trying to scale your business.
#3 Pay Per Click Conversion Rate Optimization
Let’s say you already have your funnel up and running.
That’s an easy way to check your actual funnel conversions and optimize accordingly.
But you can’t sell your products/services if your ads don’t convert, right?
Of course, if you’re just starting, you can try setting them up on your own.
But hiring a professional to at least check your work and give you valuable split-test suggestions is crucial if you want to run the same ads for a long time.
And trust me — you want long-term result generating ads.
#4 Social Media Conversion Rate Optimization
Imagine this…
You’ve got a fully automated sales funnel that profits like crazy with ads.
Regularly posting conversion-optimized content on your Facebook Page, Facebook Profile, Instagram, Twitter, Tik Tok… is essential if you want to be in front of everyone at all times.
I’m sure you know about the ancient rule of marketing — The Rule of 7.
It says that a prospect must see your marketing message at least 7 times before he proceeds to become a partner, investor, customer for your products and services.
That’s why you need to close your potential customers on all platforms.
Because if you don’t, they’re just going to lose their hype and forget about you.
Also, a well-thought-out social media strategy will not only increase your social media conversions but also your overall business followers.
Which helps in the long-term game.
#5 Back End Conversion Rate Optimization
And here comes the last but definitely not the worst option.
Which is optimizing your back end sales through with higher converting pages and follow-up.
We covered how to get traffic, how to convert it through your funnel/website, and now comes the fun part…
Your Back End. for most businesses that’s the place they make the most profits.
So neglecting it is the last thing you should do if you really want to scale your business to the moon.
An expert consultant will not only show you the best email marketing practices you can use in your business…
But also, he’ll suggest new ideas you didn’t even know existed till this point.
How to Get Started With Conversion Rate Optimization
After you pick what you need help with, it’s time to find out how to start with conversion rate optimization.
Firstly, you need to find a consultant that specializes in what you need help with.
Simple right? Wrong!
Hiring a consultant can either be a walk in the park or an endless lion chase.
What do I mean by that?
Basically nowadays everyone pretends to be ten times better than they actually are.
You don’t want to individually outreach people that say they’re good on their social media.
The best way to ensure results is to prepare a detailed job post and put it on freelancing platforms like Upwork.
That way only people that have experience and results in the industry will reach out and start a chat with you.
Again, be very detail-oriented in your job post and make a step-by-step checklist covering what you need before proceeding to hire your ideal match.
Measuring the ROI of Conversion Rate Optimization Consulting Services
Let’s say you hire a CRO Consultant and begin your first conversion rate optimization journey.
How can you know that you made the right choice?
Well, an easy way is to ask your consultant for expectations you can have during the project.
What increase in revenue can you expect in the first month? What will be changed and what will stay the same?
And most importantly, if you’re currently not doing it, start checking your sales and conversions daily.
I’m sure that the marketing tools you currently use track enough data to see if your consultant really makes a difference in your business.
Your ROI (Return On Investment) is crucial and you can’t craw through the desert blindfolded for months.
Meaning you can’t trust empty claims. You either get results or not. There’s nothing in between.
6 Point Checklist For Finding the Right Conversion Rate Optimization Consultant
This section will be useful for you if you haven’t hired consultants in the past.
So if you have any questions or concerns about the process you’re about to go through, just follow this detailed plan and you’ll end up with trackable and real results.
#1 Write down exactly what you need from your consultant on a google docs file
I’m sure you’ve used google docs before. If you haven’t it’s Google’s alternative to Word.
So the first step of your journey is to clear your mind on what exactly you need from your consultant.
What part of your business drives the most sales?
Do you believe it can drive even more sales? (it probably can)
What aspect of your business have you been neglecting until this point?
The answers to these three questions should give you a good idea of what you need help with.
If you end up having 2-3 different answers then you should pick the one that can generate the most sales in your opinion.
#2 Create your job post
After you know what you need, it’s time to get it.
The easiest way to do it is to create a job post on a freelancing platform.
That’s a quick way to find medium-tier consultants that can do the job fast.
But if you’re a big business looking for the best of the best, you should consider talking to a leading consultant in a proven marketing agency.
Agencies have a lot more clients and that way they have access to much more relevant analytics for what works.
We recommend NP Digital as it is the best marketing agency when it comes to SEO and CRO.
So if you’re ready to take your conversions to the next level, book a call today and talk to an expert in no time:
#3 Make sure your consultant has proven results in the field you need help with
This is critical. Always make sure your consultant has a proven track record behind his back.
An easy way is to ask for previous results these consultants have generated for similar clients.
Of course, if you’re talking to a marketing agency like NP Digital, you don’t need to worry about results.
Then it’s time to set up some calls. Try to talk to at least 3 consultants and always ask for their opinion about the strategy you should be using.
That way you’ll have different perspectives and maybe find out something you missed when doing your personal assessment.
#4 Hire them and do NOT be cheap
After you’re sure who’s the best consultant of the bunch, you should begin your contract.
But don’t jump the gun too fast. You never know what could go wrong.
So before you start a long-term retainer with your CRO Consultant, you should first hire him for a test project.
Find a small thing they can optimize to start with.
If they do a good job, then move to a larger project.
And don’t expect results from consultants that charge 5 dollars an hour.
Go all out on this project and hire the best of the best so you get your desired results.
#5 Track the results daily
Tracking your ROI is extremely important as we mentioned previously.
You should always do the math and see if your consultant makes you money in return.
If you’re not happy with the results and don’t see a positive future at some point in your contract, just end it.
Still, if they did a great job until the point you decide to end the contract, always make sure to leave him a positive review/testimonial that he can use for future clients.
#6 Keep investing until you stop getting results
But what happens if this consultant never stops generating results?
That’s more common with agencies that specialize in multiple marketing skills.
And if that’s the case for you, just keep investing until they stop.
You wouldn’t want to throw away your golden goose, would you now?
If the results from the first month exceed your expectations, you should consider raising your consultant’s salary/working hours.
Let him manage and optimize even more parts of your business.
Of course, don’t force him to do it.
If they just optimize your funnel and you want to focus on social media presence, you should first ask him whether they do that as well.
If he’s not up for it, you can look for another talent that can handle this part of your business.
It’s time to make you some money!
Please use the process I just shared with you and do it now.
If you procrastinate on hiring a CRO Consultant, you can really lose on a lot of money.
Your conversions are the thing that drives your sales.
So leave what you’re currently doing and go get your Conversion Rate Optimization Consultant.
Also, have you ever worked with a CRO Consultant? If yes, how was it? Share your experience in the comments below:
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