Private Business Lenders

What are Private Business Lenders and Private Business Funding?

Real estate investing is big money. But not every entrepreneur qualifies for loans from big banks, and other traditional sources. Not to worry, there are private lenders out there, willing to lend money. Private money business loans just might be the solution you’re looking for – from private business lenders.

What are Private Business Lenders?

Private business lenders are generally funded by investors, or by banks, or both. Private lenders are in the business of taking funds from private investors. They make private business purpose loans with those funds.

Investors expect a decent return from their investments, and interest rates from money borrowed from banks is significantly higher, than the banks are being charged for the funds. These factors raise the private lender’s expenses. Those expenses are then passed on to the ultimate borrower. Unlike with angel investing or venture capital, the borrower isn’t giving away a percentage of ownership.

Why Work with Private Business Lenders?

Apart from possibly not qualifying for traditional lending, there are other reasons why it may be better to work with a private lender. Banks are often tougher to deal with than private lenders. Banks are subject to significant state and federal regulations. They must work within governmental and quasi-governmental agency programs, like Fannie Mae, Freddie Mac, the VA, and HUD. These regulations often dictate which businesses a bank can lend to, and what borrower profiles should look like.

Private business lenders, while still subject to state and federal laws, are significantly less regulated. They can be more flexible in the types of loans they make, and who their customers are.

Hence is it generally easier to get approval from a private lender, versus a traditional bank. Private lenders can customize each loan based on a set of internally set criteria, like credit scores, loan to value ratio, and debt to income levels.

Learn business loan secrets and get money for your business.

Bank Approvals are Different

In contrast, bank approvals are program or computer driven. The lender only has a little discretion. Private lenders tend to take a more common sense approach, to understanding borrower issues and overcoming them.

Banks tend to look at financial histories and credit through easily traceable and documented income sources. This makes it very difficult for self-employed borrowers, for example, to qualify for bank loans.

Private lenders will be more creative, and investigative in qualifying income. They may be willing to overlook background flaws upon explanation. See rehabfinancial.com/real-estate-investment-strategy/financing-real-estate-investments/private-lender-vs-a-bank-mortgage.

Consider Private Lenders and Hard Money LoansPrivate Money for Business Credit Suite

A hard money loan is a type of real estate loan. It is issued by a private lender for non-owner occupied property. Hard money loans are usually short term. They tend to be between six and 36 months. They have a higher interest rate than traditional bank loans.

Let’s look at Hard Money Loan Approvals

You get approval for hard money loans based on the value of the real estate, rather than the creditworthiness of the borrower. These loans are often used because they have an exceptionally fast approval time. They are often closed within two to four weeks.

What is the Difference Between Hard Money Loans and Bank Loans?

The main difference is the lender. Hard money loans are almost always given by a private lender. This is so whether that’s an individual or a private lending company. These loans are used for non-owner occupied real estate. So they aren’t regulated like consumer mortgages. As a result, hard money lenders can charge higher interest rates and fees, and they can get away with terms that wouldn’t be allowed with traditional loans.

The Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) don’t often apply to commercial mortgages. But there are still regulations traditional financial institutions must follow. Federally insured banks are still regulated by the FDIC. Credit unions are regulated by the National Credit Union Administration (NCUA). But hard money lenders don’t have any regulations placed on them.

What Sorts of Real Estate is Covered by Private Money Financing?

A hard money lender may loan on any type of non-owner occupied real estate. This includes all sorts of real estate investments. But they’re often looking for situations with a fairly quick exit strategy, so they know they’ll get paid by the end of the loan term.

Let’s look at Private Small Business Loans for Fix and Flip Properties

Hard money loans are very common with fix and flip properties. In fact, many lenders will even finance the repairs. These types of deals are ideal for the lender because flips tend to be completed within six months.

If the lender is also financing the repairs, they will estimate the cost of the repairs, and issue draws as the borrower needs them to pay for the work being done. This ensures the funds are being used for the repairs. It also limits the lender’s exposure, since they’re only giving out a small amount of money at a time.

Learn business loan secrets and get money for your business.

Check out Hard Money for Repairs

Many hard money lenders prefer to finance the repairs. This way, they know the project will be completed. If the borrower gets through the demolition and runs out of money, the value may become less than the purchase price. By financing the project, they don’t have to worry about the borrower not being able to finish the job due to a lack of funds.

Consider Hard Money for Rentals

Hard money lenders will also provide short-term loans for residential real estate investment properties. The goal here is often to refinance the property in 12 to 36 months, to be able to pay off the hard money loan. Investors may use a hard money loan for a rental property if they need to be able to close the deal quickly, and don’t have the time to go to a bank. Or they may need a private loan if the rental property needs repairs before a bank will finance the deal.

Let’s look at Hard Money for Multifamily Properties

Like loans for rental properties, investors may need capital quickly to close on a multifamily property. This is the case if there’s not enough time to go through the traditional lending process. Private money lending is just plain faster.

An investor may also be buying a multifamily property with little to no tenants that needs a lot of repairs. This type of property would be hard to get financed with a bank, so they may seek out a hard money loan. Investors can get the necessary work done. And they can lease the property before refinancing it with a long term loan.

Consider Hard Money for Commercial Real Estate

A common situation with commercial real estate is an investor having a tenant to lease space to, but no property to put them in. The investor will find a vacant property that the tenant will lease out, but they have to buy the property and get it ready for the tenant first.

A bank may not want to finance a vacant property intended for use as an investment if the borrower doesn’t have the assets to secure the loan. A hard money loan can be useful in this situation to get the deal done. The investors can accomplish the tenant improvements and get the property leased. Once the tenant is in place and paying rent, a bank will be more willing to finance the real estate.

Check out Interest and Fees on Hard Money Loans

The convenience and easy approval with a hard money loan comes at a cost. Lenders will charge higher interest on hard money loans. This is because they are higher risk loans. It is also because these loans are short term.

Longer term loans will earn interest for several years from processing one loan. But the money invested in hard money loans must be reinvested every six to 36 months. There’s added cost and new risks each time that money is invested in a loan. Interest rates for these loans tend to be a few percentage points higher than traditional bank loans.

Learn business loan secrets and get money for your business.

Check out Hard Money Fees

The lender will charge upfront fees to cover the cost of processing the loan, plus any commissions being paid. This also ensures they still earn a profit; in case the borrower pays off the loan before the end of the term.

Common fees for a hard money loan include origination fee, broker fee, application fee, underwriting fee, document prep fee, processing fee, and funding fee. These fees can add up to thousands of dollars.

Consider Credit Checks and Property Values

In general, private lenders are going to be all right with average credit. Their main concern is the value of the property. Plus a lender wants to know the market the property is in. This is due to higher risk. The lender wants to be able to recover their costs in case of foreclosure. See fool.com/millionacres/real-estate-financing/hard-money-loans/5-best-hard-money-lenders.

More Details on Private Small Business Loans and Hard Money Loans

There is a balloon payment at the end of the short term. For fix and flip, the lender knows the borrower can afford the balloon payment. But in the case of a borrower looking to refinance the property by the end of the term, the may not be as willing to lend to someone with bad credit. They will look closer at the borrower’s credit and personal finances in this case. The lender may also require a higher down payment to limit their risk in case the borrower can’t pay the lender off at the end of the term.

Private lenders for business loans will look into a borrower’s experience. For a fix and flip, private business lenders will want borrowers who have completed at least a few other deals. Smaller lenders usually stick to markets they know and states that have a strong real estate market. They often don’t like rural properties and provide a lower loan to value for them.

Private Money Financing: Takeaways

Private money financing is a way for real estate investors and house flippers to get funding. Also called hard money loans, private money financing tends to have fast approvals, but higher interest rates and no regulation to speak of. Experienced flippers in urban areas with good real estate markets are more likely to get approval.

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5 Reasons Why You May Need an Online Business Loan

These days you can find anything online. In fact, you can even find an online business loan.  Some business owners shy away from this option because of the fear of predatory lending. It is possible to find online lenders that will work for your business though. 

Is an Online Business Loan for You?

So, is an online business loan right for you and your business? Here are five ways to know. 

  1. You do not qualify for a loan from a traditional lender, like a bank or a credit union. 

          Online lenders tend to have less strict application requirements, including lower credit score minimums. 

      2. There is no time to wait. 

           You need funds quickly. Online lenders typically fund much faster than traditional lenders. 

      3. You flexible terms

          Online business loans often have more flexibility repayment options. 

     4. You have invoices or accept credit card payments.  

           Online lenders often offer invoice financing and merchant cash advance options. 

     5. It’s impossible for you to wade through the paperwork necessary for a traditional loan. 

           Online lenders usually have super fast application processes. Most of the time you can apply online for a business loan in just a few minutes. 

online business loan Credit Suite

Find out why so many companies use our proven methods to get business loans

Where Can I get a Business Loan Online? 

There is no shortage of options for online lenders out there.  However, you must be careful to choose the best one for you. It is extremely helpful to have a business credit expert help you.  Still, here are a few to help get you started on your search. 

Remember, details for an individual online business loan or lender,  such as interest rates, fees, and credit score requirements, can change frequently. Always check with the lender directly for the most up to date information. 

BlueVine 

BlueVine offers funding up to $100,000. Annual revenue must be $120,000 or more and the borrower must be in business for at least 6 months. Your personal credit score has to be 600 or above. It is important to note also that BlueVine does not offer funding in all states.  

Upstart

Upstart is an online lender that uses a completely innovative platform for loans.  The company chooses to use a combination of artificial intelligence (AI) and machine learning to gather alternative data instead of relying solely on credit score.  They then use this alternative data to help make credit decisions.

It can include such mobile phone bills, rent, deposits, withdrawals, and even other information less directly tied to finances.  The software learns and improves on its own. You can use their online quote tool to play with different amounts and terms to see the various interest rate possibilities.  

To be eligible for a loan with Upstart, you must meet the following qualifications per their website:

  • Credit score of 620+
  • No bankruptcies or negative public records
  • No delinquent accounts
  • Meet debt to income standards (they only note they will check this ratio, not what their standards are.)
  • Have fewer than 6 inquiries in the past 6 months on your credit report, not including those related to student loans, vehicle loans, or mortgages

online business loan Credit Suite

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Fundbox

Fundbox is a great option because there is no minimum credit score requirement for their line of credit product.  

 They offer an automated process that is super-fast. Repayments are automatic, meaning they draft them electronically, and they occur on a weekly basis.  One thing to remember is that you could have a repayment as high as 5 to 7% of the amount you have drawn currently, as the repayment period is comparatively short.  This means you need to be sure you have enough funds in whatever account you connect them to so that it can cover your payment each week. 

Fora Financial 

Founded in 2008 by college roommates, Fora Financial now funds over a million in working capital around the United States. There is no minimum credit score, and there is an early repayment discount if you qualify. 

 The business must be at least 6 months in operation and the monthly revenue has to be $12,000 or more. There can be no open bankruptcies. 

Bond Street

Offering term loans of up to $1 million, Bond Street will ask for both EIN and SSN.

Their offer arrives within 3 days. They will only do a soft credit pull, and a 640 or better credit score is likely to get you a loan.  However, they will look at other factors too.  For example, they require 2 years in business and annual revenue of at least $200,000.

Lending Club

Lending Club offers term loans. Business loans go up to $300,000. You can get a quote in less than 5 minutes. Funds are available in as little as 48 hours if approved. There are no prepayment penalties.

Annual Revenue must be $75,000 or more. You must be in business for 2 years or more. Personal FICO score of 620 or better is required.

Rapid Advance

Rapid Advance offers standard, select, and preferred loans. Your company must have annual revenue of $120,000 or more. You must have a personal FICO Score of 580 or better. The minimum time in business is 2 years. 

Kiva 

Kiva is an online lender that is a little different. For example, the interest rate is 0%, so even though you have to pay it back it is absolutely free money. They don’t even check your credit. However, there is one catch.  You have to get at least 5 family members or friends to throw some money in the pot as well. In addition, you have to pitch in a $25 loan to another business on the platform. 

OnDeck 

Obtaining financing from OnDeck is quick and easy. First, you apply online and receive your decision once application processing is complete. If you receive approval, your loan funds will go directly to your bank account. 

You need a personal credit score of 600 or more.  Also, you must be in business for at least one year. Annual revenue must be at or exceed $100,000. In addition, there can be no bankruptcy on file in the past 2 years and no unresolved liens or judgements. 

online business loan Credit Suite

Find out why so many companies use our proven methods to get business loans

Accion 

If your personal credit is okay, Accion may be a good fit. It is a microlender, a nonprofit, that offers installment loans to both startups and already existing businesses. The minimum credit score is 575. In some places they will go as low as 500. You don’t have to already be in business, but if you are not, you must have less than $500 in past due debt. In addition, your business needs to be home or incubator based. 

 Credibly 

Credibly is also a good option for business loans if you are already generating some revenue. They offer short term loans for both working capital and expansion. You must be in business for at least 6 months to qualify, and they will approve loans to those with credit scores as low as 500. 

Do You Need an Online Business Loan? 

You might.  If you fall under any or all of these 5 reasons, an online loan may very well work for you. Business funding is a difficult landscape, and there are many more options than most realize. Consider these options, do your research, and don’t be afraid to ask a business credit expert for help.  It could very well propel your business to new heights. 

The post 5 Reasons Why You May Need an Online Business Loan appeared first on Credit Suite.

Etleap (YC W13) Is Hiring a Customer Success Manager

Who is Etleap? Etleap’s mission is to transform the way businesses drive analytics projects. We started Etleap out of frustration with the exorbitant amounts of engineering work required to set up, maintain, and scale data pipelines for analytics. Our vision is to make it simple for analytics teams to quickly and securely connect the data …

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U.S. Stocks Waver After Tech Selloff

U.S. stocks struggled to right themselves, a day after a sharp selloff in technology stocks amplified fears that equity valuations got overheated.

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10 Successful Google Advertising Ideas

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy.

With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. 

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. 

Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales.

One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also pause or completely stop the ads at any time. 

Sometimes in marketing, keeping a close eye on the budget can be a challenge. This flexibility allows you complete control over your budget.

If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity:

  • 58 percent of Millennials say they purchased a product because of an online or social media ad.
  • 63 percent of users have clicked on a Google ad.
  • 43 percent of users bought a product after going online and seeing the ad.

It’s clear that Google ads can do wonders for your business and your bottom line.

The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? How do you create the right Google ads that get you in front of the right audience at the right time?

Let’s find out!

Tips for Generating Google Advertising Ideas

There are a lot of components involved in generating and executing successful Google advertising campaigns. Here are a couple of tips to set you on the right path:

Keyword Research

Keyword research is an essential element of your campaign. If you don’t get this part right, it will be challenging to achieve the results you’re looking for.

Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. To get started, you can use a tool like Ubersuggest

It’s a free keyword research tool that allows you to generate keyword ideas and look at some of your competitors and the keywords they’re using. 

ubersugget for google advertising ideas

Trend Forecasting

Predictions are an essential part of marketing. Before you start any campaign, it’s necessary to have some idea of what your success (or not) might look like.

Of course, the best way to predict this is with data.

Google Ads offers a keyword planner, which you can use to get forecasts for your chosen keywords. This planner can provide you with essential information, such as the number of clicks your ad might get every day, the average cost for those clicks, the number of impressions, the click-through-rate (CTR), and more.

With this information, you can start building a solid Google advertising campaign. 

Keyword research and trend forecasting are just a couple of essential steps to get started. Now, let’s get into the nitty-gritty, the strategies, and everything that can help make your campaign a success.

Top 10 Google Advertising Ideas

It’s time to get down to the good stuff: What are the Google advertising ideas that can help you reach your goals?

1. Write a Good Headline

John Caples once wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

There’s no denying the impact that a strong headline has on your audience. Of course, this is what convinces people to click on the ad!

Here are some basic pointers for writing strong headlines:

  • Understand your audience. Who are you speaking to? 
  • Include your main keyword.
  • Address a problem your audience is facing.
  • Highlight the biggest benefit in the headline.
  • Don’t overcomplicate things. Keep things simple.
  • Don’t be afraid to add some humor.

Creating a headline can be one of the challenging parts of the campaign. Sometimes, you just don’t know where or how to start. Consider following a strategy, like Melanie Duncan’s 4U formula, to create useful, urgent, unique, and ultra-specific headlines to help you get started.

2. Think About User Intent Before Diving into Google Advertising Ideas

When we research keywords, we tend to focus on the numbers. How much search volume does this keyword get per month? What’s the cost per click (CPC)? What about the paid difficulty?

While all these numbers are essential to consider, the most important element of a keyword strategy should be the user intent.

Why? Because user intent (sometimes referred to as “search intent”) gives you the “why” behind the keyword.

Why did your audience search for that particular keyword? Were they trying to purchase something, or were they just trying to get more information about it?

Understanding your audience’s intentions can help you discover which keywords are the best to target for higher ROI.

There are four different kinds of user intents:

  • Informational: This is when a user wants more information about a topic. For instance, “How many calories in a donut?”
  • Navigational: This is when a user wants to go to a particular web page. For instance, if you want to go to the Neil Patel blog, you type that into your Google search bar.
  • Commercial: This is when a user wants to research a particular product or service. This user will likely make a purchase in the near future, but right now, they are at the research phase. For instance, “New iPhone specs” or “iPhone vs. Samsung.”
  • Transactional: This is when a user wants to take action, like buy a product. For instance, “iPhone charger” or “cheapest flights from LA to Chicago.”

Understanding user intent will help you target the right keywords. If someone is searching for how many calories are in a donut, they want content related to that. If your product is a calorie calculator, that’s great! They’re likely to go to the calorie calculator because it helps them fulfill what they’re looking for at that time.

Paying attention to user intent can help you rank higher and attract more clicks because you’ll be giving your audience what they want.

3. Advertise Limited Offer Sales

Any offer with a ticking clock naturally encourages your audience to act faster and purchase the product or service. That’s why limited offer sales work so well. 

In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period. 

An excellent example of this is Black Friday Sales. Every year, Black Friday sales seem to hit a new record, with consumers spending more and more. 

That’s because consumers know they’ll have to wait a long time before they can get the product at the discounted price again, so they’re encouraged to make the purchase quickly.

For your Google ad campaign, if you offer seasonal sales for any of your products, you can create ads around these sales and have them go live when your sale launches. 

4. Track and Use Google Advertising Data for Iterating

One of the most important elements of any successful advertising campaign is your KPIs

Depending on your ad goals, there are a lot of important metrics you can track, including: 

  • number of clicks 
  • CTR
  • CPC
  • conversion rate

Tracking your KPIs helps you know if you’re on track to meeting your goals or not.

For instance, if you see that you’re getting great clicks on your ads, but your CTR is on the lower side, it can mean your headline and keywords are getting you in front of your audience’s eyes. However, something about the ad isn’t connecting.

It could be the copy. It could be the cost of the product or service. Maybe the headline doesn’t connect with the offer in the actual ad. 

Whatever the case, now’s the time to look into it and adjust what you need to.

5. Choose the Right Campaign Type for Your Google Ad

You can use one of five different types of Google ad campaigns for your Google advertising ideas. 

Search Ad Campaigns

These ads appear at the top of the Search Engine Results Pages (SERPs). 

For instance, if someone searches for “nursery furniture,” this is what the results look like:

Searching for nursery furniture under google advertising ideas strategy

Creating search ads is great because of what we highlighted earlier: The platform receives over 3.5 billion searches per day! This is the perfect place because many people (including your audience) are already searching for products you offer.

Video Ad Campaigns

Video ads show up before, after, and sometimes in between YouTube videos. Research has shown how effective video has become over the past few years. Creating a video ad campaign, which is different from a text ad, might help you stand out and grab your market’s attention.

Display Ad Campaigns

Display ads are a way of attracting the market of a particular social media platform, website, or other digital channels to your product or service. 

The best way to go about this is to find the website or brand that best connects with your audience. Display ads are great because these are a win-win situation for both you and the owner of the site or digital platform.

The website owner gets an agreed-upon commission (usually based on clicks or impressions), and you have the opportunity to advertise in front of an audience that connects to your brand. 

App Ad Campaigns

If you have an ad, perhaps Google app campaigns can be the right choice. Here, you can advertise your mobile app through Google Play, Google Search Network, Google Display Network, YouTube, and many more channels.

For app campaigns, you can run ads that encourage your target market to install your app on their devices, or if there’s a new upgrade or version to the app, you can encourage them to take a particular action.

Shopping Ad Campaigns

Lastly, there’s Google shopping ad campaigns. These ads include your product’s images and prices, and you can run them from Google Merchant Center. 

You’ll input information about the product, and Google creates your ad from this information.

Shopping ads make sense if you’re trying to market a particular product but not necessarily your brand as a whole. 

These are all examples of the different types of Google Ad campaigns. As you can see, it’s essential to understand your product and your market. From this, you’ll be able to know which campaign best suits your needs.

6. Perfect Your Landing Page

You’ve done all the hard work of creating a great headline, finding the right keywords, and bidding for them. 

While these steps may get you clicks, it’s what happens after your market has clicked that’s so important. As you know, they still need to buy into the product or service you’re selling.

Your landing page is essential because this is what your user sees as soon as they click on your ad. Ask yourself whether the landing page addresses your market’s pain points clearly. Besides just addressing, does it also solve your audience’s challenges?

There are many elements to creating a perfect landing page, including using testimonials, the right images, and shorter forms, to name a few.

For some inspiration, here are some examples of great landing pages:

TransferWise landing page for Google advertising ideas
Wistia landing page for Google advertising ideas

From the above examples, you’ll notice that the landing pages are all simple and clear, and the copy and graphics immediately grab your attention. These are crucial elements of a successful landing page.

7. Make Your Google Ads Specific

Earlier, we mentioned the importance of understanding user intent when doing your keyword research because this helps you target the right keywords.

Now we want to highlight the importance of specificity. Your keywords shouldn’t be too broad as this might cause Google to place your ad in front of the wrong market. 

Naturally, this would lead to fewer conversions.

For instance, “nursery furniture” may seem like a good keyword at first, but you can do better by getting more specific. 

Aim for clarity and specificity in your keywords. Instead of just “nursery furniture,” how about:

  • “nursery furniture for boys” 
  • “nursery furniture for girls” 
  • “nursery furniture in Florida”

It might take a while to get the right keywords, but that’s fine. Remember to keep reviewing which keywords are getting the most clicks and which aren’t. This can help you understand what you should focus on and what to add, remove, or tweak to get the high conversions you’re looking for. 

8. Target Your Google Ads

When trying to get the right Google advertising ideas, remember there are three keyword match types: exact, phrase, and broad matches.

Exact Match

Compared to the other keyword match types, exact match is extremely specific. Initially, if you used this match type, users could only see your ad if they typed in the same keyword phrase. Since then, Google made a few changes so that even if your user doesn’t enter the exact keyword phrase, your ads might still match. For this, the match might be with plurals, synonyms, or different variations of your chosen keyword.

Using the exact match type is great because users who type in your specific keyword are more likely to convert.

Phrase Match

Your ad appears for a phrase match if a user enters your key phrase in the exact order, but there can be other words before and after the phrase. This leaves you with the possibility of increasing traffic. 

However, if the key phrase is too broad, this could mean getting lots of clicks that don’t convert because the phrase wasn’t specific enough.

Broad Match

The broad match reaches more people because your ad appears when a user types in any word of your key phrase, in no particular order. Like with phrase matches, you might get lots of traffic and clicks to your ads, but because it’s not specific enough, there may be fewer conversions.

As you can see, there are pros and cons to all three phrases. To get the most out of your Google advertising campaign, use a combination of all three so that you get a lot of traffic and conversions.

9. Optimize Your Google Ads for Mobile

While creating your ads and coming up with creative Google advertising ideas, it’s important to keep in mind that many users are using their mobile devices for searches. 

Research shows that 61 percent of US Google visits happen via mobile devices. Most people are using their phones for searches, and it makes sense to keep these users in mind.

Optimizing your ads for mobile includes:

  • choosing responsive landing page designs
  • compressing images
  • making sure the loading speed is fast

These small details can make a huge impact on how your ads display in front of your audience and your overall conversion rate. 

10. Make Your Google Ads Available in Other Languages

It depends on the nature of your business, but if you have an international audience or you’re in a multi-lingual area, consider making your ads available in different languages to cater to your audience that may not speak or understand English very well.

This may seem like a little detail, but don’t forget that language is powerful and helps us communicate and connect. If you have a non-English speaking audience you’re trying to reach, help bridge the gap by making the Google ads available in their languages.

Conclusion

It takes a lot to generate great Google advertising ideas. While the process may be a lengthy one, it’s certainly worth it to see increased clicks and conversions.

The above tips can help get you on the right path, but don’t forget to A/B test your ads to see what your audience responds to.

Do you have any other Google advertising ideas you swear by?

The post 10 Successful Google Advertising Ideas appeared first on Neil Patel.

New comment by KaitStephens in "Ask HN: Who is hiring? (February 2021)"

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New comment by rpavuluri in "Ask HN: Who is hiring? (February 2021)"

Upsolve | $250 million in debt relieved for low-income families | NYC or Remote | Full-time | $140k-$175k | https://upsolve.org

Upsolve is a nonprofit that helps low-income families file bankruptcy for free, using an online web app. To date, we’ve relieved over $250 million in debt for our users.

At Upsolve, we believe every family should be able to access their civil rights, regardless of whether they can afford a lawyer. Bankruptcy is a powerful tool that allows low-income families to relieve their debt and re-enter the economy after suffering from medical bills, layoffs, and predatory loans. Due to COVID-19, it’s more important than ever.

But legal fees in bankruptcy are too expensive for low-income families who need access. We’re making this critical part of the American safety net free and accessible at scale, using technology.

Full JD: https://www.techjobsforgood.com/jobs/4802/ Interested? Email rohan AT upsolve.org

New comment by KaitStephens in "Ask HN: Who is hiring? (February 2021)"

Brij | NYC, Austin, or Remote | Full Stack Software Engineer | Full-Time | https://www.brij.it/

*Founding Full-Stack Software Engineer*
Full time opportunity with benefits
Opportunity to be founding engineer with significant autonomy

Brij is a VC-backed startup shaping the future of how consumers connect with their products. Brij connects physical products to digital experiences with the simple scan of a QR code or NFC tag. *We are VC-backed, have a beta product and real paying customers*

Apply here: https://angel.co/l/2uKASy or email Kait@brij.it

The post New comment by KaitStephens in "Ask HN: Who is hiring? (February 2021)" appeared first on ROI Credit Builders.

Ophelia (YC W20) is hiring a Software Engineer to help combat the opioid crisis

Article URL: https://coda.io/@ryan-greenberg/software-engineering-ophelia

Comments URL: https://news.ycombinator.com/item?id=26273919

Points: 1

# Comments: 0

New comment by KaitStephens in "Ask HN: Who is hiring? (February 2021)"

Brij | NYC, Austin, or Remote | Full Stack Software Engineer | Full-Time | https://www.brij.it/

*Founding Full-Stack Software Engineer*
Full time opportunity with benefits
Opportunity to be founding engineer with significant autonomy

Brij is a VC-backed startup shaping the future of how consumers connect with their products. Brij connects physical products to digital experiences with the simple scan of a QR code or NFC tag. *We are VC-backed, have a beta product and real paying customers*

Apply here: https://angel.co/l/2uKASy or email Kait@brij.it

The post New comment by KaitStephens in “Ask HN: Who is hiring? (February 2021)” appeared first on ROI Credit Builders.