Day: April 7, 2021

Accounts Receivable Financing

Check Out Accounts Receivable Financing

Are you looking for accounts receivable financing? Even though accounts receivable financing is based on receivables – more on that later – it still pays to look at fundability. Plus we are covering similar alternatives today.

This way in case it turns out that accounts receivable financing is off the table for you and your business, you would still be covered.

Fundability

Fundability is the ability of a business to get funding. It essentially covers all the points a lender or credit provider will be looking at when they’re trying to figure out if you’ll pay back a loan or credit extended to you. These include factors you probably haven’t thought about or might think aren’t so important. But they are!

Your Business name

Does your business include the name of a high risk industry? Did you know it could be preventing you from getting funding? It doesn’t have to be this way. You don’t have to include the name of your industry in your business name. There’s nothing deceptive or illegal or otherwise wrong about calling a business Chico’s rather than Chico’s Bail Bonds.

Note: if you change your business name, be sure to change it everywhere. This means you change it in these places, among others: incorporation documents, licenses, and your records with the business CRAs (D&B, Experian, and Equifax)

It’s best to copy/paste this information. Do not chance making an error by typing it by hand. This is because differences will be interpreted as fraud by lenders and credit providers. Keep records of where your business name is, so, you can be sure you’ve caught everything.

NAICS code

You choose your business’s NAICS code. NAICS industry codes define businesses based on the activities in which they are primarily engaged. The NAICS puts out a list of high-risk and high-cash industries. Higher risk industries include casinos, pawn shops, and liquor stores. If more than one code would apply, there is nothing deceptive, illegal, or wrong with using a less risky one.

The IRS, lenders, banks, insurance companies, and business CRAs use NAICS codes. They are trying to determine if your business is in a high-risk industry classification. So, you could get a denial for a loan or a business credit card based on your business classification. Some codes can trigger automatic turn-downs, higher premiums, and reduced credit limits for your business. See naics.com/search.

Demolish your funding problems with 27 killer ways to get cash for your business.

Business Entity type

To get financing or credit for your business you must have a business entity. A corporation or LLC gives you more credibility in many cases. It also helps you reduce your liability. And it separates you from your business. It makes the business a separate legal entity. Make sure your entity is set up in the same state as your business address.

Your EIN

Your business must have a Federal Tax ID number (EIN). Just like you have a Social Security Number, your business has an EIN. Your Tax ID number is used to open a bank account and to build a business credit profile. Take the time to verify all agencies, banks, and trade credit vendors have your business listed with the same Tax ID number.

Your Business Address

Your business address has to be a real brick and mortar building. It must be a  deliverable physical address. This should not be a home address or a PO Box. Don’t use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.

Your Business Phone Number

A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay. Do not give a personal cell phone or residential phone as the business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check your record to see if you’re listed and make sure your information is accurate. No record? Then use ListYourself.net to get a listing. Business phone number should be toll-free (800 exchange or comparable).

Your Business Licensing

Make sure you have the proper licensing for your corporation. And make sure the address on your licenses is the same as all other documents. Contact State, County, and City Government offices, and see if there are any required licenses and permits to operate your type of business. Being licensed also builds credibility in your business, which can help you get more customers.

Your Business Website and Email

You need a company email address for your business. Email must be on the same domain as your website. This usually comes with a website domain provider such as GoDaddy or Host Gator. It is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.

Demolish your funding problems with 27 killer ways to get cash for your business.

Accounts Receivable Financing

You can use outstanding account receivables as collateral for financing. Receivables should be with the government or another business. If you also have purchase orders,  you can get financing to have those filled. You won’t need to use your cash flow to do so. Get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement. Receivables should be with the government or another business.

Accounts Receivable Financing: Terms and Qualifying

Use your outstanding account receivables for financing. Get as much as 80% of receivables advanced ongoing in less than 24 hours. Remainder of the accounts receivable are released once the invoice is paid in full. Factor rates as low as 1.33%. you can get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement.

For a Similar Kind of Funding, Try Purchase Order Financing

This is advanced to a business with a large purchase order or contract but cannot fulfill it. Lender then loans the funds necessary to complete the order and charges a percentage for the service. Then the company can fulfill its order or contract. The difference between purchase order and accounts receivable financing is:

  • Purchase order financing involves a company lending you money to fulfill purchase orders
  • Accounts receivable financing involves a company buying your outstanding invoices

Purchase Order Financing: Terms and Qualifying

Terms are for Credit Suite purchase order financing. For approval, lenders will typically review your outstanding purchase orders that need to be filled. If the purchase orders are valid and the suppliers you are dealing with are credible, you can get approval regardless of personal credit history. Rates typically range from 1-4%. In some instances, you can get 95% of your purchase order financed.

Demolish your funding problems with 27 killer ways to get cash for your business.

Consider Cash Flow Financing as Well

A loan made to a company is backed by a company’s expected cash flows. A company’s cash flow is the amount of cash that flows in and out of a business, in a specific period. Cash flow financing (or a cash flow loan) uses generated cash flow as a means to pay back the loan.

Cash Flow Financing: Terms and Qualifying

Often you will need to have a few years in business. You may need to meet a certain minimum credit score requirement. You will need to prove historical cash flow, and present your accounts receivables and accounts payables, so the lender can determine how much to loan to your business.

SBA Seasonal Line

Advances against anticipated inventory and accounts receivables, or in some cases associated increased labor costs. It is meant to help seasonal businesses. It can be revolving or non-revolving.

SBA Seasonal Line: Terms and Qualifying

Get loans to $5 million. Qualification requirements are the same as with other SBA programs. The maximum maturity on this CAPLine loan is 10 years. Holders of at least 20% ownership in the applicant business must guarantee the loan.

For an Alternative to Accounts Receivable Financing, Try Our Credit Line Hybrid

A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.

Credit Line Hybrid: Terms and Qualifying

You need a good credit score or a guarantor with good credit to get an approval (a FICO score of at least 680). No financials required. You can often get a loan of five times the amount of current highest revolving credit limit account. This is up to $150,000.

So How Do You Choose?

This is an enormous buffet of business funding choices! But how do you select the one(s) that’s best for your particular situation? This is where our Advisory Team comes in extremely handy. Or help yourself with our Business Credit Builder. It’s your choice. But it all starts with business credit.

Accounts Receivable Financing: Takeaways

There are all sorts of amazing ways to get business funding. Accounts receivable financing and similar funding types are just the tip of the iceberg. You can find the best financing which fits your circumstances, including your strengths in areas like:

  • Personal credit
  • Collateral or
  • Cash flow

The post Accounts Receivable Financing appeared first on Credit Suite.

The PPP Loan Extension Offers the Gift of Time: Use it Wisely

On March 30, 2021 President Biden extended  the PPP loan application deadline for the Paycheck Protection Program.  The extension pushes the deadline from March 31, 2021 to May 31, 2021.  It includes PPP loans for nonprofits as well. In addition to the PPP loan extension, this also allows for an extension of the SBA PPP processing time to June 30, 2021. 

This is a major win for small businesses, as the program’s PPP loan forgiveness provides businesses a way to keep going despite the ongoing economic fallout from the pandemic. 

The PPP Loan Extension is a Major Win For Small Businesses in More Ways than One

This serves two purposes. First, it allows more small businesses time to get their PPP loan application completed and turned in. At the same time, it gives the Small Business Administration more time to deal with any technical issues that may pop up with SBA PPP loans funding and processing. 

Why Is a PPP Loan Extension Needed?  

An extension is necessary to provide more support for businesses while the U.S. population is getting vaccinated for COVID-19 over the coming months.

It will give businesses more time to apply loans.  This includes both first-time loans, and even a second draw PPP loan if applicable.  The second draw is a second PPP loan available to some businesses that have already received one Paycheck Protection Program loan.  Those who have issues with the application process will also be able to spend more time working through those problems.

Other PPP Loan Changes

Other recent changes will help even more applicants.  This includes the smallest of small businesses, as well as minority-owned businesses and those located in rural communities. A two-week period in March was set aside only for businesses with fewer than 20 employees to apply.

That time is over, but still helpful is the fact that the administration is also now calculating the loan formula for sole proprietors, independent contractors and self-employed individuals differently.  Furthermore,  gone are the restrictions that prevent business owners with prior felony convictions not related to fraud, or those who have been delinquent on federal student loans, from receiving assistance. 

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

What Can You Do In the Meantime? 

There is no question that the PPP loan program is a savior for many small businesses.  Still, the money doesn’t come automatically. What if you need money right now? What if you can’t wait for the sometimes long PPP loan application process? Maybe the PPP loan won’t be enough. How can you supplement it? 

Here are some ideas to either bridge the gap or take the place of a PPP loan.  

Credit Line Hybrid

The credit line hybrid is business financing that does not require security.  It is available to pretty much anyone for any type of business expense. You can use it for real estate, equipment, working capital, and even startup expenses.  Furthermore, there is no down payment, and you do not have to provide income documentation. It is completely no-doc financing. 

You need to have personal credit of 680 or above, but keep reading if you don’t because there are still options. .  Also, there cannot be any late payments in the past 12 months, there can be no open collections or bankruptcies, and there should be less than 4 inquiries in the past 6 months on your consumer credit report.  There also have to be at least 2 open credit cards with a $2,000 limit or higher with 2 years of good payment history. 

If you do not meet these requirements, including the minimum credit score, you can take on a credit partner who does meet them. 

You can get up to $150,000, and often interest rates are as low as 0% for the first 6 to 18 months.

401(k) Financing 

The 401K financing program offered by Credit Suite is a flexible and powerful way for a new or existing business or franchise  to leverage assets that are in a 401(k) plan or IRA. These are assets which are tied up in stocks. 

It doesn’t take long either.  In as little as 3 weeks you can actually invest a portion of these funds into your own business. Then, you not only have more control over the performance of your retirement plan assets, but you also have the working capital you need.

This type of program even has the blessing of the IRS. In fact, they  have their own name for it. It’s called a Rollover for Business Startups (ROBS). 

Do You Qualify for a ROBS? 

Surprisingly, this type of financing is pretty easy to get. You do not have to submit financials or have good credit to get approval. In fact, all the lender will ask for is a copy of your two most recent 401(k) statements.

If the plan has a value of more than $35,000,  you can get approval. This is true even if you have really bad personal credit. You can get however much of your 401(k) is “rollable.” Sometimes, you can secure a low-interest credit line or loan for 100% of your current 401(k) value.

The plan you use cannot be from a business where you currently work. It will have to be from previous employment. Also, you can’t still be contributing to it. 

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Business Revenue Lending

If your business has consistent revenue of $120,000 per year or more, you may qualify for business revenue lending. Lenders verify revenue using bank statements.  There can be no recent bankruptcies, but the minimum credit score to qualify is as low as 500.  

A business must also be in operation for a year or more, and they must do more than 5 small transactions each month to get business revenue financing. 

Merchant Cash Advance

If your business accepts credit card payments and you have at least a 500 FICO, you could get up to $750,000 in a merchant cash advance. Credit rates are usually lower compared to traditional financing as well.  

There must be $100,000 or more per year in credit card sales, and typically you can get approval equal to one months credit card financing volume. 

Account Receivable Financing

Outstanding account receivables can also be a source of funding for your business. Get as much as 80% of receivables advanced in less than 24 hours. You get the rest of the accounts receivable amount once you collect full payment for the invoice. Closing takes 2 weeks or less. 

Receivables should be with the government or another business. Getting financing with receivables from individuals is not as easy. If you also have purchase orders, then you can get financing to have those filled. You won’t need to use your cash flow to do so.

Enterprise SBA Loans

For these loans you have to have collateral worth up to at least 50% of the loan amount, but you only need a FICO of 620.  There also can be no bankruptcies in the past 4 years.  Only for profit companies qualify, and they must have positive trends in sales growth. Generally amounts are available of up to $12 million with terms up to 25-years. 

Credit Suite can help you get funding with these options and show some other possibilities.

Use the Time Allowed By the PPP Loan Extension Wisely

Getting funding for your business is not always easy.  There is more to it than just applying for a loan. Business credit can get sticky.  Having expert help can save you a lot of time and money.  While you are waiting for your Paycheck Protection Program loan, consider working with a business credit expert to help you better position your business to access the funding it needs quicker and easier in the future.  

A business credit expert can help make the most of the PPP loan extension time.  They can work with you to evaluate the fundability of your business. The stronger your fundability, the more likely you are to get funding with the best rates and terms available. You can get a free consultation to help ensure your business is set up properly to build fundability. 

An expert can help you evaluate the many factors that affect fundability.  There are over 100.  With so many factors, it can be hard to figure out where you stand without an expert. They can work with you to figure out where your business falls short and help you improve.  Fundability is a tangled web affected by many things, and the time and money saved having an expert walk you through it is extremely valuable. 

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

What Else Can a Business Credit Expert Help With?

They can also walk you through the steps to establishing a business credit profile separate from your personal credit profile. Once that is done, they can help you find accounts that will report to that business credit profile.  

This is key, because many vendors do not report.  Those that do report, do not make it easy to find out that they do.  A business credit expert has relationships with a number of vendors.  They can help you find the ones that will successfully help you build your business credit score. 

PPP Loan Extension: You Still Have Time

Thanks to the PPP Loan extension that President Biden signed, you still have time to get your PPP loan application in.  No matter how fast you act however, some things never change. Especially with the PPP extension on the SBA side, you will likely be waiting a bit for your approval and to actually receive PPP funds.  

If you need money right now, try one of these funding options.  Then, put to good use the time the Paycheck Protection Program extension allows you.  Use it to get in touch with a business credit expert.  It’s a great time to start the process of building strong business fundability. The stronger your fundability, the easier it is to fund your business whatever the world throws your way, even a global pandemic. 

The post The PPP Loan Extension Offers the Gift of Time: Use it Wisely appeared first on Credit Suite.

How to Leverage Testimonial Examples in Paid Campaigns

No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense they are being sold to. Maybe they are primed for that sale and ready to buy, or maybe not.

On the flip side, someone telling a story about their experience with a brand and recommending it is a lot more convincing, especially when they aren’t paid to do it.

Testimonial examples can boost the social proof in your paid ad campaigns, adding authenticity to your online marketing. Adding recommendations from your customers or clients into your digital ads can help them stand out from the competition, stop people from scrolling by, and encourage users to click through to learn more about your brand.

Why Are Testimonial Examples Important in Paid Ad Campaigns?

There are many considerations when you are building paid ad campaigns: images, text on the images and in the copy, calls to action (CTAs), URL, click-through landing page, and more.

With all these constraints and necessities, you may be tempted to lean into the direct sell as you build your paid ad campaign. You may want to get to the heart of things and tell people why you are amazing and why they should buy (and where).

There are also a lot of reasons to slow down and think about incorporating testimonial examples into your paid ads.

Below are four reasons to incorporate customer reviews in your paid campaigns.

1. Testimonial Examples Improve Credibility

Whether your product works better than anyone else’s, or your prices just can’t be beaten, a skeptical customer is always going to wonder if it’s too good to be true when they see your ad. If they haven’t heard of you, they may wonder what you’re all about.

They might click to read more and explore, but maybe they’ll just assume you aren’t legit and keep scrolling past your ad.

Testimonial examples can change all that by adding credibility to your ad and your brand. Suddenly, there’s some proof you’re worth it.

2. Testimonial Examples Set the Stage for Great Customer Relationships

Customer service is a critical element for many buyers. In fact, Microsoft reports that as many as 90 percent of consumers consider customer service when thinking about working with a company.

It’s not just about a good product at a reasonable price; customers want to know they will be supported if they have questions about your product or service.

Testimonial examples give you a chance to share happy customers’ best experiences. They can speak to the customer service they interacted with or the overall experience working with your brand. This can help make potential customers feel more confident in their decision to use your brand.

3. Testimonial Examples Show Authenticity

People feel sold to all day and are always on the lookout for real authenticity. An Edelman report shows that nearly three-quarters of consumers actively try to avoid ads.

Testimonial examples give you the chance to tell real stories about real experiences. People love hearing stories, and when they feel connected to them, they may be more emotionally inclined to work with you.

4. Testimonial Examples Increase Conversions

While all the above reasons are great psychological reasons for using testimonials in your paid campaigns, at the end of the day, your marketing is about making more sales for your brand. Your paid ads should be designed to convert.

When people feel more confident about your offerings and feel an authentic connection with your brand, they are more likely to click through your ad and get to your landing page or website. From there, they are more likely to learn more and eventually make that sale. In fact, a VWO study found that using testimonials increased sales by 34 percent.

When it comes down to it, one of the best reasons to add testimonial examples to your ads is to make more sales.

How to Use Testimonial Examples in Paid Ads

Is it time to start incorporating testimonial examples into your paid ads? There are different ways to do this, but let’s talk about the high-level considerations for getting those testimonials into your ads.

1. Incorporate High-Quality Images

A photo of your product or people interacting with your product (with a quote incorporated in it) is a great way to get started with testimonials in your ads.

Make sure you use a high-quality image with a testimonial quote that is short and easy to read and grabs a buyer’s attention quickly. You want people to “get it” immediately.

Another way to use images to showcase your testimonials is a screenshot of reviews or star ratings from your website. Again, make sure you have the highest quality image you can so buyers don’t strain to read or struggle to understand what you’re trying to convey. Keep it simple.

More about this below, but remember to make sure you have legal rights to the reviews you are sharing. You can’t just go and copy them from anywhere without the consent of the reviewer.

2. Experiment With Different Formats

Testimonials from your happy customers can come in a lot of different formats. They might be text quotes, full case studies, or video testimonials.

As you build your marketing campaign funnel, you can experiment with different formats and integrate different types of testimonial examples throughout the various touchpoints of your ads.

For instance, you can use a simple, short quote in the images or text of your digital ads. That introductory text should really deliver a punch such as “This product changed my life” or “I couldn’t do my work without this service.”

You may want it to be pithy and draw the readers’ attention so they are interested in reading more.

You could also use video interviews or testimonials from customers or clients who love what you do. Even as these are more interactive and engaging, they should still be short and sweet, grabbing the viewers’ attention quickly.

3. Decide What Narrative You Want to Share

Carefully consider what kind of story you want your testimonial examples to share. Of course, they should be positive endorsements, but you will want to figure out the angle you want your testimonials to take.

They should be more nuanced than just “it’s a great product” or “you should buy it.”

Make sure your testimonial examples are framed around a compelling reason. Why is your product different from others? Why are your happy customers actually happy? Why would they want to tell others?

Imagine your customers talking to their best friends. What’s the reason they endorse your product? What brought it up in their conversation in the first place, and why are they excited to talk about it?

Especially if you decide to try some A/B testing or a variety of ad types to see what works best, building all your ads around a single narrative can help keep everything cohesive, improving the chances you connect with and convert your customers.

4. Make It Conversational

Testimonial examples in your ads can be a way to engage with your customers rather than just speaking at them. Keeping the tone of the ad approachable and conversational can add to the authentic nature of your message.

Maintaining a human touch is the key to this kind of message. Make sure it sounds like friends talking together, not a keynote presentation or a car salesperson.

One way to do this is to incorporate user-generated content, such as videos or photos. This kind of content brings honesty and a genuine feel to your ads.

Be careful to watch that narrative, as we discussed above, to ensure your message isn’t muddled. By setting those parameters for the message you are trying to convey, you can filter which user-generated content will be best for your paid ads.

5. Lead From the Ad to the Page

Keep the whole customer journey in mind as you put together your paid campaign using your testimonial examples. Remember that it’s not just about the ad; it’s about where they go next and what they will do once they get there.

You can use your ad to build intrigue and interest, then continue that story on the page you send them to.

Start with a short testimonial quote, an image of the customer sharing the testimonial, a quick video clip, or another snapshot that is going to get people interested.

Maybe it starts with a question such as, “How did this product change my life?” Perhaps it contains the first part of a testimonial and includes a CTA to tell the reader to click to hear the rest.

Your next step is to deliver. On the page, make sure you tell the next part in written text, graphics, a longer video, or a case study.

Don’t forget to make it easy to close the sale by including a buy link or another way to capture their information.

6. Don’t Overlook the Legalities

There are a lot of legal regulations surrounding how you use testimonials. This isn’t legal advice, and you should consult an attorney if you have specific questions. However, there are a few things to consider as you use testimonials in your ads.

  • Make sure you have permission from the people whose testimonials you are using. Don’t just cut and paste a great review you find out there.
  • Reach out and make sure the customer gives you written permission to use the review for marketing purposes. You can also include this information on your website or other places you are collecting reviews so customers aren’t surprised, but you should still get that permission.
  • Ensure your testimonials are accurate and typical for most buyers. In other words, don’t exaggerate or oversell using testimonials. Let’s be honest: this isn’t just about the legalities. It’s also the right thing to do. Your testimonials should be about honesty and authenticity.

2 Great Testimonial Examples

Are you still wondering what testimonial examples look like in a paid campaign? Here are a couple of examples to get you started:

Peet’s Coffee

testimonial examples - Peet's Coffee

Using a real review from a user of their coffee subscription services, this Peet’s Coffee Facebook ad catches your eye with its simplicity and the star bar.

It puts a positive review of the subscription service right in front of you. The review retains a bit of authenticity as well with the exclamations and random capitalizations. It isn’t “cleaned up,” so to speak.

The rest of the ad continues with specifics about the services and a quick video overview. Starting with the review, it draws you in to learn more about what makes Renee so happy.

Fabletics

testimonial examples - Fabletics

This Fabletics Facebook ad showcases a series of quick testimonial video snippets from happy wearers of their products. It’s instant proof these pants do what they’re advertised to do. They also show people actually wearing the pants, which is an added layer of authenticity.

You’ll notice the line on the bottom of the video that reminds people these people were compensated for the use of their reviews.

Conclusions

As you gather reviews from your customers, it may be time to start thinking about how you can incorporate them into your paid ad campaigns. Paid internet advertising can help you find your ideal audience and connect your brand with what your audience is looking for.

By setting up testimonial ads, you can bring social proof and realness to your brand, encouraging your audience to click to learn more and convert to customers.

Creating and maintaining your paid campaigns may be overwhelming to some. If that’s true for you, we can help. Our team of experts specializes in paid ads, as well as SEO and content marketing.

How will you be using testimonial examples in your next paid ad campaign?

A Starter Guide to Google Ads Manager Accounts

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help.

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize return on ad spend.

Setting up a Google Ads Manager account is simple and can quickly change the way you run your paid ads. Ready to give it a try? Here’s how to get started.

What Are Google Ads Manager Accounts?

Google Ads Manager accounts are dashboards that allow you to manage multiple Google Ad accounts all in one place.

Rather than logging in to lots of different ad accounts with separate usernames and passwords, Google Ads Manager puts everything in one place, making it more convenient to manage your ads.

google ad manager dashboard

Originally called My Client Center, Google Ads Manager provides many benefits to organizations with complex marketing needs. You can:

  • Manage all your ads in one place
  • Access campaigns across different accounts
  • Control who has access to different accounts
  • Quickly monitor and compare performance across separate accounts
  • Consolidate billing to better understand your costs

If your business needs to access many different Google Ad accounts, then a Manager account might save you a ton of time and allow you to work far more efficiently.

Why You Should Use Google Ads Manager Accounts

If your business requires access to multiple Google Ad accounts, then a Google Ads Manager account can significantly boost your efficiency. Here’s a few benefits of using this tool:

Save Time

Logging in and out of accounts takes time and it also means you don’t get a complete picture of the data. The more information you have at your disposal, the easier it is to optimize your ads, and with a Google Ads Manager account, you bring all of this data together in one central place.

Improve ROI

Running paid ads is all about return on investment. If you’re not getting the right return, then there are other digital marketing strategies you could be focusing on. According to WebFX, the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Google Ads Manager can ensure you’re making the most of your ad dollars.

Who Should Use Google Ads Manager Accounts?

Google Ads Manager accounts are ideal for businesses that run multiple ad accounts. The most obvious example is advertising agencies, but this also applies to businesses of all sizes that do a lot of PPC.

Ads Manager Accounts are particularly useful for marketing agencies because you can seamlessly integrate with client’s accounts.

For example, my agency works with clients from all over the world, so it’s just not feasible to log in to each client’s account with a separate username and password. Instead, through Google Ads Manager Accounts, we can manage up to 85,000 accounts (depending on ad spend) all in one place.

This makes life easier, but it also makes the data much more powerful. If you have all the insights from 100 clients in the same industry all together in one place, it’s much easier to identify where campaigns are going well or where there’s room for improvement.

Plus, this type of account enables clients to share access to their Ad accounts securely. The client doesn’t have to share their passwords or bank details, and they’re still able to make changes to the account or unlink from the manager account if they wish.

While marketing agencies are most likely to be running paid ads on a scale where they benefit from Google Ads Manager Accounts, there are also plenty of other companies that run multiple ad accounts.

Large companies with multiple departments may have separate marketing teams running their own Google Ad Accounts. Although it’s important to make your marketing specific and targeted, which the multiple ad accounts allow for, you also need to have a clear view of the big picture.

Bringing your accounts together under Google Ads Manager allows you to combine the individuality of segmented marketing with the benefits of greater oversight and analysis.

How Many Ad Campaigns Can Be Used in Google Ads Manager Accounts?

The more Google Ad accounts you need to manage, the more Google Ads Manager becomes beneficial. While you can have up to 20 Ad accounts on one email, Google Ads Manager makes them much easier to manage, and beyond 20 accounts is almost a necessity.

No matter what type of campaigns you’re running, you need to have oversight, so Google Ads Manager can be beneficial.

Here are some campaigns where Google Ads Manager can make a difference:

Google Ad Campaigns With Multiple Collaborators

Large paid advertising campaigns often have multiple collaborators, including managers, paid ad experts, and team leads. All of these people need access to the account, but you don’t want to share passwords and grant unlimited access.

If you’ve got hundreds of campaigns, you want people to have easy access to the parts they need without having to share sensitive non-essential details.

While a regular Google Ads account allows you to do this, it’s very time-consuming to update permissions on multiple accounts constantly. Instead, Google Ad Manager will enable you to share access securely from a central point.

When you manage multiple ad campaigns and have multiple stakeholders, Google Ads Manager is a great way to smooth out the process.

Google Ad Campaigns Targeting People at Different Points in the Sales Funnel

One of the main benefits of paid ads is the ability to target very specific groups of people. When you run an ad on Google, you’re not just putting it out there and hoping the right people find it; you set specific parameters that ensure your message reaches the right people.

For example, you might segment your audience based on where they are in the sales funnel. When you do this, though, you’ve got to be highly organized to optimize each stage of the funnel.

When data is spread out across lots of different accounts, it’s almost impossible to keep track of performance across segments. You need to quickly access all your campaign data and make changes based on specific insights. To do this, you need everything to be in one place.

This offers a huge opportunity to stand out as 76% of marketers aren’t using behavioral data to target customers with relevant ads.

Google Ad Campaigns Where Analytics Overlap

The key to optimization is in the analytics, and when you have the data from hundreds of campaigns all in one place, you’re much more likely to get those crucial insights you need.

Most of your ad campaigns will have some similarities. Maybe they target the same audience, they’re in the same niche, or they target the same point in the sales funnel.

While every campaign should be unique, there’s also a lot you can learn from comparing similar campaigns.

When you have all your analytics in one place, you can use them to spot trends you otherwise wouldn’t be able to see.

For example, you might have 20 different campaigns all targeting people at the decision stage of the sales funnel, and one is performing particularly well. Even if your campaigns are in completely different industries, you can use the data to isolate why that one campaign is doing so well and find ways to implement it in other markets.

The more data you have, the more useful it becomes, and Google Ads Manager allows you to bring all your analytics together in one place.

Google Retargeting Ad Campaigns

Retargeting is an incredibly useful tool for marketers, and Google Ads Manager makes retargeting even more powerful.

When people click on your ads and visit your website, they’re added to your remarketing audience through browser cookies, allowing you to target them with very precise ads. People who have already visited your site are more likely to become customers, which might be a great way of boosting your ROAS (return on ad spend).

Need help setting up retargeting ads? Here’s my A to Z on setting up your retargeting with Google.

Google Ads Manager helps you better use retargeting data by allowing you to piggyback off all the hard work you’ve done on other campaigns. For example, if one specific type of audience or ad works well in one vertical, you can test it in others.

How to Set Up and Use Google Ads Manager Accounts

Setting up a Google Ads Manager account and linking all your ad accounts is simple, and it might make your life a lot easier.

Google Ads Manager Account - front page
  • head to the main Google Ads Manager page and click “Get Started”
  • answer a couple of quick questions about the number of page views your website gets and whether or not you have an AdSense account

If your website has more than one million page views per month, you’ll be directed to get in touch.

Google Ads Manager Account contact form for websites with more than 1 million views
  • Fill out the contact form with information about your business.
  • A Google representative will contact you and help you with your setup.

If your website has less than one million page views per month:

  • Create a new AdSense account or sign in to your existing one
  • Name your account
  • Select what you’re using your account for
  • Choose a timezone
  • Select the currency you want to use for your campaigns
  • Accept the terms and conditions
  • Click on save, and you’re ready to go

Once your Google Ads Manager account is ready, you can start to link your ad accounts or those of your clients:

  1. Click link existing account (next to create an account).
  2. Enter the client account’s Google Ads ID (this is the ten-digit number in the top-right corner).
  3. The client account will receive a request to link to the Ads Manager in its account.
  4. The client account needs to accept the request.
  5. The client account chooses the level of access it grants: administrative, edit, or view.
  6. Once the client accepts the request and grants you administrative access, you can manage that Google Ad account.

It only takes a few minutes to set up a Google Ads Manager account and link as many Google Ad accounts as you wish, but it can save you a whole lot of time when it comes to managing your paid ads.

Conclusion

If you have complex PPC campaigns spread out over several Google Ads accounts, then Google Ads Manager could make a huge difference to your operations.

To maximize your return, all your campaigns should work in unison, allowing you to target particular groups and make use of all the data available to you. This is very difficult to do if you’re running campaigns through different accounts.

When you create a Google Ads Manager, you bring all your pay-per-click advertising together in one place, improving efficiency. Rather than logging into multiple different accounts and trying to piece together lots of different analytics, set up your Ads Manager account and get more out of your PPC.

Are you set up with Google Ads Manager yet?

New comment by jakubk in "Ask HN: Who is hiring? (April 2021)"

Pipedrive | Junior Engineers | Prague, Lisbon, Tallinn | ONSITE

Pipedrive is a SaaS visual sales tool for small to medium businesses. We’ve been backed with $90 million in funding since 2010 and are experiencing rapid growth. Our team is now located in five countries, building the sales tool used by over 85,000 companies.

I am very happy with the maturity of the process here and the autonomy our team is having. We are getting a lot of support from the company while still being able to innovate and fully own our part of the product.

I am looking for junior engineers to join my platform team. This is a unique opportunity to work in a highly technical team and solving some of the most challenging backend problems we have.

Our stack is mainly TypeScript, Node.js, React, Docker, MySQL, Elastic, … We expect some experience with that but the main thing is the cultural fit. We are looking for team players.

Please ping me an email at jakub.kadlubiec@pipedrive.com if you want me to refer you or if you want to learn more about the company. Please include the location where you’d like to work from (no remote). I am an engineering manager not a recruiter.

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