Sebastian Vettel looks like a man reborn at Aston Martin and the decision to sign him appears to be paying off, Formula One’s managing director for motorsport Ross Brawn said on Monday. The post Vettel 'reborn' at Aston Martin, says Brawn appeared first on Buy It At A Bargain – Deals And Reviews.
Month: June 2021
Horner disagrees with how Wolff 'roasts' Mercedes
Red Bull boss Christian Horner does not agree with the way his Mercedes counterpart Toto Wolff has criticised his team for their recent performances. The post Horner disagrees with how Wolff 'roasts' Mercedes appeared first on Buy It At A Bargain – Deals And Reviews.
New comment by HannaK in "Ask HN: Who is hiring? (June 2021)"
IQVIA – Human Data Science | Senior DevOps Engineer (Azure)| Systems Development team| POLAND/UKRAINE – REMOTE | Full-time
Hi everyone! I’m Hanna and I am looking for DevOps Engineer to join our Systems Development team.
We are a Human Data Science company, which means that by using cutting edge technology and our unique medical database, we push healthcare forward.
If you join us, you will play a crucial role in further development of our Human Data Science offering. We are currently moving to Cloud and modernizing our technology stack, so this is a great opportunity to get hands on to modern technology stack with modern tools and have a real impact in terms of decision making.
You can find out more about our activities via link:
Feel free to contact me via e-mail: hanna.kovel@iqvia.com or PM on Linkedin (Hanna Kovel)
The post New comment by HannaK in "Ask HN: Who is hiring? (June 2021)" appeared first on ROI Credit Builders.
Find software roles 30 startups (including YC) at YC's Job Expo this Thursday
Article URL: https://www.workatastartup.com/events/startup-tech-expo-summer-2021
Comments URL: https://news.ycombinator.com/item?id=27445070
Points: 1
# Comments: 0
Zentail (YC S12) Is Hiring a Director of Growth Marketing in Columbia, MD
Article URL: https://www.ycombinator.com/companies/zentail/jobs/oHaVmJq-director-of-growth-marketing
Comments URL: https://news.ycombinator.com/item?id=27446900
Points: 1
# Comments: 0
Vettel 'reborn' at Aston Martin, says Brawn
Sebastian Vettel looks like a man reborn at Aston Martin and the decision to sign him appears to be paying off, Formula One’s managing director for motorsport Ross Brawn said on Monday.
The post Vettel 'reborn' at Aston Martin, says Brawn appeared first on Buy It At A Bargain – Deals And Reviews.
Fund Your Business Today
Can You Fund Your Business Easily?
When you want to fund your business, what are the first ideas you have?
You would be hard-pressed to find a business owner that doesn’t know that they need money. What many do NOT know is that there are many more ways to fund your business. They go beyond the traditional banks loans everyone knows about.
There are a Lot of Ways to Fund Your Business
There are a number of ways to fund your business. Your business – and you – have assets. You can tap these assets as collateral. You can use: a 401(k) or IRA, accounts receivable, or stocks or bonds. The 401(k), stocks, or bonds don’t have to be yours. You can work with a partner with these kinds of assets.
Securities-Based Financing
Use existing stocks as leverage to get business financing. Borrow as much as 90% of their value. You continue to earn interest on the stocks pledged as collateral. Closing and funding takes less than 3 weeks.
Rates can be as low as 1.6%. This is a working capital line of credit. You will have challenged personal credit.
401(k) Financing
Use your existing 401(k), or IRA as collateral to fund your business. This program uses IRS proven strategies. You will pay no tax penalties.
You still earn interest on your 401(k). pay low rates, often less than 5%. Close and fund in less than 3 weeks. You can usually get up to 100% of what’s “rollable” within your 401(k).
Follow these steps. A new corporation is formed; a retirement plan is created to allow for investment into the corporation; funds are rolled over into the new plan. Then the new plan purchases stock in corporation and holds it. The corporation becomes debt free and cash rich.
Accounts Receivable Financing
Use your outstanding account receivables to fund your business. Get as much as 80% of receivables advanced ongoing in less than 24 hours. The remainder of the accounts receivable are released once the invoice is paid in full. Closing takes 2 weeks or less. Factor rates as low as 1.33%. Accounts receivable credit line with rates of less than 1% with no consumer credit requirement
Receivables should be with the government or another business. If you also have purchase orders, you can get financing to have those filled. You won’t need to use your cash flow to do so.
Kickfurther to Finance the Purchase of Inventory
You can finance your next inventory purchase with financing from customers and brand supporters and fundraise directly to them. The way it works is, customers buy through what’s called a Consignment Opportunity. Customers own the products they helped fund until they are sold by the brand. As soon as the products sell, the customer earns payments. Kickfurther also offers an online store for businesses to market and sell their products.
Demolish your funding problems with 27 killer ways to get cash for your business.
SBA Loans
These are guaranteed by the federal government. Participating lenders issue these, usually banks. They offer a lot of the perks of traditional loans, such as lower interest rates and favorable terms. Due to government guarantee, lenders are able to offer them to those with a lower credit score than would typically be required.
Eligibility for SBA Loans
Lenders and loan programs have unique eligibility requirements. In general, eligibility is based on what a business does to receive its income, the character of its ownership, and where the business operates. Hence even those with bad credit may qualify for startup funding.
Normally, businesses must meet size standards, be able to repay, and have a sound business purpose. The lender will provide you with a full list of eligibility requirements for your loan. See www.sba.gov/document/support–table-size-standards.
More About Eligibility for SBA Loans
General eligibility also includes:
- Being a for-profit business – the business must be officially registered and operating legally
- Doing business in the US – the business must be physically located and operating in the US or its territories
- Having vested equity – the owner must have invested their own time or money in the business
- Exhausting other funding options – the business must not be able to get funds from any other financial lender
Ideal credit scores for an SBA loan are 680 or above. There are a number of SBA loan programs, each one designed to work for different needs and situations. Some of the most common SBA loan programs include:
- 7(a) loans
- 504 loans
- Microloans
- Disaster loans
- Express loans
These are just a few the of the options available. Find out more at SBA.gov.
Which SBA Loan is Best?
SBA loans each have a specific purpose. For example, if your business has suffered due to a natural disaster, you need a disaster loan. If you need $50,000 or less, a microloan may be the best option. But the 7(a) loan program is the most versatile.
SBA 7 (a) Loan Program Details
A standard 7(a) loan can be for up to $5 million. The maximum SBA guarantee is 85% for loans up to $150,000 and 75% for loans greater than $150,000. The interest rate varies but cannot exceed the SBA maximum. The turnaround is 5 – 10 business days. These funds can be used for a number of things, and the minimum credit score is 640. But of course the higher the better.
Who Do SBA Loans Work Best For?
These loans work well for those that are not in a hurry to get funding
The approval and funding process can take a while, especially with the government red tape required for the government guarantee. If you can wait, meet all the requirements, and want a more traditional type of loan, SBA loans are an option.
Demolish your funding problems with 27 killer ways to get cash for your business.
Merchant Cash Advances
Businesses that accept credit cards as a form of payment may qualify for a merchant cash advance. This means your business must have a merchant account in order to be able to accept credit card payments. Your business must bring in $100,000 or more per year in credit card sales. Typical approval is equal to one month’s credit processing volume. The minimum credit score is 500.
Qualifying for a Merchant Cash Advance
MCAs do not ask for a lot of documents. This is not like what most conventional lenders will want. You won’t need financials, business plans, or resumes. You don’t even need collateral.
Your business’s credit card receipts and business bank statements tell lenders all they need to know. These loans work well for businesses that qualify and need funds fast, and those with credit that is less than perfect. It’s a great way to get money for your business fast with few requirements.
Equipment Financing
Businesses looking to buy or lease equipment can use equipment financing. Rates vary widely depending on risk factors. Usually can get approval with a 650 or better credit score. This is for major equipment only, not a combination of a lot of small equipment. These loans work well for those that have good credit and just need to financing equipment. The equipment is the collateral, so that helps out some with rates.
A Traditional Line of Credit
This is similar to a traditional term loan in terms of where you get it, and approval requirements. However, it is revolving financing more like a credit card. Typically have better interest rates that credit cards. They work well for those who qualify for traditional term loans but want revolving credit rather than a term loan.
Get to Know Our Hybrid Credit Line Program to Fund Your Business
Check out this form of unsecured funding. Unsecured funding does not require collateral, but the lender’s risk is mitigated by higher interest rates. Our credit line hybrid has an even better interest rate than a secured loan. Yet you can get the money faster and easier than any type of traditional funding. Get business funding without having to supply bank statements or credit stubs. You can get funding in a few days rather than weeks without supplying any collateral or documents.
You can get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. No financials required. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.
You can often get a loan of 5 times the amount of current highest revolving credit limit account. This is up to $150,000. Easily five times what you could get on your own when applying for cards. Get cash out on this program as well.
Advantages
There will be NO impact on your personal credit with this type of financing. You need a good credit score or a guarantor with good credit to get an approval. With good personal credit, get unsecured credit cards with a personal guarantee. And with good business credit, get unsecured credit cards without a personal guarantee.
Check out business credit. It should be your goal to build business credit, even if you can get funding elsewhere. Business credit will help your company for years to come. Business credit is credit linked to your EIN and not your SSN.
This credit is available without a personal guarantee. It is available regardless of personal credit. You can get business credit immediately. Business credit is the only way to get money for a business when you don’t have collateral, cash flow, good personal credit, or a guarantor.
Demolish your funding problems with 27 killer ways to get cash for your business.
What is the Best Way to Fund Your Business?
If you know what types of business financing is available to your business, you can make a more educated decision about what will work best for you. Knowing what’s out there is only half the battle. You also have to understand your own eligibility and funding needs.
Takeaways
All businesses need funding. Traditional term loans are not the only option. Other options exist to help you money faster. Or funding despite bad credit. And you can better rates and terms than you would get with a traditional term loan. Contact us today to learn more.
The post Fund Your Business Today appeared first on Credit Suite.
Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose.
A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs; so uses may not be able to see your page at all if it loads slowly.
What’s the solution? Accelerated Mobile Pages, or AMP. Well, maybe — there’s actually been pushback on AMP pages in recent years.
What is AMP? Is it still relevant? If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place.
What Are Accelerated Mobile Pages (AMP)?
The AMP plugin was born out of a collaboration between tech giants like Google and Twitter.
In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages. It’s like taking a page that’s already mobile-friendly and making it load quicker, by stripping it down to basics.
If AMP isn’t already part of your marketing strategy, you should consider it.
Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. They found AMP can have a huge impact on mobile search engine rankings, though Google maintains this isn’t directly factual.
In a roundabout way, however, it might be true. According to Google, the AMP plugin increases page load speed, and site speed is a confirmed ranking factor.
Faster mobile pages + readable content = better user experience
In a nutshell, pages that are AMP-optimized load faster and therefore rank better than other mobile web pages.
You can visit the open source initiative platform here.
How Does The AMP Plugin Work?
Paul Shappiro, from Search Engine Land, lays out the three part structure of AMP:
The AMP plugin renders mobile pages faster by cutting back on the HTML coding and rendering only those suitable for mobile users.
This diagram and explanation from Will Critchlow’s Whiteboard Friday make it pretty easy to understand:
AMP renders your pages using optimized HTML code. The pages are expected to load faster because certain HTML code tag manager aspects that would otherwise slow down the page are eliminated.
If JavaScript is included in your mobile pages, the script won’t be rendered for your Accelerated Mobile Pages.
Here are a few more things you should know:
- With AMP, you have to use a streamlined version of CSS.
- You are only permitted to use the JavaScript library that AMP provides. Since you’re not in control, you may experience lazy loading. This might be the only downside to AMP.
- For AMP sites to work every time, they must be properly validated.
- For a better experience, custom fonts have to be specially loaded.
- To avoid quirky-looking images, make sure to declare height and width.
- Use AMP-approved extensions if you want to have videos on your page.
- There has been some controversy with AMP, with some experts reporting it lowers ad revenue and makes it harder to spot “fake news” articles.
When you integrate the AMP plugin and use it to improve your mobile pages, what should matter to you most is speed and readability, not share-ability. Your social share buttons may not even display properly since the majority of them are developed using JavaScript.
Benefits of Accelerated Mobile Pages
There’s a significant correlation between site speed, page views, and mobile search engine rankings.
One thing that you have to remember is that whenever a particular web page loads up quickly, mobile browser users will view more pages on the site, thereby reducing bounce rate.
When bounce rate is reduced and onsite experience increases, Google will reward the page.
Truth be told, there are many benefits to optimizing with the AMP plugin. Here’s the top four:
1. Insanely Fast-loading Web Pages That Users Love
Speed is the lifeblood of your mobile browser page. Great content is important, but unless your pages are accessible, users won’t read them.
AMP helps you to achieve that.
Remember the way and rate at which people consume content (e.g., articles, blog posts, videos, and podcasts) has changed dramatically. People browsing the internet want their content to load quickly as they jump from site to site, usually consuming many different kinds of content in quick succession or even at once.
If your mobile pages are as slow as a snail, you won’t get mobile browsers that land on your site to convert into customers. AMP gives you dramatic page speed increases that will help you keep users who click on your site from clicking away.
2. Improved Mobile Search Engine Rankings
There’s a strong relationship between site speed and conversion rate. If users are happy on a fast-loading site, they’re more likely to subscribe to a list or purchase a product.
Although a lot is still expected of AMP, Google hasn’t yet made it a ranking factor.
Since AMP works closely with mobile pages, it may never be used as an independent ranking factor; it has nothing to do with the desktop version of pages.
That said, since sites that are mobile-friendly are rewarded with higher rankings in organic mobile search results, pages developed with AMP tend to rank higher than non-AMP pages in the mobile results pages (MRPs).
3. Flexible Ad Support
Most people started a website or blog in order to make money and to possibly replace their day job.
Looking at the desktop and mobile browser versions of a site’s pages, it’s easy to conclude if there are too many distractions.
These distractions, such as the header image, navigational menu, sidebar, social share buttons, forms, popups, and other unnecessary elements, can lower your conversion rate.
With AMP, you can get rid of distractions on your mobile browser pages.
That’s because not all HTML code tags are executed, you use a streamlined version of CSS, and JavaScript is out of the question (mostly).
That means that you can make money more easily from your ads.
When you click on an Accelerated Mobile Page, it’ll load nearly instantaneously, even before you’re done clicking.
When displaying ads from a third party on your Accelerated Mobile Pages, make sure that you deliver ads that load quickly but also grab the user’s attention and deliver immense value.
As you already know, this content marketing approach is the easiest way to increase your influence, help users get answers to their questions, and improve ROI on ad spend.
If you’re ready to monetize your AMP-optimized pages, here are some of the most popular ad networks that are currently using the AMP-ads functionality:
- Amazon A9
- AdReactor
- Google Doubleclick
- Flite
- Adform
- Google AdSense
- AOL AdTech
- Taboola
- plista
- Smart AdServer
- Yieldmo
- DotAndAds
4. User Tracking is Simplified
It’s not enough to send traffic to your mobile browser pages. You also have to know how they arrived at your site.
Tracking helps you determine where people came from, which pages they viewed and so on.
Tracking users and site performance is pretty easy on AMP because there are analytical tools in place, where you can study your AMP versions in greater detail.
User behavior can only be influenced when you track it. With AMP, publishers can utilize such tag manager analytics to choose from two tags.
These tags help to automatically track essential data, such as clicks/conversions, video and link tracking, visitor counts, new vs. returning visitors and more.
Other technology solutions companies, such as WordPress, Parse.ly, Chartbeat, LinkedIn, Adobe Analytics, Pinterest and, of course, Twitter, are also already supporting AMP.
How to Set Up Accelerated Mobile Pages
There are several options when you’re looking to optimize your web pages for AMP. If you’re a beginner, the first step is to maintain at least two versions of your content page.
Your original content page would be the mobile browser friendly version that users will see, but you’ll also have the AMP version of that specific page, which will definitely speed things up.
Remember that AMP versions contain basic HTML code, which doesn’t allow form elements and third-party JavaScript.
As marketers, we all want to build our email list. The downside to AMP is that it won’t allow you to easily achieve that.
Moreover, user comments and other activities that users participate in when viewing your content on a mobile page may not be possible with AMP.
Again, the focus is on speed and readability.
To get started with AMP right now, if you’re a WordPress user, then you just need to download and install the WordPress plugin at GitHub.
Simply click on the “Download Zip” button.
Note that you can install the AMP plugin through your WordPress dashboard, just as you would any other plugin. It’s pretty straightforward.
Once you’ve successfully installed and activated the plugin, all that you have to do is append “/amp/” to your blog post pages. Here’s how it looks on a mobile browser:
Here’s the AMP version of this page on The Guardian:
If you don’t have a friendly permalink, then you can append this “?amp=1” instead.
Don’t forget to validate and tweak at Google Search Console. That way, you can help Google pick up your AMP versions faster.
Accelerated Mobile Pages FAQ
How do AMP pages work?
AMP pages strip down pages to their essentials, which helps improve page load time. They do this using a three step configuration.
When should I use AMP pages?
When most of your site traffic comes from mobile devices or you want to lower your bounce rate.
Are AMP pages still relevant in 2021?
AMP doesn’t appear to be going away, but there has been some controversy. Google recently announced it will not AMP pages for news sites to show up in top stories, so it does seem to be less important.
Are AMP pages good for SEO?
They can be helpful, but are not essential for SEO. Optimizing for page speed and mobile experience can be done in several ways.
Accelerated Mobile Pages Conclusion
AMP is powerful, but some marketers say it is losing steam. As an upgrade to mobile-friendly pages, it can help you meet Google’s expectations for site speed.
While there is still a focus on AMP, don’t forget to use proven mobile marketing strategies. That’s the best way to attract mobile customers and grow your business.
Before you leave, I have a question for you: Have you accelerated your mobile pages for speed and readability? If not, what’s stopping you?
Who lost out more in Baku – Hamilton or Verstappen?
Max Verstappen and Lewis Hamilton both missed a golden opportunity to claim a big victory in their championship fight at the Azerbaijan GP.
The post Who lost out more in Baku – Hamilton or Verstappen? appeared first on Buy It At A Bargain – Deals And Reviews.
How to Use Wolfram Alpha for Marketing Research
Are you searching for new ways to make sense of the marketing data you’ve been aggregating?
With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data.
While many online tools promise functionality to allow users to see data in a whole new way, search engine Wolfram Alpha actually delivers.
Through a combination of AI, algorithms, and an extensive knowledge base, this unique engine can provide marketers with valuable data points, as well as answers to complex computational queries.
Interested?
You should be.
In this post, we’ll explore Wolfram Alpha offerings and break down five ways the search engine can best benefit data-minded marketers.
What Is Wolfram Alpha?
Wolfram Alpha self identifies as an answers engine.
While the term engine may conjure images of Google’s search results, Wolfram Alpha wasn’t created to compete with Google—in fact, it has highly different functionality than the search giant.
Launched in 2009, the engine serves up lists and tables, providing users with specific, numeric-based answers to their questions. Given this emphasis on numbers and data, this engine isn’t necessarily for purchase-minded searchers; rather, it’s a data-driven engine that can provide insights.
Wolfram Alpha works through harnessing the extensive stores of collected expert-level data and algorithms to answer questions, conduct analyses, and build reports.
Versatile in its usability, this search engine can be used by students to solve equations just as easily as it can help you find nutritional information about M&Ms.
While you may not care about the caloric values associated with M&Ms, you should care about how these incredible data stores can benefit marketers.
While the free version of this engine is filled with useful actions, Wolfram Alpha Pro users can also upload data, get custom visuals for presentation, and access unique web apps.
Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha.
5 Ways to Use Wolfram Alpha for Marketing Research
While some marketers may love a deep data dive, some may detest it. Regardless of which camp you belong in, Wolfram Alpha can take the guesswork out of data analysis for you.
What’s more, the engine removes the guesswork from data points, providing more reliable figures than other sources.
Below are the five best ways Wolfram Alpha can help you optimize your marketing campaigns.
1. Upload Files for Automatic Analysis and Computation
Whether you’re tracking the success of your content, the performance of your social channels, or break-even analysis, aggregating all of your marketing data can be difficult.
With the Wolfram Alpha engine, the heavy lifting is done for you, letting you focus on other aspects of your marketing plan.
Check out this simple tool for calculating cost per thousand impressions (CPM):
A breeze, right?
In addition to the engine’s standard calculators, you can select from hundreds of existing widgets from the Widget Gallery that come with a simple embed code that you can easily copy and paste.
These widgets operate as shortcuts for your most-used formulas or can be built into your site.
Regardless of the computations you seek, Wolfram Alpha can complete simple to complex equations, making your job that much easier.
2. Research Keywords
As you most likely know, keyword research refers to the process of finding and analyzing terms individuals enter into search engines. This process lets marketers discover which terms to target to reach their ideal audience.
After you’ve identified the most important topics that relate to your audience and identified the related keywords, it’s time to dive deeper.
While you can certainly turn to Google’s “searches related to…” list that manifests at the bottom of your query page, you can also look to Wolfram Alpha to help you get creative about related terms that your audience may be searching.
Wolfram Alpha offers information about words that can be of particular interest to marketers. The two that top our list include word frequency and the thesaurus function:
- Word frequency: This tool enables searchers to learn the historical usage of a word, tracking its ebbs and flows in popularity over time. This can benefit your keyword research, as it speaks toward a word’s popularity (or lack thereof) and can be a strong indicator of search volume.
- Thesaurus: This feature not only allows users to search term synonyms but to either narrow or expand that search through hypernyms or hyponyms. Beneficial to marketers in its broadening and narrowing capacity, Wolfram Alpha helps you discover related terms you may have otherwise bypassed.
3. Visualize Data
While data for data’s sake is one thing, taking data and turning it into something consumable for your company or client takes data utility to the next level.
Wolfram Alpha doesn’t just compute metrics; it can chart them too.
Do you have some marketing results you want to see charted over time, with the ebbs and flows of success reflected in an easily consumable manner?
Plotting functions with Wolfram Alpha is super easy: Simply enter the particular function you want to graph and let the engine do the rest for you. The number and type of graphs that Wolfram Alpha can build are seemingly endless.
If you find yourself overwhelmed, here are three standard graph types Wolfram Alpha can help you build that are incredibly effective or digital marketers:
- Stacked charts: These can help demonstrate cumulative composition throughout a time span, such as leads from marketing channels.
- Pie charts: They are incredibly versatile and can help demonstrate everything from budget allotment to the percentage of users using respective social media channels.
- Distribution graphs: These allow marketers to show a single variable with a multitude of distribution points.
4. Use Localization
Perhaps you’re interested in doing some out-of-home advertising for your latest campaign. You want to be sure that the population in the area you’ve identified as a potential site aligns with your audience.
You could turn to Google, but you should turn to Wolfram Alpha.
While Google can serve up different results to queries depending on where you’re physically standing, it can’t make every site it aggregates data from do the same. Wolfram Alpha, however, does not rely on other sites for its wealth of data, which makes the engine’s localization analysis more accurate to your query.
Let’s return to the out-of-home advertising example: Imagine you want to know the per capita income per a specific area to know if your product will work within the parameters of the population’s budget.
While Google will give you pretty decent results, Wolfram Alpha will provide you with more precise ones with accompanying information (like currency) reflecting your current location.
5. Compare Data
With the advertising revenue function of Wolfram Alpha, you can determine the projected outcomes of your advertising campaigns, as well as all the associated metrics.
Okay, maybe not that impressive. However, you can also compare campaigns to one another, identifying areas for improvement and relative and collective successes and failures.
The search engine’s comparison function doesn’t end here.
While on traditional search engines like Google and Bing, you’d be hard-pressed to find a sales tax comparison for three United States cities, but Wolfram Alpha serves up this data quickly and easily.
In addition, if you’re in need of a comparison between two data sets, Google has to have a relevant site indexed to provide that information, or you have to manually compare the sets. With Wolfram Alpha, you can compare multiple data sets for results. The engine also generates graphs, historical data comparisons, ratios, and tables.
If we continue with our ongoing out-of-home advertising example, you can compare regional information regarding population age, income, and various other helpful demographics that allow you to make informed decisions about areas for potential advertising.
How to Use Wolfram Alpha for Marketing Research
Regardless of what data points you’re searching for, the Wolfram Alpha answers engine has an algorithm for you. What’s more, savvy marketers can harness its incomparable data stores to dig deep into metrics, conducting better research for better results. Areas that can benefit marketers include:
- Uploading files for automatic analysis and computation:
With Wolfram Alpha’s insane computational ability, you can input almost any equation and gain instantaneous results.
- Researching keywords:
Tired of your go-to keyword research tools? This engine can help you dive deeper into your understanding of which words resonate with your audience.
- Visualizing data:
Pie chart? Scatter plot? Wolfram Alpha can help you see and present your marketing data in new, simple ways.
- Using localization:
Get better data about your consumers from Wolfram Alpha’s deep data stores. What’s more? The engine automatically translates that information into the most relevant representation of your location.
- Comparing data:
With Wolfram Alpha, you can compare almost anything through the engine’s deep data stores. Compare locations, audiences, and outcomes for improved marketing success for all your campaigns.
Wolfram Alpha for Marketing Research Conclusion
While Wolfram Alpha isn’t a traditional search engine that will send marketers scurrying to rank on its pages, the engine can still provide marketers and individuals alike with a plethora of knowledge that can help drive your next digital campaign.
As you explore the inner workings and functionalities of Wolfram Alpha, be sure to keep an eye on how the engine can help you dive deeper into data that will allow you to understand your audience, deliver effective presentations, or simply conduct better research.
As the platform continues to evolve, keep an eye on the blog to learn about the new advances and offerings the platform is creating that can help you harness the power of data to supercharge your next campaign.
What’s the most effective way you’ve used Wolfram Alpha for marketing research?