The Serverless Framework has been an open-source project since 2015, and has quickly become the leading way developers deploy cloud applications on any FaaS provider. Serverless allows developers to focus less on administration, more on driving business value to end-users and enabling organizations to innovate and get to market more quickly.
We are a globally distributed, fully remote Series B startup and we’re actively looking for product driven engineers to join our team.
Here is a snapshot of what we are looking for:
Frontend Developer/Designer – We build in React, but technical skills are not as important as your UI/UX portfolio and desire to build the next generation of software development tools and experiences. APPLY: https://jobs.lever.co/serverless/23a8fae4-a87f-455b-ac8b-371…
Senior Backend Engineer – Extensive experience with AWS services like AWS Lambda, API Gateway, DynamoDB, IAM. Extensive experience building REST APIs and other back-ends in the Node.js. APPLY: https://jobs.lever.co/serverless/4ba58c9f-037b-4015-9cca-64e…
Senior Data Engineer – We’re looking for engineers with experience building streaming data processing architectures using a mostly AWS/serverless stack along with ElasticSearch and Timeseries data APPLY: https://jobs.lever.co/serverless/5927a860-92ad-4f58-a03b-fb8…
Feel free to reach out directly to us to start the conversation! Joseph [at] serverless.com
Solid mathematical skills (Phd. thesis in Topological Graph Theory) and a good amount of experience developing academic/scientific software. Looking either for software development or data scientist roles. I’m fine with Junior positions.
Location: Brazil Remote: Yes Willing to relocate: Negotiable Technologies: Python, C++, Java, Linux, Git, Tensorflow, Keras Résumé/CV: https://www.dropbox.com/s/3g0p3f7d98itrqe/ASilvaCV.pdf?dl=0 Email: See CV Github: https://github.com/andrecsilva Solid mathematical skills (Phd. thesis in Topological Graph Theory) and a good amount of experience developing academic/scientific software. Looking either for software development or data scientist roles. I’m fine with Junior positions.
SIRUM is making medications affordable for all. We’re a small (~30 person) but quickly growing team that’s passionate about our mission of reimagining healthcare access for those in need. We like to work hard, solve tough problems, and are determined to improve healthcare access for families who have trouble affording the medications they need to … Continue reading Sirum (YC W15) is hiring to help automate safety-net pharmacies
Credit history card or plastic cash is universal today. The adhering to checklist is a collection of some suggestions on debt card administration:
1. Since your pal or a person else has actually selected it, never ever selected a specific debt card. Rather base it on your demands.
2. Contrast numerous bank card prior to reaching the appropriate one for you.
3. Constantly indication at the rear of your charge card, as quickly as you get it. This is a crucial bank card defense device.
4. Shield delicate information/details concerning your bank card e.g. PIN. Never ever disclose the information to any person.
5. Damage any kind of mails consisting of such the information concerning your bank card. Scammers could be checking your waste for such details.
Do not share your credit rating card with close friends, family members as well as others. This will certainly assist in including your credit scores card financial debt as well as likewise in keeping an excellent credit scores ranking.
If you have not gotten your month-to-month expense, check with your credit report card provider. Non-payments as well as late settlements stain your debt score.
9. Never ever allow your bank card head out of your view.
Take procedures for obtaining out of your credit history card financial obligation. In instance your credit report card obtains shed or is taken. Instantly educate (telephone call) your debt card provider to obtain it revoked.
12. Be punctual in recommending the modification of address to your bank card provider.
13. Know numerous deals/ price cuts that accompany your bank card. When one could confirm valuable to you, you never ever recognize.
Do not blunder credit history card for complimentary cash or a lottery game. Constantly stick to your spending plan.
15. Inspect if among the unique charge card e.g. trainee charge card, small company charge card is much better for you.
Constantly check out all the guidelines provided with your credit scores card specifically the ones connected to fee/commissions and so on 17. Never ever leave them unutilized when shutting your credit rating card account.
18. If you are as well deep right into credit history card financial debt, take expert recommendations.
19. Never ever obtain tempted by all the totally free deals on your bank card as well as wind up costs hundreds of dollars simply to recognize later on that you can not really pay it back in time.
20. Never ever make an application for way too many charge card simply for style purpose. Also you do not utilize them you could still be paying yearly charges and also them as well as furthermore why maintain something you do not require.
Never ever picked a specific credit score card due to the fact that your close friend or somebody else has actually selected it. Take actions for obtaining out of your credit rating card financial obligation. Constantly review all the directions provided with your credit scores card specifically the ones associated to fee/commissions and so on 17. Never ever leave them unutilized when shutting your credit rating card account.
Never ever use for as well several credit scores cards simply for style purpose.
Business vendor credit accounts are not usually talked about as part of a business credit portfolio. The emphasis is generally put on credit cards, lines of credit, and loans. However, they are vitally important to the cause.
A Strong Business Credit Portfolio Can Help Move Your Business Forward
A business credit portfolio is made up of all of the credit you have available to your business.
That includes:
Loans
Lines of Credit
Credit Cards
And even business vendor credit accounts
Having a strong business credit portfolio is important for running and growing your business. It’s how you ensure you have the funding you need, available when you need it. It helps you bridge both planned and unexpected cash gaps.
Even better, it will allow you to seize opportunities to grow and scale. Better yet, you can do without creating a cash flow problem.
How Do You Build a Strong Business Credit Portfolio?
Some business owners just use their personal credit to get started. That’s not necessarily the best way. Most do not even realize there is another way. It actually starts with business vendor credit accounts. These are accounts with vendors that allow you to pay invoices on net terms, rather than right away.
How can net 30 vendors and and accounts with longer net terms really help? There are actually a number of ways. They not only contribute to a strong portfolio, but they can be a gateway to building an even stronger portfolio.
How Vendor Credit Accounts Contribute to a Credit Portfolio
Using net 30 vendor accounts allows you to manage cash flow. The best part is you can do so without paying interest. This is because net accounts are paid off in total at the end of the net terms. Usually that is 30, 60, 90, or 120 days.
Cash Flow Management and the Credit Portfolio
Managing cash flow is really what the business credit portfolio is all about. A strong portfolio allows you to get what you need when you need it. There is no need to use up cash reserves or wait until you have enough cash on hand.
It’s smart to use business vendor credit whenever possible. By doing so, you save the revolving credit for larger purchases or those purchases you do not have vendor credit available for.
Business Vendor Credit Helps Build Your Credit Portfolio
Here’s another way business vendor credit can improve your business credit portfolio. If you get the right accounts and use them properly, they can help you fill your credit profile with more business credit. As a result, you can rely less heavily on your personal credit.
Here’s how that works. As a new business, you will not yet have a business credit profile. There is no history of your business paying obligations, and there is no business credit score.
Since it’s virtually impossible to get credit without credit, there is a problem. Before you can build a business credit profile, you have to have initial accounts reporting.
Using Business Vendor Credit Accounts To Get Accounts Reporting
There are not many business accounts you can get without already having a business credit score. However, there are a few net 30vendors that will offer net terms on invoices without doing a credit check. We call these starter vendors.
That doesn’t mean they extend credit to any and all businesses. There are still factors they consider to determine creditworthiness. These vary from vendor to vendor, but can include things like:
Time in business
Business bank account
And more
Using Starter Vendors to Build a Business Credit Profile
Extending credit without a credit check is not the only thing that makes a vendor a starter vendor. The other thing that starter vendors do that sets them apart is report on-time payments to the business credit reporting agencies. This is how you start to build a business credit score.
How to Find Starter Vendors
This part is tricky for a number of reasons. Most vendors that will extend net terms will tell you whether or not they do a credit check. What they will not usually tell you is whether or not they report your payments. Many will report late or missed payments, but few report positive payment history.
You need accounts that will report positive payment history to build a business credit profile.
There are a couple of ways to find starter vendors. The first way is to apply for accounts with the vendors you already use or want to build a relationship with. If you get approval, use the account. Then, monitor your business credit report to see if they are reporting.
There are a few problems with this method. First, it is not guaranteed. There are not a lot of starter vendors out there. That means the chances that you just happen to find enough by trial-and-error are low. It takes more than one or two accounts reporting. You need a few.
This trial-and-error process can be very slow. The only way to know if it is working or not is to monitor your business credit. Unlike consumer credit monitoring, business credit monitoring is not free. Therefore, you are going to be paying to build business credit regardless. That is, unless you do not track your progress at all.
There is a Better Way
The slow progress and uncertainty of trial-and-error wastes time and can cause a lot of frustration. A better way is to start with vendors you already know are starter vendors. The key is to work with someone who has an inside track on which creditors will extend net credit without a credit check and report on-time payments.
By doing this, you can know that as you get approval and start using the credit, your business credit score is growing. Working with a business credit specialist is much faster and saves a ton of frustration. It frees you up to run your business. You don’t have to try to figure out which vendors can help build your profile.
There is a chance some of the vendors you need to work with to get accounts initially reporting will not be vendors you would have otherwise chosen. They may not sell things you think you need. The thing is, most of them sell things that every business can use.
There is no need to buy a bunch of useless stuff to build business credit. You can buy packing supplies, office supplies, even janitorial supplies. Whatever you do, just be sure you pay on time, or better yet, early.
Business Vendor Credit Accounts Really Can Improve a Business Credit Portfolio
In fact, without them, it’s almost impossible to build a business credit portfolio at all. Your only option is to use a personal guarantee and collateral on virtually all accounts. While neither of these things are bad, the less you have to use them the better.
Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success.
A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This will enable you to keep your priorities in line and respond accordingly to KPIs and metrics as results become available.
This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute.
Review Last Quarter’s KPI and Metrics
The first step to future campaign planning is to look at the previous quarter’s performance. Using Key Performance Indicators (KPIs) and metrics, you can gain a deeper understanding of the success of previous campaigns.
The KPIs can vary depending on the marketing campaign and its ultimate purpose, but a few KPIs to consider closely are:
customer acquisition cost (CAC)
customer lifetime value (LTV)
return on investment (ROI)
marketing qualified lead (MQL)
traffic-to-lead ratio (new contact rate)
lead-to-customer ratio
return on ad spend (ROAS)
conversion rate
website traffic
customer retention
This list is a healthy mix of short-term and long-term KPIs, which is crucial to agile marketing. You don’t need to include all of them in your quarterly business review. Instead, you should focus on one or two that most closely align with each of your objectives.
When choosing KPIs to track, ask yourself whether it is easily quantifiable and something you can influence. The more control you have over a KPI, the more valuable its inclusion in your performance tracking.
With the information above, you can make new quarterly campaign decisions based on what worked, what didn’t, and what ideas could have been better executed.
Set Campaign Goals and Metrics to Track
It’s not enough to create a plan. You should do so with specific goals in mind. However, setting marketing goals you can achieve requires an in-depth approach. I recommend the SMART method for goal setting. This stands for:
specific
measurable
achievable
relevant
timebound
What does this look like for a marketing campaign?
Let’s say you’re running a campaign with the overall goal of bringing more qualified leads into your funnel. A SMART goal might look like this:
“Increase the number of MQL’s in our funnel by 8 percent by the end of Q3 via a targeted social media campaign.”
This goal hits all of the marks of a SMART goal by being specific, measurable, achievable, relevant, and timebound. By the end of the campaign, you can easily answer yes or no on whether the goal was achieved. If not, you can reevaluate for the next quarter.
Evaluate Campaign Targeting
Your ad campaigns will only be as effective as the audience they reach. Identifying your target market is a crucial step in ensuring a successful quarterly campaign season.
You should first take a closer look at the data from your existing audience. This means digging in to further determine geography, age ranges, and lifestyle. How did your audience respond to the previous campaigns, and what can you do to improve those responses?
For example, did one segment of your audience interact with the campaign media but not convert? This indicates a surface-level interest. You should not abandon your efforts with this segment entirely but instead shift your objective to a higher level of the marketing funnel (e.g., attention or interest).
You may want to consider target audience expansion, too. Based on the previous quarter’s data, perhaps you found you were reaching demographics not previously on your radar. This would be a good time to reconsider the various segments of your target audience and add new ones if needed.
Fortunately, there are free tools like Google Analytics to help you further evaluate and segment your audience.
Decide Which Platforms to Use
The list of platforms is long and growing longer. The most popular platforms include Google, Facebook, Instagram, Bing, Amazon, and YouTube.
Before you choose which platforms to advertise with, though, you should first determine how many you will use.
With just one or two platforms, you can focus more intently on a more segmented part of your audience. This may result in a higher ROI. If your interest is more in testing various ad types and audience segments, though, then three, four, or even five platforms may be a good idea.
You should focus on quality as well as quantity. Each platform offers its own ad types, and using the right one for your audience is important. Google, for example, has eight different campaign types to choose from:
With so many platforms, you may feel compelled to spread your campaign budget across the spectrum. After all, doesn’t more platforms mean an increased reach? While true in theory, it’s more important to target the right audience.
Review Campaign Budget
You can make your ad campaigns effective, whether on a small or large budget. However, it’s essential to set the budget from the start so you can plan accordingly.
The different platforms will have different tips and tricks for budget optimization. Before you consider the specifics of your budget for each platform, though, you need to determine all-in advertising costs.
It helps to use a top-down approach. This means setting a maximum budget for the quarter that includes all advertising costs. You can then split the budget for each platform based on a few different factors, such as:
previous platform success
target market share
ad type and opportunity
Even further, you can split the platform budget into per-advertisement costs. For example, spending more per day on a sale campaign can make more sense if the ROI is expected to be higher.
Outline Campaign Messages and Offers
While you don’t need to have all of the copy and digital assets completed before the quarter, you should have a solid idea of the campaign messages and offers. This outline will act as your framework for the work to come.
The outline can be a simple list of dates with corresponding messages and offers, or it can be baked into your workflow. The most important thing is to answer these three questions:
Who is the target audience?
What is the purpose of the advertisement?
On what platform will this advertisement be displayed?
The more detailed your campaign messages and offers are at the outset, the easier it will be to plan your workflow. It also takes a lot of guesswork out of the process so the campaign goal is clear for all members of the marketing team.
The drawback of being too detailed is the plan can feel a bit rigid. You should discuss internally just how detailed you want to get at the beginning of the quarter. Your team may prefer to flow a bit more freely, or they may prefer to have the campaigns locked in place 90 days in advance.
You can easily enter campaign details into a spreadsheet or word document. There are also more detailed campaign offer templates for those who prefer them.
Create Asset Production Workflow
At the beginning of the quarter, the list of work to be done can be long and overwhelming. It’s at this point that establishing an effective workflow is crucial to future campaign success.
An asset production workflow ensures campaign assets (including copy, images, videos, and other digital elements) are completed on time. A good workflow ensures team collaboration and clear communication.
The workflow will vary depending on the type of asset and the number of collaborators. The basic steps of creative production include ideation, creation, review, approval, and launch.
You can manage these steps in a spreadsheet, though many project management platforms exist. These platforms often offer templates to spark your creativity.
Platforms like Trello and Asana enable you to create a seamless workflow. You can add multiple collaborators to each board, as well as use deadlines, checklists, and triggers to keep on task. These platforms help you focus more thoroughly on the process and less so on process management.
Create a Campaign Testing Plan
Testing your campaigns on an ongoing basis is important to future marketing optimization. The results of campaign testing provide insight into your target audience so you can better refine your marketing campaigns.
With this in mind, it’s important to include campaign testing within your overall campaign planning. This ensures assets are created early in the process and properly vetted.
It can be tempting to perform campaign testing off-the-cuff. However, it’s best to plan for these tests at the outset and include them in your asset workflow. You can use the results of these tests going forward.
Frequently Asked Questions About Ad Campaign Planning
If you still have questions about ad campaign planning, take a look at the answers to these frequently asked questions on the topic.
How often should I review my ad campaign plan?
The quarterly planning session is important for setting the outline and goals of the quarter. It is important to reevaluate regularly throughout the quarter, though, and pivot as needed. You should look at least weekly at your campaign plan to determine success.
How early should I plan my ad campaigns for the holiday season?
When it comes to holiday ad planning, the earlier, the better. For best results, you should begin to plan the next holiday season as soon as the previous holiday season concludes. If you’re already behind, then you’ll want to keep it simple and be ready to adapt.
What should an ad campaign analysis include?
An ad campaign analysis should include at least three steps: review, take-aways, and next steps. This means you should review the results, highlight the key take-aways (i.e., what the results show worked and what didn’t), and outline recommended next steps (e.g., reevaluate how goals can be improved for the next quarter).
What type of objectives should I set for my ad campaigns?
When creating an ad campaign, you should do so with one key objective in mind. The objectives can be split into three categories: awareness, consideration, and conversion. An awareness campaign aims to increase reach, a consideration campaign aims to drive engagement, and a conversion campaign aims to drive conversions.
Quarterly Ad Campaign Planning Conclusion
When you transition to quarterly ad campaign planning, you will feel more confident in your ability to carry out and evaluate your marketing goals. This is true whether you are transitioning from an annual campaign plan, which can be too vague, or a weekly campaign plan, which can be too granular.
A quarterly campaign plan enables you to break down your goals, objectives, and budget into bite-sized chunks. This cuts down on the overwhelm while also providing flexibility.
More importantly, the 90-day window a quarterly campaign plan includes is just enough time to flawlessly execute while also evaluating your success along the way. This agile framework enables you to respond accordingly to the results of your campaign so you can become proactive.
What objectives do you want to highlight with your next quarterly ad campaign plan?
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