Vice President Kamala Harris’ chief of staff Tina Flournoy will be leaving the administration and replaced by top adviser Lorraine Voles in the latest shakeup in Harris’ office, according to the White House.
Polis criticized Florida in a Tuesday tweet over his support of the state legislation stripping Disney of its special self-governance powers and for DeSantis saying he was looking into legislation regarding Twitter’s poison pill to Elon Musk’s offer.
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If anyone’s going to see your website, it needs a domain. Simple as that.
If you don’t want to pay for a domain name, keep reading this post.
Your domain name is where your site lives on the internet. I use neilpatel.com, as you can see in your browser.
Obviously, you want something different. Something that’s your own.
In this post, I’ll walk you through how to get a domain name that aligns with your business and establishes your brand, and how to get it for free.
I’ve made this as simple as possible. Don’t worry if you aren’t familiar with this stuff. Just follow the steps and you will have a free domain name very quickly.
Want a quick answer on how to get a free domain name? I’ll cut to the chase.
If you’re planning to start a blog or launch a website, you’ll need a web hosting company. When it comes to making a choice from the many available options, I suggest Hostinger.
Not only does the company provide excellent speed and uptime reliability, but it also offers a free domain name for the first year.
Get your domain and hosting set up in one fell swoop with Hostinger. You still have to pay for hosting (which you can lock in for under $3 per month), but you get the domain name for free.
You can create a Hostinger account and sign up by clicking here. With their easy guided setup, the whole process just takes a couple minutes.
After that, you’ll have hosting, a domain, and a basic website ready to go.
If your budget is really tight at the moment, you can also consider using a free subdomain.
This is where website builders like WordPress and Wix come into play. The only catch is that, instead of having a simple .com site like mine (NeilPatel.com), you‘ll have something like yourusername.wixsite.com/yoursiteaddress or yourdomainname.wordpress.com.
This isn’t an ideal situation. But it can be a viable option for when you want to experiment with free features of the website builder.
But if not having a clean .com is a non-starter, don’t worry. The process for getting set up with Hostinger and snagging your free domain is as simple as it can be.
Read on to follow the three easy steps to get a free domain name for your website.
You’ll be able to do all of this in one place with Hostinger. I will walk through some of your other options, but you may need to interface with multiple vendors to accomplish all of these steps.
The very first thing you need to do is head over to Hostinger by clicking here.
Click Start Now and you’ll be taken straight to the checkout page.
Conveniently, that checkout page is all set up with my recommendation. You’ll get premium shared hosting, which is the lowest-cost plan that also includes a free domain name.
My tip is select the longest term for the best rate. If you commit to four years of hosting upfront, you can lock in a really attractive rate of $2.59 per month.
Just click on the right-most box at the top to make sure you get the best deal.
Take a look at the add-ons below there to see if any are useful to you. None of them are absolutely necessary, but daily backups and priority support are helpful features and they’re reasonably priced.
After that, enter your payment information, click Submit Secure Payment, and then you’ll be onto setup.
With my offer for Hostinger’s shared hosting, you actually don’t have to select hosting type yourself. Premium shared hosting is all ready to go for you.
However, you may know enough about your website’s needs to also know that you might need more a powerful hosting type than shared hosting, like VPS or dedicated.
If you have no idea, read on to learn a little bit about the differences between those three types of hosting and who each one is best for.
I would recommend shared hosting if you’re starting a new website.
Not only are the plans under this category cheap, but they can also accommodate the needs of low-traffic sites quite efficiently. Your website is hosted on a server along with a bunch of other websites. You save money by sharing server resources with the other tenants.
It’s like living in an apartment versus having your own house. It costs less and you don’t have to worry about maintenance. If one of the sites on the shared server starts taking too many resources, it can cause problems for your site’s performance. This is why shared hosting isn’t appropriate for really big complex websites.
The flip side is that shared hosting is perfect for someone who doesn’t expect high traffic volumes and lacks technical knowledge.
Cloud hosting allows you to get better performance without having to pay the significantly higher price tags of the options that come after this one.
With cloud hosting, you get the same environment as shared hosting (that is, you’re sharing resources with the other sites on servers), but multiple servers work together via the cloud to prevent any one from getting bogged down because of a bulky, popular, or resource-hungry site.
That usually results in more reliable speed and uptime, since you’re not sharing the resources of just one server.
This is a good half-step up from shared hosting but not as powerful and reliable as the next option.
VPS hosting stands for virtual private server hosting. This category includes plans for websites that want better performance and can accommodate a higher price point.
The good thing about this hosting type is it guarantees useful resources to you exclusively. Technically, you still share a server with other websites, but you have a “virtual“ server that includes dedicated resources.
You can consider this hosting type if you expect sudden spikes in traffic volumes.
Dedicated hosting gives you exclusive access to an entire server reserved for your website alone. You don’t have to share it with anyone.
Understandably, you get premium performance with this subscription plan, but you have to be ready to pay its premium price, too.
This is a good option if you’re a large enterprise that regularly handles high traffic. It’s also great for those who want complete control over the hosting environment.
For this guide, I’ll suggest you choose the premium shared hosting plan that’s preselected. However, if you prefer other plans, you’ll be .
After you’ve completed checkout and payment, you’ll be taken to your Hostinger control panel, hPanel.
There, you’ll see front-and-center an option for claiming your free domain.
Click Claim Domain to search for your preferred domain name. Once you see it, click the purple box next to it.
I’d encourage you to select a .com extension as it looks more professional and helps you appear more reliable to your visitors.
The only time that I’d consider an alternative domain extension is if the .com extension is already taken and you are absolutely set on the name.
Having a .com domain is particularly important for businesses—small blogs, personal sites, and side hustles may be able to save a few bucks by going for an alternative extension.
After that, you’ll just have to enter some basic information to register it. Fill out the form and submit it. Hostinger will take a few minutes to verify your registration information, then send you an email which will have a link to complete the verification.
With that, you’re all set on securing your free domain name!
There’s just one more thing I recommend.
Make sure to enable WHOIS protection. After you’ve completed verification, you’ll be taken to the section of your dashboard for your new domain name. Then, just look for the slider button under WHOIS Privacy and click it so it becomes purple and enabled.
Doing this will conceal your name, email, phone number, and address from appearing on a public database.
And you’re done!
You now have an excellent hosting plan as well as a free domain. If you have not already started, then start now at Hostinger.
For the sake of comprehensiveness, I’ll also discuss two other ways of getting a free domain. Although I don’t recommend them, it’s always good to know all of the options.
Several website builders offer subdomains, which is a personal domain that exists within an existing domain name.
Remember that movie Inception where Leonardo DiCaprio dreams that he is in a dream? Something similar happens here.
You end up getting a domain name within a domain name.
Site builders like Wix, Squarespace, and Weebly offer subdomains to their users. They have a free trial as well, so if you like their services, you can purchase their premium plans that include everything you require to build, launch, and manage a professional business website.
Out of the several perks on offer like drag-and-drop site builder, web hosting, templates, and search engine optimization (SEO) tools, you also get a free domain name.
But why do I still say this method is not ideal?
Let’s discuss this with an example.
Imagine you use a free website builder like Wix. You won’t have to pay for a domain, yes, but your side will have the Wix subdomain. It’ll look something like this:
yourusername.wixsite.com/yoursiteaddress
Suppose your Wix username is “My Stunning Website 123,” and the domain name you want is myblogsite. Here’s what you’ll get:
Think about it: Does that look professional? Have you seen any credible website have a domain like this?
That is why I’d only suggest this method if you want to experiment with your website builder’s free features or new updates.
WordPress is your other option, and luckily, is not as invasive as Wix. The format for a free WordPress subdomain is: yourdomainname.wordpress.com
This is a good option for situations when one cannot spend money, but it is not a viable long-term strategy. You want your domain name to be memorable and short–both of which aren’t possible when you use a subdomain.
The fact that your visitors won’t remember your domain or find it hard to remember is another disadvantage.
I’m only discussing this option for the sake of comprehensiveness of this article and wouldn’t recommend it.
You can get a domain name from a free domain registrar, but it’s generally unsuitable. Especially if you want your domain to reflect a certain level of professionalism or trustworthiness.
You see, the truly free domains use uncommon extensions. For instance, you’ll get .tk instead of .com.
Your prospective customers would much prefer working with a domain name that reads yourbusiness.com instead of your yourbusiness.tk. And, it’s much easier to remember a .com than some domain extension few people have seen before.
Plus, you don’t own the domain name, which also defeats the purpose of launching a blog or a website.
However, if you do decide to take this route, you can check out Freenom, GetFreeDomain.Name and Dot TK.
Several domain registrars will give you a free domain in exchange for running ads on your website. There is nothing wrong with running ads, but this just isn’t the best way to do it.
You don’t have any control over the ads (the kind of ads played, the length, etc.) or their placement. As a result, your visitors may not have the best experience on your website. This may even damage your SEO ranking as well.
In fact, even if you view the situation with a more optimistic viewpoint, it still isn’t viable.
Suppose you’re successful in driving high traffic to your website, and the ads get one million views. You won’t receive a single penny from those ads–all you get is a free domain.
Not a fair trade, right?
If you’re seriously toying with the idea of running ads on your website, I’d advise you to do so through a legitimate advertising network as it can be a great source of income. Don’t exchange ads for a free domain.
Domains expire. This can take one year, two years, or three years based on the package you buy.
Setting up a website or blog is hard work. You put in a lot of effort to find the perfect URL, design a website, and publish relevant content on it, among several other things that help it rank high and attract customers.
Just imagine the horror when you get up and realize some random stranger has bought it. The reason? You forgot to renew your domain.
Tragic.
This is why you must understand the importance of renewing your domain. Many people have made this mistake in the past, and it cost them dearly.
For instance, during one presidential election cycle, Jeb Bush and his team forgot to renew their domain JebBush.com, which Donald Trump successfully purchased and redirected Bush’s visitors to his own presidential election website. It was a stellar business move on Trump’s part, but a disaster that Bush’s team could’ve easily averted.
Make sure domain renewal is marked on your calendar a month in advance. You can also put your domain on auto-renewal just to be safe.
Hostinger is the best way to get a free domain name–one that you won’t have to surrender even if you switch web hosts.
The other way is to use a subdomain by using reliable and reputable web builders like WordPress and Wix.
Within seconds you’ll have a reliable web hosting service as well as a new domain for free. Trust me, saving a few dollars isn’t worth the hassle of looking unprofessional, running a spammy website, or getting hacked.
Wouldn’t it be nice to have a guide that showed you exactly how to get more sales?
Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey.
Sounds great, right?
Well, what I’m describing is a B2B marketing and sales funnel. If you don’t already have a funnel strategy in place, you’re behind; 87 percent of marketers create content tied to different stages of the customer journey.
Here’s what you need to know about building a funnel that helps increase your sales.
A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. It details the journey the people take to become a customer and sets out marketing actions that should take place at each point in the funnel.
It is very similar to a sales funnel and the lines have become quite blurred. However, it’s easiest to picture them side by side:
Both B2B marketing funnels and B2B sales funnels are distinct from their B2C counterparts.
The reason is businesses make purchasing decisions in very different ways to individuals. Businesses tend to spend more money, take more time, and have more stakeholders (particularly if it’s a high-value purchase), which means the journey is longer and more complex.
In fact, 77 percent of B2B buyers say their last purchase was very complex. The B2B buying cycle is also longer, with 74.6 percent of B2B sales taking at least four months to close and nearly half taking 7 months or more.
This makes it increasingly important that B2B companies are investing in both their marketing and sales funnels to ensure they’re fully optimized.
There are lots of different reasons you need a B2B marketing funnel. I’ve selected five of the most important benefits, but these are just the tip of the iceberg:
These are incredibly important benefits, but perhaps the most crucial benefit of a B2B marketing funnel is it provides a plan. You’re not taking ad-hoc actions; you’re taking strategic steps to move the prospect towards purchase.
Prospects have to work through each prior stage to reach the consideration stage. They need specific information at specific points in the journey to do this.
When you do this well, it delivers real results. Simply by reducing friction in their funnel, GoCardless, a financial software company, increased conversions by 139 percent.
Sometimes all it takes is small tweaks, but the key is understanding your funnel.
Someone interacting with your brand for the first time has different needs than someone who’s a regular site visitor. They’ll have different questions, and expect different things from you. How do you make sure you deliver the right content or experience at the right time?
By understanding your B2B marketing funnel, you’ll have a much better idea of what your audience wants at different stages in their journey.
An SEJ survey found top of funnel content is created more often by marketers than middle or bottom of funnel content. 95 percent of marketers create top of funnel content.
Before prospects consider your products, they need to discover your brand—which happens in the Top of the Funnel, sometimes shortened to TOFU.
For many businesses today, the top of the funnel is characterized by:
At this point in the marketing funnel, your potential customers have a question or pain point they need to be solved, and by providing the answer, you initiate the relationship. Your customer has no affinity for your brand though, so you need to draw people’s attention and keep them engaged.
Not easy to do in crowded spaces like social media platforms.
This is why having a clear marketing funnel is so helpful, and it will build awareness for your brand, setting the platform to grow relationships.
According to the SEJ survey, 86 percent of marketers create middle of funnel content.
At the top of the marketing funnel, you’ve grabbed people’s attention, the middle of the funnel details what you do with it.
B2B sales are rarely made on the first touchpoint. On average, it takes eight touchpoints to make a sale, which shows you’ve got to do plenty of marketing.
You have to build the relationship and create trust before businesses sign on the dotted line.
The middle of the funnel is where you build interest and position yourself as a trustworthy partner that can help solve pain points. To do this, you’ve got to demonstrate that you:
This is where marketers rely on targeted, educational content to guide the prospect toward the answers to their problems.
You’ll give away lots of information for free here, but don’t lose sight of the ultimate goal: persuade prospects that the quickest/ easiest/ most effective way to solve the problem is with what you’re selling.
We’re not at the hard sell yet, but we’re planting the seed and building purchase intent.
76 percent of marketers create bottom of funnel content, per the SEJ survey.
At the bottom of the marketing funnel, the goal is clear: get the conversion.
You’ve put a lot of work in to get people here, and now is the time to capitalize. To do this, you want to be direct, with strong calls to action that lead to purchase pages.
You’ll still use content to guide your prospects through the journey, but it’s shifted slightly now. Here’s a bottom of the funnel content example:
This case study provides specific actions and links directly to a page where prospects can reach out.
At this point, you’ve helped the prospect to understand their pain point and convinced them that they need help solving it. Now, you need to ensure you’re the company they turn to for help, not one of your competitors.
To do this, marketers rely on:
The top and middle of the funnel are designed to get people to the bottom of the funnel, but it’s here that you drive it home and complete the sale.
A B2B marketing funnel doesn’t finish once you’ve made the sale.
You’ve worked hard to build a relationship with these people, so you want to maximize its value. To do this, you need to have a firm understanding of your post-purchase marketing.
Repeat customers are nine times more likely to convert, so this is a crucial step in driving ROI.
This is where you continue to engage with the customer, ensuring they’re getting the most out of their product, and solving any issues they might have. It’s also a time where you will look to upsell and cross-sell by:
The goal is to keep the conversation going, so when the customer decides they need something more, you’re the first business that comes to mind.
A B2B sales funnel is a visual representation of how leads are captured and moved through the funnel.
The B2B marketing funnel is primarily concerned with creating the right touchpoints to guide the prospect through the customer journey.
The B2B sales funnel is more concerned with the actions that nudge the prospect closer to becoming a customer. For instance, rather than writing educational content, you have a sales rep guide the prospect through a demo of your software.
You should have a marketing funnel and sales funnel that work in unison to give the prospect everything they need for maximum efficiency.
Your business needs a sales funnel for the same reasons it needs a marketing funnel. Namely, the B2B customer journey is complicated.
Even the most straightforward decisions can become complicated when selling to a business. The typical B2B buying journey includes six to ten decision-makers, each with specific interests. You’ve got to bring them all together to make a positive decision about your product.
It’s hard to do this without a plan of action, even if that plan of action looks like this:
Your B2B marketing funnel helps guide the stakeholders through the process in the background, but your B2B sales funnel outlines the overt actions you take to convert prospects.
Again, this is broken down into different stages so your team knows what actions to take at each point.
Every business is unique, which means prospects will take a slightly different buyer journey. For that reason, you’ll find plenty of different B2B sales funnel examples.
In general, they’re based on the same principles, such as AIDA, Forrester’s Model, and the Conversion Funnel. This section will keep it simple and break the B2B sales funnel down into six stages.
You’ll immediately notice the similarities with the B2B marketing funnel here. As I said, sales funnels and marketing funnels are intrinsically linked.
We talked a lot about content in the marketing funnel, specifically what type of content is needed at each point of the customer journey. The sales funnel is much more focused on the methods you use to create brand awareness and drive demand.
This is where you’ll test different marketing methods and keep a close eye on results to see what offers the best performance.
Strategies might include comparing click-through rates on social media ads with Google Ads, or working on cold emails for lead generation.
The key is to keep an eye on key performance indicators, such as:
The B2B sales funnel might be more complicated than B2C, but they all start with awareness.
It takes time to build interest in your products—first, you need to build a relationship.
At this point, you aren’t calling them five times a day to push a sale. You need to let them establish an interest in your product or services so that they take the first action.
Keep track of the content your prospects engage with and offer them upgraded content to cement their interest.
For instance, if someone signs up for a live demo of your software, this is a strong indication of interest. This allows you to move to the next stage in your process and actively pursue the sale.
Make sure you’re creating high-quality content upgrades, and use them to determine how hot or cold a lead is.
Your lead scoring might look a little like this:
This helps you see exactly how motivated your prospect is so you can reach out at just the right time.
The consideration stage of the B2B sales funnel is where it can get a bit more “salesy.” Your prospects have recognized their pain point and identified your products as a potential solution, but they’re still weighing up certain things:
Studies show this is the point in the customer journey where 60 percent of prospects want to speak to a sales manager.
At this point, you should have a good amount of information on the prospect, and guess what?
This information will help you to help the prospect solve their problem; with your product!
In the consideration stage, your prospects are looking at reviews and evaluating your product, but often the fastest way to do this is simply by speaking to someone.
The intent stage of the sales funnel is all about refining leads. People know who your brand is, they know they need a solution, and they’ve considered all their options. However, they still need that final push.
For example, maybe they add an item to their cart but don’t convert. You’re not alone—in fact, just under 70 percent of carts are abandoned.
That’s because adding an item to a cart or even filling out card details is a sign of intent. It’s the next stage of exploration, and as your abandon cart statistics probably show, many prospects don’t get past this stage.
Understanding the difference between intent and what’s needed to complete a purchase is an important part of the sales funnel because it allows you (or your sales team) to step in at the right time.
An abandoned cart, unused software trial, or demo sign up is a good sign because it means you’ve got a hot lead. It’s an opportunity to get them on the phone (or initiate your abandoned cart email series) and provide the push they need to convert.
Abandon cart email series have an open rate of 41.09 percent, which means you’re getting a second chance with a large chunk of potential customers. If you can reach them on the phone, your conversions are likely to rise even further.
Here’s where you drive the sale home: the evaluation and decision stage of the B2B sales funnel.
Your prospect signaled their intent, but they’re not quite ready to make a decision yet. How do you take them to the next level?
At this point, stakeholders complete their final research and come together to make a decision. The challenge is there can be so many people involved in the process.
You might have someone from marketing, someone from sales, someone from customer support, and someone from corporate, and they’re all considering slightly different details. You’ve already put in a lot of hard work to progress all these people through the sales funnel, now it’s conversion time.
In the evaluation and decision stage, your sales team should contact the prospect regularly to answer questions, highlight benefits, and work out a deal.
Just because someone has decided they want to buy your product or service doesn’t mean it will happen. There’s still a lot that can happen before people enter their card details and you deliver the product or service.
Take site speed, for example. The average transaction conversion rate for a page that takes under two seconds to load is 6.32 percent. Once you drop below two seconds, that number decreases to below 3 percent and continues to fall as load time increases.
When people make a big investment, they expect it to be convenient, which means you need to improve the purchase process in any way possible.
The first hurdle they’ll face is your payment process, and if it’s not smooth, people won’t convert. Make sure it’s intuitive, easy to use, and pre-fill details when possible. User testing can help you spot issues in the process.
You’ll also want to keep a close eye on people who drop out of the funnel. They’re often well-qualified and may respond to retargeting ads or social selling.
Your B2B marketing and sales funnel is unique to your specific business and your specific place in the market. Even your closest competitors don’t have the exact same model, team, or resources.
Since you can’t just copy a pre-made blueprint, how do you create a cohesive funnel?
Before you look at any business process, you’ve got to understand your goals and objectives.
People who write out their goals are 20 percent more successful in accomplishing them, so it’s crucial to outline what you want to do.
You might choose to focus on:
The important thing to remember is you don’t have to have just one funnel. Your goals may differ depending on the audience you’re appealing to, so the customer journey will change as well.
Set clear key performance indicators to assess your progress.
Understanding your target audience is everything in digital marketing. If you get this wrong, then it doesn’t matter how much money you throw at it, you won’t see maximum results.
It’s worth going the extra mile to understand your target audience because funnels focus on the customer journey. If you don’t understand their wants, needs, and pain points, then you can’t take the right actions at the right time.
Build out detailed customer profiles so you have a clear picture of what your ideal customers look like.
As you can see, comprehensive B2B marketing and sales funnels have a lot of different elements. To maximize effectiveness, you’ll draw on a range of talents and knowledge.
The important thing is to ensure that marketing and sales are working together. When those two teams become siloed and communication breaks down, your funnel becomes much more inefficient.
If you haven’t worked with a B2B sales funnel in the past, this can be a big change. Get buy-in from your team, and showcase how your new funnel will make life (and ROI!) better for everyone.
If you want to reach your target audience, you need to be in places where they hang out. This can change a lot depending on demographics.
Take a look at what percentage of U.S. adults use Instagram:
If you’re trying to reach an audience aged 50+, then Instagram might not be your best option. Your job is to find out where your audience hangs out and tailor your content to fit these platforms.
There’s one thing that should be consistent throughout the B2B marketing and sales funnel: high-quality content.
Whether you’re creating a beginner’s guide at the top of the funnel or a detailed comparison at the bottom of the funnel, you’ve got to have the right assets. As you’re planning your B2B marketing funnel, you need to think about what assets you need to create at each step in the journey.
Two-thirds of marketers are increasing their content budget for precisely this reason.
Your B2B marketing and sales funnel shouldn’t look the same two years from now. That’s because you should be constantly monitoring results and optimizing accordingly.
It’s not about setting up a funnel and sitting back and relaxing.
You’ve created a great framework, and now you start to work on the fine details that will take it to the next level. Make sure you’ve got a process to help you track results to keep improving.
A B2B marketing funnel is about creating touchpoints and giving prospects a reason to buy. A B2B sales funnel is more action-oriented, highlighting the actions you need to take at each stage in the customer journey to convert a prospect into a customer.
Yes. To completely understand the customer journey and the actions you need to take at each point, it’s best to have both a sale and marketing funnel for B2B businesses.
You can create a B2B marketing funnel using your own resources, but if you pay someone to do it for you, expect it to cost between $5,000 and $10,000. As this serves as a blueprint for marketing and sales, it’s worth the investment.
It’s possible to create a B2B sales funnel yourself. It takes time to build out the perfect funnel, but if you have the right skills, it can be very cost-effective.
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Ultimately, business is about making sales. B2B marketing and sales funnels are a complete guide to how your business builds a customer base and makes sales.
You’ll never convert every prospect, but making small improvements to your conversion rate can transform your business.
Your B2B marketing and sales funnels show you how to do this by providing your team with a clear picture of what action they need to take in any given situation. Once you map out the process, it becomes much easier to track results and improve your performance.
The B2B customer journey is complicated, but it’s much easier to navigate with a good B2B marketing and sales funnel.
How are you incorporating B2B marketing and sales funnels into your business plan?
The post How to Build a B2B Marketing and Sales Funnel That Grows Your ROI appeared first on Buy It At A Bargain – Deals And Reviews.