Accounts receivable finance options can offer solutions to a number of business funding needs. They can help cover cash gaps or as working capital. In fact, they are a great way to get money for your business without worrying about credit score.
An Accounts Receivable Finance Option Can Be A Superior Solution for Cash Gaps
Many businesses find themselves cash strapped when their own customers are slow paying. Account receivable financing is a good solution. This is secured financing that uses your accounts receivable as security, or collateral.
Any business that carries receivables that turn over regularly can benefit. Old receivables aren’t worth as much. Think about it. If you have been waiting for payment for several months, you have a collection problem. Lenders aren’t as likely to lend against receivables that aren’t paid regularly.
Yet, if you regularly collect within 30 – 90 days, you only need cash to cover that gap. Accounts receivable financing from Credit Suite may be the perfect option.
An Accounts Receivables Finance Option Can Work Even With Bad Credit
Typically, monthly rates run between 1.25% and 5%. Loan amounts can go as high as $20,000,000. To qualify, you will not need financials or good credit.
You will need a time in business of at least 12 months. The lender will review existing receivables. Consequently, they will also consider the companies that your receivables are with. Hopefully, the companies who owe you have a good history of paying their debts. If so, your approval chances will increase substantially.
Why Credit Doesn’t Matter
Lenders are not looking for good credit from your business. Instead, they need to see that those who owe you will pay. Of course, that is because they get their money when your customer pays the invoice. Accounts receivable finance options typically offer up to 80% of the total of receivables. When your customer pays, you get the balance, usually 20%, less a fee.
Borrowers can be approved with a personal credit score as low as 500. That’s even with recent derogatory items or major collections on the credit report.
Fast Access to Cash
You can get initial approval in 3 weeks or less. Once approval is financial, you may have funds in as little as 24 hours.
You can operate your business as if you get payment much sooner than your customers actually pay. Better yet, you can do so even while offering net terms to your clients. Of course, that helps you grow and run your business more successfully
Required Documentation
Required documentations include:
Your application
3 Months of business bank statements
Your business debt schedule
And your accounts receivable report
Benefits of Accounts Receivable Finance Options
Your business gets money without having to rack up expensive debts. Furthermore, the process is easy and fast. With more cash on hand, your business will pay its own bills faster. In turn, your business credit score may improve.
Both you and your customers benefit. You collect the majority amount of outstanding invoices. In addition, you can offer your clients far more favorable payment terms directly from your business. It’s a win for everyone!
Start the Accounts Receivable Financing Process with Credit Suite
There is a 4-step process that is easy to complete. First, fill out the form for a one on one consultation with a representative. Then, submit your application. After that, there will be a soft pull on your credit report. Then, there is an easy account receivables review for approval. You can prequalify in as little as 24 hours. What are you waiting for? Get yours free Business Finance Assessment today!
If you have a bad ChexSystems report, it can be hard to open a separate business bank account. Having separate business bank accounts is vital to Fundability. If you have issues on your ChexSystems report, these options may work for you.
LendingClub Tailored Business Checking
BBVA Business Connect Checking
Bluevine
Nearside
Novo Bank
Why You Need Separation for Business Bank Accounts
There are a number of reasons for this. The most obvious is the IRS. They want to see business funds and personal funds separated. It’s much easier to provide this information if your accounts are already separate.
Also, your business banking history is important when it comes to Fundability. Not only that, but many lenders require a separate business bank account. They actually make it a requirement for funding approval.
This may be the most surprising reason however. The opening date of your business bank account can affect time in business. Some lenders consider the date the business account opens to be the date the business began. For example, say you opened your business a year ago. Then, 6 months ago you opened a business bank account. Some lenders may consider your business to have begun 6 months ago, not a year ago.
The longer your business banking history, the better your borrowing potential is. More than that, many funding options require at least a year in business. As you can see, you shouldn’t wait to open a bank account for your business.
What’s the Catch?
Here’s the thing. Opening a business bank account may not be so easy if your personal banking history isn’t great. Most banks use ChexSystems when determining whether they are going to let someone open an account.
As a result, your ChexSystems report can affect your ability to open business bank accounts. If you have an issue on your report, you may have a hard time opening a business account at a bank that uses ChexSystems.
Issues may include NSFs, closed accounts, and overdrafts. Many people have no idea ChexSystems even exists until they cannot get a loan or open an account because of it..
Don’t Let ChexSystems Destroy Your Fundability
The best thing is to avoid overdrafts, NSFs, and closing accounts. But, what if it’s too late? What if you already have a bad ChexSystems report? There are some banks out there that offer business bank accounts without taking ChexSystems into account.
5 Business Bank Accounts That Do Not Use ChexSystems
1. LendingClub Tailored Business Checking
LendingClub has a monthly fee of $10 that is waived if the average monthly balance is at least $5,000
Unlimited fee-free transactions
No ATM fees regardless of the ATM you use and unlimited refunds for fees charged by other banks
Novo has no monthly fees or minimum balance requirements
Free transfers, mailed checks, and incoming wires
Refunds all ATM fees
Information You May Have to Provide to Open Business Bank Accounts
Each lender will have their own process for approving you to open a business bank account. However, here is some general information you need to be able to provide just in case.
Business Information
Depending on how your business is set up, you’ll need to be prepared to provide a copy of incorporation papers and EIN. If you are not incorporated or do not have an EIN, you may still be able to open an account. However, you need to incorporate and get an EIN for Fundability purposes.
Personal Information
They may also ask for your social security number, a state issued ID, a U.S. address and a U.S. phone number. If you are incorporated, they will typically use these for identification purposes only in an effort to prevent fraud.
Business Bank Accounts are Non-Negotiable
For your business to be Fundable, you need a separate business bank account. It is necessary to get funding from many different vendors and lenders. Beyond that, it is also necessary to get a merchant account. You must have a merchant account to accept credit card payments. Studies show people spend more when they can use credit, so it’s pretty important to have this option. Even if it isn’t something you need now, you likely will eventually.
If you have had issues with your personal bank account, these banks can help. Open your separate business bank account and start building positive business banking history. The future of your business depends on it.
Business vendor credit accounts are not usually talked about as part of a business credit portfolio. The emphasis is generally put on credit cards, lines of credit, and loans. However, they are vitally important to the cause.
A Strong Business Credit Portfolio Can Help Move Your Business Forward
A business credit portfolio is made up of all of the credit you have available to your business.
That includes:
Loans
Lines of Credit
Credit Cards
And even business vendor credit accounts
Having a strong business credit portfolio is important for running and growing your business. It’s how you ensure you have the funding you need, available when you need it. It helps you bridge both planned and unexpected cash gaps.
Even better, it will allow you to seize opportunities to grow and scale. Better yet, you can do without creating a cash flow problem.
How Do You Build a Strong Business Credit Portfolio?
Some business owners just use their personal credit to get started. That’s not necessarily the best way. Most do not even realize there is another way. It actually starts with business vendor credit accounts. These are accounts with vendors that allow you to pay invoices on net terms, rather than right away.
How can net 30 vendors and and accounts with longer net terms really help? There are actually a number of ways. They not only contribute to a strong portfolio, but they can be a gateway to building an even stronger portfolio.
How Vendor Credit Accounts Contribute to a Credit Portfolio
Using net 30 vendor accounts allows you to manage cash flow. The best part is you can do so without paying interest. This is because net accounts are paid off in total at the end of the net terms. Usually that is 30, 60, 90, or 120 days.
Cash Flow Management and the Credit Portfolio
Managing cash flow is really what the business credit portfolio is all about. A strong portfolio allows you to get what you need when you need it. There is no need to use up cash reserves or wait until you have enough cash on hand.
It’s smart to use business vendor credit whenever possible. By doing so, you save the revolving credit for larger purchases or those purchases you do not have vendor credit available for.
Business Vendor Credit Helps Build Your Credit Portfolio
Here’s another way business vendor credit can improve your business credit portfolio. If you get the right accounts and use them properly, they can help you fill your credit profile with more business credit. As a result, you can rely less heavily on your personal credit.
Here’s how that works. As a new business, you will not yet have a business credit profile. There is no history of your business paying obligations, and there is no business credit score.
Since it’s virtually impossible to get credit without credit, there is a problem. Before you can build a business credit profile, you have to have initial accounts reporting.
Using Business Vendor Credit Accounts To Get Accounts Reporting
There are not many business accounts you can get without already having a business credit score. However, there are a few net 30vendors that will offer net terms on invoices without doing a credit check. We call these starter vendors.
That doesn’t mean they extend credit to any and all businesses. There are still factors they consider to determine creditworthiness. These vary from vendor to vendor, but can include things like:
Time in business
Business bank account
And more
Using Starter Vendors to Build a Business Credit Profile
Extending credit without a credit check is not the only thing that makes a vendor a starter vendor. The other thing that starter vendors do that sets them apart is report on-time payments to the business credit reporting agencies. This is how you start to build a business credit score.
How to Find Starter Vendors
This part is tricky for a number of reasons. Most vendors that will extend net terms will tell you whether or not they do a credit check. What they will not usually tell you is whether or not they report your payments. Many will report late or missed payments, but few report positive payment history.
You need accounts that will report positive payment history to build a business credit profile.
There are a couple of ways to find starter vendors. The first way is to apply for accounts with the vendors you already use or want to build a relationship with. If you get approval, use the account. Then, monitor your business credit report to see if they are reporting.
There are a few problems with this method. First, it is not guaranteed. There are not a lot of starter vendors out there. That means the chances that you just happen to find enough by trial-and-error are low. It takes more than one or two accounts reporting. You need a few.
This trial-and-error process can be very slow. The only way to know if it is working or not is to monitor your business credit. Unlike consumer credit monitoring, business credit monitoring is not free. Therefore, you are going to be paying to build business credit regardless. That is, unless you do not track your progress at all.
There is a Better Way
The slow progress and uncertainty of trial-and-error wastes time and can cause a lot of frustration. A better way is to start with vendors you already know are starter vendors. The key is to work with someone who has an inside track on which creditors will extend net credit without a credit check and report on-time payments.
By doing this, you can know that as you get approval and start using the credit, your business credit score is growing. Working with a business credit specialist is much faster and saves a ton of frustration. It frees you up to run your business. You don’t have to try to figure out which vendors can help build your profile.
There is a chance some of the vendors you need to work with to get accounts initially reporting will not be vendors you would have otherwise chosen. They may not sell things you think you need. The thing is, most of them sell things that every business can use.
There is no need to buy a bunch of useless stuff to build business credit. You can buy packing supplies, office supplies, even janitorial supplies. Whatever you do, just be sure you pay on time, or better yet, early.
Business Vendor Credit Accounts Really Can Improve a Business Credit Portfolio
In fact, without them, it’s almost impossible to build a business credit portfolio at all. Your only option is to use a personal guarantee and collateral on virtually all accounts. While neither of these things are bad, the less you have to use them the better.
Business vendor credit accounts are not usually talked about as part of a business credit portfolio. The emphasis is generally put on credit cards, lines of credit, and loans. However, they are vitally important to the cause. A Strong Business Credit Portfolio Can Help Move Your Business Forward A business credit portfolio is made up … Continue reading How Business Vendor Credit Accounts Can Improve a Business Credit Portfolio
Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short?
We know the feeling.
That’s why we sought out the best digital marketing accounts to follow and added them to our feed.
Whether you’re looking for actionable tips to enact in your classic campaigns, inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.
In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries.
Read on to learn more about the 11 individuals who topped our most-follow list (in no particular order 😉 ).
Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader.
What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency.
Why You Should Follow Neil: If you’re looking to sharpen your digital arsenal, Neil is a must-follow. His posts range from landing page hacks to the transformative power of color. Even though we may seem a little biased, his other 267k followers definitely aren’t.
Why Gary is Successful: Credited with turning his family’s brick-and-mortar liquor business into the first online booze provider, Gary has an entrepreneurial mindset and a unique understanding of the demands of the digital world.
What Gary is Known For: While Gary may have found his footing in booze, he is now a huge figure in the entrepreneurial space. He covers all sorts of topics, from NFTs to how to deal with failure.
Why You Should Follow Gary: With video content that delivers day after day, Gary sounds off on the latest trends, serving as a weathervane for the digital community, as well as informational videos about leadership and self-care.
Niche: Digital marketing with a side of entrepreneurship
Why Jay is Successful: As a seventh-generation entrepreneur, Jay knows a thing or two about starting businesses. Founder of five multi-million dollar companies, his latest venture is Convince and Convert, a highly sought-after digital marketing firm.
What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton.
Why You Should Follow Jay: Jay made our Instagram accounts to follow list for incredible podcasts featuring notable figures discussing digital marketing strategies their companies have utilized, as well as daily industry takeaways.
Niche: Business and mindset for female entrepreneurs
Why Lilach is Successful: More than business strategy, Lilach draws on the power of a positive mindset as a force to supercharge entrepreneurial success.
What Lilach is Known For: As a coach who believes in the power of positive thinking, Lilach is known for helping businesses go from zero to 60 through her unique strategies and exercises.
Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy.
Why Ann is Successful: Named one of seven people influencing modern marketing, Ann is a digital maverick, leading the pack with her company MarketingProfs.
What Ann is Known For: Known for her inventive tactics and compelling writing ability, Ann has worked on campaigns for household names like Adobe and the Mayo Clinic.
Why You Should Follow Ann: Follow Ann if you’re looking for tips and tricks to master writing on any platform or form.
Why Eric is Successful: An active gamer in his youth, Eric translated his on-screen skills in gaming into a highly successful digital marketing career.
What Eric is Known For: His book, Leveling Up, gives readers advice for living the life they’ve always dreamed of leading.
Why You Should Follow Eric: If you have a background in gaming, Eric should top your list of digital marketing Instagram accounts to follow. Most of his posts use video game imagery and share advice for succeeding in both life and marketing.
Why Rand is Successful: Rand speaks frankly and with humor, as shown in his book Lost and Founder: A Painfully Honest Guide to the Startup World. His communication style is one of the keys to his success.
What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). Today he heads up SparkToro, a market search and audience intelligence platform.
Why You Should Follow Rand: Self-proclaimed pasta-based life form, Rand’s account features pasta content, as well as findings from his marketing surveys and research.
Why Sorav is Successful: One of India’s top digital marketing experts, Sorav started his career at just 17 as an SEO executive. Committed to the art of teaching, Sorav makes complex content simple through his courses and instructionals.
What Sorav is Known For: Sorav leads echoVME, where he works with the best digital marketers in the country. His notable clients include CashKaro.com and XCode Life Sciences.
Why You Should Follow Sorav: Dedicated to teaching, Sorav’s Instagram feed is brimming with content that can help you get answers to your most challenging digital marketing questions. Follow him for everything from Canva updates to Instagram Reel strategies.
Why Larry is Successful: Founder and former CTO of WordStream, Larry has tenured experience in the digital realm. In addition, Larry has a deep understanding of PPC marketing, AdWords, and SEO, born from his continuous industry success.
What Larry is Known For: Best known for founding MobileMonkey, the chatbot messaging platform used by Facebook Messenger, Web Chat, and SMS.
Why You Should Follow Larry: Follow Larry for easily accessible graphics that share information on everything from Twitter design tips for more engagement to tools for AI-based copywriting.
Why Jasmine is Successful: Jasmine melded her passion for photography with a canny understanding of branding and brand marketing. After achieving personal success as a photographer, she set out to share her strategies with the world.
What Jasmine is Known For: Helping business owners turn their dreams into reality through strategic planning and savvy digital marketing.
Why You Should Follow Jasmine: Outside of the fact that her Instagram feed is gorgeous, Jasmine serves up content (a lot of it video) that shares tips and tricks for marketers navigating the digital sphere.
Why Mari is Successful: With a deep understanding of the inner workings of Facebook marketing, Mari can create immersive strategies for brands to help them increase reach and capitalize on their spending.
What Mari is Known For: Often referred to as the Queen of Facebook, Mari is considered one of the world’s true Facebook marketing experts. She has worked with notable clients and earned Forbes’ title of One of the Top Ten Social Media Power Influencers several years in a row.
Why You Should Follow Mari: If you’re looking to up your Facebook marketing game, look no further. Her account offers helpful tips and tricks for unpacking marketing trends, among a ton of other insightful topics.
Frequently Asked Questions About Marketing Instagram Accounts to Follow
What Are the Best Marketing Instagram Accounts to Follow?
A few of our favorite digital marketing figures include:
Jasmine Star @jasminestar
Sorav Jain @soravjain
Jay Baer @jaybaer
These are just three of a list of eleven who are must-follows.
What kinds of content do marketing influencers share?
Marketing influencers share all sorts of content. Among our diverse list of 11 marketing Instagram accounts to follow, you can find everything from videos on NFTs to tips for creating a mood board for your next photo shoot.
How can I find new marketing Instagram accounts to follow?
While we’ve compiled a list of 11 inspiring marketing figures, this list is only the tip of the iceberg. To find even more inspiration, explore who these individuals are following, as well as hashtags like #digitalmarketing, #SEO, #FacebookMarketing, and any other tags that are relevant to your goals.
Where can I find marketing inspiration?
Instagram is a perfect venue for finding marketing inspiration. Given the multi-photo format, reels, and stories, marketing figures are better equipped than ever before with tools to share their best practices with their followers.
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Instagram Accounts to Follow: Conclusion
Whether you’re looking for a feed that makes excellent use of aesthetics and color that happens to come with marketing tips or a more financially minded approach, these 11 accounts have something for every marketer.
As you explore the topics that are most aligned with your marketing goals, be sure not to limit yourself to the highlighted profiles.
To engage further with the marketing Instagram community, explore hashtags that are relevant to your interests. Then, as you become more familiar with the community, start using your #digitalmarketing hashtags to involve yourself even more in the conversation.
Who knows? Maybe you’ll land on our next Marketing Instagram Accounts to Follow list!
Who is your favorite marketing influencer on Instagram?
Are you looking for accounts receivable loans? Even though accounts receivable loans is based on receivables – more on that later – it still pays to look at fundability. Plus we are covering similar alternatives today.
This way in case it turns out that accounts receivable loans is off the table for you and your business, you would still be covered.
Fundability
Fundability is the ability of a business to get funding. It essentially covers all the points a lender or credit provider will be looking at when they’re trying to figure out if you’ll pay back a loan or credit extended to you. These include factors you probably haven’t thought about or might think aren’t so important. But they are!
Your Business name
Does your business include the name of a high risk industry? Did you know it could be preventing you from getting funding? It doesn’t have to be this way. You don’t have to include the name of your industry in your business name. There’s nothing deceptive or illegal or otherwise wrong about calling a business Chico’s rather than Chico’s Bail Bonds.
Note: if you change your business name, be sure to change it everywhere. This means you change it in these places, among others: incorporation documents, licenses, and your records with the business CRAs (D&B, Experian, and Equifax)
It’s best to copy/paste this information. Do not chance making an error by typing it by hand. This is because differences will be interpreted as fraud by lenders and credit providers. Keep records of where your business name is, so, you can be sure you’ve caught everything.
NAICS code
You choose your business’s NAICS code. NAICS industry codes define businesses based on the activities they primarily do. The NAICS puts out a list of high-risk and high-cash industries. Higher risk industries include casinos, pawn shops, and liquor stores. If more than one code would apply, there is nothing deceptive, illegal, or wrong with using a less risky one.
The IRS, lenders, banks, insurance companies, and business CRAs use NAICS codes. They are trying to determine if your business is in a high-risk industry classification. So, you could get a denial for a loan or a business credit card based on your business classification. Some codes can trigger automatic turn-downs, higher premiums, and reduced credit limits for your business. See naics.com/search.
To get financing or credit for your business you must have a business entity. A corporation or LLC gives you more credibility in many cases. It also helps you reduce your liability. And it separates you from your business. It makes the business a separate legal entity. Make sure your entity is set up in the same state as your business address.
Your EIN
Your business must have a Federal Tax ID number (EIN). Just like you have a Social Security Number, your business has an EIN. Your Tax ID number is used to open a bank account and to build a business credit profile. Take the time to verify all agencies, banks, and trade credit vendors have your business listed with the same Tax ID number.
Your Business Address
Your business address has to be a real brick and mortar building. It must be a deliverable physical address. For a retail establishment like a toy store, this should not be a residential address or a PO Box. Don’t use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.
Your Business Phone Number
A cell or residence phone number as your main business line could get you flagged as un-established – but VOIP is okay. It’s better to not give a personal cell phone or residential phone as the business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check your record to see if you’re listed and make sure your information is accurate. No record? Then use ListYourself.net to get a listing. Business phone number should be toll-free (800 exchange or comparable).
Your Business Licensing
Make sure you have the proper licensing for your corporation. And make sure the address on your licenses is the same as all other documents. Contact State, County, and City Government offices, and see if there are any necessary licenses and permits to operate your type of business. Being licensed also builds credibility in your business, which can help you get more customers.
Your Business Website and Email
You need a company email address for your business. Email must be on the same domain as your website. This usually comes with a website domain provider such as GoDaddy or Host Gator. It is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.
You can use outstanding account receivables as collateral for financing. Receivables should be with the government or another business. If you also have purchase orders, you can get financing to have those filled. You won’t need to use your cash flow to do so. Get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement. Receivables should be with the government or another business.
Accounts Receivable Loans: Terms and Qualifying
Use your outstanding account receivables for financing. Get as much as 80% of receivables advanced ongoing in less than 24 hours. Remainder of the accounts receivable are released once the invoice is paid in full. Factor rates as low as 1.33%. you can get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement.
Consider Cash Flow Financing as Well
This is a company loan backed by a company’s expected cash flows. A company’s cash flow is the amount of cash that flows in and out of a business, in a specific period. Cash flow financing (or a cash flow loan) uses generated cash flow as a means to pay back the loan.
Cash Flow Financing: Terms and Qualifying
Often you will need to have a few years in business. You may need to meet a certain minimum credit score requirement. You will need to prove historical cash flow, and present your accounts receivables and accounts payables, so the lender can determine how much to loan to your business.
For an Alternative to Accounts Receivable Loans, Try Our Credit Line Hybrid
A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.
Credit Line Hybrid: Terms and Qualifying
You need a good credit score or a guarantor with good credit to get an approval (a FICO score of at least 680). You will not need to present any financials. And you can often get a loan of five times the amount of current highest revolving credit limit account. This is up to $150,000.
For a Similar Kind of Funding, Try Purchase Order Financing
This is advanced to a business with a large purchase order or contract but cannot fulfill it. Lender then loans the funds necessary to complete the order and charges a percentage for the service. Then the company can fulfill its order or contract. The difference between purchase order and accounts receivable loans is:
Purchase order financing involves a company lending you money to fulfill purchase orders
Accounts receivable loans involves a company lending you money based on buying your outstanding invoices
Purchase Order Financing: Terms and Qualifying
Terms are for Credit Suite purchase order financing. For approval, lenders will typically review your outstanding purchase orders that need to be filled. If the purchase orders are valid and the suppliers you are dealing with are credible, you can get approval regardless of personal credit history. Rates typically range from 1-4%. In some instances, you can get 95% of your purchase order financed.
Advances against anticipated inventory and accounts receivables, or in some cases associated increased labor costs. The idea behind it is to help seasonal businesses. It can be revolving or non-revolving.
SBA Seasonal Line: Terms and Qualifying
Get loans to $5 million. Qualification requirements are the same as with other SBA programs. The maximum maturity on this CAPLine loan is 10 years. Holders of at least 20% ownership in the applicant business must guarantee the loan.
So How Do You Choose?
This is an enormous buffet of business funding choices! But how do you select the one(s) that’s best for your particular situation? This is where our Advisory Team comes in extremely handy. Or help yourself with our Business Credit Builder. It’s your choice. But it all starts with business credit.
Accounts Receivable Loans: Takeaways
There are all sorts of amazing ways to get business funding. Accounts receivable loans and similar funding types are just the tip of the iceberg. You can find the best financing which fits your circumstances, including your strengths in areas like:
Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare.
That’s why if you have many accounts on the same platform, it’s best to merge them.
Thankfully, platforms like Facebook make this easy as long as you’re the admin of both accounts you want to merge and the two accounts have similar audience demographics.
Can you merge Instagram accounts, though?
The simple answer is no, not at the present moment.
However, there are ways in which you can merge Instagram accounts. We’ll be looking at them in a moment.
Why Should You Merge Your Instagram Accounts?
Before we get into how you can merge your Instagram accounts, you need to determine why you want to merge your accounts.
What do you want to accomplish by merging your accounts?
Are you merging business and personal accounts?
Do you have multiple business pages and are struggling to maintain them?
Instagram marketing is a powerful tool for achieving your business goals. If you’re running two or more Instagram accounts, it’s a good idea to merge them. Here’s why.
Consolidate Your Content
One primary reason many businesses choose to merge Instagram accounts is to consolidate their content.
For example, if you have multiple accounts for different locations, you may want to consolidate your content to make it easier to manage your account.
Provide a Better User Experience for Your Followers
Another good reason for merging your Instagram accounts is it helps you give your followers a positive user experience (UX).
This is because they won’t have to hop from one account to another to get the most out of your content. A better UX will also help you build a stronger following.
Create a Stronger Brand
Bringing all your assets under one roof, whether merging a business and personal account or two (or more) business accounts, is a great way to create a stronger brand.
Humanize Your Brand
It’s easier for people to follow a personality than a brand.
Merging your personal and business Instagram accounts humanizes your brand and empowers you to connect better with your audience.
Adds Variety
Another excellent reason to merge your Instagram accounts is that it helps you add variety to your account. It helps add diversity in terms of content, audience, and even monetization methods.
Merging Instagram accounts is a great way to keep your followers engaged, too. That’s because it allows you to post different kinds of content, thereby spicing up your feed. Apart from that, it also helps you streamline your marketing efforts, resulting in your generating more leads and revenue.
Now, how do you merge Instagram accounts?
How to Manage Two Instagram Accounts When a Business Consolidation Occurs
Business consolidation occurs when two organizations merge into a single business operation.
When this happens, you will have to handle the Instagram accounts of both businesses. To make sure the process goes as smoothly as possible, keep your followers posted on the changes.
People don’t like change—especially when it happens fast.
That’s why you must always keep them in the loop concerning your consolidation. From both Instagram accounts, create posts explaining to your audience what the consolidation means and how it will benefit them. Make sure to tag the other account when you post.
Once your followers are notified, you can continue with the merge.
Merging Your Instagram Accounts
It’s advisable to merge Instagram accounts when a business consolidation occurs. Remember, Instagram doesn’t allow the merging of two or more accounts. However, there are ways to circumvent this. Here are a couple of ways to go about it:
Create a New Account
One way to merge your two accounts is to create a new account and manually transfer the content from the other accounts to the new account. You can make this process easier by using a third-party tool to repost your content.
This lengthy and tedious process also has the downside of losing all the likes and comments on your posts. However, it’s one of the best ways to ensure that all your content from your other accounts is in one place.
When creating an account to merge your other Instagram accounts, it’s advisable to set the live accounts to private. Doing so helps avoid any new engagement while you’re moving your content.
Move Your Followers
There’s no way to move your followers to your new account automatically. The only way then is to create a post notifying your followers of your new account and asking them to follow.
Make it easy for them to do so by tagging your new account in your posts. You can also edit your bios to redirect your followers to your new account.
Delete Defunct Accounts
Once all content has been moved to the account, and you’re sure most followers have come on board, you should delete the old accounts.
While this may sound counterintuitive, it’s necessary to prevent people from following and engaging with the defunct accounts. These are precious interactions that would better serve you on your new account.
Creating a new Instagram account for two businesses that have consolidated is the best viable option for merging your Instagram accounts. It may take a lot of work to move your followers and establish a strong brand presence, but the hard work will pay off in the long run.
How to Manage Your Instagram Accounts When a Business Acquisition Occurs
Taking over another business means taking over all their assets—including their social media accounts.
When an acquisition takes place, how do you manage the Instagram accounts of both brands?
The first thing to determine is whether the acquisition brings all business operations under one umbrella or whether the acquired company will maintain its brand image.
If the latter is the case, you’ll have to run the two social media accounts independently.
However, if the company you’ve bought will assume your brand, you must merge Instagram accounts. The easiest way to do this is move the followers from the business you’ve acquired to your main Instagram account.
To do that, alert your followers of the change and encourage them to follow your main Instagram. You will have to post several times and give your followers time to make the move.
How to Manage Your Instagram Accounts When You Change Your Business Name
If you’ve changed your business name, it goes without saying you’ll also have to change your social media profiles.
Thankfully, Instagram makes it very easy to do this. However, despite it being easy to change your business name on Instagram, there are a couple of considerations you must make:
Instagram Name or Username—Which One Are You Changing?
You can either change your Instagram name or your username.
Instagram name: This is the name displayed on your profile and under your posts.
Username: Your username defines your account and is the one preceded by “@.” It also determines your URL.
You can easily change your Instagram name without any impact on the backend of your account. However, changing your username has a huge impact on what happens on your backend. That brings us to the next point.
Your URL Will Change and Engagement May Drop
Your username is part of your Instagram URL. Changing it means altering your URL.
Once that happens, it may take a few weeks for search engines to index your new URL. As a result, the traffic and engagement you get from other places you’ve linked your Instagram account to will be affected. This includes other posts your account has been tagged in.
3 Quick Tips to Manage Your Instagram Account Name Change
Most people complain of losing followers and engagement when they change their business name. Here are a few tips to help you make the transitions smoothly.
1. Alert Your Followers of the Name Change
Before you change your business name, make sure to let your followers know that you’re rebranding. Doing so will let your followers know you’re still active, even if at times, they may not find your account when they search for it.
2. Change Your Handle On All Other Platforms
Changing your business name affects all your other social media platforms. So make sure to change your handle on all of them.
3. Edit Links to Your Account
Remember, your username affects your URL. Once you change it, your old URL becomes useless.
That’s why you must visit all blogs and other platforms you’ve posted your URL on and edit them with the new URL. Sure, this may be a lot of work, but it must be done if you’re to reduce the negative impact of the name change.
Changing your business name on Instagram can have some negative ramifications. Make sure you only do it when it’s absolutely necessary.
How to Manage Your Instagram Accounts if Your Business Has Multiple Accounts for Different Departments
If your business has multiple Instagram accounts for each department, juggling them can be quite a daunting task. In many cases, the hard work will be worth it as having multiple accounts will help you:
Customize your messaging for each of your target audiences.
Cater to the preferences of audiences in different geographic locations.
One of the easiest ways to manage multiple accounts is by switching between accounts. To do this, you must add the other accounts you want to manage on your Instagram app. On mobile, you can do this by:
Going to settings.
Under the “Login” section, click on “Add Account.”
Enter the login details of the account you want to add and log in.
You can then easily switch between accounts by clicking on the profile icon.
Another way to manage multiple accounts is by setting up Multi-Account Log In. To do this:
Go to settings.
Select “Multi-Account Log In.”
Choose the account you want to use to access the other accounts.
Anyone with access to the account you have chosen to use as the administrator account will have access to all other accounts.
Once you’ve set up your accounts this way, it becomes easier to manage multiple accounts without having to log in and out.
How do you manage multiple Instagram accounts on a desktop?
To manage multiple Instagram accounts on desktop, you’ll have to use Facebook’s free dashboard dubbed Creator Studio.
Connecting your Instagram accounts to Creator Studio is super easy:
Switch to a business profile.
Click on the Instagram icon in Creator Studio.
Sign in to Instagram from Creator Studio.
With Creator Studio, you can post and schedule content to multiple accounts. You also get access to Instagram Insights, the native Instagram analytics tool.
Leverage a Social Media Management Tool
Managing multiple Instagram accounts from the platform itself can be laborious and time-consuming. An easier way to do it is to use a third-party tool that allows you to manage all your accounts from a single dashboard. Examples of such tools include:
Hootsuite
CoSchedule
Sprout Social
Buffer
Using a social media management tool will give you a bird’s-eye view of what’s happening across all your accounts from a single dashboard. It also has the advantage of assigning tasks to teammates, making collaboration much easier.
Managing multiple Instagram accounts for different departments may seem like a daunting task. However, with Instagram’s account switching function or the use of a third-party tool, it becomes easy.
That’s also why you must tread carefully when merging Instagram accounts. Executed well, the worst that could happen is losing a few followers. However, if you don’t do it well, you may end up having to start building your brand on Instagram from scratch.
What’s your experience with merging Instagram accounts?
Are you looking for accounts receivable funding? Even though accounts receivable funding is based on receivables – more on that later – it still pays to look at fundability. Plus we are covering similar alternatives today.
This way in case it turns out that accounts receivable funding is off the table for you and your business, you would still be covered.
Fundability
Fundability is the ability of a business to get funding. It essentially covers all the points a lender or credit provider will be looking at when they’re trying to figure out if you’ll pay back a loan or credit extended to you. These include factors you probably haven’t thought about or might think aren’t so important. But they are!
Your Business name
Does your business include the name of a high risk industry? Did you know it could be preventing you from getting funding? It doesn’t have to be this way. You don’t have to include the name of your industry in your business name. There’s nothing deceptive or illegal or otherwise wrong about calling a business Chico’s rather than Chico’s Bail Bonds.
Note: if you change your business name, be sure to change it everywhere. This means you change it in these places, among others: incorporation documents, licenses, and your records with the business CRAs (D&B, Experian, and Equifax)
It’s best to copy/paste this information. Do not chance making an error by typing it by hand. This is because differences will be interpreted as fraud by lenders and credit providers. Keep records of where your business name is, so, you can be sure you’ve caught everything.
NAICS code
You choose your business’s NAICS code. NAICS industry codes define businesses based on the activities in which they are primarily engaged. The NAICS puts out a list of high-risk and high-cash industries. Higher risk industries include casinos, pawn shops, and liquor stores. If more than one code would apply, there is nothing deceptive, illegal, or wrong with using a less risky one.
The IRS, lenders, banks, insurance companies, and business CRAs use NAICS codes. They are trying to determine if your business is in a high-risk industry classification. So, you could get a denial for a loan or a business credit card based on your business classification. Some codes can trigger automatic turn-downs, higher premiums, and reduced credit limits for your business. See naics.com/search.
To get financing or credit for your business you must have a business entity. A corporation or LLC gives you more credibility in many cases. It also helps you reduce your liability. And it separates you from your business. It makes the business a separate legal entity. Make sure your entity is set up in the same state as your business address.
Your EIN
Your business must have a Federal Tax ID number (EIN). Just like you have a Social Security Number, your business has an EIN. Your Tax ID number is used to open a bank account and to build a business credit profile. Take the time to verify all agencies, banks, and trade credit vendors have your business listed with the same Tax ID number.
Your Business Address
Your business address has to be a real brick and mortar building. It must be a deliverable physical address. This should not be a home address or a PO Box. Don’t use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.
Your Business Phone Number
A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay. Do not give a personal cell phone or residential phone as the business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check your record to see if you’re listed and make sure your information is accurate. No record? Then use ListYourself.net to get a listing. Business phone number should be toll-free (800 exchange or comparable).
Your Business Licensing
Make sure you have the proper licensing for your corporation. And make sure the address on your licenses is the same as all other documents. Contact State, County, and City Government offices, and see if there are any required licenses and permits to operate your type of business. Being licensed also builds credibility in your business, which can help you get more customers.
Your Business Website and Email
You need a company email address for your business. Email must be on the same domain as your website. This usually comes with a website domain provider such as GoDaddy or Host Gator. It is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.
You can use outstanding account receivables as collateral for financing. Receivables should be with the government or another business. If you also have purchase orders, you can get financing to have those filled. You won’t need to use your cash flow to do so. Get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement. Receivables should be with the government or another business.
Accounts Receivable Funding: Terms and Qualifying
Use your outstanding account receivables for financing. Get as much as 80% of receivables advanced ongoing in less than 24 hours. Remainder of the accounts receivable are released once the invoice is paid in full. Factor rates as low as 1.33%. you can get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement.
For an Alternative to Accounts Receivable Funding, Try Our Credit Line Hybrid
A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.
Credit Line Hybrid: Terms and Qualifying
You need a good credit score or a guarantor with good credit to get an approval (a FICO score of at least 680). No financials required. You can often get a loan of five times the amount of current highest revolving credit limit account. This is up to $150,000.
For a Similar Kind of Funding, Try Purchase Order Financing
This is advanced to a business with a large purchase order or contract but cannot fulfill it. Lender then loans the funds necessary to complete the order and charges a percentage for the service. Then the company can fulfill its order or contract. The difference between purchase order and accounts receivable funding is:
Purchase order financing involves a company lending you money to fulfill purchase orders
Accounts receivable funding involves a company buying your outstanding invoices
Purchase Order Financing: Terms and Qualifying
Terms are for Credit Suite purchase order financing. For approval, lenders will typically review your outstanding purchase orders that need to be filled. If the purchase orders are valid and the suppliers you are dealing with are credible, you can be approved regardless of personal credit history. Rates typically range from 1-4%. In some instances, you can get 95% of your purchase order financed.
A loan made to a company is backed by a company’s expected cash flows. A company’s cash flow is the amount of cash that flows in and out of a business, in a specific period. Cash flow financing (or a cash flow loan) uses generated cash flow as a means to pay back the loan.
Cash Flow Financing: Terms and Qualifying
Often you will need to have a few years in business. You may need to meet a certain minimum credit score requirement. You will need to prove historical cash flow, and present your accounts receivables and accounts payables, so the lender can determine how much to loan to your business.
SBA Seasonal Line
Advances against anticipated inventory and accounts receivables, or in some cases associated increased labor costs. It is meant to help seasonal businesses. It can be revolving or non-revolving.
SBA Seasonal Line: Terms and Qualifying
Get loans to $5 million. Qualification requirements are the same as with other SBA programs. The maximum maturity on this CAPLine loan is 10 years. Holders of at least 20% ownership in the applicant business must guarantee the loan.
So How Do You Choose?
This is an enormous buffet of business funding choices! But how do you select the one(s) that’s best for your particular situation? This is where our Advisory Team comes in extremely handy. Or help yourself with our Business Credit Builder. It’s your choice. But it all starts with business credit.
Accounts Receivable Funding: Takeaways
There are all sorts of amazing ways to get business funding. Accounts receivable funding and similar funding types are just the tip of the iceberg. You can find the best financing which fits your circumstances, including your strengths in areas like:
Are you looking for accounts receivable financing? Even though accounts receivable financing is based on receivables – more on that later – it still pays to look at fundability. Plus we are covering similar alternatives today.
This way in case it turns out that accounts receivable financing is off the table for you and your business, you would still be covered.
Fundability
Fundability is the ability of a business to get funding. It essentially covers all the points a lender or credit provider will be looking at when they’re trying to figure out if you’ll pay back a loan or credit extended to you. These include factors you probably haven’t thought about or might think aren’t so important. But they are!
Your Business name
Does your business include the name of a high risk industry? Did you know it could be preventing you from getting funding? It doesn’t have to be this way. You don’t have to include the name of your industry in your business name. There’s nothing deceptive or illegal or otherwise wrong about calling a business Chico’s rather than Chico’s Bail Bonds.
Note: if you change your business name, be sure to change it everywhere. This means you change it in these places, among others: incorporation documents, licenses, and your records with the business CRAs (D&B, Experian, and Equifax)
It’s best to copy/paste this information. Do not chance making an error by typing it by hand. This is because differences will be interpreted as fraud by lenders and credit providers. Keep records of where your business name is, so, you can be sure you’ve caught everything.
NAICS code
You choose your business’s NAICS code. NAICS industry codes define businesses based on the activities in which they are primarily engaged. The NAICS puts out a list of high-risk and high-cash industries. Higher risk industries include casinos, pawn shops, and liquor stores. If more than one code would apply, there is nothing deceptive, illegal, or wrong with using a less risky one.
The IRS, lenders, banks, insurance companies, and business CRAs use NAICS codes. They are trying to determine if your business is in a high-risk industry classification. So, you could get a denial for a loan or a business credit card based on your business classification. Some codes can trigger automatic turn-downs, higher premiums, and reduced credit limits for your business. See naics.com/search.
To get financing or credit for your business you must have a business entity. A corporation or LLC gives you more credibility in many cases. It also helps you reduce your liability. And it separates you from your business. It makes the business a separate legal entity. Make sure your entity is set up in the same state as your business address.
Your EIN
Your business must have a Federal Tax ID number (EIN). Just like you have a Social Security Number, your business has an EIN. Your Tax ID number is used to open a bank account and to build a business credit profile. Take the time to verify all agencies, banks, and trade credit vendors have your business listed with the same Tax ID number.
Your Business Address
Your business address has to be a real brick and mortar building. It must be a deliverable physical address. This should not be a home address or a PO Box. Don’t use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.
Your Business Phone Number
A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay. Do not give a personal cell phone or residential phone as the business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check your record to see if you’re listed and make sure your information is accurate. No record? Then use ListYourself.net to get a listing. Business phone number should be toll-free (800 exchange or comparable).
Your Business Licensing
Make sure you have the proper licensing for your corporation. And make sure the address on your licenses is the same as all other documents. Contact State, County, and City Government offices, and see if there are any required licenses and permits to operate your type of business. Being licensed also builds credibility in your business, which can help you get more customers.
Your Business Website and Email
You need a company email address for your business. Email must be on the same domain as your website. This usually comes with a website domain provider such as GoDaddy or Host Gator. It is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.
You can use outstanding account receivables as collateral for financing. Receivables should be with the government or another business. If you also have purchase orders, you can get financing to have those filled. You won’t need to use your cash flow to do so. Get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement. Receivables should be with the government or another business.
Accounts Receivable Financing: Terms and Qualifying
Use your outstanding account receivables for financing. Get as much as 80% of receivables advanced ongoing in less than 24 hours. Remainder of the accounts receivable are released once the invoice is paid in full. Factor rates as low as 1.33%. you can get an accounts receivable credit line with rates of less than 1% with no consumer credit requirement.
For a Similar Kind of Funding, Try Purchase Order Financing
This is advanced to a business with a large purchase order or contract but cannot fulfill it. Lender then loans the funds necessary to complete the order and charges a percentage for the service. Then the company can fulfill its order or contract. The difference between purchase order and accounts receivable financing is:
Purchase order financing involves a company lending you money to fulfill purchase orders
Accounts receivable financing involves a company buying your outstanding invoices
Purchase Order Financing: Terms and Qualifying
Terms are for Credit Suite purchase order financing. For approval, lenders will typically review your outstanding purchase orders that need to be filled. If the purchase orders are valid and the suppliers you are dealing with are credible, you can get approval regardless of personal credit history. Rates typically range from 1-4%. In some instances, you can get 95% of your purchase order financed.
A loan made to a company is backed by a company’s expected cash flows. A company’s cash flow is the amount of cash that flows in and out of a business, in a specific period. Cash flow financing (or a cash flow loan) uses generated cash flow as a means to pay back the loan.
Cash Flow Financing: Terms and Qualifying
Often you will need to have a few years in business. You may need to meet a certain minimum credit score requirement. You will need to prove historical cash flow, and present your accounts receivables and accounts payables, so the lender can determine how much to loan to your business.
SBA Seasonal Line
Advances against anticipated inventory and accounts receivables, or in some cases associated increased labor costs. It is meant to help seasonal businesses. It can be revolving or non-revolving.
SBA Seasonal Line: Terms and Qualifying
Get loans to $5 million. Qualification requirements are the same as with other SBA programs. The maximum maturity on this CAPLine loan is 10 years. Holders of at least 20% ownership in the applicant business must guarantee the loan.
For an Alternative to Accounts Receivable Financing, Try Our Credit Line Hybrid
A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.
Credit Line Hybrid: Terms and Qualifying
You need a good credit score or a guarantor with good credit to get an approval (a FICO score of at least 680). No financials required. You can often get a loan of five times the amount of current highest revolving credit limit account. This is up to $150,000.
So How Do You Choose?
This is an enormous buffet of business funding choices! But how do you select the one(s) that’s best for your particular situation? This is where our Advisory Team comes in extremely handy. Or help yourself with our Business Credit Builder. It’s your choice. But it all starts with business credit.
Accounts Receivable Financing: Takeaways
There are all sorts of amazing ways to get business funding. Accounts receivable financing and similar funding types are just the tip of the iceberg. You can find the best financing which fits your circumstances, including your strengths in areas like:
If your business has complex advertising needs, there’s a good chance Google Ads Manager can help.
Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize return on ad spend.
Setting up a Google Ads Manager account is simple and can quickly change the way you run your paid ads. Ready to give it a try? Here’s how to get started.
What Are Google Ads Manager Accounts?
Google Ads Manager accounts are dashboards that allow you to manage multiple Google Ad accounts all in one place.
Rather than logging in to lots of different ad accounts with separate usernames and passwords, Google Ads Manager puts everything in one place, making it more convenient to manage your ads.
Originally called My Client Center, Google Ads Manager provides many benefits to organizations with complex marketing needs. You can:
Manage all your ads in one place
Access campaigns across different accounts
Control who has access to different accounts
Quickly monitor and compare performance across separate accounts
Consolidate billing to better understand your costs
If your business needs to access many different Google Ad accounts, then a Manager account might save you a ton of time and allow you to work far more efficiently.
Why You Should Use Google Ads Manager Accounts
If your business requires access to multiple Google Ad accounts, then a Google Ads Manager account can significantly boost your efficiency. Here’s a few benefits of using this tool:
Save Time
Logging in and out of accounts takes time and it also means you don’t get a complete picture of the data. The more information you have at your disposal, the easier it is to optimize your ads, and with a Google Ads Manager account, you bring all of this data together in one central place.
Improve ROI
Running paid ads is all about return on investment. If you’re not getting the right return, then there are other digital marketing strategies you could be focusing on. According to WebFX, the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Google Ads Manager can ensure you’re making the most of your ad dollars.
Who Should Use Google Ads Manager Accounts?
Google Ads Manager accounts are ideal for businesses that run multiple ad accounts. The most obvious example is advertising agencies, but this also applies to businesses of all sizes that do a lot of PPC.
Ads Manager Accounts are particularly useful for marketing agencies because you can seamlessly integrate with client’s accounts.
For example, my agency works with clients from all over the world, so it’s just not feasible to log in to each client’s account with a separate username and password. Instead, through Google Ads Manager Accounts, we can manage up to 85,000 accounts (depending on ad spend) all in one place.
This makes life easier, but it also makes the data much more powerful. If you have all the insights from 100 clients in the same industry all together in one place, it’s much easier to identify where campaigns are going well or where there’s room for improvement.
Plus, this type of account enables clients to share access to their Ad accounts securely. The client doesn’t have to share their passwords or bank details, and they’re still able to make changes to the account or unlink from the manager account if they wish.
While marketing agencies are most likely to be running paid ads on a scale where they benefit from Google Ads Manager Accounts, there are also plenty of other companies that run multiple ad accounts.
Large companies with multiple departments may have separate marketing teams running their own Google Ad Accounts. Although it’s important to make your marketing specific and targeted, which the multiple ad accounts allow for, you also need to have a clear view of the big picture.
Bringing your accounts together under Google Ads Manager allows you to combine the individuality of segmented marketing with the benefits of greater oversight and analysis.
How Many Ad Campaigns Can Be Used in Google Ads Manager Accounts?
The more Google Ad accounts you need to manage, the more Google Ads Manager becomes beneficial. While you can have up to 20 Ad accounts on one email, Google Ads Manager makes them much easier to manage, and beyond 20 accounts is almost a necessity.
No matter what type of campaigns you’re running, you need to have oversight, so Google Ads Manager can be beneficial.
Here are some campaigns where Google Ads Manager can make a difference:
Google Ad Campaigns With Multiple Collaborators
Large paid advertising campaigns often have multiple collaborators, including managers, paid ad experts, and team leads. All of these people need access to the account, but you don’t want to share passwords and grant unlimited access.
If you’ve got hundreds of campaigns, you want people to have easy access to the parts they need without having to share sensitive non-essential details.
While a regular Google Ads account allows you to do this, it’s very time-consuming to update permissions on multiple accounts constantly. Instead, Google Ad Manager will enable you to share access securely from a central point.
When you manage multiple ad campaigns and have multiple stakeholders, Google Ads Manager is a great way to smooth out the process.
Google Ad Campaigns Targeting People at Different Points in the Sales Funnel
One of the main benefits of paid ads is the ability to target very specific groups of people. When you run an ad on Google, you’re not just putting it out there and hoping the right people find it; you set specific parameters that ensure your message reaches the right people.
For example, you might segment your audience based on where they are in the sales funnel. When you do this, though, you’ve got to be highly organized to optimize each stage of the funnel.
When data is spread out across lots of different accounts, it’s almost impossible to keep track of performance across segments. You need to quickly access all your campaign data and make changes based on specific insights. To do this, you need everything to be in one place.
This offers a huge opportunity to stand out as 76% of marketers aren’t using behavioral data to target customers with relevant ads.
Google Ad Campaigns Where Analytics Overlap
The key to optimization is in the analytics, and when you have the data from hundreds of campaigns all in one place, you’re much more likely to get those crucial insights you need.
Most of your ad campaigns will have some similarities. Maybe they target the same audience, they’re in the same niche, or they target the same point in the sales funnel.
While every campaign should be unique, there’s also a lot you can learn from comparing similar campaigns.
When you have all your analytics in one place, you can use them to spot trends you otherwise wouldn’t be able to see.
For example, you might have 20 different campaigns all targeting people at the decision stage of the sales funnel, and one is performing particularly well. Even if your campaigns are in completely different industries, you can use the data to isolate why that one campaign is doing so well and find ways to implement it in other markets.
The more data you have, the more useful it becomes, and Google Ads Manager allows you to bring all your analytics together in one place.
Google Retargeting Ad Campaigns
Retargeting is an incredibly useful tool for marketers, and Google Ads Manager makes retargeting even more powerful.
When people click on your ads and visit your website, they’re added to your remarketing audience through browser cookies, allowing you to target them with very precise ads. People who have already visited your site are more likely to become customers, which might be a great way of boosting your ROAS (return on ad spend).
Google Ads Manager helps you better use retargeting data by allowing you to piggyback off all the hard work you’ve done on other campaigns. For example, if one specific type of audience or ad works well in one vertical, you can test it in others.
How to Set Up and Use Google Ads Manager Accounts
Setting up a Google Ads Manager account and linking all your ad accounts is simple, and it might make your life a lot easier.
answer a couple of quick questions about the number of page views your website gets and whether or not you have an AdSense account
If your website has more than one million page views per month, you’ll be directed to get in touch.
Fill out the contact form with information about your business.
A Google representative will contact you and help you with your setup.
If your website has less than one million page views per month:
Create a new AdSense account or sign in to your existing one
Name your account
Select what you’re using your account for
Choose a timezone
Select the currency you want to use for your campaigns
Accept the terms and conditions
Click on save, and you’re ready to go
Once your Google Ads Manager account is ready, you can start to link your ad accounts or those of your clients:
Click link existing account (next to create an account).
Enter the client account’s Google Ads ID (this is the ten-digit number in the top-right corner).
The client account will receive a request to link to the Ads Manager in its account.
The client account needs to accept the request.
The client account chooses the level of access it grants: administrative, edit, or view.
Once the client accepts the request and grants you administrative access, you can manage that Google Ad account.
It only takes a few minutes to set up a Google Ads Manager account and link as many Google Ad accounts as you wish, but it can save you a whole lot of time when it comes to managing your paid ads.
Conclusion
If you have complex PPC campaigns spread out over several Google Ads accounts, then Google Ads Manager could make a huge difference to your operations.
To maximize your return, all your campaigns should work in unison, allowing you to target particular groups and make use of all the data available to you. This is very difficult to do if you’re running campaigns through different accounts.
When you create a Google Ads Manager, you bring all your pay-per-click advertising together in one place, improving efficiency. Rather than logging into multiple different accounts and trying to piece together lots of different analytics, set up your Ads Manager account and get more out of your PPC.
Are you set up with Google Ads Manager yet?
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