How to Advertise Your Products on Target.com

If you woke up with a $250K ad budget tomorrow, how would you spend it?

Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products. 

However, at a certain point, your e-commerce business will need to scale up. Part of running a successful business is keeping an eye on your next steps. With that said, e-commerce sellers looking to grow need to understand what a $250K ad budget gets you and how to make the most of it.

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. 

What Is Target Roundel?

Target defines Target Roundel as its internal retail media network. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

Target advertising - Roundel home screen

Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. At first glance, that might not sound particularly exciting. After all, plenty of advertising platforms help promote products to potential customers. What’s so special about retail sites?

To answer that question, it’s important to understand that retail media networks like Target Roundel offer e-commerce sellers an increased digital presence and unique advertising tactics that go far beyond your typical banner ad

Why You Should Use Target Advertising/Roundel

As an e-commerce seller, the more control you have over your advertising, the easier it becomes to pinpoint specific buyers and niches. This is part of what makes a retail media network like Target Roundel so appealing. 

By using Target advertising, you’re doing more than just leveraging the reputation of a trusted retail space. You’re maximizing the visibility of your e-commerce products to specific shoppers. Target Roundel is particularly appealing to e-commerce sellers looking for a variety of well-integrated retail media targeting options. 

Major brands like Coca-Cola and Disney are already using this retail media network as part of their audience targeting strategies, and it’s easy to see why. 

To enhance a marketing strategy, audience targeting has become a must-have tool in every marketer’s arsenal. Without some form of audience targeting, marketers can’t control and test every element of their strategy. 

What Makes Roundel’s Target Advertising Different From Other Platforms?

Now that we understand what retail media networks are and what makes them so appealing to e-commerce sellers, it’s time to move on to Target itself and determine what makes its retail media network valuable. Target Roundel focuses on several key areas to maximize value to e-commerce sellers. 

Target’s first-party data combines the transactional and behavioral data of over 30 million weekly in-store and online purchases. Target advertising creates audiences by reviewing unique guest profiles and measuring buyer metrics within a unified database.

The concept of closed-loop measurement revolves around connecting ad usage to actual conversions. Target Roundel built its media solutions with transparency in mind, monitoring these measurements to determine a seller’s highest performing ad, network, and channel.

E-commerce sellers need tools that help them calculate how effective the previous month’s marketing campaign was. Quickly being able to calculate return on ad spend (ROAS) makes justifying a budget based on measurable results significantly easier.

This concept of end-to-end campaign transparency extends beyond marketing metrics. By only placing your brand in positive, relevant environments, Target advertising can ensure your content is never associated with negative, inappropriate content.

In fact, Target Roundel is so committed to this idea that it only promotes seller ads in places where Target would run its own advertising!

How to Use Target Advertising Ad Types

Target offers various placement and targeting options, but there are five major ad types that e-commerce sellers should be familiar with: Target’s proprietary Programmatic ads, Target product ads, search ads, social ads, and display ads.

By incorporating display, audio, and video channels, Target Roundel can easily and consistently connect e-commerce products with the appropriate audience. 

Target Advertising Ad Type 1: Programmatic by Roundel

An ad type that’s exclusive to Target advertising, programmatic media takes Target’s first-party data and turns it into an actionable marketing strategy.

To fully understand this ad type, we have to understand how publishers and media buyers interact. Basically, publishers make certain media inventory available via ad exchanges. Media buyers use tools called demand-side platforms (DSPs) to purchase media. 

Target advertising - programmatic ads

Target’s programmatic advertising allows for an automated approach to buying, selling, and fulfilling digital ads. This advertising tool lets media buyers use their existing DSPs to gain access to Target’s customized audience segments. In other words, e-commerce sellers can easily target “men’s apparel purchasers.”

Of course, this programmatic tool does more than just offer access to customized audience segments. Target Roundel also helps sellers reach engaged shoppers at any point on their buyer’s journey. 

Sellers can offer a cheaper alternative as shoppers begin their buyer’s journey or present a superior choice as shoppers approach the end of their journey. 

With clear metrics, contextual relevance, and plenty of customization available, sellers can systematically determine the most effective approach for each product. 

Target Advertising Ad Type 2: Search Ads (Target Product Ads by Target Roundel)

Target product ads are designed to boost product sales using native, cost-per-click (CPC) ads on both Target.com and the Target app. 

Target Roundel’s strategy with this ad type is relatively straightforward. First, there’s a focus on driving incremental sales by bidding against high-performing products. Sellers can then reinvest in winning strategies with up-to-date reporting and sales attribution. From there, sellers can activate their campaigns via Target’s preferred partners. 

What does this process look like? Well, sellers start by deciding their investment level. At that point, you’ll select which products you’d like to promote and organize them into campaigns. 

The ads are then live on Target.com within a day or two, and sellers can make placement optimizations in real time. Target’s preferred partners help you automate and analyze your campaigns, whether you’re looking for self-service or managed service.

As far as placement goes, these ads can appear on product detail pages, dynamic landing pages, search pages, and much more on Target.com. Target product ads are perfect for reaching interested shoppers actively searching for products.

Target Advertising Ad Type 3: Search Ads (Search Ads by Target Roundel)

If Target product ads are for shoppers already engaging with Target.com, Roundel’s search ads focus on turning active interest on search engines like Google into conversions on Target.com.

Essentially, there are two Target search ad methods that sellers can use. Both are designed to leverage Target assets and first-party data for rapid activation, whether involving product listing ads or extended text ads.

Here are the two approaches:

  • In-flight approach: This first method is where sellers incorporate search tactics into their marketing campaigns, reaching shoppers at all marketing touchpoints during seasonal and high-opportunity time frames. This approach is designed for seasonal sellers who have specific marketing focal points.
  • Always-on approach: This method is what most sellers may need to consider moving forward. The always-on approach lets sellers run search campaigns as stand-alone, dedicated campaigns. Why does this matter? If you’re trying to consistently improve your marketing efforts, you need to collect as much relevant data as possible. The always-on approach helps sellers capture that qualified data all year long. 

Target’s system for providing end-to-end transparency starts by detailing the journey of a potential search-driven shopper. Target guests begin by clicking on the Roundel campaign ad from a search engine. 

The Target shopper is then identified, and transactions are made via in-store or online purchase. Sellers will then receive detailed revenue breakdowns for products sold under their brand, all in real time. This lets sellers leverage their insights and further optimize their marketing campaigns.

Target Advertising Ad Type 4: Social Ads by Target Roundel

Roundel’s social offerings are part of its mission to connect Target guests with brands they can trust. Social ads by Roundel aim to help companies increase brand exposure. 

Target advertising ad types - social media

As an e-commerce seller, working with Roundel means that you can leverage Target’s brand across platforms like Facebook, Pinterest, and Snapchat. Beyond that, you’ll be able to directly engage with Target’s first-party shoppers.

You can launch your campaign with static, animated, or video ad placements across a variety of social platforms. Use branded Facebook videos, Snap Ads, and Pinterest Pins, all while co-marketing with Target.

Part of what makes this so compelling is being able to legitimize your brand by association with Target. That being said, the targeting potential shouldn’t be overlooked. Target’s unique audience segments are up-to-date and detailed, which makes them extremely valuable to e-commerce sellers.

Target Advertising Ad Type 5: Display Ads by Target Roundel

Target Roundel offers display ads to keep seller’s products visible and accessible, both on and off Target.com.

By relying on relevant messages delivered at exactly the right moment, Target advertising aims to create meaningful connections between shoppers and sellers. According to Target, the display ad approach comes at scale, with detailed measurements for products sold.

Target advertising ad types - display ads

It’s worth noting that end-to-end transparency, Target’s commitment to sellers, is about more than just data and measurement. As a seller, you can engage with Target Roundel to whatever degree your brand needs.

If you’re interested in a managed service, you can expect Roundel to manage every aspect of your media buys, from pre-sale to measurement. For sellers that don’t mind getting their hands dirty, there’s self-service.

These sellers can purchase display ads programmatically and start leveraging their existing measurement solutions through the DSP of their choice.

Conclusion

Whether you’re a local business or a Fortune 500 company, finding the right platform for your brand can dramatically elevate the quality of your marketing campaigns.

E-commerce sellers looking to leverage the power of retail media networks understand that real-time access to first-party data is a valuable sales and growth marketing tool.

Target Roundel uses programmatic ads to automate the buying and selling of ads, making media buys that much easier. To boost product sales, Target product ads rely on native CPC ads

Target search ads drive interested buyers to seller products, and Target’s social ads help sellers connect with interested shoppers on a deeper level. Its display ads help keep seller’s products visible to shoppers, both on and off Target.com. 

With digital ad solutions that cover multiple angles, Target Roundel certainly makes an interesting case for e-commerce sellers looking to scale up their Target advertising campaigns in a major way.

Have you used Target advertising to boost sales for your brand? What was your experience?

How to Advertise on Walmart Marketplace

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right?

Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers, so why doesn’t it get as much attention as other platforms such as Amazon?

If you’re not on Walmart Marketplace already, then chances are you should be. Here’s how you can use advertising to get the most out of it.

What Is Walmart Marketplace?

Walmart Marketplace is where third-party sellers can upload, manage, and sell their products on Walmart’s website. 

As the largest retailer in the world, it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is. 

Getting your products on Walmart Marketplace is a great step to take, but to maximize your sales, you should consider how you advertise. Marketplace offers lots of useful ways to reach your target customer, and you may find they can provide a very good return on ad spend (ROAS.) 

Why You Should Advertise on Walmart Marketplace 

Understanding your customers is the only marketing strategy you need. A big part of this is reaching your customers where they hang out. For 150 million Americans a week, that’s at Walmart. 

The stats behind Walmart are significant, and just by looking at the numbers, you can get a sense of why it’s important to be on Walmart Marketplace:

  • the largest retailer in the United States
  • 90 percent of Americans shopped at Walmart in the past year
  • 150 million customers visit Walmart in-store or online each week
  • 90 percent of Americans live less than 10 miles away from a Walmart store

Walmart isn’t just about its physical stores, though. It’s also got a large e-commerce presence, and many of its shoppers are engaging with it. The buyer journey is truly omnichannel in the modern world, with 35 percent of Walmart shoppers researching products on Walmart.com before they go to a physical store. 

Amazon might have a bigger profile in the online world, but this doesn’t mean Walmart Marketplace is some hidden gem where you can achieve easy success. There’s a huge amount of competition on Marketplace, and while growing your profile organically is important, you’ve also got to make the most of the advertising options available to you. 

These options may look very similar to other large online marketplaces, but there are some unique features on Walmart Marketplace you can use to your advantage. 

Walmart Marketplace Features

In recent years, Walmart Marketplace has been rapidly growing and improving the seller experience. If you’re familiar with Amazon Seller Central, then you will notice a lot of similarities, but some features differ slightly. 

On Walmart Marketplace, you can:

  • upload your products
  • optimize your listings
  • choose your pricing
  • decide on your fulfillment method
  • assess your advertising

Every step in this process is important, so your Marketplace account is a key place you will visit regularly. Small details make a big difference when it comes to selling online, so it’s important you write great product descriptions, choose the right price points (Walmart is quite sensitive about this, so be sure to read all the terms and conditions), and come up with an effective fulfillment plan. 

Like with Amazon, you can send your products to a Walmart fulfillment center, but this feature works very differently, with sellers having a lot more control over the shipping process.

To get the most out of these features, you must understand your own business well and create a business plan for how you’re going to maximize your sales on Walmart Marketplace. 

Walmart Advertising: Sponsored Products

Advertising isn’t one-size-fits-all. People go through a complicated customer journey when buying your products, so you need to be able to reach them in a variety of different ways. 

Walmart advertising is particularly good at this, offering advertisers many different tools to help them reach their target audience.

With six different ad types, it allows you to reach customers at the awareness, consideration, and decision stages of the buyer process, establishing your brand in people’s minds and driving sales. 

To set up each type of ad, simply:

  1. Log in to your Walmart Ad Center account.
  2. Select “Create New Campaign” from the “Campaigns” tab.
  3. Choose manual or automatic targeting.
  4. Set your budget.
  5. Choose your placement type (if you selected manual targeting).
  6. Select bid multipliers (this gives you extra control over which ad formats you use).
  7. Create an ad group and add the products you want to advertise.
  8. Enter your keywords (for manual campaigns only; if you choose automatic, Walmart will do this for you).

Walmart Advertising Ad Type 1: Search In Grid

When we think of search engines, we think of Google, Bing, and Duck Duck Go. We don’t think of social media platforms or big e-commerce platforms like Walmart Marketplace or Amazon. 

That’s exactly what these platforms are, though. They’re search engines that allow people to find and buy products. This means the types of Walmart advertising you use probably look very similar to the PPC ads you run on Google

Search in grid Walmart ads allow your products to be featured when a customer types a certain query into the search bar. For example, if your keyword is “nuts,” your product will show in the search grid when people type that query. 

walmart advertising search in grid example

Like with traditional search engines, it takes time to build your organic presence on Marketplace, so search in grid Walmart advertising gives you the ability to feature at the top of the results more quickly. 

To set one of these ads, your products must fulfill several requirements:

  • be in stock
  • win the buy box
  • be in the top 128 organic search results (top 3 pages) 
  • same category as the search query 
  • same product type as at least one top 20 organic result

Once you meet all these requirements, then search in grid ads are an ideal way to get your products in front of your target audience. 

Walmart Advertising Ad Type 2: Brand Amplifier

Whereas search in grid ads are all about getting a certain product in front of your audience, brand amplifier ads are about showcasing your brand. 

You might have a whole range of exciting products that people want to try, and in this case, a brand amplifier may be the right form of Walmart advertising for you. Rather than your product appearing in the search results, a brand amplifier shows a banner with your brand name and a selection of your products above the results. 

Walmart advertising - brand amplifiers

This is a great way to boost brand recognition and get people to engage with your products. 

With an eye-catching logo, a customizable headline, and up to three of your products shown, this can help you grab people’s attention and encourage them to explore your brand further. 

Walmart Advertising Ad Type 3: Product Carousel 

Sometimes people shop online and know exactly what they want, but in many cases, they want to compare products to find the best one. To help people do this, Walmart places product carousels that show customers different product options on search, category, and product pages.

Walmart advertising - example of product carousel

Some of the results on the product carousel appear organically, but some are paid ads. 

This is another opportunity to reach a targeted audience with your products. If someone is already looking at a product page and comparing their options, chances are they’re motivated to buy, and this is an excellent time to bring them to your product pages. 

Walmart Advertising Ad Type 4: Buy Box 

These different forms of Walmart advertising might seem very similar, but they each have their benefits. Another great option is the Buy Box. 

The Buy Box appears on product pages and offers your product as an alternative to the one they’re looking at, which makes it a great place for your product to appear. If the customer has any issues with the product they’re considering, then the next option they’re presented with is to check out your product. 

Walmart advertising - buy box

With the Buy Box, customers can quickly compare two products, so it’s a perfect place for your ad to appear. It puts your product in the mind of the buyer and establishes it as a viable alternative. 

Getting your product noticed at this late stage in the buyer’s journey is a great tool to have. 

Walmart Advertising Display Ads

Walmart advertising isn’t limited to result-based product ads; it also offers options for more content-based advertising through its display ads. 

Just as Google allows advertisers to display ads that pop up on websites across the internet, Walmart offers a similar feature. They allow you to reach customers at many different stages of the customer journey, whether they’re on Walmart-owned properties or third-party websites. 

Walmart Display Ad Type 1: Onsite Display 

Onsite display ads are content-based ads that allow you to advertise across all of Walmart’s platforms, including Walmart.com and Walmart apps. 

Display ads are prominent features across the web, and they’re a chance to grab people’s attention and earn their clicks. To do this, you’ve got to be creative with your ads, and it’s no different on Walmart. 

One advantage you have with Walmart is that you benefit from the huge amount of data it has on people’s shopping habits. This enables you to choose your ideal Walmart customer to target and make sure you’re getting your ads in front of the right people. 

With onsite display, your ads become truly omnichannel, reaching people however they interact with Walmart and allowing you to see your results all in one place. 

Walmart Display Ad Type 2: Offsite Display

Just because someone has clicked away from your product page doesn’t mean they won’t purchase in the future. 

They may have been doing some initial research and are thinking about coming back to your product later. When someone leaves your product page, you want to make sure your brand remains fresh in their mind. 

Offsite display ads can be the perfect way to make sure people don’t forget about your products. 

Through retargeting, you can reach targeted Walmart customers across the internet. These display ads can show on social media platforms and third-party websites, making sure your product stays in the mind of your audience, and they’re able to quickly go back and make a purchase. 

Retargeting can be an extremely efficient use of your budget if you’re using the right strategies, and Walmart gives you all the tools you need to do this. 

Conclusion

To succeed in marketing, you need to make sure you’re advertising on the platforms your customers are using. For 150 million Americans, Walmart is that platform. Of course, to make the most of your audience, you also need the right tools. With a rapidly growing online presence, that’s precisely what Walmart can offer you. 

Boosting your organic presence is a crucial part of being on any marketplace, but Walmart advertising also offers you an excellent platform to sell more products. If you can be targeted and creative with your use of Walmart advertising, you could expand your reach and boost sales quickly. 

As ever with advertising, it’s about finding the strategies that work best for you, and Walmart gives you more than enough tools to do this. Your customers are spending money at Walmart every week, so when are you going to start taking a piece of the pie?

Have you advertised on Walmart Marketplace? What was your experience?

Advertise Yourself To Affiliate Manager

Advertise Yourself To Affiliate Manager

As an associate supervisor, you can take advantage of your initiatives by aiding hire, assistance, as well as aid an entire military of associates to do those jobs for you. That indicates much less job as an associate supervisor, and also much more revenues leveraged from all the associates you handle.

If you have an item or solution of your very own, you can begin your very own associate program and also advertise on your own to associate supervisor. Well, also if you do not have your very own item or solution, you can still end up being an associate supervisor, since lots of on-line services are currently recognizing exactly how a lot extra they can make from their associate programs when they employ a certified associate supervisor to run it for them.

The various other choice you have is to discover a person with a services or product that does not have an associate program configuration, as well as do a joint endeavor with them, where you construct them an associate program, as well as become their associate supervisor. You can after that work out some regards to exactly how you earn money; whether you desire an established month-to-month income, a percent of all associate sales, or a little both.

If you currently have a services or product and also you do not have an associate program in position for it, after that what are you awaiting? Launch an associate program as quickly as you can, become your very own associate supervisor, or work with another person that is certified to handle your associate program. Caution: Your revenues might skyrocket, so be prepared to take care of a great deal of sales.

As an associate supervisor, there are a great deal of points you require to recognize in order to optimize your associate programs efficiency. It is necessary to recognize where to locate and also hire very associates (These are associates that will certainly make most of your sales). Exactly how to encourage as well as urge associates to market extra, and also exactly how to produce and also use marketing/sales devices to your associates to make their work simpler, as well as enable them to make even more sales.

Thankfully, there are several areas to discover training products (such as electronic books, records, & software application) online for complimentary, as well as the greater valued much more detailed programs produced to generate specialist associate supervisors. Some programs also have associate supervisor positioning programs, so that after you finish their qualification demands, they will certainly assist position you in a high paying associate supervisor placement right away. None of these gaining numbers are ensured, and also it all depends on the associate supervisor positionings you would certainly obtain as well as the initiatives you place forth as a devoted as well as effective associate supervisor.

If you have an item or solution of your very own, you can begin your very own associate program and also advertise on your own to associate supervisor. Well, also if you do not have your very own item or solution, you can still come to be an associate supervisor, since lots of on the internet organisations are currently understanding exactly how a lot extra they can gain from their associate programs when they work with a certified associate supervisor to run it for them. Beginning up an associate program as quickly as you can, become your very own associate supervisor, or employ somebody else that is certified to handle your associate program. Some programs also have associate supervisor positioning programs, so that after you finish their qualification needs, they will certainly aid position you in a high paying associate supervisor placement right away. None of these making numbers are ensured, and also it all depends on the associate supervisor positionings you would certainly get as well as the initiatives you place forth as a devoted and also effective associate supervisor.

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