Angel Investors in a Severe Recession

Angel investors can be your saving grace when you are looking for business funding – even now. Sometimes they are willing to lend money when other banks and financial institutions simply will not. This could be a godsend during the 2020 severe recession.

There’s no question. The world has changed. The novel coronavirus has really thrown a monkey wrench into things. Right now, business owners are more concerned than ever before. Many are uncertain of what to do. It’s a time to be wondering about how to get the capital you need to grow, and whether it’s possible to survive and thrive. Don’t let COVID-19 get you down – you can!

And conditions are changing at breakneck speed. Many states already have shelter in place orders. Or even quarantines. Stores are having trouble keeping stock on the shelves. Customers and prospects are getting jittery. Fortunately, angel investing can still happen. In the 2020 severe recession, angels might want a safe haven for their money. And they might want to invest in hope.

Beat The 2020 Severe Recession: A Look at Angel Investors for Startups and More

Business Financing in the 2020 Severe Recession

Per Fundera, the number of United States financial institutions and also thrifts has been decreasing progressively for a quarter of a century. This is coming from consolidation in the marketplace in addition to deregulation in the 1990s, decreasing obstacles to interstate banking.

Assets focused in ever‐larger financial institutions is troublesome for small business owners. Big banks are a lot less likely to make small loans. Economic downturns imply banks become a lot more cautious with financing. Thankfully, business credit does not rely upon banks.

But getting the working capital you need to grow your business doesn’t have to be too difficult. You may be trying to find business loans. But there’s another way.

Many companies these days turn to this form of financing. And these options can work for startup ventures. But there are details you should know.

What Are Angel Investors?

According to Investopedia, the angel investors definition is:

“… [They] invest in small startups or entrepreneurs. Often, angel investors are among an entrepreneur’s family and friends. The capital angel investors provide may be a one-time investment to help the business propel or an ongoing injection of money to support and carry the company through its difficult early stages.”

These investors are usually only in for a one-time deal. Many do not lend to the same person twice, even if that person paid them back perfectly.

They choose to spread their risk out over many people and many businesses to insure they get a safe return on their investment.

Angels tend to be a lot more informal than most types of funding. They can be people you know. Or they can be people you connect with through networking or other means. And yes, your mom can be one, too.

History of This Type of Investing

The term comes from Broadway theater. Angels were originally the investors who backed plays. And they still do so. They are also called patrons of the arts.

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Who Can be This Kind of Investor?

Angels are not covered by the Securities Exchange Commission’s (SEC) standards for accredited investors. But a lot of them are accredited investors anyway.

What is an accredited investor? It has to do with money. To become an accredited investor, an person has to have a minimal net worth of $1 million, and an annual income of $200,000.

Who Else Can be This Kind of Investor?

There are a number of angels who aren’t millionaires. They could be friends or colleagues sitting on home equity, or local professionals who are looking to invest. Consider people you know well and people you don’t know so well. If you’re asking, where are angel investors near me, they could be people you grew up with or have done business with.

What do Angel Investors do?

They are informal investors, and they generally invest in the start of a company. This is in exchange, usually, for equity. They can even invest via a crowdfunding platform.

What Sorts of Risks Would These Investors Take on During the 2020 Severe Recession?

These are investors who often seed startups. If those startups fail in their early stages, they will lose their investments completely. Therefore, professionals will look for opportunities for a defined exit strategy, acquisitions, or initial public offerings (IPOs).

Just like anyone else, they don’t want to take any losses they can help, especially during the 2020 severe recession.

What Sorts of Returns do These Investors Normally See?

The effective internal rate of returns for an angel investor’s successful portfolio runs from 20 – 30%. This is a higher rate than banks will take. But bank loans and credit are often not an option for startups. As a result, these kinds of investments can be ideal for entrepreneurs who are still financially struggling during the startup phase.

How Do You Find These Types of Investors?

The best way how to find these kinds of investors is to ask. Or try an angel investors website or an angel investors network. A way how to angel investors online is to try Gust, which used to be called Angel Soft. They keep a database of investors, companies, and programs. Startups can also search for business plan competitions and more. This can be a convenient way to get funding during the 2020 severe recession.

Working with Gust

Look up investment groups, this includes a profile with information on which industries they typically fund. To look up programs, this includes deadlines and basic information like the dollar amount they fund. If you look up companies, the data includes a profile where the founders can add basic data and a pitch video.

Gust gives the search for these kinds of investors more organization. But it’s not the only way to find angels

Other Ways to Find These Sorts of Investors During the 2020 Severe Recession

Entrepreneur Magazine suggests angel investors list sites like Funding Post and ACE-NET. They also suggest trying every possible investor because being turned down by 100 investors doesn’t mean the 101st will turn you down. Entrepreneur notes that these kinds of investors will often start small. So, if you can prove your concept to them, and they start to see success, they might add more funding.

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The Biggest Groups For These Sorts of Investors

You can also look at the biggest angel investor groups. But be aware that these meetings are really only going to happen if you can get an introduction.

According to Entrepreneur, in order from smallest to largest:

  1. New York Angels Inc.
  2. Alliance of Angels (Seattle)
  3. Pasadena Angels
  4. Hyde Park Angel Network (Chicago)
  5. Band of Angels (Menlo Park, CA)
  6. North Coast Angel Fund (Cleveland)
  7. Golden Seeds LLC (NYC)
  8. Investors’ Circle (San Francisco)
  9. Tech Coast Angels (Los Angeles) and
  10. Ohio Tech Angel Funds (Columbus, OH)

Groups’ focusing and requirements vary; some concentrate on local startups only. Read up before you ask; don’t waste yours and the angels’ time if there won’t be a fit.

What are Affiliated and Unaffiliated Angels?

Affiliated angels are people you know, such as friends and family, plus coworkers, managers, and employees. Customers, suppliers, vendors, and even competitors can be angels.

And given that there is still a huge gender gap when it comes to this sort of funding, ask women in your area. That way, you can help to increase the number of women angel investors out there. And that’s a good thing.

Unaffiliated angels are the people you don’t know, such as area professionals, entrepreneurs, or middle managers unsure about their financial futures, looking for an investment. Unaffiliated investors are likely to, obviously, need more assurances from you than the people you know will.

How can a Company get Angel Investing?

Companies can connect to affiliated persons by just asking. Companies connect to unaffiliated people in much the same way they can connect to other people who can help them who they don’t know, or don’t know well. This can be accomplished via cold calling, advertising, or working with business brokers. Plus there’s the old standby – intermediaries and networking.

The Pros Of Working With These Sorts of Investors in a Severe Recession and Otherwise

Interest rates and fees with this kind of investors can also be very favorable, sometimes better than bank rates and terms.

Even though US angel investors are a great source of business funding, there are some things you want to be cautious about before you commit with an investor.

Despite their name, these sorts of investors are not there to rescue the business.  These investors are usually businesses or individuals who have money to lend but expect to take a safe risk and earn a decent return on their investment.

Angel Investors vs Venture Capitalists During a Severe Recession and Otherwise

These are not exactly the same thing. Top angel investors will generally invest in early-stage or startup businesses in exchange for a 20 – 25% return on their investment. These types of investors tend to invest less, and will also want less control, than venture capitalists tend to.

Venture Capitalists

Venture capitalists will also give funds in order to help build new startup companies which the VCs strongly believe have both high-growth and high-risk potential. These might be fast-growth companies with an exit strategy already in place, and they can get up to tens of millions of dollars for investment, networking, and growing their business. Essentially, this is a gamble on possible future profits. Also, venture capitalists will often try to recoup their investment within a 3 – 5 year time frame. They will also, normally, want to acquire a portion of your company if not a controlling stake, so understand that.

People like Jeff Clavier do both, probably depending on the amount of risk and the expected amount of return. More about him in a moment.

The Cons of Working With These Kinds of Investors During a Severe Recession and Otherwise

Another concern with these sorts of investors is that they typically want a percentage or part of the company to lend the money. Sometimes they want a small stake, and other times they want full control and 51% ownership.  But in most cases they do want a percentage of the company itself.

When the investor does want a stake in the company, it is important that the terms are acceptable for the business owner as well.  The investors’ funds can really help grow a business, but the trade-off of handing over part of the company means the deal has to be worth it for the business owner as well as the angel investor.

Another concern with this type of investors is they will sometimes commit – for a time. But then they don’t follow through and close on the transaction.  For this reason it is essential that the business owner not spend any of the funds until the deal is completely done and the funds are in the bank.

Nothing is worse than committing those funds only to discover that the deal falls apart and the angel investor never delivers the funds.

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Who Are Some Well-Known Angels and Their Investments?

Who is the Most Prolific Angel Investor?

According to Inc. Magazine, the biggest angel investor is Jeff Clavier. He has invested up to $6 million in almost 20 companies. He is the founder of a seed venture capital company in Silicon Valley, Uncork Capital. And he is both an angel and a venture capitalist, and is certainly the best-known of all Silicon Valley angel investors.

What was the Most Profitable Angel Investment of All Time?

Google!

Jeff Bezos gave $125,000 in 1998, investing at 4¢/share. Bezos also got in on Twitter in its second round of funding. This is why, according to Bloomberg, he’s worth over $100 billion.

Angel Investments and Investors in the 2020 Severe Recession: Takeaways

Angels can be a great source of money for your business.  They can really save your life during the 2020 severe recession. But make sure you watch out and make the best decisions for you and your business if moving forward with this type of investor.

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On the Wings of an Angel: 10 Top Angel Investments You Might Not Have Realized Had Wings

And How to Make Your Business a Top Angel Investment

Angel investors come in all shapes and sizes.  From investment firms to your mom, virtually anyone can swoop in and lift a company up financially.  Some of the top angel investments have become companies that change the world.  Others, though not long lasting, still left their mark. What are some of the top industries angels invest in?  What are some of the most notable investments by top firms?

The top 20 angel investors focus heavily on ecommerce, mobile, and internet. Other than these, healthcare takes most of the rest of the cake.  You’ll see all of this reflected in our list below.  Now, without further ado, our list of top angel investments.

1.      Zogenix

This is the first of four healthcare related companies on our list.  The wings under this one belong to the Life Science Angels. They focus on finding relief for those suffering from rare diseases.

2.      Akebia

This company focuses on therapies for kidney disease and was funded by Queen City Angels.

3.      Vital Therapies

Another medical company, this one’s specialty is finding treatments for those with liver disease. The angel behind this one is Boston Harbor Angels.

4.      TaskRabbit

The first on our list that isn’t healthcare related, TaskRabbit is an innovative company that focuses on helping people get things done around the house.  Rabbits can help mount and install, move and pack, assemble furniture, do the heavy lifting, and handle general home improvement and handyman projects. The angel investment firm that lifted this one up

is Golden Seeds.

5.      NoWait

NoWait is a mobile app for restaurants.  Its purpose and goal is to optimize and streamline house management.  It tracks table turnover, analytics, and even the wait list to help the whole process run smoother for customers and employees in the restaurant business.  These wings were brought to you by Sand Hill Angels.

6.      Localytics

This is a marketing and analytics app that is designed to help those in the marketing industry keep better track of what works, and what doesn’t.  Its angel funds came from New York Angels.

7.      OpenBucks

The brain machine behind OpenBucks saw a definite need and sought to fill it.  There is a large population of people out there than cannot pay for things online because they do not have a bank account or a credit card.  OpenBucks gives these people a way to make online payments through gift cards, and they give merchants a way to accept payments from this population.  TiEAngels has ties to this one.

8.      Docusign

The world was truly changed with the ability to not only send, but also to sign documents electronically.  There is no telling how much time has been saved by the use of Docusign.  Their angel wings belong to Alliance of Angels.

9.      HealthSpot

This is one of those that isn’t around anymore.  They had a strong idea with healthcare kiosks,but it just didn’t catch on.  It changed the world’s view of what medical could and should be however, and for that they earned a place on this list.  The firm known as Blue Tree Allied Angels took a chance on them.

10. DoorDash

Food delivery, both from restaurants and grocery stores, is a fierce industry right now.  Instacart, GrubHub, UberEats, and now DoorDash all want a piece of the pie.  Depending on your region, you may have all of these available, or none of these, or some combination.  DoorDash definitely seems to have a larger slice in many areas, which is why Keith Rabois lent his wings too it.  Now with Founders Fund, Rabois is a former big shot at PayPal and LinkedIn. He now stays closer to education, sports, loyalty programs, and marketplaces.

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This list of top angel investments and industries can be helpful to you, because it can help you determine if an angel investor is right for you.   However, just fitting in to what investors seem to be looking for at the time doesn’t seal the deal.  Attracting angel investors and convincing them to come along for the ride takes more effort than that.

Angel Investor or Venture Capitalist?

What is the difference between the two, and how do you know which one to pitch to? There are a few differences, and knowing them can actually help you decide.

Where the Money Comes From

Venture capital typically comes from a firm that uses a pool of money from various smaller investors.  Angel investors use their own funds, though there are angel investment firms that allow angels to pool their money.  Venture capitalists rarely use personal funds for investments.

Why and When They Invest

While both types of investors expect a profit, angel investors usually expect less.  In the beginning, they are looking more to help the business get started.  Venture capitalists tend to lend toward businesses that are already established.

This means that, while still looking for a profit, angel investors are willing to take on more risk.

Which One is Right for You?

If you are a startup, an angel investor is going to be much more likely to invest than a venture capitalist.  Often, they even come in the form of friends and family. If you do not have friends or family ready to invest, you may need to convince an unknown angel investor that you are destined to be one of their top angel investments.

How to Convince an Angel Investor to Come on Board

While there are never any guarantees, there are some steps you can take that are looked upon favorably by investors.

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  1. Don’t rush them.

Investing in a business is a huge deal.  It takes time to make such a decision, and you should not ant them to take it lightly. Plan your time table around this so you can give them the time they need without rushing them or stressing yourself out.

  1. Play devil’s advocate.

Of course, you want to show confidence, portraying your belief with certainty that everything will go off without a hitch.  However, one thing many top angel investments have in common is that they plan for the unexpected.  When you present, show potential investors that you have taken the time to consider as many scenarios as possible and have a plan for each.

  1. Be clear with the numbers.

You need to run all the numbers.  Most of your numbers are going to be projections.  You, of course, will have to show what funds you already have, how they are budgeted, and how you plan to budget any future investment funds.

What if Being One of the Top Angel Investments is Not Enough?

Say you land an angel but you still need more.  What are your options?  You can always pitch to more than one angel investor.  Many of the top angel investments have multiple angels. There are other options for small business funding as well.

With startups however, it can be difficult to find funding not attached to your personal credit, which is a major draw of angel investors.  If you have a lower personal credit score, finding funding for your business can be a huge challenge. The better option is to find funding based on your business credit.  The problem then becomes, for startups and some established business, how do you get business credit?

A new business certainly will not have a business credit score, and a business that already exists but has all funding through personal credit will not either.

How to Establish Business Credit Even With Top Angel Investments

The most important thing when establishing business credit is to establish your business as a separate entity.  This is because your business credit is a credit score just for your business.  It is not related to your personal credit score at all.

How do you do that?  It is easiest to start at the very beginning, but if you have already been running your business for a while you can still do it.

Incorporate

It is possible to run a business without incorporating, but you should definitely not skip this.  There is a cost associated with incorporation, but there are a few different options, so you should be able to find a balance between cost and what is actually beneficial to you.

Choose between organizing as a corporation, an S-corp, or a Limited Liability Corporation.  They differ in cost and level of liability protection, but they all function equally when it comes to separating your business from your personal identity.

Get an EIN

Equally as important as incorporation is getting an EIN.  This is an identifying number for your business.  It acts similar to a social security number, but for your business.  Once you have this, there will be no need to associate your SSN with your business for credit application purposes.  Applications will sometimes ask for your SSN as a way to deter identity theft, but if you have an EIN and business credit, your SSN will not be used to determine credit risk or pull your personal credit score in many cases.

Contact Information

Your business will need its own address, phone number, email address, and website.  The address should not be your home address.  The best option is an actual, physical location separate from your own.

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The phone number should be a toll-free number, and it needs to be listed in all the directories under the business name.  As for email address, it should have the same URL as the website, and not be from a free service.  Gmail and Yahoo addresses are not acceptable in this situation.

The website has to look and feel professional.  If you cannot hire someone who knows what they are doing, consider bartering.  A website is a must these days, but one that is poorly made, has grammatical errors, or with broken links is actually just as damaging as not having one, if not more so.

Dun & Bradstreet

There are a few different business credit reporting agencies, but Dun & Bradstreet is by far the largest and most widely used.  They thing is, they require businesses to have their own identifying number, called a DUNS number, in addition to and EIN, before a credit file can be opened.

To get a DUNS number, go to the Dun & Bradstreet website and apply for one.  It’s free, but they will try to sell you other services.  Resist the temptation.  You do not need them, and the number, which you do need, is free.

Open a Business Bank Account

If you have an angel investor, they will likely require this anyway.  Either way, you need a separate bank account to help separate your business from yourself for credit building purposes.  Do not pay personal expenses from this account, though you can pay yourself a salary from it.

Build Business Credit Even with Top Angel Investments

Building business credit is important even if you are able to land a great angel investor.  Once you have your business set up as a separate entity, you can get busy.  On the front end, it can seem impossible.  After all, you have to have credit to get credit, right?

angel investors credit suite

Essentially, this is true, but there are some vendors, we call them “starter vendors,” that will extend net 30 terms on invoices and report those payments to the credit reporting agencies.  These starter vendors are part of the vendor credit tier, and they do not check your credit score.

They may require you to make a few initial purchases or be in business for a minimum amount of time before they will extend net terms, but once you have those terms, you credit building will begin.  Just be sure to make the payments!  They will report it if you do not pay also, which has the opposite effect of course.

You can also request that your landlord and utilities report payments.  They do not have to, but some will if you ask.  The more accounts you have reporting on-time payments, the faster your business credit will grow.

Learn from the Top Angel Investments

What do all top angel investments have in common?  Someone believed in them.  While this has everything to do with your brilliant business idea and ability to execute, having a great start on business credit helps a ton.  If an angel investor can see that you are able to continue operations with or without their funds, they are going to want in even more. Set up your pitch, find the angel investor, and get started building business credit now so your business has nowhere to go but up.

 

 

 

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