A Georgia fifth-grade public school teacher is attempting to save her job in a termination hearing that concluded Friday after she was fired earlier this year for reading her students a book on gender identity the district says is prohibited in class instruction under state law.
Due West ElementaryteacherKatie Rinderle, who has been on leave for more than a month after teaching for 10 years, was fired in March for reading the book “My Shadow Is Purple,” which features a nonbinary character and challenges the concept that there are only two genders.
“When I saw the book, at the book fair, I read it. I thought it was a wonderful book,” Rinderle said on the stand during the two-day hearing. Rinderle said her students chose the book out of several options she gave them.
Rinderle said the book was “about inclusivity, balance, acceptance and being true to yourself.”
The hearing was initiated under a state law that protects teachers from unjustified firing. A panel of three retired school principals will make a recommendation on whether Rinderle should keep her job and submit it to the school board, which will decide to either accept or change the recommendation. The panel has five to make their recommendation, which the board plans to vote on at their next meeting.
Rinderle could appeal her firing to the state Board of Education and into court.
The case comes as parents and Republican lawmakers across the country attempt to remove books about LGBTQ+ subjects from school curriculum and libraries.
“This termination is unrelated to education,” Rinderle’s lawyer Craig Goodmark argued during the hearing. “It exists to create political scapegoats for the elected leadership of this district. Reading a children’s book to children is not against the law.”
The Cobb County School District says Rinderle broke the school district’s rules and Georgia’s new Divisive Concepts Law, both of which prohibit teachers from using controversial topics in their instruction. Parents complained about the book after learning the book was read to their children and Rinderle was terminated.
“Introducing the topic of gender identity and gender fluidity into a class of elementary grade students was inappropriate and violated the school district policies,” Sherry Culves, a lawyer for the school district, said.
Rinderle testified that she believed the book “to be appropriate” and not a “sensitive topic.” She claimed that the book carries a broader message for gifted students and touches on “their many interests and feeling that they should be able to choose any of their interests and explore all of their interests.”
The district’s rule barring instruction on controversial subjects was adopted last year after state lawmakers passed the Divisive Concepts Law and created a parents’ bill of rights to give parents more say in their children’s education and “the right to direct the upbringing and the moral or religious training of his or her minor child.”
“The Cobb County School District is very serious about the classroom being a neutral place for students to learn,” Culves said. “One-sided instruction on political, religious or social beliefs does not belong in our classrooms.”
Goodmark argued that banning “controversial issues” is too vague, so teachers may be unsure of what is permitted.
The district said it wants to fire Rinderle, in part, because administrators found her “uncoachable.”
“The school district has lost confidence in her, and part of that is her refusal to understand and acknowledge what she’s done,” Culves said, citing Rinderle’s failure to take responsibility for her actions and to apologize to parents and the school principal as additional reasons the district has lost confidence.
Rinderle repeatedly told Culves she did not know what parents’ beliefs were or what content might be considered offensive.
“Can you understand why a family might want the chance to discuss the topic of gender identity, gender fluidity or gender beyond binary with their children at home first, before it is introduced by a public school teacher?” Culves asked in her questioning.
Culves argued that district policies meant Rinderle should have asked the principal to approve the book in advance and give parents the opportunity to opt their children out of the reading. Rinderle said it was not common practice to receive approval for picture books.
“This is not part of the curriculum, it’s not part of what we teach in fifth grade,” Due West Elementary Principal Cissi Kale said.
District officials said Rinderle should have known books were a sensitive area after parents previously complained when she read “Stacey’s Extraordinary Words,” a picture book about a spelling bee by then-gubernatorial candidate Stacey Abrams, who was running as a Democrat.
But Rinderle pushed back by saying her principal read Abrams’ book, told her there was nothing wrong with it and that she would handle complaints.
Libs of TikTok creator Chaya Raichik has decided to host an alternative book event to one that’s reportedly occurring this weekend in New York City.
Writing on Twitter, Raichik shared with followers, “NY AG Letitia James is hosting a drag story hour for kids this Sunday.”
So, added Raichik, “I decided to host my own story hour down the street from hers! Protect your kids and come hear an important message at an event that’s actually family friendly.“
She included a snapshot of a poster from the Letitia James event.
That notice announces in part, “Families with children are invited to join Attorney General James, drag storytellers, and city and state elected leaders.”
The event, according to the notice, is being held on Sunday, March 19, from 11 a.m. to 3 p.m.
Eleven local legislators’ names are listed on the document.
Here is what Raichik shared on Twitter on Wednesday evening with her followers.
Chaya Raichik will be holding her alternative book event on Sunday as well.
Together with Trent Talbot, CEO of Brave Books, which publishes books for children, she’s holding a story hour for families and children also in New York City during the same time period as the drag queen story event.
In her tweet, she includes a poster of herself saying, “NYC is hosting drag story hour … but why don’t you come to a REAL story hour.”
Raichik also wrote on Twitter earlier, “Our tax dollars are being used by government officials to fund and promote the sexualization of our children.”
As Fox News Digital reported on Tuesday, March 14, James recently announced she and other state elected officials will be hosting a drag event geared toward families.
On her Instagram page, James shared a flier for the event, titled “Drag Story Hour NYC with New York State Attorney General Letitia James.”
The flier indicated that the politician would like children to attend the event.
In the caption for the Instagram post, James declared, “My office is proud to host a Drag Story Hour read-a-thon on Sunday.”
The ad also featured several groups that are co-sponsoring the event put on by drag group “Drag Story Hour NYC” and the lawmaker.
Among them are The Pride Center of Staten Island, Queens Public Library, Brooklyn Public Library and Destination Tomorrow, a grassroots LGBTQ organization in the Bronx.
Raichik, who founded the anti-woke social media account Libs of TikTok, is publishing her first children’s book this month.
“I wanted to [take] the next step, which is to give parents and children a tool that they can use to actually be able to spot predatory behavior,” she said in a statement shared earlier with Fox News Digital.
Raichik’s illustrated children’s book, “No More Secrets: The Candy Cavern,” tells the story of Rose, a second-grade lamb.
Raichik has spent the past few years tweeting TikTok videos of liberals talking about gender identity and other cultural issues. She has nearly two million followers on the platform.
Gabriel Hays of Fox News Digital contributed reporting.
Thomas Morton, an Englishman who traveled to Plymouth Colony in 1622, wasted no time in clashing with his strait-laced Pilgrim neighbors, leading a nearby village called Merrymount of fellow English miscreants and Algonquian Indians.
Dubbed the “Lord of Misrule” by Plymouth Colony Governor William Bradford, Morton and his followers affixed antlers to the top of an 80-foot maypole, around which they hosted a festival with dancing and drinking that was no doubt sinful by Puritan standards.
After being banished from the colonies multiple times and traveling back to England, Morton wrote the “New English Canaan” around 1633 about his travails across the pond, a book that offered a scathing critique of the Pilgrims and is widely considered to be the first banned book in America.
Morton returned to the colonies 10 years later, but his reputation preceded him, and Massachusetts leaders exiled him to what would eventually become Maine due to the “mocking accusations Morton had hurled against them in print,” University of Southern California history professor Peter Mancall writes in “The Trials of Thomas Morton.”
While it’s been nearly four centuries since Morton’s magnum opus was banned, the urge to censor has not disappeared in America, and has erupted in K-12 schools during the 21st century.
The American Library Association reports that nearly 1,600 individual books were challenged or removed in libraries and schools in 2021, the highest number since the ALA started tracking bans three decades ago.
“There has been an unprecedented increase in the number of challenges reported,” Deborah Caldwell-Stone, the director of the ALA Office for Intellectual Freedom, told Fox News Digital. “We are receiving multiple challenge reports on a daily basis when we used to maybe get two or three reports a week.”
Most of the challenges in recent years have come from conservative parents who object to LGBTQ content and topics that cover racial issues in a way that they see as divisive.
“To Kill a Mockingbird” – the 1960 Pulitzer-prize winning novel by Harper Lee that has been a staple in high school classrooms for decades – was #7 on ALA’s list of the most banned books as recently as 2020.
The classic American novel was removed from the 9th-grade reading list by a Seattle-area school board earlier this year for its use of the N-word and what some community members see as an antiquated portrayal of racial issues.
In other instances, book bans cut both ways. A school district in Texas temporarily removed 41 books from library shelves last month that were challenged by community members. Among the challenged titles were books with LGBTQ themes like “All Boys Aren’t Blue,” but also “Anne Frank’s Diary: The Graphic Adaptation” and even the Bible.
“Whether you’re liberal or conservative, you need to understand that that that ax swings two ways,” Will Creeley, the legal director at the Foundation for Individual Rights and Expression, told Fox News Digital. “No matter what your values are, teaching a generation of students to call the proverbial speech police if they encounter ideas they don’t agree with – that’s setting ourselves up for problems down the line.”
Some view this new front of the culture war as a symptom of America’s one-size-fits-all education system, which forces parents to send their kids to certain public schools for seemingly arbitrary reasons like the zip code where they reside, as opposed to the educational values they aspire to.
The implementation of school choice polices, which allows parents to decide how taxpayer funds for their children’s education are spent, would allow families to pick and choose schools that are more closely aligned with their values, according to Neal McCluskey, the Director of the libertarian Cato Institute’s Center for Educational Freedom.
“It fundamentally changes what the education money does or how it’s allocated. Right now, what happens is people get taxed at the local, state, and federal level and that money goes to public schools, so that if you want to use that money, you have got to use those schools. But that means diverse people are all being pushed into one school, and that’s what leads to conflicts,” McCluskey told Fox News Digital.
“Choice says: Let’s have the money follow kids. A corollary to that is let’s give educators the autonomy to start different schools, run different schools.”
School choice is an umbrella term that refers to the many vehicles for transferring power from state boards to parents. Vouchers allow parents to put public funding that was set aside for their children’s education toward private school tuition. Education savings accounts take things a step further, allowing families to use those funds for anything from tutoring to curriculum used at home.
“What that does is it ends the conflict, at least it ends the need for conflict. Instead of saying you all have to fight to grab the brass ring, it says go seek whatever ring you want, go find a school that is consistent with your values,” McCluskey said.
“Everybody gets to do that, rather than everybody has to be put into an arena to battle for control of a single school.”
While battles over book bans have mostly brewed at the local and state level, First Lady Jill Biden chimed in on the issue last week.
“All books should be in the library. All books,” she told NBC News. “This is America. We don’t ban books.”
Former First Lady Melania Trump had her own brush with challenges to books in 2017, when she sent a collection of 10 Dr. Seuss books to schools around the nation for “National Read a Book Day.”
Liz Phipps Soeiro, a school librarian at Cambridgeport Elementary School in Massachusetts, rejected the books and sent them back to Trump, writing in the Horn Book Blog that her library didn’t need them and that “Dr. Seuss’s illustrations are steeped in racist propaganda, caricatures, and harmful stereotypes.”
Battles over book bans exist along a sliding scale, from a librarian rejecting books, to a school district pulling books challenged by parents, to state legislatures implementing policies outright banning specific titles.
Caldwell-Stone, the head of ALA’s Office of Intellectual Freedom, said that government-mandated censorship is the most concerning category.
“Any individual, any parent has the right and the ability to raise concerns about a school assignment or a book,” she said.
“That’s the First Amendment right to petition a government agency, but we are deeply concerned about efforts by elected officials, governing bodies that are governed by the First Amendment, that are censoring materials based on their viewpoint, or because they deal with a controversial topic in a way that they may not always agree with.”
Veteran broadcaster Piers Morgan will join News Corp and FOX News Media in a global deal that includes content across a variety of platforms, including FOX Nation and the New York Post.
It might feel like you’ve already done the hard work.
You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing.
Now you have to go to the next step: marketing your book.
This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book.
With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort.
How to Market a Book
No matter how good a book is, no one will read it if it doesn’t have the right marketing.
International self-publishing websites like Amazon have brutal algorithms that punish the unaware. In order to get yourself that “best selling” tag, your best bet is to look away from the shops and start focusing on your audience.
In many ways, having a book is like having a website. It can be absolutely brilliant, but if it’s not presented to the right people, it won’t take off.
Luckily, with the help of modern technology, finding readers doesn’t have to be an impossible journey.
For this reason, marketing shouldn’t just be an afterthought. It needs to be a part of your process from the very conception of your book.
If you fail in your market research, then you may find you’re writing a book that nobody wants to read. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research.
Fanbase
I always talk about the importance of targeted content. No matter what you’re writing, it’s impossible to accommodate everyone.
Instead, you have to focus on the people who are most likely to enjoy your book.
This is where it’s helpful to create a reader profile. Ask yourself questions about what your ideal reader looks like and build a picture of their character. Understand the following about them:
Demographics.
How often do they read?
How many books do they read?
How fast do they read?
What information are they looking for?
How do they consume content?
Yes, your writing comes from you and is an expression of yourself, but it’s always important to keep your readers in mind. This will help you with the writing process, but it’s also going to help your marketing, and, eventually generating reviews.
Genre
If you tell someone you love reading, then what’s the next question they’re likely to ask?
Understanding what works and what doesn’t in your genre is important information for your market research. For example, the blurb on a non-fiction book is going to be very different from the blurb on a romance novel.
The more information you have about your genre, the easier it is to understand how to market a book.
Competitors
Consider this: who are you competing with?
Are you competing with that out-of-reach New York Times bestseller, or are you competing with something a little more niche?
In an ideal world, there would be no competition. Your book should stand proud, and alone. Only, in the real world… that’s not the case.
Competition exists.
For example, if you’ve written a children’s book, you need to look at similar authors.
After all, marketing is always much easier when you know what the competition is doing. When you can see what they do well and what they don’t do so well, then it can give you ideas for your own marketing. You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website.
Strategy #2: Develop an Online Presence and Following
Sadly, books won’t just sell themselves. Wouldn’t it be nice if they could?
You can put them on Amazon, and in bookstores, but getting people to pick them up and buy them is a whole other thing.
To market a book, you’ve got to establish an online presence and be able to create a buzz about your work. It takes time to build this authority, so the earlier you set up an author website and build out your social media profiles, the better.
A big part of marketing is reaching people where they are and in modern times, we’re virtually all online.
We live in a world where we have instant access to information. When someone sees your book, they’re not just going to say “let’s give it a go,” they’re going to look online to learn more about it.
If there’s no information online about you or your book, then it’s not going to fill them with confidence.
There are lots of ways you can build your online presence:
Create an author website.
Engage with readers on social media.
Offer extra content.
Show “the person” behind the books through blogs or videos.
Your online presence is a fundamental part of marketing a book today. People want to feel a personal connection with authors, their books, and the characters in them, and your online presence is the way to give it to them.
As Paperback Kingdom says, “when you’re a writer, you’re a writer. But when you’re an author, you become a whole lot more than just a writer—you become a brand.”
Take, for example, YA author C.G Drews:
Drews runs a popular blog, Paperfury, and has an Instagram account with thousands of followers. When her first book, “A Thousand Perfect Notes” was released in June 2018, it became an instant hit, with support from her friends, followers, and blog readers.
This just goes to show how vital an established online presence can be in understanding how to market a book.
Strategy #3: Create a Blurb and Press Kit
How much did a pirate pay for his hook? An arm and a leg.
That’s how much authors feel like they have to sacrifice when trying to become marketing experts. Sure, it’s difficult, but make no mistake: it’s not impossible.
Like with any great story, you need a hook for your marketing—something that will grab people’s attention and draw them into reading more.
In marketing, we use them all the time (just take a look at my first paragraph).
The equivalent to a hook when you market a book is a blurb. Think about the steps someone takes when they’re considering your book:
Look at the cover page and title.
Read the blurb.
Look at the index to see chapter titles.
Research online.
All in all, with worldwide shortening attention spans, you don’t have a huge amount of time to grab someone’s attention before they click onto the next page.
You need to combine your great writing ability and newfound marketing skills to create the perfect blurb. You can even trial different versions and see which resonates with your audience the most (this would be called A/B testing.)
Blurbs should draw people in, inspire their imagination, and demand that they read on.
Remember that a good buyer’s journey should finish with the delight stage. They should fall in love from the first sentence of your blurb, right to the end of your novel.
Powerful synopses are how you convince people to take a chance on an unrecognized author and build your brand evangelists for future organic marketing. When someone loves your work, (whether that be a newspaper columnist, blog owner, or casual reader) you want to provide them with all the tools they need to help you market your book.
This is when your press kit should come in (also known as a media kit). The more shareable images, videos, and other items you can put in your press kit, the easier it is for your fans to help market your book.
Writers Edit suggests that you should have the following on hand:
Author bio, contact details, and a photo.
Information about your book(s).
Media release information.
Ideas for interview questions or discussion topics.
Strategy #4: Design an Eye-Catching Book Cover
How many times have you been told not to judge a book by its cover?
The funny thing is, we all do it!
We’re naturally drawn to certain elements (such as human faces or different color combinations).
When it comes to marketing a book, this means your cover is going to be vitally important.
Take a look at the cover of Shatter Me by Tahereh Mafi, a bestselling YA dystopian novel. The color combinations, the typography, and the artwork are all cleverly designed to draw our attention. The light gradient as you move up the cover allows the main feature to stand out.
For the most part, book cover design is an area where market research can come in handy.
What do some of the most successful books in your genre have in common when it comes to the cover? Are they like Shatter Me, with one main piece of artwork as the focus? Or, like in non-fiction, do bold-colored, imageless covers with large text dominate the leaderboard?
Consider how you can incorporate the details you are noticing on multiple bestsellers. Walk the thin line between going with what works, and finding a way to add your own, refreshing twist to the market.
Remember that your book cover isn’t just for your physical book, it’s also going to play an important part in online stores like Amazon.
Unless you’re a writer and a high-quality artist, this is probably something you will want to outsource, but your input will still drive the project. Knowledge and feedback will influence some important decisions that can help your book succeed.
Strategy #5: Run Targeted Ads on Social Media
There are nearly four billion active social media users across the world. When you think the population of the world is just under eight billion, this figure is staggering.
When you run social media adverts, you have the ability to get your book in front of this massive audience.
The best part about it?
Social media ads allow you to be unbelievably targeted. Companies like Facebook, Twitter, Instagram, TikTok, and LinkedIn have so much information on their users, and you can use this to make sure you’re reaching the right people with your ads.
use your market research to narrow in on your target audience
utilize video to boost engagement
build specific landing pages that reflect your ad copy
explore different platforms
keep an eye on your analytics and find ways to optimize
It’s much easier to advertise a book to people when you understand their interests, and, luckily that’s exactly what social media helps you to do.
Strategy #6: Create a Mailing List to Market Your Book
No matter what you’re selling, it often takes more than just one touchpoint for someone to make a purchase. People tend to research products, then go away, before coming back and making a purchase at a later date.
Books are often considered “lower value items,” with prices running from $12-$24 on average. This means that customers are more likely to make impulse purchases when in the decision buying process, but, often, there will still be some back-and-forth before clicking the buy button.
No matter how good your marketing approach or book cover, people are going to visit your website, look at your socials, view your book online, and, sometimes, simply leave without making a purchase (no matter how successful you are, this will still happen.)
Once someone leaves, you have no way of reaching them. However, if you’re focusing your efforts on building a mailing list, then you’ve got a way of creating more touchpoints.
Email marketing can be one of your best strategies for marketing your book. By engaging with your subscribers, offering valuable content, and building the relationship, you’re going to boost your sales.
If you use email to market your book, make sure to:
respecting people’s privacy
using segmentation to personalize your outreach
offering value
not just focusing on the sale
driving people to your website
A good mailing list is a valuable commodity and it’s a perfect way to build interest in your future releases.
Strategy #7: Network With Other Authors in Your Niche
People often underestimate the power of networking. Modern technology allows us to reach our target audience so easily that we forget about building relationships.
There are lots of other authors going through the exact same thing as you, and they have lots of insights to share. They’ve also spent time growing their websites, mailing lists, and social media profiles just as you’re doing.
A great way to maximize your reach is by reaching out to other authors and seeing if they will help market your book. They can quickly shoot a message to their mailing list, and you could even pitch it as extra content they can use to share their own work. Perhaps you could organize a joint interview or review the other author’s book to share with your mailing list.
You will find you can build reciprocal relationships, and friendships, where you support each other through the process of marketing your books.
There is a strong writing community out there, and it can pay to get involved in it.
Similarly, you can build up a reputation for your key insight into the industry. Reviewing other books in your genre allows you to tag authors and get your name on their feed. It’s a way to become more visible.
Always be constructive, though, and never tag author’s in negative reviews. You can still post your honest thoughts and feelings online, but it can be hurtful to share critiques directly with them.
Your goal is to make connections with authors, not ruin them.
How to Market a Book: 3 Examples of Successful Book Marketing
Different authors will go about marketing their books in slightly different ways. You may find certain techniques work better than others, but it’s worth exploring every avenue.
Here are some examples of authors who have done an amazing job with their marketing.
Author Website
Chloe Gong is an NYT bestselling author who has only recently published her first book. As part of her marketing efforts, she set herself up on TikTok, where she has millions of views and likes from talking about books. She also has an up-to-date website with great copy, and even a meme page to appeal to her YA audience.
The website helps keep Chloe’s fans updated, whilst also allowing people to get to know the person behind the books. With regular updates, she keeps people coming back and has built a brilliant platform to market her upcoming book, Foul Lady Fortune.
Social Media
Reddit isn’t a social media platform that gets talked about a whole lot, but it can be an amazing platform to start discussions about books.
There are an endless number of Reddit threads on virtually every subject in the world, and often the people taking part are very passionate. This goes for the subject of books as well.
Some authors have found that hosting question and answer sessions on Reddit have been a great way to market their book. People are generally interested in getting to know authors and understand the work they do, and Reddit provides a good platform for this.
Mailing List
Don’t be afraid to do something a little bit different with your email communication. This email from Tansey Morgan is a great example of how you can create engagement with your subscribers.
Not only are the Amazon reviews very helpful for Morgan’s marketing, but the email also makes the recipient feel involved in the process.
There are lots of little ways you can do this, with sneak peeks at content, a behind-the-scenes view of the writing process, and other fun benefits for your subscribers.
How to Market a Book: Frequently Asked Questions
How do I self-market my book?
To self-market a book it’s important to start with market research. From there, you can build your online presence and reach your target audience.
How do I get my book noticed?
Your book cover is one of the best ways to get your book noticed. Look at other books in your niche to find out what they do well, and incorporate this into your book cover.
Can a self-published book become a bestseller?
There’s nothing stopping your self-published book from taking off. Great marketing can create a viral effect, taking you all the way to a bestseller (think 50 Shades of Grey).
How do I market my book on social media?
Targeted social media ads are a great way to reach your target audience and market your book.
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How to Market a Book: Conclusion
There’s nothing stopping you from successfully marketing your book.
The online world has made it much easier to reach your target audience, and there are lots of ways to take advantage of this. By creating an author website, building out your social profiles, and engaging with the community, you can soon build momentum behind your book.
Lots of independently published books have had great success, but one of the key things is they’ve had good marketing behind them. If you can nail this part of the process, then it can make a huge difference to your book sales.
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