With Lewandowski struggling to perform and young star Vitor Roque on his way in, are we witnessing the end of the Pole’s tenure at Camp Nou?
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White House Press Secretary Jen Psaki condemned the Florida parental rights in education bill as “discriminatory,” “horrific,” and “a form of bullying,” repeating a narrative that brands the legislation as “Don’t Say Gay” despite the bill’s actual contents.
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries.
Eight percent of Google searches are questions.
It doesn’t sound like much, right?
Let’s break down the numbers.
Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. That’s a lot of searches.
Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet.
What’s the featured snippet? It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query.
Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions.
Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent.
Have you ever heard of “semantic search?”
It’s what Google uses to understand the context of searches.
The data searching technique aims to understand the meaning of words in context and determine user intent before presenting search results.
This helps Google deliver more relevant results and show the correct answer in a featured snippet.
Now that we understand how Google understands people’s questions, we need to look at how people use search engines.
With the rise of voice search, users are shifting away from short words or phrases. Search queries are taking conversation form, which we call “long-tail keywords.”
For example, if you want to know how to change the light bulb in your fridge, you wouldn’t search “lightbulb,” you’d more likely search “how to change a light bulb in a samsung french door fridge.”
This change in search is causing Google to change how it displays answers, and it’s creating new, valuable SEO real estate opportunities.
What’s better than position #1 on Google?
Position #0.
The featured snippet (also called the Answer Box) is a brief answer to a search query. It is extracted from the top results and sits at the top of SERP.
It looks like this:
What makes the featured snippet such a lucrative piece of SEO real estate?
Say your web page ranks at #8 on the first page. Trudging your way to position #2 or #1 is a slow game when the average #1 result is three years old.
However, if there’s a featured snippet, you can bypass the competition and jump to position #0 by effectively answering users’ queries.
This means you can:
Just how much traffic? Hubspot research found content with a featured snippet have dramatically higher click-through rates.
By providing the best answer to users’ queries, you position yourself as the go-to expert. Users trust in your brand, and are more likely to convert.
When Google sees visitors are happy with your site, it sends good engagement signals, which helps your content move up the search result ranks.
Before we take a deep dive into how to use lucrative keywords to answer users’ queries, let’s take a few steps back and cover the basics.
Keywords are words and phrases people type into Google and other search engines to find information.
The best type of keywords are words and phrases your audience is using. You want to create content around their search queries to get the right people to your website and into your sales funnel.
What are lucrative keywords?
Lucrative keywords are long-tail keywords with a high ROI. There is high search volume, low difficulty, and high intent to make a purchasing decision.
By focusing your SEO strategy around question-based lucrative keywords, you attract hot leads that are ready to convert.
Now that you understand how Google finds answers to questions and the SEO benefits, the next step is optimizing your content for the answer box.
Here’s how to find lucrative keywords, uncover search queries your audience is typing into Google, and format your pages to snag position #0.
The secret sauce to my digital marketing agency’s success? Becoming an expert at finding long-tail keywords with high intent.
It’s a topic I’m so passionate about I created my own keyword research tool called Ubersuggest.
Below, I’ll break down how to use Ubersuggest to uncover keywords that are:
Step 1: Go to Ubersuggest and type in a general term related to your niche, e.g., “digital marketing.”
Step 2: Scroll down and click on “View All Keyword Ideas” and click on the “Filter” button.
Step 3: Enter a minimum cost-per-click (CPC) of $1. Set the SEO difficulty to a max of 40.
Ubersuggest provides a list of keywords you can sort and export so you can find the best ones for your business.
There is also a “Question” tab where you can see question-based keyword ideas.
Lucrative keywords should have the following characteristics:
Don’t rely just on a keyword research tool like Ubersuggest to help you find question-based questions.
There are several other tools and websites to gain more information on the type of queries your audience is asking.
Answer The Public is a free tool for uncovering question-based queries for keywords.
Here’s how to use it:
Answer The Public will then give you a list of questions broken down into different categories like:
Download the data to a CSV file and note the user queries you’d like to answer.
Other websites for finding questions your audience is asking include:
Once you have your questions related to your lucrative keywords, start creating a content plan.
When you have a list of question-based keywords, start using the phrases as headers.
For example:
If the question is, “What are Deepfakes” use it as an H2 tag near the beginning of the post.
Underneath the H2 header, answer the user query within the first paragraph. Get straight to the point. This helps Google understand your content and tag it as a snippet for the Answer Box.
Remember, Google will only use one short paragraph or a bulleted list to answer the query.
One of the easiest ways to optimize your website pages to answer users’ queries is by creating a frequently asked questions (FAQ) section.
Use the FAQ Schema (a piece of code to show Google what questions are being asked and pointing to the answer), to capitalize on sought-after organic search real estate.
This is how Google explains the schema:
By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search.
When it comes to creating your FAQ, you have two options:
Adding links to other pages within your answers adds to the FAQ power. Once someone clicks, you can lead them further down your sales funnel with more detailed content and increase your chances of converting a searcher into a paid customer.
Creating a FAQ page or section will help Google scan your content better and improve your chances of ranking for position #0.
There are four types of feature snippets you want to optimize your content for: paragraphs, lists, tables, and videos.
When creating your content, write with both user queries and Google in mind, and then optimize the formatting.
According to SEMrush, top answers to queries use the following formatting:
As you incorporate lucrative question-based keywords into your content, keep your answers close to these numbers to increase your chances of landing a featured snippet.
Worried about dating your content because you’ll appear irrelevant in search results?
Not adding a date could stop you from landing spot #0 with Google.
Besides, updating your old content can boost your search engine traffic. Create an editorial plan to go through older posts, remove outdated information, and update facts.
Not only will it build trust with readers, but Google will reward you.
Even if you don’t have anything new to add to a page, you’ll want to make sure there is a publication date.
According to a featured snippet study from SEMrush, older content with a date won the snippet feature if it had the best answer. Seventy percent of the featured snippets analyzed were from 2018, 2019, and 2020.
Spring cleaning your content and optimizing it for question-based queries may earn you a featured snippet and boost your page views without having to create a new blog post or page.
As you create content to answer users’ queries, there are some questions you want to avoid.
There are searches where Google returns a direct answer from the Knowledge Graph. These answers do not have a website link, and there is no SEO or monetary value to targeting these question keywords.
For example, the search query “How tall is Mount Everest” returns a direct answer of 5895m.
Ranking for this answer won’t drive traffic or clicks, so there’s no point in spending resources to snag this spot.
Optimizing your content to answer users’ queries is the core of an effective SEO strategy. It helps you zero in on the problems your audience faces and position your business as an expert.
In addition to helping your audience, lucrative question keywords can help grow your business. Not only can you skip a few positions in search and go straight to #0, but you’re more likely to earn clicks from users with high purchasing intent.
How are you going to implement question-based keywords into your content?
Even the best hard money lenders can be problematic. Read on to find out more.
If you’re looking to flip houses, you may have heard these terms. But what is hard money funding, and can it work for you?
Hard money loans are asset-based loans that can fund any real estate investment. These loans are based on the property value. There is no need for background checks or credit scores. Some lenders even offer hard money loans based on the after-repair value of a building. Hard money lenders make finance house flipping with their asset-based loans.
Since it’s based on the real estate value (before or after repair), a borrower with poor credit can get these loans. Hard money loans are fast, sometimes even within 24 hours of application.
Interest rates can be very high, as in three times that of banks. Terms can be very short, as in 6 – 18 months, versus a standard 30-year mortgage.
Plus a hard money lender wants you to have some skin in the game, typically at least 10% of your own money. That way the lender knows their interests are protected, because you don’t want to lose your money. Hard money loans also tend to not be subject to consumer lending regulations. So, caveat emptor.
If you go ahead with hard money funding, its use is virtually always for real estate projects. These are either house flipping, or real estate investments.
House flipping consists of buying a property, repairing it, and selling it for a profit. Fix and Flip loans are one of the most common types of hard money loans. For house flippers, having fast funds for their flips is a necessity. These hard money loans are made for house flippers looking to flip a property by making some upgrades and selling it for a profit.
Fix and flip loans are short term loans (6 – 12 months) covering almost all the house flipping costs. Hard money funding is not only used to cover the property value of the building. It also pays for a portion of the repairs needed to flip. For example, some hard money lenders even offer to base the loan on the after-repair value of the flip. This gives the house flipper more funds to flip with from fix and flip lenders.
Demolish your funding problems with 27 killer ways to get cash for your business.
House flippers don’t always sell the buildings they repair. Many make passive income by renting their properties. For those looking to acquire and upgrade large rentals, hard money funding is essential. This type of flipper financing lends on the underlying asset of the property.
To make the most of long-term rentals, upgrading and repairing the property is necessary. Here, hard money loans are based on the after-repair value of the property. House flipper funding for large one-time repairs to a property helps improve the property for higher rents. It also helps to offset the cost of the repairs.
With alternative rental sites like Airbnb becoming more and more popular, house flippers are looking into flipping vacation rentals with hard money loan lenders. Vacation rentals can turn over large profits but many will require large repairs to get more bookings. These repairs and modern upgrades are necessary to ensure solid bookings throughout the year. Using hard money funding to make upgrades is faster than using a traditional lender. Like all flipper financing, the loan is based on property value and not the applicant’s credit history.
Paying cash for a property is a great way to lower costs for a property. But it leaves gaps for funding repairs. Home rehabs are ideal for one-time large repairs. This can be for a flip that they bought in cash, a rental, or anything in between.
Often when looking to charge more in rent, house flippers will add amenities and upgrades to their properties. Home rehabs can also be for investors looking to sell off property and maximize their return by adding a few upgrades. With only using flipper financing for the repairs, the house flipper can save money on down payments. This means a larger profit margin via hard money lending. Hard money funding can be a way to make sure projects finish on time.
Sometimes house flippers need to refinance properties to prevent foreclosures, get better rates, or get more cash to finish their flip. Bridge loans, a special type of flipper funding, can help flippers complete their projects to save them from foreclosure. Bridge loans work to ‘bridge’ cash gaps for a property. This cash is used to finish the flip, sell the property, or prevent foreclosure.
Sometimes, house flippers will use hard money loans to buy foreclosed properties. This makes them a great option for someone looking to pounce on a great deal in the fast-moving real estate market. Sometimes bridge loans fund short sale loans, or even the acquisition of off-market properties. They can help you get a hard money loan for auction property.
Reasons for refinancing include to prevent foreclosure, fill in cash flow, or make sure a project is done on time. Hard money funding can help with all of these issues. This type of funding works for house flippers who need a one-time influx of capital.
Hard money funding can be used for more than flips. It can also be used for commercial real estate financing. This is for commercial properties such as retail stores. Note: hard money loan rates will vary.
Demolish your funding problems with 27 killer ways to get cash for your business.
Flippers and commercial real estate investors have choices beyond hard money loans. They can try a home equity loan for flipping, or an investment property line of credit for real estate investments. Another option is a business line of credit.
Yet another option is a cash out refinance loan, or a permanent bank loan/online mortgage. Rates and terms will vary. But for great rates, have you checked out what Credit Suite has to offer?
Amounts range from $100,000 – $20,000,000. This financing can be used for refinancing a property, even if you are doing a cash-out refinance. Maximum LTV 70%.
Loan-to-values range from 55 – 65%, depending on the purpose of the loan. Plus your clients can also get SBA loans. Renovations get loan to value of up to 60%.
Credit Suite has funding programs available including conventional property financing, money for investment properties and hard money loans, bridge loans and loans for the purchase of commercial real estate.
Credit Suite offers financing for many different, even unique property types. Get funding for industrial offices (general or medical/dental), light manufacturing buildings, self-storage facilities, and more.
Demolish your funding problems with 27 killer ways to get cash for your business.
Approval amounts go up to $20,000,000. Bad credit is accepted. Use the real estate as collateral. You will need to provide bank statements. House reseller financing or a commercial real estate loan can be a big step, let’s take it together.
Hard money funding can be a good choice for house flippers and commercial real estate investors who have bad credit or want/need to get money fast. But interest rates can be high, and terms can be short. Plus there is little regulation. Credit Suite can help you get funding for commercial real estate or house flipping, with better rates and terms than you would expect.
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