The value of the bitcoin at the time it was seized last week marks the department’s largest-ever financial seizure, officials said. The post Justice Department Says It Seized $3.6 Billion Worth of Bitcoin Stolen in 2016 Hack first appeared on Online Web Store Site.
Tag: Hack
How I Ranked For 636,363 Keywords Using This Simple Hack
When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.
Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.
But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.
So, what was this hack?
Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.
So how did I do it?
When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?
So how can you easily identify these problems people are
searching for?
Typically, you want to look for 3 types of keyword phrases:
- Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
- Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
- Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.
But how do you find these keywords?
Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.
Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.
Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.
I want you to click on the “view all keyword ideas”.
You’ll now be taken to the keyword ideas report that looks
like this:
Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.
You’ll then see some suggestions that you could consider
going after. Such as:
- Why is marketing important?
- What marketing does?
- How marketing works?
But as you scroll down, you’ll find more specific questions such
as:
- Why a marketing plan is important?
- How marketing and sales work together?
- How many marketing emails should you send?
Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).
More importantly, though, you can create content around all of those phrases and sell people to your product or service.
For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.
You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.
And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.
Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.
Can it get any better?
Speaking of search intent, I want you to click on the comparisons
tab.
You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.
Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.
Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.
What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.
Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.
This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.
If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.
And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.
Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.
You can write articles related to integrations and also push your own product and break down how it differs from the others.
If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.
So how did I rank for 636,363 keywords?
I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.
But I did type in my domain name into Ubersuggest and then headed over to the top pages report.
From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.
As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.
How did I do this?
Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.
Conclusion
The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.
But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.
So, what should you do instead?
Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.
What do you think about the new Ubersuggest feature?
The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Neil Patel.
The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on #1 SEO FOR SMALL BUSINESSES.
The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Buy It At A Bargain – Deals And Reviews.
How I Ranked For 636,363 Keywords Using This Simple Hack
When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.
Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.
But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.
So, what was this hack?
Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.
So how did I do it?
When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?
So how can you easily identify these problems people are
searching for?
Typically, you want to look for 3 types of keyword phrases:
- Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
- Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
- Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.
But how do you find these keywords?
Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.
Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.
Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.
I want you to click on the “view all keyword ideas”.
You’ll now be taken to the keyword ideas report that looks
like this:
Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.
You’ll then see some suggestions that you could consider
going after. Such as:
- Why is marketing important?
- What marketing does?
- How marketing works?
But as you scroll down, you’ll find more specific questions such
as:
- Why a marketing plan is important?
- How marketing and sales work together?
- How many marketing emails should you send?
Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).
More importantly, though, you can create content around all of those phrases and sell people to your product or service.
For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.
You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.
And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.
Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.
Can it get any better?
Speaking of search intent, I want you to click on the comparisons
tab.
You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.
Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.
Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.
What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.
Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.
This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.
If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.
And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.
Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.
You can write articles related to integrations and also push your own product and break down how it differs from the others.
If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.
So how did I rank for 636,363 keywords?
I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.
But I did type in my domain name into Ubersuggest and then headed over to the top pages report.
From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.
As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.
How did I do this?
Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.
Conclusion
The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.
But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.
So, what should you do instead?
Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.
What do you think about the new Ubersuggest feature?
The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Neil Patel.
Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes
I’ve been testing a new SEO hack and it works no matter how old or how new your site is.
Heck, you can have barely any links, and I’ve found it to work as well.
Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes.
And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
In other words, your competition doesn’t know about this yet!
So what is this hack that I speak of?
Google’s ever-changing search results
Not only is Google changing its algorithm on a regular basis, but they also test out new design elements.
For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings.
And if you look up a person, Google may show you a picture of that person and a quick overview.
Over the years, Google has adapted its search results to give you the best experience. For example, if you search “2+2” Google will show you the answer of “4” so you don’t have to click through and head over to a webpage.
But you already know this.
Now, what’s new that no one is really using are FAQ-rich results and Answer Cards.
Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. But my listing doesn’t look like most people’s…
As you can see from the image above, Google has pulled FAQ rich results from my site.
And best of all, I was able to pull it off in less than 30 minutes. That’s how quickly Google picked it up and adjusted their SERP listing.
Literally all within 30 minutes.
And you can do the same thing through Answer Cards anytime you have pages related to question and answers.
So how can you do this?
Picking the right markup
Before we get this going with your site, you have to pick the right schema markup.
FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. This will let you be eligible for a collapsible menu under your SERP with the question, that when clicked on, reveals the answer.
It can also let you be eligible for FAQ Action that is shown on Google Assistant. This can potentially help get you noticed by people using voice search to find out an answer!
Q&A schema is used when people are contributing different types of answers and can vote for which answer they think is the best. This will provide the rich result cads under your SERP and shows all the answers, with the top answer highlighted.
After making sure you understand what these are used for, Google also has additional guidelines on when you can and can’t use these schema’s for:
Google’s guidelines
Google has a list of FAQpage schema guidelines.
Only use FAQPage if your page has a list of questions with answers. If your page has a single question and users can submit alternative answers, use QAPage instead. Here are some examples:
Valid use cases:
- An FAQ page was written by the site itself with no way for users to submit alternative answers
- A product support page that lists FAQs with no way for users to submit alternative answers
Invalid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
- A product page where users can submit multiple questions and answers on a single page
- Don’t use FAQPagefor advertising purposes
- Make sure each Question includes the entire text of the question and make sure each answer includes the entire text of the answer. The entire question text and answer text may be displayed.
- Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
- All FAQcontent must be visible to the user on the source page.
And here are the guidelines for Q&A schema:
Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.
Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:
Valid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
Invalid use cases:
- An FAQ page was written by the site itself with no way for users to submit alternative answers
- A product page where users can submit multiple questions and answers on a single page
- A how-to guide that answers a question
- A blog post that answers a question
- An essay that answers a question
- Don’t apply QAPagemarkup to all pages on a site or forum if not all the content is eligible. For example, a forum may have lots of questions posted, which are individually eligible for the markup. However, if the forum also has pages that are not questions, those pages are not eligible.
- Don’t use QAPagemarkup for FAQ pages or pages where there are multiple questions per page. QAPagemarkup is for pages where the focus of the page is a single question and its answers.
- Don’t use QAPagemarkup for advertising purposes.
- Make sure each Questionincludes the entire text of the question and make sure each Answer includes the entire text of the answer.
- Answermarkup is for answers to the question, not for comments on the question or comments on other answers. Don’t mark up non-answer comments as an answer.
- Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
If your content meets these guidelines, the next step is to figure out how to implement the schema onto your website and which type to use.
How do I implement Schema and which to use?
There are two ways to implement it… either through JSON-LD or Microdata.
I recommend choosing one style and sticking to it throughout your webpage, and I also recommend not using both types on the same page.
JSON-LD is what Google recommends wherever possible and Google has been in the process of adding support for markup-powered features. JSON-LD can be implemented into the header of your content and can take very little time to implement.
The other option is Microdata, which involves coding elements into your website. This can be a challenging process for some odd reason, I prefer it. Below are examples of how each work.
FAQpage Schema JSON-LD:
<html>
<head>
<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>
</head>
<body>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is digital marketing?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”:”Digital marketing is any form of marketing products or services that involves electronic device”}
}]
}
</script>
</body>
</html>
FAQpage Schema Microdata:
<html itemscope itemtype=”https://schema.org/FAQPage”>
<head>
<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>
</head>
<body>
<div itemscope itemprop=”mainEntity” itemtype=”https://schema.org/Question”>
<h3 itemprop=”name”>What is digital marketing?</h3>
<div itemscope itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>
<div itemprop=”text”>
<p>Digital marketing is any form of marketing products or services that involves electronic device.</p>
</div>
</div>
</div>
</body>
</html>
Q&A Schema JSON-LD:
{
“@context”: “https://schema.org”,
“@type”: “QAPage”,
“mainEntity”: {
“@type”: “Question”,
“name”: “Can I tie my shoe with one hand?”,
“text”: “I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?”,
“answerCount”: 2,
“upvoteCount”: 20,
“dateCreated”: “2019-07-23T21:11Z”,
“author”: {
“@type”: “Person”,
“name”: “Expert at Shoes”
},
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “It is possible to tie your shoe with one hand by using your teeth to hold the other lace”,
“dateCreated”: “2019-11-02T21:11Z”,
“upvoteCount”: 9000,
“url”: “https://example.com/question1#acceptedAnswer”,
“author”: {
“@type”: “Person”,
“name”: “AnotherShoeMan”
}
},
“suggestedAnswer”: [
{
“@type”: “Answer”,
“text”: “It is not possible to tie your shoe with one hand”,
“dateCreated”: “2019-11-02T21:11Z”,
“upvoteCount”: 2,
“url”: “https://example.com/question1#suggestedAnswer1”,
“author”: {
“@type”: “Person”,
“name”: “Best Shoe Man”
}
}
]
}
}
Q&A Schema Microdata:
<div itemprop=”mainEntity” itemscope itemtype=”https://schema.org/Question”>
<h2 itemprop=”name”>Can I tie my shoe with one hand?</h2>
<div itemprop=”upvoteCount”>20</div>
<div itemprop=”text”>I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?</div>
<div>asked <time itemprop=”dateCreated” datetime=”2019-07-23T21:11Z”>July 23’19 at 21:11</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span
itemprop=”name”>Expert at Shoes</span></div>
<div>
<div><span itemprop=”answerCount”>2</span> answers</div>
<div><span itemprop=”upvoteCount”>20</span> votes</div>
<div itemprop=”acceptedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<div itemprop=”upvoteCount”>9000</div>
<div itemprop=”text”>
It is possible to tie your shoe with one hand by using your teeth to hold the other lace.
</div>
<a itemprop=”url” href=”https://example.com/question1#acceptedAnswer”>Answer Link</a>
<div>answered <time itemprop=”dateCreated” datetime=”2019-11-02T22:01Z”>Nov 2 ’19 at 22:01</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span itemprop=”name”>AnotherShoeMan</span></div>
</div>
<div itemprop=”suggestedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<div itemprop=”upvoteCount”>2</div>
<div itemprop=”text”>
It is not possible to tie your shoe with one hand
</div>
<a itemprop=”url” href=”https://example.com/question1#suggestedAnswer1″>Answer Link</a>
<div>answered <time itemprop=”dateCreated”datetime=”2019-11-02T21:11Z”>Nov 2 ’19 at 21:11</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span
itemprop=”name”>Best Shoe Man</span></div>
</div>
</div>
</div>
When you are implementing it on your website, feel free and just use the templates above and modify them with your content.
If you are unsure if your code is correctly implemented or not, use Google’s Structured Data Testing Tool and you can add your code snippet or the page that you implemented the schema on and it will tell you if you did it right or wrong.
Plus it will give you feedback on if there are any errors or issues with your code.
You can also try Google’s Rich Result Tester. This will give you a brief look at how your structured data will look like in the results!
Getting results in under 30 minutes
Once you make the changes to any page that you think is a good fit, you’ll want to log into Google Search Console and enter the URL of the page you modified in the top search bar.
You’ll then want to have Google crawl that page so they can index the results. All you have to do is click “request indexing”.
And typically within 10 minutes, you’ll notice it kick in and when you perform a Google search you’ll see your updated listing.
Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.
Will Schema get me to rank for People Also Ask and Featured Snippets?
Will this help with People Also Ask and Featured Snippets? So far, there has been no correlation between schema markup and People Also Ask or Featured Snippets and you do not need them to be featured in them.
Optimizing your content for this will not hurt you though and can potentially improve your chances to be on here.
Google has been testing out how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.
It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.
Will this get me on voice search?
With more and more people using mobile devices to find answers to questions, this is a very relevant question!
Especially considering that over half of the searches on Google will be from voice search in the near future.
Answers from voice search get most of their answers from featured snippets.
And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.
Conclusion
This simple hack can potentially increase the visibility of your brand and help improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.
I’ve been using it heavily for the last week or so and as long as I pick keywords that I already rank on page 1 for, I am seeing great results.
And as I mentioned above, when my team analyzed 10,000 sites we only found 17 to be using FAQ and QA schema. In other words, less than 1% of the sites are using this, which means you if you take advantage now, you’ll have the leg up on your competition.
So what do you think about this tactic? Are you going to use it?
The post Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes appeared first on Neil Patel.