Here’s a Great Question from Residential Real Estate Agents: How Do I Build Recession Business Credit

COVID-19 got you down? It’s not going to last forever. In the meantime, you can build recession business credit. Get a jump on then competition and use this pause in our lives to get ahead.

Recession Business Credit for Residential Real Estate Agents and the Rest of Us!

Every entrepreneur asks this same question: how do I build recession business credit?

The United States’s economy has been through any number of changes throughout the years. Our economic fortunes can depend on breakthroughs in modern technology, diplomatic ties (or cutting those ties), the weather, and a lot more. Business credit, luckily, is an asset which you can build even during economic recessions. Nevertheless, you may need to get a little imaginative with it, and with other forms of company funding.

Business credit is credit in a company’s name. It doesn’t link to a business owner’s consumer credit, not even when the owner is a sole proprietor and the sole employee of the company.

As such, a business owner’s business and consumer credit scores can be very different.

Recession Business Credit – Get The Advantages

Due to the fact that recession business credit is separate from individual, it helps to safeguard a business owner’s personal assets, in the event of a lawsuit or business insolvency.

Also, with two distinct credit scores, a small business owner can get two separate cards from the same merchant. This effectively doubles purchasing power.

Another advantage is that even new ventures can do this. Going to a bank for a business loan can be a recipe for disappointment. But building small business credit, when done properly, is a plan for success.

Consumer credit scores rely on payments but also other components like credit utilization percentages.

But for company credit, the scores actually only hinge on if a business pays its invoices on time.

Recession Business Credit – Start The Process

Growing company credit is a process, and it does not occur automatically. A small business has to proactively work to establish business credit.

However, it can be done readily and quickly, and it is much swifter than establishing consumer credit scores.

Merchants are a big part of this process.

Doing the steps out of order will lead to repetitive rejections. Nobody can start at the top with company credit. For example, you can’t start with retail or cash credit from your bank. If you do, you’ll get a rejection 100% of the time.

Recession Business Credit – Get Started with Small Business Fundability

A small business needs to be fundable to lenders and vendors.

Hence, a business will need a professional-looking website and e-mail address. And it needs to have site hosting bought from a supplier like GoDaddy.

And also, company phone and fax numbers ought to have a listing on ListYourself.net.

At the same time, the company phone number should be toll-free (800 exchange or comparable).

A business will also need a bank account dedicated solely to it, and it has to have all of the licenses essential for running.

Licenses

These licenses all have to be in the particular, accurate name of the small business. And they must have the same small business address and phone numbers.

So keep in mind, that this means not just state licenses, but potentially also city licenses.

Learn more here and get started toward establishing small business credit. Get money even in a recession!

Recession Business Credit – Start Credibly Dealing with the Internal Revenue Service

Visit the Internal Revenue Service web site and get an EIN for the small business. They’re free. Pick a business entity like corporation, LLC, etc.

A small business may get started as a sole proprietor. But they absolutely need to change to a form of corporation or an LLC.

This is to diminish risk. And it will take full advantage of tax benefits.

A business entity matters when it involves tax obligations and liability in the event of a lawsuit. A sole proprietorship means the owner is it when it comes to liability and tax obligations. No one else is responsible.

The best thing to do is to incorporate. You should only look at a DBA as an interim step on the way to incorporation.

Recession Business Credit – Set off the Business Credit Reporting Process

Start at the D&B web site and obtain a totally free D-U-N-S number. A D-U-N-S number is how D&B gets a company in their system, to generate a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.

Once in D&B’s system, search Equifax and Experian’s sites for the business. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for correctness and completeness. If there are no records with them, go to the next step in the process.

This way, Experian and Equifax will have activity to report on.

Starter Vendor Credit

First you must establish tradelines that report. Then you’ll have an established credit profile, and you’ll get a business credit score.

And with an established business credit profile and score you can begin to get credit for numerous purposes, and from all sorts of places.

These types of accounts often tend to be for things bought all the time, like marketing materials, shipping boxes, outdoor workwear, ink and toner, and office furniture.

But first of all, what is trade credit? These trade lines are credit issuers who give you starter credit when you have none now. Terms are generally Net 30, instead of revolving.

Therefore, if you get approval for $1,000 in vendor credit and use all of it, you must pay that money back in a set term, such as within 30 days on a Net 30 account.

Details

Net 30 accounts have to be paid in full within 30 days. 60 accounts need to be paid fully within 60 days. Unlike revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you made use of.

To launch your business credit profile the right way, you ought to get approval for vendor accounts that report to the business credit reporting bureaus. As soon as that’s done, you can then use the credit.

Then pay back what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.

Vendor Credit – It Helps

Not every vendor can help like true starter credit can. These are vendors that grant approval with marginal effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.

As you get starter credit, you can also start to get credit from retailers. This is to continue to prove you are reliable and pay in a timely manner. Here are some stellar choices from us: https://www.creditsuite.com/blog/5-vendor-accounts-that-build-your-business-credit/

Uline

Uline is a true starter vendor. You can find them online at www.uline.com. They offer shipping, packing, and industrial supplies, and they report to D&B and Experian. You MUST have a D-U-N-S number and an EIN before starting with them. They will ask for your business bank information. Your company address must be uniform everywhere. You need for an order to be $50 or more before they’ll report it. Your first few orders may need to be prepaid initially so your business can get approval for Net 30 terms.

  • How to apply with them:
  • Add an item to your shopping cart
  • Go to checkout
  • Select to Open an Account
  • Select to be invoiced

Quill

Quill is an additional true starter vendor. You can find them online at www.quill.com. They sell office, packaging, and cleaning supplies. And they also sell toner, office furniture, and even shipping and school supplies. They report to Dun and Bradstreet every quarter.

To apply, you MUST have a D&B PAYDEX score. If not given a Net 30 they will ask you to do prepaid orders of $100.00. Normally any prepaid order won’t report but you would need them to have given you a Net 30 account. Net 30 accounts require $50.00 purchase to report.

New business or businesses with no credit history may need to prepay purchases until Net 30 approval. Terms are Net 30.

  • Here’s how to qualify:
  • Your corporate entity must be in good standing with the applicable Secretary of State
  • You must have an EIN and a D-U-N-S number
  • Business address (it has to match everywhere)
  • Business license (if applicable)
  • A corporate bank account

Apply online or over the phone.

Grainger Industrial Supply

Grainger Industrial Supply is likewise a true starter vendor. You can find them online at www.grainger.com. They sell hardware, power tools, pumps and more. They also do fleet maintenance. And they report to D&B. You need to have a business license, EIN, and a D-U-N-S number.

  • To qualify, you need the following:
  • A business license (if applicable)
  • An EIN number
  • A company address matching everywhere
  • A business bank account
  • A D-U-N-S number from Dun & Bradstreet

Your business entity must be in good standing with the applicable Secretary of State. If your company doesn’t have established credit, they will require additional documents. So, these are items like accounts payable, income statement, balance sheets, and the like.

Apply online or over the phone.

Business Credit for Residential Real Estate Agents in a Recession Credit Suite

Recession Business Credit – Get Benefits from Accounts That Don’t Report

Non-Reporting Trade Accounts can also be helpful. While you do want trade accounts to report to a minimum of one of the CRAs, a trade account which does not report can still be of some worth.

You can always ask non-reporting accounts for trade references. And credit accounts of any sort will help you to better even out business expenditures, thereby making budgeting simpler. These are companies like PayPal Credit, T-Mobile, and Best Buy.

Store Credit

Store credit comes from a variety of retail companies.

You must use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, use the small business’s EIN on these credit applications.

Fleet Credit

Fleet credit is from companies where you can purchase fuel, and fix and maintain vehicles. You must use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, make certain to apply using the business’s EIN.

Learn more here and get started toward establishing small business credit. Get money even in a recession!

Cash Credit

These are businesses such as Visa and MasterCard. You must use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.

These are often MasterCard credit cards.

And there are tons of ways these business credit cards can help residential real estate agents.

Learn more here and get started toward establishing small business credit. Get money even in a recession!

Recession Business Credit – Monitor My Business Credit

Know what is happening with your credit. Make certain it is being reported and take care of any mistakes ASAP. Get in the practice of taking a look at credit reports and digging into the details, and not just the scores.

We can help you monitor business credit at Experian and D&B for 90% less than it would cost at the business CRAs.

At Equifax, you can monitor your account at: www.equifax.com/business/business-credit-monitor-small-business.

Update Your Data

Update the relevant information if there are inaccuracies or the information is incomplete. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp. So for Equifax, go here: www.equifax.com/business/small-business.

Recession Business Credit  – Fix My Business Credit

So, what’s all this monitoring for? It’s to dispute any inaccuracies in your records. Mistakes in your credit report(s) can be fixed. But the CRAs often want you to dispute in a particular way.

Disputes

Disputing credit report errors typically means you mail a paper letter with copies of any evidence of payment with it. These are documents like receipts and cancelled checks. Never send the originals. Always mail copies and retain the originals.

Fixing credit report inaccuracies also means you specifically itemize any charges you dispute. Make your dispute letter as crystal clear as possible. Be specific about the concerns with your report. Use certified mail so that you will have proof that you sent in your dispute.

Recession Business Credit – A Word to the Wise

Always use credit smartly! Don’t borrow more than what you can pay back. Keep track of balances and deadlines for payments. Paying off on schedule and fully will do more to elevate business credit scores than nearly anything else.

Establishing small business credit pays off. Great business credit scores help a business get loans. Your lender knows the small business can pay its debts. They understand the company is bona fide.

The business’s EIN attaches to high scores and credit issuers won’t feel the need to demand a personal guarantee

How Do I Build My Business Credit: Takeaways

Business credit is an asset which can help your small business for years to come. Learn more here and get started toward establishing small business credit. The COVID-19 pandemic is not going to last forever.

The post Here’s a Great Question from Residential Real Estate Agents: How Do I Build Recession Business Credit appeared first on Credit Suite.

Here’s a Great Question from Residential Real Estate Agents: How Do I Build Recession Business Credit

COVID-19 got you down? It’s not going to last forever. In the meantime, you can build recession business credit. Get a jump on then competition and use this pause in our lives to get ahead. Recession Business Credit for Residential Real Estate Agents and the Rest of Us! Every entrepreneur asks this same question: how … Continue reading Here’s a Great Question from Residential Real Estate Agents: How Do I Build Recession Business Credit

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right?

But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do.

And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about.

And there are actually more interesting trends that will
affect your marketing that no one is really talking about.

So, what are these trends? What’s going to happen in 2020?

Alright, here goes…

Trend #1: Companies who rely on Google Analytics will get
beat by their competition

We all love Google Analytics.

Heck, I love it so much I log in at least 3 or 4 times a day. And here is the kicker: I get so much traffic that my Google Analytics only updates once a day.

I really need to break that habit but that’s for another day.

You are probably wondering, what’s wrong with Google Analytics?

There actually isn’t much wrong with it. It’s a great tool,
especially considering that it’s free.

But here is the thing… marketing has been changing. New channels are being constantly introduced, such as voice search.

And transactions no longer are as simple as someone coming and buying from you and that’s it.

These days there are things like upsells, down sells, repeat purchases, and even checkout bumps. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars.

This has caused companies to start using analytics solutions that tie into their database better, such as Amplitude.  Or better yet, you are seeing a big push into business intelligence.

A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income.

In 2020, you will see more companies adopting business intelligence solutions… from paid ones to free ones like Google Data Studio.

If you haven’t checked out Data Studio, you’ll want to start now because it is easy to pass in all of your business and marketing data into one place. For example, you can pass in more granular data from your Facebook ad campaigns into Data Studio while that would be a bit difficult to do with Google Analytics.

Trend #2: Companies will optimize for voice search, but not
for revenue

According to ComScore, over 50% of the
searches in 2020 will be from voice search
. But that’s not really a new
trend… everyone has been talking about that for years.

So, what’s the big deal?

Optimizing for voice search is a great way to get your brand
out more, but how is that going to convert into sales?

I haven’t seen too many solutions so far when it comes to
capitalizing on your voice search traffic, but so far there is Jetson.ai.

If you aren’t familiar with Jetson.ai, it makes it so people can buy from your site using voice search. It doesn’t matter if it is Alexa or Google Home, they work with most of the popular devices.

What’s cool about Jetson.ai is that it can learn from each customer and customize the interactions.

For example, if I keep ordering the same toothpaste from a specific store using voice search, Jetson.ai keeps track of that so you can easily keep ordering the same product over and over again with little to no friction.

Heck, it’s easier than logging into your computer or pulling
out your phone to make a purchase.

Trend #3: Your lists won’t convert as well, so you’ll
have to look for alternative communication channels

Email, it’s something we all use in the corporate world.

But here is something interesting when it comes to marketing
emails… I’m in a group with a bit over 109 email marketers across different
industries in different parts of the world.

And can you guess what we are all noticing?

Our open rates are staying roughly the same and that’s
largely because we all know how to clean and optimizing for deliverability.

But our click rates are going down.

So far as a group we have seen our click rates drop by
9.4% in 2019.

That’s crazy considering as a group we have over 146 million email addresses.

Now does this mean email is dead?

Of course not!!!

Email is here to stay and will be here for a very long time.

But what companies will have to do in 2020 is to leverage more communication channels.

Chatbots will take off drastically. Not necessarily the Intercom’s or Drift’s of the world but more so the solutions like ManyChat and MobileMonkey.

ManyChat and MobileMonkey leverage Facebook Messenger and as they connect it with Instagram and WhatsApp it will get even more popular.

In addition to chatbots, you’ll see more people leveraging
tools that allow push notifications like Subscribers.

It’s so powerful, here is the impact I’ve been able to
generate from push notifications so far using Subscribers.

You can wait till next year to lever chatbots and push
notifications, but I’d recommend you start sooner than later. 😉

Trend #4: Moats will almost be non-existent, other than
brands

You’ve probably heard the word “moat” before. If you
haven’t, just think about water around a castle.

Back in the day, they had water all around the castle and
they used a drawbridge to get in and out of the castle, so it would protect
them from invaders.

With your business, you may have a moat. It could be a feature, your cost structure, a technological advantage, or even a marketing advantage.

Over the years, moats in the online world have slowly been disappearing.

It’s easy for anyone to copy these days. So, what’s separating you from your competition?

Something could work right now, but it won’t last forever…

But do you know what will still be a strong moat in 2020 and
even a stronger one in the future?

It’s branding.

People buy Jordan shoes because they love Michael Jordan.
His brand is stronger than ever even though he hasn’t played in the NBA for
roughly 16 years.

His shoes are so popular, it’s helped him boost his net worth to over a billion dollars. Plus owning a basketball team doesn’t hurt either. 😉

But what’s interesting is he’s made more money after
retirement than he did as a basketball player.

And it’s not just Jordan who built a strong brand… so
have the Kardashians
.

Kylie launched a billion-dollar company according to Forbes and it was all because of her personal brand. Her cosmetic company isn’t doing anything revolutionary. She just has a strong brand… and good for her for monetizing her brand.

The same goes for companies like Nike, Ferrari, Tesla, American Express… and the list goes on and on.

It’s why companies are spending over 10
billion dollars a year on influencer marketing
.

Just look at my agency NP Digital. It’s literally one of the fastest-growing ad agencies out there. And when I look at all of my competitors’ numbers, we are growing at a much faster pace because of my brand.

Yes, we have a great team, but again, that really isn’t a moat as a lot of agencies have great teams. It’s my brand that gave us a really fast kick start and continues to hopefully push us up.

You’ll want to build a brand in 2020. Whether it is personal
or corporate, it’s the best moat you can build in marketing. Plus, it will help
you with Google’s EAT.

Trend #5: Marketing will become a more even playing
field, you’ll have no choice but to use automation

When I first started off as an entrepreneur, I turned to SEO because I couldn’t afford the big ad budgets as my competitors.

Heck, I couldn’t even afford to run any paid ads.

Over the years, the playing field has become more level.

There are credit card companies like Brex that make it easier for startups to
get approved for larger limits and you may not have to pay them back right
away.

There are financing companies that will give you cash to
spend on marketing, so non-venture funded companies can more easily compete.

There are even companies like Lighter Capital that will give you loans without all of the headaches based on your existing revenue.

And to top it off, software solutions are now starting to integrate AI to give better recommendations. From Clickflow and RankScience to Distilled ODN… everyone is trying to use AI to make SEO and other forms of marketing.

Heck, BrightEdge can even automate your SEO (or at least a large portion of it). According to them, their automated SEO solution increases page views per visit by 60% as well as provides 21% more keywords on page one​.

Keep in mind their clients are really big (their software starts in the thousands of dollars per month) so they would probably see better results than most companies, but still, you will start seeing many more software companies leverage AI.

Even with Ubersuggest, I’m working on creating AI that does the SEO for you so you no longer have to spend endless hours while, at the same time, saving you thousands of dollars.

In other words, the marketing playing field is getting more
even. And if you want to do well, you are going to have to leverage AI and
automation.

If everyone else is using it and you aren’t, you are going to get crushed because it will make changes faster and more accurately than a human. Again, it’s the only option you’ll have if you want to continually compete.

But don’t worry, there will be affordable/free solutions that exist, it’s just a matter of time. 😉

If everyone is leveraging the same AI marketing technology, how can you beat your competitors?

Well, it will come down to everything else… price, customer
service, upselling, operations, sales… All of the small stuff is what’s going
to help you win.

Trend #6: There will be no more silver bullets, we will
all have to optimize for marginal gains

A lot of businesses were built off of one marketing channel.

Dropbox grew through referral marketing. Invite more
friends, get more free space.

Facebook was built off your email address book. Facebook used to tap into it and invite all of your contacts to use Facebook on your behalf.

Companies like Quora and Yelp were built off of SEO. All of those rankings really help drive their businesses.

But you no longer can build a business through just one
marketing channel. Good channels now get saturated extremely fast.

Even if they work and cause explosive growth, it will only last for a short while before your competitors jump on board and make it harder.

Marketing is now heading in the direction of being about “marginal gains.”

There’s a British cycling coach named Dave Brailsford. His
belief was that if you improved every area related to cycling by just 1
percent, then those small gains would add up to remarkable improvement.

And he’s right, that’s how you win a race.

The same will be with your marketing. There will be a big shift from people focusing on one channel and trying to find the “Holy Grail of marketing” to working on slightly improving each area of your marketing.

From split testing your title tags to get a few ranking improvements to adding checkout bumps to your order page so you can spend a little bit more on your paid ads to using Google Data Studio so you can better optimize for your lifetime value…

It’s all about the little things. That’s what is going to
add up to winning.

That’s what you’ll have to shift your mindset to in order to win in 2020 and beyond.

Trend #7: Personalization is the new marketing

The problem with marketing as it exists today is that 95% of your visitors will never convert into a customer. And that’s if you are lucky.

Chances are you are more likely looking at 97% plus of your
visitors never converting.

The big reason isn’t that your marketing sucks or that all
of those visitors are junk and unqualified.

It’s that your message doesn’t fit every single one of your
visitors.

But through personalization, you can convert more of your visitors into customers.

A basic example of this is Amazon. When you go to Amazon, they know your patterns and what you typically buy so they show you what they think you want to see in order to boost their conversions.

And it works! When I log into Amazon I see tons of household supplies because that is what I buy the most often. I never buy dog food (which is smart because I don’t have a dog) so I’ll never see ads for dog food.

Businesses are also trying to personalize each and every single experience both online and offline. 

Companies like Amperity are trying to create a customer relationship engine so you can better serve each of your customers, whether it is online or offline.

Marketing is going to become a game of personalization. With
ad costs and even general marketing costs rising, you have no choice but to
figure out how to convert the 97% of your traffic that just never comes back.

You’ll see a big push for this in 2020.

Conclusion

I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future.

These are trends that will come true, some already are, and
you have to adapt for them.

Here’s the beautiful part, though. You just read this, and now have a chance to act on the information before your competition. So, make sure you go and do so.

I want to see you not only succeed but I want you to beat
your competition. And I believe you can, whether you are a big company, or just
starting off with very little to no money.

So, what do you think of the trends above? Do you see any
marketing trends that will come true in 2020 that few people talk about?

The post Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About appeared first on Neil Patel.