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Article URL: https://www.ycombinator.com/companies/infisical/jobs/MteMdIQ-full-stack-engineer
Comments URL: https://news.ycombinator.com/item?id=39681919
Points: 0
# Comments: 0
Make no mistake: Running a website is hard.
There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. This is to say nothing of security—you (and your visitors) really don’t want your site hacked.
The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.
These services offer support and can help with website downtime, theme modifications, site backups, and more.
I’ve put together a list of the best WordPress maintenance and management services to help you get started.
WP Buffs is a top maintenance service for those who want full confidence in their site’s security. When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available.
The plugin exists to protect a site from nasty malware and spam, but it’s also useful for its cache feature that improves the loading speed of a site—something crucially important for good rankings.
Users also have the option to back up their entire site with WP Buffs and store it in the cloud for extra peace of mind.
Other key features of WP Buffs include:
On the pricing front, WP Buffs offers multiple plans. The key ones are Maintain, Protect, Perform, and then there are a series of custom plans for those with advanced needs.
Itemized, these are:
The iThemes Security Pro premium plugin is included from the second package onward or the Protect tier in this case. The third level of pricing, Perform, includes four daily cloud backups, priority support, and complete malware removal.
Learn more and get started at WP Buffs.
GoWP is an ideal WordPress maintenance service for agencies and web developers. Whether you want to expand your team or outsource more of your services, GoWP can completely support you.
It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the maintenance services GoWP provides as if those services are now part of the agency’s own back end.
The white-label focus allows GoWP to create a dedicated mailbox using a domain, provide help and support to all requests to that email, and share a white-labeled dashboard with clients.
On top of that, you have WordPress plugin updates, security monitoring, and automatic site backups with 90 days of offsite storage.
Other powerful features of GoWP include:
GoWP has these main tiers of pricing:
The second tier gives agencies access to a 24/7 team of experts, a support ticket dashboard, and Visual Validator WordPress updates.
The next tier jumps up in price but does provide you with a dedicated WordPress developer for it. Learn more at GoWP.
FixRunner is a great choice for dedicated tech support.
The service features monthly support time from 90 minutes to four hours—this does depend on the plan you opt for—and additional help is available if you need it.
You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.
I was particularly impressed with FixRunner’s 30-day satisfaction guarantee that offers a full refund, no questions asked if you’re unhappy with the service.
FixRunner also offers:
The service provides plans for both small websites and bigger, enterprise-level ones. There are three core plans available for smaller websites:
If you sign up for a full year, the price drops considerably. For example, the Premium plan drops to $49 per month.
For bigger websites or Enterprise-level business, we have the following:
If you run a smaller website, I think the Rocket package is a good starting point—it includes support for online shops, on-page SEO optimization, and a faster response time for sites, making it a notable offering all around.
Valet should be a top pick for those that run ecommerce stores.
It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.
Some of the other highlights include:
The first paid plan with Valet starts at $300 per month and includes two hours of support.
should check out the professional plan that costs $750 a month but includes five hours of dedicated support every month.
The top-tier plan with Valet is the Elite Plan that offers over ten hours of support each month, and this is quite clearly catered towards large companies that have the extra funding available.
General consultations with Valet are available and cost $175 per month.
SiteCare is the best option on my list for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.
SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.
Once that’s done, the service implements a series of best practices, removing the website’s weaknesses step by step until it’s responsive and efficient.
SiteCare offers the following to those that use the service:
In terms of pricing, things are clear and simple. There are four key plans available:
The Standard plan includes access to the essentials, such as daily backups, malware cleanup, and access to support.
The more advanced plans are quite a jump, but for that, you get access to custom development hours with a specialist and a few extras such as ecommerce support and Sucuri firewall.
Only want specific parts of a service? Well, The WP Butler is unique because it allows users to customize their service plan.
For example, maybe you’re just looking for caching and speed improvements but don’t require anything else.
Monthly services with The WP Butler include malware scans, daily or weekly backups, and plugin or theme updates.
The itemized one-off service includes everything from configuring HTTPS to a custom security inspection.
Additional features of The WP Butler include:
As there are quite a few options with The WP Butler, pricing varies significantly depending on what you need.
If the monthly packages are more suited to you, these come in the following tiers:
One-off services range from $100 to $250, and there’s even the option of a monthly retainer. With this, you pay for a set number of hours of development work each month. Lots to choose from here.
Don’t you want WordPress experts building your WordPress site? Then Emily Journey & Associates is who you need to call. This women-owned and led company is an excellent choice for website maintenance services if you want direct access to a dedicated website manager.
Founded in 2012 by Emily Journey, the EJ&A team has developed a reputation for its high standard of professionalism.
Companies choose Emily Journey & Associates for their consultative approach and depth of experience with the WordPress platform.
EJ&A clients can count on:
In terms of pricing, Emily Journey & Associates is among the higher-priced agencies for website maintenance services.
Their service package options are as follows:
The website managers at EJ&A are also WordPress instructors. If you’re looking for responsive website service, they’ll do the work for you or even teach you through an informative training course. This is a valuable plus when you want to understand the capabilities and limits of your website.
There are two primary ways that people outsource the maintenance and management of WordPress.
One is to pay for a managed WordPress hosting plan, which means the provider takes over a lot of the technical legwork that goes into running WordPress sites. They also provide premium customer support that goes above and beyond what you usually get with web hosting.
Companies like WP Engine, Bluehost, SiteGround, and WordPress.com (not WordPress.org) all offer managed WordPress hosting plans. These can be a great way to offload your site maintenance responsibilities, though you have to pay more than you do for “unmanaged” hosting.
Not every web host offers a managed WordPress option, though, so your other option is to use a WordPress maintenance and management service.
You really want to find a single service that covers all the WordPress responsibilities you want outsourced. There’s no sense in getting more than one, which would be confusing for everyone.
Here are the core areas you need to consider.
It goes without saying how important security is for a site in the internet age. With the increase in threats and cyberattacks, knowing someone has got your back can bring great comfort.
Most of the maintenance services on this list include top security monitoring as part of their monthly packages, although not every service will.
Some, for example, might include security monitoring as an optional extra. If that’s the case, I say it’s worth the add-on cost. At the very least, get a WordPress security plugin to cover
How essential this is depends on the size of a company, but in most cases, monitoring a site for threats and knowing what to do if attacked is key. A maintenance service removes a great deal of worry here, so I think it’s a vital area to consider.
Site optimization is a broad term, but in the case of WordPress maintenance and management services, I’m mainly talking about making a site more responsive and quicker to load.
A slow website can lead to people leaving sites rapidly in today’s fast-paced world, not to mention that Google actively penalizes slower websites by pushing them down in the search results.
A WordPress maintenance service can optimize a site to load quickly, making it responsive and pleasurable to use. This is important for every single site on the internet.
Almost all the WordPress maintenance services on this list include site optimization in some form, though the exact service carried out can vary.
A site that’s a victim of a cyberattack could find itself damaged and beyond repair—that’s where site backups come in. These allow users to restore a healthy and fully working version of said site.
In fact, it might not be a cyberattack, mistakes that delete files or whole databases can happen, sometimes inexplicably.
Having a maintenance service ready and waiting to install a healthy backup of a site if something goes wrong is beyond useful. It removes a lot of the stress from potentially losing everything.
Companies of most sizes will find this a vital feature, although site backups are easy enough to do if you’re an informed solopreneur—in the case of the latter, they might not need this particular service.
Create a maintenance page (.maintenance file) for your blog to inform readers when it is being updated or to create a coming soon page for a new website. The front end of the blog is fully accessible to users with admin credentials. When the plugin is activated, your blog enters maintenance mode, is operational, and only authorized users can access the front end.
The list of WordPress maintenance services I recommend to agencies are:
A great path to securing your WordPress site starts with choosing a good hosting company. Install WordPress plugins to help with security that can scan for malware and monitor security, activity auditing, and other features. Make sure you install an SSL certificate to help protect sensitive information. Keep everything in WordPress updated and your site secure from hackers and you’re good to go.
They aid with website speed optimization, WordPress upgrades, security audits, emergency support duties, and more. In addition, they provide a variety of digital marketing services, including SEO optimization, pay-per-click management, content marketing, and more.
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WordPress maintenance and management services can be crucially important to the right person. There’s a considerable amount of choice out there too, and knowing where to start can be difficult.
My list covers all of the key areas to consider:
These are respectable choices, and thinking about exact needs can help make the decision process a little bit quicker.
There’s a lot to think about when running a site, from site backups to security and optimization.
WordPress maintenance services will allow the process to become more manageable, saving precious time for use elsewhere.
Eden (YC S’15) is the leading people success and workplace software for employee-centric, fast-growing startups and scale ups.
Our People Success suite includes Performance Management software (better 360 reviews) and Internal Ticketing, and our Hybrid Office suite includes Desk Booking, Conference Room Scheduling, Visitor Management, and Deliveries.
We are backed by Y Combinator Continuity, Bessemer Venture Partners, SV Angel, JLL, S28, and more.
We are hiring for a Product Manager, Mid Level Software Engineer, and more. Learn more at www.eden.io
Product Manager: https://www.edenworkplace.com/careers?gh_jid=4079349
Mid Level Software Engineer: https://www.edenworkplace.com/careers?gh_jid=3602092#opening…
Comments URL: https://news.ycombinator.com/item?id=32485639
Points: 1
# Comments: 0
When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other.
When used correctly, these methods can deliver results. They just have different ways of achieving them.
Ad spending is projected to grow 7.61 percent yearly through 2026, proving companies see the value in PPC strategies. This article teaches you to get the most out of your PPC campaigns.
PPC management refers to the spending and strategy behind your paid ad campaigns, including:
You could manage your PPC ads yourself or consider using PPC management software for some areas. However, it’s a complex endeavor, and you may find you’re losing money if you don’t have a precise plan.
Therefore, many businesses choose to work with a digital agency to maximize their spending and conversions.
Once you choose to work with an agency, they take over your PPC management campaign for you and suggest changes to maximize the effectiveness of your ad.
When implemented correctly, your PPC management approach forms the backbone of a successful online marketing campaign; it’s a great way to get your business noticed in a crowded marketplace and generate fresh leads.
However, without a strategy in place, it’s a struggle to attract the prospects that are most likely to convert, but there are other reasons you need a plan.
A well-targeted PPC management campaign:
The main PPC campaign management responsibilities are analyzing and optimizing your PPC ads. This includes analyzing data, identifying trends, and improving the ads.
Other responsibilities cover creating a strategy for paid search, managing budgets, setting up ad groups and keywords, along with bidding strategies.
Then there is:
Completing these tasks requires expertise and a wide range of skillsets to achieve the best returns, so some advertisers prefer to use an agency.
There’s more than one way to use ads as part of effective PPC campaign management. Below, we explain some of the most popular approaches, how to use them, and explain why you need them.
Let’s start with A/B testing your CTAs.
Not getting the results you want? Then try A/B testing.
A/B testing is the process of comparing two versions of an advertising asset. Aside from your PPC ads, you can split test your emails, web pages, videos, emails, and other types of content to see which one performs better.
As part of your PPC campaign management, you can test your PPC ads:
However, you want to give special attention to your CTAs to understand which ones get your prospects clicking through and arriving at your marketing page.
HubSpot suggests taking a three-pronged approach to testing your CTAs.
A. Get $10 off the first purchase. Book online now!.
B. Get an additional $10 off. Book online now.
There’s not a massive difference in the CTAs, but “B” won every time.
An essential part of your PPC management is not spending unnecessary money on ads. There’s a simple way to save money, and it’s called negative matching or negative keywords.
For example, drug development company Nuventra experienced a 70 percent cost savings per lead and a 500 percent boost in conversions when an agency used negative keywords as part of its PPC management.
If you’re not familiar with them, negative keywords are words and phrases you don’t want your ads to show up on. They’re a great way to get super specific with your targeting, and they can keep your ads from showing up on irrelevant searches.
For instance, if you have a PPC campaign for the term “athletic sneakers,” but you don’t want to show up on searches containing the phrase “running shoes,” then add “-running shoes” as a negative keyword.
As Google explains, excluding search terms lets you focus on the keywords most relevant to your customers, and the improved targeting can enhance your ROI.
For a simple way to implement negative keywords, try a free PPC management software tool like WordStream. You just:
You can also use Google’s keyword planner and the search terms report. Google advises that you “look for terms that don’t fit your business model among the queries where you’ve received traffic or in the keywords suggested to you in the course of planning.”
And, “In addition to reviewing the stats in these reports, also look for the intent behind a search.”
Alternatively, use a tool like Ubersuggest to find negative keywords.
PPC ads are often the first impression a customer has of your company. Therefore, t’s important to ensure they’re well-designed, well-written, and sound like organic results.
This means that your ad copy should be written in a natural, conversational tone and should not sound like you are trying to sell something. Further, natural-sounding copy is more:
However, that’s not all you also need to think about. You need to look at natural language processing (NLP) and the role it can play in your SEO strategy.
NLP is becoming a much greater part of our everyday lives, and by 2026, the sector is set to be worth $27.16 billion. Considering its growth and its application to marketing, you can guarantee we’re going to see more of it, so you can’t ignore it.
If you haven’t heard of NLP, it’s a subcategory of AI; if you use predictive text, search on Google, or use a voice assistant, you’re already using it.
NLP is important to marketers because consumers don’t just use keyword-based questions. They use complete questions, which look more akin to long-tail search queries.
For instance:
U.S. States vs. How many states are there in the U.S?
Reconditioned smartphone vs. Where can I buy a reconditioned smartphone?
Keyword analysis vs. What is the best tool for keyword analysis?
There’s another factor to consider: the surge in voice search.
The growth in smart speakers like Alexa is undeniable. According to the analyst company Canalys, the smart speaker market was set to reach 163 million units by 2021.
This growth makes it even more vital that your PPC ads look and sound natural. Below are some tips to optimize your ads for voice search.
Display advertising is a form of internet advertising that has become increasingly popular in recent years and includes text, banners, and images,
Although search ads are the most popular, display advertising is growing. According to research published by eMarketer, display advertising grew 41.2 percent in 2021, with ad spend climbing to $105.99 billion and it will continue to grow.
One of the best ways to include display ads as part of PPC campaign management is to have a detailed plan in place first. Decide what type of ads to run, what keywords to target, and how much your budget is.
If your finances are tight, focus your efforts on the best-performing ads and keywords. This approach allows you to get the most out of your advertising dollars without constantly tweaking your campaigns.
Finally, for this section, here are some best practices for display advertising:
In 2020, there were 211 million mobile phone searchers in the United States alone. Fast forward to the fourth quarter in 2021, and 54.4 percent of global web traffic came from mobile.
Further, according to research from Adobe, while mobile shopping has hit a bit of a wall, 57 percent of consumers use their mobiles for browsing.
The message is clear: you need to accommodate mobile visitors.
Put yourself in your customer’s shoes for a moment.
You’re on your smartphone. You click on an email link or a search ad, keen to find out more.
However, the print is so tiny you can’t read it, the images aren’t clear, and you can’t see the information you want to complete the purchase.
What do you do? Wait until you’re on your laptop and click-through then? Maybe. If you remember. Most likely, you click away, don’t go back, and find a competitor.
You see, PPC management doesn’t stop with your online ads. It needs to continue into your landing page, website, or blog, so your prospects have the best experience.
How can you achieve this? By making your prospect’s destination user-friendly and optimizing your site by:
Text ads are the most common form of online advertising. They are usually short, with just a few lines of text and a link to the advertiser’s website.
Google defines text ads as, “a form of marketing communication that advertisers can use to promote their product or service on the Google Network.”
Text ads are shown on SERPs as sponsored links, which have been paid for by advertisers as part of a PPC management campaign and throughout Google’s Display Network (GDN), which includes:
To make the most of text ads:
Finally, use CTAs that get customers to take the next step and purchase, like in this example by Pizza Pizza.
According to the 2021 PageFair Adblock report, desktop adblocking grew 8 percent to 257 million users, while mobile ad blocking grew 10 percent to 586 million users. However, the research also found that Adblock users were more likely to accept less intrusive adverts.
That’s where native ads come in.
These ads don’t impact the user’s experience the same way some other ads do.
Native ads are advertisements that match the style and format of the other content on a website. In other words, they look like articles, videos, website banners, and other forms of content on a webpage. Examples are sponsored posts on social media or “sponsored stories” on Instagram.
Assuming you’re using Google, you can create native ads by:
Best practices for native ads include:
If you don’t want to wait for your SEO strategy to kick in, then you might want to consider finding a PPC manager or agency to implement a PPC management campaign.
PPC is a proven way of getting targeted traffic to your site. However, even though you can manage various aspects of your advertising, like keyword analysis with PPC management software, you can still benefit from some expertise.
Regardless of the size of your budget, a PPC agency ensures you’re spending your budget wisely and implementing a solid strategy.
You could manage your PPC campaigns, but this often means a lot of trial and error and perhaps some financial losses along the way. Successful campaigns take skill and strategy and, therefore, may be more successful when you employ a digital agency to implement them for you.
You can identify the keywords that will resonate with your target audience; create an e-commerce ads campaign; segment your ads for better targeting; use remarketing; A/B test ads; advertise on a variety of channels, such as Facebook, Instagram, Twitter, and YouTube to reach new customers and widen the reach of your campaign; and use Google AdWords or Bing Ads for search engine optimization (SEO) purposes.
A PPC manager provides recommendations based on your aims and explains key information like your cost per acquisition, cost per click, and what you can achieve. However, the final decision on how much of your budget you want to assign to PPC is down to you.
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For many businesses, effective PPC management is an essential part of growing their businesses and attracting qualified leads to their websites.
However, for the inexperienced, PPC campaign management often leads to costly mistakes if you’re unsure of the precise tactics you should be using.
You could use PPC management software tools to find keywords, monitor the results, and optimize when you’re starting.
Nevertheless, you may find it easier to leave the learning curve to others and enhance your chances of PPC success by outsourcing to an award-winning digital market agency.
Which PPC management techniques do you use, and how have they helped your business?
The post What is PPC Management and How You Can Take Advantage Of It To Maximize Revenue appeared first on Buy It At A Bargain – Deals And Reviews.
When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other.
When used correctly, these methods can deliver results. They just have different ways of achieving them.
Ad spending is projected to grow 7.61 percent yearly through 2026, proving companies see the value in PPC strategies. This article teaches you to get the most out of your PPC campaigns.
PPC management refers to the spending and strategy behind your paid ad campaigns, including:
You could manage your PPC ads yourself or consider using PPC management software for some areas. However, it’s a complex endeavor, and you may find you’re losing money if you don’t have a precise plan.
Therefore, many businesses choose to work with a digital agency to maximize their spending and conversions.
Once you choose to work with an agency, they take over your PPC management campaign for you and suggest changes to maximize the effectiveness of your ad.
When implemented correctly, your PPC management approach forms the backbone of a successful online marketing campaign; it’s a great way to get your business noticed in a crowded marketplace and generate fresh leads.
However, without a strategy in place, it’s a struggle to attract the prospects that are most likely to convert, but there are other reasons you need a plan.
A well-targeted PPC management campaign:
The main PPC campaign management responsibilities are analyzing and optimizing your PPC ads. This includes analyzing data, identifying trends, and improving the ads.
Other responsibilities cover creating a strategy for paid search, managing budgets, setting up ad groups and keywords, along with bidding strategies.
Then there is:
Completing these tasks requires expertise and a wide range of skillsets to achieve the best returns, so some advertisers prefer to use an agency.
There’s more than one way to use ads as part of effective PPC campaign management. Below, we explain some of the most popular approaches, how to use them, and explain why you need them.
Let’s start with A/B testing your CTAs.
Not getting the results you want? Then try A/B testing.
A/B testing is the process of comparing two versions of an advertising asset. Aside from your PPC ads, you can split test your emails, web pages, videos, emails, and other types of content to see which one performs better.
As part of your PPC campaign management, you can test your PPC ads:
However, you want to give special attention to your CTAs to understand which ones get your prospects clicking through and arriving at your marketing page.
HubSpot suggests taking a three-pronged approach to testing your CTAs.
A. Get $10 off the first purchase. Book online now!.
B. Get an additional $10 off. Book online now.
There’s not a massive difference in the CTAs, but “B” won every time.
An essential part of your PPC management is not spending unnecessary money on ads. There’s a simple way to save money, and it’s called negative matching or negative keywords.
For example, drug development company Nuventra experienced a 70 percent cost savings per lead and a 500 percent boost in conversions when an agency used negative keywords as part of its PPC management.
If you’re not familiar with them, negative keywords are words and phrases you don’t want your ads to show up on. They’re a great way to get super specific with your targeting, and they can keep your ads from showing up on irrelevant searches.
For instance, if you have a PPC campaign for the term “athletic sneakers,” but you don’t want to show up on searches containing the phrase “running shoes,” then add “-running shoes” as a negative keyword.
As Google explains, excluding search terms lets you focus on the keywords most relevant to your customers, and the improved targeting can enhance your ROI.
For a simple way to implement negative keywords, try a free PPC management software tool like WordStream. You just:
You can also use Google’s keyword planner and the search terms report. Google advises that you “look for terms that don’t fit your business model among the queries where you’ve received traffic or in the keywords suggested to you in the course of planning.”
And, “In addition to reviewing the stats in these reports, also look for the intent behind a search.”
Alternatively, use a tool like Ubersuggest to find negative keywords.
PPC ads are often the first impression a customer has of your company. Therefore, t’s important to ensure they’re well-designed, well-written, and sound like organic results.
This means that your ad copy should be written in a natural, conversational tone and should not sound like you are trying to sell something. Further, natural-sounding copy is more:
However, that’s not all you also need to think about. You need to look at natural language processing (NLP) and the role it can play in your SEO strategy.
NLP is becoming a much greater part of our everyday lives, and by 2026, the sector is set to be worth $27.16 billion. Considering its growth and its application to marketing, you can guarantee we’re going to see more of it, so you can’t ignore it.
If you haven’t heard of NLP, it’s a subcategory of AI; if you use predictive text, search on Google, or use a voice assistant, you’re already using it.
NLP is important to marketers because consumers don’t just use keyword-based questions. They use complete questions, which look more akin to long-tail search queries.
For instance:
U.S. States vs. How many states are there in the U.S?
Reconditioned smartphone vs. Where can I buy a reconditioned smartphone?
Keyword analysis vs. What is the best tool for keyword analysis?
There’s another factor to consider: the surge in voice search.
The growth in smart speakers like Alexa is undeniable. According to the analyst company Canalys, the smart speaker market was set to reach 163 million units by 2021.
This growth makes it even more vital that your PPC ads look and sound natural. Below are some tips to optimize your ads for voice search.
Display advertising is a form of internet advertising that has become increasingly popular in recent years and includes text, banners, and images,
Although search ads are the most popular, display advertising is growing. According to research published by eMarketer, display advertising grew 41.2 percent in 2021, with ad spend climbing to $105.99 billion and it will continue to grow.
One of the best ways to include display ads as part of PPC campaign management is to have a detailed plan in place first. Decide what type of ads to run, what keywords to target, and how much your budget is.
If your finances are tight, focus your efforts on the best-performing ads and keywords. This approach allows you to get the most out of your advertising dollars without constantly tweaking your campaigns.
Finally, for this section, here are some best practices for display advertising:
In 2020, there were 211 million mobile phone searchers in the United States alone. Fast forward to the fourth quarter in 2021, and 54.4 percent of global web traffic came from mobile.
Further, according to research from Adobe, while mobile shopping has hit a bit of a wall, 57 percent of consumers use their mobiles for browsing.
The message is clear: you need to accommodate mobile visitors.
Put yourself in your customer’s shoes for a moment.
You’re on your smartphone. You click on an email link or a search ad, keen to find out more.
However, the print is so tiny you can’t read it, the images aren’t clear, and you can’t see the information you want to complete the purchase.
What do you do? Wait until you’re on your laptop and click-through then? Maybe. If you remember. Most likely, you click away, don’t go back, and find a competitor.
You see, PPC management doesn’t stop with your online ads. It needs to continue into your landing page, website, or blog, so your prospects have the best experience.
How can you achieve this? By making your prospect’s destination user-friendly and optimizing your site by:
Text ads are the most common form of online advertising. They are usually short, with just a few lines of text and a link to the advertiser’s website.
Google defines text ads as, “a form of marketing communication that advertisers can use to promote their product or service on the Google Network.”
Text ads are shown on SERPs as sponsored links, which have been paid for by advertisers as part of a PPC management campaign and throughout Google’s Display Network (GDN), which includes:
To make the most of text ads:
Finally, use CTAs that get customers to take the next step and purchase, like in this example by Pizza Pizza.
According to the 2021 PageFair Adblock report, desktop adblocking grew 8 percent to 257 million users, while mobile ad blocking grew 10 percent to 586 million users. However, the research also found that Adblock users were more likely to accept less intrusive adverts.
That’s where native ads come in.
These ads don’t impact the user’s experience the same way some other ads do.
Native ads are advertisements that match the style and format of the other content on a website. In other words, they look like articles, videos, website banners, and other forms of content on a webpage. Examples are sponsored posts on social media or “sponsored stories” on Instagram.
Assuming you’re using Google, you can create native ads by:
Best practices for native ads include:
If you don’t want to wait for your SEO strategy to kick in, then you might want to consider finding a PPC manager or agency to implement a PPC management campaign.
PPC is a proven way of getting targeted traffic to your site. However, even though you can manage various aspects of your advertising, like keyword analysis with PPC management software, you can still benefit from some expertise.
Regardless of the size of your budget, a PPC agency ensures you’re spending your budget wisely and implementing a solid strategy.
You could manage your PPC campaigns, but this often means a lot of trial and error and perhaps some financial losses along the way. Successful campaigns take skill and strategy and, therefore, may be more successful when you employ a digital agency to implement them for you.
You can identify the keywords that will resonate with your target audience; create an e-commerce ads campaign; segment your ads for better targeting; use remarketing; A/B test ads; advertise on a variety of channels, such as Facebook, Instagram, Twitter, and YouTube to reach new customers and widen the reach of your campaign; and use Google AdWords or Bing Ads for search engine optimization (SEO) purposes.
A PPC manager provides recommendations based on your aims and explains key information like your cost per acquisition, cost per click, and what you can achieve. However, the final decision on how much of your budget you want to assign to PPC is down to you.
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For many businesses, effective PPC management is an essential part of growing their businesses and attracting qualified leads to their websites.
However, for the inexperienced, PPC campaign management often leads to costly mistakes if you’re unsure of the precise tactics you should be using.
You could use PPC management software tools to find keywords, monitor the results, and optimize when you’re starting.
Nevertheless, you may find it easier to leave the learning curve to others and enhance your chances of PPC success by outsourcing to an award-winning digital market agency.
Which PPC management techniques do you use, and how have they helped your business?
What is business cash flow? Is cash flow the same as profit? How crucial is business cashflow management? These are the questions on the minds of a lot of business owners. Keep reading. We have answers.
Let’s start here. You must manage business cash flow. There is no way around it. This is even more important during inflation, as you never know how far your cash will go by tomorrow. No, cash flow is not the same as profit, but it is just as vital. In fact, without business cashflow management, profit can become non-existent.
Here are some tips for managing cash flow so your business can be thriving and profitable.
“Profit First” is a book by Mike Michalowicz. It’s a great read that lays out an innovative new way to manage cash in your business. The profit first mentality suggested that owners take their profit from cash deposits before expenses, rather than paying themselves with what’s leftover. Of course, that is a pretty severe break from what is historically normal. Typically, businesses pay expenses first and consider whatever is left to be profit. With the profit first approach, predetermined percentages of cash deposits transfer into various accounts before expenses are paid.
Paying expenses last is scary for sure, especially when inflation is on the rise. However, reserves and a cash pool can help. The key is to have a business credit portfolio. This allows access to cash when you need it in the form of a cash pool, without damaging your personal credit. Access to cash is vital when you never know how far your cash might go from week-to-week. How do you create a cash pool with a business credit portfolio?
Using business credit to build a cash pool is key to cash flow management. There are 3 parts:
Vendor accounts allow your purchases on credit. Typically, they are net accounts rather than revolving. The total of all available credit on business credit cards goes toward this “pooled” amount as well. Credit cards can help protect your business, as they may limit exposure with online purchases. In addition, most have fraud protocols that can help protect you from having to pay for fraudulent charges. In contrast, using a debit card leaves very few options for recovery.
Managing funds can be overwhelming. There are a number of tools that can help streamline the process. These include companies like Brex, Divvy, Expensify, Ramp, and Lola.
Obviously, it is useful to choose a tool that also helps build business credit. There are not a lot that will do this, but some will.
Brex integrates with your company’s existing accounting software. It allows for expense tracking, helps pay bills, and offers more control over spending.
The easiest way to use Brex is to open a Brex Cash account. Everyone with a Brex cash account gets a corporate card that works just like a debit card. It draws from your Brex Cash balance daily as you spend, then reports those draws as payments to Dun & Bradstreet, helping build your business credit score.
Since the Brex cash account balance is the security and the limit, there is no underwriting. They also offer a more traditional card with limits that can go up to 20x higher than that of typical corporate cards. They base approval and credit limits for this card on business financial information, including available cash, spending patterns, and more.
The entire balance will be paid monthly, so it is more like net financing than the cash card, but more flexible as well.
You can get cards for your team members and set individual spending limits, which helps manage spending. There are also virtual card options for online spending.
Another option that helps build business credit is Divvy. It is similar to Brex with just a few differences. For example, Brex charges $5 per card for additional cards except premium accounts, which get unlimited cards. Divvy offers unlimited free cards. Other differences include:
Other options for money management tools include Ramp, Lola, and Expensify. They each offer a number of benefits with various pricing options, but at this point they do not report to the business credit reporting agencies.
If you do not manage cash flow, you are doomed from the start. Even if you have all the profit in the world, you cannot survive without cash. Having access to a cash pool is helpful when interest rates and prices are rising. Wondering how to start building a cash flow pool for your business. The answer is to sign up for a free business finance assessment with a Credit Suite expert today!
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Brex is a money management tool for businesses. They offer many services, but the big draw for startups and small businesses is the option for a business credit card that reports to Experian and Dun & Bradstreet, thus helping them build a strong business credit score.
They offer a number of services that can help many businesses manage their finances in a more streamlined, efficient manner. But, what types of business do they work best for? Will they work for your business?
This is a business money management system that integrates with your accounting software. It allows you to track expenses and, depending on the level of service you choose, can also help with paying bills and controlling spending. This is the purpose.
Start by opening a Brex cash account. This is not a bank, but they do have a partnership with the FDIC to ensure your funds are secure.
Check out how our reliable process will help your business get the best business credit cards.
Everyone that opens a cash account gets a corporate card. It works similar to how a debit card does, drawing from your cash balance daily. However, unlike a debit card, they report these draws as payments on your account to Dun & Bradstreet. In turn, your business credit score grows. This is, assuming your business is set up properly to have an established business credit profile.
Since this card is secured by the balance in your cash account, and limited to that balance, you do not have to worry about underwriting. However, since the balance in the cash account is money you already have, it cannot really be an option for funding your business. Rather, it’s a way to manage the funds you already have and use them to build business credit.
There is also another option if you qualify. They do offer a more traditional card. This option offers limits that will go up to 20x higher than that of a typical corporate card. Instead of checking your personal credit score, they base approval and credit limits on business financial information, including available cash, spending patterns, and more. This means it may be more accessible to those that do not have a great credit score.
If you qualify for this card, you will have to pay your entire balance monthly. This is a step up from paying daily as you go, like with the cash card. It’s more like net financing. You cannot carry a balance from month to month, but it is more flexible than the cash card because you are not limited to the balance in your cash account.
Both cards offer nice rewards in terms of points that you can redeem for a number of things like:
Also, you can get cards for your team members and set individual spending limits. This is a major plus for managing spending. There are even virtual card options for online spending. Brex integrates with common accounting programs including Quickbooks, Xero, NetSuite, and Gust, among others.
Since you pay the card off from month to month, there is no interest. There is also no fee for standard service, but you can upgrade to premium service at a cost. Currently premium accounts start at $49.99 and offer more expense management options. You can use rewards points, if you have them, to pay for premium service.
While Brex is a fabulous option for managing business finances, it doesn’t really work for business funding when it comes to startups. Here’s why. The corporate credit card that most startups qualify for only has a limit up to the amount of cash you have in your cash account.
Of course, that’s not a bad thing for managing financing or building business credit. There are no fees, and your positive payment history goes to two of the big three business credit reporting agencies. It’s a win-win.
Check out how our reliable process will help your business get the best business credit cards.
However, you are only able to use funds you already have on hand. Payment is taken from your cash account daily, and you cannot carry a balance. This means that, while this card is a great tool for helping you build business credit and managing funds you already have, it doesn’t actually help you get additional funds for your business.
The corporate charge card isn’t a bad deal and can help with cash flow management and funding. However, it’s more of a starting point if you cannot qualify for a true business credit card. It’s a stepping stone to get another account reporting to business credit, so that you can qualify for more funding in the future.
The Better Business Bureau has Brex rated at an A+. They have 4 reviews, all which are bad, and 3 complaints over the course of 4 years they have been in business. That isn’t terrible, but it is concerning that all of the bad reviews are pretty recent. One is related to a bonus offer, and the other 3 are customer service related. You should definitely be aware, but this is a very small number of negative issues being reported for the 4 years they have been in business.
TrustPilot has many more reviews and gives them an excellent rating at 4.8 stars. The small percentage of negative reviews on TrustPilot tend to be from those who did not qualify for accounts. Those who have accounts and use the system seem to be happy.
Check out how our reliable process will help your business get the best business credit cards.
The answer to this question really depends on what you are looking to accomplish. If you need a system that helps you manage funds in real time, this is a great option. It’s also an option if you are having trouble getting approval for business credit cards. It’s worth a shot to see if you qualify for the corporate charge card.
If your sole purpose is to build business credit, Brex can help, but you can’t do it with Brex alone. Your business has to be fundable, which can take time. Also, you need more accounts reporting than just one. Brex can be a part of this, but you need more.
Business credit building is a process. There are a number of steps, starting with how your business is set up and going all the way through applying for the right accounts at the right time. A system like the Business Credit Builder can walk you through the whole thing, saving you a lot of time and frustration.
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