Is Alternative Lending from Industrial Banks Right for Your Business?

What are industrial banks? What makes them different from commercial banks? More importantly, are they a better source of lending for small businesses? Let’s find out. 

Industrial Banks Are Not New 

These banks are also called Industrial Lending Companies (ILCs). They have roots way back in the early 1900s. That’s when large companies sometimes offered banking services to their employees. Some of these later ventured into the commercial banking realm. In fact, you’ll probably recognize a few. For example all of the following crossed over from industrial bank to commercial. 

  • Goldman Sachs
  • American Express
  • Merrill Lynch Bank USA
  • Morgan Stanley Bank
  • GE Capital Bank
  • And GMAC Bank

Industrial vs. Commercial Banks

The difference between industrial and commercial banks relates to services and structure.

Industrial  Commercial 
Longer repayment periods, often for 15 or 20 years  Financing and repayment periods are typically shorter periods of time 
Do not offer checking accounts. May focus on a single product line, such as auto loans or credit card payment processing Customers can open savings, checking, or money market accounts and certificates of deposit 
Offer limited services, usually installment loans for consumers and small businesses  Earn profits from interest-bearing loans they offer to customers, such as mortgages, personal loans, business loans, and more 
Most are located in Utah Located throughout the U.S. 
Many do not have traditional branches Traditionally offer a number of in-person branches
Limited to states that permit them Exist in all U.S. states 

Currently, only 7 states in the U.S. allow these institutions, and over 90% of these types of banks are in Utah. 

Why Use These Banks for a Business Loan?

It’s simple really. Traditional banks often deny small business loan applications. Due to less regulation, other types of lenders can be less strict. They may be able to offer approval where traditional lenders cannot. 

Are Industrial Banks Safe?

There is no oversight from the Federal Reserve. However, that does not mean these institutions are unregulated. In fact, deposits are FDIC insured. There is also oversight from the chartering state. Currently, only Utah, California, Colorado, Nevada, Hawaii, Indiana, and Minnesota charter these ILCs.  

A Legit Funding Option?

They aren’t a bad option for small business funding. In fact, it may be easier to get approval.  However, terms and rates may be higher. Still, to get the most out of all your business funding options, business credit is a must. Find out more about building business credit now. Schedule a free business finance assessment from one of our specialists. 

The post Is Alternative Lending from Industrial Banks Right for Your Business? appeared first on Credit Suite.

When Large Loans for Business Are Right for Small Business Owners

Will Large Loans for Business Work for Your Business?

For business owners looking to scale, the old adage often rings true: “It takes money to make money.” You need funding to hire team members, manufacture products, buy equipment and cover marketing or administrative costs. All that adds up fast, leaving business owners on the hunt for financing. But when it comes to determining the size and kind of loan that is right for your business, you need to weigh long-term impact with short-term rewards. You need to determine if large loans for business will work for you.

Large loans for business loans tend to be $500,000 or more.  They may be a good option for entrepreneurs who need revenue but want to maintain ownership of their small business.

According to Matt Schulz, chief credit analyst at LendingTree, “Finding investors or partners can work, too. However, those partnerships can come with a lot of baggage.” He adds, “For those who are interested in maintaining control over their business, a business loan might be preferable to adding more cooks in the kitchen.”

Here’s when to consider a large business loan for your small business and what you need to know before taking out the loan.

Consider taking out large loans for business when…

You need to buy new equipment

Whether you’re upgrading existing equipment or buying new tools, using large business loans to fund the initial purchase can be a good option, if you know the risks.

“It’s important to understand that large business loans often require collateral,” Schulz explains. “If you’re using the loan to buy new equipment, the equipment may be the collateral for that loan.”

That means you may have to surrender your new tools if you can’t pay the bills. But using equipment as the collateral tends to be less risky than offering other parts of the business (or even personal assets) instead.

It’s time to move into a bigger space

Owning your own office has its advantages, including potential tax breaks and the ability to customize the space. But it can also come with a hefty price tag. Especially if you want to own a storefront in a popular retail space with a lot of foot traffic.

Enter commercial real estate loans. On average, this financing option covers 60% to 90% of the property’s value, up to $1 million. Since you’ll own the property, your equity will build over time. Plus you’ll have the benefit of an asset that is likely to grow in value. Like a loan for equipment, a commercial real estate loan is secured by the actual property. This means you may lose the real estate if you fall behind on your payments. But you can always consider renting the space if your own business doesn’t take off like you planned.

You want to buy an existing business

If you’re looking to buy a competitor or buy into a franchise, large loans for business can provide the capital you need to make the purchase. When it comes to how much you can qualify for, , you’ll need to provide the lender with a business valuation. Typically, the stronger the valuation, the more funding you’ll receive.

Use the loan for items secured by collateral, like office space or equipment, or for intellectual property. But a loan not secured by collateral will be harder to qualify for and have more restrictions. You may also have to lean more on your personal credit score and business cash flow to prove to the lender that you can pay them back.

Three key points to remember when you take out large loans for business

  1. Large business loans are harder to secure

Per a recent survey, business applications were up 69% in April 2021 compared to the previous year. But those new businesses will have to temper their lending expectations. Large loans for business are often reserved for businesses in operation for at least three years. Strong cash flow, profit and loss statements and credit history also play an important part in getting these loans. .

“If you’re just getting your business off the ground,” Schulz explains, “a personal loan or a small business credit card is a better choice. They may not be as sizable as your typical large business loans, but they’re available to companies that are just getting started.”

As large business loans are harder to qualify for than some other funding options, it may take more time and effort to get them.

“Larger banks may be more willing to give larger loan amounts than smaller banks,” Schulz says. “As with any loan or any type of financial transaction, shopping around is really important. That first offer that you’re given may not be the best one you can get, so take your time.”

  1. Many large loans for business require collateral

As mentioned above, large business loans are risky for lenders. To reduce that risk, lenders tend to require collateral.

You can offer equipment, invoices, office buildings and even personal assets as collateral. Lenders can legally seize these items if you fail to make timely payments. It’s particularly risky to offer personal assets like your house as collateral. Because if the business struggles, you could lose both the business and your home at once.

So while they’re difficult to find, not all loans will require collateral.

“You can find large business loans without collateral,” Schulz says, “but the loans might be smaller and the interest rates possibly higher.”

  1. Large business loans come with large risk

The higher the business loan, the higher the risk that comes with it. Paying back $2,000, even if it requires help from personal assets, might not break you financially. But trying to come up with $450,000 could.

Business owners should consider this with care, , especially in tumultuous economic times like what we’ve experienced in the last year following the coronavirus pandemic.

“In any economy, it is risky to take on debt,” says Shulz. “In a volatile, wildly unpredictable economy like ours today, it can be even more challenging.

“The best advice is some of the oldest: Know thyself. If you are comfortable with the risk that comes with taking on a large business loan and think that it could be an important tool to help take your business to the next level, go for it. Just be sure to shop around and know the details of the loan before you sign on the dotted line.”

Ana Gotter is a business and financial writer with years of experience creating content on topics including personal loans, financial planning, business management, and business finances.

The post When Large Loans for Business Are Right for Small Business Owners appeared first on Credit Suite.

When Large Loans for Business Are Right for Small Business Owners

Will Large Loans for Business Work for Your Business?

For business owners looking to scale, the old adage often rings true: “It takes money to make money.” You need funding to hire team members, manufacture products, buy equipment and cover marketing or administrative costs. All that adds up fast, leaving business owners on the hunt for financing. But when it comes to determining the size and kind of loan that is right for your business, you need to weigh long-term impact with short-term rewards. You need to determine if large loans for business will work for you.

Large loans for business loans tend to be $500,000 or more.  They may be a good option for entrepreneurs who need revenue but want to maintain ownership of their small business.

According to Matt Schulz, chief credit analyst at LendingTree, “Finding investors or partners can work, too. However, those partnerships can come with a lot of baggage.” He adds, “For those who are interested in maintaining control over their business, a business loan might be preferable to adding more cooks in the kitchen.”

Here’s when to consider a large business loan for your small business and what you need to know before taking out the loan.

Consider taking out large loans for business when…

You need to buy new equipment

Whether you’re upgrading existing equipment or buying new tools, using large business loans to fund the initial purchase can be a good option, if you know the risks.

“It’s important to understand that large business loans often require collateral,” Schulz explains. “If you’re using the loan to buy new equipment, the equipment may be the collateral for that loan.”

That means you may have to surrender your new tools if you can’t pay the bills. But using equipment as the collateral tends to be less risky than offering other parts of the business (or even personal assets) instead.

It’s time to move into a bigger space

Owning your own office has its advantages, including potential tax breaks and the ability to customize the space. But it can also come with a hefty price tag. Especially if you want to own a storefront in a popular retail space with a lot of foot traffic.

Enter commercial real estate loans. On average, this financing option covers 60% to 90% of the property’s value, up to $1 million. Since you’ll own the property, your equity will build over time. Plus you’ll have the benefit of an asset that is likely to grow in value. Like a loan for equipment, a commercial real estate loan is secured by the actual property. This means you may lose the real estate if you fall behind on your payments. But you can always consider renting the space if your own business doesn’t take off like you planned.

You want to buy an existing business

If you’re looking to buy a competitor or buy into a franchise, large loans for business can provide the capital you need to make the purchase. When it comes to how much you can qualify for, , you’ll need to provide the lender with a business valuation. Typically, the stronger the valuation, the more funding you’ll receive.

Use the loan for items secured by collateral, like office space or equipment, or for intellectual property. But a loan not secured by collateral will be harder to qualify for and have more restrictions. You may also have to lean more on your personal credit score and business cash flow to prove to the lender that you can pay them back.

Three key points to remember when you take out large loans for business

  1. Large business loans are harder to secure

Per a recent survey, business applications were up 69% in April 2021 compared to the previous year. But those new businesses will have to temper their lending expectations. Large loans for business are often reserved for businesses in operation for at least three years. Strong cash flow, profit and loss statements and credit history also play an important part in getting these loans. .

“If you’re just getting your business off the ground,” Schulz explains, “a personal loan or a small business credit card is a better choice. They may not be as sizable as your typical large business loans, but they’re available to companies that are just getting started.”

As large business loans are harder to qualify for than some other funding options, it may take more time and effort to get them.

“Larger banks may be more willing to give larger loan amounts than smaller banks,” Schulz says. “As with any loan or any type of financial transaction, shopping around is really important. That first offer that you’re given may not be the best one you can get, so take your time.”

  1. Many large loans for business require collateral

As mentioned above, large business loans are risky for lenders. To reduce that risk, lenders tend to require collateral.

You can offer equipment, invoices, office buildings and even personal assets as collateral. Lenders can legally seize these items if you fail to make timely payments. It’s particularly risky to offer personal assets like your house as collateral. Because if the business struggles, you could lose both the business and your home at once.

So while they’re difficult to find, not all loans will require collateral.

“You can find large business loans without collateral,” Schulz says, “but the loans might be smaller and the interest rates possibly higher.”

  1. Large business loans come with large risk

The higher the business loan, the higher the risk that comes with it. Paying back $2,000, even if it requires help from personal assets, might not break you financially. But trying to come up with $450,000 could.

Business owners should consider this with care, , especially in tumultuous economic times like what we’ve experienced in the last year following the coronavirus pandemic.

“In any economy, it is risky to take on debt,” says Shulz. “In a volatile, wildly unpredictable economy like ours today, it can be even more challenging.

“The best advice is some of the oldest: Know thyself. If you are comfortable with the risk that comes with taking on a large business loan and think that it could be an important tool to help take your business to the next level, go for it. Just be sure to shop around and know the details of the loan before you sign on the dotted line.”

Ana Gotter is a business and financial writer with years of experience creating content on topics including personal loans, financial planning, business management, and business finances.

The post When Large Loans for Business Are Right for Small Business Owners appeared first on Credit Suite.

The post When Large Loans for Business Are Right for Small Business Owners appeared first on Buy It At A Bargain – Deals And Reviews.

How to Setup a Business the Right Way to Start Building Business Credit

How to Setup a Business the Best Way for Building Business Credit

Are you looking to setup a business? Your business can be much more likely to get funding from the jump – if you set it up the right way. Here’s how.

Setup a Business the Right Way from the Start

Setting up a business is a task that can take a while. There are a lot of moving parts. It’s a lot more than just hanging out a shingle. And the way your business is set up can directly affect the ability of your business to succeed.

Fundability

What is it? Fundability is as a business’s ability to get funding. You can make it harder or easier for your business to get money. A lot of the power is in your hands. Yes, you have some control over this.

Setup a Business For Fundability

A business starts with no credit profile. Therefore, what’s on an application is all that’s reviewed for approvals. So your application must be very strong. Nearly half of all companies fail in their first 5 years, and about 2/3 in the first ten. As a result, new businesses don’t seem fundable to lenders. You can change that by building for fundability from the very start.

Industry and Risk

An early step to fundability is the industry your business is in. Some industries are considered to be riskier than others. When it comes to traditional funding sources, added risk can mean stricter underwriting guidelines or even no funding at all

Risky industries tend to be places where chances of personal injury or property damage are high, or a lot of cash is used, or the revenue stream is unstable. Weapons manufacturing, pawn shops, and the political campaigns all fill the bill.

Business Name

Check with your Secretary of State – they might require that a business name be unique. While checking your name with your Secretary of State, also ensure they have all the necessary information for your company. Make sure that you are in good standing with them, and that your entity is active. You will have to file annual reports and pay a fee each year to stay active.

Keep the name of a high-risk or restricted industry out of your business name. There is nothing underhanded about this – it is above board and honest. And it can help prevent an automatic or nearly automatic denial from a lender. A common reason for loan and credit card application denials is the lender can’t easily locate a business online. The business name on your application should be the exact same as what’s listed online and with your Secretary of State.

Business Names and DBA Filings

A full business name should include any recorded DBA filing in use. But consider a DBA only a short stop on the way to incorporating. Make sure the business name is exactly the same on corporation papers, licenses, utility statements, and bank statements. Also make sure the business name and all other information is the same on as many online listings you can find.

Business Address

A business address must be a real brick and mortar building. It must be deliverable physical address. This can never be a UPS box or a PO Box. Some lenders will not approve and fund unless you meet this criterion. Lenders check with USPS and places like Google Maps to see if you’re using a home address. If you are, you may get a decline.

In particular, retail establishments like clothing boutiques need their own address. If your business is a retail establishment like this, do not use a home address on your application! Not even if your company is just you . You can use a virtual address. We like Regus, Davinci, and Alliance Virtual Offices. But keep in mind that there are credit providers that will not accept virtual addresses.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Setup a Business Entity and EIN

You can get a free EIN for your business at IRS.gov. Just like you have a Social Security Number, your business has an EIN. Your EIN is used to open a bank account and to build a business credit profile. To truly separate business credit from personal credit your business must be a separate legal entity, not a sole proprietor or partnership. Only incorporating creates a new, separate entity.

A corporation or LLC business entity gives you more credibility in many cases. These entities by default reduce your personal liability. Other entities don’t. File this with the Secretary of State for your state. Make sure your entity is set up in the same state as your business address. Verify all listings show the same name, address, phone numbers, etc. as in state and other records. Also make sure your address with the IRS matches everywhere else.

Business Licenses

Contact State, County, and City Government offices to see if there are any required licenses and permits to operate your type of business. Licensing requirements differ. Differences depend on state, town, and industry. Always make sure you have the proper licensing for your corporation.

Do not apply for funding if you are unlicensed. Verify that all main agencies (State, IRS, Bank, and 411 national directory) have your business listed the same way and with your exact legal name. And make sure the address on your licenses is the same as all other documents. Being licensed also builds credibility in your business, and that can help you get more customers.

SIC and NAICS Codes

The IRS website is also where you choose SIC and NAICS codes. Industries are classified by 2 kinds of codes. They are SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System). You chose these codes. Be honest when you choose your codes.

There’s no reason to choose the riskiest code if a less risky one might apply. The NAICS system is phasing out the SIC system. But that’s taking years.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Business Phone and 411 Listing

Toll-free phone numbers are best. Lenders see them as a sign of business credibility. Even if you’re a single owner with a home-based business, a toll-free number provides the perception that you are an even bigger company. It’s very easy and inexpensive to set up a virtual local phone number or a toll free 800 number. A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay.

If you don’t want customers and prospects calling you all day long, do not use a personal cell phone or residential phone as the business phone number. It also helps with fundability if you have a dedicated business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check for your record to see if you’re listed. Make sure your information is accurate. No record? Then use ListYourself.net to get a listing.

Web Domain and Professional Website

Credit providers will research your corporation on the internet. It is best if they learned everything directly from your corporate website. Not having a company website can hurt your chances of getting corporate credit. You need it to be a professional website.

Use places like TemplateMonster.com and Upwork.com and get a site up cheap and fast. Get a professional logo from Fiverr. Buy web hosting from a company like GoDaddy. Do not use Weebly or Wix. This is because you want it to be your domain, not domain.wix.com. Your domain should be your business name, if possible

Web Domain and Professional Website: Details

You need a company email address for your business. This email must be on the same domain as your website. Use a professional email address such as yourname@yoursite.com. It often comes with a website domain provider such as GoDaddy. This is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.

Business Bank Account in the Business’s Name

You must have a bank account devoted strictly to your business. The IRS does not want you commingling funds. Make accounting easier and reduce the risk of audit at tax time. Keep personal and business funds separate. The simplest way to do this is with a separate account.

Your business banking history is vital to your future success of being able to secure larger business loans. The date you open your business bank account is the day that lenders consider your business to have started. So if you incorporated your business 10 years ago, but just opened the business bank account yesterday, then your business started yesterday. The longer your business banking history, the better your borrowing potential is.

Business Bank Accounts and Business Financials

Look to the future. It’s bank (and other) loans, and other kinds of funding. Set your business up for bank loan approval success. Keep a balance of $10,000 or more, for at least three months. This gives you a Low 5 Bank Rating.

With a Low 5 Bank Rating, most conventional banks see your corporation as fundable. Less than $10,000 in your account gives you lower than a Low 5 bank rating. If you don’t have a Low 5, you can still get corporate credit and alternative loans, but you would not be able to get a conventional loan. Bank ratings measure how responsible the account owner is with funds.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Setup a Business Merchant Account

Getting a business merchant account is a smart way to help out your business. Now your business will be able to accept credit and debit cards. Studies show that customers will spend more if they can pay by card. This also increases your finance options. It’s generally more secure, too.

Get Set Up With the Business Credit Reporting Agencies

Go to D&B’s website and look for your business. Can’t find it? Then get a free D-U-N-S number. A D-U-N-S number plus payment experiences leads to a PAYDEX score. Once you are in D&B’s system, search Experian and Equifax’s sites for your business. Another ID number is the BIN (Business Identification Number) number from Experian. Experian’s BizSource assigns a BIN.

Your Business Credit History

You  can get the most favorable funding by paying all bills on time. This will get your business:

  • A PAYDEX score of 80
  • Equifax Credit Risk Score of 90 or better
  • And a good FICO SBSS score, which is driven (in part) by on-time payments and business credit history
  • For Experian, historical behavior (payment history) is 5-10% of the total score

Keeping Congruent Business Information

Keep all records consistent! CRAs and creditors are going to look at everything. So it had better match, or you’ll get a denial due to fraud. That’s how lenders interpret inconsistencies.

Your business name, address, and phone number – all your business information – must look the same in these places and more:

  • IRS and Secretary of State records
  • Business records with Dun & Bradstreet, Equifax, and Experian
  • Incorporation documents
  • All online listings
  • Copy and paste this information; do not chance it with retyping

Personal Financials and Personal Credit History

Let’s not forget about your personal credit. Personal credit quality is often helpful for getting funding. So if your personal credit is not in order, get it straightened out and improve it. This generally means paying your bills on time and curbing your usage. For a business loan at a conventional bank you need good personal, business, and bank credit. While you want to build good business credit, having good personal credit can get you started.

Good personal credit will open doors, and it will open them earlier. Do you eventually want to try for an SBA loan? Then you will need to have good personal credit.

Setup a Business the Right Way: Takeaways

The way your business is set up can directly affect whether your business survives. Details such as business name, address, phone number, and email address all play a part. When you setup a business smartly, you can also help assure prospects that your business is on the up and up. It also means getting set up with D&B and other business CRAs, so you can start building business credit.

The post How to Setup a Business the Right Way to Start Building Business Credit appeared first on Credit Suite.

The post How to Setup a Business the Right Way to Start Building Business Credit appeared first on Automation For Your Email Marketing Sales Funnel.

The post How to Setup a Business the Right Way to Start Building Business Credit appeared first on Buy It At A Bargain – Deals And Reviews.

How to Setup a Business the Right Way to Start Building Business Credit

How to Setup a Business the Best Way for Building Business Credit

Are you looking to setup a business? Your business can be much more likely to get funding from the jump – if you set it up the right way. Here’s how.

Setup a Business the Right Way from the Start

Setting up a business is a task that can take a while. There are a lot of moving parts. It’s a lot more than just hanging out a shingle. And the way your business is set up can directly affect the ability of your business to succeed.

Fundability

What is it? Fundability is as a business’s ability to get funding. You can make it harder or easier for your business to get money. A lot of the power is in your hands. Yes, you have some control over this.

Setup a Business For Fundability

A business starts with no credit profile. Therefore, what’s on an application is all that’s reviewed for approvals. So your application must be very strong. Nearly half of all companies fail in their first 5 years, and about 2/3 in the first ten. As a result, new businesses don’t seem fundable to lenders. You can change that by building for fundability from the very start.

Industry and Risk

An early step to fundability is the industry your business is in. Some industries are considered to be riskier than others. When it comes to traditional funding sources, added risk can mean stricter underwriting guidelines or even no funding at all

Risky industries tend to be places where chances of personal injury or property damage are high, or a lot of cash is used, or the revenue stream is unstable. Weapons manufacturing, pawn shops, and the political campaigns all fill the bill.

Business Name

Check with your Secretary of State – they might require that a business name be unique. While checking your name with your Secretary of State, also ensure they have all the necessary information for your company. Make sure that you are in good standing with them, and that your entity is active. You will have to file annual reports and pay a fee each year to stay active.

Keep the name of a high-risk or restricted industry out of your business name. There is nothing underhanded about this – it is above board and honest. And it can help prevent an automatic or nearly automatic denial from a lender. A common reason for loan and credit card application denials is the lender can’t easily locate a business online. The business name on your application should be the exact same as what’s listed online and with your Secretary of State.

Business Names and DBA Filings

A full business name should include any recorded DBA filing in use. But consider a DBA only a short stop on the way to incorporating. Make sure the business name is exactly the same on corporation papers, licenses, utility statements, and bank statements. Also make sure the business name and all other information is the same on as many online listings you can find.

Business Address

A business address must be a real brick and mortar building. It must be deliverable physical address. This can never be a UPS box or a PO Box. Some lenders will not approve and fund unless you meet this criterion. Lenders check with USPS and places like Google Maps to see if you’re using a home address. If you are, you may get a decline.

In particular, retail establishments like clothing boutiques need their own address. If your business is a retail establishment like this, do not use a home address on your application! Not even if your company is just you . You can use a virtual address. We like Regus, Davinci, and Alliance Virtual Offices. But keep in mind that there are credit providers that will not accept virtual addresses.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Setup a Business Entity and EIN

You can get a free EIN for your business at IRS.gov. Just like you have a Social Security Number, your business has an EIN. Your EIN is used to open a bank account and to build a business credit profile. To truly separate business credit from personal credit your business must be a separate legal entity, not a sole proprietor or partnership. Only incorporating creates a new, separate entity.

A corporation or LLC business entity gives you more credibility in many cases. These entities by default reduce your personal liability. Other entities don’t. File this with the Secretary of State for your state. Make sure your entity is set up in the same state as your business address. Verify all listings show the same name, address, phone numbers, etc. as in state and other records. Also make sure your address with the IRS matches everywhere else.

Business Licenses

Contact State, County, and City Government offices to see if there are any required licenses and permits to operate your type of business. Licensing requirements differ. Differences depend on state, town, and industry. Always make sure you have the proper licensing for your corporation.

Do not apply for funding if you are unlicensed. Verify that all main agencies (State, IRS, Bank, and 411 national directory) have your business listed the same way and with your exact legal name. And make sure the address on your licenses is the same as all other documents. Being licensed also builds credibility in your business, and that can help you get more customers.

SIC and NAICS Codes

The IRS website is also where you choose SIC and NAICS codes. Industries are classified by 2 kinds of codes. They are SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System). You chose these codes. Be honest when you choose your codes.

There’s no reason to choose the riskiest code if a less risky one might apply. The NAICS system is phasing out the SIC system. But that’s taking years.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Business Phone and 411 Listing

Toll-free phone numbers are best. Lenders see them as a sign of business credibility. Even if you’re a single owner with a home-based business, a toll-free number provides the perception that you are an even bigger company. It’s very easy and inexpensive to set up a virtual local phone number or a toll free 800 number. A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay.

If you don’t want customers and prospects calling you all day long, do not use a personal cell phone or residential phone as the business phone number. It also helps with fundability if you have a dedicated business phone number. Your phone number must be listed with 411 for most credit issuers and lenders to approve you. Check for your record to see if you’re listed. Make sure your information is accurate. No record? Then use ListYourself.net to get a listing.

Web Domain and Professional Website

Credit providers will research your corporation on the internet. It is best if they learned everything directly from your corporate website. Not having a company website can hurt your chances of getting corporate credit. You need it to be a professional website.

Use places like TemplateMonster.com and Upwork.com and get a site up cheap and fast. Get a professional logo from Fiverr. Buy web hosting from a company like GoDaddy. Do not use Weebly or Wix. This is because you want it to be your domain, not domain.wix.com. Your domain should be your business name, if possible

Web Domain and Professional Website: Details

You need a company email address for your business. This email must be on the same domain as your website. Use a professional email address such as yourname@yoursite.com. It often comes with a website domain provider such as GoDaddy. This is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.

Business Bank Account in the Business’s Name

You must have a bank account devoted strictly to your business. The IRS does not want you commingling funds. Make accounting easier and reduce the risk of audit at tax time. Keep personal and business funds separate. The simplest way to do this is with a separate account.

Your business banking history is vital to your future success of being able to secure larger business loans. The date you open your business bank account is the day that lenders consider your business to have started. So if you incorporated your business 10 years ago, but just opened the business bank account yesterday, then your business started yesterday. The longer your business banking history, the better your borrowing potential is.

Business Bank Accounts and Business Financials

Look to the future. It’s bank (and other) loans, and other kinds of funding. Set your business up for bank loan approval success. Keep a balance of $10,000 or more, for at least three months. This gives you a Low 5 Bank Rating.

With a Low 5 Bank Rating, most conventional banks see your corporation as fundable. Less than $10,000 in your account gives you lower than a Low 5 bank rating. If you don’t have a Low 5, you can still get corporate credit and alternative loans, but you would not be able to get a conventional loan. Bank ratings measure how responsible the account owner is with funds.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Setup a Business Merchant Account

Getting a business merchant account is a smart way to help out your business. Now your business will be able to accept credit and debit cards. Studies show that customers will spend more if they can pay by card. This also increases your finance options. It’s generally more secure, too.

Get Set Up With the Business Credit Reporting Agencies

Go to D&B’s website and look for your business. Can’t find it? Then get a free D-U-N-S number. A D-U-N-S number plus payment experiences leads to a PAYDEX score. Once you are in D&B’s system, search Experian and Equifax’s sites for your business. Another ID number is the BIN (Business Identification Number) number from Experian. Experian’s BizSource assigns a BIN.

Your Business Credit History

You  can get the most favorable funding by paying all bills on time. This will get your business:

  • A PAYDEX score of 80
  • Equifax Credit Risk Score of 90 or better
  • And a good FICO SBSS score, which is driven (in part) by on-time payments and business credit history
  • For Experian, historical behavior (payment history) is 5-10% of the total score

Keeping Congruent Business Information

Keep all records consistent! CRAs and creditors are going to look at everything. So it had better match, or you’ll get a denial due to fraud. That’s how lenders interpret inconsistencies.

Your business name, address, and phone number – all your business information – must look the same in these places and more:

  • IRS and Secretary of State records
  • Business records with Dun & Bradstreet, Equifax, and Experian
  • Incorporation documents
  • All online listings
  • Copy and paste this information; do not chance it with retyping

Personal Financials and Personal Credit History

Let’s not forget about your personal credit. Personal credit quality is often helpful for getting funding. So if your personal credit is not in order, get it straightened out and improve it. This generally means paying your bills on time and curbing your usage. For a business loan at a conventional bank you need good personal, business, and bank credit. While you want to build good business credit, having good personal credit can get you started.

Good personal credit will open doors, and it will open them earlier. Do you eventually want to try for an SBA loan? Then you will need to have good personal credit.

Setup a Business the Right Way: Takeaways

The way your business is set up can directly affect whether your business survives. Details such as business name, address, phone number, and email address all play a part. When you setup a business smartly, you can also help assure prospects that your business is on the up and up. It also means getting set up with D&B and other business CRAs, so you can start building business credit.

The post How to Setup a Business the Right Way to Start Building Business Credit appeared first on Credit Suite.

Tinder Ads: How to Get New Customers to Swipe Right

Are you looking for a bit of customer love online?

Tinder could be the hookup your brand is looking for.

With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering.

Ready to swipe right?

Let’s take a deep dive into how Tinder Ads can help your business.

How Do Tinder Ads Work?

You can purchase Tinder ads with a direct buy through Match Media Group, who also manages advertising on the dating apps Hinge, Plenty of Fish, Match, and OkCupid, if you can meet their minimum spend requirements.

NP Digital offers custom Tinder ad buys through a direct buy with Tinder, programmatically through Google’s DV360, and through both Google and Facebook’s Ad Networks. Reach out to my team to learn more.

Besides buying directly with a large budget, you can also run display ads via Google and Facebook’s ad platforms.

These display ads are shown to users who haven’t upgraded to the ad-free experience.

tinder ad example
tinder ad example

Why Should You Advertise on Tinder?

The majority of Tinder users are male and either Millennials or Gen Z-ers. If either of those demographics is part of your target audience, you should consider using Tinder ads.

Tinder Ad Tips

As with all other types of ads, there are best practices to follow when writing for Tinder. And when you’re writing ads to go with a dating app, you have some extra room for creativity and flair. So here are a few things to keep in mind when creating ads for Tinder users.

1. Be Eye-Catching

Looks are key on Tinder. Users speed swipe through profiles and only stop if the person’s first photo catches their eye.

For your ads to be successful on the dating app, you need to lean into this. Make sure your visuals are attractive to your demographic.

This could stop users mid-swipe, get them to spend time reading for ad copy, and click-through.

How do you create visually appealing Tinder Ads?

  • use high-res images
  • boost saturation
  • opt for clutter-free images
  • use images with faces

2. Write FOMO-Inducing Copy

Your Tinder Ads should use phrases that resonate with your audience and spark their interest.

On an app where people’s attention spans are short, you don’t want to waste your ad spend on copy that doesn’t convert.

Keep these tips in mind when writing your Tinder Ads:

  • Focus on the end solution: What problem does your product or service solve? How will solving that problem improve your customers’ lives?
  • Use emotional triggers: Words are powerful and can incite reactions and actions when used correctly. So sprinkle a few emotional words and phrases in your copy and start marketing with emotion.
  • Focus on the benefits: People care about how your brand will improve their lives.
  • Use FOMO (fear of missing out): Why does FOMO work so well? It’s an emotional trigger. It piques our curiosity and invites us to want to know more. It also activates loss aversion, where the pain of losing is more powerful than the pleasure of gaining something. Use this to your advantage in your ad copy.

3. Be Yourself

In general, you want to maintain your personal brand when on Tinder. As any Tinder dater will tell you, the only worse than being ghosted is being catfished.

Sure, there are Tinder Ad success stories where brands have used “fake” profiles to promote their products. Case in point: Ex Machina.

Male attendees at the SXSW festival could match with a 25-year-old woman called Ava. Once shipping right and after some light banter back and forth, Ava reveals she is a robot created to promote the film Ex Machina.

The campaign was a hit, but the movie had Tinder’s blessing to create a fake profile.

When The Gap tried something similar, it backfired. Promoting their 30 percent discount on jeans created a profile inviting users to a “pants party.” However, the brand didn’t get permission from the app, and Tinder swiftly deleted the profile for violating its terms of service.

4. Help Your Audience With Their Dating Life

People use Tinder because they’re single and ready to mingle.

Why not use your products or services to help users make a love connection? Find a way your product can help someone score that second date.

For instance, if you run a winery, offer users the chance to win a wine tasting for two. If you sell weekly meal kits, put together a perfect package for someone cooking a meal for a date. If you’re in the events industry, give away a free plus one ticket.

The Atlanta Hawks used this tactic with a “Swipe Right Night.” The event offered Tinder users the chance to win “Love Lounges.” On the night of, users could access the lounges and meet their matches face-to-face.

By focusing your campaign efforts on how you can help your customers, you’re putting their interests first and helping them make a connection.

Who knows, you could help someone find their life partner. Now, wouldn’t that be an epic brand story?

5. Keep It Simple

Tinder is a fast-paced environment. People are swiping left or right at lightning speeds.

If you want your Tinder Ad to stand out, keep it simple. Tell your viewers who you are and how you can help them, then make sure your calls to action (CTAs) are clear and convincing.

How to Create an Ad for Tinder

You can create Tinder Ads either via Facebook or Google. Here’s how to set up ads on both platforms.

How to Create Tinder Ads on Facebook

Step 1: Create a Business Account on Facebook

You can only create Facebook ads for Tinder with a Business Account and a Facebook Page.

Step 2: Go to Ads Manager to Create Your Ad

Navigate to the Facebook Ads Manager dashboard and click on the green “+ Create” button.

Select your campaign objective from the list and click on “continue.”

How to Create Tinder Ads - Facebook Tinder ad setup

Step 3: Select Your Placements

A new window will pop up where you can fill in all the information Facebook needs to run your ad.

To make sure it shows up on Tinder, click on “New Ad Set” on the left-hand side of the page and scroll down to placements.

Select “manual placements,” and you’ll see four platforms show up:

  1. Facebook
  2. Instagram
  3. Messenger
  4. Audience Network

Audience Network is the platform that will deliver your ad to Tinder. The app is included in Facebook’s “dating apps” category.

Make sure you select Audience Network and fill out the rest of the fields to create your ad. When you’re done, send the ad in for review. Once Facebook approves it, you’ll have ads running on Tinder.

How to Create Tinder Ads - Facebook Tinder Ads

How to Create Tinder Ads on Google

Step 1: Go to Your Google Ads account.

To create an account, navigate to the Google Ads webpage and click on “Start Now.” Next, confirm your payment info, enter a valid credit card, and click on “Submit.”

Step 2: Create a New Campaign

Once you’re logged into your Google Ads account, click on the “new campaign” button.

How to Create Tinder Ads on Google

Step 3: Set Your Campaign Goal and Type

Next, select “website traffic” as your campaign goal for your Tinder Ads.

Scroll down and select “Display” as your campaign type.

Enter your website name at the bottom and click “continue” when you’re done.

How to Create Tinder Ads on Google - Set Your Campaign Goal and Type

Step 4: Create a Target Audience for Your Tinder Ad Campaign

Here, you can start defining your target audience for Tinder.

  • Select which locations you want to target or exclude.
  • Choose which languages your audience speaks.
  • Click on “more settings” for a list of advanced tweaks you can make to your campaign.
  • When you’re ready, click on “Next.”

Step 5: Add Your Budget

On Google Ads, you can set a minimum daily spend for your Tinder ad campaign.

Once you enter an amount, you’ll get an estimate of what your results will look like.

How to Create Tinder Ads on Google - Budget and Bidding

Step 6: Set Your Ad Placements

Click on “placements” to define where you want Google to serve your ads. This is where you’ll select Tinder to make sure it shows up on the app.

In the browse section, select “Apps” and type “Tinder” in the search bar.

Tick the checkbox next to the app, then click “done.”

How to Create Tinder Ads on Google - Tinder Ad Placement

Now all that’s left to do is finalize the creative for your ad, and you’re done!

Tinder Ad Frequently Asked Questions

Are Tinder ads free?

No, Tinder ads are not free. The Facebook and Google ad platforms use a competitive bid system, meaning no fixed pricing for ads. Instead, the price depends on factors like demographics and the competitiveness of the ad auction.

Is Bumble or Tinder better for ads?

It depends on who you want to target and your ad creative. Bumble isn’t only for singles; it’s for meeting new friends and professional colleagues too.

How many people will see my Tinder ad?

It depends on your target audience’s definition (the more specific, the smaller the pool of people) and how much money you have to pump into your Tinder Ads.

What kind of ads can I run on Tinder?

You can currently only run ads on Tinder through Facebook and Google’s ad networks.

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Tinder Ads Conclusion

Let’s be honest: No one is going onto Tinder intending to buy your latest product.

This is why your Tinder ads need to play off the app’s purpose. Create a campaign around your audience’s dating life. Give them something to help them out on date night and bring them one step closer to meeting “the one.”

These fun campaigns can demonstrate you care about their daily lives while delighting them with a unique customer experience.

Don’t forget, if you’d rather have our team handle your paid ads or custom Tinder ad management, reach out to my team for a personalized consultation.

Are you using Tinder ads? What results have you seen from the dating app?

Get Business Trade Credit the Right Way

Are You Looking for Business Trade Credit?

Business trade credit is a line of credit extended by a merchant to a business. Often the terms are Net, which means there’s a set time to pay, and you can’t carry the balance, like you can with what’s called revolving credit. One common term is Net 30 – which means you have 30 days in which to pay.

Legit Business Trade Credit

A business gets goods or services and agrees to pay for them at a later date. Trade lines are often established between a business and a vendor. This is as opposed to a line of credit offered by a bank. Trade lines can help businesses build credit since the loans are frequent and the turnaround quick. They can also help rapidly build positive credit experiences.

Working with Starter Vendor Credit

When you use tradelines that report, then you’ll have an established credit profile. You’ll get a business credit score. And with an established business credit profile and score you can begin to get credit for numerous purposes, and from all sorts of places.

Details

To kick off your business credit profile properly, get approval for vendor accounts that report to the business credit reporting agencies. When that’s done, you can then use the credit. Then pay back what you used. And then the account is on report to Dun & Bradstreet, Experian, or Equifax.

Vendor Credit – It Helps

Not every vendor can help in the same way true starter credit can. These are merchants that grant approval with very little effort. You also need them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian. As you get starter credit, you can also start to get credit from retailers. Since over 90% of all vendors don’t report, it helps to work with a company that knows the ins and outs of which vendors report, and how to work with them.

Business Trade Credit from Uline

Uline is a true starter vendor. They offer shipping, packing, and industrial supplies and more. They report to D&B and Experian. Over 99% of their products ship same day, with no back orders. They will ask for your business bank information. Your company address must be uniform everywhere.

You need:

  1. Entity in good standing with Secretary of State
  2. EIN number with IRS
  3. Business address- matching everywhere
  4. D-U-N-S number
  5. Business license(s) if applicable
  6. A business bank account
  7. Business phone number listed in 411

Here’s how to apply with them. You will need to create an account first. Then place an order and select Net 30 terms. Their credit dept. will review the account. Your application may be approved for net 30 at time of order. Upon final review, their credit department may change to a few prepaid orders before a Net 30 is granted.

Business Trade Credit from Marathon

Marathon Petroleum Company provides transportation fuels, asphalt, and specialty products throughout the United States. Their product line supports commercial, industrial, and retail operations. This card reports to Dun & Bradstreet and Experian. Before applying for multiple accounts with WEX Fleet cards, make sure to have enough time in between applying so they don’t red-flag your account for fraud.

To qualify, you need:

  1. Entity in good standing with Secretary of State
  2. EIN number with IRS
  3. Business address- matching everywhere.
  4. D-U-N-S number
  5. Business license (if applicable)
  6. And a business bank account
  7. Business phone number listed on 411

Your SSN is necessary for informational purposes. If concerned they will pull your personal credit talk to their credit department before applying. You can give a $500 deposit instead of using a personal guarantee, if in business less than a year. Apply online or over the phone. Terms are Net 15.

Business Trade Credit from Grainger Industrial Supply

Grainger Industrial Supply sells hardware, power tools, pumps and more. They also do fleet maintenance. And they report to Dun & Bradstreet. Apply online or over the phone.

To qualify, you need the following:

  1. A business license (if applicable)
  2. An EIN number
  3. A company address matching everywhere
  4. A business bank account
  5. A D-U-N-S number from Dun & Bradstreet
  6. Your corporate entity must be in good standing with the applicable Secretary of State

If your business does not have established credit, they will require additional documents. These are items like accounts payable, income statement, balance sheets, and the like.

For even more starter vendors, check out our starter vendor research – and for the most up-to-date information, always be sure to go directly to vendors’ websites.

Business Trade Credit: Some Misconceptions

Since you have heard about how business tradelines can help you build business credit, you may think, I’ll just buy a few things and then I’ll be done, and then I can move onto what I really want to buy from where I really want to shop. You may feel trade credit is just a steppingstone to the good stuff. But here’s a tip, vendor credit is a great end unto itself.

Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet

Beyond Business Credit – What Starter Vendors Can Do for Your Business

Don’t just throw stuff in a cart willy-nilly! There’s a lot to buy from starter vendors. It’s things you will need now, and later in the life of your business. Starter vendors sell more than boxes.

For example, Grainger sells computer supplies like mice, screen filters, and cables. You can get your next laptop carrying bag or flash drives from them. Get your next desk chair from Uline (ergonomics are really important – your back will thank you). You can even get disinfecting wipes from them – remember when those were an incredibly HOT commodity in 2020?

At Marathon, you can fill up with your business credit card and earn points. Use your points for everything from 7 cents off per gallon, to Southwest Airlines travel points. And buy gasoline at hundreds of stations in much of the continental US and near parts of our borders with Mexico and Canada. A fill-up in Cadillac, Michigan could get you Target or Petco gift cards – and a cool 5 cents off per gallon.

Business Trade Credit: The Dark Side

But you should be aware that sometimes it’s not all gift cards and a good PAYDEX score. There’s a dark side when it comes to tradelines. You may have seen ads where you can buy them. Or a fellow businessperson may have suggested buying tradelines to you as a shortcut. That person is not doing you any favors.

There Are No Shortcuts in Life or Business. This is very true about building business credit. Yet some people try for a shortcut all the time. The top three areas where they try to game the system are:

  1. Buying trade lines
  2. CPNs (credit privacy/profile numbers) and
  3. Buying shelf corporations

Getting caught doing any of these will hobble your funding efforts. Let’s touch on a terrible idea – buying trade lines.

Buying Business Trade Lines

Many companies online promise to sell ‘seasoned’ trade lines. A business with poor or little credit, can, for several hundred or several thousand dollars, be piggybacked onto the account of someone with established excellent credit. New business owners seem more creditworthy than they really are. Does this sound unethical? Of course it does – because it is.

What is Piggybacking a Trade Line?

‘Piggybacking’ trade lines is a practice involving seasoned trade lines. A creditworthy borrower’s accounts are used to improve the credit of an unrelated third party. A creditworthy borrower adds the third party as an authorized user of his lines of credit. But he or she does not actually provide the third party with materials (credit cards or account numbers, etc.) to let the third party make charges against that account. Hence, the authorized user never actually uses the credit.

How does Piggybacking Benefit Anyone?

The benefit to the third party is an improved credit rating. It ‘shows’ they are already approved for higher limit revolving accounts. In theory, showing you already have credit is supposed to make you more creditworthy for higher limit accounts. Many companies claim to be able to secure $100,000 – 250,000 credit lines once these accounts are reporting. This is dishonest.

How do Piggybacking Companies Work?

A company offering the piggybacking service maintains a network of creditworthy ‘card holders’ or ‘vendors’. They will add strangers to their accounts as authorized users  for a fee. A third party, looking to increase their credit score, contacts the company. The company then offers a selected trade line to the client and charges the client a fee per account. The FBI has found that the trade line company can be a fake, and the primary card holder can be a stolen identity in these kinds of scams.

The client pays anywhere from $500 to $2,000 per trade line. The company submits the order to the card holder. Once the trade line reports, the company pays the card holder their fee. This is runs from $50 to $250 per authorized user. The company retains the remaining funds as its revenue.

Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet

What Federal Agencies Say About Buying Business Tradelines

The Federal Reserve says:

“The potential distortions in credit scores that piggybacking credit may introduce suggest that a reconsideration of existing regulations, industry practices, or both may be warranted to preserve the predictiveness of credit scoring models.”

Credit Where None is Due? Authorized User Account Status and “Piggybacking Credit”, Robert B. Avery, Kenneth P. Brevoort, Glenn B. Canner (Federal Reserve Board, March 5, 2010)

The FBI says:

When commenting on a 2013 bust of a fraud ring, “A second kind of tradeline is the “authorized user” tradeline, where a credit card holder adds another, so-called “authorized user,” to a credit card account. This raises the credit score of the authorized user, who inherits some of the primary user’s credit history.

Some defendants created and sold fake lines of credit for false identities made up by other defendants. These fraudulent primary tradelines were then used to increase the credit limits on fraud cards, so that the defendants could reap even larger profits. Defendants used the authorized user tradelines to create new identities.”

The leader of the scam ring was sentenced to 80 months (that’s over 6 1/2 years!) in prison in 2016.

FICO, Equifax, and Experian

FICO says:

“A  shadier version of piggybacking has been promoted by some CROs who offer to “rent” to their credit-challenged customers the trade lines of established accountholders, in an effort to boost their customers’ credit profiles and scores.”

Equifax says:

“ authorized user abuse occurs when low-risk primary card owners “rent” their tradelines with extensive credit histories, high credit limits and solid repayment profiles to others – most times, knowingly, to fraudsters.”

Experian says:

“Buying tradelines may be viewed as deceptive by lenders and credit reporting agencies, and could even put you in danger of committing bank fraud.

If you pay money to improve your credit scores without doing any of the work or even getting a card to use, you could be falsely representing your creditworthiness to potential lenders.”

Unethical Methods Are Bad News

Lenders and CRAs know all the unethical methods out there. They know what to look for, and they will always be looking. When they see a new authorized user on a card, they will dig deeper.

Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet.

It Will Catch Up to You

Sooner or later, D&B in particular will determine you bought tradelines. If a tradeline sales company performs an inquiry into your credit report, then D&B is tipped off. And any time you buy a tradeline, the seller will check your credit. Because they want to be sure they get paid.

D&B Methodology

Shutting down tradeline(s) is just the start. D&B will red flag your entire profile. They will flag legitimate trades alongside the illegitimate ones. You will lose whatever time you think you gained. Plus, you’re out the cost of the tradelines.

Years Later

When a company is known to be a tradeline seller, then that company will be flagged. Any new inquiries by that flagged tradeline seller harm buyers. And so will older tradeline sales. There is no Statute of Limitations on this. That’s because it’s not through the courts system. If you bought a tradeline 50 years ago, D&B could still find out.

Personal Credit is Different

Consumer trades as an authorized user are considered legitimate. A person with poor credit can use this strategy legally. Hence if you know someone with great credit. Ask if you can become an authorized user on their card. You never need to use the card, yet it can still help to raise your personal credit scores. But never do this to jack up your BUSINESS credit scores.

Getting Business Trade Credit the Right Way: Takeaways

Working with starter vendors isn’t just a means of building business credit. It’s also a great way to get products and supplies that your business truly needs. It’s not a waste of time or money. All you need to do is search on any vendor’s website to find what they have to offer.

Business tradelines are perfectly legitimate IF you do not pay for them and build them properly and naturally. Buying business tradelines will sink your business credit building effort. It’s dishonest and potentially part of a larger theft ring, SO DON’T DO IT!

The post Get Business Trade Credit the Right Way appeared first on Credit Suite.