Many in Bengals organization remain livid at NFL’s decision that could let a coin flip take home-field advantage from Cincinnati, sources told ESPN.
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Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is?
Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business.
Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.
Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”
Some brands are authoritative without even seeming to try. This is because the keywords that naturally exist on their websites will carry some weight.
For example, movie site IMDB has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.
When you have a better idea about the terms for which you’re deemed authoritative, you’re able to optimize your site better.
But it’s not just keywords—the better your backlinks are, the better your chances are at increasing in DA.
Domain authority is determined on a logarithmic scale. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.
Although Google doesn’t use domain authority in their rankings, but a study by Ahrefs found a correlation between DA and SERP ranking.
The results of this study suggest DA may be a useful metric by which to gauge how much organic traffic you may receive from Google.
If you want to grow your SEO rankings, consider ramping up your domain authority strategy. However, it can take a while to develop authority, so don’t worry if you don’t see results right away.
Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.
When you debut a new website, its domain authority is one. Moz points out sites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.
A strong gauge for your site is to measure it against other comparable or similar sites. Your DA can fluctuate over time and, with so many moving parts, identifying why it changed can be challenging. But don’t give up.
Moz highlights several factors that can influence your score.
One could simply be that your link profile growth hasn’t been seen by their index yet.
Another occurs when higher-authority sites experience massive growth in link numbers, which may skew the scaling process. This kind of fluctuation may more significantly impact domain authorities on the lower end.
You may also have earned links from sites that don’t contribute to ranking on Google. If Moz crawls a different amount of link domains than it did last time it went through your site, results may be affected.
Raising your DA is a long-term process, but there are several ways to go about it.
First, conduct a link audit. This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. Try Ubersuggest to get insight into your domain score, the current number of backlinks, and referring domains.
Backlinks, which are links from other websites to yours, affect SEO rankings—though backlinks aren’t all created equal.
Do you know how to go about getting high-quality links? Try our free backlink tool, Backlinks, to get started. Among other things, it’ll show you which sites are linking to your competitors rather than to you.
Various filters make it easy to assess which opportunities are best suited to your needs.
It’s also beneficial to search for local directories or “best-of” lists that could feature your business. These sites are often adding new businesses.
There are several link authority tools out there. How do you know which one is right for you?
SEO Review Tools has a basic domain authority checker. It looks at authority (based on backlink quantity and quality) and content.
Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.
Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scale.
If you want to check several sites at once,Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks. Of course, you can also find some of this information using Ubersuggest as well.
For example, when you search for the DA of neilpatel.com on Moz, it’s revealed it is 88, and there are 69,900 linking domains (i.e., backlinks). There are also over 269,000 keywords for which the site ranks, and the spam score just 1%.
The tool then breaks down the site’s most important pages based on page authority and other top-linking domains. You can also find metrics like top-ranking keywords, keywords by estimated clicks, top featured snippets, branded keywords, and more.
You can also see a breakdown of competitors using your keywords. You can then take the competing domains and plug them into a bulk checker like the ones noted above.
Once you’ve determined your domain authority score and the factors influencing it, what should you do next?
Start with backlinks. You want to give other sites a reason to link to yours.
If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.
It may also be wise to collaborate with small businesses with whom you could forge mutually beneficial partnerships.
Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.
You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. If they’re monitoring their web traffic, they’ll see you linked to them and may feel inclined to return the favor.
Of course, you want to make sure all the backlinks you receive are of high quality. It’s better to have a few quality backlinks than a ton of ineffective ones.
Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others.
When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.
You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.
This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.
The more content you create regularly, the more likely you are to rank.
Domain authority is a metric created by Moz to determine how reputable and authoritative a domain is. It takes a lot of factors into account, including backlinks, traffic, and more.
More backlinks and better traffic can help increase domain authority. It’s important to focus on being a great resource for users.
Go to Moz’s domain authority checker tool to determine the number of your current domain authority.
Usually, once a month is a good cadence to check your domain authority.
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Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.
Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.
Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.
Have you had success in improving your domain authority? Tell us in the comments.
The post How to Boost Domain Authority: Checking and Improving This Key Site Metric appeared first on Buy It At A Bargain – Deals And Reviews.
Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is?
Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business.
Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.
Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”
Some brands are authoritative without even seeming to try. This is because the keywords that naturally exist on their websites will carry some weight.
For example, movie site IMDB has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.
When you have a better idea about the terms for which you’re deemed authoritative, you’re able to optimize your site better.
But it’s not just keywords—the better your backlinks are, the better your chances are at increasing in DA.
Domain authority is determined on a logarithmic scale. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.
Although Google doesn’t use domain authority in their rankings, but a study by Ahrefs found a correlation between DA and SERP ranking.
The results of this study suggest DA may be a useful metric by which to gauge how much organic traffic you may receive from Google.
If you want to grow your SEO rankings, consider ramping up your domain authority strategy. However, it can take a while to develop authority, so don’t worry if you don’t see results right away.
Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.
When you debut a new website, its domain authority is one. Moz points out sites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.
A strong gauge for your site is to measure it against other comparable or similar sites. Your DA can fluctuate over time and, with so many moving parts, identifying why it changed can be challenging. But don’t give up.
Moz highlights several factors that can influence your score.
One could simply be that your link profile growth hasn’t been seen by their index yet.
Another occurs when higher-authority sites experience massive growth in link numbers, which may skew the scaling process. This kind of fluctuation may more significantly impact domain authorities on the lower end.
You may also have earned links from sites that don’t contribute to ranking on Google. If Moz crawls a different amount of link domains than it did last time it went through your site, results may be affected.
Raising your DA is a long-term process, but there are several ways to go about it.
First, conduct a link audit. This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. Try Ubersuggest to get insight into your domain score, the current number of backlinks, and referring domains.
Backlinks, which are links from other websites to yours, affect SEO rankings—though backlinks aren’t all created equal.
Do you know how to go about getting high-quality links? Try our free backlink tool, Backlinks, to get started. Among other things, it’ll show you which sites are linking to your competitors rather than to you.
Various filters make it easy to assess which opportunities are best suited to your needs.
It’s also beneficial to search for local directories or “best-of” lists that could feature your business. These sites are often adding new businesses.
There are several link authority tools out there. How do you know which one is right for you?
SEO Review Tools has a basic domain authority checker. It looks at authority (based on backlink quantity and quality) and content.
Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.
Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scale.
If you want to check several sites at once,Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks. Of course, you can also find some of this information using Ubersuggest as well.
For example, when you search for the DA of neilpatel.com on Moz, it’s revealed it is 88, and there are 69,900 linking domains (i.e., backlinks). There are also over 269,000 keywords for which the site ranks, and the spam score just 1%.
The tool then breaks down the site’s most important pages based on page authority and other top-linking domains. You can also find metrics like top-ranking keywords, keywords by estimated clicks, top featured snippets, branded keywords, and more.
You can also see a breakdown of competitors using your keywords. You can then take the competing domains and plug them into a bulk checker like the ones noted above.
Once you’ve determined your domain authority score and the factors influencing it, what should you do next?
Start with backlinks. You want to give other sites a reason to link to yours.
If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.
It may also be wise to collaborate with small businesses with whom you could forge mutually beneficial partnerships.
Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.
You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. If they’re monitoring their web traffic, they’ll see you linked to them and may feel inclined to return the favor.
Of course, you want to make sure all the backlinks you receive are of high quality. It’s better to have a few quality backlinks than a ton of ineffective ones.
Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others.
When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.
You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.
This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.
The more content you create regularly, the more likely you are to rank.
Domain authority is a metric created by Moz to determine how reputable and authoritative a domain is. It takes a lot of factors into account, including backlinks, traffic, and more.
More backlinks and better traffic can help increase domain authority. It’s important to focus on being a great resource for users.
Go to Moz’s domain authority checker tool to determine the number of your current domain authority.
Usually, once a month is a good cadence to check your domain authority.
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Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.
Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.
Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.
Have you had success in improving your domain authority? Tell us in the comments.
The post How to Boost Domain Authority: Checking and Improving This Key Site Metric appeared first on #1 SEO FOR SMALL BUSINESSES.
The post How to Boost Domain Authority: Checking and Improving This Key Site Metric appeared first on Buy It At A Bargain – Deals And Reviews.
Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is?
Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business.
Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.
Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”
Some brands are authoritative without even seeming to try. This is because the keywords that naturally exist on their websites will carry some weight.
For example, movie site IMDB has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.
When you have a better idea about the terms for which you’re deemed authoritative, you’re able to optimize your site better.
But it’s not just keywords—the better your backlinks are, the better your chances are at increasing in DA.
Domain authority is determined on a logarithmic scale. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.
Although Google doesn’t use domain authority in their rankings, but a study by Ahrefs found a correlation between DA and SERP ranking.
The results of this study suggest DA may be a useful metric by which to gauge how much organic traffic you may receive from Google.
If you want to grow your SEO rankings, consider ramping up your domain authority strategy. However, it can take a while to develop authority, so don’t worry if you don’t see results right away.
Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.
When you debut a new website, its domain authority is one. Moz points out sites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.
A strong gauge for your site is to measure it against other comparable or similar sites. Your DA can fluctuate over time and, with so many moving parts, identifying why it changed can be challenging. But don’t give up.
Moz highlights several factors that can influence your score.
One could simply be that your link profile growth hasn’t been seen by their index yet.
Another occurs when higher-authority sites experience massive growth in link numbers, which may skew the scaling process. This kind of fluctuation may more significantly impact domain authorities on the lower end.
You may also have earned links from sites that don’t contribute to ranking on Google. If Moz crawls a different amount of link domains than it did last time it went through your site, results may be affected.
Raising your DA is a long-term process, but there are several ways to go about it.
First, conduct a link audit. This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. Try Ubersuggest to get insight into your domain score, the current number of backlinks, and referring domains.
Backlinks, which are links from other websites to yours, affect SEO rankings—though backlinks aren’t all created equal.
Do you know how to go about getting high-quality links? Try our free backlink tool, Backlinks, to get started. Among other things, it’ll show you which sites are linking to your competitors rather than to you.
Various filters make it easy to assess which opportunities are best suited to your needs.
It’s also beneficial to search for local directories or “best-of” lists that could feature your business. These sites are often adding new businesses.
There are several link authority tools out there. How do you know which one is right for you?
SEO Review Tools has a basic domain authority checker. It looks at authority (based on backlink quantity and quality) and content.
Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.
Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scale.
If you want to check several sites at once,Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks. Of course, you can also find some of this information using Ubersuggest as well.
For example, when you search for the DA of neilpatel.com on Moz, it’s revealed it is 88, and there are 69,900 linking domains (i.e., backlinks). There are also over 269,000 keywords for which the site ranks, and the spam score just 1%.
The tool then breaks down the site’s most important pages based on page authority and other top-linking domains. You can also find metrics like top-ranking keywords, keywords by estimated clicks, top featured snippets, branded keywords, and more.
You can also see a breakdown of competitors using your keywords. You can then take the competing domains and plug them into a bulk checker like the ones noted above.
Once you’ve determined your domain authority score and the factors influencing it, what should you do next?
Start with backlinks. You want to give other sites a reason to link to yours.
If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.
It may also be wise to collaborate with small businesses with whom you could forge mutually beneficial partnerships.
Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.
You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. If they’re monitoring their web traffic, they’ll see you linked to them and may feel inclined to return the favor.
Of course, you want to make sure all the backlinks you receive are of high quality. It’s better to have a few quality backlinks than a ton of ineffective ones.
Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others.
When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.
You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.
This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.
The more content you create regularly, the more likely you are to rank.
Domain authority is a metric created by Moz to determine how reputable and authoritative a domain is. It takes a lot of factors into account, including backlinks, traffic, and more.
More backlinks and better traffic can help increase domain authority. It’s important to focus on being a great resource for users.
Go to Moz’s domain authority checker tool to determine the number of your current domain authority.
Usually, once a month is a good cadence to check your domain authority.
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Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.
Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.
Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.
Have you had success in improving your domain authority? Tell us in the comments.
Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance.
To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain.
When you understand your domain authority, you see how your site compares with competitors. The higher a site’s authority is, the more visible you are, which can factor into SEO. Of course, that extra visibility has advantages. Most notably, your site’s ranking on the first page, searchers are more likely to find you, leading to increased awareness and conversions.
Domain authority (DA) is the number of relevant backlinks to your site that come from other reputable sites. The relevance of those backlinks also contributes to your domain authority score.
SEO company Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs).
It estimates a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”
Perhaps you’re wondering what domain authority means for your website? Well, have you ever noticed how some brands look authoritative without trying? This is because the keywords that naturally exist on their websites carry some weight.
For example, movie site IMDb has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.
Simply put, when you know which terms give your site authority, you can optimize your site better.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
However, it’s not just about keywords. The better your backlinks are, the better your chances of increasing your DA.
It’s a logarithmic scale that determines your ultimate domain authority score. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.
Although Google doesn’t use domain authority in its rankings, there are still some great reasons to work on this area. For example, a high domain authority score:
Research also backs up the benefits of a high DA. For example, a study by Ahrefs found a correlation between domain authority and SERP ranking.
According to the results of this study, domain authority may be a useful metric to estimate how much organic traffic you may receive from Google.
What does this survey mean for website owners?
It means you should think about improving your domain authority strategy if you want to grow your SEO rankings. Nonetheless, remember that developing authority takes time, so don’t worry if you don’t see results right away.
Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.
When you debut a new website, its domain authority is one. Moz points out that sites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.
A strong gauge for your site is to measure it against other comparable or similar sites. Remember, though, your domain authority can fluctuate over time, and with so many moving parts, identifying the reasons behind these changes can be challenging.
Moz highlights several factors that can influence your score.
There are several things you can do to improve your website’s DA score.
It’s also beneficial to search for local directories or “best-of” lists, like Google My Business, as these all help to build authority.
There are several link authority tools out there. How do you know which one is right for you? Here are a few tips:
Here’s a selection of tools for getting started with your search: SEO Review Tools has a basic domain authority checker and it gives you a social media score relating to how active your social profiles are and how many shares your content receives.
The tool bases authority on backlink quantity and quality, and measures other metrics like website age and social media score. Finally, SEO Review Tools measures page authority. This metric is like Domain Authority, except it looks at a specific page rather than entire sites. Page authority also uses a one-to-100 logarithmic scale.
For testing several sites at once, Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
Semrush has an extensive list of tools as well, including a backlinks checker, SERPtracker, and social media marketing.
Then there’s Moz, which has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks.
For example, when you search for the domain authority of neilpatel.com on Moz, it shows it’s 90, and there are 106,400 linking domains (i.e., backlinks). There are also over 229,000 keywords for which the site ranks, and the spam score is 1%.
The tool then breaks down the site’s most important pages according to page authority and other top-linking domains. You can also find:
You can then take the competing domains and plug them into a bulk checker like the ones noted above, and see a breakdown of competitors using your keywords.
Of course, you can also find some of this information using Ubersuggest as well.
Once you know your domain authority score and the factors influencing it, what should you do next?
You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.
This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.
The more content you create regularly, the more likely you are to rank.
Domain authority is a metric created by Moz to determine how reputable and authoritative a domain is. It takes a lot of factors into account, including backlinks, traffic, and more.
A low domain authority can stem from a number of reasons. One possibility is that your site has not been around for very long, and therefore does not have as much history or as many links as more established websites. Another possibility is that your site’s content is not relevant to your target audience. If you are trying to rank for a keyword that has no relevance to your business, you may have difficulty achieving a high domain authority.
How long it will take to increase your domain authority depends on a number of factors, including the competitiveness of your industry, the quality of your website, and its content. However, if you put in the hard work, you could see significant improvements in your domain authority within six months to a year.
Website authority is simply another name for domain authority, the metric Moz developed that predicts how well a website will rank in SERPs.
More backlinks and better traffic can help increase domain authority. It’s important to focus on being a great resource for users.
There are a few things you can do to increase your website’s domain authority quickly. First, make sure your website is well-optimized for search engines. Second, build high-quality backlinks from reputable websites. And finally, continue to produce great content that people will want to share.
Go to Moz’s domain authority checker tool to determine the number of your current domain authority.
Usually, once a month is a good cadence to check your domain authority.
Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.
Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.
Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.
Have you had success in improving your domain authority? Tell us in the comments.
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Building backlinks is a complicated process. Using a free backlink checker tool is one of the easiest ways to discover what you can do to boost your backlink profile. It can help you to conduct link research on both you or your competitors’ sites. You will learn: The basic information about backlink and link-building How … Continue reading Free Backlink Checker For Any Site | BacklinkGap
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site.
These tools allow you to test content by showing different variations of the same page to visitors at random.
A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular with their users.
Sometimes, however, A/B testing can lead to a slower user experience if the page takes too long to load.
This often happens if the content is being tested too often or if the code is used in a way that slows down the site.
If your content takes too long to load, users may navigate off your site, increasing bounce rates and lowering your chance to convert them.
In this blog, we’ll cover how to prevent A/B testing from slowing down your site, using tactics such as:
Let’s get started.
A/B testing can cause an extra step in loading and displaying web pages.
This happens because two versions of content are being shown to users at random times, collecting data on which page performs better.
All of this back and forth communication can result in a lag in page load time.
It can also cause a flicker of original content (FOOC) that displays for a short moment before the page finishes loading.
A/B testing slows down your site in three ways:
Page load time is an important metric for your conversions and SEO.
Research has shown the first five seconds of page load time has the biggest impact on conversion rates.
Similarly, 70 percent of consumers say page speed influences their desire to buy.
Ultimately, if you want users to stay on your site and purchase your products, you need to make sure your site is fast.
To prevent A/B testing from slowing down your site, it’s important to take extra steps to ensure your user experience is not impacted by these tests.
According to Backlinko, the average page load benchmark is 10.3 seconds on desktop and 27.3 seconds on mobile.
If you’re not hitting these markers, you may have a problem.
Whether you’re using Google Optimize or another A/B testing tool, there are a few ways to prevent your site from slowing down.
When you add A/B testing scripts to your site, make sure they are at the top of your head tag and not a tag manager.
This is important because if you make changes to your site, the scripts will be overwritten.
A tag manager is an external script that loads in place of others which can overwrite them without warning and prevent scripts from functioning properly when you make changes to your website.
If you are using the synchronous version of the script, then make sure it is placed after your site’s scripts.
This will prevent any problems with delays caused by third-party resources on your page, such as ad networks.
Google Optimize has two versions: synchronous and asynchronous.
The synchronous versions prevent any content from rendering until it has been fully loaded. This can prevent your A/B tests from loading in a reasonable time.
The asynchronous versions prevent any content from rendering until it is ready, but this does not prevent the other scripts on the page from being executed immediately.
The asynchronous version is recommended for most users. It loads in a separate thread from the rest of the website, so it does not prevent other critical tasks from being executed prior to its execution.
The async version will prevent certain animations from slowing down your test experiences while still allowing for other elements on the page to play.
If you use a tag manager like Google Tag Manager (GTM), or another JavaScript management system, it’s important these are implemented asynchronously and not using the standard version of the Optimize snippet.
There should be no delays in page load time when Google Optimize is running on your website. The async version can prevent this by adding asynchronous to each script call so they don’t block rendering.
This is particularly important if you don’t run any tests or if they are played in a non-interruptive manner across all pages.
If you are using Google Optimize, then you can also use animations to prevent test experiences that may load slowly and be too disruptive to the user experience.
Animations can be used to prevent A/B testing from slowing down your site by giving users something fun to focus on while they wait for content delivery.
For example, you can use animations to keep users engaged before a site fully loads, like this.
This will tell users their content is being loaded and prevent them from leaving the page.
Remember to always center your animations in a place where your user will be focused.
A loading page is a good example of this or a page where the user will be focused on a specific part of the design.
Remember to prevent animations from interrupting other tests and make sure they are implemented correctly across all pages.
When adding a snippet to your site, try to keep it as small as possible.
This will prevent the script from slowing down other parts of your site, and prevent other scripts on your page from being delayed or interrupted.
You can do this by using a tag manager, such as Google Tag Manager (GTM).
GTM will allow you to shorten the snippet or include the snippet only on specific pages.
Keep in mind that using a tag manager is not necessary for Google Optimize if you just want to add it once across all of your page’s head tags.
If you prefer to embed the script into each page directly then make sure they are implemented at the top of the head tag.
When conducting A/B tests on different server sides, the delay is often much less noticeable.
For example, you might be using PHP instead of JavaScript on your client-side to prevent content from loading slowly and interrupting users who are trying out their new site design.
Using different server sides works because the async version will prevent browsers from blocking on a callback function, which would prevent all other content from loading while it’s waiting for code to finish running.
The benefit of doing this is the server-side tests prevent users with slow connections or high latency from seeing delays when loading content.
If you can’t do this, it’s recommended to use Google Tag Manager to load these scripts asynchronously so they run after page rendering is complete and don’t affect performance.
Also keep in mind that when testing on different server sides, it might be more difficult to prevent a slower loading experience from interrupting users since there is no way of calling asynchronous JavaScript into service.
Consolidating and optimizing variation codes can help prevent A/B testing from slowing down your site.
Variation codes are the code that is used by Optimize for each variation.
The more complicated your website, the more variations you need to create and the more often these tests run — which results in slower site speed.
If too many changes are applied at once on a page it can prevent other scripts from running properly or even prevent the page from loading at all.
This is detrimental to your user experience and can prevent testing from allowing you to continue optimizing your website.
For example, if a user has JavaScript turned off or does not have it enabled they will never reach the variation that contains optimized content for them and this can set back optimizations by several weeks!
This is why it’s so important to consolidate all of your Optimize codes and scripts directly into the head tag of your site.
Your website is full of data and assets that need to load before the page is shown to a user.
When you run an A/B test these assets and data need to be shared between the two experiences, but can also cause a lot of issues if they aren’t carefully managed.
For example, say your old site used Font Awesome for all its icons and your new website uses Google Fonts as it is more web-friendly. If your site is running an A/B test, your old site will need to use the same Google Fonts as your new one.
If you don’t manage this correctly it can cause a considerable delay in how fast the page loads for users because of all these extra assets that are loaded on top of each other.
To prevent A/B testing from slowing down your site, keep all data in a single file. This means you prevent the page from having to make multiple requests for information.
All experiments should be stored in a single place that is easily accessible by everyone on your team. This can prevent a lot of issues from occurring, as well as making it much easier to track the progress and performance of each test you are running.
Google Optimize does not have a big effect on page load times. What’s more important is the time it takes your page to load, latency, and visitor connection speeds.
After you complete your A/B testing you should measure your results and take action based on your findings. It’s also recommended to strategize a new A/B test so you can continue learning.
Page speed comes down to many factors, but optimizing your A/B tests can help prevent testing from slowing down your site.
If you lack meaningful traffic, don’t have the time or resources to dedicate to testing, don’t have a hypothesis to test, or don’t need more traffic, you should not use an A/B test.
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A/B testing can be a great tool for driving conversions and it’s something every website owner should take advantage of.
Understanding how to prevent A/B tests from slowing down your site, however, is equally important because slow test experiences are disruptive to the user experience.
Sites that use A/B testing effectively will see both an increase in traffic and greater audience insights.
How have you used A/B testing to improve site performance?
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