Tag: Video

How Providing Video Transcripts Boosts Your SEO

Chances are, you already know the seo basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video … Continue reading How Providing Video Transcripts Boosts Your SEO

How Providing Video Transcripts Boosts Your SEO

Chances are, you already know the SEO basics.

Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates.

However, we aren’t discussing any of that today.

Instead, I’ll explain how to use video transcripts to boost your SEO efforts.

This method is proven to enhance your search engine optimization, but it’s all the more vital today.

Most surveyed marketers realize how essential using video marketing is. In fact, according to research, 86 percent of businesses use video marketing, and 92 percent state that it’s an ‘important part’ of their marketing strategy.

A chart showing how many marketers think that video is important in a marketing strategy.

However, if you want to get the most out of your videos, you can take it a step further and use video transcripts to maximize your SEO.

That’s not all, though.

There’s another reason video transcripts are so essential, and that’s accessibility, but more about that later. For now, let’s just focus on SEO.

Video Transcripts and SEO

Video transcripts are a valuable tool for SEO, and there are several ways that they contribute to your site’s visibility.

  • First, transcripts make your video content accessible to a wider audience, including those who are d/Deaf or hard of hearing or prefer to watch videos with the sound down. This can help you attract more viewers and get more engagement on your site.
  • Looking for a way to get your videos indexed by search engines? Then add transcripts. They enable search engines to crawl your video content and give context to the information you’re sharing. You can see your indexed videos in GSC’s new video indexing report as well.
  • You can use transcriptions for internal link-building opportunities on your website. Do you have content complimenting your transcriptions and giving the visitor extra value? Then link to it and keep your visitor on your site for longer.
  • Transcripts provide valuable keywords and phrases that you can use to optimize your videos and improve your ranking in search results.
  • Finally, evidence suggests that captions can enhance video view times by around 12 percent, according to Facebook internal testing. In addition, closed captions give search engines crawlable content, increasing the chances of your content getting indexed.

Additionally, you can use transcripts as part of your overall SEO/content strategy. For instance, you can use them to create various forms of written and visual content, including:

  • blog posts and eBooks
  • individual quotes for social media
  • graphics
  • infographics

How To Start Transcribing Your Videos

So we’ve established that video transcriptions can be an SEO boon for you. But how do you get started?

One method open to everyone is manual transcription: just typing up the content word-for-word yourself. Of course, this is the most affordable option, but also the most time-consuming. You don’t just need to type it; you need to edit and format it to perfection.

Now, I can understand if the manual option doesn’t appeal to you, but other methods are available to you, like:

Mobile apps: There are now many mobile apps that can be used for transcription purposes. Some of the best mobile apps for transcriptions include Otter and Trint.

Use Google’s automatic captioning: YouTube’s speech recognition software creates automatic closed captions for YouTube long-form content, live videos, and Shorts.

Speech narration and dictation software: You can use software like Dragon Naturally Speaking to dictate transcripts, but you’d still have to edit, proofread, and format the completed piece.

Free transcription tools: Descript and oTranscribe are just two of the resources that allow you to do transcriptions. Descript also has paid options.

Google’s doc’s voice commands: If you have Chrome, you can use Google’s free voice typing. To use it, open a document, go to docs, select ‘voice typing’ and wait for the microphone icon to appear. Click the icon, and you’re ready to start dictating. To finish the transcription, click the ‘microphone’ icon again.

Speech-to-text application programming interfaces (APIs): Amazon Transcribe and Deepgram are two examples, but there are many more to choose from. Deepgram gives you a free $150 in credits when you sign up, and new users to Amazon Transcribe get 60 minutes free a month for the first year.

Use captioning: By 2050, the World Health Organization predicts that almost 2.5 billion people will likely experience hearing loss, while 700 million may need hearing rehabilitation. Providing closed captions is a simple way to make video content accessible, and you can add them automatically to your YouTube content.

Best Tools for Video Transcriptions

Transcription services have come a long way since they first emerged. Over the years, the quality of transcription services has improved drastically, and as I highlighted above, you’ve got plenty of methods to choose from.

Here are a few to consider, many with a free trial if you want to give them a spin.

Rev

The SEO tool Rev.

Rev is a popular transcription service that offers high-quality, accurate transcriptions of audio and video files and a simple pricing structure of $1.50 a minute.

It couldn’t be much easier to use. Simply go to the audio and video transcription option and click the ‘upload your files’ button. Next, upload or drag and drop your files, or paste the URL. Then sign in/register, and pay.

Sonix

The SEO Tool Sonix.

Sonix is a transcription service that helps you convert your audio and video files into text. It provides three packages, including standard, premium, and enterprise.

The standard package starts at $10 an hour and is suitable for shorter projects. Premium is $5 an hour plus $22 per month per user and is best suited for teams. For Enterprise pricing, you need to speak to the Sonix team.

Features include 35 languages, automated subtitles, an SEO-friendly media player, and secure storage.

Scribie

The SEO tool Scribie.

Scribie is a transcription service offering fast, accurate, affordable transcripts. The company has a team of transcribers who are experts in different fields, such as medical, legal, and academic transcription.

The company has 40k transcribers and converts transcriptions from audio to text. Pricing starts at .10 cents per word for automated or .80 for manual transcriptions.

You can also choose from three pricing packages: pay-as-you-go, Pro and Enterprise. Pro is $9 monthly, and yearly subscriptions are available too. For Enterprise subscription pricing, contact sales.

A few more worth a mention include:

  • TranscribeMe: This transcription service offers high-quality transcripts at an affordable price. They also provide a free trial so that users can test out their services before committing to a purchase.
  • Adobe Premiere Pro’s “transcription” feature: This feature allows you to create a written video transcript right in the app.
  • Trint.com: Trint is a web-based platform that uses AI to transcribe your videos. It offers three paid plans, monthly and annual subscription options, and a free seven-day trial.

Best Practices for Using Your Video Transcripts To Boost SEO

Creating transcripts is not just complementing your video, but also providing additional content that is beneficial for SEO purposes.

Here are some tips for using your transcripts to optimize your videos for SEO:

1. Make sure the keywords and phrases you include are relevant to the topic of your video. For example, if your website is about aging well, you could include ‘tips for aging well’ or ‘advice for aging well’

2. Use a variety of keywords and phrases throughout the transcript. Keyword stuffing, the practice of adding excessive keywords without proper context, must be avoided at all costs.

3. Place keywords at the beginning of sentences and paragraphs whenever possible.

4. Check the accuracy of the transcript against the audio track to ensure accuracy.

Video Transcriptions and Accessibility

Away from SEO, there’s another reason why you’d want to use transcriptions and closed captions with your video.

It stands to reason that the more people can access your content, the wider you can spread your message. Providing transcripts helps the millions of people who have hearing problems or are registered as d/Deaf. 61 million people in the U.S. have some form of disability, so it’s important to use all accessibility measures to open doors for those people.

The Americans with Disabilities Act (ADA) means websites must be accessible. Providing transcripts helps achieve ADA compliance.

While there is some debate on the exact nature of legal requirements, there can be consequences. Therefore, if you’re unsure, get some clarification from an expert familiar with the laws.

FAQs

How Can I Transcribe My Videos?

There are several free and paid options available. As well as software, you could use transcription agencies; however, this may be a more expensive option. On the other end of the spectrum, you have manually transcribing them yourself, but this can be extremely time-consuming.

What Are the Best Video Transcription Tools?

It all depends on what you’re looking for and the volume of content you need transcribing. For example, if you’ve got a lot of content to transcribe, a subscription may work out cheaper. Alternatively, if you’re looking for the occasional transcription, then pay-as-you-go services may be better for you. Take advantage of some free trials and see which option works for you. Then, look at whether the tool is within your budget and offers value to your overall SEO efforts.

Conclusion

Sold on transcripts for your videos yet?

Providing video transcripts can help boost your SEO in several ways, such as helping the search engines index your site, increasing your ranking, and providing link-building opportunities.

However, video transcripts do far more than give your site a valuable SEO boost: they also provide greater accessibility for people with hearing loss and for people who may prefer to watch content with the volume turned down when they’re in public.

By using video transcripts, you can get the most out of your online video content by using it as part of your overall SEO strategy to get your content out to more people.

Do you use video transcripts for SEO? How do they help you and your visitors?

Sieve (YC W22) Is Building AI Infrastructure for Video

Our website: https://www.sievedata.com/ Hey HN! I’m one of the founders of a startup called Sieve, and at a high level we’re building ML infrastructure focused on video data. Think about it as something similar to Databricks or what Tesla’s ML data engine looks like internally, but focused on video and built for software engineers and … Continue reading Sieve (YC W22) Is Building AI Infrastructure for Video

'Stray' new cat video game is helping the animals in real life

The virtual cat hero from the new video game sensation “Stray” doesn’t just wind along rusted pipes, leap over unidentified sludge and decode clues in a seemingly abandoned city. The daring orange tabby is helping real world cats as well.

Thanks to online fundraising platforms, gamers are playing “Stray” while streaming live for audiences to raise money for animal shelters and other cat-related charities. Annapurna Interactive, the game’s publisher, also promoted “Stray” by offering two cat rescue and adoption agencies copies of the game to raffle off and renting out a New York cat cafe.

Livestreaming game play for charity isn’t new, but the resonance “Stray” quickly found from cat lovers is unusual. It was the fourth most watched and broadcast game on the day it launched on Twitch, the streaming platform said.

TEXAS MAN HAS 3K SONIC THE HEDGEHOG ITEMS, BREAKING WORLD RECORD

Viewers watch as players navigate the adventurous feline through an aging industrial landscape doing normal cat stuff — balancing on railings, walking on keyboards and knocking things off shelves — to solve puzzles and evade enemies.

About 80% of the game’s development team are “cat owners and cat lovers” and a real-life orange stray as well as their own cats helped inspire the game, one creator said.

“I certainly hope that maybe some people will be inspired to help actual strays in real life — knowing that having an animal and a companion is a responsibility,” said producer Swann Martin-Raget, of the BlueTwelve gaming studio in Montpellier, in southern France.

When Annapurna Interactive reached out to the Nebraska Humane Society to partner before the game’s launch on July 19, they jumped at the chance, marketing specialist Brendan Gepson said.

“The whole game and the whole culture around the game, it’s all about a love of cats,” Gepson said. “It meshed really well with the shelter and our mission.”

The shelter got four copies of the game to give away and solicited donations for $5 to be entered into a raffle to win one. In a week, they raised $7,000, Gepson said, with the vast majority of the 550 donors being new to them, including people donating from Germany and Malta. The company also donated $1,035 to the shelter.

WASHINGTON POST ACCUSED OF ACTIVISM FOR URGING VIDEO GAME COMPANIES TO TAKE A STAND ON ROE V. WADE

“It was really mutually beneficial,” Gepson said. “They got some really good PR out of it and we got a whole new donor base out of it.”

Annapurna also bought out Meow Parlour, the New York cat cafe and adoption agency, for a weekend, as well as donating $1,000. Visitors who made reservations could buy “Stray” themed merchandise and play the game for 20 minutes while surrounded by cats. (The game also captivates cats, videos on social media show.)

Jeff Legaspi, Annapurna Interactive’s marketing director, said it made sense for the game’s launch to do something “positively impactful and hopefully bring more awareness to adopting and not shopping for a new pet.”

Annapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform. However, according to Steam monitor SteamDB, “Stray” has been the No. 1 purchased game for the past two weeks.

North Shore Animal League America, which rescues tens of thousands of animals each year, said it hadn’t seen any increase in traffic from the game but they did receive more than $800 thanks to a gamer.

In a happy coincidence, the shelter had just set up a profile on the platform Tiltify, which allows nonprofits to receive donations from video streams, the week the game launched. The player channeled donations to the shelter, smashing her initial goal of $200.

“We are seeing Tiltify and livestreaming as this whole new way for us to engage a whole different audience,” said Carol Marchesano, the rescue’s senior digital marketing director. Usually, though, organizations need to reach out to online personalities to coordinate livestreams, which can take a lot of work, she said.

About nine campaigns on Tiltify mention the game “Stray,” the company’s CEO Michael Wasserman said. JustGiving, which also facilitates charity livestreams, said it identified two campaigns with the game.

For his part, Gepson from Nebraska reached out to an Omaha resident who goes by the name TreyDay1014 online to run a charity livestream. Trey, who asked that his last name not be used, has two cats, one of which he adopted from the shelter.

Last week, he narrated to viewers watching live on the platform Twitch as his cat character batted another cat’s tail and danced along railings.

“If I found out my cat was outside doing this, I’d be upset,” Trey said, as his character jumped across a perilous distance. Moments later, a rusty pipe broke, sending the tabby down a gut-wrenching plunge into the darkness.

JOHN MADDEN RETURNING TO COVER OF MADDEN NFL 23 VIDEO GAME

“That is a poor baby,” Trey said somberly, “but we are okay.”

A $25 donation followed the fall, pushing the amount raised by Trey for the Nebraska shelter to over $100 in about 30 minutes. By the end of four and a half hours of play, donations totaled $1,500. His goal had been to raise $200.

“This has opened my eyes to being able to use this platform for a lot more good than just playing video games,” Trey said.

Jojo Siwa says Candance Cameron Bure left out details in Instagram video

The saga continues to unfold after Jojo Siwa described Candance Cameron Bure in a viral TikTok video as the “rudest celebrity” she’s ever met. On Tuesday, Bure, 46, shared a video on Instagram clearing the air with Siwa, but it appears the “Dance Moms” alum does not agree with everything Bure had to say. “We … Continue reading Jojo Siwa says Candance Cameron Bure left out details in Instagram video

Top 5 Video Conference Meeting Options for Your Business

Video conferencing isn’t going anywhere. It’s been growing in popularity for years, and COVID basically caused the industry to explode. Now, everyone’s doing it and there are tons of options. The only question is, which video conference meeting option is right for your business.

What to Consider When Choosing the Best Option for Your Video Conference Meeting Needs

When it comes to choosing a video conference meeting option for your business, you need to consider a number of factors. These are factors that all businesses need to think about, regardless of type or size. Consider the following:

  • What will your budget allow for?
  • What are you already using that may work?
  • How many people does a standard video conference meeting for your business have in attendance?
  • What features do you need?
  • What features do you not need?

Answering these questions before you start your search will make it much easier to decide. Let’s look at the top options.

Slack

Slack upped its game in the video conference meeting arena over the years.  It’s pretty  basic, but if you already have it and use it for other things, definitely give it a shot for video conferencing. There is no need to add something else if what you have will already work. However, if you find it just doesn’t fit the bill, you have plenty to choose from.  Also, don’t get Slack just for video conferencing. That isn’t it’s main selling point.

Prices start at $8 per month for the standard plan that includes video calls along with unlimited chat archive and priority support.

BlueJeans

Now part of Verizon as of April 2020, the cute name is still hanging on.  It bills itself as “the meetings platform for the modern workplace,” and the name comes from the desire of the founders to make it as comfortable and casual as possible.  They focus on instant connections.  The platform uses a mobile or desktop app straight from the browser.  There is no download requirement.

After the acquisition, Verizon lowered prices and added a lot of new features. There is background noise cancellation, integration both with conference room systems that are hardware based and options like Microsoft Teams, Slack, and Facebook Workplace.  There are also plenty of collaboration tools including screen sharing and whiteboarding.

There’s a free trial. After that, there are 3 plan options that you can pay monthly or annually if you want a 20% discount. The standard plan is $12.49 per meeting host per month and supports up to 50 in attendance.  It also supports 5 hours of meeting recording, but does not integrate with message apps like Slack.  Prices and features go up from there.

Webex

The big pull for Webex is the virtual whiteboard feature. It also has crisp audio, but is known for usability issues. It can be a good fit, but with options like the virtual whiteboard Miro that you can use while you are on a call, it’s really not necessary for most to use Webex solely on the basis of the whiteboard option.

Prices start at $14.95 per host per month for up to 50 people per meeting and 5GB of cloud storage.

Teams

This option is top notch for Google users. Its deep integration with other Google apps can be useful.  Just create a meeting in Google Calendar and get a link that you and other attendees can click to join the call instantly.

Live captioning is also a big plus on the accessibility side.  It works well for English, but not so much for any other languages that may be on a call.

It’s free for up to 100 participants for up to 60 minutes. For more than that, packages start at $6 per month as part of Google Workspace Basic.

Zoom

Zoom is arguably the best known video conference meeting option in this post-COVID era.  It was making headway before, but when the world was sent home to work where possible, Zoom was thrust into the spotlight virtually overnight.

It boasts a wealth of features, including free 1:1 calls with no time limit.  Group calls are free for up to 100 people for up to 40 minutes. Then, the paid plans allow up to 1,000 on a call at one time.  The best part is that Zoom is super reliable. Even with a bad connection, it can usually keep the video going.

Those on a call can text chat with the whole group or talk individually.  Screen sharing, call recording, and advance scheduling are also part of the package.

Zoom is free for up to 40 minutes if you have 100 people or fewer on the call.  The pro plan is $14.99 per month per host.

Make Your Choice Wisely

One thing you do not want, if you can help it, is to get everyone used to one option then have to switch. Also, don’t think about which one is best for just right now, but which one works now and will keep working into the future as your business grows. Consider each one carefully in light of the questions above, do your own research, then take the leap. And remember, if you are already using video conferencing, you may already have what you need. Don’t fix it if it isn’t broken.

The post Top 5 Video Conference Meeting Options for Your Business appeared first on Credit Suite.

Are VTubers the Future of Video Content Creation?

Are VTubers the Future of Video Content Creation?

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. 

Top VTubers have millions of followers and earn hundreds of thousands of dollars a month. 

According to experts, the industry is on the rise. HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 percent.

At first glance, this might not seem like a serious trend. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. 

What exactly are VTubers, and why should you care? Here is what you need to know to become a Vtuber or use this new trend to grow your business. 

What Are VTubers?

VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. Like most vloggers, they talk to the camera and share their thoughts on a wide range of topics and products. 

Some of the top virtual YouTubers include Kaguya Luna, Kizuna AI, The Omega Sisters, and Kiryu Coco. 

The trend has exploded in popularity in recent years, with top content creators earning millions of dollars. VTuber Kiryu Coco, for example, earns approximately $134,000 per month. 

What Do VTubers Do?

VTubers use animated likenesses to share music videos, gaming tips, impressions, live streams, and even product ads. Many use manga-styled avatars, often with large eyes, small mouths, and brilliant hair colors. Despite being animated, the avatars are often strikingly life-like. 

Here’s an example of one of the original VTubers, Kizuna AI. 

While the personality, voice, and physical likeness vary by creator, most are high-energy, fun-loving, animated personalities. 

VTubers, like other YouTubers, create a wide range of content. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. 

Many also partner with brands to promote products and services. 

The History of VTubers

In 2011, Japanese YouTuber Ami Yamato created a 3D avatar to share her feelings about moving back to London after spending several years in Tokyo. Her avatar is slightly more subdued than the anime versions many VTubers use, but her avatar is influenced by Japanese culture and graphic novels. 

While that first video was more of a journal entry, later videos take on a more humorous angle. For example, Ami imagines herself on a blind date with the Mandalorian in the Star Wars universe, or interviewing Godzilla. 

In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. Unlike Ami Yamato, Kizuna AI is a fully AI, fully autonomous digital celebrity. The channel was originally managed by the company Activ8, which later built an entire company for managing the character and created several spin-off versions. 

Since then, hundreds of other virtual avatars have launched channels, including more controversial YouTube celebrities, such as Pewdiepie.

VTuber Tech Requirements

The Vtuber videos might look complicated to create, but the format is becoming increasingly accessible thanks to advances in digital technology and software. 

Here’s a quick rundown of the tech you’ll need to become a VTuber. You may want additional accessories, like a boom mic or phone holder, but those are not necessary. 

  • Webcam: Ideally, you’ll want a high-quality webcam, not just a laptop camera. However, as camera technology improves, you may be able to use a standard built-in webcam. 
  • Microphone: Use a separate microphone to ensure high-quality sound. Blue Yeti and Hyper Ex both sell higher-end microphones for less than $200.
  • Mobile phone: If you plan to record videos or edit on the go, you’ll want a smartphone with a high-quality camera and recording capabilities. Alternatively, you can rely on your at-home setup and skip this requirement. 
  • Avatar creation software: This is editing software that turns your recorded videos into an animation. Different platforms offer a range of features, including shortcuts for specific facial expressions, motion capture, background settings, and more. Popular options include VDraw, VSeeFace, and VMagicMirror.

While you can spend hundreds of dollars (or even thousands of dollars) on high-end tech, you may be able to use the camera and computer you already have. 

Before dropping a lot of money on new tech, try out free avatar creation software with your current setup and see how it works. You’ll get a feel for how the software works, and you can always upgrade later. 

How Can Marketers Use VTubers? 

Marketers can use VTube creators as part of their influencer marketing campaigns. Though the characters are animated, creators often have thousands or even millions of followers. Those large audiences can be used to promote music, fashion lines, movies, and even increase tourism. 

For example, popular VTuber Kizuna AI partnered with Japan National Tourism Organization (JNTO) to promote a “Come to Japan” campaign aimed at attracting US tourists to Japan. 

vtuber example of content creation

Here are a few other ways to use VTubers in marketing: 

  • Partner with a popular VTuber to review your product or software: This is ideal for games, apparel, and other products that target younger audiences. 
  • Pay to have a VTuber show your logo on their stream: For example, on their shirt, coffee mug, or even in the background. 
  • Partner your own avatar with a well-known VTuber: Popular VTuber Subaru (not the car company) shared their excitement at being reshared by KFC’s Twitter. While this video might not have been sponsored, it was a boost for the brand: 

How Can Businesses Use VTubers?

Businesses can use virtual YouTube creators in a number of ways. For example, they can create a brand avatar or partner with popular creators through influencer marketing. 

It might sound weird, but it works. 

In fact, one of the most popular virtual YouTubers in the world is KFC’s avatar: 

top vtubers in the world 2020

In addition to marketing, businesses can use VTubers in other ways. Here are a few ideas to consider: 

  • Create fun or quirky help videos using an avatar. 
  • Animate customer reviews. 
  • Use avatars for your employees to create behind-the-scenes videos. 
  • Create short clips to use in television or social media ads.
  • Record a webinar with your VTuber avatar. 
  • Create shopping videos to showcase your product in a virtual environment. 

As a business, VTubers can help you connect with a younger audience. However, don’t think you are just limited to marketing content. Using VTuber technology can make any type of content you create more entertaining. 

How to Become a VTuber

Considering becoming a VTuber? You might be surprised to know you don’t need much to get started creating content. Here is a step-by-step process for becoming a VTuber. 

  1. Get your tech set up: Make sure you have a quality camera, microphone, and computer to record and edit your videos. You don’t need to invest thousands of dollars. If you can, start with what you have and then invest in better video equipment as you learn more. 
  2. Choose an avatar software: There are dozens of software platforms available, so I recommend testing a few out before settling on one. A few of the more popular platforms to consider are VRChat, Wakaru, and PrprLive. Many of these offer free versions, though you may need to pay for advanced features.
  3. Create your avatar: One of the most interesting parts of becoming a VTuber is creating your avatar. Using avatar software, you can create your avatar from scratch or use a sample avatar and change the skin color, eyes, eyelashes, etc. As you design your avatar, think about the long-term goal of your VTube content. Are you targeting teens, adults, or even professional software users? Make sure your avatar is appealing to your target audience. Remember, it doesn’t have to look like you at all. 
create vtuber avatar example
  1. Set up your channel: Where will you share your VTube creations? While most VTube content is on YouTube, you can share videos on your website, Instagram, TikTok, or other social media platforms. Consider uploading and hosting videos on YouTube, then sharing those links on other platforms. Make sure to optimize your YouTube channel if that is the route you go.
  2. Create a content calendar: Once you have your avatar created and your channel set up, decide what type of content you will create. While you don’t need to post new content every day, you should post consistently. What will you talk about? Will you interview experts, play video games, or share your thoughts on industry news? Consider your marketing goals when designing your content calendar. 
  3. Record your first video: Now is your time to shine. Record your first video, convert it to your avatar in your avatar software, and send your video live. Don’t expect overnight success; building a YouTube following can take months. 

VTuber Frequently Asked Questions

How Much Does It Cost to Become a VTuber?

If you already have a computer or smartphone, it costs virtually nothing to become a VTuber. All you need is a computer or smartphone and avatar creation software. There are several free or freemium software options to help you get started. 

How Much Do VTubers Make?

Like regular YouTubers, the amount VTubers make can vary drastically. The highest-earning creators earn more than $4.8 million annually in Super Chats alone. 

Who Are Some Popular VTubers?

Some of the most popular VTubers include Kizuna AI, Yousa, Lil Miquela, KFC, AI Games, and Momo. 

Are VTubers All Anime-Style Characters?


No. Although the vast majority use anime or anime-style characters, some like Ai Angel are more realistic. However, since most avatar creation software uses anime styles, creating other style animations may require a mocap suit and more expensive software. 

Do I Need a Mocap Suit to Be a VTuber?

No. A motion capture suit can help you create extremely high-end, realistic videos, but it’s not necessary. Most VTuber software platforms allow you to create your avatar and design movements through editing. 

How Do VTubers Make Money?

VTubers can earn an income by showing ads on their channel, hosting Super Chats, partnering with businesses or brands to promote their products, or selling their own products or services.

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“image” : {
“@type” : “ImageObject”,
“contentUrl” : “https://neilpatel.com/wp-content/uploads/2021/09/non-anime-vtuber-example–175×175.png”
}
}
}
, {
“@type”: “Question”,
“name”: “Do I Need a Mocap Suit to Be a VTuber? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

No. A motion capture suit can help you create extremely high-end, realistic videos, but it’s not necessary. Most VTuber software platforms allow you to create your avatar and design movements through editing. 

”
}
}
, {
“@type”: “Question”,
“name”: “How Do VTubers Make Money? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

VTubers can earn an income by showing ads on their channel, hosting Super Chats, partnering with businesses or brands to promote their products, or selling their own products or services.

”
}
}
]
}

VTubers Conclusion

VTubers are taking video marketing to new levels. These animated content creators are becoming celebrities in their own right, with top creators earning millions of dollars and attracting huge groups of followers. 

Are they the future of video content creation? Only time will tell. However, brands and marketing professionals should consider adding VTube content to their digital marketing strategies. 

Are you considering partnering with VTubers? What is holding you back?