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Secondary Goals: Track These GA Events If You’re Doing A/B Testing

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like?

Additionally, with A/B testing, the results are clear and speak for themselves. For example, if you test two versions of a newsletter, it’ll be obvious from the results which version “worked” best based on the numbers.

How do you know why either version A or B performed best, though, and how do you gain deeper insight into your campaign performance?

This is where secondary goals can help you out. Let me show you why secondary goals matter in A/B testing, and how you can use them in your own marketing development.

Primary Vs. Secondary Goals in A/B Testing

Before we get started, let’s be clear on what’s meant by “primary” and “secondary” goals in A/B testing.

A primary goal is, quite simply, your main objective. It’s the priority goal of your campaign or the goal you’re hoping to achieve when you run an A/B test.

For example, say you’re a personal trainer. You have a notice on your landing page, encouraging people to sign up for a free sample week or taster session. Maybe it looks something like this from My Soul Sanctuary:

Secondary Goals in A/B Testing - Personal trainer example

Your primary goal might be identifying how many people click through to complete this form because you’re trying to increase your sign-up numbers.

Secondary goals, on the other hand, give you more insight into user behavior and how people interact with your website. They help you reach your primary goal by providing a detailed insight into your A/B test results.

For example, the personal trainer might also want to know how many people share their content on social media, or sign up for their newsletter while on their website:

Secondary Goals in A/B Testing - Personal trainer newsletter example

Knowing the answers to these questions offers additional insight into how well the content is performing—rather than tracking submission form sign-ups alone.

If you want to increase conversions, grow your business, and improve your ROI, you need to track primary and secondary goals. Otherwise, you only have half the data you need to market your business effectively.

7 Secondary Goals to Track in GA for A/B Testing

Ready to track some secondary goals? To help you get started, here are seven metrics I suggest you measure as part of your A/B testing.

1. Add-to-Cart Actions

Tracking the “add-to-cart” metric allows you to identify how often customers add items to their cart and which pages get the most traction. Knowing how many times the “add-to-cart” action is triggered lets you split your audience into two categories:

  • people who add items to their cart but remove them, i.e., shopping cart abandonment
  • those who view a product page but don’t add the item to their cart

You can use Google Tag Manager (GTM) to track cart actions. GA has detailed instructions for how to do this. Once you’re set up, you can run some different A/B tests. For example, you might test if more people proceed to checkout if there is a discount advertised for the product, and so on.

2. Interaction With Site Features

It sounds obvious, but it’s useful to track how often people interact with certain website features. Otherwise, it’s hard to tell whether your website offers visitors the great user experience they’re looking for.

From an A/B testing perspective, you might track features such as how many times users click CTA buttons, how many users engage with your live chat, and how many people click on your email address to contact you.

The exact features you track vary depending on your business goals. For example, Betterment, an investing website, has multiple different features, such as quizzes and investment calculators worth tracking:

Secondary Goals to Track in GA for A/B Testing - Interaction With Site Features

In the above example, you might be inclined to track if the calculator performs better if it’s placed higher on the page, or if different colors mean more clicks.

3. Rage Clicking on Page Features

If you’re unfamiliar with rage clicking, it’s basically when someone repeatedly clicks on a page element, but nothing happens. This typically occurs because a page element looks clickable even if when it’s not, or because a link on your page isn’t working.

With Google Analytics, you can track, for example, if there’s a single page generating a high amount of rage clicks. Or, you can see if there’s a certain type of page element which generates a lot of rage clicks e.g., a button, line of text, or image.

Rage clicking can frustrate your audience to the point where they lose trust in your business and leave your website, so it’s crucial to track the cause of these events. Again, you can track rage clicks in GA through Google Tag Manager by inserting the appropriate tags into the HTML where you want to start tracking.

4. Highlighting Page Text

Why does it matter if people highlight a portion of text on your page? Well, there are two reasons.

First, they might be highlighting the text so they can take action on it. For example, if lots of people highlight and copy your phone number, then maybe it needs a hyperlink.

On the other hand, people may highlight text to copy it into Google and search for related content. In which case, there’s a chance your website isn’t providing the answers they’re looking for. This last scenario is bad from a marketing perspective, obviously.

How do you track a secondary goal like this? Well, in the first scenario, you might run an A/B test to see if more people call you if you hyperlink your phone number. Compare the results in GA to check if it’s worth keeping the hyperlink or not.

5. Newsletter Sign-ups

Newsletters are a great way to expand your audience reach and deliver high-quality, informative content straight to your subscribers’ inboxes. First, though, you need people to sign up for your newsletter (which isn’t always easy.)

If you’re low on newsletter subscribers, there are a few variables you can play with during A/B testing. For example, you might track if people are more likely to subscribe to your newsletter during the checkout process or if a brighter, more colorful banner on your landing page results in more subscribers.

Newsletters and similar content like free guides and e-books can really help you build brand trust, so this definitely isn’t a secondary goal you should ignore. In fact, every marketer should have it near the top of their priority list.

6. Category and Subcategory Pageviews

Category and subcategory pageviews are equally important.

Your category page contains a list of related pages on your site, so it’s easier for visitors to find what they’re looking for.

Subcategory pages branch off from category pages and allow you to provide more structure to a customer’s web experience.

What should you be tracking on these pages? Well, you might track how many people click on certain subcategory pages, your bounce rate for various pages, and whether there’s a subcategory with very low engagement levels.

Then, you can play with optimizing the names of each page, changing the order of the categories, or making the subcategories clearer and more condensed. GA allows you to track both category and subcategory events, so make full use of the available features.

7. Social Media Sharing Buttons

It’s awesome when people share your content. Not only does it mean you’re resonating with your target audience, but it means they’re introducing other people to your brand. In other words, social media shares count as free marketing, which is always a bonus.

From an A/B testing perspective, you might want to track how many people are sharing your page content, and if there’s any platform outperforming the others. Perhaps no one shares your blogs, but you discover your videos are shared frequently, or maybe more people share your content on Instagram than elsewhere.

GA can help here to an extent, but it’d be worth checking out the analytics tools on your social media platforms, too.

How to Measure Your Secondary Goals for A/B Testing

OK, so you have some goals in mind. Now, you need a means of measuring these goals to see if you’re actually reaching your objectives.

First, you need to establish your baseline measurements. You need to know how your website and all its features are performing right now so you can set an appropriate end goal.

If you don’t already have your baseline measurements, go back and collate some data, and then you’ll be ready to track your progress.

Do you have a baseline? Great. Now let’s consider how Google Optimize can help you measure those all-important secondary goals.

Google Optimize is a GA extension. It allows you to run experiments and track different outcomes, and you can measure the results via Google Analytics. If you don’t already have a Google Optimize account, head to optimize.google.com and click the “Get Started” button.

After creating your profile, link it to your GA account. Google has some comprehensive instructions for this, so check them out if you get stuck.

Once you’re all set up, create an experiment within Google Optimize by heading to the “Experiments” page and clicking the “Create Experiment” option:

How to Measure Your Secondary Goals for A/B Testing - Create an Expirement with Google Optimize

Add your variables, configure your specific objectives, and let your experiment run. Once the experiment concludes, track your results by clicking the “Reporting” tab from the experiment’s page. Repeat the process if you want to try new variants.

To be clear, you’re not restricted to Google Optimize, though. You can also use data from sources like GA and even Facebook Analytics to build a comprehensive understanding of how your secondary goals are performing.

Frequently Asked Questions About Secondary Goals for A/B Testing

A/B testing can seem a little daunting, so here’s a quick recap of the main points I’ve covered to highlight the role of secondary goals in your A/B testing strategy.

What is A/B testing?

A/B testing, or split testing, allows marketers to test two versions of the same variable, such as paid ads or page elements, to identify which version performs better. The idea is to run both versions simultaneously to see which one has the highest impact.

What’s the difference between primary and secondary goals in A/B testing?

In A/B testing, the primary goals relate to the performance of each variable. In other words, primary goals allow you to track how tweaking a variable impacts visitors’ behavior.

Secondary goals, or metrics, give you further insight into how your visitors behave while they are on your website. Secondary goals matter because they help you improve the overall user experience on your site which, in turn, increases your conversions in the long run.

Which secondary goals should you track for A/B testing?

The secondary goals you should track vary depending on your unique goals. However, metrics you should focus on include newsletter signups, add-to-cart actions, and interactions with other site or page features. You might also track conversion rates, depending on your primary goal.

How do you measure secondary goals for A/B testing?

First, measure current performance so you have a benchmark to test against. Then, use analytics tools such as Google Optimize to measure each goal. Compile your results and devise a strategy based on your findings.

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Secondary Goals: Conclusion

When you perform A/B testing, don’t limit yourself to tracking primary goals and metrics. Instead, make sure you’re measuring those all-important secondary goals to gain crucial insight into how your website’s performing and whether the user experience is optimal.

The best part? You don’t need a host of complicated tools to measure secondary metrics. Simply track your analytics data in GA, or check out one or two other measuring tools to build a more comprehensive picture of your performance.

Are you tracking your A/B secondary goals? Which measuring tool do you find most effective?

How to Tell if You’re Shadowbanned on Social Media

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird!

Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit.

But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).

Accounts that are shadowbanned are put into a kind of invisible mode. In other words, they become a “shadow” that no one can see.

In this post, we’ll talk more about what exactly shadowbanning is, and how you can tell if it happened to you.

What Is Shadowbanning?

Shadowbanning is when your posts or activity don’t show up on a site, but you haven’t received an official ban or notification.

It’s a way to let spammers continue to spam without anyone else in the community (or outside of it) seeing what they do.

That way, other social media users don’t suffer from spam because they can’t see it. The spammer won’t immediately start to look for ways to get around the ban, because they don’t even realize they’ve been banned.

Now, all of this might sound a little odd or shady. Since many websites and apps deny that they shadowban, there’s no way to know for sure that it’s happened.

If you suspect a shadowban, a change in the website’s search or newsfeed algorithm might actually be to blame. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

Regardless of whether you’ve been penalized deliberately or accidentally, the effect is still the same… no one can see your posts.

Sites That Shadowban

There’s no way of getting a full list of sites that shadowban people, since the practice isn’t entirely out in the open.

However, shadowbanning has been reported before under certain circumstances, on sites and apps like Facebook, Instagram, and TikTok, among others. 

Respondents to a survey called Posting Into the Void reported four general types of shadowbans:

  • a username or hashtag not showing up in search suggestions
  • a decrease in follower engagement
  • certain features (e.g. likes or replies) being blocked
  • a temporary ban that then reverts back to normal later on

Here’s how to tell if you’ve been shadowbanned on some popular social media sites:

Twitter Shadowbanning

Does Twitter actually shadowban people? Well, yes and no.

In a blog post, Twitter claimed that they don’t “deliberately make people’s content undiscoverable to everyone except the person who posted it”, and they “certainly don’t shadowban based on political viewpoints or ideology.”

However, they did say they “rank tweets and search results” to “address bad-faith actors”. Basically, if Twitter thinks you’re a spammer or a troll, its algorithm will penalize your content.

How to Avoid Getting Shadowbanned by Twitter

Twitter lists these as some of the factors they use to tell if you’re a “bad-faith actor” or not:

  • Whether or not you’ve confirmed your email address
  • Whether you’ve uploaded a profile picture
  • How recently your account was created
  • Who you follow and retweet
  • Who mutes, follows, retweets, and blocks you

To avoid getting shadowbanned on Twitter, you should confirm your email address and upload a profile picture.

Don’t spam people and don’t be overly promotional. If you’re trying to sell a product or service and are posting too much, other users might block your content, causing a shadowban on your account.

You should also try to avoid trolling, getting into online arguments, or being too confrontational in your posts and comments. This can lead people to mute or block you.

How to Tell If You’re Shadowbanned on Twitter

There’s no way to tell for sure if you’ve been shadowbanned on Twitter. However, you could try using the site Shadowban.eu, which claims to be able to detect a shadowban.

how to check if you are shadowbanned on Twitter

Instagram Shadowbanning

How frustrating is it to work hard at building up an Instagram following, only to see that your posts suddenly aren’t showing up?

Like with Twitter, Instagram’s CEO has publicly claimed that “shadowbanning is not a thing”, but as with Twitter, that’s not entirely true.

While you personally might not be being shadowbanned, the algorithm could still be hiding your posts.

Instagram’s algorithm is designed to remove certain content. Namely, the algorithm penalizes content that Instagram considers “inappropriate”, even if the content doesn’t go against the app’s Community Guidelines.  

Specifically, they mention sexually-suggestive content. According to their Community Guidelines, spammy content and content associated with illegal activity or violence is also a no-go.

Instagram prefers “photos or videos that are appropriate for a diverse audience”… so less family-friendly content may be at risk of a shadowban.  

How to Tell If You’re Shadowbanned on Instagram

There’s no surefire way to tell if you’ve been shadowbanned on Instagram, but there are sites that say they can test it. Triberr is one option.

how to check if you are shadowbanned on Instagram

Reddit Shadowbanning

Shadowbanning on Reddit is a bit different from shadowbanning on other social media sites. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts.

Reddit then announced that the shadowbanning system had been replaced with an account suspension system. Basically, some Reddit staff thought that the shadowban tool had been useful for dealing with bots, but that banning real human users without telling them what they did wrong was unfair.

However, the site appears to still occasionally be using shadowbans, with the r/ShadowBan subreddit still active.

According to their official content policy, Reddit may enforce their rules by “removal of privileges from, or adding restrictions to, accounts”, and also by “removal of content”, among other methods.  

How to Avoid Getting Shadowbanned on Reddit

Of course, to avoid getting shadowbanned on Reddit, you’ll need to follow their rules. But one tricky thing about that is that the rules on Reddit actually depend on the subreddit you are submitting to.

You’ll want to read and comment a lot first before submitting your own links. Watch how people react to various types of submissions within a specific subreddit, and then act accordingly.

You can also check out this unofficial guide on how to avoid being shadowbanned. Some key points:

  • Don’t spam or post too many links to your own content (if you post a lot of other things too, posting one or two links to your own work is OK)
  • Don’t harass or constantly downvote another user
  • Don’t dox others or encourage doxxing (posting someone’s personal information without their consent)
  • Don’t post illegal or inappropriate content
  • Don’t abuse moderators or admins

How to Tell if You’re Shadowbanned on Reddit

To find out if you’re shadowbanned on Reddit, make a post in the r/ShadowBan subreddit. A bot will respond to you, letting you know if you’re shadowbanned.

Even if you’re not, the bot will tell you which posts of yours have been removed recently (if any).  

You could also use a third-party tool, like Am I Shadowbanned?

How to check if you are shadowbanned on Reddit

TikTok Shadowbanning

TikTok is a popular social network for sharing short videos. Unfortunately, you can get shadowbanned there too (kind of).

While there’s no official mention of the term “shadowban” in TikTok’s Community Guidelines, like other social media networks, TikTok uses algorithms to privilege certain content. If you get on the wrong side of the algorithm, fewer people might see the content you post.

To have more people see your content and avoid penalties, try to follow best practices for TikTok’s recommendation algorithm, and always follow the Community Guidelines.

Stay away from illegal material, violence, hate speech, spam, and other similar topics.

To check if you’ve been shadowbanned on TikTok, look at your pageviews and “For You” page statistics. You can also use a hashtag and see if your post shows up under that hashtag.

Facebook Shadowbanning

Facebook calls its content moderation policy “remove, reduce, and inform.”

Basically, content that violates Facebook’s Community Standards will be removed from the site, while other undesirable content (like misleading information) may be less visible on Facebook or have a warning label placed on it.

If Facebook is consistently “reducing” your content, that could be considered a type of shadowban.

The main thing you can do to trigger a shadowban on Facebook is to share links to fake or misleading information. Content on the site is checked by independent fact-checking organizations.

Facebook also penalizes links from websites that its algorithm considers clickbait. Low-authority websites without a lot of inbound and outbound links that generate a lot of clicks on Facebook may be considered clickbait.

Facebook groups where a lot of misleading links and clickbait are frequently shared may be shadowbanned.

If you’re worried your personal page, business page, or group might have been shadowbanned on Facebook, check for a change in engagement levels on your recent posts.

LinkedIn Shadowbanning

While people don’t often think about getting shadowbanned on LinkedIn, it’s possible for your content’s reach to be throttled there.

Like other social media sites, LinkedIn has Community Policies that all members need to follow to avoid problems.

Since LinkedIn is a professional site, its content policies are even stricter than other platforms. Not only should your content be safe, legal, and appropriate, it has to be professional as well.

Although LinkedIn is obviously a place for career growth and self-promotion, spamming people is still a no-go.

You’ll need to respect others’ privacy and intellectual property. You should also avoid harassment or unwanted romantic advances towards other members.

If you violate LinkedIn’s policies, they may “limit the visibility of certain content, or remove it entirely.”

That said, the LinkedIn algorithm is pretty complicated. Even if your content is perfectly professional and high-quality, it might still not be getting the reach you want.

Engagement and relevance are the top two factors to keep in mind when creating content for LinkedIn.  

YouTube Shadowbanning

While it’s not exactly a social network, it’s definitely still a site where people go to learn and share content. Can you be shadowbanned from YouTube?

Well, YouTube shadowbanning has been in the news because of popular creator PewDiePie. According to his fans, the Swedish videogame YouTuber’s channel was penalized in YouTube search.

YouTube’s official response was that it doesn’t shadowban channels, but that some videos might be flagged and need to be reviewed before they show up in search.

In an interview with Polygon, they said they were “currently working on fixing the issue.” 

7 Ways to Avoid Getting Shadowbanned on Social Media

Different social networks have their own opinions on what type of violations merit a shadowban. However, we can definitely see some general trends that are worth noting.

Adhere to these guidelines if you want to be safe from a shadowban:

  1. Always stick to the Terms of Service
  2. Follow and watch power users in your category (see what and how they share)
  3. Don’t post links or copy-pasted content over and over
  4. If you’re unsure if the content is appropriate, avoid sharing it
  5. Treat others politely and respectfully
  6. Don’t use banned hashtags
  7. Avoid posting about illegal topics

Conclusion

You may not have any idea you are being shadowbanned. At least not at first… though over time, you may begin to suspect it.

What you should do to protect yourself is to be careful that what you post isn’t against the terms and conditions of the site or app. Also, try to avoid spamming content, starting fights with and trolling other users, or posting things that might be considered inappropriate.

A shadowban can be frustrating, especially if you don’t feel like you deserve one. Maybe you don’t agree with the social media algorithm about what is or isn’t inappropriate, or maybe you think you were having a constructive debate while the algorithm thinks you were being a troll.

However, hopefully the tips in this guide can help you avoid being shadowbanned in the future, so your content can get better engagement.

What other ways can help people know if they’ve been shadowbanned? Let us know in the comments.

The post How to Tell if You’re Shadowbanned on Social Media appeared first on Neil Patel.

Lima One Recession Funding – Reliable Research So You Know What You’re Getting Into

The COVID-19 pandemic caught the world by surprise.  The economy is upside down.  If you are a business trying to make it during this time, we can help.  The Federal government has approved funding through  The CARES Act, including the Paycheck Protection Plan.  In addition, many states and local organizations are offering their own COVID-19 relief options.  Beyond that, check out what we found out about Lima One Recession Funding. Note: The changing economic environment means nothing stays the same long.  This information is accurate as of the time of this writing, but lenders are making changes frequently.  Check Lima One Capital for updates.

Our Honest Review of Lima One Recession Funding

When it comes to real estate investments in a recession, there are a few options. You can flip houses, manage rental property, or some combination of both. One thing is for sure however, and that is that you almost always need financing. Lima One recession funding could help.

In recent years a ton of online real estate investment lending institutions have popped up. These differ from the tons of alternative lenders that have broken digital ground. Instead of business loans, they deal only in real estate lending. In addition, though most of the hard stuff is available to deal with online, there are brick and mortar offices.

They are similar to online lenders in many ways. As already mentioned, most of the forms are available online. Both application and approval can often happen with an online form. Also, Lima One recession financing may also allow for a lower credit score than a traditional bank would require for approval. 

The main difference is that these companies, including Lima One, deal only in real estate investments. As such, there are certain things that cannot happen online, such as inspections and appraisals. If you are considering real estate investment, or if you are already in the business but looking for a new lender, Lima One recession financing could be the answer to all you seek.   

In an effort to help you make an informed decision about Lima One recession financing, we took an in-depth look at their mission, policies, and products. Our research for this should help you decide if it will work for you. Before you can figure that out, especially if you are new to real estate investment, it may be helpful to have a quick reminder of how the process works.

What are Real Estate Investments? 

When you get down to the nitty gritty, real estate investment is simply purchasing real estate for the purpose of generating profit. It can happen in a couple of different ways though. 

Lima One Recession Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession. 

Flipping Houses

This is the main topic of many television shows. You buy a house for almost nothing, fix it up, and resell it for a profit. It sounds simple enough, and even fun. There is much more to it however. The first roadblock is almost always funding. You have to have the money to buy the house in the first place. 

Usually, house flipping financing is short-term, like 13 to 24 months. That isn’t a ton of time to fix it up and get it sold, and you are at the mercy of the contractor’s time table. It is very profitable for a lot of people, but there is a healthy dose of luck involved as well.

The greatest hurdle seen in many house flips is location. You can buy a great house at a great price and fix it up to an even better house that should sell for much more, but if it isn’t located in a place where people want to live, you are going to end up with a house that won’t turn a profit. Worse yet, it may not sell at all. 

When looking at a home purchase for a flip, you have to consider location. Not doing so could be extremely detrimental. 

Rental Properties

There are a couple of different options here as well, but when most folks think of rentals, they are thinking about buying houses to rent out to others. It can be pretty lucrative if you play your cards right.

Every town needs rental property, but the type of rental property needed may differ vastly. For example, a college town is going to need property that is clean, livable, and able to sleep several roommates to maximize cost effectiveness. 

A large city will need a good mix of rental properties for professional young people and young families coming to the area for work. The singles will want something trendy and close to the action, while the families will be looking for size, stability, and something a little lower key. This would be the difference between a downtown loft and a three-bedroom two bath in the suburbs.

In the college town, smaller sized homes and duplexes are going to be vital. If you own a ton of family homes, you may run into issues. If you are in a town that a lot of families are moving to however, those rentals that will hold them could be a gold mine. 

Location, Location, Location

Location really is huge. 

Lima One Recession Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession. 

Apartments are also a good bet if you want to get into rentals, but you still have to exercise caution. You want a complex that already generates a profit on the front end. Do not ignore the need for upkeep or maintenance either. Both are vital regardless of what type of rental you own, but apartments can be a little more difficult to manage due simply to the number of tenants you have to juggle. 

Financing Options for Lima One Recession Funding

Different financing options are available for the various types of real estate investments. Your specific business situation can make a difference as well. Here is what is available as far as Lime One recession funding. 

Fix N Flip

This is the house flipping loan available through Lima One Capital. It is a 13-month term loan up to 75% of ARV for 90% of purchase or rehab. There is no prepay penalty, and the minimum credit score necessary for approval is 600. This is pretty low, meaning your credit doesn’t have to be perfect to get started. 

While this type of Lima One recession funding can open up a lot of opportunities, remember that there are some major risks involved with flipping houses. It is important to take this and the short loan term into consideration on the front end. 

This is why it is important to remember that location is just as important as other factors when house flipping. If you have a great house and your budget is on point, but the house is in a part of town that no one is buying in, you are going to have issues. 

Bridge Plus

The Bridge Plus loan is available to those who have 5 or more successful home flips in the past 2 years. It is a lower interest option for Lima One recession funding if you need a quick purchase or refinance for resale. The term is still 13 months, but the funds are more readily available and again, lower interest, due to the previous experience requirements.

Lima One Recession Funding: Construction Loans

If you are planning to do major work or build a structure for residential rental, this is the Lima One recession funding you need. You must already own the investment property or lot, and it is a 70% ARV with a 13-month term. 

Cash Out Loan: Lima One Recession Funding at Its Finest

This loan is for those that already own property and want to leverage it. It is 0% down, with a 50% loan to “as-is” value. The term is 13 months. 

Rental Financing: Another Form of Lima One Recession Funding

If you are looking at investment property to run as a rental rather than resale, Lima One recession funding has several options. 

Rental 30

This option is open to all experience levels for purchase, refinance, or cash out. It is a 30-year term with interest ranging from 5.75% to 8.025%. The minimum amount available is $50,000 and the maximum is $1,000,000. There is no debt to income requirement for the borrower, and the minimum credit score required is 660. 

Rental Premium

The Rental Premium product is a loan available with a 30-year term or with a 5/1 or 10/1 loan option. And the property has to have a value of at least $60,000. The minimum credit score for eligibility is 660.

Rental 2-1

This is a loan for rental property with a 2-year term and the option for a 1-year extension. The minimum loan amount is $50,000, and the maximum is $2.5M. The 660 minimum credit score still applies here. 

Lima One Recession Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit, even in a recession. 

Multi Family Loan Overview

If you are going to buy multifamily rental property, this loan could be Lima One recession funding you need. A 2-year term with no prepayment penalty highlights the offering. Interest ranges from 8.99% to 10%. The fund amounts are variable between $250,000 to 5,000,000. 

With most of these loans you also have the potential to cross-collateralize any property you already own or have under an existing loan with Lima One Capital.

Lima One Capital Recession Funding: What Are People Saying?

We can’t research Lima One recession funding without checking out the company on the Better Business Bureau website.  According to the BBB, Lima One has been in business since 2010. They do have 5 complaints on file, but over 8 years that’s not too bad. Most of the complaints relate to issues dealing with individual staff members. They are not related to company policy or habitual ways of doing business. They have an A+ rating. 

In addition, they made the top real estate lenders as issued by Fit Small Business in June of 2018.

They offer loans in 40 states. 

What Else do You Need to Know about Lima One Recession Funding? 

Most real estate loans, regardless of the lender, require 20% down.  That can be a stretch during a recession. It can come from multiple sources, including loans from other lenders, leveraging properties you already own, gifts, or personal funds. 

Location matters. I have mentioned this already, but you just can’t expect to buy cheap property to flip without thinking about why it is cheap. The same goes for rentals. What kind of renters will you get in the area? Will they pay? Location is an important element that you should pay attention to.

When you have a construction loan, it may cost you to make draws. Sometimes it can cost as much as $200 per construction draw. This is standard, but you need to be sure to add it to your budget, and be careful to manage your construction draws accordingly. 

Budgets are important. That will go without saying to many, but just in case you weren’t sure, you need to have a budget and stick to it. It will pay off in the end.

Don’t over improve. You want to increase the value of the property, but stay aware of what your market can handle. Custom cabinets and marble counters are fabulous, but if those buying in that area cannot afford them, you are only going to lose money. Pay attention to the market in a particular location and what it can handle.

Along those lines, consider whether you are selling versus renting. If you are improving a property for rent, you need to pay closer attention to the durability of the materials you use.

Lima One Recession Funding: Conclusion

Finding funding of any kind during a recession is hard.  There is no doubt about it. It is important to stay on top of your finances and do your research so that you can find the right sources to fit your needs. It is much easier to slide down a slippery slope.  A good funding source could be the traction you need. 

Overall, Lima One recession funding is solid. They know their business and generally offer great customer service. The only issue is that there may be, on occasion, a glitch in company-wide communication. However, the company addresses each complaint on the BBB website in a timely manner, and there are not a lot of those complaints. If you are looking at real estate investments, Lima One Capital isn’t a bad place to start.

Armed with this information, you should be able to make a more informed decision about a lender.  If you are serious about breaking into real estate investment, or if you are an established investor looking for more funding options during the recession, we would love to help.  Find out more here. 

The post Lima One Recession Funding – Reliable Research So You Know What You’re Getting Into appeared first on Credit Suite.

Lima One Recession Funding – Reliable Research So You Know What You’re Getting Into

The COVID-19 pandemic caught the world by surprise.  The economy is upside down.  If you are a business trying to make it during this time, we can help.  The Federal government has approved funding through  The CARES Act, including the Paycheck Protection Plan.  In addition, many states and local organizations are offering their own COVID-19 … Continue reading Lima One Recession Funding – Reliable Research So You Know What You’re Getting Into

The Biggest SEO Trend You’re Ignoring

The screenshot above is my Google traffic over the last 12
months.

As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth.

You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been.

So, what do you think it is?

Well, I’ll give you a hint…

My traffic per region

Let’s look at my SEO traffic in a few different regions.

Here’s my traffic in the United States over the last 12
months:

Now here’s my traffic in the United Kingdom:

And here are the stats for Canada:

And Australia:

You can see that they have all increased, but not enough to
cause the big spikes.

Now let’s look at some of the international markets we have been focusing on over the last few years.

Here’s Spain:

Here’s India:

And here is the first international market we expanded to,
Brazil.

As you can see, the international markets are growing at a much faster pace, especially Brazil. But that is because we have been focusing on our SEO in Brazil more than any other country (outside of our main English markets).

Why you may ask?

Because a Google employee told me to

The most vital SEO lesson I learned came from a friend at Google, but they didn’t tell me anything that was really a secret…

They told me that the majority of the searches on the web aren’t done in English, they are done in other languages.

And in the English markets, everyone is competing, which
means tons of sites and content from Google to choose from when it comes to determining
which site should rank number 1 for any given keyword.

But the international markets are the opposite. There is a lot of demand but not enough sites for Google to choose from when it comes to rankings.

So even though there are tons of algorithm
updates and SEO is becoming more difficult, it isn’t always the case with
many international markets.

And the graphs above show it. As you can see, I’m getting huge traffic growth in those regions.

So, what should you do? Especially if you are starting
off and don’t have a big budget or any budget for that matter…

Follow Amazon

Wherever you see big corporations like Amazon investing, it
means there is money to be made in those regions.

Amazon has invested billions into regions like India:

It’s safe to say over the years Amazon will pour in well over $10 billion into India.

That’s a big bet for someone to make. And you can assume it’s a calculated bet because they think there is much more money to be made.

And it’s not just India…

Amazon is investing $236 million into Brazil to boost up their cloud infrastructure. And they’ve invested over $2.26 billion dollars in France. They are pretty much going after the whole world.

As you can see from the graph, Germany is its second-biggest market and Japan is also up there. But what’s interesting is the green bar as that represents the “rest of the world” and that green bar has been growing at a fast pace.

Now, I get that none of us are Amazon and we don’t have huge
budgets, so I wanted to take a minute and break down how you can do this on a
global scale without breaking the bank.

International SEO on a budget

When I first started to expand internationally, my business
was much smaller and we didn’t have much money, if any, to spend on
international SEO.

Yes, I am an SEO, so you would think that it makes it easier, but not really because the only language I am fluent in is English.

And if you fast forward to today, I’m still only fluent in
English, but we have 7 offices around the world.

And we did it without laying out any of our own money. Yes, it did take time and it will for you too, but that’s the only way to do it when you are starting off and are small.

So how did we expand internationally without spending upfront?

We partnered with locals.

Why not find people in these regions who speak English as well as the local language of the country you are trying to expand to?

There are so many people without jobs, you’ll be shocked by how many people will be open to a partnership. All you have to do is look at Facebook groups and forums to find people in your space who live overseas.

Here’s how I structure each partnership:

  • I have the person, or a group of people, translate my content to that region’s language.
  • I have them read my English blog posts so they can learn SEO (if they don’t already know it… nowadays I look for people who already know SEO as I have been doing this long enough and can spend some money).
  • In exchange for them growing my traffic in that region, I give them a portion of the profits I make within that region. You can structure where you give them anywhere from 10% to 30%. You don’t want to go too low on the profit-sharing as you want them to work hard, but you also don’t want to go too high where you are giving away everything.
  • They put in the work each day, and they have 3 months to show some traction, and within 6 months they should have significant growth. Keep in mind it is less competitive, so it is easier to get results. You can also work with them on creating goals and milestones.
  • If they don’t show results, the partnership ends, and I don’t have to give them anything. If they show results, we keep pushing forward.

Now that we’ve covered structuring your international SEO expansion, let’s go over how you do it.

International SEO

I’ve written a handful of blog posts that break down the
steps on growing your traffic in new languages and countries, but before I
share them, I wanted to break down the 2 biggest lessons I learned:

  1. Transcribe the content, not translate – when you work with a partner overseas, they may think you want your content translated or that you want content written in their language just like how people would write the content in the US. That won’t work because cultures are different and keywords are different, so transcribe the content and adjust it to each country.
  2. You want a partner that lives in that country – if you expand into a country where you don’t have a partner on the ground you won’t see great results. By having people on the ground, you can more easily build up your brand, which has a big impact on rankings.

Here are some resources that will show you how to do
international SEO:

  • This post will break down how to create a global SEO strategy.
  • And follow this to setup SEO correctly for different languages and countries. Keep in mind that Google doesn’t penalize for duplicate content, so don’t worry about having similar content or the same content for different regions.
  • Here’s how to expand internationally profitably.
  • This will teach you the fundamentals of reaching a global audience.

Funny enough, one of the reasons I created Ubersuggest was
to build a tool that would help my team and I expand internationally.

Here’s a feature in Ubersuggest that will help you, that
most people don’t know about.

So head over to Ubersuggest
and type in a competitor that you know is big and has a global presence.

I want you to click on the “Top Pages” navigational option
in the sidebar.

This shows you all of the top pages that your competitors
have.

But don’t focus on those results. I want you to look at the regions that make up some of your competitions’ traffic… you’ll see that number next to each flag.

Click on one of the regions that you are considering
expanding into. You’ll now see the results adjusted.

As you can see from the screenshot above, those are all of the pages on my site that are really popular in Brazil.

Now, I want you to click on “view all” under “Est. Visits”
as that will show you all of the keywords that drive traffic to that page.

This will provide you with a laundry list of international keywords that you can give to your team so they can start creating content to go after them.

I also want you to click on “view all” under “Backlinks” as
this will show you who links to your competition. You can then create a list of
sites to reach out to so you can get them to link to you.

That’s the simple strategy we used to hit it hard in regions like Brazil and what we are also doing in countries like India, Spain, Mexico, France, Germany, and countless other countries.

Conclusion

English is a great language. And I love the United States as
well as other English-speaking countries.

But that’s not where the opportunity is. There is more opportunity in global markets, which is why you need to follow the trend of international SEO.

Even if some of these countries don’t have as high of a GDP compared to the United States, it’s fine. Remember there aren’t as many competitors, which means you will have a lot of opportunities to still do really well.

So what region are you going to expand to first?

The post The Biggest SEO Trend You’re Ignoring appeared first on Neil Patel.

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