New comment by khalidkhair in "Ask HN: Who wants to be hired? (May 2024)"

Remote: Yes (GMT+1)

Willing to relocate: No

Technologies: (Backend) – AWS, Docker, Kubernetes, Node.js, Express, Fastify, Go, Gin, Go-Fiber, PostgreSQL, MongoDB, Python, FastAPI, Django, Flask (Frontend) – React, Redux, Zustand, Next.js, Nest.js, React Native, Flutter

Résumé/CV: https://drive.google.com/file/d/1Mmpmr_lv1DobUiH1EIkaX1MVMt5…

Email: khalidkhairx10@gmail.com

LinkedIn: https://www.linkedin.com/in/khalid-kheir/

Hi, I’m Khalid Khair, a senior software engineer with 7 years of experience. I’ve worked for top-tier clients including Porsche, Openreach (BT), Riot Games and more.

I’m currently based in the GMT+1 timezone and I’m looking for a fully remote position. I have a strong background in both backend and frontend technologies including AWS, Docker, Kubernetes, Node.js, Go, Python, React, and more. I’m excited to bring my skills and experience to a new challenge and help build great products.

Looking forward to hearing from you!

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Watsi (YC W13) Is Hiring a Lead Engineer

Watsi (YC W13) | https://watsi.org | Lead Software Engineer | Part-Time (75%) | Remote

—–

Learn more about this position: https://blog.watsi.org/were-hiring-a-lead-software-engineer.

—–

Watsi is a nonprofit that leverages technology to finance healthcare for those in need around the world.

At Watsi, we’re excited about bringing people together to do good and have been a leader in the tech for good movement since our founding in 2012.

We put radical transparency at the heart of what we do and ensure 100% of public donations on watsi.org directly fund healthcare.

We’re a small, remote-first team that believes everyone deserves access to healthcare.

Learn more about this position at https://blog.watsi.org/were-hiring-a-lead-software-engineer.

If this sounds exciting to you, please send your resume and a bit about why you’re interested in Watsi to jobs@watsi.org with “Lead Software Engineer (Your First Initial and Last Name)” in the subject line.

We can’t wait to hear from you!


Comments URL: https://news.ycombinator.com/item?id=36962818

Points: 1

# Comments: 0

New comment by aurelien_gasser in "Ask HN: Who is hiring? (June 2023)"

Redbook | REMOTE (US) | Founding Full-Stack Engineer (backend-leaning) | $125k-$200k + up to 1% equity

Redbook is a SaaS platform for cattle ranchers using Node.js, React, and PostgreSQL. We’re looking for a founding engineer ($125k-200k salary and 0.25% – 1.00% equity) to help us build the product.

You would own a big part of our codebase, get to make technical decisions, and have the opportunity to have a big impact on the technical side. You will be joining the company at an exciting time – right before the launch of our MVP.

Redbook is used by ranchers on the field to help them in their daily tasks attending to the cattle and managing their business.

We have over 30 advisors who have continually confirmed there is a very high demand for the product we’re building. Cattle feed yards need quality software to help them accurately track what occurs on a farm (cattle feedings, movements, health records) and transform that into business + financial insights. The platform we’re building will modernize the industry and bring more satisfaction to both consumers and ranchers. We are VC backed and we are currently setting up our engineering team. Come bring the best that technology has to offer to a massive industry ($73B) currently underserved by software!

Apply on https://grnh.se/418f18c14us

New comment by equalzone5124 in "Ask HN: Who wants to be hired? (April 2023)"

Location: Seattle, WA

Remote: yes

Willing to relocate: no

Technologies: Kotlin, Nim, Java, JS, TS

Résumé/CV: 18 years of experience, currently a Principal Engineer at a FAANG. I’ve worked on the front end, back end, compilers, deployment systems, and build systems. A full resume is available on request.

Email: equal.zone5124@roundeights.com

New comment by ynnak in "Ask HN: Who is hiring? (April 2022)"

Cognii | Remote or San Francisco

Cognii provides AI and NLP based educational technologies. Our Virtual Learning Assistant is an AI Tutor that engages students in a natural language conversation for personalized learning and assessments of written answers. We are currently hiring for the following positions:

  - AI/NLP Engineers/Computational Linguists (Senior, Junior)
    - Design algorithms for conversational semantic analysis

  - Fullstack Engineer (Ruby on Rails)
    - Build and improve scalable web services

  - Mobile App Developer

Cognii offers a unique opportunity to be at the forefront of innovation in conversational AI for real societal impact. Please send your application and resume to jobs@cognii.com. Make sure to include your location and a brief expression of interest in the mission of Cognii. For more info on all positions, please visit https://www.cognii.com/careers.

8 Tips for a Brand Awareness Campaign

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. 

How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. 

Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign. 

What Are Brand Awareness Campaigns?

A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. What does this mean? 

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition.  

Who actually uses campaigns for brand awareness? Honestly, every business can use them. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company, you can benefit from a brand awareness campaign.     

Why Should You Create a Brand Awareness Campaign? 

Brand awareness campaigns are worth it for three major reasons.

First, a campaign gives you some control over how people ultimately perceive your brand. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.   

Secondly, brand awareness helps to build trust between you and your target audience. Why does this matter? According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.) 

The takeaway? Brand awareness campaigns help you build successful relationships with customers based on trust. 

Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. On the other hand, over time, your customer acquisition costs will decrease. 

8 Tips for Building an Effective Brand Awareness Campaign

Daunted by the prospect of building a whole campaign from scratch? It’s actually surprisingly simple once you understand the eight key steps involved.  

1. Understand Your Target Audience

First, you need to know who you’re actually targeting

To start, look at your existing customer base. Who buys your products or follows you on social media? These are the people who already identify with your brand, so look at what they have in common. Think about what matters to them, what problems they have, and how your products help them. 

Then, do some market research. Where else do your customers shop? Who are your biggest competitors? Chances are that your target audience also shops with your competitors, so spend time doing your research here.  

Finally, analyze your results and build a profile for your ideal customer. What do you want them to associate your brand with? Your answer will inform your campaign.    

2. Focus on the Platforms Your Audience Uses Most

A great brand awareness campaign isn’t just about who you target. It’s about where you target them, too. Where does your ideal buyer hang out? Are they watching videos on YouTube, or posting pics on Instagram? Again, this all comes down to researching your target audience and identifying where your campaign will make the most impact. 

I suggest choosing one or two platforms and designing your campaign to suit those modalities. For example, if you opt for a Twitter campaign, choose a memorable hashtag and get tweeting. if you choose Instagram, create visually appealing posts and short, catchy Instagram Stories.    

Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often.  

3. Set Achievable Goals for Your Campaign

Next, set some concrete short-term and long-term goals. Decide:

  • what you want to achieve from your campaign
  • how the campaign fits into your wider, long-term plans for your brand
  • which strategies you will use to achieve your goal e.g., PPC ads, social media posts, influencer marketing, and so on
  • how you’ll track your progress

Without concrete goals, you risk running a campaign without direction or a clear purpose. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve. 

4. Partner With Complementary Brands

A brand partnership means working with a complementary brand to create value, increase your exposure, and expand your audience reach. 

You shouldn’t choose a direct competitor, but rather a company with a broadly similar target audience. 

Take the IKEA and LEGO partnership, for example. On the surface, their target audiences look different. When you look a little closer, both companies are all about building cool things. You can imagine yourself building LEGO at an IKEA table, or placing a LEGO toy on IKEA furniture. 

In other words, both brands conjure similar impressions, which is exactly what we’re looking for in a brand awareness campaign built between partner companies:

Brand awareness campaign LEGO and IKEA brand partnership

Choose a brand you can partner with to best show off your USP.  

5. Be Active and Engaging Online 

In a highly competitive marketplace, consumer engagement really counts. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time. 

Remember, while you’re trying to build your brand’s presence online, you’re also trying to set the right impression. Do you want to be known as a responsive and engaging company that cares about its target audience? Then, start communicating!

Also, make sure you’re creating regular content. If you can’t post daily, then at least get online four or five times per week to build some traction behind your social media accounts.  

6. Highlight Your Brand Personality 

The whole point of a brand awareness campaign is to influence how people perceive your brand, so highlight your company’s personality each time you post something new. Keep your brand messaging consistent, and you’ll bring your target audience one step closer to making the right associations with your business.   

Warby Parker, for example, is a quirky eyewear company. To position their brand as fun, fresh, and engaging, they post content like cute animals wearing their glasses:

Brand Awareness Campaign - Warby Parker Brand Personality

They also engage with customers by sharing user-generated content that most aligns with their brand:

Brand Awareness Campaign - Twitter UGC Warby Parker Marketing

In short, they see every post as an opportunity to promote their personality and build brand awareness. This is what you’re aiming for. 

Remember, your business is unique, so use your campaign to highlight what makes it so special.     

7. Improve the Customer Experience

For 80 percent of customers, the experience matters just as much as whatever products companies sell. Meaning, if you want to leave a positive, lasting impression on your customers, you should work on improving the customer experience.

Finally, on average, UX-focused companies are up to 60 percent more profitable than others. 

In other words, your brand awareness campaign shouldn’t just be about talking up your company. It should be about showing customers how you can help them and why their needs matter to you. 

Not sure how your current user experience stacks up? Encourage customers to leave reviews or send feedback so you can see how to improve your service offerings. 

While it’s impossible to act on all feedback, take note of common themes and identify where there’s room for improvement. Although no one likes negative reviews, they’re actually a key tool for leveling up your business in the long run. After all, you can’t fix problems no one tells you about, right? 

In short, you can quickly boost your brand awareness by prioritizing the customer experience and showing people how much you value their feedback.      

8. Track Your Results

How do you know if your campaign is working? Well, you probably won’t unless you set some criteria for measuring your success. 

The metrics you measure vary depending on the marketing strategy used. For example, if you run a campaign on Twitter, you might track things like the number of impressions, shared tweets, and hashtag mentions. If you decide to run paid ads, you could use Google Analytics to track your click-through rate (CTR) and conversions. 

What’s important is that you measure your results and implement strategy changes if necessary.  

2 Successful Brand Awareness Campaign Examples

OK, so that’s how you can create a campaign, but what does it take to make your campaign truly great? To find out, let’s check out two companies that nailed their campaigns.     

1. Corona: Pay With Plastic

Corona is a hugely popular brand of beer, and it’s often associated with summer, drinking on the beach, and good times. 

Back in 2019, to celebrate World Oceans Day, Corona launched a campaign, “Protect Paradise,” to help protect the environment. They encouraged customers to clean up their local beaches and hand over the plastic in exchange for free beer:

Successful Brand Awareness Campaign Examples - Corona Pay With Plastic

The results are positive brand associations based on social responsibility and protecting our environment. The Twitter campaign alone generated 14.1 million impressions and a 1 percent engagement rate, which is pretty impressive.    

2. MoonPie: Super Bowl Commercial

If there’s one thing I love about MoonPie, it’s their distinctive, instantly recognizable voice. Back in 2020, MoonPie ran a commercial for the Super Bowl, and they released the news to Twitter followers in a typically fun way:

Successful Brand Awareness Campaign Examples - MoonPie Super Bowl Commercial

You’ll note there’s an emphasis on purchasing the product, too, which is a great example of blending voice with persuasive marketing. In the end, the commercial only ran at gas stations, but as expected, MoonPie turned the news into a funny tweet:

Successful Brand Awareness Campaign Examples - MoonPie

The upshot? You can use these types of campaigns to let your distinctive brand personality shine. 

Frequently Asked Questions About Brand Awareness Campaigns

Now we’ve covered all the key points, let me leave you with some takeaway tips. 

What Are Brand Awareness Campaigns?

A brand awareness campaign is designed to improve consumers’ awareness of your brand and what it stands for. It should boost your overall recognizability.   

Why Should I Create Brand Awareness Campaigns?

Brand awareness campaigns can help you stand out from competitors, improve customer loyalty, and even reduce your customer acquisition costs over time. If you’re looking to grow your business and build customer relationships organically, building a campaign for brand awareness may help.  

How Do You Create a Brand Awareness Campaign?

First, set a clear goal and identify your target audience. Then, focus on the platforms where your target audience hangs out the most and work on a few strategies at a time. Engage with followers and make them feel like valuable members of your community.   

How Do You Track Your Brand Awareness Campaigns?

You can track your campaign’s performance using analytics tools like Google Analytics. You can also use the metrics tools offered by social media platforms. However you do it, just make sure you’re tracking your campaigns!

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Brand Awareness Campaign Conclusion

A brand awareness campaign allows you to shape how potential customers perceive your company. With the right campaign, you can directly influence what people think when they hear your brand’s name, and you can ensure that customers remember your name for the right reasons! 

In other words, it is the backbone of a successful marketing strategy, and it’s surprisingly easy to implement. However, if you’re still a little stuck on how to get started, check out my consulting services.  

Have you created a brand awareness campaign yet? Which strategies did you try?

New comment by CaioFer in "Ask HN: Who wants to be hired? (August 2021)"

SEEKING WORK, Brazil, Remote OK, c410.f3r (at) gmail.com

  Email: c410.f3r (at) gmail.com
  Location: Brazil
  Remote: Yes
  Résumé/CV: https://c410-f3r.github.io/curriculum.pdf
  Technologies: AngularJS, Assembly (x84_64),C, C++, Docker, Docker Compose, Ember.js, GCP, Golang, Java, JavaScript, Kubernetes, Linux, MongoDB, MySQL, NodeJS, PHP, Polkadot, PostgreSQL, Python, ReactJS, Rust, SQL Server, Smart Contracts, Substrate, TypeScript, Vue.js
  Willing to relocate: No

Software engineer with a Bachelor’s degree in Computer Science and over ten years of experience in several technologies and programming languages. There are two fields where I mainly act: (1) DevOps; from database administration and data modeling to back-end programming or front-end design all the way to orchestrated deployment with latest tech and (2) Standalone software; involves embedded development in restrict environments, blockchain applications mostly related to Parity’s Substrate and plain command-line interfaces.

On the open-source side of things, I regularly contribute to several projects, helping and communicating with other developers. Take a look at the available coding portfolio in my GitHub profile at https://github.com/c410-f3r where my public collaborations in the last fours years are more focused on the Rust Programming Language ecosystem.

Over 40 certified courses have been completed and eight professional certifications that covers a wide range of area were obtained from different organizations, e.g., Google (Cloud) and the Blockchain Training Alliance. Learning is very important to keep up with both old and new technologies, my newest certification is the Linux Foundation Certified System Administrator (LFCS) and more certifications will be earned over time.

To finish, IT in general is like a living organism that is constantly changing, that is why I am always looking forward for a new challenge to increase knowledge. For example, my proudest project is a constrained NP-problem solver compiled to WASM (https://c410-f3r.github.io/mop-playground) where I spent years reading scientific articles to write efficient data-structures and algorithms.

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How to Target Tourists Through Paid Ads

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers.

It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life.

These days, travel is more widely available than ever before. With high-speed trains, planes, and boats, you can travel anywhere in the world in a day’s time.

However, modern consumers aren’t looking in print magazines to find travel inspiration. These days, if you want to talk to your biggest customers, you need to do it online.

10 Ways to Target Tourists With Paid Ads

Creating high-performing tourist ads is not always as easy as it seems. Of course, beautiful beaches and breathtaking views catch people’s attention, but it takes more than pretty pictures to win them over completely.

What’s more, competition in this space is higher than ever before. If you want to outperform your competitors, you need to stand out.

1. Use Geographic Targeting

The tricky part about creating great tourist ads is that your target audience is often worldwide.

You could serve ads to every country in the world, but that’s going to eat up a lot of your budget.

Instead, try delivering your ads to specific locations where you know similar audiences are likely to be. This is called geographic targeting, and it helps you define where your ads will be seen to maximize your marketing budget.

For example, you can target other tourism sites in your city or country to grab the attention of tourists already in your area. Or, you could even set a larger radius to encourage people driving by who may not know about your destination just yet.

It’s also good to remember that while you can target your tourist ads to specific places, you can exclude locations you know your target audience won’t be as well. For example, you may not want to target the local university on summer break as most students won’t be there.

Tourist Ads - Use Geographic Targeting

Discover the Palm Beaches in Florida used this technique in their impressive “Friends Trust Friends” campaign.

By targeting a 30-mile radius around the town of Royal Palm Beach, they targeted both locals and residents, alongside a lucrative out-of-market tourist market. This results in a 23-percent increase in overnight stays for the brand.

Tourist Ads - Example of Discover the Palm Beaches

2. Target Certain Interests

Another way to accurately send ads to your target market is to focus on user interests rather than location.

This can help you show ads to people who are already interested in similar experiences or services you may be offering.

For example, if you run a surf hut on the beach, it would make sense to serve ads to people who are interested in surfing.

If you’re using Facebook ads, you can do this easily by typing in relevant interests in the provided field.

Tourist Ads - Target Certain Interests

Traverse City Tourism leveraged this technique to bolster their off-season tourism traffic.

They used Facebook ads to promote their cherry blossom blooms by targeting users visiting pages about cherry blossoms. They also created lookalike audiences to maximize their reach.

This excellent campaign, created by TwoSix Digital, brought 319,000+ impressions and doubled their average click-through rate.

Tourist Ads - Example of Traverse City Tourism

3. Offer Sales

It’s always a good idea to offer discounts, package deals, and sales within your tourism ads.

Every month, millions of people search for travel-related keywords on tools like Ubersuggest.

The biggest trend in their searches? People are looking for inspirational vacation ideas and affordable deals, according to Bing and cited by Search Engine Journal.

Tourist Ads - Keyword Examples

That means you need to give the people what they want.

Serving special offers, family vacation bundles, and flash sales can be a huge incentive to prospective travelers trying to figure out their next vacation.

What’s more, discounts and deals are a great way to introduce your offerings to new audiences and hopefully retain more loyal customers.

Just remember, discounts and deals have a downside, too.

Loyal customers have a better proven ROI than new customers. While you might spend $5,000 to acquire a new customer, you may only need to spend $200 to keep one you already have.

Deliver your discounts at a reasonable rate, and make sure you’re targeting the right audiences to ensure your budget is spent wisely.

4. Anticipate Their Questions

Great customer service starts with an in-depth knowledge of your customers’ wants and needs.

To deliver a truly exciting experience that will improve your customer retention, you need to anticipate customer questions and include that information in your tourist ads.

For example, a hotel might promote free Wi-Fi or complimentary breakfast options, knowing that this will incentivize customers to choose your spot over another.

You can advertise convenience features as well, such as close to transit, walkable, or included in city sightseeing passes.

Tourist Ads - example of Seattle hotel ad with free wifi

.

5. Use Images and Video

Tourism is all about the experience, and what better way to showcase your unique offering than with engaging video and photo assets.

Visual content in marketing campaigns can help you connect with your audience and help them imagine what it’s like to visit your location.

You can use photo, video, and graphic elements within your tourist ads to deliver this messaging.

When using videos and images in your tourist ads, make sure they are contextually clear. Don’t post a photo of a waterfall if you are advertising a kayak trip. Similarly, if your tourist ad contains a video of a white-sand beach, be sure to include details on your hotel or service to attract the most qualified leads.

What’s more, many brands have seen success by experimenting with dynamic visual content.

For example, Travel Alberta used a 360-degree video in their Facebook ads to create interactive, immersive experiences for users.

By interacting with the ad, users could explore fossils in historic Drumheller in Canada. They could even click around in each scene to explore further into the caves.

According to Crowd Riff, these tourist ads resulted in 130,000 views for Travel Alberta, along with 600 shares and 300 comments from users who loved the campaign.

Tourist Ads - Example of Travel Alberta

6. Research Your Past Guests to Target a Specific Audience

Market research is essential if you want to read your audience’s mind.

If you want to create truly effective tourist ads, you need to understand who your past guests are, what brought them to you, and how you can get more guests like them in the future.

For example, if you know most of your guests come from small towns on the West Coast, you can use that information to target that area.

Similarly, if you find yourself seeing an influx of visitors from neighboring towns, it may be worth localizing your marketing to attract those customers better.

This research will help you develop an idea of what a common guest might look like. From there, you can target a highly specific and relevant audience.

7. Take Advantage of Remarketing

As we discussed before, the best customers are repeat customers because they cost less to keep and allow you to better predict your profits going forward.

According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by five percent can increase your profits by 25 percent%. That’s a metric worth aiming for!

How can you get more long-term customers and maximize your marketing budget when creating tourist ads?

The secret is to invest in remarketing campaigns. This will allow you to target people who have already shown interest in your service or location and give you an opportunity to bring them back to your business.

When doing remarketing for tourist ads, be sure to do your research. Most tourists visit many websites to compare and check prices.

If you see a customer returning to your website over and over again, it may be a good time to serve them a discount option or promote your complimentary services.

You can also target customers who completed specific actions, such as buying a tour pass or signing up to your mailing list.

Remarketing strategies can help increase your conversions and sales, alongside creating a stronger roster of repeat customers.

8. Leverage User-Generated Content

User-generated content (UGC) can help you get more shares, likes, and engagement from your audience by leveraging their influential power.

In tourist ads, user-generated campaigns are a great way to spread your brand’s message to interested audiences.

People love to post photos and videos of their travels, so why not use that trend to your advantage? What’s more, it’s a cost-effective method of advertising that won’t break your budget.

A UGC campaign for a tourist ad might look like offering discounts or incentives to users who post about your business. If you’re a restaurant, this might look like discounts on a bill for users who post a photo of a specific food item. If you’re a hotel, you can offer users complimentary services if they check in on social media.

You can also use these UGC materials on your website to show potential tourists what their experience could look like.

Visit Duluth used this tactic in their Summer Guide to Duluth campaign, where real-time photos and videos of tourists were displayed in a UGC gallery on their website.

Tourist Ads - Leverage User-Generated Content

9. Direct Traffic to Landing Pages

It’s important to lead your tourist ads toward your website or other lead conversion points to direct them to points of sale.

Creative landing pages are a great way to customize your user journeys and improve the performance of your tourist ads. Landing pages give you extra opportunities to communicate your unique selling points, such as complimentary services, licenses, or nearby experiences.

Visit Indy put their landing pages to work in a creative tourist ad campaign where they used video content and persona-specific landing pages to engage users. For instance, their “foodie” persona was directed to a landing page that displayed “Things Every Foodie Should Do in Indy.”

The results were a three-times increase in click-through-rates and a more optimized budget for the brand.

Tourist Ads - Example of Visit Indy

10. Make Use of Bing

Travel and tourism are a global phenomena, so don’t get stuck relying on only one search engine to help your campaigns.

Bing is widely used by global audiences, especially when it comes to travel.

Setting up Bing ad campaigns is often cheaper than ads on Google. While the performance metrics aren’t as high, it is worth investing a small budget into Bing so you don’t miss out on any new audiences.

Also, since competition on Google can be high, Bing gives an opportunity to outperform your competitors when creating tourist ads. According to Spinutech, Bing budgets can be 20-35 percent lower than traditional AdWords budgets.

Tourist Ads - Make Use of Bing

Conclusion

As more and more people search for vacations, experiences, and deals online, the importance of strategic tourism marketing will only grow.

Successful tourist ads leverage all aspects of your conversion funnel in order to best engage with your varied audiences. Audience targeting, visual content, remarketing, landing pages, and user-generated content can help you attract audiences from around the world to your destination.

From there, it’s all about delivering unique and exciting customer experiences to keep your customers coming back year after year.

What other marketing tactics have you used in tourism advertising?

The post How to Target Tourists Through Paid Ads appeared first on Neil Patel.