Article URL: https://www.ycombinator.com/companies/medme-health
Comments URL: https://news.ycombinator.com/item?id=27809399
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Article URL: https://www.ycombinator.com/companies/medme-health
Comments URL: https://news.ycombinator.com/item?id=27809399
Points: 1
# Comments: 0
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event.
The shopping event is no longer the preserve of brick-and-mortar stores. Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. Conversions increased by 335 percent, too.
These kinds of figures don’t happen by magic, however. Marketing plays a crucial role in your store’s success.
That’s why I’m going to show seven strategies to send your Memorial Day sales soaring.
A record-breaking Memorial Day doesn’t happen by luck. By using one or several of the following tips, you give your store a better chance of getting noticed, winning new customers, and having a great weekend.
Succeeding over the Memorial Day weekend is all about standing out. Big brands may do this with television commercials or billboards. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.
While few brands can afford to go all out on a TV ad, many e-commerce brands can afford a short paid ad campaign, especially if it’s optimized for conversions.
There are two crucial factors you need to get right: The channel you advertise on and the creative you use.
I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.
When it comes to ad creative, it’s all about standing out. Using red, white, and blue, and an American flag are a given. But also consider including summer-related imagery that so many consumers relate to the holiday.
It’s essential to remember that, unlike Independence Day, this is a day of remembrance. Keep your tone respectful of the fallen and their loved ones, even if you’re focusing on summer fun. This ad from My Mind’s Eye does a great job of finding this balance: It’s eye-catching, positive, and still reminds viewers of the reason for the holiday.
Use Memorial Day hashtags on social media platforms, but be careful about the kind of content you post. Some people may be using these hashtags to search for information around the holiday itself and may be offended by overly promotional material.
Teasing your Memorial Day sales on social media is a fantastic way to drum up anticipation and build a potential customer base well before the big day. By running it on social channels, you have the chance to pick up thousands of new users who have never shopped with you before.
Get your social media calendar in place well ahead of the holiday. The more time you have to post, the more anticipation you can build. This is as true for your email marketing campaign as it is for your social media posts.
For example, The Pampered Iggy—an artist who makes outfits for Italian Greyhounds—teases their upcoming Memorial Day sales in this simple but effective image:
Unlike the winter holiday shopping season, Memorial Day sales last for a couple of days at most. This makes it ripe for flash sales.
These sales typically come with substantial discounts and are all about encouraging consumers to make impulse purchases. They’re also a great way to grab some press attention and make sure customers visit your store over your competitors.
Focusing on your new summer products is the best strategy here. Many consumers wait until Memorial Day weekend to make their spring and summer purchases, so they’re on the lookout for this season’s items. Make the discounts too good to avoid.
Getting the word out about your sales will be just as important. Consider using a paid ad campaign as I described above to promote your sales, but don’t forget about your email list or social media followers.
Everyone loves a discount, especially on Memorial Day. Price drops between 20 percent and 90 percent are common. There’s no better time to get rid of leftover winter items while attracting new customers than to sell them cheap.
These sales can run alongside your standard Memorial Day sales events, or they can stand on their own. It all depends on what products you stock for summer. Brands that tend to do well during the summer months may prefer to emphasize their new line of products. On the other hand, winter sports stores may just want to make their steep discounts the center of attention.
Memorial Day is a day of remembrance for fallen soldiers. This is why it’s essential to stay positive but not too celebratory about the unofficial start of summer.
Richard Levick, chairman and CEO of LEVICK, says:
Remembrance and relaxation both play important roles in our lives, but they should occupy separate spheres…When brands forget to respect that separation, and when executives who don’t understand the true meaning of Memorial Day are in control of a company’s marketing and social media outreach, insensitive—even offensive—things happen.
In particular, he recommends against potentially exploitative imagery of military funeral services, families in mourning, and so forth. Many companies juxtapose these images with messages of “FLASH SALE!” and “Happy Memorial Day!” which can ruffle feathers.
Not all veterans and families want to hear “thank you for your service” on Memorial Day and want the day focused on those who have been lost. That said, honoring veterans, active duty military, and their families can be done tastefully and well, without drawing focus away from the meaning of the day—chances are many of them have lost someone in the line of duty.
There are many ways you can honor veterans and active service people. One option is to give them early or preferential access to your sale. Another is to offer them discounts or special offers. You could even give away small items as gifts.
But a particularly special thing you can do to show your understanding and gratitude? Donate a portion of your proceeds from your Memorial Day sale to a charity supporting the families of fallen soldiers, like the Tragedy Assistance Program for Survivors (TAPS) or the Children of Fallen Patriots Foundation. Mention this plan in your Memorial Day marketing materials, but keep the focus on those who need the help, not how awesome you are for doing this.
The Memorial Day weekend is a fantastic source of content for new publications, many of which include roundups of all the best sales. It’s not an accident when brands get included in these roundups. More often than not, it’s the result of a lot of outreach work.
Start by finding publications in your industry that have produced Memorial Day roundups in the past. If they did a roundup last year, there’s a good chance it will be on the editorial calendar this year.
You can also target bigger, broader publications that aren’t necessarily tied to one industry. Here are just a few websites that have created Memorial Day sales roundups in the past:
Next, draft an email to send to each of these publications. Personalize it a bit, but you can keep the bulk of it the same. Highlight what you have on sale over the Memorial Day weekend, the kind of discounts customers should expect, and why your deal is better than your competitors.
You don’t have to have a brick-and-mortar store to run a live sales event.
There are even some pretty significant benefits stores can realize by running virtual sales events. They are way more accessible for one. You’ll be able to accommodate significantly more attendees (which means more customers), and they’ll be able to tune in from anywhere in the world, too.
It will also be much cheaper to run a virtual sales event than an in-person one. Webinar software and a high-quality camera will cost a few hundred bucks at the most. That’s pretty much all you need. It will be much cheaper for customers who don’t have to travel to your store, too, meaning more money to spend on the sale.
You’ll want to make your sales event as fun and inclusive as possible. To this end, make sure to run games and activities and not just showcase your products. You could even run giveaways and competitions to give away some of your newest products for free.
Make sure that you devote a good chunk of time to your sales products, though. The whole point of running this kind of event is to increase sales, so it makes sense to spend at least the latter half of the event modeling your new clothing range or showing your new products in action.
After the pandemic, you may be facing more competition than usual when it comes to online events. It will pay to get the word out early and promote your virtual event as much as possible. Social media, email campaigns, and your website are all great places to start.
Facebook, Instagram, and Google are three of the best platforms to run paid ad campaigns on this Memorial Day weekend.
It can last as little as a few hours, but don’t let it go on for longer than the weekend.
You can incorporate both summer and solemnity. Don’t overdo it on the joy, but keep the message positive. Consider donating proceeds to relevant organizations.
Keep your email as short as possible, but try to stand out. State how much consumers can save, what products are on sale, and any other essential details.
Facebook or Zoom are two popular platforms that are relatively inexpensive (if not free) and stable to run events on.
Memorial Day weekend is one of the biggest shopping events on the calendar. You can’t just launch a sale and expect customers to turn up, however, especially if you’re an e-commerce store.
Running ads, making the most of social media, and reaching out to online publications are vital to get the word out. Making sure your sale strikes the right tone with customers will be key to increasing conversions.
But don’t stop there. The best e-commerce stores use the Memorial Day weekend as a jumping-off point and do everything they can to keep holiday sales high after the Memorial Day spike.
Which tactics are you going to use this Memorial Day?
Article URL: https://jobs.lever.co/rescale
Comments URL: https://news.ycombinator.com/item?id=27296050
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Marketing campaigns get more complex by the day.
Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis.
To put it lightly, there’s a lot going on behind the scenes.
Especially complex technical challenges that most consumers and employees will never see or fully understand.
But thankfully more and more automation tools are popping up to make your life a bit easier.
However, that means choosing the best marketing automation software for your business and team is harder than its ever been.
From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly say… that’s not an exaggeration.
But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision.
I stand behind all of my top recommendations. However, choosing the right one for you isn’t always easy because it depends on various factors.
So, before we dive in, let’s talk about how to narrow things down and find the best marketing automation software for your business.
B2B businesses have different marketing needs than D2C companies.
Furthermore, marketing agencies present a new set of marketing automation challenges. Because of that, specialized software may be necessary to meet your specific needs at a reasonable price point.
The size of your business matters too. Large companies run complex, massive-scale campaigns and have bigger pockets. So, small business tools aren’t a good match.
However, smaller companies will probably find enterprise-grade features confusing and wildly out of budget, which is why those small business tools exist in the first place.
So, pay attention to who the software is built for when making your final decision.
Most pricing plans depend on the number of contacts or leads you have. The larger your list, the more you need to pay to maintain it and stay in touch with them.
If you have tens or hundreds of thousands of contacts, enterprise-grade solutions are probably more cost-effective. However, that’s not the case if you have a few hundred or even a few thousand leads on your list.
Just be sure to keep this in mind and remember that specific plans may limit the maximum number of contacts you can have.
And if you hit those limits, you’ll need to upgrade to a higher plan or pay an extra fee.
Different marketing automation software supports various marketing channels.
And there’s no one-size-fits-all solution.
From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.
Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool.
However, large businesses with complex campaigns spanning numerous channels need something more robust to manage all the moving parts.
Furthermore, some software includes varying channels in different pricing tiers. So, you may start on one level and need to move up to gain access to more marketing channels. Or you may need to move to (or integrate) a new tool altogether.
It may help to map out your upcoming campaigns and decide which channels you plan to use.
Automation is at the heart of every tool on this list. But some offer more advanced automation features than others.
Do you need to score leads and prospects? Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. Or perhaps you need the ability to send hyper-targeted emails on autopilot.
Regardless of the complexity of your campaigns, don’t forget to consider:
You may not need all of them, and some tools don’t include them. So it’s critical to understand what you need (and don’t need) before making your decision.
It’s not uncommon for marketing automation software to include a handful of features typically found in a CRM tool, like live chat or customer support capabilities.
Before making a final decision, it’s essential to understand which additional features you need to fill the gap between marketing and sales or customer service.
You may already have these systems in place. So, you won’t need these additional features. But if you don’t, you might be able to save money, hassle, and time by choosing a software that includes everything you’re missing under one roof.
Hubspot is an excellent example of this.
It includes customer service, sales, and marketing automation tools in a centralized location to streamline data movement and foster automation across your entire business.
Marketing comes in all shapes, sizes, and complexities.
From physical mailers and print campaigns to social media and email marketing, the best marketing automation software helps you build, automate, and optimize all types of marketing campaigns.
Marketing automation software is often confused with customer relationship management (CRM). However, the two aren’t the same or interchangeable.
CRM software focuses on sales activities, while marketing automation software focuses on marketing tasks. Going further, marketing automation software is for generating, nurturing, and qualifying leads.
On the other hand, CRM software is to close the sale and foster communications or relationships after the sale.
In a perfect world, the two systems play well together and create a seamless flow of data from your marketing team to your sales team.
Taking things further, there are numerous subsets of marketing automation software, including:
Each different tool is powerful on its own. But true marketing automation software lets you create and optimize customer journeys across marketing platforms for varying complexity campaigns.
Around here, we’re big fans of Freshworks (if you couldn’t tell).
Freshmarketer is their intelligent marketing automation platform built to help small to midsize businesses save time, attract the right people, nurture their audiences, and make more money.
It’s my #1 recommendation for most users—and for a good reason.
From awareness to retention, you get all the automation features you need to gain more leads, turn those leads into customers, and keep those customers around for life. All while doing less work with better results.
Plus, you don’t need any technical skills or a dedicated support team to get started. And it takes about a minute to get up and running.
You also get access to incredible features like:
Furthermore, the software seamlessly integrates with Freshworks’ other tools, so it’s an excellent choice if you currently use or plan to use any of their business software.
You can try Freshmarketer on their limited free forever plan or a 21-day free trial of their paid plans, which are incredibly affordable and accessible for businesses of all sizes. However, they depend on the number of contacts you have, so keep that in mind.
Their plans include:
Just remember the cost for each plan goes up after you max out your 1,000 contacts.
As a B2B business, you market to other companies, which presents a unique set of marketing challenges. As such, you need a marketing automation tool built for the job.
Pardot exists to help B2B companies build relationships and turn those relationships into revenue. Plus, it’s a fantastic marketing automation software built around the world’s #1 CRM.
So, you know you’re in good hands.
From lead generation to sales alignment, the software offers a wide range of features, including:
Furthermore, over 2.8+ million worldwide users rely on Pardot for their marketing automation needs, making it one of the most popular platforms on this list.
But it is a bit expensive, so it’s best suited for larger businesses. Their paid plans include:
They also offer a few add-ons that come free in the Premium plan. Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year).
All plans and add-ons are billed on an annual basis.
Email is one of the most important aspects of digital marketing. All the tools on this list include email marketing in one form or another, but ActiveCampaign specializes in it.
So, it’s an excellent option if you want to hone in and focus on improving your email marketing strategy. It’s also a super affordable tool that includes numerous automation features for leads anywhere in your funnel.
With that said, they also offer omnichannel automation, including instant messaging and SMS, live chat, and Facebook.
So, you’re not limited to just email marketing automation with ActiveCampaign.
Their most popular features cover leads at every point in the funnel, including:
You can also set up numerous types of emails like autoresponders, targeted or triggered emails, broadcasts, scheduled emails, and automated funnels.
And you can design those emails using their intuitive drag and drop designer, or start from one of their 25+ pre-made mobile-responsive design templates.
Whether you’re just getting started or interested in scaling and optimizing your email marketing strategy, ActiveCampaign is an excellent choice. They offer everything you need to capture, nurture, and close leads at scale.
ActiveCampaign offers four plans, with the price of each starting at:
Each tier includes more advanced features, and pricing is based on the size of your list, starting for up to 500 contacts.
So, keep in mind that you will have to pay more than the prices above as your list grows.
Acoustic offers an array of marketing automation products for centralized cross-platform multi-channel marketing. From personalization and email campaigns to web content management and experience management, they offer something for everyone.
Acoustic Campaign is their marketing automation tool, encompassing mobile apps, push notifications, SMS, group chats, social media, ads, email, print campaigns, and more.
You can also combine this with Acoustic Personalization and Acoustic Analytics for a powerful combination of campaign management, data, and using that data to deliver the right message at the right time.
With Acoustic Campaign, you get access to powerful features, including:
Furthermore, they have a community forum where you can publicly ask questions. They also provide an online academy packed full of educational videos and training so you can get the most of your custom automation package.
Note: Acoustic is built for moderate to large volume campaigns with countless moving parts. So, it’s perfect for businesses managing complicated campaigns across numerous channels.
But it’s overkill for a lot of businesses and anyone running single-channel campaigns.
Pricing isn’t available online, and you have to schedule a consultation to learn more. So, keep in mind that you won’t be able to sign up and get started immediately.
If you’re looking for an easy way to automate your sales, customer service, and marketing processes, Hubspot Growth Suite is an excellent and affordable solution.
And the best part? Hubspot goes beyond automating your business processes. It also helps integrate and optimize different departments in one centralized location, thus streamlining your entire business’s workflow.
This means teams don’t have to jump from software to software to get the information they need, and you can automate the data transfer process from one team to the next.
However, their marketing automation capabilities are powerful on their own, with features like:
Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. So, you can try it out without spending a penny.
Alternatively, you can sign up for a free demo to see all of their advanced features in action.
The Growth Suite (sales, marketing, CRM, and customer service) starts at $50 per month for two users and up to 1,000 contacts, making it extremely affordable for most businesses.
But they also have advanced plans for larger and more complex campaigns, including:
Each 1,000 contacts after your initial 1,000 cost $16.67 per month. And you can add more users to your sales and service hubs for $8.33 per user/month.
Plus, if you’re a current member or alumni of Hubspot’s approved incubator, accelerator, or Venture Capital partners with a round of Series A funding under your belt, you can get up to 90% off your first year.
As a marketing agency, you handle marketing campaigns for several clients (if not hundreds of them) at any given time. As such, you need marketing automation software with the ability to manage everything, including your own marketing campaigns, in one place.
And Act-On offers the perfect solution.
Their scalable software features unique child and parent campaign capabilities, meaning you can easily manage and handle all of your client accounts from a single Act-On login.
Plus, you can completely brand and customize everything to deliver custom reports to clients in just a few clicks.
With Act-On, you can learn more about your clients’ audiences to personalize and tailor their message to match. Not only does this make their life easier, but it also means your team can work less to produce better results.
When you sign up, you get access to powerful marketing features, including:
Plus, you can build custom real-time analytic dashboards for internal and external use, so you and your clients always know what’s going on.
Furthermore, you can use this information to improve customer ROI, build better technology stacks, and optimize entire marketing campaigns on behalf of your clients. From lead gathering and nurturing to transferring contact information to sales, you’re in good hands.
Sign up for a free demo to learn more and get started today!
Freshmarketer is my top recommendation for most businesses. It’s built for small to midsize companies interested in automating their marketing processes to grow their businesses and save time.
Plus, it’s affordable, easy to use, and packed full of powerful automation features.
However, it’s not the perfect solution for everyone. So, don’t forget to use the criteria we talked about as you sort through finding the best marketing automation software for you and your team.
What are your favorite marketing automation tools?
The post Best Marketing Automation Software appeared first on Neil Patel.
Selecting a Lender
Recognizing the various re-financing choices as well as understanding exactly how each of these choices job is extremely crucial however none of this issues at all if the house owner is not able to discover a loan provider that is prepared to supply them the terms as well as prices they are looking for. Furthermore, house owners can do their very own research study to figure out which lending institutions are able to provide them the ideal price. The property owner needs to figure out whether or not the financial resources ought to be the regulating element in selecting a loan provider.
Request Advice from Friends as well as Family Members
If the viewpoint is adverse the home owner can eliminate this loan provider from their listing of lending institutions to take into consideration. On the other hand if the lending institution comes extremely suggested, the house owner might consider this loan provider a lot more very carefully.
Contrast Shop
House owners that desire to understand which lending institution is supplying them the ideal passion price as well as monetary terms must do a terrific offer of contrast buying. The house owner might also take into consideration asking for quotes from each and also every loan provider. This ought to make it flawlessly clear which lending institutions are eager to supply the property owner much more beneficial prices.
Think about More than Finances
While rate of interest prices, finance terms and also various other economic issues are all absolutely essential none of these are much more essential than being dealt with rather by the lending institution. Therefore, the home owner needs to very carefully think about every one of their lending institutions as well as need to figure out whether they really feel as though the lending institution is receptive to his requirements. A lending institution that does not return telephone calls in a prompt style or solution concerns honestly as well as properly might not be the excellent loan provider for a home owner also if he is the loan provider that is using the most positive prices.
Furthermore, home owners ought to trust their impulses concerning their depend on in the lending institution. The home owner would likely select the 2nd loan provider as long as the prices used by each loan provider were equivalent.
If the viewpoint is adverse the home owner can eliminate this lending institution from their checklist of lending institutions to take into consideration. Alternatively if the lending institution comes extremely suggested, the house owner might consider this lending institution extra meticulously.
For this factor, the house owner needs to meticulously take into consideration all of their lending institutions and also ought to identify whether or not they really feel as though the loan provider is receptive to his requirements. A loan provider that does not return telephone calls in a prompt style or response inquiries honestly as well as precisely might not be the suitable lending institution for a house owner also if he is the lending institution that is supplying the most desirable prices.
The property owner would likely pick the 2nd lending institution as long as the prices used by each loan provider were similar.
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You’re bound to listen to the expression Dow Jones Industrial Average at some factor if you transform on your regional monetary information. The majority of people think that this simply suggests the securities market, or that it describes the New York Stock Exchange. What is the Dow, and also what specifically does it gauge? The … Continue reading What is the Dow?
Blue chip supplies – not a texas hold’em video game
Buying conventional blue chip supplies might not have the appeal of a warm modern financial investment, however it can be very gratifying nevertheless, as top quality supplies have actually surpassed various other financial investment courses over the long-term.
Historically, spending in supplies has actually created a return, over time, of in between 11 and also 15 percent yearly depending exactly how hostile you are. Supplies exceed various other financial investments because they sustain even more danger. Hence, spending in supplies is high-risk since financiers never ever recognize precisely what they are going to get for their financial investment.
What are the tourist attractions of blue chip supplies? 1. Terrific long-lasting prices of return.
2. Unlike common funds, an additional fairly risk-free, long-term financial investment group, there are no continuous costs.
3. You come to be a proprietor of a business.
Some financiers can not endure both the threat linked with spending in the supply market and also the threat connected with spending in one firm. Not all blue chips are produced equivalent.
2. , if you do not have the time and also ability to determine a great top quality business at a reasonable cost do not spend straight.. Instead, you need to think about an excellent shared fund.
In fact supply and also need for a supply establishes the supply’s everyday rate, as well as need for a supply will certainly raise or reduce depending of the overview for a business. Therefore, supply rates are driven by financier assumptions for a firm, the much more desirable the assumptions the far better the supply rate. Supply costs can turn commonly in the temporary however they at some point assemble to their innate worth over the long-lasting.
Financiers need to check out excellent business with fantastic assumptions that are not yet inserted in the cost of a supply.
What are the tourist attractions of blue chip supplies? Some capitalists can not endure both the danger linked with spending in the supply market as well as the threat linked with spending in one business. In fact supply as well as need for a supply establishes the supply’s day-to-day rate, as well as need for a supply will certainly enhance or lower depending of the expectation for a business. Hence, supply rates are driven by capitalist assumptions for a firm, the much more beneficial the assumptions the much better the supply rate. Supply rates can turn commonly in the temporary however they at some point assemble to their innate worth over the long-lasting.
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The Pirates have reportedly fired GM Neal Huntington, who had been in the role since September 2007. President Frank Coonelly and manager Clint Hurdle have also been fired this offseason.
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Article URL: https://www.tesorio.com/careers
Comments URL: https://news.ycombinator.com/item?id=21095050
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