How to Get More Twitter Followers Fast (7 Easy Steps)

What if I told you that you could get 10,000 Twitter followers without having to follow others or spend a bunch of money on ads?

What if I also told you that it would be pretty easy to do?

Well, I’ve got seven simple, straightforward, and super effective Twitter tips to help you do just that.

Twitter is still among the top social networks today for users with over 192 million daily active users.

Twitter could be the secret ingredient to connecting with the biggest possible audience, and I am going to help you do it.

First, though, let’s talk about why you would even want more Twitter followers.

Why do Twitter Followers Matter?

Sure, Facebook is the biggest social network with the most monthly active users.

However, you shouldn’t underestimate Twitter’s importance.

It’s a global powerhouse.

Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base is international users.

This means that Twitter allows you to connect with a global audience.

There are other factors to consider, too.

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective.

In fact, 42 percent of Twitter users are between the ages of 18 and 29, and 27 percent are between the ages of 30 and 49.

twitter follower guide users by age group

Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands.

Statistically speaking, millennials and Gen Z are an ideal target demographic for many companies because they make up a huge market.

So why not reach out to them where they live?

twitter followers guide percentage of consumers who buy after seeing on social

Millennials eat out more, love trying new products, and they’re always looking for unique experiences with brands and companies.

In fact, the rise of the millennial generation has forever changed the world of marketing, from the strong focus on video to the rise of influencer marketing, and the emphasis on emotional connection.

There’s another reason Twitter is so attractive to marketers, and that’s because it gives you 100 percent reach.

However, there’s a caveat.

When you post to Twitter, your tweets are only seen by your followers or when your tweets are shared with others’ Twitter followers.

You have 100 percent reach only with your followers and their followers.

This means 100 percent reach on Twitter doesn’t matter if there aren’t people seeing your content.

According to recent research, 74 percent of the people who follow small and medium businesses on Twitter are following these businesses because they want updates on future products.

twitter followers guide why people follow brands on twitter/

Additionally, nearly half of those who follow brands and businesses are more likely to visit those companies’ websites.

So your Twitter followers will often become people who visit your website and invest in your brand through purchases.

Fortunately, I can help you get followers quickly and effectively.

How to Get Twitter Followers Fast

Now that you know why Twitter followers matter, let’s talk about how to get them. Keep in mind, quality is always better than quantity. 100K followers is great — but not if they don’t care about your business.

1. Optimize Your Twitter Profile to Attract Twitter Followers

For all the power you stand to gain by using Twitter for your business, not having a professional, up-to-date profile can be a major turn-off to prospective followers.

So one of the first steps on the road to amassing tons of followers is to make sure your Twitter profile rocks.

Your profile picture is the centerpiece of your Twitter profile.

twitter followers guide twitter profile example.

It’s the part of your Twitter profile people probably notice and look at first.

Aside from your username, it’s the one profile element that doesn’t just appear on your profile. It’ll show next to your tweet in the other users’ feeds when you post.

twitter follower guide example of twitter profile image in tweets

So, choose a photo that’s appropriate for your business or brand.

Whether you’re using a professional photo of yourself or your brand’s logo, you want to make sure that the most important elements appear toward the center of the image.

Due to the circular format, anything that appears toward the edges of your profile photo won’t show on your profile.

twitter followers profile image is circular

It’s even a good idea to resize your image. Although you can upload higher-res files, your profile image doesn’t need to be any bigger than a 400px by 400px square.

Here are some examples of how these profile image best practices can be implemented:

Bitfinex — a cryptocurrency exchange company — uses their logo for their profile image.

Bitfinex bitfinex Twitter profile image

Similarly, you can see New York Magazine’s iconic logo as the profile pic used for their Twitter account.

New York Magazine NYMag Twitter follower guide

However, Virgin Group founder and colorful businessperson Richard Branson uses a photo of himself. The photo looks professional yet casual and relatable.

Richard Branson richardbranson Twitter profile twitter follower guide

Not only is this smart for promotional purposes, but it also helps people make stronger associations between your brand and logo.

Your profile photo should draw attention because it will be the identity that your followers will come to see behind all the content you post on Twitter.

Using a branded logo as a profile image, like Louis Vuitton, is an easy and quick way to get followers to recognize your posts instantly.

louis vuitton twitter profile pic twitter follower guide

Beyond the profile photo, there’s the ‘Bio.’

This is the area of your Twitter profile where you provide a little — just 160 characters in total — information about your brand or business.

Here’s an example from the Washington Post’s Twitter profile:

Washington Post washingtonpost Twitter follower guide

As you can see, the goal of your profile is to give a prospective follower an idea of (a) what your business is and (b) what they can expect by becoming a follower.

There’s another reason why your bio is important: it’s searchable.

Of course, you’ll want to include all the essential info, such as your website, location, and possibly a phone number.

You’ll want to include keywords that are relevant to your brand or company in your bio.

PlayStation does this well.

playstation bio example twitter follower guide

PlayStation’s bio includes common variants of the company’s name as well as their products’ names, such as “PS4” for “PlayStation 4.”

A consumer tech outlet called Gadgets Now uses keywords in the bio, too.

gadgets now twitter bio example use keywords twitter follower guide

Another element you can include in your Twitter bio is hashtags.

News network CNN incorporates a single hashtag in the bio.

CNN CNN Twitter followers guide

CNN’s hashtag is a great example because “Go There” is the slogan for the network, emphasizing ingenuity and tenacity in journalism.

So the hashtag reinforces the network’s desired brand image.

Your bio can be an opportunity to show some personality, so don’t be afraid to get a little creative.

Content marketer and author Ann Handley’s profile is an excellent example.

Ann Handley MarketingProfs Twitter followers guide

Ann’s use of the phrase “waging a war on mediocrity in content marketing” is accurate and effective while also showcasing her personality.

Once you’ve chosen your profile photo and written your bio, the next step in a great Twitter profile is to find (or even create) your header image.

Jay Baer jaybaer Twitter follwer guide

Though it changes from time to time, the current dimensions that your Twitter header image should be are 1500px by 500px.

This can be a great opportunity to reinforce your brand or to promote your latest product or service.

coca cola twitter follower guide example

If you have trouble finding the right image with the appropriate dimensions, use a tool like Canva to create your own header image for free online.

Besides being free, Canva also offers tons of templates.

canva templates twitter followers

Now that you’ve spent some time ironing it out, your profile will leave a strong impression on visitors who view your profile, making them much more likely to follow you.

2. Engage With Your Twitter Followers

Although your follower count is a convenient metric, many social media marketers have begun putting more stock into engagement than followers.

In fact, Socialbakers account manager Jeraldine Tan actually considers follower growth an outdated metric.

“It is extremely important for brands to stop looking at outdated metrics like fan growth,” Jeraldine said in an article posted on LinkedIn.

“The overall fans number doesn’t matter if the audience isn’t consuming your content.”

So if you have a million Twitter followers but your posts get zero engagement, what are those followers really worth?

Jeraldine’s perspective is reinforced by Incite Group’s State of Corporate Social Media Survey.

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According to Incite’s data, there’s no correlation between the number of followers and engagement, meaning that more followers doesn’t mean more engagement.

But when followers interact with and share your content on Twitter, their followers see that engagement and often become curious. The engagement serves almost as an endorsement.

So engagement does lead to increased reach and visibility, which, in turn, yields more followers.

However, interactions your followers are having with your Twitter content isn’t the only type of engagement you should care about.

twitter followers guide example of twitter engagement

If you really want to grow your Twitter audience, you should be actively engaging back with them.

Responding to the comments and mentions of your followers reinforces their engagement and makes them more inclined to engage with you in the future.

Engaging with your audience yields more tangible results, too.

Brand social actions twitter follower guide

According to data from Sprout Social, 48 percent of social media users cite responsiveness as the top characteristic that prompts audiences to purchase from a brand or company.

Fortunately, engaging with your Twitter audience is easy to do and something you can start doing right away.

There are three main strategies for actively engaging with your audience:

Respond to Comments and Mentions

Responding is certainly the simplest and easiest of these strategies, but it’s also effective.

It’s as simple as this:

When a user tweets to you or comments on one of your tweets, respond.

The acknowledgment will give them a sense of validation.

If you can make the exchange memorable in some way, they may actively seek out your content in the future. So don’t be afraid to show a little personality.

twitter follower guide wendy's response

Don’t just respond to other people’s comments — pay attention to your own tags as well. Responses like these build good will and increase your reach on Twitter.

Old Spice reply twitter followers

Respond to Direct Messages from Twitter Followers

Take the time to respond to direct messages. Today, customers expect brands to monitor their social platforms.

pasted image 0 360

A lot of big brands and companies are finding success with DMs, including 1-800-FLOWERS and T-Mobile.

2. Host or Engage With Twitter Chats to Increase Twitter Followers

Twitter chats are live conversations that use a specific hashtag. They function sort of like a chat room, but are visible to a wider audience due to the use of the hashtag.

Buffer Chat session twitter followers guide

Public relations professional Janet Murray considers live chats an incredibly effective marketing strategy for Twitter.

According to Janet Murray, one way to get even more out of your live chat is to like and retweet other participants’ replies.

“Retweeting the posts of [other users] is a great way to build relationships,” Janet says.

She offers another useful tip: When you’re responding to other participants’ tweets, “don’t forget to use the hashtag so people can follow along.”

Or if you want to tweet someone privately, simply “don’t include the hashtag.”

Buffer — a well-known social media management app — hosts weekly Twitter chat sessions using their own hashtag, “#BufferChat.”

buffer chat twitter followers guide

As far as actually hosting the chat, tools like tchat.io and Twchat can turn your hashtag into a more chat-like live stream.

You can access the live Twitter chat directory on Twubs without even needing to register for a free account.

twitter follower guides

Additionally, you can put your own live chat on Twubs so that others can find it more easily.

Another tip is to either post your questions or ask your followers for some questions ahead of time.

Buffer Chat Questions twitter followers guide

When it comes down to it, actively engaging your audience reinforces the decision to follow you.

Plus, their own followers can see how interactive you are with your audience, which makes a strong impression at large.

3. Stay Active by Creating Daily Twitter Routines

If your goal is to gain followers, I can’t stress enough the importance of staying active.

It’s not enough to post a few times a week or even once per day like you probably do on Facebook.

You could even lose followers if you’re not tweeting regularly.

how often to post on social media infographic twitter followers guide

According to CoSchedule, you should post curated content — quotes and retweets — three to seven times per day. Including your own original content, it should be about 15 tweets daily.

Do you have time to sit on Twitter 24 hours per day to make sure you’ve got awesome tweets going out at all the right times? Probabley not.

That’s where your routine can be a life-saver.

The best way to create your Twitter routine is to create separate daily, weekly, and monthly routines.

twitter schedule twitter followers guide

Automate and schedule out your posts in advance with a tool like IFTTT.

Your daily Twitter routine should consist of things like following and unfollowing other users, replying to DMs and mentions, and responding to comments on your tweets.

On a weekly basis, you should focus on broader and more long-term aspects of your marketing strategy.

Your monthly routine should include things that could result in big payoffs down the road.

As such, it largely includes networking with industry influencers, which tends to increase your Twitter reach and visibility.

4. Plan and Schedule Tour Tweets

Compared to a non-chronological network like Facebook, the time of day you post on Twitter matters.

If your tweets are posted when your followers aren’t on the platform, those tweets won’t be seen, and less visibility means less engagement, less traffic, fewer followers.

The logical solution to this problem is to post when the most users are on the platform.

Sprout Social compiled data and found that average global engagement on Twitter is highest on Tuesday between 9 AM and 1 PM, Wednesday between 9 AM and 3 PM, Thursdays between 1 and 11 AM, and Fridays from 9 to 10 AM.

twitter global engagment twitter follower guide

The problem is you’ve got a lot of other tweets to compete with during those times.

That’s where knowing your audience comes in handy.

Different demographic groups have different usage habits when it comes to Twitter.

For instance, there are differences between businesses and consumers.

Twitter content that targets businesses — or B2B content — performs best during business hours.

Content that’s consumer-oriented — or B2C content — performs better on the weekend, according to CoSchedule.

The same study also found that branded content does better overall on Wednesdays.

Branded content like this tweet from Coca-Cola:

Branded tweet twitter followers guide

Optimal performance on Twitter means knowing your audience and knowing when you can reach them.

Twitter gives you an audience overview right inside the Twitter platform. With this information, you can tailor your content to your audience’s demographics and interests.

twitter analytics overview twitter follower guide

Just go to analytics.twitter.com for information about your audience, including what topics they’re into, what type of consumers they are, and even the wireless carriers they’re using.

With this information, you can choose the best times to tweet to your audience for optimal engagement and reach.

From this point, you can proceed in one of two ways:

You can make sure your daily Twitter routine coincides with your audience’s most active time of day, or you can schedule your tweets to post during that time.

Just know that you need a constant flow of content posting to Twitter, and the best resources to make that happen are readily-available data and possibly a tweet-scheduling app.

5. Make Sure There’s Value in Your Tweets

Twitter marketing is like any other type of marketing in that you’ll experience the greatest success with high-quality content.

With so much competition in most industries, great content helps you stand out from the crowd.

ihop twitter followers guide example

Great content is even more important when you’re trying to build your audience on Twitter.

It’s as simple as this:

Good tweets get likes, comments, shares, and followers. Bad tweets don’t.

So what separates a good tweet from a bad tweet?

Value.

Every time you tweet, you must provide value to your audience.

Because when your content is deemed valuable and relevant, your audience is more likely to connect with your brand.

Isn’t value subjective?

Yes, but only to the extent that what’s considered the most ‘valuable’ can vary from one person and demographic to the next.

It’s no lie that people tend to prefer content that’s informative or educational.

This can include an infographic, how-to article, or even current events coverage.

twitter follower guide infographic example

Others put more value on entertainment.

This can include things like memes, gifs, funny videos, or even the actual entertainment industry.

funny twitter example Twitter followers guide

Then there are those who want to be inspired.

Inspirational content largely equates to popular quotes as well as inspirational true stories (weight loss, rescued animals, etc.).

twitter inspirational content examle twitter followers guide

Don’t forget interactive content.

Interactive content refers to things like polls, quizzes, web browser-based games, etc.

Interactive twitter content

Another common type of content on Twitter is promotional.

Typically, promotional content consists of advertisements, coupons, customer testimonials, etc.

Coupon twitter followers guide

Each of these types of content represents a particular perspective in regards to value.

When people find value in your tweet, it gets more engagement. That’s just the way it works.

twitter valuable example twitter followers guide

Of course, this is another reason why knowing your audience is important.

You gain a better sense of what they find valuable and can personalize your content accordingly.

6. Pick the Right Tweet to Pin to Your Profile

Pinning a tweet is like putting a spotlight on that tweet, calling the attention of anyone who visits your Twitter profile.

There are a couple of ways you can approach choosing the right tweet to pin to your profile.

The first strategy is to pin a tweet that has performed particularly well.

If it gained lots of attention from your followers when you initially posted it, the tweet will probably appeal to others who are visiting your profile.

twitter follower guide pinned tweet example

It will certainly get more views and is likely to get more likes, comments, and shares as well.

Since new tweets push older tweets further down in your timeline, your newer followers are unlikely to ever see your best ones.

Pinning a tweet that was well-received by your followers will ensure that profile visitors and potential followers get to see it, too.

It’s also common to pin a tweet that highlights a temporary promotion or an upcoming event that your business is involved with.

Pinned tweet twitter follower guide

When the promotion or event is over, you simply unpin the tweet and pin a new tweet for your next one.

Another strategy for choosing the right tweet to pin is to pick a tweet that promotes your business or brand.

For example, if you tweeted a link to an interview you participated in.

tweet an interview twitter follower example

In effect, it’s actually someone else’s promotion of your brand or business, but you’re pinning it to highlight the value that others have placed on what your brand offers.

Much like a job interview or a business pitch, a pinned tweet gives you a small opening to make a big impression.

7. Link to your Twitter Account on Your Website and Other Social Media Profiles

It may seem counterproductive to be diverting traffic from your website to your Twitter profile.

After all, don’t you want traffic going to your website so they can make a purchase?

But surveys show your social media profiles are just as effective for content marketing as your own website.

Barchart accessing consumermarketing Twitter followers guide

This makes a lot of sense.

So to a large degree, sending traffic to your website actually gives you more opportunities for conversion.

Of course, you don’t want to simply drop a raw link into the body of your website.

Instead, you should link to your Twitter profile in a way that’s a bit more professional.

It could be as simple as attaching the link to an icon.

twitter icon twitter followers guide

If you want something a little fancier, you could even link to your Twitter profile by embedding a tweet into your website or blog:

embedded tweet example twitter followers guide

Simply go to publish.twitter.com where you’ll find options to embed a grid, tweet, timeline, or a button.

twitter publish twitter follower guide

All you need to do is copy the link you want to use and paste it into the prompt at the top of the page.

twitter embed twitter followers guide

Similarly, you should link to your Twitter profile on other social media.

For example, Facebook gives you the option to include your Twitter username in a specific section of the ‘About’ section on your Page.

facebook prfofile add twitter prifole

It gives any of your Facebook followers who also happen to use Twitter the ability to access your Twitter profile easily.

Because if you have people following you on other social networks, there’s a good chance that any of them using Twitter would want to follow you on that platform, too.

Gain Twitter Followers FAQs

What does my Twitter profile need to increase followers?

Make sure all available fields are completed, like your URL, name, and bio. Include applicable keywords or hashtags in your bio to get found by people searching.

How can I engage with my Twitter followers?

Engagement leads to increased reach and visibility, so be sure to answer mention tweets, participate in Twitter chats, and reply to tweets from accounts you follow.

How often should I tweet to increase Twitter followers?

Many studies recommend tweeting 5-15 times per day.

What should I tweet about?

Make sure your tweets offer value to your audience, either through knowledge, humor, customer support, and answering questions.

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How to Get 10,000 Twitter Followers Conclusion

Twitter is an international platform with millions of users. It’s just as valuable (if not more valuable) for racking up an audience than sites like Instagram or Facebook.

Getting as many as 10,000 Twitter followers doesn’t have to be hard.

First, you need to optimize your profile. Add a high-quality profile picture, since it’s the first thing people will see when they come across your brand on Twitter.

Complete your bio and don’t forget a header image, too.

Start engaging with your followers by responding to comments, mentions, direct messages, and live chats.

Create a Twitter routine you can stick to. If you aren’t active, your engagement will dip. Make a daily, weekly, or monthly Twitter schedule.

Make sure that what you’re sharing is valuable. Share interactive content, like a poll, quiz, or infographic for best results.

Pin a relevant tweet to your profile. If you have an ongoing promotion or upcoming event, tweet about it and pin it to the top of your page.

Finally, be sure to link your Twitter account to your website and on your other social profiles for maximum exposure.

Each of these steps will result in substantial growth but put them together, and you are likely to see some pretty phenomenal gains.

What are your favorite Twitter follower growth hacks?

New comment by fount in "Ask HN: Who is hiring? (April 2021)"

Fount | Head of Business Development | Charleston, SC (Remote within US possible) | Full-time Contractor | 100K to 150K | Equity

Overview
Fount, a software development collective, is looking for a new Head of Business Development. The duties primarily consist of prospecting and closing new clients for our small, but growing team of senior engineers.

Responsibilities:
– Source new clients seeking experienced software development. Negotiate with, close and retain clients.
– Evaluate all inbound prospects.
– Maintain direct communication with our development team to understand projects that are of interest. Keep current on our team’s availability and skills.
– Administer contracts and all payments.

Experience that could make you a great fit:
– You’re immersed in the startup and growth-stage tech scene. – You regularly see opportunities where our team could accelerate a company’s roadmap where they are on a short timeline, lack the right resources, or are unable to hire full-time employees.
– You’ve worked in venture capital and know a lot of funded companies that need help with growth.
– You’re familiar with the digital agency world or have a strong network of agencies that occasionally need more reliable and senior-level talent for projects.
Example, an agency handles visual design/creative for clients, but needs app development for a project.
– Your network includes midsize and large brands that don’t have the in-house tech talent available for one-off projects.

How we operate:
Email, Slack, Meet/Hangouts
The team is based in Charleston, SC but operates remotely with team happy hours every quarter.
We’re mostly asynchronous and always respectful of each other’s time. Bi-weekly, 30-minute all-hands meetings via Google Meet.

Compensation:
Commission only – Fixed percentage of the revenue from all paid contracts – with no cap. You’ll be the only business developer, but have the opportunity to grow the software development (and design) team, as well as your business development team. Further, our collective model has a transparent equity model. You’ll be on an ownership path.

Process:
Email jd {at } fountstudio.com with your background or a link to it. We’ll set up a short call/hangout to see if you could be a fit.

How to Find and Fix 404 Errors

Do you know what sucks when browsing a website?

Getting a 404 page.

It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site.

That means finding and fixing 404 errors needs to be a priority.

In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them.  

What Is a 404 Error?

A 404 error is a code that indicates a requested page cannot be found.

Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories:

  • 100-199 are informational responses
  • 200-299 are success responses
  • 300-399 denote redirects
  • 400-499 denote client errors
  • 500-599 denote server errors

So what exactly does a 404 error mean?

A 404 error (also known as an HTTP 404 or 404 code) is a very specific type of client error. It means the page the viewer is trying to reach can’t be found on the server.

Hard 404 vs. Soft 404 Errors

There are actually two types of 404 errors you need to watch out for.

While you’ll have probably come across a hard 404 request when browsing a website at some point, you’re unlikely to see a soft 404 error unless you get notified by Google Search Console.

A soft 404 happens when a non-existent page on your site displays a “not found” message to users but returns a 200 OK status to search engines.

This tells Google and other search engines there’s a page at that URL. As a result, crawlers waste time trying to crawl and rank the URL.

Here’s the thing: Google is pretty good at identifying these false pages.

When it finds a page returning a 200 OK status with all the attributes of a page that should return a 404 code, it slaps a soft 404 error on it and notifies the site owner in Google Search Console.

What You Need to Know About Your Site’s 404 Errors

Okay, so you know what these errors are. Now you need to understand what causes 404 errors.

There could be many reasons why your site is returning 404 errors.

You’ll get 404 errors if you’ve deleted or removed pages from your site recently without redirecting their URLs.

404 errors can also occur if you’ve relaunched or transferred your domain and failed to redirect all your old URLs to the new site.

Sometimes 404 errors can be the result of changing a page’s URL. Altering any part of the URL, whether that’s a category name or the page’s slug, will result in a 404 error.

Even mistyping a URL in an internal link can result in a 404 page and a broken link.

Why Are 404 Errors Bad for Websites?

A large number of 404 errors could spell big trouble for your website.

Let’s start with the user’s viewpoint. Continually running into 404 errors when browsing your site will result in a terrible user experience.

Even finding one 404 error can be enough to send a visitor packing.

Read that again: just one 404 error could cost you a customer.

It gets worse, because 404 errors can also damage your rankings.

404 errors aren’t a ranking factor per se, and Google won’t penalize you directly for having lots of them.

But they can harm your SEO.

The more broken links your site has, the harder it will be for Google and other search engines to crawl your site. Link equity won’t be passed around your site well, either.

Both of these can cause a drop in rankings.

You may also suffer from high bounce rates if users leave your site after landing on a 404 page. Unlike 404 errors, bounce rates are a ranking factor, and Google could penalize your site if its bounce rate is too high.

How to Find and Fix 404 Errors on Your Site

Now you know how bad 404 errors are, let’s look at how we can find them and fix them.

Finding 404 Errors

Site crawlers like Screaming Frog are a great way to find broken links that lead to 404 errors quickly. Screaming Frog is also free if your site has 500 URLs or less.

Start by running a site audit.

Then click on Response Codes in the top menu.

Fix 404 errors response codes

Filter for Client Error 4XX to get a list of every page returning a 404 error.

Fix 404 errors in screaming frog

Site crawlers won’t give you a complete list of 404 errors, however, as they only show broken links.

But you can find every 404 error on Google Search Console.

Google Search Console provides a list of every 404 error Googlebot finds on your site. This includes both hard 404s and soft 404s.

Login to the Search Console, click Coverage, and select the Excluded tab.

fix 404 errors analyitcs

You’ll see a list of hard 404 errors marked Not found (404) and soft 404 errors marked Soft 404.

Click on each to see a full list of pages returning 404 errors.

You can also find 404 errors in Bing Webmaster Tools by clicking Reports & Data and then Crawl Information.

Finally, you can find 404 errors using my SEO tool, Ubersuggest.

Head to the site audit tab in the left-hand sidebar.

fix 404 links with a site audit

Run a Site Audit and then click Critical Errors.

Fix 404 Errors Ubersuggest

Then click on the Warnings tab at the top of the page.

If any pages return 404 error codes, they’ll be listed here. Click on the issue to see a full list of the pages.

Fix 404 errors site aduit

Fix 404 Errors

Now it’s time to fix all the errors you’ve found.

Here are four ways to do it:

  1. Redirect the 404 error: Redirecting users to another relevant page is the easiest way to fix 404 errors on your site. Just make sure you redirect them to something relevant — don’t just send them back to your homepage.
  2. Restore the page: If you find there’s still a lot of demand for a page you’ve deleted and there’s no suitable page to redirect users to, consider restoring the original page.
  3. Correct the link: If broken links exist on your site, you can simply edit the link to point to the correct URL. You won’t be able to fix links on websites you don’t control, however.
  4. Create a 404 page: By creating a custom 404 error page, you can make sure no visit is wasted—more on this below.

If you have a lot of 404 errors, you’ll need to prioritize your efforts. If you have 404 errors on any major pages, fix these first. Product pages, contact pages, and service pages with 404 errors should be fixed first.

Other pages may not be so pressing. Google Search Console may uncover 404 errors on pages that a human user would never be able to navigate to. You’ll want to fix them eventually, but these errors shouldn’t impact your rankings too much.

Find and Fixing 404 Errors on Your WordPress Site

If you have a WordPress site, you can use the same steps above to find 404 errors.

Found them? Great, now let’s fix 404 errors in WordPress.

If you’re getting site-wide errors, it’s probably an issue with your permalinks. Head to “Settings →  Permalinks to update your settings.

fix 404 errors wordpress

Click “Save Changes” at the bottom of the page once you’re done.

If specific pages are returning 404 errors, you’ll want to set up a 301 redirect for them. WordPress will try to do this automatically, but sometimes it doesn’t work.

The easiest way to do it yourself is by getting Yoast Premium or installing the Redirection plugin.

fix 404 errors with redirection

Once it’s installed and activated, head to Tools → Redirection.

Fix 404 errors in wordpress

You’ll need to answer a few quick questions to set up the tool.

Then you’ll be able to redirect any URL on your WordPress site. Just enter the URL you want to redirect in the Source URL field and the URL you want to redirect the page to in the Target URL field.

Then click Add Redirect.

fix 404 errors WP redirection

If this seems confusing or complicated, it might be best to have a website developer or your website hosting support team help you with this to make sure all 404s are redirected properly.

How Often Should You Check for 404 Errors?

How often you should check for 404 errors depends on the size of your site.

Smaller sites with less than 50 pages can probably check for 404 errors every month or so. Larger sites may want to run checks for 404 errors every week or every other day.

Other Top Tools to Find and Fix 404 Errors

The methods I’ve mentioned above aren’t the only ways to find and fix 404 errors. Here are some of the other leading tools you can use.

Dead Link Checker

Dead Link Checker is similar to Screaming Frog. You can use it to check up to 2000 links on your site to see if any are broken.

fix 404 errors dead link checker

Google Analytics

Google Analytics doesn’t track 404 errors out of the box, but you can use it to find 404 errors if you have a custom 404 page.

Start by finding the name of your 404 page.

Screen Shot 2020 10 21 at 5.27.02 PM

Mine is Page not found – Neil Patel.

Then open Google Analytics and head to Behavior → Site Content → All Pages

GA fix 404 errors

Now add Page Title as a Secondary Dimension.

fix 404 errors GA

Click Advanced next to the search bar, then change the rule from Page to Page Title and type your 404 page title into the Containing box.

Fix 404 errors Seach Console

You’ll now have a report of how many people landed on your 404 page, and where they came from.

MonsterInsights

If you have a WordPress site, MonsterInsights can do all of the hard work for you. Rather than creating a manual report in Google Analytics, simply install the MonsterInsights plug-in.

It automatically tracks your 404 errors as soon as you connect your Google Analytics.

fix 404 errors monsterinsights

Crafting a Unique 404 Error Code Page

I highly recommend creating a unique 404 error code page for your site.

Most standard 404 error messages are way too technical for the average user to understand, and they don’t help them find another relevant page.

With a unique 404 page, you can provide more value to your users and even help them find the information they are looking for.

You can also boost your branding and marketing efforts.

Many companies use a custom 404 error page to reinforce their brand image and inject a bit of humor. Creating a custom URL page also makes it easier to track 404 errors in Google Analytics.

Don’t go overboard, however. A clean and straightforward 404 page is much more effective than an overly elaborate one.

Make sure you include a 404 header status on your custom page, too.

If you don’t, search engines won’t recognize the page correctly. Google will keep displaying the page in search results and send you a deluge of soft 404 error messages in the Search Console.

If you need some inspiration, here are some of my favorite unique 404 page examples:

Airbnb

fix 404 errors airbnb

Airbnb makes the most of a 404 error by showing users a fun GIF and offering links to their site’s main pages.

Southwest

Fix 404 errors Southwest

Southwest takes full responsibility for the mistake and explains how it may have happened if users want to try to find the page again.

Wendys

fix 404 errors Wendys

Wendys goes above and beyond with their 404 page. There are no links to other parts of their site here; just a free game users can play to pass the time.

Conclusion

If you have a website, 404 errors are inevitable. But there’s no reason to let them damage your site’s user experience and hurt your rankings.

Use the strategies and tools above to regularly run checks to find 404 errors and fix them quickly. The faster you fix them, the less damage they can do.

How many 404 errors have you been able to fix on your site? Let me know in the comments.

The post How to Find and Fix 404 Errors appeared first on Neil Patel.

Conversion Rate Optimization Consulting

Are you currently running an online business?

Do you think you can sell more of your products applying the same actions?

Because that’s exactly what Conversion Optimization does for you.

You’re using the same ads, landing/sales pages, and funnels but they just convert more.

That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.

Just imagine doubling your conversions…

Wouldn’t that be CRAZY?

Well with today’s conversion rate optimization strategies you can easily do it.

You just have to know what to look for and how to get it.

So without further ado…

Here’s a detailed guide on how to find the best conversion rate optimization consultants and how to work with them to guarantee real trackable results.

5 Ways a Conversion Rate Optimization Consultant Can Help Grow Your Business

The professional CRO Consultant is going to optimize your funnel to the very last bit.

But there are always activities that just generate more results than others.

Say for example your sales funnel is driving the most sales for your business.

You would want to optimize the pages in it first and then move on to optimizing different social media and other website pages.

So make sure you rank your activities from most to least important and then find a CRO Consultant that can help you with the top ones.

Further down this post, I’ll go over the questions you need to ask yourself in order to understand what to focus on first.

But for now, here’s the number one way a consultant can help you optimize your CRO:

#1 Webinar and VSL Conversion Rate Optimization

Many people think conversions can be optimized only on paper.

But the same CRO process goes for any sales video you use in your business.

And with nowadays fast-paced world, most businesses have switched to selling high-ticket offers through webinars.

If you’re currently running a webinar you NEED to maximize the conversions coming from it.

You can’t keep pouring water into a leaking bucket, can you?

It’s your personal duty and obligation to make the most of your sales process in order to:

  1. Help the most amount of people with your products
  2. Generate the most amount of sales possible for your business

And that’s why hiring a professional CRO Consultant to look at your webinar, the pages, the emails leading to it, and of course the follow-up after is extremely essential.

He can quickly assess what needs to be improved and how to do it most efficiently.

Because I’m sure you wouldn’t want to record a 90-minute webinar from the scratch.

#2 Website Conversion Rate Optimization

For many businesses, their website is basically their sales funnel.

It’s the place where they drive the most traffic and get the most sales.

So if your business is in the same spot, you’ve got to realize that depending on a single thing to bring in sales (the website) is a little ambitious.

And not having it fully-optimized for conversions is straight-up idiotic.

That’s why you need to hire an Expert CRO Consultant that can optimize every single bit of your website.

You would be surprised that 43% of business owners don’t know which is the most important page on their website.

That’s why it is very easy to get distracted and focus on the wrong thing when trying to scale your business.

#3 Pay Per Click Conversion Rate Optimization

Let’s say you already have your funnel up and running.

If that’s the case, you need to start focusing your attention on paid ads that bring in more and more potential customers to your pages.

That’s an easy way to check your actual funnel conversions and optimize accordingly.

But you can’t sell your products/services if your ads don’t convert, right?

Of course, if you’re just starting, you can try setting them up on your own.

But hiring a professional to at least check your work and give you valuable split-test suggestions is crucial if you want to run the same ads for a long time.

And trust me — you want long-term result generating ads.

#4 Social Media Conversion Rate Optimization

Imagine this…

You’ve got a fully automated sales funnel that profits like crazy with ads.

You’re scaling it up but you want more…

That’s where you put your mind into social media marketing and social media presence.

Regularly posting conversion-optimized content on your Facebook Page, Facebook Profile, Instagram, Twitter, Tik Tok… is essential if you want to be in front of everyone at all times.

I’m sure you know about the ancient rule of marketing — The Rule of 7.

It says that a prospect must see your marketing message at least 7 times before he proceeds to become a partner, investor, customer for your products and services.

That’s why you need to close your potential customers on all platforms.

Because if you don’t, they’re just going to lose their hype and forget about you.

Also, a well-thought-out social media strategy will not only increase your social media conversions but also your overall business followers.

Which helps in the long-term game.

#5 Back End Conversion Rate Optimization

And here comes the last but definitely not the worst option.

Which is optimizing your back end sales through with higher converting pages and follow-up.

We covered how to get traffic, how to convert it through your funnel/website, and now comes the fun part…

Your Back End. for most businesses that’s the place they make the most profits.

So neglecting it is the last thing you should do if you really want to scale your business to the moon.

Famous back end follow-up is Email Marketing.

An expert consultant will not only show you the best email marketing practices you can use in your business…

But also, he’ll suggest new ideas you didn’t even know existed till this point.

How to Get Started With Conversion Rate Optimization

After you pick what you need help with, it’s time to find out how to start with conversion rate optimization.

Firstly, you need to find a consultant that specializes in what you need help with.

Simple right? Wrong!

Hiring a consultant can either be a walk in the park or an endless lion chase.

What do I mean by that?

Basically nowadays everyone pretends to be ten times better than they actually are.

You don’t want to individually outreach people that say they’re good on their social media.

The best way to ensure results is to prepare a detailed job post and put it on freelancing platforms like Upwork.

That way only people that have experience and results in the industry will reach out and start a chat with you.

Again, be very detail-oriented in your job post and make a step-by-step checklist covering what you need before proceeding to hire your ideal match.

Measuring the ROI of Conversion Rate Optimization Consulting Services

Let’s say you hire a CRO Consultant and begin your first conversion rate optimization journey.

How can you know that you made the right choice?

Well, an easy way is to ask your consultant for expectations you can have during the project.

What increase in revenue can you expect in the first month? What will be changed and what will stay the same?

And most importantly, if you’re currently not doing it, start checking your sales and conversions daily.

I’m sure that the marketing tools you currently use track enough data to see if your consultant really makes a difference in your business.

Your ROI (Return On Investment) is crucial and you can’t craw through the desert blindfolded for months.

Meaning you can’t trust empty claims. You either get results or not. There’s nothing in between.

6 Point Checklist For Finding the Right Conversion Rate Optimization Consultant

This section will be useful for you if you haven’t hired consultants in the past.

So if you have any questions or concerns about the process you’re about to go through, just follow this detailed plan and you’ll end up with trackable and real results.

#1 Write down exactly what you need from your consultant on a google docs file

I’m sure you’ve used google docs before. If you haven’t it’s Google’s alternative to Word.

So the first step of your journey is to clear your mind on what exactly you need from your consultant.

  • What part of your business drives the most sales?
  • Do you believe it can drive even more sales? (it probably can)
  • What aspect of your business have you been neglecting until this point?

The answers to these three questions should give you a good idea of what you need help with.

If you end up having 2-3 different answers then you should pick the one that can generate the most sales in your opinion. 

#2 Create your job post

After you know what you need, it’s time to get it.

The easiest way to do it is to create a job post on a freelancing platform.

That’s a quick way to find medium-tier consultants that can do the job fast.

But if you’re a big business looking for the best of the best, you should consider talking to a leading consultant in a proven marketing agency.

Agencies have a lot more clients and that way they have access to much more relevant analytics for what works.

We recommend NP Digital as it is the best marketing agency when it comes to SEO and CRO.

So if you’re ready to take your conversions to the next level, book a call today and talk to an expert in no time:

#3 Make sure your consultant has proven results in the field you need help with

This is critical. Always make sure your consultant has a proven track record behind his back. 

An easy way is to ask for previous results these consultants have generated for similar clients. 

Of course, if you’re talking to a marketing agency like NP Digital, you don’t need to worry about results.

Then it’s time to set up some calls. Try to talk to at least 3 consultants and always ask for their opinion about the strategy you should be using.

That way you’ll have different perspectives and maybe find out something you missed when doing your personal assessment.

#4 Hire them and do NOT be cheap

After you’re sure who’s the best consultant of the bunch, you should begin your contract.

But don’t jump the gun too fast. You never know what could go wrong.

So before you start a long-term retainer with your CRO Consultant, you should first hire him for a test project.

Find a small thing they can optimize to start with.

If they do a good job, then move to a larger project.

And don’t expect results from consultants that charge 5 dollars an hour. 

Go all out on this project and hire the best of the best so you get your desired results.

#5 Track the results daily

Tracking your ROI is extremely important as we mentioned previously.

You should always do the math and see if your consultant makes you money in return.

If you’re not happy with the results and don’t see a positive future at some point in your contract, just end it.

Still, if they did a great job until the point you decide to end the contract, always make sure to leave him a positive review/testimonial that he can use for future clients.

#6 Keep investing until you stop getting results

But what happens if this consultant never stops generating results?

That’s more common with agencies that specialize in multiple marketing skills.

And if that’s the case for you, just keep investing until they stop.

You wouldn’t want to throw away your golden goose, would you now?

If the results from the first month exceed your expectations, you should consider raising your consultant’s salary/working hours. 

Let him manage and optimize even more parts of your business. 

Of course, don’t force him to do it.

If they just optimize your funnel and you want to focus on social media presence, you should first ask him whether they do that as well.

If he’s not up for it, you can look for another talent that can handle this part of your business.

It’s time to make you some money!

Please use the process I just shared with you and do it now.

If you procrastinate on hiring a CRO Consultant, you can really lose on a lot of money.

Your conversions are the thing that drives your sales.

So leave what you’re currently doing and go get your Conversion Rate Optimization Consultant.

Also, have you ever worked with a CRO Consultant? If yes, how was it? Share your experience in the comments below:

The post Conversion Rate Optimization Consulting appeared first on Neil Patel.

Just How To Save Money On A Mobile Home Owner Insurance Quote

Just How To Save Money On A Mobile Home Owner Insurance Quote

A house is a residence, whether it is a practice block residence developed from scratch, or a produced mobile residence you have actually chosen and also had actually customized to your requirements. Simply due to the fact that your residence is a mobile residence does not imply you should not buy a residence proprietor’s insurance coverage plan for it.

Simply discover a Web website had by an insurance coverage firm that specializes in mobile house proprietor insurance policy, or a Web website that has accessibility to lots of various insurance coverage firms that specialize in mobile residence proprietor insurance policy. Occasionally there are elements that go right into mobile house proprietor insurance policy plans that do not go right into routine residence proprietor insurance policy plans, so make certain the business you pick does undoubtedly specialize in mobile residence proprietor insurance policy prior to concurring to anything.

You’ll after that start getting in the essential info. When you look for a mobile house proprietor insurance policy quote online, you are typically asked inquiries regarding your get in touch with details; the producer of the mobile residence as well as the year it was made; the dimension; the present lien owner if there is one; just how much the mobile house is from the shore; as well as just how close the mobile residence is to the local fire division.

Some Web websites that supply mobile residence proprietor insurance policy quotes will certainly use the quote promptly online; others will certainly pass your details to an insurance coverage representative that concentrates on mobile residence proprietor insurance coverage. No matter exactly how you obtain your mobile house proprietor insurance coverage quote and also from what insurer, make certain you chat straight to an online insurance policy representative and also get complete documents regarding your mobile house proprietor insurance policy quote– and also plan, need to you pick to buy one– prior to accepting anything.

The post Just How To Save Money On A Mobile Home Owner Insurance Quote appeared first on ROI Credit Builders.