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Article URL: https://jobs.ashbyhq.com/Fella?utm_source=B699OXKw5Q
Comments URL: https://news.ycombinator.com/item?id=29512203
Points: 1
# Comments: 0
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition.
Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.
In this post, we’ll break down why business owners of every size should deploy a content marketing strategy and how to create one.
Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty.
Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. This can lead directly to sales.
Another lasting benefit of content marketing is any evergreen content you create. This refers to assets that do not become outdated, like blog posts about the history of your industry or an infographic on how to complete a process that doesn’t change.
You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. For example, if you write a blog post about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blog post. Then you can link to the post and/or video on your social media channels. This saves you time and money, all while firmly establishing you in your field of expertise.
The rest of this post will break down the seven steps every business owner should undertake to build a successful small business content marketing strategy.
Blogging is a completely free way to market your services and capabilities, while simultaneously establishing yourself as an industry expert.
In fact, with 21-54 blogs on your website, you can drive 30 percent more traffic to your website.
In addition to driving traffic, blogs can help:
To help you get started building your blog and giving a voice to your business, here are four resources to help make your blog dreams a reality:
If you’re actively involved in selling a product or service, you most likely have a social media presence of some variety.
Unfortunately, simply being present isn’t enough. You need to be active on platforms that your audience uses.
How do you choose which social media channels among the multitude of options are right for your brand?
Before you start posting anywhere, you need to identify your target audience. On social media, you’re not speaking to everyone; you’re speaking to a specific set of consumers with specific interests. After you’ve established who you’re speaking to, you must determine how to reach those individuals.
You can use a variety of strategies to determine where your audience is active.
These three steps can help you begin to identify where your target audience is active and begin delivering content to them on those particular platforms.
Email newsletters are an excellent way for small businesses to wade into the world of email marketing. They alert your readers to new products, upcoming events, industry-related news, and any other notable business-adjacent happenings.
With historically high return on investment (ROI), for every dollar spent on email marketing, expect an average ROI of $42. Email marketing is an excellent tool for small businesses to use. In addition to sheer ROI, email newsletters can help small businesses:
Finding the right consent to correspond to your consumer’s needs is key to getting them to actually make a purchase.
With a basic customer sales funnel and an accompanying content strategy, you can identify which stage of the funnel your customer currently occupies and deliver them content that speaks toward that stage.
A marketing funnel is the process people go through to reach the conversion phase. The funnel includes everything from getting introduced to your brand until they convert. Most marketing funnels have four steps:
To align this four-step process with your content creation, be sure you’re targeting customers within the various stages of the funnel with relevant content. For example, you wouldn’t want to overburden a potential consumer in the attention phase with an in-depth content asset.
While it’s important to do the work to establish your buyer personas and to deliver them the content they need during their respective buyer’s journey stage, it is also important to keep delivering relevant content in a cadenced fashion.
Instead of scrambling to create content in a reactionary manner, build monthly calendars that include social posts, blog posts, emails, and whatever other content you would like to create that month.
Not only does this strategy keep you organized, but it also allows your readers to get comfortable with a schedule of content and to build continued trust and familiarity with your brand.
In a competitive landscape, it’s important to stand out however you can. One way your small business can achieve this is through your content marketing strategy.
Do a deep dive into both your existing content and your competitors’ content. See what is resonating with audiences and what isn’t. Once you’ve established efficacy, it’s time to try to replicate that success with your upcoming content.
Then it’s time to get creative. Don’t be limited by what already exists. Take your latest blog post and turn it into an infographic. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles.
The content creation possibilities are limitless.
97 percent of local consumers use online media, including reviews, to search for local services. If you’re a small, local business, that means your reviews are driving your business.
Make those reviews work as hard as you do by bringing them to life through social posts and testimonials on your website and blog.
By sourcing the best quotes and ascribing a face to the name, you make that review much more personal, creating a consumer-generated ad that speaks for itself.
Building buyer personas allows you to establish a better understanding of your audiences and their respective pain points. By determining who is purchasing your products, you can assess which content they need and when.
Consumers don’t want content for content’s sake. They want content that can solve their problems. After you’ve identified buyer personas, work to identify what content assets can best serve your buyers’ unique needs.
Setting business goals that align with your marketing strategy can feel overwhelming at first. Use the principle of SMART goals to make your benchmarks reasonable and reachable.
You’ve got your content ready to go and your goals ready to measure. It’s finally time to start sharing your content. While it would be nice if every piece of content performed well on every channel, that’s sadly not the case. Determine which pieces of content are appropriate for which channel to ensure success and reach.
It’s not good enough to deliver one piece of content and rest on your laurels. You must establish a cadence that regularly delivers quality content to your consumers.
Even though you’re a small business, you most likely have big competition. To make your business stand out among the crowd and grow your audience, you need a content marketing strategy that allows you to demonstrate your value to future and current consumers.
Examples of content marketing include blog posts, infographics, social media campaigns, podcasts, white papers, ebooks, downloadable PDFs, and YouTube videos. Any type of media that is free to access and brings in leads to your website is content marketing.
Having clearly delineated buyer personas is vital for a strong, small business content marketing strategy. Without these personas, your content won’t have clear direction or purpose, resulting in low audience interaction.
Small business content marketing is all about solving for the buyer’s pain point. After you’ve identified personas, all created content should center both around the respective pain points and what point the buyer is within the funnel.
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While your small business content marketing may be minuscule, it doesn’t mean that you can’t undertake most, if not all, of the above eight strategies.
After successfully defining your buyer personas, you’re well on your way to developing a winning content marketing strategy that can grow your audience and increase overall sales.
What’s the most effective strategy you’ve seen for small business content marketing?
Social media is one of the fastest-changing industries out there. It is changing everything: Your customers’ expectations, the way they find and interact with you. Is your business keeping up? Here are a few ideas …
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Rise to speed up on all this “fed funds” rate of interest things that is occurring now The supply market is caring President Trump as well as his profession offers. Authorities stated they would certainly increase their benchmark federal-funds price by a quarter portion factor to a variety in between 0.75% as well as 1%, …
Financial online Today
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With the development of innovation and also net financial facilities, many on-line financial sites are backed up with reputable and also trusted systems that assists maintain clients’ accounts as well as details away from harmful programs and also spying eyes.
As well as of program, when you select to do your financial on the web, you’re looking at a financial institution that is open 24 hrs a day, 7 days a week. In order to access your web financial account, you are provided pins and also codes to assist the net financial system confirm the verification and also identify of the login. If the net financial center is not for you, you can constantly pay expenses or carry out deals with the phone. By logging in to the net financial account, you can move funds from your cost savings or examining account to your debit card and also make use of the debit card at seller counters for your acquisitions.
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