Soccer players talk retirement: '10 years of my life went into the abyss'

Retirement can be daunting for everyone, but it’s even more challenging for former athletes to adjust to ‘normal life’ and a loss of identity. Five former players tell ESPN about their difficult transitions.

The post Soccer players talk retirement: '10 years of my life went into the abyss' appeared first on Buy It At A Bargain – Deals And Reviews.

New comment by ArCiGo in "Ask HN: Freelancer? Seeking freelancer? (January 2023)"

SEEKING WORK

  * Location: Tampico, Tamps. MX.
  * Remote: Yes.
  * Willing to relocate: I'm currently looking to move to the European Union ASAP.
  * Technologies: .NET, JS, TS, Java, SQL, Postman, Selenium, Cypress, Playwright, NUnit, TestNG, BrowserStack, Scrum, Docker, GitHub Actions.
  * Résumé/CV: https://www.linkedin.com/in/arcigo/ (in the Featured section you'll find my CV as .pdf).
  * GitHub: https://github.com/ArCiGo
  * Email: armandocifuentes_1@hotmail.com
  * Calendly: https://calendly.com/arcigo

I’m a Software Engineer in Test with 5 years of experience performing manual and automation testing. I’m always focused on the customer needs and the user experience of the products I test.-

  - Manual and Automation testing for Web applications (UI & API).
  - Manual testing for mobile applications (Android & iOS; UI, API & UX).
  - Analysis of requirements.
  - Creation of test cases and test plans.
  - Issue tracking.
  - Evangelization, proposal, and implementation of good practices of testing.

I’m certified by the ISTQB (CTFL) and by Scrum Inc. (Registered Scrum Master & Registered Product Owner).

Also, I’m a testing/programming/ISTQB CTFL mentor, and sometimes I give talks about testing.

I’m open to learning new things and to work with amazing technologies.

Hope to hear from you soon!

Brandin Cooks sends cryptic tweet after Texans don't move him at NFL trade deadline

After not being traded from the Houston Texans on NFL trade deadline day, wide receiver Brandin Cooks posted a cryptic tweet that appeared to show some frustration. 

The Texans are reeling through seven games this season with a 1-51 record and no playoff hopes in sight. It’s for that reason many believed Cooks would be moved to a playoff contender. 

It seems Cooks may have wanted the same thing after tweeting following the 4 p.m. last call for trades

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

“Don’t take a man’s kindness for granted,” Cooks tweeted. “Covered for the lies for too long those days are done. Crossed the line with playing with my career.”

The 29-year-old signed a two-year extension worth $39.8 million with the Texans that runs through the 2024 season, after which he will become an unrestricted free agent. And $36 million of the deal is guaranteed. 

BROWNS TALK TRADE WITH TEXANS AGAIN, THIS TIME WITH BRANDIN COOKS AS TARGET

The one caveat to a Cooks trade for any team was the $18 million he is owed for the 2023 season, which seemed to be a deal breaker in a potential trade with the Dallas Cowboys

The Cowboys and Texans were reportedly discussing a deal that would have moved Cooks to Dallas, but they couldn’t see eye to eye on compensation, so the deal fell through, per Sports Illustrated.

Cooks’ first year in Houston was tremendous with quarterback Deshaun Watson favoring him during a 2020 season in which Watson led the league in passing yards. Cooks totaled 1,150 yards on 81 receptions with six touchdowns.

DERRICK HENRY RUSHES FOR 219 YARDS, BREAKS EDDIE GEORGE’S TITANS RECORD IN WIN

Cooks did well despite quarterback troubles in 2021 with 90 catches for over 1,000 yards. But, this year with Davis Mills at the helm, the Texans have struggled offensively, and Cooks’ production has dipped as a result. 

Cooks has 354 yards on 32 catches with just one score this season, and he hasn’t broken 100 yards in a single game. 

With the trade deadline past, Cooks will now have to finish out the regular season with Houston before he can be traded again, assuming that’s what he wants. 

It’s a short week for the Texans, who face the undefeated Philadelphia Eagles Thursday night.

How to Do Paid Social Without Cookies

how to do paid social without cookies

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. 

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like?

Google’s answer to the end of third-party cookies is the Privacy Sandbox, which will anonymize data to help increase privacy and limit spam and fraud.

Social media sites, like Facebook and Instagram, however, are using a slightly different approach. Understanding what these changes mean and how to navigate the future of paid ads without cookies is crucial to long-term social media success.

Here is what you need to know about what this change means and how to prepare for it. (Spoiler: it might not be as big of a deal as you think.)

What Does the End of Third-Party Cookies Mean for Paid Social?

Third-party cookies are small pieces of code marketers use to access data about how users interact on websites, social media platforms, and more. They are placed by a third party and can track actions across multiple websites. 

They allow you to target, for example, users who have purchased a specific item or read a news article about a specific topic on another site and then come to Facebook.

Third-party cookies are used heavily in social media marketing. That has a lot of social media marketers concerned about what this change means. However, marketers have been ignoring some drawbacks to third-party cookies. Understanding the drawbacks is crucial to understanding the impact of this change.

First, third-party cookies weren’t always accurate. For example, if someone uses their phone at work and then their laptop at home to perform a search, cookies couldn’t always track those as the same individual.

Also, if you search for one thing and your roommate searches for another (on the same IP address), cookies can’t always differentiate the two.

Another major concern is privacy. Do sites have the right to track an individual across multiple websites? Where does that data get stored? How long is the data stored? Do people have the right to ask advertisers to delete their data?

The EU and other organizations have pushed back with regulations designed to improve online privacy, such as GDPR.

Despite their flaws, cookies are an integral part of targeting paid social ads.

What does the end of third-party cookies mean for paid social ads?

First, it’s important to note that Google has pushed back the date for ending third-party cookies, which means you have plenty of time to prepare. 

Second, there are already more effective ways to target paid social ads. The shift may make paid ad ROI drop (as marketers learn new strategies), but I don’t expect it to be a long-term issue.

You will need to adjust your paid social strategy to be successful. Luckily, the changes likely aren’t a huge shift from your current strategy.

I’ll cover six ways to prepare your paid social strategy for the end of third-party cookies.

6 Ways to Prepare Your Paid Social Strategy for a Cookieless Future

A cookieless future is coming—but you have tons of time to start testing new strategies for your paid social ads. The sky isn’t falling; you’ll just need to make adjustments to how you gather data and target users.

Here are six strategies to get you started:

Go All-In on First-Party Data

Third-party data is data another organization gathers and then shares with you. It may be incomplete, inconsistent, and downright wrong. That is why several platforms are ending the use of third-party cookies.

First-party data, however, is information you collect yourself about your prospects, customers, and social media followers. This data is not going away. In fact, it’s becoming more important than ever.

I strongly recommend you start gathering first-party data about your audience now so you can test new strategies and see what works.

How do you gather first-party data? Here are a few ways: 

  • Build your email list. 
  • Use lead generation ads like Facebook’s lead generation ads
  • Create a Facebook group so you can interact with users directly. 
  • Encourage direct messages on platforms like Facebook and Instagram. (Instagram Stories are a great way to do this.) 
  • Use social media to poll your audience.

Let’s look at how to use first-party data for paid social ads. For example, you can build an email list, then upload those contacts to Facebook and target those users.

First-party data is more accurate—and you have full control over the data. That makes it far more valuable than third-party data.

Leverage UTM Parameters

UTM parameters are small bits of code added to the end of a URL. They often look like this:

Paid Social Without Cookies - Leverage UTM Parameters

Looks complicated, right? This UTM parameter tells me that the reader got to this page by clicking on a link in a Facebook comment I left on one of my posts. Understanding where my traffic comes from is crucial to targeting paid ads and understanding how users move through my funnel. 

These aren’t new, but if you aren’t using UTMs, now is the time to start.

UTMs make tracking where visitors come from easier because they stick around, even if users share it somewhere else.

For example, if someone reads a post on Facebook, then shares it on Twitter and texts it to a friend, that little bit of code will stick around. This means you have a much better idea of where people came from and how they’ve interacted with your brand on social media.

You can generate UTM parameters with one of Google’s URL builders or a URL shortener like Bitly

Use Facebook’s Conversions API

Facebook’s Conversions API allows customers to send data about actions they take directly to Facebook, without relying on browser pixel events. In layman’s terms, this means it’s first-party data, which we’ve already discovered is more accurate.

According to Seer Interactive, this allows marketers to access a wider range of data, is less vulnerable to issues like connectivity problems, and offers far more security.

Paid Social Without Cookies - Use Conversions API

Since Facebook and Instagram are connected, this data can be tracked on both platforms. I expect other social platforms to offer similar tools. In fact, Twitter already does. 

Use Demographic-Based Targeting

Most social media platforms already have robust ways to target based on factors like age, location, gender, and other demographic information. This won’t change because most platforms ask users for this information—which means it’s first-party data.

That means you can still target users on sites like Instagram, Facebook, or TikTok based on demographic information.

Facebook ads, for example, offer a wide range of demographic targeting: 

Paid Social Without Cookies - Use Demographic-based Targeting

The way Facebook gathers this data might change, but your access to the data likely won’t. You can easily target users based on demographics or use lookalike audiences to find an even wider base to target. 

Leverage Interest-Based Targeting

You don’t need to know every step users take to target them successfully with paid social ads.

For example, if you sell women’s clothing, knowing that someone is a woman between the ages of 25 and 35 (from demographics, which we discussed already) interested in fashion (because they follow three fashion bloggers on Instagram) tells you they’re likely to be interested in your brand.

Facebook already allows you to target users based on interests. Most of this data is gathered by actions users take on Facebook, which means you’ll still be able to target based on interests.

I keep mentioning Facebook because it’s the biggest social media platform out there, but other social platforms like Instagram and TikTok offer similar features. 

The end of third-party cookies sounds like a huge deal. However, much of the data you already use for paid social ads isn’t third-party data or can easily be replaced with first-party data.

There’s one more way you should be adjusting your paid social strategy for the end of third-party cookies.

Use Detailed Location-Based Targeting

You likely know you can target users based on their general location. For example, you can target users within a 25-mile radius of your donut shop in Boston.

That’s as far as most marketers get, but platforms like Facebook offer multiple other options, including

  • People living or recently in this location (default option): People list your city on their Facebook profile and anyone in that location based on mobile tracking.
  • People who live in this location: People whose current city from their Facebook profile is in that location. Facebook double checks this by paying attention to their IP address and friends’ locations.
  • Recently in this location: People who were in the selected area recently, as determined by their mobile device. (This includes people living or traveling to the location.)
  • Traveling in this location: People who are more than 125 miles from their home location and in your selected area, as determined by mobile device location.

What does this mean for you? If you’re targeting by location but not digging into the different options, you need to take the time to get more granular with your location targeting.

Paid Social Without Cookies Conclusion Frequently Asked Questions 

How do I use retargeting ads on social media without cookies?

Use a dedicated landing page for an ad campaign, then retarget users (using first-party data) who visited that landing page with your retargeting ads. Note that other solutions may become available as marketers learn more about how marketing will work in a post-cookie era. 

What is the difference between first, second, and third-party data?


First-party data is data you collect yourself; second-party data is data you get from another organization you know, such as another website with a similar audience. Third-party data is aggregated across platforms from various sources. 

Here’s a visual that explains the differences: 

What will replace third-party cookies for social media?

The most obvious replacement is first-party data. Gathering data yourself (or Facebook gathering data about how users interact on their site) is likely the most effective way to replace third-party data. Targeting based on location, demographics, and interests will also become more crucial.  

Is Facebook Pixel a third-party cookie?

It’s actually both, according to Facebook. While the third-party capability is going away, there are still tons of data you can collect with Facebook Pixel. 

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Use a dedicated landing page for an ad campaign, then retarget users (using first-party data) who visited that landing page with your retargeting ads. Note that other solutions may become available as marketers learn more about how marketing will work in a post-cookie era. 


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Paid Social Without Cookies Conclusion

The end of third-party cookies might sound like a huge deal, especially for paid social ads. The good news is there are several options for adjusting your social strategy. 

You can gather first-party data, then use that to target your ads. You can better track how users move through your funnel using UTMs. Targeting by location, demographics, or interests will still allow you to target users in your target audience.

Finally, consider using the conversion API options for platforms like Twitter and Facebook. 

Are you ready for the end of third-party cookies? What steps are you taking to protect your paid ad ROI?

10 Tips for More Persuasive Commercials and Ads

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates.

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

There’s one vital thing to remember: not all advertisements are equal. Two advertisements selling the same product on a similar budget could have two drastically different results. To be truly successful, you need:

  • a strong strategy
  • an arsenal of marketing technique
  • a true understanding of who your audience is and what they want

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad.

4 Elements of Persuasive Commercials and Ads

Any persuasive commercial ad should have one goal: to get their customers to do something. Sometimes repeat exposure is required, and it can take a long time for you to convince one customer to move away from a competitor, so increasing communication channels with your target audience is bound to help you in the long run.

For an advert to be truly persuasive, there’s a lot of “behind the scenes” work that takes place. Successful implementation won’t instantly happen. It’ll take ongoing strategy, creative input, and an understanding of human psychology.

Storytelling

A persuasive commercial should tell a story about how your product is “the hero” that saves them from their problems.

After all, people tend to connect with vibrant stories, and often remember them long after they see a commercial. In fact, research suggests that people are 20x more likely to remember stories than facts or figures.

In contrast, simply saying, “Buy this product because it is the best!” is unlikely to stick in the minds of your consumers. You need to find a way to connect your product to a larger story and giving yourself an increased chance of being remembered by your customers.

Tailored Messaging

For any successful advert, you need to know what resonates with your audience—and talk to them on their level in a way that feels authentic and personal.

Persuasive commercials typically only have one overriding message, but there are exceptions. For example, when the ad has an “offer” that you can’t refuse, they are playing on their audience’s FOMO. Or if they’re trying to make you feel sorry for someone, they are using emotion to offer their product as the solution.

Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging.

Call To Action

Make sure your persuasive commercial includes a clear action that the viewer can take. This could be subscribing to your email list, following you on a specific social media platform, or, if you think the time is right, buying from you in-store.

Here’s an extra little fact: your CTA can be placed at the beginning, middle, or end of your ad. Just make sure it’s there! Call to actions are a great tool in any marketer’s arsenal, and the less “forced” they feel, the better.

Visuals and Sound Effects

A persuasive commercial should have both exciting visuals and sound effects in order to keep viewers engaged.

Visuals can include imagery, video, and even copy. How you break down your advert into digestible sentences can make a huge difference in audience retention times.

Persuasive commercials should also have great sound effects. You can use background sounds, music (both instrumental and vocals), or even moments of silence to create moods for the audience.

10 Tips for Persuasive Commercials and Ads

Now that you know what it takes to create a successful persuasive commercial, it’s time to put the skills to work.

Follow these ten tips for persuasive commercials and ads and you’ll soon be well on your way to improved brand power.

1. Start With a Bold Opener

Start by doing something outrageous to make the viewer pay attention to what you have to say next.

Use powerful words, colors, and images that will catch the attention of your audience.

Add in a bold opener with an “in your face” attitude.

Here’s an example of a Pepsi ad that played during Super Bowl 53.

Moments into the beginning of the ad, we see famed actor Steve Carrell make an explosive entrance. He seems angry at first but quickly turns kind, giving us a comedic twist and a bold opening emotion.

2. Use Creative Copy

Becoming a wordsmith isn’t for everyone, but persuasive copy is key to convincing viewers to take a suggested course of action.

You should play on stories and ideas, but don’t overuse them or overcomplicate your language because it will sound like you are trying too hard.

For example, persuasive copy in a commercial might sound like this: “Find out what your friends really think about you.”

This persuasive copy would work with a scenario where the viewer is watching their video clip and seeing other people’s reactions. The viewer may then start to question themselves about what they should do—watch more of it or leave. This type of persuasive copy is a great example of how to get viewers hooked.

Here are a few stills from Nike’s Dream Crazier campaign featuring inspiring images and copy that ask viewers to reach for the stars.

three nike ad examples featuring famous athletes and inspiring persuasive commercial

3. Understand What Your Customers Want

There are a variety of persuasive tactics that can work for your commercial or ad, but it’s important to focus on what will resonate most with your target audience in order to build the best connection possible.

The persuasive copy in your commercial should focus on the benefits of what you offer and how it can improve your customers’ lives.

For example, if your customers are looking for a quick snack that will fill them up, persuasive content may focus on how your product is satisfying and filling.

4. Use Celebrities or Influencers to Endorse Your Product

Celebrities and influencers are trusted by the public and what they say matters.

Using their influence to promote your product is a great way to make your commercial more persuasive.

This tactic is often referred to as social proof, and it is the idea that people are more likely to support a product or brand if other people they trust are already involved.

Whether you’re using social proof or testimonials from people like your customers and employees, it can be a persuasive technique to use when creating persuasive commercials for your business.

Here’s an example of famous basketball player Steph Curry for Infiniti, embedded below. While he isn’t known for his expertise in cars, Infiniti does a great way of combining his basketball skill with their product to drive home the social proof.

5. Incorporate Trending Topics

Creating persuasive commercials and ads relevant to what people are talking about is a great way to use persuasive techniques.

The idea here is if your commercial or advertisement addresses something going on in the wider world, it will likely be more persuasive because you’re tapping into what’s trending right now.

This can also help with social media marketing, where virality and trendiness rule the space.

If you’re not sure what people are talking about, there’s a way to find out. One option is using the Twitter search bar: just type in your topic, and it will show you all of the latest tweets that match what you typed in. You can even search for hashtags too!

Other tools, such as social listening tools, can give you further insights into what your customers are talking about and looking for.

6. Appeal to Viewers’ Emotions

Customers want persuasive commercials and ads to make them feel better about products they are thinking of purchasing. When crafting a persuasive commercial script, think about convincing customers that the product is worth buying or your brand is worth trusting.

Here’s a great example from Procter & Gamble, that uses difficult conversations of race between African American parents and children.

Warning: you might cry.

This commercial doesn’t persuade customers to buy a product. Instead, it persuades customers that Procter & Gamble is a brand that cares. That kind of trust builds brand integrity that will improve a business’s bottom line for years to come.

7. Offer a Promotion or Deal

Everyone loves saving money.

In fact, 88 percent of consumers use coupons every year.

Promoting discounts, coupon codes, and sales are a great way to encourage your customers to act quickly and buy your product.

When using this tactic, be sure to offer a discount or deal that is enough to convince your customer.

You can offer a percentage off, free shipping for orders over $100, or even gifts with purchase. The sooner you give them the persuasive sentence telling them why they should buy now and what they’ll get if they do—the better!

It all depends on the kind of sale you’re running and who your target audience is, but discounts are a persuasive strategy that will get people to purchase more quickly.

8. Use Repetition

Repetition is persuasive because it exposes customers to your message more than once, helping them remember.

Repetition doesn’t always mean saying the same phrase over and over again.

Instead, try saying the same thing in different ways.

For example, instead of saying, “You’ll get a full refund if you’re not satisfied,” say “We give you 30 days to change your mind.”

Check out this podcast episode about repetition in marketing to inform your next campaign.

9. Use Positive Images and Associations

Persuasive commercials should aim to inspire positive feelings in customers. This is why persuasive commercials often use images of happy families, beautiful people and animals, or other things that evoke positive emotions.

Making your customer feel good about their purchase will increase the chance that they will follow through with your call to action and make that all-important final purchase.

Try using positive images, copy, and associations in your persuasive commercials.

10. Ask Customers to Jump on Your Bandwagon

Everyone wants to feel like they are part of something.

This is why persuasive commercials often ask customers to “join the movement” or jump on their bandwagon.

Persuasive commercials might use phrases like, “We’re not just a team – we’re family,” which evoke feelings of camaraderie and belongingness.

This technique makes persuasive commercials even more persuasive because it appeals to consumers’ desire to be part of a community.

One of the greatest examples of this tactic at work is in Old Spice’s famous “The Man Your Man Could Smell Like” commercials.

The commercial tells men that to be the best they can be, they need to smell like Old Spice. If they want to find the woman of their dreams, they better buy this product.

3 Examples of Persuasive Commercials and Ads

Persuasive commercials that we see today are more persuasive because they have caught on to what has worked for decades.

The most persuasive commercial of all time is arguably Apple’s ‘1984’. This commercial was so successful because it directly attacked its competition, IBM, and showed how different their product really was from them.

Another great example of a persuasive commercial is the Dollar Shave Club. The persuasive qualities of this commercial are highlighted in its long-running slogan: “Our blades cost less than Gillette, guaranteed.” This simple argument is enough to convince most people that they should subscribe and save money on their shaving supplies.

The main downside with this advertisement is the fact that it only offers one product. This is persuasive in the sense that it forces people to commit to a monthly subscription. However, if they were looking for higher-quality products or more variety of product types, this might not be an attractive option.

In this Heinz advert, Ed Sheeran makes waves at a fancy restaurant when he breaks out a bottle of Heinz ketchup.

The commercial is persuasive because the famous singer’s endorsement of a staple food item is enough evidence to convince viewers that it must be really good.

This particular advertisement could have been more persuasive by including other product lines such as their tomato sauces and mayonnaise, which are also products with high brand recognition.

Frequently Asked Questions About Persuasive Commercials and Ads

What makes a good persuasive advertisement?

A good persuasive advertisement is persuasive because of its persuasive techniques.

What are persuasive techniques?

The persuasive technique is the method that persuades a person to buy or not buy something, etc. Persuasive advertising can be used in movies and commercials as well.

How do persuasive ads work?

Advertisers use persuasive techniques such as appeals to emotion, peer pressure, social proof, and repetition to convince customers to buy products or services.

What persuasive techniques are in persuasive ads?

The most common persuasive technique used is an appeal to emotions. This means that the advertiser wants you to feel a certain way about their product or service and will use images, music, animations, etc. so that you can relate on some level with what they’re trying to sell.

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Persuasive Commercials and Ads: Conclusion

In persuasive commercials, the most persuasive techniques are often a combination of different persuasive tactics.

A persuasive commercial that includes all ten tips will be more persuasive than one that only uses two or three.

Combining powerful images with strong wording and associations ensures an effective persuasive message!

This is your chance to convince them—get started today!

How do you persuade your audience with commercials and ads?