Tampa Bay Buccaneers coach Bruce Arians acknowledged Monday night that ending the team’s two-game losing streak with a win over the New York Giants was going to make the upcoming holiday that much sweeter.
Bill’s guests are Anne Applebaum, Gillian Tett, and Dan Savage. (Originally aired 9/17/21)
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Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan.
However, it doesn’t have to end there.
An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!, and other affiliate platforms.
It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality. Using the same fundamental best practices, you can create more leads through PPC on an entirely new platform.
Microsoft AdCenter is the centralized hub where advertisers go to buy sponsored ads on Bing or Yahoo!
Previously Bing Ads, the platform underwent a rebrand after combining forces with Yahoo!
While it’s safe to say that the majority of internet search traffic comes through Google, that doesn’t mean digital marketers should be sleeping on Microsoft AdCenter.
In fact, with a combined 30 percent market share of the internet’s search function, you’re going to want to add a visit to Microsoft AdCenter to your digital marketing itinerary.
Whenever you’re running a PPC campaign, you want to be constantly optimizing.
Why?
When you recalibrate through optimization, you increase your chances of reaching your target audience. This practice will not only increase your overall revenue but will also decrease your ad spend.
Microsoft AdCenter is no different. You want to continuously optimize your campaigns for success. While there’s much work to be done before launching a campaign, it’s arguable that the most valuable work is done post-launch.
With 1.03 billion unique users each month, Bing offers advertisers extensive reach.
However, without optimizing your campaigns, how can you ensure you’re reaching the right audience members?
Short answer: You can’t, which is why understanding how to optimize in Microsoft AdCenter is vitally important to your success on the platform.
As mentioned above, Microsoft AdCenter has similar functionality to Google Ads. However, the two PPC platforms differ greatly in five key areas: campaign-level control, closed variants, engagement rates, search partner targeting options, and ad scheduling.
Google Ads requires users to set the language, ad rotation, network, ad scheduling, and location settings at the campaign level. Groups are then restricted to these settings.
On the other hand, Microsoft AdCenter opens these options at the ad group level, permitting users to easily make change settings at any time, rather than having to build an entirely new campaign.
After eliminating exact and phrase match keywords by enforcing a “close variant” target within Google Ads, the reach of exact and phrase keywords extended by 7 percent, including misspellings, pluralized terms, and grammatical iterations.
While Microsoft AdCenter does have an option to use the close variant query, it is just that: optional.
Users who engage with Microsoft AdCenter PPC ads have increased engagement with the selected sites and landing pages.
In fact, studies found that automotive search users who interacted with Microsoft AdCenter content had conversation rates 10-56 percent higher than Google Ads.
While this is clearly a particular audience subset, it is still indicative of increased interaction overall.
In addition to these factors, another difference emerges between Google Ads and Microsoft AdCenter.
As we discussed above, it’s simple to import your Google Ads campaign into Microsoft AdCenter. Despite this ease, there are considerable differences to keep in mind as you optimize your campaigns on each respective platform, including:
While both Google Ads and Microsoft Ads have search partner networks (external sites that permit advertisers to expand reach on their platforms), the networks are notably different.
Unsurprisingly, Google boasts hundreds of sites in their search partner network. If you’re not seeing big returns on including this extended network in your targeted campaign, you can remove the function. Unfortunately, that removal is all or nothing—you can’t cherry-pick which partners you’d like to reach.
With Microsoft Ads, however, you can select which partners to reach, a key difference as you optimize your campaigns.
While ad scheduling is a key component of any PPC campaign, different parameters for setting ad schedules apply when transitioning your Google Ads strategy to Microsoft.
With Google Ads, dashboard time is automatically set to the time selected upon account creation, so users need to update scheduled times depending on the time zone they’re trying to reach.
Microsoft Ads, however, allows users to set schedules based on the location of the target, making scheduling infinitely easier.
While these differences may not seem huge, they’re important to note as you begin your Microsoft AdCenter campaign.
We’ve already highlighted the importance of optimization; now it’s time to break down exactly how to optimize your Microsoft AdCenter campaigns.
If you don’t have a solid grasp on your keywords, now’s the time to start. By researching what terms apply to your purpose and audience, you can incorporate that language into your campaigns to ensure you’re reaching your desired audience.
When you include negative keywords in your campaign, you can exclude confusing or irrelevant terms from your strategy. This allows more accurate audience reach as well as reduced ad spend due to more precise matching.
For data-driven PPC advertisers, segmenting campaigns into ad groups will allow you to make more intelligent optimization decisions. Segmentation lets marketers focus their message on different groups, which enables the collection of targeted metrics. Through a more segmented audience, you can tailor the message and receiver.
With ad extensions, you can add additional pieces of information about your business, including phone number, address, or a particular link. These free-to-add options can increase the visibility and utility of your ads.
Strong, relevant copy is vital to the success of any PPC campaign. As you optimize your Microsoft AdCenter content, keep these best practices in mind:
Microsoft Ads provides users with several different types of audiences to use to ensure your ads reach the right group. You can adjust the type of audience to optimize your campaign and improve your reach.
These ads will automatically target relevant search queries formed from your website content. The ads are then dynamically created to react to those custom queries, reducing workload and increasing audience reach.
This audience marketing solution draws on Microsoft’s artificial intelligence (AI) to better target your ideal audience. Be sure to take advantage of this Microsoft-exclusive offering, as it can drastically boost ad performance.
Yet another Microsoft-exclusive solution, you can use UET to view customer behavior after they interact with your ad. By placing a UET tag across your website, Microsoft gathers data that tracks goals and audiences with remarketing lists.
By setting up conversion tracking in Microsoft AdCenter, the platform matches you with relevant searchers across the Microsoft network. Conversion tracking also provides tools to optimize your campaigns for success.
You’ve optimized your campaign throughout its lifespan, and now you want to know if it should be deemed a success or a failure.
Below, we break down three key metrics that will highlight your campaign’s overall performance.
This metric is key to understanding whether your ads are relevant to your customers. CTR is determined by dividing the number of clicks your ad receives by the number of times your ad is shown.
Strong conversion rates indicate that what you spend on clicks is returning to you in profits. This metric is calculated by dividing the number of conversions by the number of total ad interactions tracked to a conversion in a given time period.
If you’re overpaying for conversions, it’s time to go back to the drawing board. This metric is determined by dividing the total cost for clicks by the number of conversions.
These three metrics provide a strong, foundational assessment of your campaign’s performance. While you can get lost in the intricacies of data, these figures always provide a clear result.
Although Microsoft AdCenter is filled with examples of great PPC advertising, here are three excellent PPC ads that used a unique feature of the platform for a successful campaign.
Maybelline uses a detailed breakdown in their paid listing to allow searchers to find exactly what they need. By segmenting by eyes, lips, mascara, and face makeup, the beauty company increases the likelihood that the searcher with clear intent will readily find what they need.
These product ads rely on visuals to interest the searcher. By placing product images, pricing, and information along the side of the page, searchers have all the information they need instantly.
Ad extensions can go a long way for PPC ads. Pizza vendor Papa John’s made their listing as informative as possible, while also touting their success and visibility by sharing the number of monthly site visitors. This strategy not only provides helpful information like deals and pizza type options, but it also increases consumer trust through the sheer number of social visitors.
While all three of these ads use extensions in very different ways, they bring more texture to the search engine results page (SERP), engaging the audience through images, increasing the immediacy of search success, and building consumer trust.
While both Google Ads and Microsoft AdCenter offer similar functionality, the options to optimize in Microsoft AdCenter are completely different.
Be sure to take advantage of Microsoft’s unique offerings and optimize your content and strategy through the Microsoft lens, ensuring that you get the most bang out of your advertising buck.
As you become more familiar with Microsoft AdCenter’s features, you could see your success rate rise as you optimize for target audience reach.
If you’re ready to find an agency partner to help you kickstart your paid campaign on Microsoft’s ad platform, let us know!
What’s the best Microsoft AdCenter campaign you’ve ever seen?
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In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories.
Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.
For those of you who are starting a new site from scratch and expecting tons of traffic from the beginning, getting a VPS hosting plan out of the gate is a viable option as well.
There are literally hundreds of thousands of web hosting providers on the market today. That’s why finding the right web hosting plan for your site can be such a tough decision. Fortunately, you’ve come to the right place—this guide will provide you with everything you need to know about VPS hosting.
As previously stated, the list of web hosting providers is seemingly a mile long. But in terms of actual contenders, there are a couple dozen at most. When it comes to VPS hosting, specifically, the list is even shorter.
But as you’re shopping around and evaluating different VPS hosting providers, these are the factors that you’ve got to take into consideration:
Site performance needs to be the top priority for everyone seeking a VPS plan. The term “performance” can be pretty subjective, but there are two metrics that matter the most:
Most people searching for a VPS are upgrading from a shared hosting plan that they’ve outgrown. Uptime and speed are the first two things to be affected when you’re sharing server resources with other sites.
You want to make sure that your VPS plan can accommodate your traffic needs. If performance is affected at scale, then you need to look elsewhere. Lots of web hosting providers will give you a guaranteed uptime rate. However, those offers typically come with some contingencies (like planned outages).
Some sites can’t afford any downtime or slow loading times. If you fall into that category, make sure you get a premium VPS plan. For those of you who would rather save some money, just know that your site performance might be affected.
Technically speaking, you’re still sharing server resources with other websites on a VPS hosting plan. However, the number of sites on the same main server is much lower compared to shared hosting. Plus, each virtual server will have its own dedicated resources.
As you’re evaluating plans, consider the following:
These resources will have a direct impact on your site speed and uptime (mentioned previously). If you’re maxing out your resources, you can’t expect your site to run at peak performance.
Not everyone needs root access. This feature only really matters if you’re a developer or need the ability to make custom changes to your virtual server at an advanced level.
If that’s the case, then you should be looking for a self-managed VPS plan. Most people will be better off with a fully managed plan (no need for root access here). It’s also worth noting that you can find fully managed VPS plans with optional root access, but that feature won’t really be utilized by the average user.
On the technical side, there are two main options for VPS hosting—Windows VPS and Linux VPS.
A Windows-based platform will provide you with access levels and performance that’s similar to a dedicated server. If you’re on a self-managed plan, you would be able to install common windows databases and applications like Microsoft SQL, ASP, SharePoint, and ASP.NET.
With a Linux VPS, your virtual servers will support web features like PHP, MySQL, and POP3. Since Linux is an open-source OS, these hosting plans are usually more cost-effective. You could eventually convert your Linux server into a Windows server, but doing the opposite would be much more complex.
Customer support piggybacks on our last point, especially true if you’re on a fully managed plan.
You want to make sure that your web hosting provider has your back. What happens if something goes wrong? Who do you contact if you have a problem or question? How do you resolve a time-sensitive issue?
If your site crashes at 10:00 PM on Friday night, waiting to contact a customer support representative at 9:00 AM Monday morning isn’t going to cut it. Look for a VPS provider with 24/7/365 support via phone and live chat.
Features like free migrations from another provider or hosting type to your new VPS plan would also fall into the support category. Some hosting providers are undoubtedly better than others when it comes to customer service.
The price for VPS web hosting varies significantly from provider to provider and plan to plan. We’ve seen VPS hosting plans starting as low as $6 per month. Other plans start at $250+ per month. Most of you will likely fall somewhere between these two extremes.
In many cases, you can expect to get what you pay for.
If you’re signing up for the cheapest VPS hosting plan that you can find, don’t expect to have extremely high uptime rates and fast page loading speeds. For those of you who want as many dedicated resources as possible, just know that they come at higher price points.
So you’ll have to weigh your performance and resource needs against your budget.
There are essentially two different types of VPS hosting—managed and unmanaged plans. I’ll explain the differences between these choices below, and I’ll also provide you with more information on alternative options for web hosting (to make sure a VPS plan is right for you).
If you’re not very technically inclined and don’t have a dedicated IT team, a managed VPS plan is definitely the best option for you. In short, you won’t have to really handle anything on your own. You’ll be able to just focus on running your website while the hosting provider takes care of the server behind the scenes.
Here are a handful of examples of what most VPS hosting providers will do for you on a fully managed plan:
Some providers will offer a little more or maybe even a little less, but this is generally what you should expect if you choose this type of VPS plan.
An unmanaged, or self-managed VPS, is just the opposite of a managed plan. You’ll be completely on your own when it comes to installing your software, control panel, security, maintenance, updates, and everything else listed above.
If you experience a hardware failure or an outage, don’t expect a ton of support from your hosting provider either. This type of VPS plan is really intended for those of you who need complete customization at the server level.
Self-managed plans are usually cheaper as well since the hosting provider doesn’t have to do nearly as much.
VPS hosting isn’t for everyone. So if you’re new to the world of web hosting, I want to quickly take a moment to explain your other options.
With all of this in mind, let’s dive into the top VPS hosting plans on the market today:
HostGator has been around for roughly two decades. The hosting provider powers 2+ million websites worldwide.
As one of the most trusted names in the web hosting industry, you really can’t go wrong with a HostGator VPS plan. Here’s a look at the different plans and price points:
The VPS hosting plans from HostGator come with full root access and dedicated resources. You’ll also benefit from features like:
In addition to traditional web hosting, HostGator’s virtual private servers are commonly used for ecommerce sites, testing environments, gaming, and heavy application use.
All plans are backed by a 45-day money-back guarantee.
InMotion has a wide range of VPS hosting plans for you to choose from. They offer managed VPS hosting and self-managed cloud VPS hosting, both powered by Linux SSD servers.
Managed plans start at $29.99 per month, and the entry-level self-managed VPS starts at $5 per month.
Most of you will benefit from the managed plans, as these virtual servers are optimized for ecommerce out of the box. These plans are configured for speed and reliability with ecommerce platforms like WooCommerce, Magento, Prestashop, and more.
Other advantages of using InMotion for VPS hosting include:
Overall, InMotion’s virtual private servers are fast and reliable. Even the managed plans come with full root access. InMotion’s 90-day money-back guarantee is arguably the best in the hosting industry.
GoDaddy is a name that’s usually synonymous with domain registration and controversial marketing strategies.
But if you’re in the market for a self-managed VPS plan, this will be a top option for you to consider.
Standard RAM VPS plans from GoDaddy start as low as $4.99 per month. The high RAM plans start at $9.99.
The self-managed plans are perfect for developers and system admins. Features and benefits of using GoDaddy’s virtual private servers include:
These plans are great for testing environments, database servers, resource-heavy apps, email servers, and admins running multiple websites.
GoDaddy does have fully-managed VPS plans starting at $99.99, but the self-managed option is definitely the standout from this provider.
For businesses, ecommerce websites, agencies, and resellers, Media Temple is my top recommendation for managed VPS hosting.
The pros at Media Temple will handle all of the technical aspects of managing your server. So you can spend more time focusing on your website and business.
In addition to the best customer support team in the world of web hosting, your managed VPS plan comes with benefits like:
Media Temple’s servers are fast and reliable. These managed VPS hosting plans start as low as $55 per month.
InterServer definitely isn’t the most well-recognized name in web hosting. But for those of you who want a cost-effective VPS plan, InterServer is worth taking a closer look at.
This hosting provider offers managed and unmanaged VPS hosting, starting at just $6 per month.
Let’s takes a closer look at some of the features, benefits, and highlights of using InterServer for VPS hosting:
Unlike other hosting providers on the market today, InterServer doesn’t offer a free trial or any money-back guarantees. However, they do offer month-to-month pricing, so you can cancel at any time.
The performance of these servers won’t be as high as some of the other plans on our list. But when you’re paying rock bottom rates, top of the line performance probably isn’t your first priority.
VPS (virtual private server) hosting is an excellent option for sites that have outgrown a shared hosting plan.
Which VPS is the best? Naming just one as the top pick is a tough call. But you’ll be happy with any of the options on this list. Just make sure you follow the methodology described earlier in this guide for choosing the best VPS plan.
For self-managed and managed plans alike, there’s something for everyone on my list.
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Article URL: https://jobs.lever.co/drchrono/a83259b8-5c90-4995-bdb4-4a9e365f8657 Comments URL: https://news.ycombinator.com/item?id=23119108 Points: 1 # Comments: 0
Songs Studios Policies vs. Indiscipline Students
The plan state that if trainees really did not pay tuition cost at initial lesson of the month, they should pay late charge. An additional plan, if trainees miss out on lesson without any kind of alert, lesson can not be made up.
It’s not constantly function well. The copying reveal workshop plans really did not help particular family members. They made a decision to give up or really did not mind to be punished than adhered to the plans.
– Parents made a decision to stop than pay late charge although they have actually authorized the contract of workshop plan.
– Parents really did not mind to pay late cost so every month, their youngsters still late in tuition settlement.
Since they would certainly go purchasing and also really did not mind lessons could not be made up, – Parents asked their youngster to miss out on lessons without alerting educator.
Since taken a trip with pals as well as really did not mind lessons could not be made up, – Student missed out on lessons without alerting instructor.
As educators, we have just 2 options to conquer this issue, disregard the indiscipline pupils or proceed to educate them. If we have numerous excellent pupils with great moms and dads, there will certainly no issue to reject some negative.
As students/parents, we must like our songs educators as we did to our finest friends/families. The service is just love and also make sure our educators after that we will certainly value and also appreciate them immediately. Simply do it from our heart!
The plan state that if pupils really did not pay tuition cost at initial lesson of the month, they have to pay late charge. One more plan, if pupils miss out on lesson without any kind of alert, lesson can not be made up. Pupils will normally alert educators if they can not take lesson.
As instructors, we have just 2 options to conquer this issue, reject the indiscipline pupils or proceed to educate them.
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Exactly How To Boost Video Marketing With Pinterest Pinterest is an extremely great system to increase your video clip advertising and marketing. Pinterest is an on-line scrapbook that resources its toughness from photos as well as currently video clips. The majority of online marketers are not recognizing that Pinterest is exceptionally beneficial in advertising video …