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Author: Mary Braxton
Why You May Need a Content Calendar For Paid Campaigns
If you create content, you need a content calendar. I know—not an earth-shattering revelation!
What about a calendar specifically for your paid content?
Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar?
The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.
The answer to the third question is: almost definitely.
Read on to learn what a paid content calendar is, why you should consider having one, and which tools we recommend for creating your own.
What Is a Paid Content Calendar?
It may seem self-explanatory: A paid content calendar is a calendar you use to plan for paid content, right?
Well, it’s a little more complicated than that because paid content works differently than other types of content.
It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms.
A content calendar for paid ads doesn’t strictly plan what you want to post; it plans when and where you want to post it, as well as how much you want to spend doing so.
What’s the Difference Between a Blog Content Calendar and an Ad Content Calendar?
A blog content calendar is for owned media, specifically on a blog, while an ad content calendar is for paid content.
Your blog content calendar likely goes through a somewhat lengthy process from start to finish, starting with initial information gathering, going through researchers, writers, and editors, being published, having quality assurance checks, and so on.
A paid content calendar focuses more strictly on the buyer’s journey with the goal of making sales. It’s the schedule you follow when you plan to get information directly in front of people.
Sometimes these two types are on the same calendar; sometimes, they’re separate. It depends on what you want them to do.
5 Reasons to Use a Content Calendar for Paid Ad Campaigns
Using a paid content calendar is a good idea for many companies, whether it’s connected to or separate from their regular content calendars. Here are five reasons why.
1. Pre-Plan Your Entire Ad Campaign
You can use a paid content calendar not only to determine dates and times but also to finalize where you’ll post your ads and what they’ll say.
For instance, Hootsuite does this (with Google Sheets) when planning its social media campaigns and determining what topic, site, copy, and link to use when it’s ready for the ads to go live.
2. Avoid Reinventing the Wheel for Evergreen Campaigns
In the Hootsuite image above, you may have noticed they don’t have dates on those specific campaigns—they’re held under an “evergreen” tab.
This is when having a separate calendar for your paid ad campaigns may be of real benefit: You have a paid campaign that does well. You don’t want to overstay your virtual welcome, but you know it could do well again in the future, with little to no changes to the content.
Why try to dig through old campaigns, whether through your content calendar or your ad history on your chosen site, when you could just organize things in one spreadsheet or another documentation system?
When it’s time to pull out one of these evergreen campaigns, you can simply move it to your dated paid content calendar, and, except for actually posting the ad, you’re done.
3. Plan for Holidays
In many industries, holidays are big sales times, and, whether or not you’re in sales, holidays like to sneak up on you.
Depending on the type of calendar you use, the program may auto-populate holidays into your calendar. You can also download a template that does this for you, like the one HubSpot created:
If your brand wants a campaign for World UFO Day (who knew?), and it usually takes your team two months to go from brainstorming to promotion, count back two months. Then, add an event titled “Brainstorm World UFO Day Ideas.”
You could even have a reminder a week before saying, “Remind everyone about World UFO Day brainstorming session.”
Depending on the calendar program you use, you could even set it up to repeat your event yearly, so the brainstorming session would already be on your calendar for next year’s holiday.
4. Monitor Results and Adjust Plans
Your paid ad content calendar should include the anticipated and actual start and end dates of your campaign, but it could also include a daily or weekly breakdown of the campaign’s results.
You’re already monitoring how well your campaign is going; putting the information in the calendar lets you see at a glance whether the campaign is working as planned and consider if you should extend the campaign or end it early.
Since this is all in one central calendar, you can look back or look ahead to see if you can replace an ad that isn’t doing well with an ad you think will perform better—or if you need to delay the start of a new one because of how successful a current campaign is.
5. Prioritize
Some programs allow you to set priorities for different projects.
For instance, imagine it’s late October, and you want your holiday campaign to be ready to roll by mid-November. However, you also have a cool blog you want to write and promote.
They’re different enough to promote both simultaneously without any kind of conflict, but one is a higher priority than the other.
If you use a program that allows you to prioritize your paid content (like Asana), you give yourself some wiggle room.
High-priority paid content takes precedence over the others, so you ensure those head down the pipeline on time. Lower priority ones stay in the system, and you can get to them later if you need to.
In addition, most of these programs alert you when a project is “late” so you can adjust your dates and change priority levels as needed.
Content Calendar Tools for Paid Ad Campaigns
There are a ton of content planning tools available out there, and if you already use a calendar program for your content, chances are you can use it for paid ad campaigns as well.
I have 14 favorite tools for organizing content, but let’s look at just three of them for our purposes: Google Calendar, Asana, and HubSpot.
Google Calendar for Paid Content Calendars
Who doesn’t love products that are both free and effective?
Google Calendar integrates well with other Google products, so if your organization already uses things like Google Docs for content, you don’t have to do much to make your different products play nicely together.
Like many paid options, you can color-code your entries, set up start and end dates, invite relevant people to view or modify the calendar, and more. When it comes to scheduling, at least, it’s kind of a one-stop-shop.
The downside, when compared to paid options, is that you can’t collaborate directly on the calendar task. Of course, you can integrate this with other Google products, but the collaboration occurs on the products and not the calendar itself.
Asana for Paid Content Calendars
Asana could be ideal if you like seeing the big picture and the small details with just a click of a button.
You can create a seemingly endless number of projects and subtasks (and subtasks of subtasks), with over 100 integrations available.
One beneficial aspect of Asana is you can look at a graph showing exactly how much each member of your team has on their plate.
This can help when planning your campaigns because you can see—even months in advance—who has the bandwidth to complete different tasks.
HubSpot for Paid Content Calendars
If you’re looking for an option encompassing calendars, automated marketing, customer service functions, and more, Hubspot has you covered. Anything you want to do with your content or paid campaigns can probably be done on the platform.
If you’re wavering about whether they’re right for you, they offer a Social Media Content Calendar Template you can download for free. However, it doesn’t have the bells and whistles the paid membership does.
That membership gives you access to many marketing tools, including a highly flexible and easy-to-read social media marketing calendar.
FAQs About Paid Content Calendars
What is a paid content calendar?
A content calendar that helps you plan when, where, and how you’ll promote your content.
How is a paid content calendar different from a blog calendar?
A paid content calendar focuses on the details about your marketing campaign, while a blog calendar focuses on the content you plan to create.
How is a paid content calendar different from a blog calendar?
A paid content calendar focuses on the details about your marketing campaign, while a blog calendar focuses on the content you plan to create.
Do I need a paid content calendar?
Yes, if you run more than one paid campaign a year, you should use a calendar to keep you organized, plan for holidays, and better monitor your results.
How can a paid content calendar help my company?
It can help your company in dozens of ways, including pre-planning entire campaigns, easily accessing evergreen materials, preparing for holidays, monitoring and adjusting work, and helping with prioritization.
Paid Content Calendars Conclusion
Calendars are essential to running any kind of business, and using calendars to monitor your paid campaigns could be particularly important.
They help you plan when and where you’ll post content, monitor the success of your campaigns and adjust accordingly, keep track of dates and evergreen content, and more.
If you have a calendar for your blog content, chances are you can use that same calendar—or at least that same program—to house your paid content calendar. However, if you need a new system, you have a ton of content management systems to choose from.
If you need a little extra help, we’re always here to give you a consultation and assist you on your way to marketing success.
How do you use your paid content calendar?
30 Content Marketing Tactics You Have to Try
Your business won’t succeed by doing the same thing as everyone else.
Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere.
Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.
Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.
Why Is Content Marketing Important in 2021?
What brings people to your business in 2021?
In many cases, it starts with a question and they come to your website for a solution. They expect your business to solve their issue, but it’s not just your product they’re looking for.
They want information.
In many cases, content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey.
Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this.
Content marketing ticks nearly every box for your business. It helps:
- bring people to your website
- engage customers by offering value
- generate leads
- move people through the customer journey
- drive sales
- provide post-sale care
Content marketing isn’t just good for customers; it drives profits. In fact, the yearly ROI for a successful content marketing campaign is $984,000.
This is why 70 percent of marketers are actively investing in content marketing. Really, the number should be higher with all the benefits content marketing has to offer.
How to Choose Which Content Marketing Strategies Are Right for Your Brand
Every business is unique, and each one will use different content marketing tactics. What works for one website might not necessarily work for another, so what’s important is that you find the blend that works for you.
When it comes to content marketing, you’ll want to be particularly aware of your brand voice. For example, if you’re a highly respected law firm that people look to for advice, strategy number 22, “Be a little weird,” might not be the best option.
This is where it pays to sit down and brainstorm before you create your content marketing strategy. Understand what your brand stands for, how you want to convey your values, and the goals you want to achieve.
Once you’ve worked out these details, it’s much easier to pick and choose which content marketing tactics will work for your brand.
30 Content Marketing Tactics That’ll Skyrocket Your Search Traffic
I’ve experienced the power of content marketing first hand. It’s what my entire business is based on, and I want you to achieve the same kind of success through your content. Over the years, I’ve tried out lots of different content marketing tactics, some of which have paid off big time, others that have crashed and burned.
By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic.
1. Build More Targeted Landing Pages
My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Each of those advanced guides has a separate landing page, optimized for the applicable keywords.
Mailshake, a comprehensive email outreach platform, had success with this, repackaging its cold email masterclass into an eight-part email series. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.
In under a year, Mailshake acquired 5,321 email opt-ins for its masterclass.
Or, take a look at Copyblogger Media. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. That’s a lesson for you when developing a sound content marketing strategy: when creating more landing pages, think strategically about keywords and build your content around the right ones.
The easiest way to start creating high-quality landing pages is to use templates.
There are plenty to choose from, but I like Unbounce and Instapage. Both are paid platforms, but they’re a great way to create effective landing pages quickly.
2. Segment Audience to Increase Engagement
Smart content marketers know they need to segment their audiences based on product need. Segmentation is crucial for one simple reason: some of your blog readers aren’t buyers, but others are.
Simply put, your content can’t suit everyone because people are at different phases of the buying cycle. So, for example, content designed to create awareness with new customers is wasted on loyal repeat customers.
Make the most of your marketing efforts by segmenting customers based on their personas. Remember, a buyer persona is a fully fleshed-out profile of one segment of your audience. It enables you to develop content that speaks to each segment more effectively.
Here’s an example of one in action:
Segmenting your target audience is difficult on your blog or website (though not impossible with content personalization), but email segmentation is pretty simple.
Email list segmentation is a must if you want to get the most from your list. According to Campaign Monitor, marketers who used segmented campaigns saw a 760 percent increase in revenue. Not too bad!
Check out my article “How to Use Email Segmentation to Increase Conversion Rate” to find out how email segmentation can boost your content marketing.
3. Know Your Audience, and Give Them What They Want
Before you can create successful, engaging, and overall great content, you’ve got to know your audience very well. The first step is to perform keyword research to discover what your ideal customers are looking for.
Start by getting a better idea of the existing demand for your topic through Google Trends. Just type your main keyword into the search box to learn how many searches it received within a specified period.
For instance, here’s the Trends graph showing the popularity of the keyword “content marketing:”
This will give you a rough overview of how people are searching for your keywords, but for more detailed information, you should look at Ubersuggest.
Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content.
- open Ubersuggest in your browser
- enter your domain
- Select keyword analyzer from the left sidebar
- choose keyword ideas
- enter a keyword and see related keywords with search volumes
Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.
If you want to dig in deeper, here’s a complete guide to keyword research, including tools, tips, and examples.
4. Focus on Facts and Data
Sometimes, you need to personally verify results or data through experimentation. What was true five years ago, or even last year, may no longer apply.
Instead of accepting everything you read on other sites and blogs at face value, get in the habit of thinking tactically and critically.
Results are relative. You may experiment and get a different result. Through observation, brainstorming, and A/B testing, you can come up with a new concept that others can learn from.
That is how you become a content marketing expert; not just following the rest of the crowd.
5. Target Millennials and Gen Z With Adaptive Content
Millennials and Gen Z now make up a huge segment of the U.S. population.
There’s a good chance these groups make up a large chunk of your target audience, so your content should speak to their needs and values.
Both of these groups grew up with technology as a big part of their lives, and so they have high expectations for how businesses use technology. They also value experience above almost anything else, and this plays right into content marketing.
While both groups have similarities, you need to target each of them in a slightly different way. Find out more about how to market to Millennials, and target Gen Z.
Adaptive content is one way to go. Adaptive content is simply the content that supports meaningful interactions across different platforms. Think of it like water—whatever you pour it into; it takes the shape of that container.
For example, you might use their name at the top of a booking site or suggest content based on their past interactions with your brand.
Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all.
6. Leverage the Hedgehog Content Model
A hedgehog is a small mammal with stiff spines and a small, pointed snout. What does a small mammal have to do with content creation and your marketing strategy? (There’s a point, I promise!)
The hedgehog concept is based on an old parable about a hedgehog and a fox. The fox knows lots of things—he’s constantly trying new ways to best the hedgehog. The hedgehog, however, stays focused on one big idea.
What does this mean for your content strategy?
It simply means you should start where you are and stay focused. Why worry about the fact your blog isn’t generating 1,000 monthly visits yet? Instead, create content consistently and use a content marketing strategy to reach your goals.
Instead of obsessing over reaching 1,000 monthly visitors, for example, focus on 100 each month. Just make sure that your goal is realistic and measurable.
If you’re able to hit that smaller goal, the hedgehog model says to treat them well and deliver great content they’ll share with their friends across their social media channels.
Apply the same technique to your email list. Focus on getting three to five subscribers every single day, instead of your first 100 subscribers. By the end of the month, you’ll have 90 to 150 email subscribers.
7. Consistently Run A/B Tests
Are you consistent at split testing? A study by AdPushUp showed conversion rates typically range from one to three percent. A/B split testing helps you drive that rate up, and even a single additional percentage point in your conversion rate can be significant.
Whether you’re on a team of B2B marketers or you’re a small business owner, running A/B split tests is crucial to know for certain which headlines, calls-to-action, and types of content work best for your readers. Once you know what strategies work, your work becomes much more effective and your overall content marketing strategy much clearer.
You can split-test just about anything. Since you’re concerned about search traffic, however, you should focus on the elements that impact search performance, such as headlines, site speed, visuals, landing pages, CTA, and so on.
As Rohan Ayyar says,
Instead of a one-size-fits-all philosophy, create multiple landing pages for the same call to action to suit the user’s preferences.
A/B split testing can send more targeted buyers to your product pages, as well. For example, Lyyti.com, an online event management software company, ran a split test on their product pages. They set up a product page variation and tested it against the control.
At the end of the testing, the variation page performed better. It clearly showed the features offered in each plan, while the original design wasn’t quite clear enough. Implementing the results of this test increased visits to their “Free Trial” sign-up page by 93.71 percent.
Mobile testing is also crucial. The majority of search traffic comes from mobile devices now, so you have to offer a good mobile experience.
You can’t afford to run A/B split tests solely on desktop users. If you’re experimenting with mobile testing, look at any key user behavior, especially behaviors related to conversions, such as email opt-in form and landing page preferences.
8. Learn From Topic Training Modules
Content marketing is a lot easier these days, considering all the statistics, data, and content that can be accessed for free.
According to KPMG, 90 percent of corporations use online learning compared to just four percent in 1995. People visit these online training sites in part because they’re effective. E-learning is proven to increase knowledge retention by 25 to 60 percent.
This is good news for content marketers because with online learning platforms like Udemy and LinkedIn Learning, you can benefit from all that useful content provided in their courses and modules.
Essentially, you can pick the brains of experts in different industries to create top-notch content for your target audience. There’s no longer any need to waste tons of time researching your topic because someone with better training, resources, and time has done all that for you.
So, let’s say you want to create an in-depth article about link building. Here’s how to research your topic using Udemy:
- Step #1: Go to Udemy.com. Type your main keyword (e.g., link building SEO) into the search box. Hit the enter button on your keyboard.
- Step #2: Analyze the courses. From the top results, choose one that suits your keyword, then click on it to see the modules.
- Step #3: Extract ideas from the module. You can find the module for that particular topic when you scroll down.
Note: Most courses at Udemy will typically cost you between $15–$199, although there are free courses available. If you have the budget for it, you can buy the course. Here, however, we’re just looking for ideas to organize your blog post from module titles, so there’s no need to sign up for the course itself.
From the highlighted module above, I can create five unique and high-converting headlines for my next blog post.
- 11 Traffic-Generating Links and Where To Get Them
- How to Use Broken Link Building to Create Links Google Will Love
- Traffic-Generating Links: Where to Get Them and Improve Search Traffic
- How to Get Traffic Generating Links with Help from Your Competitors
- The Best Way to Develop a Traffic-Generating Link Building Strategy
Spending just 10 to 20 minutes each week studying Udemy course modules will give you lots of ideas to write about and expand your analytical skills and give you a more thorough understanding of your industry and your target audience.
Overall, it’ll enhance your content marketing strategy and inform your content creation.
Just remember, the goal is inspiration; don’t copy other people’s work.
9. Craft Content Based on Your Core Values
Core values are the building blocks of every human being—and every business (or other organization).
Personal core values guide an individual’s behavior and choices. The same is true for your business’s values, as well.
For example, if you believe your target audience will benefit from the information you share, then you’ll research extensively and craft the best content possible.
Take the time to articulate your values in writing, just as Google and Buffer have. Google believes in putting users first. Buffer believes in showing gratitude, which helps make their social media management tool so valuable for content marketers.
There is no single rule for defining your core values. Just make sure each value originates from your deeply-held beliefs. When you start to write content based on what you truly believe in, you bridge the gap between your message and your readers’ expectations. Solid content creation will flow from there.
Storytelling can also help bridge that gap. From personal experience, I can tell you that it’s much easier to tell stories based on what I know and believe, instead of what someone else says or believes. Such a marketing effort will feel, well, effortless to your readers.
10. Use Native Ads, But Don’t Be Deceptive
Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published.
Although we’re very accustomed to seeing this form of advertising, many people believe native ads are deceptive because they don’t “look like ads.”
It doesn’t have to be that way. Native ads can still offer value as something more than just a promotional piece.
Whatever you may think about it, there’s no question that native advertising works. For example, Newscred regularly paid for sponsored content on LinkedIn, with an ROI of $17 for every $1 spent. That’s almost six times the ROI you can expect from Google Ads.
Although the stats point to native ads being an important content marketing tactic.
- Copyblogger Media shared 12 examples of native ads and why they work—ideally, as an integrated part of content marketing.
- A study by Forbes found that people pay 53 percent more attention to native ads than banner ads. Plus, they view native ads 53 percent more frequently than they view banner ads.
- According to Pardot, “Native advertising is actually a form of content marketing.” This means that it should offer some form of unique and useful information to the target audience.
According to eMarketer, native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year. If you want to join the trend as part of your content marketing tactics, make sure your ad is consistent with your other content.
Above all, native ads should meet the needs of your readers and engage the audience, just like your other content does.
Bottom line: Native ads work and will continue to work. The best practice is to approach it with your content marketing mindset and ensure that you use only high-quality content.
For example, if you decide to do sponsored posts or paid tweets, make sure that your landing page is well-designed and your content is crafted to welcome visitors and convert them into email subscribers or buyers.
11. Be Ready to Evolve
As Inc.com says,
Content marketing is always changing because the way we interact online is always changing.
You should be willing to change and adapt to the latest developments in your industry. That might mean enrolling in a content marketing course to further your education, or, it might simply mean reading extensively to stay on top of trends.
Business models evolve, and the only way to stay competitive is to always work with the most current information. Never be caught unaware.
As the business and content marketing world constantly evolves, you’ve got to keep your business viable. For example, you should keep abreast of Google’s algorithm updates if you want to keep generating sufficient search traffic.
I’m always ready to change what I’m doing if I find it’s no longer yielding significant results. I don’t throw in the towel and quit. Rather, I stay flexible and continually adjust.
You can do the same. Be prepared to satisfy your customers no matter what the economic situation or new government policy might be. It’s your responsibility to evolve for the sake of your target audience.
12. Conduct a Competitor Analysis and Work With the Data
Competitor analysis isn’t optional these days. You can effectively spy on your competitors to know exactly what they’re doing and find ways to outsmart them.
Industry experts agree that competitor analysis is an integral part of search marketing success. When its results are integrated into your strategy, competitor analysis can improve many aspects of your marketing, including your conversion rate.
The easiest way to know what your competitors are doing, in terms of where they’re getting backlinks and how many quality links they have, is to use the right automated tools.
First and foremost, you’ll want to find out who your strongest competitors are. You can use Google to search for your main keyword (e.g., beginners guide to blogging), then check which sites are competing with you.
Another way to perform competitor analysis is with Ubersuggest. Select competitive analysis from the left sidebar and then enter your domain.
You will then see a list of websites that compete for similar keywords. You can dig deeper into each competitor to find out which specific keywords you are competing for by clicking “view all.”
This provides an immediate picture of who you are competing with and what keywords you should target.
13. Get on the Local Platform
Not every visitor to your website is as valuable as the next. For example, if you’re a local brick-and-mortar business in Florida, getting thousands of web visitors from California doesn’t do much good.
A recent study found 46 percent of Google searches are looking for local information, and this is hugely important for your business. Why? Because 78 percent of location-based mobile searches result in an offline purchase, so local SEO isn’t just a great tool to get your business found—it also drives sales.
Your content is a great opportunity to drive your local SEO. Create valuable information for people in your target area and make sure you’re focusing on local keywords (use Ubersuggest to discover local keyword opportunities).
Competing for big national keywords in competitive industries may not be possible, but it could be a realistic goal in your local area. Use my guide to local SEO to make sure you’re ranking for those important local keywords.
14. Use Emotional Keywords in Headlines
The best way to create magnetic headlines is to target emotional keywords. Doing so will supercharge your content. People will not only read it; they’ll be inspired to share it on social media and beyond as well.
For example, if you were trying to lose weight, you’d probably go to Google and search for keywords like the following:
- lose 10 pounds quickly
- fastest way to burn extra fat
- drop 20 pounds in 2 weeks
Here are more variations to the three search terms above:
In our example, if you found an article or video targeting any of the keywords above, you’d respond positively. That’s because those keywords mirror what you deeply desire.
The same is true for your target audience. When they’re searching for keywords, and you notice a hint of immediacy, you know that those keywords will convert into clicks, visits, and sales when you eventually rank in Google.
Let’s assume you help companies and digital businesses to grow revenue. Here are some of the keywords you can use to create powerful headlines to grow your search traffic and rankings:
From the screenshot above, you can see the “emotional keywords.” I call them “emotional” because searchers are already pre-sold on the idea of increasing revenue. They’re just waiting for a nudge to take action.
To make your headlines high-converting, include numbers—especially odd numbers because some studies show odd numbers outperform even numbers.
Let’s craft some headlines based on those emotional keywords:
- 7 Powerful Revenue Generating Ideas You Can Use Today
- 9 Revenue Generating Ideas to Help Your Business Soar
- 6 Steps to Increase Your Sales Right Now
- How to Increase Sales in Your Small Business
Better yet, you could turn the emotional keywords into data-driven headlines to share your experiments and results:
- How To Increase Sales: An Experiment On How I Generated $25,000
- Case Study: How To Increase Sales as an Ecommerce Beginner
- 13 Revenue Generating Ideas That Yielded $10,837 Sales and 2,636 Email Subscribers
15. Create High-Quality Content
Worried you aren’t a great writer? You’re not alone. According to research statistics from Teach Taught, “fewer than 50 percent of college seniors feel their writing improved during college.”
You can change that, starting today. It begins with fueling your passion for writing. After all, if you’re passionate about what you do, there is nothing in this world that can stop you. Success requires consistent effort, and it’s a whole lot easier to be consistent when you’re passionate about the thing you’re doing.
This simple formula shows you how to find your passion:
With time, you’ll find something you never believed you could do at all may become pretty easy.
Blogging and business require creativity, but it doesn’t necessarily have to come from your writing (it’s just not for everybody). It can also come from the way you manage other people. Modern technology has made it incredibly easy to work with freelancers around the world, and this can make a huge difference in your content marketing.
There are plenty of talented people that can help you expand your content output while still ensuring quality. It’s about being creative with your processes and putting the right systems in place to get the most out of your freelance team.
I never started as an expert. There was a time when I couldn’t put together a 500-word blog post. I had to continually learn and fuel my passion for writing. Eventually, I got better, learned more, and became the expert I wanted to be. You can follow this path and write your content, but you may have just as much success working with freelance writers.
Listen up: Successful content marketers don’t know it all. They’ve struggled to get things done, too. Because they’ve developed thick skins, they can meet the challenge and come out stronger and more influential.
16. Give Your Audience a Behind-the-Scenes Experience
If you want to attract a loyal audience and boost your site traffic, pre-sell your content and product. For example, if you are going to release a new post next week, tell your readers about the process of writing it before you publish it.
Behind-the-scenes experiences are welcome moments for your fans.
I do this a lot when I write content. I’ve even started doing it when I reply to comments as well, by telling my readers that I’ll be publishing a new post that will more thoroughly address their questions.
Another example of a “behind-the-scenes” experience is when Michael Hyatt asked his blog readers to help him choose the best cover for Living Forward, a book he co-authored with Daniel Harkavy.
Of course, this is also a type of pre-selling, because the customers and loyal readers now know the book’s title, and will look forward to its launch. Now, the majority of them are ready to buy.
Before they buy, they’ll tweet the page, cite it in their blog posts, recommend it to others on their other social media platforms, and follow the updates. This will increase referral traffic to Michael’s blog and his search performance will likely improve as a result of social signals.
17. Curate Content Like a Pro
The internet is full of brilliant content.
You don’t always need to create fresh content from scratch because there are lots of other people out there who are also doing a great job at it. This is where content curation comes in.
It allows you to find the best content and bring it together in one place. Moz does this extremely well with its weekly round-up of SEO content.
Your goal is to bring people the best possible information, but it doesn’t mean you have to write it. As long as you’re crediting the content owners, you can use content curation to engage your audience and help solve their pain points.
This content marketing tactic is a great way to add to your content production, but consider what businesses you are linking to. Make sure you’re only sending your audience the highest-quality information, and be careful about sending people to your competitors.
A few tips to help you drive more traffic and leads from content curation:
- Research extensively for authority blog content. Don’t curate content from low-quality sites.
- Stay relevant. Every content page you curate into your list must be relevant to the topic.
- Design for user experience first, then optimize for the right keywords (but don’t stuff).
- Reach out to bloggers whose content you’ve curated and notify them. Most of them will share it if they believe their target audience will benefit from it.
If you want to give content curation a try, here’s a guide that will walk you through the process.
18. Build Engagement on Your Own Space
Social media is one of the best ways to reach your audience today. If you’re not marketing yourself on social media, you could be missing out on a huge portion of your audience.
It’s not just about building out your profiles and engaging people through the platform, though; it’s also about what action you want followers to take. One of your goals with social media should always be to bring people to your own space.
You have more control over your blog and email list than any social media profile or platform. No matter how successful you are on social; you don’t own that connection. Make sure you’re not abandoning your blog audience for social followers.
Grow your social media presence, but make sure you’re using it to bring people to a medium you control. From here, you can control the customer journey, build your email list and nurture your subscribers.
19. Create an Editorial Calendar
An editorial calendar helps make your content marketing strategy low-stress and rewarding. Unfortunately, most people never take the time to craft a plan for creating content, marketing it, and tracking its effectiveness.
The importance of an editorial calendar can’t be overemphasized. You need to develop yours as quickly as possible and use software to guide your process:
- Trello
- Asana
- Monday.com
- ProofHub
The three steps you need to take to make your editorial calendar effective are:
- know your audience and the content type they’re interested in
- research your topic thoroughly
- create content and measure its effectiveness
Remember to keep a steady flow of content going out. That’s the way to generate more leads and indexed pages and improve organic traffic.
20. Get Maximum Mileage Out of Your Content
Blogging can help you reach more of your target audience, particularly if your blogs are frequently shared across social media channels. How do you get more referral traffic from your content, though?
You’ve got to think outside the box. Inbound marketing works, but you’ve got to diversify your efforts if you want to get outstanding results. The majority of your target audience hasn’t visited your blog yet. They are, however, on Slideshare, YouTube, and other content platforms.
You’ve got to be everywhere they are. Your content should make a mark online. If you’ve spent your precious time creating great content, don’t let it sit there in oblivion.
It’s time to embrace content repurposing.
This content marketing tactic helps you make the most of your content by using it in different formats.
For example, you could take an article, convert it into a PDF report and offer it as an e-book. You could also create PowerPoint presentations and upload them to Slideshare or create an infographic out of a case study.
Be very careful to repurpose only your high-quality content that produced measurable results the first time around. Not every piece of content will work for this purpose.
21. Invest in Learning About Your Audience
The web is a virtual university. You can learn just about anything online if you know where to look. Content marketing will continually produce high ROI when you give it time and consistently work to upgrade your knowledge and skills.
According to Bianca Male,
Listening is often the best form of learning.
The bad news is that your competition will continue to get more intense. The good news is that we’ve never had so many effective and affordable tools and knowledge resources from which to learn.
Using the right marketing tools, developing your skill sets, and networking smartly will get you to the top. If you want to succeed and reap huge dividends, channel your learning efforts towards better understanding your target audience.
22. Be a Little Weird
Everyone loves a company that is willing to go against the grain. There is something about a healthy dose of irreverence and tasteful humor that increases the likability of brands.
It also makes you stand out from your competitors.
Tons of businesses send out the same message, which means consumers notice funny or weird marketing campaigns. They’re a breath of fresh air in a world of cloned marketing tactics.
Dollar Shave Club creates weird, creative, and outright bizarre content. I’ll bet you can’t help but laugh when watching this video.
If you think this video is funny, but that it couldn’t possibly increase revenue or help business, I understand, but that’s simply not the case.
Dollar Shave Club spent $4,500 to create the video, but they more than made that money back. The video has 24 million views on YouTube. They gained 23,000 followers on Twitter and 76,000 Facebook fans from the campaign, and most importantly, they attracted 12,000 new customers in two days.
It turns out that being funny, weird, and irreverent can pay off.
Dollar Shave Club continues that unique brand identity with its Bathroom Minutes articles, and their customers love it.
Similarly, Denny’s uses its blog to put out content in the same style as Dollar Shave Club. Its content is unconventional as this image of a married couple pulling a morning breakfast with their car shows.
Snickers tapped into the weird trend as well, creating its “You’re not you when you’re hungry” marketing campaign.
It also did an AdWords campaign targeting misspelled searches.
What’s the point of all this marketing weirdness?
People like it when your brand does something different. Don’t be afraid to mix it up and see what happens.
Nothing risked, nothing gained; so get out there and do something weird.
23. Respond to Twitter Mentions
I can’t overstate the power of responding to people who are talking about your brand.
Why?
Because responding to real people’s questions, comments, and concerns humanizes your brand. It tells people that your company isn’t just some inhuman entity. Rather, you’re a company that cares about its customers.
Twitter makes this particularly easy, notifying you whenever someone mentions your company’s name.
If you quickly and consistently respond to your customers’ comments and concerns, this shows a level of dedication that will impress your followers.
That’s good news for your business. Responding to people regularly shows you care.
24. Inspire People to Share Your Product
The more people tell their friends about your product, the more products you’re likely to sell—and the more successful your business will be.
When a friend recommends a product, they mean it.
By thinking creatively about your product and doing something that no one has ever done before, your product is more shareworthy. Coca-Cola did a good job with this with their Share a Coke campaign.
They put individual names on each bottle of Coke, personalizing the experience for their customer base. They then encouraged people to share a Coke with a friend and post a photo using the hashtag #ShareaCoke.
In the end, the campaign generated 998 million impressions on Twitter and 235,000 tweets with the hashtag. They sold more than 150 million bottles of Coke, too.
When the experience is unique, consumers want to participate, and they want to share it with their friends.
Burberry ran a similarly share-worthy campaign called Burberry Kisses.
By collaborating with Google, Burberry allowed people to send each other “kisses” with digital messages. Since it was new and different, consumers couldn’t help but try it out. Every time someone sent a kiss to a friend, that person saw the Burberry logo, which increased Burberry’s brand awareness and engagement.
When people share your product, more people buy your product. It’s that simple.
25. Pay Attention to Upcoming Tech
Technology moves fast. The newest piece of revolutionary tech seems to hit the market every week. If you pay attention to these interesting innovations, you can hijack their attention.
The New York Times did this when they created NYTVR (New York Times Virtual Reality). The marketing campaign required users to have Google Cardboard and the free New York Times app.
Users could then experience the world in a different and fun way with a 360-degree view of a video. By leveraging upcoming technology, the New York Times positioned itself as relevant and edgy.
Campaigns with modern tech show consumers that you’re listening to trends and keeping up with the times.
26. Tell Compelling Stories About Your Users
People who’ve used your product are the best salespeople. That’s why testimonials on a landing page and social proof on an e-commerce site are so powerful.
Most people want to feel confident about buying your product. They don’t want to be the first one to try it. They need to know that other people like it before they take the leap.
By listening to the stories your customers tell about your product and creating content around those stories, you’ll inspire confidence in your brand. Microsoft does just that with its “Story Labs.”
This blog tells the stories of people who buy their products, make their products, and inspire their products. By sharing these engaging stories, Microsoft is positioning itself as a trusted business and convinces consumers its products are worth buying.
Eventually, first-time buyers will step up to the plate and try out Microsoft’s goods because of this.
27. Encourage User-Generated Content
For some businesses, user-generated content is their content marketing bread and butter.
When companies encourage customers to create content for their brands, it’s a double win: the company saves time and money, and they distribute compelling content.
GoPro does a good job of encouraging and posting user-generated content. Consider this video made by an avid “Go-Proer.” Start watching at 1:28 and cringe a few seconds after as you see what happens.
This video has over 13 million views, and it generated a ton of brand awareness for GoPro. All of that was at no cost to the business. Since the user created the content, the business simply stood by and watched while their product was marketed for them.
26. Use Your Product in a New Way
Can you dream up a new way of playing with your product?
It isn’t always easy, but it can be an effective marketing strategy. Take Blendtec, a company that sells blenders, as an example.
They were unsure how to market their blender and stand apart from the hundreds of other options. Then, they came up with a brilliant idea. They started a show called, “Will It Blend?” where they blended everything from marbles to iPhones.
Don’t believe me? See for yourself here:
And here:
By thinking about the blender in a creative and interesting way, Blendtec became one of the leading sellers of blenders and appealed to consumers all around the globe. Millions of people have watched their videos. That last video has over 4.5 million views alone!
If they can do it with a blender, the chances are you can do it with whatever product you sell.
28. Educate Your Customers
Creating educational content around your product might not seem like the best idea.
Do people really care about how your product works? Do they want to know the ins and outs of how you created it?
It turns out that a lot of times, they do.
It depends on your target market, but people are always interested in learning more about how a device functions. Remember: people love to know stuff that their friends don’t know. It makes them look smart, and they’ll usually share their newfound knowledge.
Magnolia used customer education to its advantage.
Unsure of how to market their products on a low advertising budget, they decided to create a blog. The blog discusses what electronic products to look for when making a purchase, what to watch out for, how electronics work, and how amazing they are.
What was the result?
Shortly after creating this educational content, Best Buy bought the company for $87 million.
As it turns out, few companies were taking the time to educate their customers about electronics. Magnolia took a leap and went in a different direction and made a massive amount of money from it.
Your customers want you to educate them, especially if there aren’t a lot of people teaching them about a certain product or industry.
29. Be More Transparent About Your Products
Transparency is scary for individuals and businesses alike. What if people respond poorly to who you are or what your business is?
I won’t lie to you: when you tell people about the real you, there’s a chance they won’t like it. I guarantee that some people won’t like it. You can’t please everyone, but I also guarantee that some people will.
It won’t just make you more likable. It will allow you to address your customers’ concerns and create a bond they will remember.
McDonald’s is a company that’s undergone a lot of scrutiny for its food’s quality. They decided to increase their brand’s transparency with their bold, “Our Food. Your Questions.” campaign where they answer questions customers have about their food. This campaign gave them the chance to debunk particularly heinous rumors about their food.
One rumor, for example, was about “pink goop” in McNuggets. In response, McDonald’s eradicated the myth by creating this video that shows how they make their McNuggets.
When you take the time to listen to and answer customers’ questions honestly, people will trust your company. Rumors spread about every brand; creating content around frequently asked questions is a great way to debunk revenue-killing myths.
30. Hijack Trending Topics
There is always something trending online, and you can use trending topics to your marketing advantage.
How?
By creating content that plays off of them.
Hootsuite made the video “Game of Social Thrones.” That’s right, a social media tool used Game of Thrones.
How did they do this? It got creative and found a way to connect the trending topic to its brand.
While “Game of Thrones” is popular, it isn’t always the talk of the town. Other topics often are at the forefront of consumers’ minds so how do you figure out what topics to talk about?
It’s easy.
Go to Google Trends.
Glance through the topics on the homepage. These are topics that are currently getting a lot of search traffic on Google.
Use Google Trends to find trending topics to hijack with your content marketing strategy. Doing so can give your content the same appeal as the trending topic.
It’s always important to remember your brand image, though. There are certain topics you don’t want to be associated with your brand, so make sure you’re hijacking the right trends.
Content Marketing Tactics FAQs
Is content marketing still important?
Yes. Your content walks the customer through their pain points and gives them actionable advice on how to fix their problems. In short, it’s the moment where your relationship with the customer begins, making it crucial to a successful online marketing strategy.
Which content marketing tactics will work for my business?
Every business is unique. What works for one website might not necessarily work for another, so what’s important is that you find the blend that works for you. Focus on creating high-quality content, then test these strategies to see what works for your audience.
Should I be A/B testing my content?
Running A/B split tests is crucial if you want to know which headlines, calls-to-action, and types of content work best for your readers. Once you know what strategies work best for you, your overall content marketing strategy becomes far more effective.
Do I need an editorial calendar?
Yes, you need an editorial calendar to make your content marketing strategy low-stress and rewarding. Taking the time to create a calendar keeps your content production consistent and more effective.
Content Marketing Tactics Conclusion
If you’re not seeing the results you want from your content marketing, then there are lots of different tactics you can use. Not every tactic will suit your business, so test to see which ones work best to engage your audience.
I’ve grown my brand off the back of content marketing. Using these content marketing tactics will help you do the same thing.
Focus on creating exceptional content and use these tactics to take your marketing to the next level. If you do this successfully, then you’re likely to reach more people, get more engagement, and achieve more of your marketing goals.
What’s your favorite content marketing tactic?
How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action.
If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty.
Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.
Luckily, appealing and rectifying these penalties is possible, but you need to understand the cause before you can fix the problem.
In this article, we’ll show you how to figure out if your site has been penalized and explain exactly what to do to fix your score.
What Is a Google Penalty?
A Google penalty is a punishment that Google delivers to sites that fail to follow their Webmaster Guidelines.
Penalties can be given automatically by Google’s algorithms or manually, by any of Google’s human auditors.
Some penalties are the result of Google algorithm updates, such as in the case of the Panda and Penguin updates.
Think of Google penalties like a red card in soccer. The referee (Google) says you did something wrong and you are forced to sit out the rest of the game.
When you receive a penalty, your website, much like the soccer player, is forced to sit out until a solution is found. This usually means you may no longer be listed in search results or your ranking for targeted keywords drops.
While Google penalties are designed to stop black-hat SEO tactics and other online rule-breakers, they can also happen to sites that made an honest mistake or did nothing wrong at all. Sometimes, it’s simply an error on Google’s end that will need to be fixed.
What Are Common Causes of Google Penalties?
The following triggers often cause Google penalties:
- keyword stuffing
- hidden links
- duplicate content
- irrelevant keywords
- bad redirects
- cloaking
- spyware, adware, and viruses
- data issues
- bad links
There are many ways to get a Google penalty, but they are often triggered by black-hat techniques or tactics intended to fool search engine bots.
There are two main types of Google penalties:
- Algorithmic Penalties: Often caused by algorithm updates or changes.
- Manual Penalties: Created by human auditors working for Google to ensure quality standards. These are usually given if you violate Google’s Terms of Service.
You can check if you have received a manual penalty in the Google Search Console.
For manual actions, go to Security & Manual Actions, then Manual Actions. If you see a green checkmark that says “No issue detected” you’re in the clear.
To determine if your site was hit with an algorithmic penalty, you’ll need to check your ranking, which we’ll cover in the next section.
Remember that not every decline in search traffic is the result of a Google penalty. For example, seasonal businesses often see a sharp decline in their off-seasons. As well, the increased online competition can force your business further down the SERP page.
Google has always maintained that high-quality, relevant content is prioritized above irrelevant content meant to boost SEO.
Essentially, Google wants businesses to create content that is best for the user, not just for search engines. When you try to trick the algorithm, you may get slapped with a penalty.
That said, it is possible to get a Google penalty even if you aren’t trying to trick the algorithm.
Errors in manual entry and algorithm changes may result in a penalty even for innocent marketers.
Because of this, it’s important to be aware of what can cause a Google penalty, and what to do if it happens.
Below, we’ll outline the steps needed to recover from a Google penalty.
How Soon Will My Site Recover From a Google Penalty?
Your site will recover from a Google penalty once all of the errors are corrected.
This can be anywhere from 10-30 days for manual penalties, depending on how quickly you fix the problem, submit a reconsideration request, and have your request accepted.
The recovery time can be significantly longer for algorithm penalties, with some companies reporting damage up to two years later. Most sites can expect a six-month recovery period.
How to Recover From Google Penalties
Google penalties can result in lost traffic and revenue for businesses, so it’s important to find and fix issues as soon as possible.
While most penalties result from bad SEO techniques, some penalties are the result of Google errors and may require communication with the Google team.
If your site is penalized because of content errors or mistakes, you can often clear the issue up by modifying your site content.
Here are a few simple steps you can follow to recover from a Google penalty.
- Check If You Have A Ranking Problem
The first step in recovering from a Google penalty is to make sure a penalty is the cause of your issues.
You can use the Website Penalty Indicator to see exactly where and how your site may be being affected.
You can also use tools such as Ubersuggest to get a full report on SEO errors that need attention. Issues such as unhealthy backlinks, duplicate content, indexing errors, or algorithm updates can all be found with these tools. - Investigate Recent Algorithm Updates
To find out if you are a victim of an algorithm penalty, log in to your Google Analytics dashboard, and compare drops in traffic to any known Google algorithm changes.
If you see your traffic drop at the same time as a known algorithm update, it’s likely the culprit of your Google penalty.
To investigate further, select your website on the Google Analytics dashboard, then click Acquisition > All Traffic > Source/Medium.
From there, choose Google/Organic. This will show you a report of the number of visits your site receives from Google search.
Next, select the reporting period at the top right and go back a year or more. Compare any major traffic drop dates to Google algorithm update dates.
Use this Google Algorithm cheat sheet to guide your process. Or, check the Moz guide that shows all of the Google algorithm updates in the last 16 years.
Once you’ve identified which update is resulting in your penalty, research the update to understand how to fix the issue.
For example, if the Penguin update is penalizing your site, you need to focus on improving your backlinks and anchor text distribution.
If the Panda update is penalizing you, it may be a question of content quality.
A page experience penalty may require UX/UI updates to improve user experiences on your site. - Run an SEO Audit
SEO audits should be part of your regular marketing strategy. It can also be useful to diagnose any drops in traffic.
If you are worried your site is suffering from a Google penalty, a technical SEO audit can help uncover any SEO errors impacting your site.
When performing a technical SEO audit, you should focus on these three things:
-back-end hosting and indexing
-front-end factors like content, metadata, and keywords
-outside references and link qualitySEO audits should use a link tool such as our Backlink Checker, to scan for any spam links.
This SEO Audit Checklist can also help you perform a detailed SEO audit to recover from a Google penalty.
Some common SEO errors include:
-bad or spammy backlinks
-keyword stuffing
-sitemap errors
-loading speed
-pop-upsIf you fix your SEO errors and still find your website is under-performing, your penalty may be the result of a content error or other issue.
- Run a Content Audit
A content audit reviews all your current content performance and can help uncover the cause of your Google penalty if it’s related to content issues.
Remember, your online content needs to be regularly updated and optimized to stay high-performing. Google looks for updated, detailed content; so content that was great two years ago won’t perform the same today without updates.
Use Ubersuggest to see your overall site performance and find content update opportunities. Simply click Search > Site Audit.
Content inventory tools such as Blaze or DynoMappe can also help you uncover content issues.
Check for duplicate content as well. Duplicate content can be a big issue in your search performance. Businesses that allow user-generated content, such as comments on blogs, should be especially aware of this.
During your content audit, look for:
-outdated content
-content gaps
-evergreen content that needs to be refreshed
-metadata
-image data
-word countsDepending on the tool you use, you may receive content recommendations that will help you improve your site.
On Ubersuggest, issues are rated from Low to High.
Tackle high-impact issues first to minimize Google penalty issues, then make a plan to update content regularly to keep you in Google’s good graces.
- Clean Up Your Backlink Profile
Healthy link-building campaigns are crucial to SEO, but bad backlinks can have the opposite effect.
Bad backlinks can result in both manual and algorithmic Google penalties.
Google’s Penguin algorithm is designed to uncover bad backlinks and penalize sites that were thought to be manipulating SERPs.
While managing your links can be a daunting task, many tools available to simplify this process.
–Majestic SEO is an intelligence tool that helps perform link audits to help you understand how and where your links are working.
–Google’s Disavow Tool can help you remove spammy backlinks from your site. Note that you should only do this if direct communication has been unsuccessful at removing the bad backlinks.
–WebMeUp backlink checker will break your backlink domains and IPs along with the percentage of dofollow links and showcase your data in easy-to-read pie charts.
–Ahrefs backlink checker provides a link analysis tool with a regularly updated link database to guide your efforts.
–Link Detox is a subscription-based tool that can automatically clean up your link profile. Be careful using automatic tools as they can sometimes disavow your best backlinks. Always manually check results to ensure no good links are lost.Once you find negative or under-performing backlinks, you can try to remove them.
This can be done by emailing the webmaster of the underperforming sites to request removal.
Look for the webmaster’s contact details on a Contact Us or About Us page. If this is unsuccessful, try entering their domain into Whois.com.
Your request email should look something like this.
If the webmaster does not respond or refuses your request, you can then use Google Disavow to remove the links yourself.Keep in mind that a handful of bad backlinks isn’t going to tank your rankings. Google will ignore many of those weird links if you had nothing to do with them. However, if you used a shady SEO agency or engaged in black-hat link building, take the time to clean up those links.
FAQs About Google Penalties
How do I know if I have a Google penalty?
Use tools such as Website Penalty Indicator and Ubersuggest to uncover any manual or algorithm penalties affecting your website traffic.
How can I fix SEO errors?
Perform an SEO audit to find and fix any SEO errors that may result in a Google penalty.
What tools can I use to clean up my backlinks?
Online tools such as Majestic SEO and WebMeUp can uncover bad backlinks. From there, you need to contact the webmaster directly to delete them or disavow them yourself.
When will my site recover?
Your site should recover in around 30 thirty days for manual penalties and six months for algorithm penalties
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Conclusion
A Google penalty can be a big issue for sites that rely on web traffic for revenue.
Luckily, you can take steps to find out how, when, and why your site is being penalized.
Remember, there are many ways to improve your Google ranking without getting penalized. Be sure to adhere to Google’s best practices at all times to minimize penalty issues.
Although we hope you feel confident enough to identify and fix Google penalties yourself after reading this guide, our agency is here if you can’t or don’t want to. Our experienced team can guide you through the SEO audit/fixing/growing process with whatever level of involvement you want.
How have you fixed your Google penalties in the past? What steps did you take?
New comment by zuzuleinen in "Ask HN: Freelancer? Seeking freelancer? (April 2021)"
SEEKING WORK
Location: Romania
Remote: Yes
Willing to relocate: No
Technologies: Go, Javascript, React.js, PHP, Laravel, Symfony, MySQL, Postgres, Git, Linux, HTML, CSS
Résumé/CV: https://www.linkedin.com/in/andrei-boar-7aa32ab7
Email: andrey.boar at gmail com
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Tiger thought he was in Florida after L.A. crash
Tiger Woods didn’t remember anything about his car wreck on Feb. 23 and believed he was in the state of Florida when a sheriff’s deputy interviewed him at a Los Angeles area hospital moments after the accident, according to a report released Friday.
The post Tiger thought he was in Florida after L.A. crash appeared first on Buy It At A Bargain – Deals And Reviews.
New comment by polygence in "Ask HN: Freelancer? Seeking freelancer? (March 2021)"
SEEKING FREELANCERS | Coding mentor (for high school students) | paid/side-hustle/contractor | Remote | US citizen or work authorization
Polygence is looking for software engineers to mentor high schoolers in webdev, gamedev, app development (iOS and android), and more. Data analytics projects (especially sports analytics) are also quite popular!
Polygence serves tons of students with 2-5 years of coding experience who want to take on a passion project. We match them with a mentor to help guide them in their project (https://mentor.polygence.org/projects). You could be that mentor!! Students are generally 15-18 years old. Most have taken AP CS or equivalent and are comfortable in Java or Python. They love learning. And can’t wait to build fun projects.
Time commitment: varies (min. 2 hr/month)
Compensation: $75-$100/hour
About Polygence: https://mentor.polygence.org/
Interest Form: https://mentor.polygence.org/interest-form
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Online Marketing Services
Online Marketing Services Several of these web advertising solutions make assurances they can not and also will certainly not supply on. Lots of individuals have actually shed a heap of cash on these web advertising solutions. Numerous great and also dedicated individuals are attempting to make a living online as well as these sham web …
The post Online Marketing Services first appeared on Online Web Store Site.
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New comment by neelsaswade in "Ask HN: Who wants to be hired? (October 2020)"
Location: Sunnyvale, California Remote: Yes Willing to relocate: Yes Technologies: -Programming Languages: Python, C/C++, Java, Javascript (ES6) -Tools/Frameworks: React.js, Node.js, React Native, HTML, CSS, SASS, NumPy, Pandas, sci-kit learn, NLTK, Seaborn, Firebase, Unix, Git -Visual Design: Figma, Sketch, Adobe Illustrator, Adobe XD, Wireframes, Adobe After Effects, Adobe Photoshop, Adobe Lightroom -Research: User Interviews, Heuristic Evaluation, …
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5 Essential Hiring Practices
5 Essential Hiring Practices
Hiring and also hiring are typically carried out in rush, leaving the business to repent in the future. Today, there’s a factor to be worried regarding irresponsible hiring. Irresponsible hiring suggests you and also your business can be taken legal action against if among your hires harms various other staff members, specifically if you can have visualized a trouble however did refrain a comprehensive check of the brand-new worker prior to working with.
The adhering to checklist of 5 important working with methods develops the minimum you ought to comply with:
Expert screening companies can carry out legitimate mental examinations for knowledge, security, also resolutions of unethical or addicting individualities, as well as abilities examinations of vital technological capabilities in your labor force. I locate screening typically verifies an uncertainty I currently had however had not been yet prepared to come to terms with.
2. Conduct an extensive individual meeting. This consists of asking basic mindset concerns, exactly how you would certainly handle your manager inquiries, just how you would certainly handle your personnel concerns, concerns connecting to the candidate’s understanding of the economic functions of an organisation as well as your division’s duty in business’s general success, inquiries associating with the candidate’s capacity to establish objectives and also his/her assumptions regarding attaining objectives, concerns connecting to particular abilities needed for the work, and also basic interactions needed by the task.
This component of the procedure motivates candidates to talk even more openly and also aids figure out exactly how comfy they will certainly be in functioning with their peers. Adhere to up with a conference of everybody included in the working with choice to establish if there is a team agreement concerning the candidate’s viability for job at your firm.
Do not overlook this, also if it is a staff member’s relative or your rival’s finest sales representative. It’s really simple to establish up an account with an investigatory company online as well as to reasonably swiftly and also reasonably locate out if the candidate has a criminal document or a background of DMV issues, claims entailing previous companies, employees’ settlement insurance claims, and also so forth.
You can carry out these over the phone, yet they might include a demand in creating. Referral monitoring is much less reliable than it made use of to be, although you might still locate a couple of individuals that are ready to chat.
Paper that you took every one of these actions as well as you’ve gone a lengthy method towards safeguarding on your own versus a fee or irresponsible hiring. And also a lot more notably, you’ve taken the initial steps towards discovering a worker that can rely on as well as with whom you can develop an effective work connection.
Hiring as well as hiring are commonly done in rush, leaving the firm to repent in the lengthy run. Irresponsible hiring indicates you as well as your firm can be filed a claim against if one of your hires wounds various other staff members, particularly if you might have anticipated an issue yet did not do a complete check of the brand-new worker prior to employing.
This consists of asking basic perspective inquiries, exactly how you would certainly handle your employer inquiries, exactly how you would certainly handle your personnel concerns, concerns connecting to the candidate’s understanding of the economic operations of a company and also your division’s function in the company’s general success, inquiries associating to the candidate’s capacity to establish objectives and also his or her assumptions concerning accomplishing objectives, inquiries associating to details abilities needed for the task, as well as basic interactions needed by the work.
Adhere to up with a conference of every person included in the working with choice to identify if there is a team agreement concerning the candidate’s viability for job at your business.
It’s extremely simple to establish up an account with an investigatory company online and also to reasonably promptly as well as reasonably discover out if the candidate has a criminal document or a background of DMV issues, suits entailing previous companies, employees’ payment insurance claims, as well as so forth.
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