New comment by raoulbhatia in "Ask HN: Who is hiring? (April 2021)"

Radar Cyber Security is the only European supplier of Managed Detection & Response who provides its services based on inhouse developed technology.

ONSITE in Vienna preferred. REMOTE work possible to some extend (location within EU is a must-have!) . Relocation & VISA support available!

https://www.radarcs.com/jobs/

Excerpt:

* Service Delivery Manager https://cdn1.radarcs.com/wp-content/uploads/2021/01/Service-…

* Service Operations Specialist (SysOps/SRE) https://cdn1.radarcs.com/wp-content/uploads/2020/09/Service-…
(My team!)

* Senior Developer GoLang & Python https://cdn1.radarcs.com/wp-content/uploads/2020/09/Senior-D…

* Security Analyst https://cdn1.radarcs.com/wp-content/uploads/2020/11/Security…

* IT Project Manager https://cdn1.radarcs.com/wp-content/uploads/2021/01/IT-Proje…

Email me for further details: raoul.bhatia@radarcs.com

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15 Examples of Successful Banner Advertising

967225_15ExamplesofSuccessfulBannerAdvertising_021621

Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. 

Which is kind of the point. 

Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home. Of course, their actual purpose is to drive you to click. 

Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. 

What Is Banner Advertising?

Banner advertising consists of placing a designed ad on another website. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content. 

Banner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a billboard or bulletin board owner would. 

While some website owners sell ads directly, most contract with advertising services, like Google AdSense, that create the ads, decide how much to charge, and then display them on your website. 

What Makes an Advertising Banner Successful?

Before digging into creating a successful banner ad, we need to talk about what banner ads do.   There are two primary goals for banner advertising: impressions and clicks. 

Impressions refer to how many people actually see your banner. While these people may not actually click over to your website, impressions help increase brand awareness. 

With click-throughs, your goal is to get people to click through to your website or to a landing page. You may generate leads, capture email sign-ups, make sales, or other specific engagement goals. In this case, you will be tracking how many clicks you get on your ads. 

You might also be thinking about retargeting. Retargeting helps you target someone who already visited your website or engaged with you in some way. You can think about these people as a sort of warm lead. 

They interacted with your brand at some point, and this is your chance to draw them back in. For this purpose, you’ll be interested in both impressions and clicks, as you make people more aware of your brand and entice them back to your website. 

What Elements Help Increase Impressions or Clicks? 

The best banner advertising is the one that draws attention to itself. 

Keep in mind the person visiting the website came for a specific reason. Maybe they are scrolling through their favorite news site or looking up a new recipe. 

Whatever their purpose, your goal is to capture their attention and draw them away.

That’s a tall order. Here are a few elements that can help you get there faster. 

Visual Elements That Fit in, but Stand Out

When it comes to the colors and visuals you choose for your banner ad, think about the modern styles of the websites your ad may be on. While you can’t match everyone, you can use design styles that will fit in well with modern websites and will feel at home. 

Lean toward the eye-catching and bold. You want to be attractive but not overt. 

Bold Text, but Not Too Much

This is your time to make a statement, not write a novel. Don’t try to tell viewers everything there is to know about your brand. 

Instead, choose one item or concept you are selling and focus on that message. Get creative, but keep it simple. 

Relevant Images

Images are a great way to draw people in, but they need to be very related to the message you’re sharing. If you’re selling a product, the clearest picture of that product is your best bet. If you’re conveying a message or emotion, people or animals or even landscapes can be evocative, but just as with the text, keep it simple and clear. 

Strong Call to Action

What do you want them to do next? Use the call to action to tell them. The shorter, the better. Make it obvious how they can learn more or take the next step. Words like “Shop,” “Buy,” or “Find out how” let people know exactly where they’re going if they click on your ad. 

How to Create Banner Ads

To create a banner ad, you first need to choose a display network, such as Google Ads. You’ll work with them to create your ad, with the relevant link, and choose parameters, such as how much you want to pay per click, etc. 

They will distribute to relevant websites, and you will pay them. They will also share data on how well your ad is performing. Learn more about Google Display Ads here

To create the image for your ads, you’ll need to find out the size dimensions from the display network you are working with. Then you can either design on your own or use a template, such as those provided by Canva

Upload your image into your campaign within your display network, and be on your way. 

Real-Life Examples of Successful Banner Advertising

Want to see what others are doing before you start designing your own? Here are 15 real-world examples of banner advertising. 

Let’s talk about what makes them work and how you can emulate some of these elements in your own advertising banners.  

Ashley Homestore Successful Banner Ad

ashley successful banner advertising

They have a clear message here. You can trust their products to be stylish and affordable and make your living space feel like home, they argue. With an evocative image and a clear call to action, you know exactly what to do next if you want that experience. 

Also, the neutral color palette makes it ideal for a range of website placements. 

Nutrisystem Successful Banner Ad

nutrisystem successful banner advertising

Nutrisystem is betting on the idea that you’ll find that price point alluring. They’ve made it really bold so that even when your eyes are looking at something else on the page, you can’t miss the “$249” message. 

The other really bold items are the yellow jacket on the smiling woman and the orange “Shop Sale” button, which implies you’ve got a limited time to act. 

Visible Successful Banner Ad

There is a bit too much text on this ad, but the bold text grabs you with a big promise. The bright blue background and white text makes it stand out on the page. The “Learn more” button is clear and enticing.  

Chicwish Successful Banner Ad

Banner Advertising - Chicwish Successful Banner Ad

This looks like two ads in one, giving viewers two chances to click and learn more. On the left, Chicwish showcases some of their popular items and some selling features, such as free shipping and easy returns. 

On the right, there’s a precise text message about how you really only need a few items to have an ample wardrobe. Either way, you’re encouraged to click and start shopping. 

Outskirts Successful Banner Ad

Banner Advertising - Outskirts Successful Banner Ad

The neutral color palette makes this ad at home on a range of websites. They used the two font colors to highlight what they are really about—making books. On the other side of the ad, Outskirts highlights what makes them stand out from their competitors. The call to action is clear, but creative. 

Square Successful Banner Ad

Banner Advertising - Square Successful Banner Ad

True to their own branding, this banner ad from Square is simple and almost monochromatic. The text is clear, with a blue call to action that really stands out. 

The picture showcases their product in a real-life environment. While the product is the primary object, there are other items in the photo that draw your eyes in. 

discovery+ Successful Banner Ad

discovery successful banner advertising

With this discovery+ banner ad, the offer is clear. The message is simple and creative, encouraging people to give a subscription instead of buying one for themselves. The ad stands out with a bright, on-theme color palette. 

IT Cosmetics Successful Banner Ad

it successful banner advertising

In this IT Cosmetics banner ad, the product takes the spotlight. This is a prime example of staying focused on one product. The text and the photo highlight the selling points, while the call to action invites the viewer to learn more about it.

Nike Successful Banner Ad

nike successful Banner Ad

Here’s another example of a banner ad that focuses on a single product to entice viewers. Without a lot of background visuals, the shoe takes all attention. As you’re scrolling through, you can quickly see the details. The text makes an enticing claim, to learn more about these new shoes. The call to action is simple and clear.

AARP Successful Banner Ad

aarp successful Banner Ad

This AARP banner advertising is a GIF, flashing through several program benefits. The bright red color reflects their brand and stands out on many websites. The evocative photo remains the same, and the call to action at the end is paired with a compelling discount. 

Pottery Barn Kids Successful Banner Ad

Pottery Barn Kids Successful Banner Ad

Here’s another example of GIF banner advertising. This Pottery Barn Kids ad keeps the branding and message the same while switching between two photos. The photos showcase several products in this category.

By focusing on the partnership between two brands, it keeps both brands clear, with an obvious call to action right in the middle. 

American Eagle Successful Banner Ad

AE successful banner advertising example

This American Eagle banner ad is all about keeping it simple. With very little text, only the brand name and a short call to action, all the focus is on the models and the clothes. It also keeps the color palette united by using similar tones for the clothing and landscape. 

The Ridge Successful Banner Ad

ridge successful banner advertising example

This banner advertising does more than just show off the product. It also attracts attention with a side-by-side of the competition. The copy explains what makes this wallet different and then provides a simple call to action. The colors are neutral, making it at-home almost anywhere.

Planet Fitness Successful Banner Ad

planet fitness successful banner advertising example

The bright purple and yellow colors make this ad from Planet Fitness hard to miss. The text is bold with big promises of sales prices and benefits of membership. The call to action is clear on the bottom, and even the branded image on the top has an active tone. 

VRBO Successful Banner Ad

vrbo successful banner advertising example

This banner advertising started with several pictures then landed on this image, which persisted until the viewer scrolled away. The light text on a dark background made the whole image stand out on the website, and the text pops. The creative call to action is enticing. 

Conclusion

Growing your brand is no easy task. As you consider different marketing strategies, don’t forget tried and true options like banner advertising. 

Get creative and focus on what your target market is looking for, their pain points, and make sure to keep your message clear. 

These strategies will help you overcome banner blindness, which can occur when internet users see too much of the same visual noise again and again. Keep it fresh and keep them clicking. 

What kinds of successful banner advertising have you seen out there?

The post 15 Examples of Successful Banner Advertising appeared first on Neil Patel.

Microsoft Great Plains FA

Microsoft Great Plains FA

Microsoft Business Solutions Great Plains is marketed for mid-size business in addition to Navision (which has excellent placements in Europe as well as arising markets where it can be quickly local).
Great Plains Fixed Assets Management component is a durable device that can aid you handle your properties successfully. It incorporates flawlessly with various other Great Plains components like General Ledger, Purchase Order Processing, and also Payables Management making sure precision while minimizing repetitive information access.
Great Plains’ user-friendly visual individual interface makes it very easy to accessibility sustaining information on properties, publications, and so on. The most recent variations of Great Plains Fixed Asset likewise comes with an overall of 16 devaluation techniques covering varied markets for compatibility with firm choices.
Functions:
Easy Asset Setup– Manage and also develop and also endless variety of publications of possessions for each and every business, consisting of company, government tax obligation, alternate minimal tax obligation, as well as a lot more.
Personalized Setup– Add up to 15 user-defined areas to track any type of industry-specific details that you require. You can additionally establish layouts and also defaults to satisfy company requirements.
Possession Tracking– Track extensive info regarding possessions utilizing user-defined or common areas, in several amounts or by a possession part like master ID number or property suffix.
Possession Classes– Define property courses to establish defaults for a team of possessions, in addition to established features such as devaluation or property retired life for several properties at once.
Balancing Conventions– Utilize a range of balancing conventions for taking care of properties consisting of averaging by half year, mid quarter, complete month, complete duration, complete year, as well as others.
Devaluation Management – Use any one of 16 devaluation approaches such as straight line, continuing to be life, and also amortization, and also anticipate your devaluation expenditures for monetary job.
Property Review– View and also examine comprehensive details concerning properties on-screen consisting of possession account, individual, insurance coverage, or lease information, or pierce to the coming from deal to take a look at higher information.
Possession Manipulation– Manage possessions with effective devices for including or transforming possessions such as retired life, transferals, as well as making mass modifications to numerous possessions.
Coverage Flexibility– Share info with a variety of common records such as devaluation journals, residential property transfer, stock checklist, and also property retired lives. Produce personalized records making use of SmartList, Report Writer, as well as Crystal Reports.
All the best with modification, application as well as assimilation and also if you have worries or concerns– we are right here to aid! If you desire us to do the work – provide us a phone call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

This is helpful for dropping, retiring, or merely transforming the details for a collection of properties with a solitary click. Great Plains’ instinctive visual customer interface makes it simple to accessibility sustaining information on properties, publications, and so on. The newest variations of Great Plains Fixed Asset additionally comes with an overall of 16 devaluation approaches covering varied sectors for compatibility with business choices. You additionally have the alternative to back devaluation out, recalculate, include extra depreciable quantity, as well as task devaluation for years in advance for any kind of number of possessions in your publication.

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Take Courage and Don’t Let Difficult Customers Drag You Down –10 Brilliant Business Tips of the Week

The Hottest and Most Brilliant Business Tips for YOU – Handle Difficult Customers and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. Yes, you can even take that to the bank – these are foolproof! You don’t have to let difficult customers defeat you!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!

#10. Email Marketing Works If You Can Get Your Customers Engaged With It

Our first jaw-dropping tip is all about getting more email marketing engagement. Foundr says there are four things you can do. We highly recommend reading the entire article to get the full benefit. So instead we’ll just concentrate on a part of the article.

Relevance

Our favorite tip was all about creating relevant content which your customers and prospects actually want to read. Personalization matters! Why should your customers and prospects read your ad copy if it doesn’t relate to them personally? Admit it – you wouldn’t, either.

So spend some time, and personalize what you can. Yes, you’re busy. We all are.

But email marketing is truly great. It can have a terrific open and conversion rate.

But you need to put the work in.

#9. Where Will Your Advertising Dollar Go? Where Will They Do You the Most Good?

The next awesome tip is about creating the best, most cost-effective ads.  Wordstream tells us there are a ton of reasons why you would want to get started with digital advertising. That is, in contrast to traditional advertising.

We recommend checking out the article in its entirety. It gets into the specifics of cost per click on platforms such as Google search, LinkedIn InMail, Google maps ads, Amazon sponsored advertising, and more. The article has details on industries. You’re bound to find yours!

Difficult Customers Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Don’t let difficult customers defeat you!

#8. Churn, Baby, Churn? Er, Actually, Please Don’t

Our following life-changing tip concerns how to get to net negative churn with your pricing. Open View Partners lays the facts on us.

What the heck is churn? And why do you want it to be negative?

Churn is when your subscription business loses customers. Why does it happen with subscriptions so much?

It all has to do with billing.

So if you see a subscription service which you think you’re going to love, you might even be happy to pay for a month or two, to see what it’s all about. But when you get to the second or third month (or perhaps later), you realize the Spaghetti of the Month Club (or whatever) isn’t worth the $85 you’re paying per month (or whatever).

If you don’t think you’re getting value, then you’ll be reminded of that the moment the bill comes due. And then you’ll cancel.

On the business side of things, of course we don’t want that.

So, what do we do?

Let’s Cut Through the Math

There’s some esoteric math in this article but we’ll try to translate it.

Our fave idea is to determine what your customers want to do, and then put a value on that.

The idea of goal-oriented pricing makes sense to us. Further, the article goes into a fascinating rule of thumb. For whatever money the customer thinks they will save with your solution, charge one-tenth of that.

Hence if you create a solution which will save them $100 per month, then the way is clear. Charge ‘em $10 per month.

But that price is not set in stone! Adjust, test, and see what you get. That brings us to another rule of thumb. If you raise your prices, you can keep doing so until you get more than 20% of your prospects balking at the cost.

Because when that happens, you know you’ve gone too far.

#7. Oh, Behave!

For our next sensational tip, we looked at using buyer behavior to grow your business. Founder U has the answers. What are your buyers doing? And why? Because if you can tap into what motivates your customers, you’ll be really onto something.

We loved the idea of helping people to buy more. This is basically when you get a notification from (for example) from Amazon that tells you people who bought X were likely to also buy Y.

So one idea we liked was that of using social proof. Social proof is when you show prospects how people are using your product or service. So if you sell women’s clothing, you can show women wearing your creations for job interviews or for parties or whatever you like. Because sometimes it helps to see the product in the wild, as it were.

#6. Talk to Your Difficult Customers – Here’s How

This tip is so helpful, and it works! Freelancers Union gives us the lowdown on the kinds of communications solutions you need to draw on to deal with difficult customers.

These communications solutions are actually good for talking to pretty much anyone. Possibly the best tip is to restate their concerns. Why do you want to do this? Because it makes it clear whether you understand what it is they’re complaining about. Or maybe you don’t. Just going ahead without clarification is a recipe for more difficulties.

Another reason is to be able to restate their concerns and complaints in language which softens the situation.

“Oh my God! You’ve ruined me!”

But maybe they really mean: “Delivering my order late is costing me money!”

The softer statement is also far more specific. It has details in it which may be actionable.

One Person’s Meat is Another Person’s Poison

True story time.

Before the internet was much of a thing, your intrepid blog post writer was a data analyst.

This was difficult, slow work, requiring lots of precision. My boss at the time was a rather disorganized person. Furthermore, this person just plain did not like dealing with a certain internal customer.

As a result, when this internal customer asked for reports, their requests were often buried under mountains of paperwork. This meant that not only didn’t an acknowledgment go out – it also meant the reports were often done under extreme pressure. Because the request for a report might have come on the first of the month, but the request didn’t actually get to me until the last day of the month.

You know, the day before the report was due.

This was a lousy way to do things and I told my boss as much. When the boss was away on business, I took to looking through the top of their desk (not in the drawers; that would have been far too intrusive) to see if there were any buried report requests. I would do them, assuming I could find them.

One day, the internal customer called and demanded to speak with me. My boss said, “You’re about to get an earful. I’m sorry.”

Instead, the customer was calling to thank me for being on top of things. And we arranged for this customer to make requests directly of me, thereby leaving my boss out of the equation entirely.

My boss was relieved, my stress level went down, and the customer got what they needed.

Ducking and avoiding this hard to work for internal customer was the worst way to handle things. Please don’t do that to your hard to work for customers and prospects!

#5. Don’t Be Daunted by Difficult Customers Demanding Discounts

Grab this mind-blowing tip while it’s hot!

Difficult customers getting you down? Are they demanding a discount? You’re not alone. Fortunately, HubSpot has the solution.

It’s All About the Strategy

There are several reasons why difficult customers might want discounts. And sometimes they’re not even trying to be difficult! So, when do you give in?

HubSpot says it’s more important to figure out why, and how.

Tough Prospects Credit SuiteHaggling For the Sake of Haggling

If you don’t think this exists, think again. Possibly our favorite tip concerned this very subject. Essentially, if you seem close to a meeting of the minds, but the rug keeps getting yanked, that should tell you something.

Sometimes, customers and prospects push for discounts because they unfairly believe every product and service is overpriced. How do you deal with these difficult customers? Ask why they want a discount.

Having to give a reason is very powerful. If they can’t – that is, it’s not a budget consideration – a lot of people will back down.

Quid Pro Quo

Another great strategy is a form of compromise. Such as, I’ll give you 15% off if you commit to an extra year on your service contract. Or whatever bargain you think is best.

But no matter what, don’t just hand out discounts willy-nilly, to anyone who wants them. That’s a sure-fire way to fail in business. You just won’t make enough money. Your difficult customers and prospects will smell blood in the water, and they’ll all want less.

And, most importantly, it gives off a clear signal that you don’t believe in your own work product.

Ouch.

Difficult Customers Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Don’t let difficult customers defeat you!

#4. Tackle the Triple Bottom Line

Check out this spectacular tip, all about balancing your profits to a higher purpose. Startup Professionals says there’s currently a kind of triple bottom line. It’s not enough to just make money. You also have to be socially responsible. And green. Also known as people, planet, and profit.

So, how do you juggle all of that?

What Does Success Mean to YOU?

That’s the first step, and we could not agree more. If your sole concern is social responsibility and being green, you may find you don’t make too much money. And so the article (rightfully, we think) suggests you might not want to be an entrepreneur. Maybe a nonprofit or a government role is more your speed.

You know, there’s nothing wrong with either.

Measure!

Hey, there’s our favorite thing to do. Measure not just your profits. How about seeing if you can quantify how much you’re helping the planet? One ton less paper used every quarter is something you can point to. It’s tangible. And you can adjust as well. Maybe that’s hard to do. Or maybe it’s a lead pipe cinch, and you can do better. But you won’t know that until you start measuring.

#3. Get More Done – Yes, You Can!

It’s not your imagination: this winning tip can help make you more productive. Fundera tells us a lot of it is about procrastinating. We all do it. So what happens if we do something at least semi-productive during that down time?

Two ideas they had which we really liked were to do minor chores and to change your scenery. If you’re putting off a task, how about spending a few minutes tidying up your desk? If you’re procrastinating about something, why not change the venue? You may find getting a little exercise, or just a new set of walls to stare at, can bring your productivity mojo back.

So one of our favorites was a bit of relaxation therapy. Apparently, there’s a real-live Japanese study which supports a few minutes looking at pictures of baby animals can increase your concentration and, thereby, your productivity.

Note: we said minutes, not hours.

One, two, three, everyone – awwww.

#2. Back to Email Marketing – We’re Talking About it a Lot Today…

Our second to last unbeatable tip can give you a new perspective on email strategy. Sumo has some excellent ideas.

Now, we’ve looked at this kind of marketing before. Yet it bears repeating. Essentially, one of the things you want to do is communicate with your customers and prospects at logical times.

Sumo shows off two different flavors of welcome emails. One is a welcome for signing up for a webinar. The other is a welcome with a giveaway. By using two separate welcome emails, why not try a little A/B testing?

Our fave bit was the emails both set expectations. They both tell you how often you’ll hear from Sumo. So if it’s too much or too little email, you can’t say you didn’t know.

#1. Human Resources Means Managing Actual Humans

We saved the best for last. For our favorite remarkable tip, we focused on HR management tips. Effortless HR says communications are key. Kind of like our tip #6, although presumably your employers are easier to take than your toughest customers!

So our fave idea was one which we truly hope is something of a no-brainer. That is, encourage all opinions and ideas.

Yes, even the ones that maybe aren’t so positive. You just might learn something.

So which one of our brilliant business tips was your favorite? And which one will you be implementing now?

Difficult Customers Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Don’t let difficult customers defeat you!

The post Take Courage and Don’t Let Difficult Customers Drag You Down –10 Brilliant Business Tips of the Week appeared first on Credit Suite.