Location: London Remote: Yes Willing to relocate: No Technologies: Go, Kubernetes, CI (Buildkite and Jenkins), Git/Perforce, Protobuff Résumé/CV: On request Email: me@filip.dev Build and release engineer for 2 years. Previous background was in IT as a team lead of 5. My team owns and maintains a distributed CI platform in the cloud with 1000s of … Continue reading New comment by theThreeTuples in "Ask HN: Who wants to be hired? (April 2021)"
Author: Robin Mitchell
How to Use Quizzes in Your Marketing Strategy
Using quizzes in your marketing strategy is one of the most underrated marketing moves.
Seriously.
They are incredibly effective at generation leads, engaging your audience, and much more.
But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.
At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.
Part I: Creating Your Quiz
There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first.
Title Selection & Quiz Types
The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make.
Here are a few of the most common quiz titles;
- The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Compare “How much do you know about the Golden State Warriors” against “How much do you actually know about the Golden State Warriors” and you’ll see what we mean. No one likes to back down from a challenge, right?
- “The Which (Blank) Are You?” Title: This one’s a classic. Due to our innate inquisitive nature, sometimes we just have to know which Marvel superhero we are before we die. It’s just one of those things we have to cross off our bucket list.
- The “Celebrity Personality” Title: This is your typical personality quiz with the substitution of celebrities to give it that added pizazz. Because of the use of celebrities, they’re more likely to get someone’s attention sheerly through being starstruck.
Choosing The Quiz Type
The quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:
- The Personality Quiz – We like to hear good things about ourselves, so because of the “self-serving bias,” personality quizzes work so well. This type of quiz categorizes people into personalities that compliment them based on their answers. If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave.
- The Knowledge Test: The knowledge test simply challenges anyone’s knowledge on a given subject. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics.
Crafting Quiz Questions
Now that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions!
Here are some things to keep in mind when formulating your questions:
- Infuse Personality into Your Quiz: Breathe some life into your quiz by injecting your personality into it. Approach your audience as if you were talking to them in person. Make your audience feel comfortable so that they’ll be more likely to opt-in later.
- Use Images for Your Questions: There’s nothing wrong with having text-only questions, but don’t be afraid to use images either. Using pictures keeps things interesting and relevant, it also makes your quiz feel more like a trivia game.
- Keep It Short: People don’t have the longest attention spans, so keep things simple and sweet. Aim between 6 to 10 questions for your quiz, in general, this will only take your audience about two to three minutes to complete.
Designing A Lead Capture: Do’s and Don’t’s
After coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list.
You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture:
Do: Incentivize Your Lead Capture Form
Give your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list.
Don’t: Ask For Information You Won’t Use
What’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address.
Otherwise, you risk annoying your audience and having them bounce from your quiz.
Do: Be Honest About Your Marketing Strategy
It won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy.
Be honest with your audience. Give them a quick heads up about what’s to come, like this:
Creating Shareable Results
Now onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority.
Here are a couple of pointers that will help you create results worth sharing:
- Be Honest and Positive: Positive emotions are more likely to promote sharing, so create results that compliment your audience into sharing what they got. At the same time, be honest with your results. Don’t tell your audience that they’re something they aren’t.
- Use Share-Worthy Images: Just like how we used images for your questions, we’re going to want to make sure we use images for your results. This time around, you want to use some pretty interesting pictures; ones that are worth sharing. This is what’s going to attract attention when people share their results on social media.
- Create A Call-To-Action: Don’t let your interaction with the audience end at the results. Provide a call-to-action for your audience. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.
Part II: Distributing Your Quiz
Now it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost.
Share Your Quiz on Facebook and Twitter
When sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:
- Be sure to use an attractive image to represent your quiz.
- Make sure you have a captivating headline for your quiz.
- Share both the image and the caption with a shortened link to track results.
Don’t Be Afraid to Use Paid Advertising on Facebook
The process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.
- Selecting Your Target Audience: You have your choices of selecting a target audience by location, demographics, behaviors, and connections. You can even break these categories down even further. Let’s take location for example. We can narrow down the location to country, state/province, city, and zip code. Why would we want to do this? Maybe your brand wants to target an audience within its immediate vicinity. We don’t know. It’s up to you how you want to set the parameters for your target audience. So give it a try.
- Creating A Custom Audience: Creating a custom audience consists of working with a list you’ve uploaded ahead of time. Facebook then generates an audience based on that list of previous customers you’ve already worked with.
Part III: Marketing Automation Follow-Ups
Here’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought.
We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers.
Here’s a four-step sequence that your marketing automation email follow-ups should live and die by:
Thank Your Audience for Taking Your Quiz First
Immediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon.
Encourage Your Audience to Retake Your Quiz
After a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results.
This is the perfect transition from your “thank you” email to sending out different content.
Build Trust with Case Studies or Testimonials
After a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for.
Convert Your Leads into Paying Customers
After two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand.
The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal.
Part IV: Examples of Quiz-Use in Every Industry
It’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy.
Retail: Z Gallerie
Z Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer.
Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation.
It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right.
Software: Cloud Sherpas
Cloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.)
Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached.
Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right?
Marketing: The Foundation
The Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners.
The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.
Nonprofit: Pin Cancer
Pin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer.
On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!
@PinCancer @Jakeherbert84 true! Can’t match the style of a ninja!
— Reece Humphrey (@ReeceHump60kg) August 25, 2015
Conclusion
Who knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it.
Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion.
Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get.
Have you used quizzes in your marketing strategy? What were the results?
The post How to Use Quizzes in Your Marketing Strategy appeared first on Neil Patel.
New comment by rsvpdd2 in "Ask HN: Who wants to be hired? (September 2020)"
Location: Boston, MA Remote: Yes Willing to relocate: Yes but only to NYC or Denver Technologies: Python (Pandas, Numpy, PyTorch, sklearn, Tensorflow, Flask), GCP (GCS, GKE, BigQuery, Pub/Sub, AI Platform), AWS, Terraform, SQL, Docker/Kubernetes, Airflow Email: igodfried@isaac26.com Portfolio: isaacmg.github.io Looking for data scientist and ML engineer roles. Specialty is in time series forecasting but have …
The post New comment by rsvpdd2 in “Ask HN: Who wants to be hired? (September 2020)” first appeared on Online Web Store Site.
Hamilton better than Schumacher, Senna – Murray Walker
Formula One commentary legend Murray Walker believes Lewis Hamilton is better than Ayrton Senna and Michael Schumacher because he does not share their “highly debatable driving tactics”. The post Hamilton better than Schumacher, Senna – Murray Walker appeared first on Buy It At A Bargain – Deals And Reviews.
Mux is hiring a product designer for developer tools and video
Article URL: https://mux.com/jobs/?hnj=14
Comments URL: https://news.ycombinator.com/item?id=22622746
Points: 1
# Comments: 0
NASA researcher asserts clear-cut evidence of life that is e…
NASA researcher asserts clear-cut evidence of life that is extraterrestrial Collegeessaywritinghelp is a write-up organisation, today online, as well as the pre distinguished web site to acquire essays on! Admissions policemans require to analyze an incredible selection of university essays, the bulk of that are featureless. If you comprehend what you desire to examine in …
The post NASA researcher asserts clear-cut evidence of life that is e… appeared first on Buy It At A Bargain – Deals And Reviews.
Kanaan's IndyCar fairwell tour includes Indy 500
Tony Kanaan will close his wildly popular IndyCar career this season on a farewell tour of oval tracks and the Indianapolis 500.
The post Kanaan's IndyCar fairwell tour includes Indy 500 appeared first on Buy It At A Bargain – Deals And Reviews.
Money Trading – How To Read Currency-Pair Quotes
Many of us are made use of to seeing one cost for items-a loaf of bread prices $1.89; a supply offers for $39.50 per share, and so on. Getting one money with an additional one can be a genuine headscratcher, yet this post will ideally abate some of your complication.
Just How Currencies Are Traded
Money are traded in money sets. A typical money set is the U.S. buck (USD) and also the Japanese yen (JPY), revealed as USD/JPY.
The proposal cost informs you exactly how numerous systems of the counter money (the money provided after the reduce) you can acquire for one device of the base money (the money provided initially). The ask cost informs you exactly how lots of systems of the counter money you require to get one system of the base money.
If you’ve been taking note, you’ve definitely seen that the marketplace manufacturer is acquiring bucks for 116.01 yen, and also offering them for 116.05. This “earnings” (the distinction in between the proposal as well as the ask) is called the spread, and also is gauged in pips. One pip amounts to each decimal-point distinction in between the proposal and also ask, so in this instance, the spread is 4 pips.
For an additional instance, allow’s look at the Euro-U.S. buck (EUR/USD) money set. Usually, the U.S. buck is the base money, however not when contrasted to the “Queen’s money” of the Great Britain extra pound (GBP), the Australian buck (AUD), or the New Zealand buck (NZD), neither when contrasted to the Euro (EUR).
Typical Currency Pairs
There are 4 “significant” money sets: EUR/USD, USD/CHF, usd/jpy, and also gbp/usd (GCHF = Swiss franc); and also 3 “product” sets: USD/CAD, AUD/USD, and also NZD/USD (CAD = Canadian buck). That’s an overall of 8 money, which are a whole lot much easier to adhere to than the greater than 13,000 supplies that are proactively sold the U.S. stock exchange.
You may have additionally observed that the money sets over all include in the U.S. buck. Any kind of money set that does not utilize the USD as either the counter money or the base money is taken into consideration a cross money.
Money are traded in money sets. The quote cost informs you just how numerous devices of the counter money (the money noted after the reduce) you can acquire for one system of the base money (the money provided initially). The ask rate informs you exactly how several devices of the counter money you require to acquire one system of the base money. Commonly, the U.S. buck is the base money, however not when contrasted to the “Queen’s money” of the Great Britain extra pound (GBP), the Australian buck (AUD), or the New Zealand buck (NZD), neither when contrasted to the Euro (EUR).
Any type of money set that does not utilize the USD as either the counter money or the base money is taken into consideration a cross money.
The post Money Trading – How To Read Currency-Pair Quotes appeared first on ROI Credit Builders.
Exclusive Investor Funding-Get The Money You Need To Invest Now
Exclusive Investor Funding-Get The Money You Need To Invest Now
To sustain brand-new organisation particularly in property, building and construction, amusement you require a back up of exclusive financier financing. You additionally require to have reasonable to superb credit history to acquire personal capitalist financing. There are lots of well-known names in this service.
A person that has actually done well economically and also is prepared to give funding for a service is recognized as an Angel capitalist. Exclusive capitalist financing generally offers you cash versus your personal count on acts, exceptional service concept, and also fluid price of the land or service.
This type of financing includes a high danger and also as a result they require a high roi. People supplying personal financier financing have a leave technique prepared to make sure that the initial financial investment bring them greater than 5 times the return in 3 to 5 years. The departure technique might consist of IPOs or purchase.
An exclusive financier financing is done by examining business strategy. The financing institute or the private after that have a financial investment proposition that is both adequately appealing as well as practical to capitalists. This financing can be increased by a team of capitalists.
Not simply in the United States yet this kind of financing can sustain brand-new companies in establishing nations also. Equity capital as well as personal capitalist financing job together for someone that is establishing a brand-new organisation. Firms utilize these funds to enhance its R&D, sales and also advertising and marketing initiatives.
Exclusive financiers are currently looking for to arrange themselves, making a larger entity than simply functioning independently to get little gains. Once they merge in their financial investments as well as develop a network of personal capitalists they can grow returns and also this suggestion is really appealing.
The lower line: also if you do not have the cash today to spend, you can definitely discover the cash, whether you need to merge your cash with others or acquire personal financier financing from an establishment. Do not allow an absence of funds hold you back; do your research study, create a strategy, as well as begin spending as well as obtaining abundant from the marketplace.
To sustain brand-new company particularly in genuine estate, building, amusement you require a back up of personal financier financing. Personal capitalist financing generally provides you cash versus your personal depend on acts, superb company suggestion, and also fluid price of the land or service. A personal financier financing is done by assessing the service strategy. Endeavor resources and also personal financier financing job hand in hand for someone that is establishing up a brand-new organisation.
The post Exclusive Investor Funding-Get The Money You Need To Invest Now appeared first on ROI Credit Builders.
7 U.S.-born gamers enter leading 15 of NHL draft
Led by No. 1 general choice Jack Hughes, 7 U.S.-born gamers were taken within the initial 15 choices of the NHL draft on Friday. That’s one of the most Americans taken that high in the modern-day draft– considering that 1963.
The post 7 U.S.-born gamers enter leading 15 of NHL draft appeared first on Buy It At A Bargain – Deals And Reviews.