Author: Sandra Moorman

New comment by vitalikis in "Ask HN: Who wants to be hired? (November 2021)"

Location: Kyiv, Ukraine

Remote: Yes (During pandemic)

Willing to relocate: Yes (USA / Canada)

9+ years of experience, expert in e-commerce. GCP cloud architect. Hands-on experience in all stages of the software development lifecycle, including software architecture design, business requirements analyze, test automation, implementation and delivering. Has strong experience in acting as software reliability engineer during hyper-care and business-critical periods.

Skills:

– Computer Science, Solution Architecture, Site Reliability Engineering, Software Design, Software Development Life Cycle (SDLC), Team Leadership.

– Frameworks\languages: Java + Spring Framework stack (Boot, MVC, Rest, JPA, Security, etc), Micronaut, Javascript, Python
– Platforms: SAP Hybris Commerce, SAP Commerce Cloud, Adobe AEM (CQ).

– Testing: jUnit, Mockito, Cucumber, Spock. Performance testing: Gatling, jMeter

– Methodologies\processes: Scrum, Kanban, Pair-programming, TDD (Test-driven development), BDD (Behavior-driven development), Continues Integration\Development\Delivery.

– Infra: Docker, Kubernetes, Docker Swarm, Ansible, Jenkins, Gitlab CI\CD, Prometheus, Grafana, NewRelic, Google Cloud Platform, Amazon Web Services

– Frontend: Javascript, Vue.JS, Vuex, LitElement

Résumé/CV: Linkedin http://bit.ly/2G508M9 / Detailed CV upon request

Email: hn@techh.dev

How to Use LinkedIn’s Social Selling Index Like a Pro

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index.

This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score. 

What Is LinkedIn’s Social Selling Index?

Launched in 2014, LinkedIn’s Social Selling Index (SSI) measures how effective you are at social selling on the platform.

LinkedIn uses four factors to calculate your SSI:

  • establishing a personal brand
  • finding the right people
  • engaging with insights
  • building relationships

Each factor is worth 25 points. Complete them all, and you’ll get a perfect score.

There are several reasons to aim for a high Social Selling Index. For starters, a high score increases your reach on the platform. Even if the LinkedIn algorithm doesn’t directly take your SSI into account when determining the reach of posts, all of the individual factors that go into calculating your SSI help you reach a wider audience.

A high SSI can also result in more connection requests and more people following you—which establishes you as a thought leader in your industry and makes it easier to connect with decision-makers.

LinkedIn provides data to back up some of these claims. According to their Social Selling Index page, leading social sellers create 45 percent more opportunities than lower social sellers and are 51 percent more likely to reach quota. In addition, 78 percent of them outsell peers who don’t use social media.

How to Find Your LinkedIn SSI Score

It’s simple to find your SSI on LinkedIn. If you’re already logged into LinkedIn, follow the link below to see your score.

Find your Social Selling Index.

You can also access your SSI through Sales Navigator by navigating to Admin and clicking User Reporting.

LinkedIn's Social selling index dashboard

Key dashboard information to pay attention to includes:

  • your SSI score
  • the score for each of the four components
  • how your SSI compares to your industry
  • how it compares to your network

We’ll discuss what each of these metrics means in detail next.

LinkedIn Social Selling Index Metrics

As I mentioned above, LinkedIn uses four factors to calculate Social Selling Index: establishing a personal brand, finding the right people, engaging with insights, and building relationships.

But what do each of those metrics actually mean?

LinkedIn Social Selling Index Metrics

Here’s what you need to know.

Establishing a Personal Brand

For this metric, LinkedIn looks at how complete your profile is and the quality of the content you post on the platform. Do you have a cover photo, a complete job history, and recommendations? How many posts are you creating, and how many views and comments are those posts receiving?

Finding the Right People

This metric is heavily focused on Sales Navigator, making it tricky for free users to get a good score. LinkedIn wants you to use its tools to find the right people, reach out to them successfully, and create systems and automation to make the process smoother.

Engaging With Insights

Are you sharing popular content? If not, then you probably won’t score too highly in this metric. The more content you share and the more views, likes, and comments it receives, the better you’ll score.

Building Relationships

The final metric is all about network management. It’s a measure of how often and successfully you reach out to people.

How to Use LinkedIn’s Social Selling Index

Exactly how useful is LinkedIn’s Social Selling Index beyond being a vanity metric? It’s a fair question.

Some people, like Andrew O’Hearn, don’t see much value in the tool. He believes SSI is a way for LinkedIn to push Sales Navigator.

Do we really want to reinforce the ‘keyboard commando’ proclivities of some LinkedIn users who don’t often test their online assumptions in the real (face-to-face) business-related networking communities?

I think there are quite a few things you can do with SSI, however. Here are a few reasons to pay attention to LinkedIn’s Social Selling Index.

Measure Your Personal Brand

Checking your SSI is a great way to understand the strength of your personal brand and take actionable steps to improve it. After all, what gets measured gets managed, and you may not realize just how far you are behind your peers until it’s pointed out.

Because every improvement results in an increased score, SSI also provides a way to gamify the process, making you much more likely to actually do it.

Identify Areas for Improvement

You may think you’re slaying LinkedIn, but perhaps you’re not making enough new connections or posting enough valuable content. Either way, your SSI can easily highlight areas to improve.

Use It as a Benchmark

Perhaps the best use for your SSI is as a benchmarking tool. The tool automatically compares your profile to other people in your industry and your network, so a quick glance will show you where you currently stand.

You can also use your personal score to track improvements and growth as a social seller. This is exactly what Microsoft did with their sales reps. When they first onboarded users onto Sales Navigator, their median SSI was 48. After a few months of training and activity, their average SSI score increased to 56.

The impact of that increase was telling. Those with higher SSIs saw a 37-percent increase in opportunities, and every 10-point increase saw 4.3 more opportunities.

How to Improve Your SSI

It doesn’t matter what your SSI score is, there’s bound to be something you can do to improve it. Below I’ve listed five of the best strategies to improve your SSI and increase your effectiveness on the platform.

Fill out Your LinkedIn Profile Completely

The first and easiest thing you should do to improve your Social Selling Index is to completely fill out your profile. There’s a lot to do here, so here are some jumping off points to get you started.

  • add a profile picture
  • fill out your job title
  • add a helpful, keyword-rich summary
  • add your education and skills
  • request recommendations from colleagues and clients
  • add examples of your work in the featured section

You’ll be amazed at how much your SSI score can jump just by filling out your profile properly. Be careful, though. You don’t want to include so much information that your profile becomes unreadable.

Whenever you are adding information to your profile, always ask yourself whether people would find it useful.

Connect With the Right People on LinkedIn

You need a big network to succeed on LinkedIn. Remember, while quantity is important, so is its quality. That means you shouldn’t send invites to random people. Instead, you take the time to find the right people.

That means people who:

  • you know personally
  • are thought leaders in your sector
  • work in your sector generally
  • are people you buy from or sell to

The more cohesion in your network, the stronger it will be.

Use LinkedIn’s advanced search functionality to find the right people to connect with. Some of the features are only available for premium accounts, but even free users can leverage filters to find relevant people to connect with and improve their SSI.

You can also find related connections under “My Network” > “People you may know.”

Post Quality Content Targeted for LinkedIn Users

One of the easiest ways to improve your SSI categories is to post quality content. This will improve your personal brand, build relationships, and engage with other users.

Quality content can come in the form of LinkedIn posts, or you can try more advanced tactics.

Engage With Your Network and Beyond

Having a big network is important, but so is engaging with them. You need to be in regular contact with a good chunk of your network to show the algorithm you’re committed to building long-term relationships.

Don’t just spam a load of people with connection requests. Aim high and start to follow thought leaders in your industry. Engage with their content thoughtfully and try to strike up a conversation. Make sure you’re responding to everyone who comments on your posts, too.

Conversations are becoming more important than ever on the platform. LinkedIn reports a 43 percent year-over-year growth in conversations during Q3 of 2021. The more engaged you are, the higher your SSI score will be, and the more conversations you’ll end up having.

Use Sales Navigator

One of the reasons LinkedIn pushes the SSI is to encourage adoption of Sales Navigator. In fact, it’s impossible to get close to 100 without using the paid-for subscription. If you already are a Sales Navigator user, you’ll want to leverage as many of the tools’ functions as possible.

In particular, use the saved search feature to automate finding relevant people to connect with.

Social Selling Index FAQs

What is a good LinkedIn SSI score?

A good LinkedIn SSI score is 70+. Between 40 and 70 can be considered okay, while under 40 is poor.

How do I find my SSI Score?

Simply follow this link to visit the SSI page on LinkedIn.

How important is the SSI score?

A good SSI score can help boost your influence on the platform and make sure you are doing all the things you need to do to become a good social seller.

How often will my SSI update?

LinkedIn updates the Social Selling Index once a day.

How is the Social Selling Index calculated?

LinkedIn uses four categories to calculate Social Selling Index: establishing a personal brand, finding the right people, engaging with insights, and building relationships. Each category is worth 25 points.

Social Selling Index Conclusion

LinkedIn’s Social Selling Index shows how effectively you’re using the platform. Given the importance of social selling in many B2B industries, that kind of insight is crucial. It’s also a way to see how you compare to your industry rivals and find areas for improvement.

With a little more time spent crafting your profile, growing your network, and engaging with peers on the platform, you can send your SSI soaring. That can mean substantially more leads and sales. So, get out there and start making LinkedIn work harder for you.

What’s your best SSI metric?

Smarking (YC W15) Is Hiring an Implementation and Tech Partnership Manager

Article URL: https://jobs.lever.co/smarking/237fb34f-8fd1-431e-b631-1374fb73bfd6

Comments URL: https://news.ycombinator.com/item?id=24944299

Points: 1

# Comments: 0

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Business Loans for Startups: Everything You Need to Know

The idea of business loans for startups is kind of vague.  I mean, a business that isn’t even operating yet can’t exactly get a business loan.  The people who want to start the business can get a loan to get going, but it will technically be a personal loan, not a “business” loan in terms of a loan to the business directly.  

Business Loans for Startups: Do They Exists and How Do You Get Them?

The truth is, a startup isn’t just a business that hasn’t started yet.  The term startup also includes any business that is still in its beginning stages.  For example, they may be in their first round of financing, or still trying to get ramped up.  Surprisingly, some businesses stay in the startup phase for up to 2 or 3 years. 

Why does that matter?  Because, if they have been operating for any amount of time, that changes the game.  They could then potentially have business credit, which could help them get the funding they need on the merits of their business more so than their personal credit. These would be what we call business loans for startups. For many reasons, it’s harder for startups to get business loans.

Find out why so many companies use our proven methods to get business loans. 

Business Loans for Startups: Traditional Lenders

Not surprisingly, a lot of startups will not qualify for business loans from traditional lenders.  Some will, but most will have to go the SBA route if they qualify at all. The SBA, or Small Business Administration, offers loan programs through partner lenders.  More startups will qualify for these loans. The reason is, their programs are government backed.  As a result, the lenders are able to be a little more relaxed when it comes to eligibility and approval.  There is a lot of red tape involved, but it can be worth it if you qualify. Here are some examples of SBA loan programs that may work well for startups.  

7(a) Loans 

This is the Small Business Administration’s main loan program. It offers federally funded term loans up to $5 million. The funds can be used for expansion, purchasing equipment, working capital and more. Lenders include banks, credit unions, and other specialized institutions in partnership with the SBA who process these loans and disburse the funds. 

The minimum credit score to qualify is 680.  In addition, there is a down payment requirement of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. In the case of startups, business experience equivalent to two years will suffice. 

This is by far the most popular of the SBA loan programs, and the funds are available for a broad range of projects, from working capital to refinancing debt, and even buying a new business or real estate. 

Business Loans for Startups: 504 Loans fundability for startups Credit Suite

These loans are also available up to $5 million and can buy machinery, facilities, or land. They are generally used for expansion.  Like 7 (a) loans, private sector lenders or nonprofits process and disburse these funds. They work well for commercial real estate purchases especially. 

Terms for 504 Loans range from 10 to 20 years.  Unfortunately, funding can take up to 90 days. They require a minimum credit score of 680, and collateral is the asset it is financing. There is also a down payment requirement of 10%, which can increase to 15% for a new business. 

There is also 2 year in business requirement, or equivalent experience for management, if the business is in the startup phase.  

Microloans 

Microloans are available in amounts up to $50,000. They work for starting a business, purchasing equipment, buying inventory, or for working capital. Community based nonprofits handle SBA microloan programs as intermediaries. 

Interest rates on these loans are 7.75% to 8% above the lender’s cost to fund, and the terms go up to 6 years. Similar to other programs, they can take up to 90 days to fund. The minimum credit score is 640, and the collateral and down payment requirements vary by lender. 

SBA Express loans 

These loans max out at $350,000.   They have a maximum interest rate of 11.50%. In addition, terms range from 5 to 25 years, and the SBA guarantee is less than it is with their other loan programs at 50%. To qualify, your credit score must be above 680.  Another requirement is that you must have a debt to service ratio of 1.1 or higher. If the loan is greater than $25,000, collateral may be necessary. It depends on the lender. 

The turnaround for express loans is much faster.  The SBA takes up to 36 hours to give a decision. Also, necessary paperwork for application is less.  As a result, express loans a great option for working capital, among other things, if you qualify. 

Find out why so many companies use our proven methods to get business loans. 

Business Loans for Startups: SBA CAPLines

There are 4 distinct CAPline programs that differ mostly in the expenses you can use them to fund. Each carries a maximum amount of $5 million and an interest rate that ranges from 7% to 10%. Funding can take 45 to 90 days. 

The four different programs include: 

  • Seasonal CAPLines -Financing for businesses preparing for a seasonal increase in sales.
  • Contract CAPlines -Financing for business that need funding to fill a contract.
  • Builder’s CAPLines -Financing for businesses taking on a real estate or construction project.
  • Working capital CAPLines -Financing for businesses that are struggling with a short-term slump in sales.

Credit score must be at least 680 to qualify, and there is no minimum time in business requirement unless you are getting a seasonal CAPline. That one carries a one year in business requirement. 

The SBA offers these programs, and a lot more, for small businesses.  Find out more about the SBA and what they offer here.

Business Loans for Startups: What You Need to Apply

There are several things that lenders will look at, whether you are applying for an SBA loan or not.  Some of it, like credit reports, you cannot control. What you can control is the presentation you make in the form of a business plan.  It needs to look professional and be well written and complete. That may mean pulling in some outside help in the form of consultants, writers, or both.  In general, a well put together, complete business plan includes the following. 

Opening

An Executive Summary

This is a complete summary of the business idea. 

Description

The description goes into further detail than the summary, describing the business. What type of business is it? What product or service will it offer? This is where you work to get others excited about your business. Note that this is important even if your business is already operating.  It will just be in the present rather than the future tense.  

Strategies

Layout your plan for getting started. Do you have a marketing plan, area in mind for location, or idea of how many employees you will start with? What is your ramp up plan? Again, already operating businesses will state the current operating strategy.

Research 

Market Analysis

This actually includes two parts. All that market research you did goes here: 

Analysis of audience

What need will your business fill, and for who? Are you a child care facility filling a need for affordable child care for working moms? Are you an eatery filling a need for a lunch spot for those working downtown? How will your business fill the need? All of that information goes in this section. 

Competitive Analysis

Is there already a business working to fill this need? Is there room for more? How do you plan to compete with them? 

If you are not a new business, this will be a market analysis that supports your need for funding, or that shows your business is strong and growing.

Strategy

Plan for Design and Development

How is all of this going to play out, from start to finish. What steps are you going to take? This is more detailed than your strategies section.

Plan for Operation and Management

Who will own or does own the business and who will run or currently runs it from day to day. This could be as simple as stating that you are the sole owner and operator, or as complicated as laying out a complete partnership plan or board or directors’ format. It just depends on how your business works. 

Find out why so many companies use our proven methods to get business loans. 

Financials

Financial Information

This section includes current financials, projections, and a budget plan for the loan funds you are applying for.  Lenders need to see that you know how to handle the funds you get, and that you have a plan for paying them back.

Private Lender Options for Business Loans for Startups

Regardless, any traditional lender is going to check personal credit history.  They are also going to look for a higher credit score. If your personal credit score isn’t the best, consider looking at private lender options.   

These are alternative lenders that have less strict eligibility requirements.  They do have higher interest rates and less favorable terms than traditional loans however, so choose wisely. 

BlueVine 

If you have been in business for at least 6 months and have $120,000 annual revenue, you may qualify for a loan from BlueVine. Amazingly, the credit score for a line of credit can be as low as 600. Furthermore, if you want invoice factoring, you can get approval with a score as low as 530. 

Kiva 

Kiva is a little different. For example, the interest rate is 0%, so even though you have to pay it back it is absolutely free money. They don’t even check your credit. However, there is one catch.  You have to get at least 5 family members or friends to throw some money in the pot as well. In addition, you have to pitch in a $25 loan to another business on the platform. 

Accion 

If your personal credit is okay, Accion may be a good fit for small business startup loans bad credit. It is a microlender, a nonprofit, that offers installment loans to both startups and already existing businesses. The minimum credit score is 575. In some places they will go as low as 500. You don’t have to already be in business, but if you are not, you must have less than $500 in past due debt. In addition, your business needs to be home or incubator based. 

Loans are from 6 to 60 months and interest rates range from 7% to 34%. A personal guarantee, and sometimes specific collateral, is necessary in most circumstances. 

Credibly 

Credibly is also a good option for business loans for startups if you are already generating some revenue. They offer short term loans for both business expansion and working capital. You must be in business for at least 6 months to qualify, and they will approve loans to those with credit scores as low as 500. 

Business Loans for Startups: Other Options for Startup Funding 

Typically, a business is going to need to combine more than one type of funding to start and run a business.  Of course, traditional investors are the funding source of choice. However, investors are not an option for everyone.  Here are a couple of other options. 

Crowdfunding

What is the newest innovation in small business funding? It is actually quite an arousing invention. Crowdfunding sites allow you to pitch your business to thousands of micro investors. Anyone who wants a piece of the action can buy a piece of the proverbial pie. 

Investors pledge amounts on a broad spectrum depending on the campaign and the platform used. They may give $80, they may give $150, or they may give over $500. 

Though not always required, most entrepreneurs offer rewards to investors for their generosity. Most often, this comes in the form of the product the business will be selling. Different levels of giving result in different rewards. For example, a $50 gift may get your product A, and a $100 gift will get you and upgraded version of product A.  Find out more about crowdfunding here and here. 

Angel Investors

Angel investors come in all shapes and sizes.  From investment firms to your mom, virtually anyone can swoop in and lift a company up financially.  Some of the top angel investments have become companies that change the world. Learn more about this option here. 

Business Loans for Startups: Work on Overall Fundability

You need to start working on business fundability from day one, before you even think about business loans for startups. There are several reasons for this, but the most important one is that it fundability is starting long before you realize it.  So much goes into it that you probably do not even realize. In fact, some of it is not even related to your business. Learn more about fundability, how it starts, and how to make it strong here. 

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New comment by HannaTalend in "Ask HN: Who is hiring? (December 2019)"

Talend | Senior Security Architect | Paris or Nantes in France, or Bonn in Germany | Full-Time | Onsite

Talend is a cloud and big data integration software company with deep open-source roots. Talend is one of the largest open-source companies in the world, and we sponsor a lot of foundations such as the Apache Foundation.

We are looking for a Senior Security Architect to join our Architecture team. You will work closely with the Development team and the Cloud Operations team on all aspects of Software Development and SaaS Operations related security and be responsible, amongst others, for coaching on secure programming practices and related code reviews and documenting the software development lifecycle from a security standpoint.
If you love working on data masking, data in motion, encryption etc. you should speak to us :)!
All details: https://jobs.lever.co/talend/603edbd4-a7df-4d5c-9186-3ee2021…

Talend | Backend Developer | Paris or Nantes, France | Full-Time | Onsite

We are looking for a Backend Developer to join the R&D organization, to develop and integrate the product documentation web services across all the Talend product range and support all development teams in implementing and maintaining those services.
All details: https://jobs.lever.co/talend/3d23a6e2-6d19-4089-8636-00e1790…

What we offer you: Join a passionate team and work with the latest technologies (Hadoop, K8s, Terraform, AWS, GCP to name a few). A challenging but rewarding environment with international scope. Top modern offices with ideal locations.

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Recently funded… $250,000.00 in Private Equity for our client in Prescott, AZ!

The financing was a great asset for our client in providing the means to purchase a prime location property.

We take pride in being able to see our clients meet their goals and better their business!

Click Here to see how much funding you can get for your business.

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