School districts across the country are hiring military veterans as teachers.
This comes as school districts nationwide face teaching shortages.
Eighty-six percent of public schools reported challenges in hiring teachers this past school year, according to the National Center for Education Statistics.
Pavel said that thanks to help from nonprofit Teach for America, he became a 9th grade English teacher in Detroit.
Pavel said he found he already had many skills needed to teach.
“Every veteran has had to work with a diverse group of people,” said Pavel. “They have had to be able to accomplish some type of mission, and they’ve built resiliency as the result of the things they have had to do.”
Now, Pavel said he is CEO of his own nonprofit called the Warrior-Scholar Project.
The program helps veterans earn degrees and find careers across the United States.
ASPIRE to Teach, another program, said it’s helped 2,500 veterans earn their teacher’s license.
ASPIRE to Teach is an alternative teacher preparation program in Colorado. The program is available for teachers in all Pre K-12 educational settings.
Jessica Bell graduated from the ASPIRE to Teach program in Colorado and is a 7th grade literacy teacher at a school in Denver.
Bell said her time spent serving inspired her to talk about mental health in the classroom.
After focusing on her own mental health, she realized it was a subject she could educate students on to make a difference.
“It doesn’t have to be seen as something that hinders who you are. It’s what makes you better,” Bell said.
Bell added that she is not teaching just to make a living — it’s become her passion.
“I do feel [that if] there are veterans that feel like this is their talent and this is their joy — then they should step into the role of teaching,” Bell said.
Sen. Ted Cruz said there’s a 50-50 chance of Congress passing legislation that would provide antitrust protection and regulation to college athletics by the end of the year. The post 'Clock running' on congress' NCAA legislation appeared first on Buy It At A Bargain – Deals And Reviews.
The battle of the sexes has finally ended after several million years of jockeying and strife. Men won conclusively. We know this because yesterday was International Women’s Day. That’s the day we as a global community celebrate women, but if you looked closely at the women we were celebrating, you may have noticed a lot of them weren’t actually women. They were lumpy-looking dudes, and that was not accidental.
In fact, it was a brilliant piece of sexual jiu-jitsu. Sun Tzu could have written that strategy. Here you had men who are clearly craftier than they look somehow convincing a whole lot of otherwise self-aware and highly educated women to praise them as living paragons of womanhood. Think about how hard it would be to sell that proposition. “I’m going to steal your identity and then mock and degrade the immutable characteristics that define you as a person, and then as I do this, you are going to smile brightly and applaud and then give a speech about how liberated you feel.” How about that?
The whole thing is amazing. It’s like watching a practical joke devised by the drunkest, most cynical fraternity brothers at the University of Alabama during a hungover breakfast at Denny’s. You can picture them all there in baseball hats, dipping Copenhagen, spitting into their coffee mugs. “Think we can get girls to fall for that? No way. They’ll never buy it.” Oh, but they did. They bought it, and it wasn’t really that hard to sell it. Liberals will fall for anything if they think it is fashionable and progressive, and so before long, the practical joke from Denny’s at the University of Alabama made it all the way to the White House, where it was taken with the utmost seriousness. Here’s Jill Biden and Secretary Tony Blinken handing out an award on International Women’s Day to a dude in makeup.
ANNOUNCER: In Argentina, Alba Rueda is a transgender woman who was kicked out of classrooms, barred for sitting for exams, refused job opportunities, subjected to violence and rejected by her family, but in the face of these challenges, she worked to end violence and discrimination against the LGBTQI+ community in Argentina.
Did you see Tony Blinken fight the natural urge to flinch as that guy kissed him? There was no flinching allowed on “International Men-in-Dresses Day.” That might spoil the intended message for the audience, which is, “Hey, ladies, meet your new hero. He’s the guy who’s making fun of you.” And they do welcome the guy. They clap like seals, and you wonder as you watch this, is feminism over? Let’s see. Has Rome fallen? Yes. Feminism is over. Feminism has been flattened and sacked by the Visigoths of the trans movement, and if you doubt that, notice that all the women’s awards these days seem to be going to men.
Here we have Richard Levine put on an admiral’s uniform with a skirt and become USA Today’s Woman of the Year. William Thomas wears a one-piece bathing suit and gets nominated for NCAA Woman of the Year. Then some guy who calls himself Fae, with an “e,” was Hershey’s Women’s Day honoree, and so on. The men are taking all the prizes set aside for women, but that’s not all they’re stealing. They’re also taking what progressive called “lived experiences.” So anyone could throw on a halter top, but the real dividing line is biology. Only actual women can have menstrual cycles. Well, not anymore. Anything a woman can do, a man can do better. That’s the slogan of the trans movement, and that includes getting cramps.
TRANSGENDER GIRL: Wow. I was just thinking, “Oh, I swear to God, if anyone says, Welcome to womanhood, I’m going to lose my —-.”
Talk about mansplaining! That’s the ultimate mansplainer, some guy, ladies at a certain time each month, your tummy may hurt a little, let me tell you about it and what to do when that happens. It’s too funny. “Of course, if men can get their periods, by definition, they can also get pregnant, and that’s why we need legal abortion. So, men won’t be forced into back-alleys.” Watch law professor Khiara Bridges explain.
NEWSOM AG SUED OVER LAW DEEMING CALIFORNIA ‘SANCTUARY STATE’ FOR MINORS SEEKING TRANSGENDER PROCEDURES
HAWLEY: You’ve referred to people with a capacity for pregnancy. Would that be women?
BRIDGES: Many women, cis women, have the capacity for pregnancy. Many cis women do not have the capacity for pregnancy. There are also trans men who are capable of pregnancy as well as non-binary people who are capable of pregnancy.
HAWLEY: So, this isn’t really a women’s rights issue?
BRIDGES: We can recognize that this impacts women while also recognizing that it impacts other groups. Those things are not mutually exclusive, Sen. Hawley.
HAWLEY: So, your view is, is that the core of this right then is about what?
BRIDGES: So, I want to recognize that your line of questioning is transphobic and it opens up trans people to violence. Denying that trans people exist and pretending not to know that they exist.
HAWLEY: I’m denying that trans people exist by asking you if you are talking about women having pregnancies?
BRIDGES: Are you? Are you? Are you? Do you believe that men can get pregnant?
HAWLEY: No, I don’t think men can get pregnant.
BRIDGES: You are denying that trans people exist.
How long did that woman spend in the North Korean brainwashing camp? How long would she hesitate before killing you? Not long. So, here she is telling Sen. Hawley, “Stop defending the matriarchy, senator, abortion is between a man and his doctor. Hands off men’s bodies. Abortion is for the men.” Well, the media agree, by the way.
MSNBC REPORTER: So, we’ve all been talking about what the Dobbs decision means for women, but it also matters for non-binary and trans-birthing people. So, I went to Atlanta, Georgia, to hear from one trans man about his experience with abortion.
REP. BISHOP AT HEARING: Do you believe that men can become pregnant and have abortions?
AIMEE ARRAMBIDE, ABORTION ACTIVIST: Yes.
REP. CORI BUSH: Trans men and non-binary people do become pregnant.
COLLEEN MCNICHOLAS, PLANNED PARENTHOOD: So long as you have a uterus, you have the capability of getting pregnant, and if you think that accessing abortion care is stigmatizing when you present as a woman, imagine what it is when you’re presenting as your authentic male self.
REP. RO KHANNA: I appreciate your mentioning that there are transgender men and non-binary individuals who rely on reproductive health services and abortion services.
Somewhere at the University of Alabama, those fraternity brothers are throwing in another dip and howling. “We got them to make abortion all about men’s bodies. We got them to watch TikTok videos where some dude lectures them about menstrual cramps. We got them to give all the ladies’ awards to men and feel virtuous as they were doing it.” It is the funniest practical joke ever.
Of course, it eliminated an entire category of humanity: Women. So where are the defenders of women? You remember Gloria Steinem famously said, “If men could get pregnant, abortion be a sacrament.” Now she’s going to House hearings saying men can get pregnant.
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports.
There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. While knowing the cost per click of your search or social ads is essential, understanding the overall impact of your marketing campaigns can provide deeper insights into your business.
This is where SWOT analysis comes in handy. SWOT (strengths, weaknesses, opportunities, and threats) analysis for marketing campaigns allows you to see the big picture and face challenges head-on.
What Is a SWOT Analysis?
A SWOT analysis is a framework for analyzing and identifying key challenges affecting your business by considering your strengths, weaknesses, opportunities, and threats.
The goal of SWOT analysis is not just to track metrics or see which ads perform better but rather to get a high-level view of the impact of your marketing so you can improve it.
The framework of what a SWOT analysis is.
What Are the Benefits of SWOT Analysis in Marketing?
If you’ve run a Google Ad campaign or boosted a Facebook post, you already understand how to track the impact of your campaigns. A SWOT analysis looks beyond the standard metrics like ROI, CPC, and CAC to uncover the most crucial factors impacting your marketing—whether that is customer satisfaction, competitors squeezing you out of the market, or failure to promote your assets effectively.
That data can be powerful, especially if it’s available when you need it the most. According to Airtable, 46 percent of marketers say lack of timely data holds their team back. A SWOT analysis can help.
A few other benefits of SWOT for marketing include:
a better understanding of which marketing channels to focus on
helps you address weaknesses in your ads or marketing assets
makes it easier to see threats to your campaigns before they impact your bottom line
enables you to leverage the assets and strengths you already have
improves long-term goal setting for your marketing
The average business spends around 12 percent of its overall budget on marketing—a SWOT analysis ensures your budget is put to good use.
What Are the Drawbacks of SWOT in Marketing?
As much as I like SWOT analysis in marketing, it has some limitations. For starters, if you aren’t honest about your true shortcomings, a SWOT analysis won’t provide useful insights. This type of analysis requires self-reflection and honesty to be useful.
It can also be difficult to analyze very complex factors that could be either a weakness or a strength. For example, running ads on TikTok might have the highest cost and drive higher quality leads, which could be both a strength and a potential weakness.
A few other limitations to keep in mind:
SWOT analyses can be time-intensive. Make sure you have the personnel and the time to invest before getting started.
You might generate too many ideas on how to improve your marketing and get overwhelmed.
It can generate a lot of data but doesn’t tell you how to use that data.
Understanding the limitations of a SWOT analysis can help marketers and business owners better prepare and improve their chances of success. Now that you know its limitations, how do you perform a SWOT analysis?
How to Perform a SWOT Analysis for Marketing Campaigns
The first step in performing a SWOT analysis for marketing is determining the scope. Do you want to look at your marketing as a whole or a specific part of your overall marketing strategy? For example, you might want to focus only on your content strategy, SEO, or a specific ad campaign. Defining the parameters of your analysis helps keep you focused.
Keep in mind, there’s no one right way to perform a SWOT analysis, and that’s because every business has a different marketing strategy and faces different threats.
This guide can help you get started, but feel free to skip questions that don’t make sense for your business and add questions that provide a more thorough view of your marketing campaigns.
1. Analyze Your Marketing Strengths
What do you do well? If you’re looking at a specific campaign, think about what elements of the campaign are really working. For example, does your landing page convert at a higher rate, or are ads with people more likely to earn clicks?
Start by asking these questions and documenting the answers. Adjust the questions as needed to focus on a campaign or your entire marketing strategy.
What does your company (or your campaign) do better than others in your industry?
What do your customers love most about your company/product/services?
What positive attributes do customers associate with your brand?
What is your unique selling proposition? Is it effective?
What resources do you have that competitors don’t? This includes people, financial resources, and expertise.
What campaigns are most successful? Consider not just conversions but also lifetime value and cost per acquisition.
Remember, your answers and the questions you ask might vary depending on whether you are analyzing a specific campaign or your marketing strategy as a whole.
How to Find Strength Data
Don’t answer the questions above off the top of your head. Instead, use data to inform your answers. Depending on your business, that might include the following steps:
Perform a customer satisfaction survey, like a net promoter score, to understand how customers view your business.
An example a net promoter score, which is a useful tool when finding strength data.
Pull campaign data from separate tools into one dashboard, like Power BI or Google Data Studio to better understand the most effective campaigns.
Poll your employees to better understand your resources and how your team views your company.
2. Look for Your Marketing Weaknesses
This is often the most challenging part of a SWOT analysis. That’s because you have to be honest with yourself, and it can be hard to admit where campaigns have fallen short.
Start by asking questions. Again, feel free to adjust the wording to fit your campaign or overall strategy.
What do your customers most dislike about your company or offering?
If you sell products, why don’t customers come back?
What could your campaigns do more effectively?
What are the biggest challenges in your current marketing funnel?
Where in your funnel do you lose the most customers?
Where do your competitors win? (This could be specific strategies or platforms they are doing well with.)
What resources are you lacking?
Nearly 40 percent of marketers report having no documented marketing strategy at all, and that can hold you back. Looking at your weaknesses is the first step toward creating or improving your marketing strategy.
Where to Get Weakness Data
As you look for strengths (through customer and employee surveys, for example), also keep an eye out for weaknesses. Other places to locate weaknesses might include:
Customer reviews on sites like Google, Yelp, etc.
In support tickets. If you constantly get complaints about the same topic, that may need to be addressed.
In a competitive analysis.
Exit interview data, for customers or employees.
Analyze your exit pages in Google Analytics. Why are customers leaving those pages?
Assess time-on-page. Do customers spend less time on crucial pages in your marketing funnel?
3. Find Opportunities
This is my favorite part of SWOT—looking for areas to grow and build on your past successes. Where can you make changes and see the biggest impact? This step will help you figure it out. Begin by asking these questions:
What kind of marketing messaging resonates with your customers? Can you leverage that on more platforms?
Who are your most vocal brand advocates? How can you use them more effectively?
Are your budget, tools, and human resources being utilized to their full potential?
Which marketing channels exceeded expectations, and why?
Where to Find Opportunities Data
By now, you should’ve come across a few opportunities already. While reading customer reviews, looking at support tickets, and digging into GA data, you’ve likely already noted a few areas where you could improve.
Take a step back and try to look at the data with an open mind. What areas, platforms, or strategies are most likely to drive the best results? Make a list. You can also look at:
Sometimes the best way to see new opportunities is to introduce a fresh perspective. If you’d like help considering your options, reach out to my team. We’re happy to offer our thoughts and help you build an effective strategy.
4. Locate Threats
Over the years, I’ve noticed one thing the most successful brands have in common: the ability to see threats coming and adjust before they become a major issue.
For example, many websites were devastated when Google rolled out its Panda update, which targeted thin and spammy content. Those who saw it coming had already made changes and weren’t nearly as impacted. That should be your goal—to see threats on the horizon and take action.
Here are a few questions to consider:
Economic trends: What economic trends can or might impact your industry? For example, rising costs, increases in gas prices, a move to remote work, and so forth.
Marketing trends: How are marketing trends changing? For example, Google is getting rid of third-party cookies—how will that impact your marketing campaigns?
Technology trends: What technological changes are coming? Automation is gaining popularity, but could that go wrong?
Relationships: What relationships do you rely on, such as brand ambassadors, vendors, manufacturers, and contractors? How would your business recover if those relationships ended? Can you work to mitigate the impact now?
Intuition: What is everyone else doing that just feels wrong to you for some reason? Try to get to the bottom of why it feels off to you and whether that may become a threat in the future.
Audience: Think about your target audience—are they aging out of your market? Is the market shrinking or shifting?
Where to Find Threat Data
The reports and surveys you’ve already done may have highlighted threats. Look back over those results and look for threats you might not have noticed. Other places to look for threats include:
Technology blogs or publications.
Competitive analysis reports. What changes are your competitors making and why?
Newsletters and blogs of industry experts. What are they worried about?
Have a brainstorming session with your team. Write down all of the possible threats you can come up with, no matter how unlikely. You can review it later to determine whether action needs to be taken.
Frequently Asked Questions About SWOT for Marketing
How can a SWOT analysis help my marketing ROI?
It provides a high-level view of your marketing campaigns so you can better prepare for the shifting marketing landscape.
What does SWOT stand for?
Strengths, weaknesses, opportunities, and threats.
How often should I perform a SWOT for marketing?
Ideally, you should perform a SWOT analysis every 6 to 12 months or whenever you notice changes in your campaign ROI.
Can I use SWOT for marketing at my small business?
Yes, SWOT can be used to analyze the effectiveness of marketing for any sized business. It’s particularly helpful for small businesses to find ways to stand out from their competitors.
Conclusion: SWOT Helps Marketers Make Smarter Decisions
Once you’ve performed your SWOT analysis for marketing, it’s time to put that information to work.
How can you improve your current strengths? What steps can you take to reduce the impact of your weaknesses? What changes can you make to take advantage of the marketing opportunities you uncovered? Finally, how can you prepare for the threats you face?
Whether you use SWOT to analyze your overall marketing strategy or focus on specific campaigns like your content marketing, this approach provides the information you need to launch more effective marketing campaigns.
Have you performed a SWOT analysis before? What is holding you back?
Durham says techies linked to the Clinton campaign had access to White House and Trump Tower internet data. The post Trump Really Was Spied On appeared first on #1 seo FOR SMALL BUSINESSES. The post Trump Really Was Spied On appeared first on Buy It At A Bargain – Deals And Reviews.
Hitting the 5 year mark is a tremendous achievement when it comes to running a business. Especially considering that nearly half of all companies fail in their first 5 years, and about ⅔ fail in the first 10 years. Truly, your company has beaten the odds.
Tier 3 Vendors are a Gateway to a Strong Business Credit Portfolio
With half a decade under your belt, your business should be profitable. However, you may still be using your personal credit on occasion. Maybe you built initial business credit and then stopped, thinking that you were done.
For example, maybe you already have several vendors reporting from the first couple of vendor tiers. Vendors such as Uline, Quill, and Grainger are great to work with. They offer net terms with fewer requirements than most business credit cards. Even better, they report your payment to the business credit CRAs. Working with them helps you build an initial business credit score. But you can’t stop there.
Not only do you want to keep building your business credit score, but you want to build a well-rounded business credit portfolio. This includes much more than Tier 1 and 2 vendors, and even more than business credit cards.
Here are some other factors that you need to consider when it comes to a strong business credit score and portfolio.
Tier 3 Vendors
If you stopped at tier 2, thinking you were done, you are missing out. There are a ton of tier 3 vendors that can help you run your business more smoothly and manage cash more efficiently.
These are vendors that require a longer time in business and an established business credit score. They typically like to see regular business revenue before they will offer net terms. Some even offer revolving credit similar to a credit card. They are an important part of a strong business credit profile, and they are essential to building the strongest business credit score possible.
By the time you get to Tier 3 vendors, you should have at least 6 trade accounts reporting. That’s enough to help you get approval with vendors in tier 3, but not enough to be finished. You need at least 3 of these vendors reporting, making for a total of 9 trade accounts on your business credit report.
Here are some examples.
Crown Office Supplies
You can get paper and other office supplies through Crown Office Supplies. They report payments to all three of the major business credit reporting agencies. These are Dun & Bradstreet, Experian, and Equifax. The major benefit here is that it can be hard to find vendors that report to Equifax.
To qualify, you will need:
To be an entity in good standing with Secretary of State
An EIN
A business address that matches everywhere
A D-U-N-S number
Business license (if applicable)
Business bank account
There is a membership fee of $99 annually upon approval, but payment of this fee is reported to the business credit bureaus as well.
Gempler’s
Gempler’s sells work supplies and products, such as:
Outdoor workwear and safety supplies
Pest management products
Tires, and footwear
They report to Dun and Bradstreet. You have to place your initial order for over $50 and select the “Invoice me” option. Then, they will pull your credit. If you’re not approved, make sure to pre-pay for your order, and keep purchasing and choosing the “invoice me” option until you’re approved for a Net 30 account.
Summa Office Supplies
Along with the large variety of office supplies, Summa also offers a number of downloadable products. They offer Net 30 terms with up to a $2000 limit. A minimum $80.00 purchase is required,for the first order only, for them to report.
To qualify a business needs:
To be an entity in good standing with the Secretary of State
An EIN
Business address- matching everywhere.
D-U-N-S number
Business license- if applicable
Business bank account
After Tier 3 Vendors, Consider Working with Nonreporting Trade Accounts
Even nonreporting trade accounts are important to a business credit portfolio. Do not neglect them. There is no need to put everything on a credit card. Even vendors that do not report can help you get the things you need without dipping into cash reserves, while allowing you to save revolving credit for larger concerns or times when trade credit is not available.
Don’t Stop Building Your Business Credit Portfolio
What’s the goal of a strong business credit score? It’s to help you build a business credit portfolio for your business. Of course, with a strong score, you can add lines of credit and credit cards to that portfolio. However, the vendors you use to build your score, along with other vendors, are very useful additions. A well-rounded business credit portfolio is key to business success, and Tier 3 vendors are a bridge to get you there.
‘The Five’ hosts predicted the feud between disgraced CNN host Chris Cuomo and CNN President Jeff Zucker will likely continue.
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