Article URL: https://www.workatastartup.com/jobs/40494
Comments URL: https://news.ycombinator.com/item?id=25360758
Points: 1
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Article URL: https://www.workatastartup.com/jobs/40494
Comments URL: https://news.ycombinator.com/item?id=25360758
Points: 1
# Comments: 0
The post BlueCargo (YC S18) Is Hiring appeared first on ROI Credit Builders.
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective.
Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.
Rather than spending your time hovering over dozens of campaigns, you can focus on tasks like pinpointing areas for business growth, increasing audience engagement, and exploring new ad types that will benefit your sales funnels.
That isn’t to say automation is the key to the future, nor are we all going to be replaced by machines. Paid ad campaigns might always need humans to power them, but you can at least catch a break from constant campaign monitoring.
To start this off, let’s take a deeper dive into what PPC automation is.
PPC automation refers to the system that charges marketers every time their ad is clicked.
PPC automation allows marketers to control their Google ad campaigns through machine learning, without spending hours tediously updating scope, timing, and targeting. By automating some of the systems and steps, you can leverage third-party applications to do the hard work for you.
For example, if you want your ad to stop running on a certain day, or if you want to change the target audience before the end of the running cycle, you can use PPC automation to control these details. This means no more activating, deactivating, and adjusting your ads by hand.
What a relief.
It also means you can shift your focus back to generating leads and growing your business and let the machine do the hard work for you.
PPC automation tools are a great way to optimize ad performance and focus your time on your larger marketing goals.
PPC automation tools allow you to keep up with search engine marketing trends while also giving yourself the time to focus on optimization.
For example, when AdWords became Google Ads, many of the original tools and features were replaced. For a human, relearning these tools can be time-consuming and frustrating. For a machine, it’s instant.
Google actually suggests using PPC automation and smart ad bidding, as it saves you time and increases the performance of your ads.
Think about it this way. Let’s say you’re new to the paid ad world and want to launch your first PPC campaign.
You don’t know much about online paid advertising, but you understand how to target an audience and want a lower cost-per-click. With PPC automation, you can simply enter your campaign goals, choose your smart bidding strategies, and let the machine do the rest.
Even if Google Ads completely overhauls its system the next day, your machine will still know what to do. That means you can take the extra time to learn more about manual targeting or growing your online community.

Manual bidding can be a great asset to a campaign and offers unique ways of winning conversions and lowering ad cost rates. That being said, it only works when done correctly.
Humans often make errors that machines don’t. It’s not that we aren’t as good as they are, but we are more prone to making simple mistakes. The benefit of automated bidding and ad management is you don’t have to worry about those small, silly mistakes, like targeting the wrong audience. In contrast, leaving the work up to a machine can mean less personalization and some important details may be overlooked.
Let’s take a more in-depth look at the pros and cons of PPC automation tools.
PPC automation tools work best for long-term, ongoing campaigns. This is because to create a detailed automated system, you need to have relevant data to feed into it. If you’ve just started a new campaign with a new client and you don’t have any reference data to turn to, it might not be the best time to jump into automation.
That being said, once you get the ball rolling, PPC automation tools can save you a lot of time and money when maintaining and monitoring your PPC campaigns.
If a machine can do it just as well as we can, why not let it?
Even though it might seem like a set and forget system, there are many details that go into the initial setup of automated PPC campaigns.
For example, you still need to determine which bidding strategies fit your business or what kind of results you want to target.
Also, even an automated campaign can have hiccups. It’s essential to continue monitoring your campaigns even if you choose to use automated PPC tools. The work involved in an automated PPC campaign could be less intense than a manual campaign, but don’t let this make you become a lazy marketer just because you think the computer is handling it.
If you’d rather something else handle your PPC campaigns, my agency is accepting new PPC clients.
PPC automation is a growing marketing trend and will only get stronger as our paid ad tools evolve. Getting familiar with these tools sooner rather than later will ensure your business can automate and optimize as much as possible.
PPC automation tools range in complexity and cost. You can find ways to automate pretty much anything – it’s just a matter of which steps you want to automate and how much work you are willing to put into your campaigns.
Here are 4 of the most basic ways to use PPC automation.
Reporting is undoubtedly one of the most frustrating parts of a PPC manager’s life. Think of all the hours spent compiling data, creating spreadsheets, and importing sources to create custom reports.
Automating your reporting systems through integrations can help make this process more efficient. No more manually exporting spreadsheets and no more comparing data.
Integration refers to the different apps and platforms you may want to pull data from when preparing reports. These could be platforms such as Google Ads or Instagram Insights.
When choosing an automated reporting software, be sure to check that it offers the integrations you will need.
Here are a few easy-to-use PPC reporting tools to help make your reporting easier:
Swydo was built for PPC managers and is a simple way to automatically integrate data sets from various sources like Facebook Insights or Bing Ads.
Swydo can also help you monitor your clients’ key points of interest and translate them easily into your reports.

Swydo also lets you schedule your reports so they can be automatically sent to your team or clients, saving you an end-of-the-month scramble.

Swydo claims to help you increase client retention through their automated reporting systems. Pricing starts at $62.00 per month.
Reporting Ninja boasts more than sixteen different integrations and has a range of reporting templates.

Plus, it includes cross-platform comparisons so you can combine data from multiple platforms into a single chart or graph.

Reporting Ninja can also help you create SEO and conversion reports on top of your PPC reports. Plans start at $20.00 per month, which includes ten reports.
Report Garden can help you create client reports, monitor budgets, and add new PPC campaigns, all in one app.

Their creative visual reports will help you look great in front of your clients or company leadership.

They also have a range of interactive dashboards so your clients can see their reports in real-time.
Report Garden plans start at $250.00 per month for ten clients. Dashboards and reports are unlimited for your clients to access. Learn more about how automating reports helped this agency scale from 25 to 500 accounts with Report Garden on their blog.
Scripts are Javascript code pieces that can tell your ads to perform certain functions based on performance data that you input. Scripts can help you customize specific parts of your campaign to automate and let you pick what data points to use and when.
For example, if you want to add ad schedules for a campaign, you might use a script that looks like this.

You don’t have to be a coder to use these scripts. Google has a whole library of code scripts you can use if you’re new to this method.
Scripts are a great way to do split testing, big management, and reporting. They can be used to automate internal or external functions and save you a lot of time in PPC account maintenance.
Custom builds are certainly the most complicated area of PPC automation. These builds require some expertise, so you might need a developer to help you get started.
Custom builds are coded automations that allow you to customize almost anything in your ads. These builds will enable you to focus on unique metrics and create columns that can segment account data down to its finest points.

Google describes customization like this:
For example, to see the percentage of clicks you get from mobile devices, create a custom column that divides mobile clicks by total clicks. Or let’s say you’re a shoe retailer and enjoy a 40% profit margin for each pair of shoes you sell. To understand your total profit for each sale, ensure your conversion value column tracks revenue. Then, create a custom column that multiplies conversion value by 40% and call it ‘Estimated Profit.’
Comprehensive software platforms allow you to customize, automate, and manage your ad campaigns in a more user-friendly fashion than custom builds allow. A comprehensive software would enable you to do everything we discussed above and more from one simple platform.
Here are a few of the best PPC automation software tools out there, so you can get the most out of your paid ad strategy.
WordStream PPC Advisor is a great pick for small businesses ready to jump into PPC campaigns but don’t have large budgets or big staff rosters to support them.
WordStream offers Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter integrations as well as report building, data analytics, and landing page optimization.

WordStream PPC Advisor plans start at $264.00 per month for 12-month plans.
Optmyzr is a good choice if you’re running multiple PPC campaigns and are looking for a range of automation features.

With Optmyzr, you can create, track, and report on your PPC campaigns. You can also automate scripts and alerts directly from the platform. Optmyzr offers integrations for Google Ads, Yahoo Ads, and Bind Ads.
Plans start at $499.00 per month for the pro version.
Google Ads Editor is free for anyone using Google Ads software.
It’s a great platform for managing your Google ads to create, track, and edit your ads directly from the software. You can also make bulk changes, which is a big benefit when running multiple campaigns for a single client.
Here’s a short explainer video:
Although Google Ads Editor is great for managing your Google Ads, it doesn’t offer much integrations. If you’re running ads on multiple search engines or platforms, then you might find this software limited.
The PPC management software toolkit offered through Semrush is a great asset to campaign planning, keyword research, and competitor research. This tool lets you easily see how you rank against your competitors and how you can modify your ads to out-perform them.
It also offers a range of SEO features like the Keyword Magic Tool, which can show you search volume data alongside suggestions for stronger keywords. (You can also pull keyword data from my tool, Ubersuggest.)
Semrush offers a tiered pricing plan, which starts at $99.00 for the pro version, $199.00 for the guru version, and $399.00 and up for the business version.
Still unsure if you can make paid advertising work for your business? Watch the video below to find out how you can get the conversions you want from paid ads.
Ready to launch a high-conversion PPC campaign?
Interested in using PPC to diversify your web traffic and boost your business?
With these great PPC automation tools, you’ll be able to tap into the benefits of paid advertising and start making conversions that matter.
What are some of the ways you’ve found success with PPC automation?
The post 4 PPC Tools to Automate Your Ad Campaigns appeared first on Neil Patel.
If you’ve been looking for a Credibly recession funding review, then look no further.
Credibly is one of several online lending companies. They are actually an emerging Fintech platform. They also provide SBA PPP loans.
Credibly can provide small business funding for working capital or small business expansion. You can also get a line of credit through them, equipment financing, invoice factoring, and merchant cash advances.
Credibly is located online here: www.credibly.com. Their physical addresses are located in Southfield, Michigan; New York, New York; and Scottsdale, Arizona. You can call them at: (888) 664-1444. Their contact page is here: www.credibly.com/contact.
You can email them at: customerservice@credibly.com.
Your company has to in business for at least 6 months at the minimum. In addition, you need to have at least $15,000 in monthly revenue. You must have a personal credit score of 500 or better.
Credibly also will want to review your most recent three months’ worth of bank statements while they consider whether to grant your application for funding.
Credibly offers $5,000 to $400,000 in funding. Get money fast – within 24 – 48 hours.
Credibly will perform a soft credit pull only to check your qualifications. But before you receive funding, Credibly will do a hard pull which will appear on your credit profile and may affect your credit score.
In addition, they will want a personal guarantee. They do not require you to provide collateral.
Get up to $400,000 in funding. Terms are 6 to 18 months. Pay factor rates as low as 1.15. For loans over $100,000, they want to see your most recent business tax return.
Get up to $250,000 in funding. Terms are 18 or 24 months. Interest rates start at 9.99%. You must have a FICO score of 600 or better and three or more years in business. Also, you must have $3,000 or more in average daily balances.
Pay a one-time 2.5% of the total loan amount set up fee. This fee is deducted from your proceeds. Rates start at 9.99%.
These forms of funding are only available through Credibly’s network of external funding partners.
Get up to $400,000 in funding. Duration is anticipated to be 3 to 18 months. Pay factor rates as low as 1.15. Automatic remittances are tied to your receivables.
Advantages include a short time in business requirement. A short time to funding is also attractive.
One set of disadvantages are that they will want a personal guarantee and they will do a hard pull on your personal credit.
For startup companies and their founders in particular, who are often on some shaky financial ground to begin with, this could prove problematic. For these sorts of companies and business owners, a better choice might be to try crowdfunding or angel investing if either is possible. In that way, a business owner’s personal assets would be safer. And, their personal credit would not be affected.
Business credit is credit in a small business’s name. It doesn’t attach to a business owner’s personal credit, not even when the owner is a sole proprietor and the solitary employee of the small business.
Hence, a business owner’s business and individual credit scores can be very different.
Because company credit is independent from personal, it helps to secure a small business owner’s personal assets, in the event of court action or business insolvency.
Also, with two distinct credit scores, a business owner can get two separate cards from the same merchant. This effectively doubles purchasing power.
Another benefit is that even startup ventures can do this. Going to a bank for a business loan can be a recipe for disappointment. But building company credit, when done correctly, is a plan for success.
Personal credit scores depend on payments but also various other components like credit use percentages.
But for business credit, the scores truly merely depend on if a small business pays its bills timely.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
Establishing company credit is a process, and it does not occur automatically. A business needs to actively work to establish company credit.
Nevertheless, it can be done readily and quickly, and it is much swifter than developing consumer credit scores.
Vendors are a big component of this process.
Performing the steps out of sequence will cause repetitive denials. Nobody can start at the top with business credit. For instance, you can’t start with retail or cash credit from your bank. If you do, you’ll get a denial 100% of the time.
A company needs to be fundable to lending institutions and vendors.
Consequently, a company will need a professional-looking web site and e-mail address. And it needs to have site hosting bought from a company like GoDaddy.
Additionally, company phone numbers must have a listing on 411.com. Use ListYourself to get a listing.
Likewise, the business phone number should be toll-free (800 exchange or similar).
A business will also need a bank account dedicated solely to it, and it must have every one of the licenses essential for operation.
These licenses all have to be in the particular, correct name of the company. And they need to have the same company address and phone numbers.
So note, that this means not just state licenses, but possibly also city licenses.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
Visit the Internal Revenue Service web site and obtain an EIN for the company. They’re free. Pick a business entity such as corporation, LLC, etc.
A business can get started as a sole proprietor. But they will most likely wish to switch to a type of corporation or an LLC.
This is in order to decrease risk. And it will optimize tax benefits.
A business entity will matter when it involves taxes and liability in case of litigation. A sole proprietorship means the entrepreneur is it when it comes to liability and tax obligations. Nobody else is responsible.
If you run a business as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.
If you do not, then your personal name is the same as the company name. Hence, you can find yourself being directly responsible for all small business financial obligations.
Plus, according to the Internal Revenue Service, using this structure there is a 1 in 7 chance of an IRS audit. There is a 1 in 50 probability for corporations! Prevent confusion and dramatically reduce the odds of an Internal Revenue Service audit simultaneously.
Any DBA should be a stepping stone to incorporating.
Start at the D&B web site and get a free D-U-N-S number. A D-U-N-S number is how D&B gets a small business in their system, to generate a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.
Once in D&B’s system, search Equifax and Experian’s websites for the small business. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for accuracy and completeness. If there are no records with them, go to the next step in the process.
In this manner, Experian and Equifax will have activity to report on.
First you ought to build trade lines that report. This is also referred to as vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.
And with an established business credit profile and score you can begin to get retail and cash credit.
These types of accounts have the tendency to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.
But to start with, what is trade credit? These trade lines are credit issuers who will give you starter credit when you have none now. Terms are in most cases Net 30, versus revolving.
Therefore, if you get an approval for $1,000 in vendor credit and use all of it, you need to pay that money back in a set term, like within 30 days on a Net 30 account.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
Net 30 accounts must be paid in full within 30 days. 60 accounts need to be paid completely within 60 days. Unlike with revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you made use of.
To kick off your business credit profile the proper way, you should get approval for vendor accounts that report to the business credit reporting agencies. When that’s done, you can then make use of the credit.
Then repay what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.
Not every vendor can help in the same way true starter credit can. These are vendors that will grant an approval with nominal effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.
You want 3 of these to move onto the next step, which is retail credit.
Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move onto retail credit. These are companies which include Office Depot and Staples.
Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use the company’s EIN on these credit applications.
Are there more accounts reporting? Then progress to fleet credit. These are companies like BP and Conoco. Use this credit to purchase fuel, and to fix and maintain vehicles. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, make certain to apply using the company’s EIN.
Have you been responsibly handling the credit you’ve up to this point? Then move onto more universal cash credit. These are businesses like Visa and MasterCard. Only use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.
These are typically MasterCard credit cards. If you have more trade accounts reporting, then these are attainable.
Know what is happening with your credit. Make sure it is being reported and take care of any mistakes ASAP. Get in the practice of checking credit reports. Dig into the details, not just the scores.
We can help you monitor business credit at Experian and D&B for 90% less.
Update the data if there are inaccuracies or the information is incomplete. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp. And for Equifax, go here: www.equifax.com/business/small-business.
So, what’s all this monitoring for? It’s to challenge any problems in your records. Errors in your credit report(s) can be fixed. But the CRAs often want you to dispute in a particular way.
Disputing credit report errors generally means you mail a paper letter with copies of any proofs of payment with it. These are documents like receipts and cancelled checks. Never mail the originals. Always mail copies and keep the original copies.
Fixing credit report errors also means you precisely detail any charges you challenge. Make your dispute letter as understandable as possible. Be specific about the problems with your report. Use certified mail so that you will have proof that you mailed in your dispute.
Always use credit responsibly! Don’t borrow more than what you can pay back. Track balances and deadlines for payments. Paying punctually and in full will do more to raise business credit scores than just about anything else.
Establishing business credit pays off. Good business credit scores help a small business get loans. Your credit issuer knows the company can pay its debts. They recognize the company is for real.
The business’s EIN connects to high scores and lenders won’t feel the need to ask for a personal guarantee.
Business credit is an asset which can help your company in years to come. Learn more here and get started toward establishing business credit.
Companies that do best on Credibly will be fairly new players but with relatively meteoric rises.
A business owner asking for a loan should be prepared for a hard pull on his or her personal credit scores, which will impact those scores. This is just like all hard pulls do.
If an entrepreneur does not have the wherewithal to ride out a slightly lower personal credit score for a couple of years, then Credibly is not for them.
And finally, as with every other lending program, whether online or offline, remember to read the fine print and do the math. Go over the details with care. Decide if this option will be good for you and your company.
In addition, consider alternative financing options that go beyond just lending. These include building business credit and unsecured business financing. This is in order to best decide how to get the money you need to help your business grow.
The post Need Funding? Our Credibly Recession Financing Review Can Save Your Business appeared first on Credit Suite.
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Diane talks with Dr. Angela Rasmussen, virologist and affiliate at the Georgetown Center for Global Health Science and Security, about how the vaccine works and questions about its safety.
The post The Covid-19 Vaccine Is Almost Here appeared first on Buy It At A Bargain – Deals And Reviews.
Location: Makati, Philippines
Remote: Yes, experienced remote worker.
Willing to relocate: No
Technologies: Javascript, Java, Python
Résumé/CV: https://bit.ly/33VAOT2
Portfolio: http://www.kenranosa.com/
Email: ken.ranosa@gmail.com
Hi Everyone! I am looking for a 100% Remote Global Test or Software Engineering Job. Timezone wont be a problem as I can easily adjust, and I can start immediately. If you have open positions. Dont hesitate to email me. Cheers!
The post New comment by kenranosa in “Ask HN: Who wants to be hired? (December 2020)” appeared first on ROI Credit Builders.
SEEKING WORK | PK
Remote: Yes
Technologies: Web Development(Laravel, Flask, Django). ETL(Airflow, Bonobo, Spark). Web Scraping(Beautifulsoup, Selenium, Scrapy).
How can I be helpful? You could hire me for the following but not specific to it:
Code/System optimization: I could help to improve your system/website performance by checking code, Db Queries and Db itself. For websites, I can help to see what requests are unnecessary and how to minimize them and Db management.
Web Development: I am quite comfortable in Laravel and Flask but could also work in Django.
Product Development: I could take care of entire product development cycle.
ETL/Optimization: I can help in Data Scraping, writing data/ETL pipelines and automation tools to make your life easier.
Code Janitor/System Optimization: I can help you to improve both front/backend system speed, refactoring old code. Porting old code to new version. I am mainly focusing on PHP at the moment but could deal with Laravel as well.
Website: http://adnansiddiqi.me/
Resume: http://adnansiddiqi.me/Resume2020.pdf
Blog: http://blog.adnansiddiqi.me
Email: kadnan@gmail.com
Location: London, UK
Remote: Yes (have experience)
Willing to relocate: Yes (UK and US citizen)
Technologies: Python, C, C++ (Proficient)
Résumé/CV: https://johnoakuwanu.github.io/webcv/OAkuwanu_John_CV.pdf
Website: https://johnoakuwanu.github.io/webcv/
Email: johnoakuwa@gmail.com / joa512@york.ac.uk
Article URL: https://www.sirum.org/about/#careers Comments URL: https://news.ycombinator.com/item?id=25333998 Points: 1 # Comments: 0 The post Sirum (YC W15 Nonprofit) hiring many roles to make medicine more affordable appeared first on ROI Credit Builders. The post Sirum (YC W15 Nonprofit) hiring many roles to make medicine more affordable appeared first on Get Funding For Your Business And Ventures. … Continue reading Sirum (YC W15 Nonprofit) hiring many roles to make medicine more affordable
Get the Funding Your Business Craves with Our Credibly Recession Financing Review If you’ve been looking for a Credibly recession funding review, then look no further. Credibly is one of several online lending companies. They are actually an emerging Fintech platform. They also provide SBA PPP loans. Credibly can provide small business funding for working … Continue reading Need Funding? Our Credibly Recession Financing Review Can Save Your Business
Location: Makati, Philippines
Remote: Yes, experienced remote worker.
Willing to relocate: No
Technologies: Javascript, Java, Python
Résumé/CV: https://bit.ly/33VAOT2
Portfolio: http://www.kenranosa.com/
Email: ken.ranosa@gmail.com
Hi Everyone! I am looking for a 100% Remote Global Test or Software Engineering Job. Timezone wont be a problem as I can easily adjust, and I can start immediately. If you have open positions. Dont hesitate to email me. Cheers!
The post New comment by kenranosa in “Ask HN: Who wants to be hired? (December 2020)” appeared first on ROI Credit Builders.