How I Ranked For 636,363 Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.

Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.

But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.

So, what was this hack?

Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.

So how did I do it?

When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?

So how can you easily identify these problems people are
searching for?

Typically, you want to look for 3 types of keyword phrases:

  1. Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
  2. Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
  3. Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.

But how do you find these keywords?

Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.

Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.

Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.

I want you to click on the “view all keyword ideas”.

You’ll now be taken to the keyword ideas report that looks
like this:

Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.

You’ll then see some suggestions that you could consider
going after. Such as:

  • Why is marketing important?
  • What marketing does?
  • How marketing works?

But as you scroll down, you’ll find more specific questions such
as:

  • Why a marketing plan is important?
  • How marketing and sales work together?
  • How many marketing emails should you send?

Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).

More importantly, though, you can create content around all of those phrases and sell people to your product or service.

For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.

You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.

And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.

Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.

Can it get any better?

Speaking of search intent, I want you to click on the comparisons
tab.

You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.

Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.

Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.

What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.

Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.

This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.

If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.

And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.

Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.

You can write articles related to integrations and also push your own product and break down how it differs from the others.

If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.

So how did I rank for 636,363 keywords?

I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.

But I did type in my domain name into Ubersuggest and then headed over to the top pages report.

From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.

As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.

How did I do this?

Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.

Conclusion

The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.

But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.

So, what should you do instead?

Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.

What do you think about the new Ubersuggest feature?

The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Neil Patel.

New comment by trevorhinesley in "Ask HN: Who is hiring? (September 2019)"

Soundstripe | soundstripe.com | Lead Front-End Developer | Nashville, TN or Remote | Full-time

Based in Nashville, TN, Soundstripe provides unlimited music to creators of all kinds: YouTubers, podcasters, wedding videographers, gamers, marketers, etc.

Soundstripe is The Tennessean’s #1 Top Workplace in 2019 for small businesses[1], and one of the best startup cultures in Nashville[2].

We’re a Rails/React shop, and we’re looking for a React expert to lead our front-end charge! See the posting below for all the details.

Apply here: https://soundstripe.bamboohr.com/jobs/view.php?id=43

[1] https://www.tennessean.com/story/money/careers/2019/06/21/so…

[2] https://powderkeg.com/10-best-startup-cultures-nashville-201…

New comment by soissons in "Ask HN: Who wants to be hired? (September 2019)"

Location: Slovenia

Remote: Yes

Willing to relocate: No

Technologies: PHP, Magento, Python, Django, AWS

Résumé/CV: https://drive.google.com/file/d/149gSCPKbNY0YM2NeoTQP7umFqWX…

Email: dns.hn[at]protonmail.com

Software engineer with 5 years of professional experience in web development, technical leadership and project management. Much of my professional experience is in PHP and I have focused my open source and project work on learning Python. I have a special love for clean code, architecture and automation. I’m interested in backend/full-stack positions.

New comment by soissons in "Ask HN: Who wants to be hired? (September 2019)"

Location: Slovenia Remote: Yes Willing to relocate: No Technologies: PHP, Magento, Python, Django, AWS Résumé/CV: https://drive.google.com/file/d/149gSCPKbNY0YM2NeoTQP7umFqWX… Email: dns.hn[at]protonmail.com Software engineer with 5 years of professional experience in web development, technical leadership and project management. Much of my professional experience is in PHP and I have focused my open source and project work on learning Python. … Continue reading New comment by soissons in "Ask HN: Who wants to be hired? (September 2019)"

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New comment by mediaocean in "Ask HN: Who is hiring? (September 2019)"

Mediaocean | www.mediaocean.com | Software Engineer | Full-Time | Onsite | New York, NY

Mediaocean is the advertising industry’s leading software provider. We have tools to help campaigns get off the ground and running – from planning, to buying, to billing. We provide great employee benefits with open PTO, on-site fitness classes, competitive health benefits, and more.

We are currently looking for a mid-level Software Engineer to help us continue updating these platforms and building out features. We need someone who has Java and Spring experience. SQL or Mongo is preferred.

Apply here: http://hrbrg.co/otwp8i

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End Up Being a Financial Planner

Come To Be a Financial Planner

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While doing these tasks, economic organizers have to take right into viewpoint the price of financing as well as nature of organisation. In any kind of analysis of the monetary demands of the company, the expense of financing is the fundamental requirement. Since only tasks with web favorable cash money circulation can be chosen, this is so.

Financial coordinators assist in establishing the economic sources needed to satisfy the business’s operating program. It’s the work of monetary coordinators to assess the economic outcomes of procedures, report the realities to the leading monitoring as well as make suggestions on future procedures of the company.

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The post End Up Being a Financial Planner appeared first on Buy It At A Bargain – Deals And Reviews.

The Treasure Hunt for Low Rate Small Business Loans

How to Hunt down and Capture Low Rate Small Business Loans

When Indiana Jones was on the hunt for a rare artifact, he always knew everything he possibly could about it before he got started.  His treasures were always surrounded by mystery, but he was able to find them based on the information he learned. The same is true of low rate small business loans.  By learning as much as you can about them, you empower yourself to not only find them, but to bring them home.

Everyone wants low rate loans, but not everyone can get them.  It takes a special type of lender and borrower.  We can tell you how to be the right borrower and how to find the right lender.  Let’s start with the basics.

What is the Interest Rate?

Lenders don’t let you borrow money out of the kindness of their hearts. Unless they are specifically designed as a non-profit entity, lenders are in it for the money.  The main way they make money is by lending you money, and requiring you pay back what you borrowed, plus some.  The amount of the plus some is dependent on the interest rate.  It is a percentage of the amount you borrowed that you must pay the lender in return for allowing you to borrow the money.  In short, it is the cost of the loan.

It’s important to remember that there are often other costs associated with loans in the form of various fees.  The interest rate however, is how the bread is buttered.

Learn business loan secrets with our free, sure-fire guide.

What’s Qualifies as a Low Rate?

The next logical question that comes to mind when thinking about low rate small business loans may be, what qualifies as a low rate?  I mean, you have to know exactly what it is you are looking for.  When talking about business loans, an interest rate lower than 10% is low.  There are not a ton of these out there, and they are hard to get, but they do exist.  That’s what makes them a treasure worth hunting.

Who Gets Low Rate Small Business Loans?

Not only are low rate small business loans rare, but the borrowers that can obtain them are even more rare.  The thing is, it takes a borrower with a good credit score, solid revenue, and an established business to get this kind of treasure.

Why is this?  Well, higher interest rates are a way to balance out perceived risk.  If a lender sees you as a potential risk, they want to ensure they get as much of their money as they can.  They raise the interest rate so that they get more profit with each payment you make.  If they think that you are a low risk borrower, they will be willing to lend more money at a lower rate.  That’s because they are not as concerned that you will default on the loan.

Which Types of Lenders Offer the Lowest Rates?

The other thing that makes low rate small business loans a rare treasure is that you can’t get them from just any lender.  As a general rule, the lowest rates come from traditional lenders.  These are the big banks, community banks, and credit unions.

These lenders all lend directly, but some also partner with the Small Business Administration to offer lower rates to those that would otherwise not qualify for them.  Find out more about the Small Business Administration here.

Small Business Administration Low Rate Small Business Loans

The SBA offers a number of loan programs through partners lenders.  They vary in uses and eligibility requirements. Some of the most popular include:

7(a) Loans

This is the Small Business Administration’s main loan program. It offers federally funded term loans up to $5 million. Funds are allowed to be used for expansion, purchasing equipment, working capital and more.

The minimum credit score to qualify is 680, and there is also a required down payment of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. They’ll accept experience equal to two years in the case of startups.

504 Loans

These loans are also available up to $5 million and can buy a number of things includings land, facilities, and even machinery. Terms range from 10 to 20 years, and funding can take from 30 to 90 days. They require a minimum credit score of 680.  They consider the asset that the funds are used for to be collateral. There is also a down payment requirement of 10%, which can increase to 15% for a new business. You must be in business for two years or have equivalent management experience if you are a startup.

Learn business loan secrets with our free, sure-fire guide.

Microloans

Microloans are available in amounts up to $50,000. They are are good for starting a business, purchasing equipment, buying inventory, or for working capital. Community based nonprofits handle microloan programs as intermediaries.  Financing comes directly from the Small Business Administration.

Interest rates run 7.75% to 8% above the lender’s cost to fund, and the terms go up to 6 years. Funding may take up to 90 days, and the minimum credit score is 640.  Collateral and down payment requirements vary by lender.

SBA disaster loans

Available in amounts up to $2 million, these are actually processed directly through the SBA. They are available to small-business owners that have been affected by natural disasters.  Terms go up to 30 years, and the maximum interest rate is 4%.

The minimum credit score for disaster loans is 660. Collateral is necessary if the loan goes over a certain amount, usually $25,000, if it is available or when it becomes available. For a military economic injury disaster that amount is $50,000. There is no down payment requirement regardless.

SBA Express loans

These loans max out at $350,000 and have a maximum interest rate of 11.50%. Terms range from 5 to 25 years, and the SBA guarantee is less than with their other loan programs at 50%. To qualify, your credit score must be above 680, and you must have a debt to service ratio of 1.1 or higher. If the loan is greater than $25,000, collateral may be necessary depending on the lender.

The turnaround for express loans is much faster, with the SBA taking up to 36 hours to give a decision. Necessary paperwork for application is less also, making express loans a great option for working capital as well as other things.

Low Rate Small Business Loans from Alternative Lenders

There is no way around the fact that alternative lenders have higher interest rates.  They cater to those that do not qualify for loans from traditional lenders.  Consequently, they are catering to borrowers that are innately higher risk.  They do the same as any lender, and increase interest rates to balance out the risk.

Far and away SBA loans are the best bet for most when it comes to low rate small business loans.  If your business is strong but you don’t quite hit the mark for a standard loan, they are a great option.  The application process is much longer and way more involved that others however.

There are a couple of alternative lenders than have streamlined the process.

low rate small business loans Credit Suite2

SmartBiz

This lender offers loans backed by the SBA that borrowers can use for a variety of purposes.  Examples of acceptable uses include working capital, inventory, expansion and debt consolidation. If you want $150,000 or less, they require a credit score of at least 600, $50,000 annual revenue, and a minimum of 2 years in business. For amounts higher than $150,000, the requirements are the same except the credit score minimum increase to 650.

Live Oak Bank

This is another option for a faster SBA loan process if your business is part of one of 17 specific industries.  These industries include:

  • accounting and tax firms
  • Agriculture/poultry
  • Automotive
  • Educational services
  • Family entertainment
  • Funeral service
  • Government contracting
  • Healthcare and dental
  • Hotel
  • Insurance
  • Investment advisory
  • Pharmacy
  • Renewable energy
  • Self-storage
  • Senior care
  • Veterinary
  • Wine/craft beverage

The minimum credit score for these loans is 650, but the other requirements are pretty lose.  For income, they only require that cash flow can support the debt.  There is no minimum time in business requirement.

How to Turn the Tide of Low Rate Small Business Loans in Your Favor

Once you understand how things work, you can get a handle on why these loans seem to stay just out of your reach.  The thing is, there is no way around the fact that a higher credit score translates to lower interest rates.  The thing to do then, would be to increase your credit score.  It won’t seal the deal, but it will take you almost all the way.

When you are a business however, you have two scores to worry about.  You need to ensure your personal credit score stays up to par for a number of reasons, but you also need to be concerned with your business credit.

Here’s the thing.  In general, you need your business credit to be completely separate from your personal credit.  All of your business financing should ideally be based on your business credit.  Practically however, it doesn’t work this way. Most traditional lenders, the ones with those low rate small business loans, look at your personal credit score.

In addition, a couple of the business credit reporting agencies use your personal credit score in your business score calculation.  That means that even though you definitely need the scores to be separate, you cannot forget about your personal score, even when it comes to business financing.

How Do You Improve your Personal Credit Score?

The first thing you do is get a free copy of your credit report.  You can get one each year.  Take a look at it and review what it on it.  If you see mistakes, dispute them with the credit agencies in writing.  Then, look at what may be negatively affecting your score.  Are you making late payments?  Stop that.  Paying on time is non-negotiable for improving credit.

Look at your balances in relation to your limits.  Are you close to your limits?  Pay those balances down as soon as possible.  That has a definite negative affect on your score.  Another issue is the average age of accounts.  If all of your accounts are relatively new, that is going to bring your score down.  There isn’t a lot you can do about that other than just wait, but be aware that each time you add a new account, the average age of your accounts decreases.

Build and Improve Business Credit

Business credit is credit in a business’s name. It doesn’t attach to a business owner’s individual credit.  When you have business credit, business transactions do not affect your personal credit at all. Consequently, an entrepreneur’s business and individual credit scores can be very different.

How to Get Business Credit

Establishing small business credit does not happen automatically. A business must work intentionally to make it happen.   The first step is to appear fundable to lenders and vendors. This begins with how you organize your business.  Sole proprietorship may be the easiest option, but it is also the most sure-fire way to ensure your business accounts end up on your personal credit report.

You need to choose to operate as either an LLC, S-corp, or a corporation.  For business credit purposes it doesn’t matter which one.  Choose the option that best fits your tax needs. You’ll also need an EIN.  It is an identifying number for your business similar to how an SSN is a personal identifying number.  Get an EIN and start the incorporation process at IRS.gov.

A professional-looking website and email address are also important. Web hosting should be bought from a merchant like GoDaddy, not from a free service.  A free email account will not work either.  It needs to have the same URL as your website.

A dedicated business telephone number and address that are not the same as yours are necessary as well.  Be sure there is a business listing on 411.  You can do that here.

In addition, you need a business bank account.  Be sure it is in the business name and that only business transactions run through it.

Learn business loan secrets with our free, sure-fire guide.

Once you have all this in place, go ahead and apply for a D-U-Ns number. Just go to the D&B website. A D-U-N-S number is how D&B gets a business in their system.  Therefore, if you do not have one, you do not have a business credit score with Dun & Bradstreet.  Since they are the largest and most commonly used business credit reporting agency, you need a D-U-Ns number to have business credit.

What Next? Building and Improving Business Credit

After all of this is set, you have to get accounts reporting.  If you already have business credit but need to improve it, you will follow this same process.

Start with establishing trade lines that report. Do this with vendors that are in the vendor credit tier. Then you’ll have an established credit profile, and you’ll get a business credit score. With an established business credit profile and score you can begin to acquire credit in the retail and cash credit tiers.

The vendor credit tier including those vendors that will extend net 30 terms without checking your credit, and then they will report your payments to the business credit reporting agencies.  Find out more about the business credit building process here.

Monitor Your Business Credit

You can’t stop there.  You will not know what kind of credit you have or if you can move on in the tiers without monitoring your credit.  Go to www.creditsuite.com/monitoring to do so at a fraction of what it costs with the credit agencies directly.  There is no option for a free business credit report like there is with personal credit reports.

Low Rate Small Business Loans Exists and Your Business Credit Can Help You Get Them

Now the big question.  Low rate small business loans generally come from traditional lenders. Traditional lenders look at your personal credit score.  How can business credit help you get low rate loans?

If your personal business score isn’t quite up to par, but you have an established business with a strong business credit score that meets the other requirements, they may be willing to give a little.  There is no guarantee, but it does happen.  Either way, a strong business credit score means you can access the business funding your need through another channel, even if the traditional ones don’t pan out.  It’s a virtual guarantee you can get the funding your need to grow your business.

The post The Treasure Hunt for Low Rate Small Business Loans appeared first on Credit Suite.