Why You May Need a Content Calendar For Paid Campaigns

If you create content, you need a content calendar. I know—not an earth-shattering revelation!  What about a calendar specifically for your paid content?  Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar?  The answer to the first two questions is: How you structure your … Continue reading Why You May Need a Content Calendar For Paid Campaigns