Prisma | Senior Product Manager | Remote or Berlin | Full-Time
Apply here: https://grnh.se/0b8ad4fe2us
Requirements:
– 3+ Years XP as Product Manager or related position
– At least some experience working as Engineer in BE Applications
– Some first-hand experience working with Databases.
– Some experience working in SaaS B2B environment.
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Positrigo | Full Stack Software Developer | Zurich | Apply: https://positrigo-ag.breezy.hr/p/234b41567cba-full-stack-sof…
Our vision at Positrigo is to image everyone by bringing nuclear medical imaging to the patients. That is why we work to develop the smallest and most affordable brain PET system – combining cutting-edge medical imaging technology with simplicity to enable the early and reliable detection of neurodegenerative diseases like Alzheimer’s. We are an ETH Zurich spin-off which has just closed its Series A investment round. With your help we want to take our first product NeuroLF to the markets!
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources can be a tough department to manage. From hiring to onboarding, employee scheduling, and HR compliance, there are dozens of responsibilities being juggled. What if an employee wants to view an old … Continue reading Best HR Software
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top?
Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP.
After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it.
Before I share 11 strategies to increase your dwell time, let’s look at what dwell time is and why it matters.
Dwell time is the length of time a user spends on your page before returning to SERP. Most SEOs consider dwell time to be a ranking signal, though Google hasn’t confirmed it.
As an example, let’s say you want to establish a better morning routine. So you Google “morning rituals.”
You click on the first result. But the page is hard to navigate, and the content’s not useful.
Within a few seconds, you hit back on your browser and click on the second result.
The second page has excellent content, and the website is easy to scroll through. You end up spending six minutes there and then go back to the SERP.
Now, if other people also spend more time on the second page, Google may factor that in their page rankings and demote the current first result. That will bump the #2 result up to #1.
Although Google hasn’t gone on the record to say dwell time is a ranking factor, the closest thing we’ve got so far is a Google engineer sharing this tidbit:
“So when search was invented… they wrote heuristics that had figure out what the relationship between a search and the best page for that search was. And those heuristics worked pretty well and continue to work pretty well.
But Google is now integrating machine learning into that process. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship.”
Here’s another strong indicator that dwell time is at least a mild ranking factor: Google used to let you hide specific websites on the SERP after visiting them.
If you bounce fast from a page, you could block all results from a domain – because Google knew that if people left a page quickly, there was a good chance they didn’t like the content.
Over time, that feature was dropped, likely as Google better understood which sites were most useful.
You may have heard of time on page, which is the amount of time a user is on a page until they go anywhere else.
Time on page is based on two clicks:
1. A user visits your website.
2. The user then clicks on another page on your website.
The big difference between time on page and dwell time is whether or not the visitor went to another page on your website. With time on page, they have to visit a second page on your website for Google Analytics to take the session into account.
If a user only visits one page on your website, Google Analytics shows time on page for the session as zero.
Here are 11 strategies to increase your pages’ dwell time.
You have one shot at making a great first impression from the SERP. One web usability study found the first 10 seconds of a page visit are critical for determining if a visitor stays or goes.
Are your blog post introductions reeling in readers? To encourage dwell time, each introduction needs to be interesting and relevant to your target keywords.
Take this example from a recent post about spying on your competitor’s SEO.
The open-ended question is the hook. The follow-up sentence is brief and touches on a universal pain point. It also acts as a transition guiding the reader to the thesis.
This hook isn’t like a traditional university paper thesis, though. It’s a teaser of what readers can expect in your article.
Your introduction gets site visitors engaged and excited to continue reading.
Use H2’s to break content into sections, so it’s easy to read. It also makes it easier for folks to go back and reference your content later.
A good example is this article on defining your target audience.
Another way to make your content easier to consume is to turn succinct lists intobullet-pointt format. These make content easier to read and help users find the meat of the content faster.
Another way to engage readers is to use a ton of screenshots and other visuals to illustrate your points.
Infographics aren’t just great for referral traffic. Visuals can also help keep your site visitors engaged.
For example, check out this content layering infographic. It makes a complex topic easier to digest and understand.
Here are a few tools you can use to create visuals for your content quickly:
Video can also encourage visitors to stick around. 80% of marketers said in a Wyzowl survey video increased the dwell time on their website. Embedding videos in your content can too.
Here are a few different strategies to increase the effectiveness of video:
If you’re looking to rank #1 for a keyword on Google, you need to be the most relevant query. In other words, the content on your page needs to reflect a searcher’s intent, the reason for the search.
Let’s say you’re trying to rank for “best spa” in NYC.
Google knows the most relevant results from millions of searchers who have either bounced or stuck around pages. In this case, spa options based on a searcher’s location and the best spas worldwide are the top results.
A landing page spotlighting a specific spa won’t work. However, charts showing different destination spa’s amenities and price comparison tools may be effective.
The four most common types of search intent are:
A searcher is looking for general information (“How can I interpret my dreams?”) or an answer to a specific question (“How old is Elon Musk?”)
More examples of information searches:
The searcher is looking for a specific website or brand. They may forget the URL or find it easier to Google a brand than type out the site’s address.
Examples of brand searches:
With an inquiry search, a searcher shows interest in an item or solution but is still researching and comparing their options.
Examples of inquiry searches:
In a transaction search, the searcher is ready to buy. They are either looking for the best price or trying to find a specific item or service.
Examples of transaction searches:
Now let’s say a spa decides to target “corporate wellness retreats.” Here are the steps they can take to do competitive research on Ubersuggest:
First, review search volume and keyword difficulty under “Keyword Ideas.”
Next, analyze the top SERP results for that keyword.
Are the top results product pages, blog posts, or another format? For a search of “corporate wellness retreat,” we can see most of the top 10 results are landing pages.
As you review each page, take notes on the page’s content to see how you can improve.
You can also review on-page optimizations, such as the use of keywords in headlines and subheadings and any other factors encouraging dwell time.
Then review the top results off-page SEO strategy. Copy the URL of any result into Ubersuggest and select overview to see more about the domain, including:
In most cases, longer content gets more traffic. Since it takes more time to read, more robust content boosts dwell time.
Help encourage visitors to stick around by providing the go-to resource for a specific query using the Skyscraper technique (a term initially coined by Brian Dean of Backlinko).
All skyscraper content has one or more of the following elements:
Each of the eight steps in this article on monetizing your blog shows you don’t need a massive amount of traffic to start making money. Readers can also see a ton of examples where they can draw inspiration.
By creating thorough content it ranks #1 for highly competitive keywords and readers spend an average of over 4 minutes on the page.
Open up your blog to questions and discussion in the comments. Just like here, where I try to reply to all comments.
People want to read others’ comments. Other readers likely have the same questions and can contain additional valuable responses from the author.
As people read or add in their own comments, their dwell time goes up.
Plus, you can get a ton of great feedback with your site visitors, like the comment below.
Interactive content not only keeps users on your page longer, it can also improve the user experience.
Quizzes, polls, downloadable assessments, and calculators are all features that can help site visitors work through the specific issue they came to your site to solve.
If someone wants to learn more about a specific topic you’ve covered, make it easy to access with an internal link.
Internal links not only help keep users on your site, but are another key feature for on-page optimization.
Your internal links can also guide users to take the next step along your inbound funnel.
As you may know, a pillar page is a central piece on a website covering a topic in-depth.
Let’s say you’re looking to target a keyword with significant volume like “camper living.”
Once you create a pillar page targeting the keyword, you may develop a blog post reviewing an RV essential like a mobile hotspot. Then link to this piece on your pillar page.
Part of making a great first impression — and preventing people from hitting the back button on your site — is ensuring your pages load fast.
47% of consumers expect a page to load in two seconds or less.
A few tools to help speed up your site:
More than half of worldwide traffic comes from mobile devices, which means you need to provide a mobile-first experience on your website.
What does that mean? Your site needs to perform well on mobile devices, not just desktop.
Here’s how you can double-check your pages are optimized for mobile:
Google’s support documentation that is linked in the results also provides more info on specific errors.
You can have the best content but still fail to resonate with your readers.
Are all the sentences in your content the same length? Do paragraphs begin the same way? It will get boring.
Copywriting techniques are the ace up your sleeve. Here are a few strategies to keep your writing engaging you can take from copy masters:
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
-Leo Burnett
Can you say the same thing in fewer words? Are their compelling stories or statistics you can use to draw in a reader?
Copy is a direct conversation with the consumer.
– Shirley Polykoff
Keep the conversation going by mirroring your customers. Not sure what your audience is thinking? Survey your current and existing customers.
Have sections where readers may get overwhelmed or bored? Use Bucket Brigades, a term penned by Brian Dean. These phrases that help bridge two sentences and lead readers through content.
These phrases are instant attention grabbers and keep readers from bouncing:
All of these techniques can help increase dwell time. But let your rankings and analytics reveal the most effective elements for your content. Start at the top of the list and try each strategy. For example, you might find that your users respond to interactive elements or that they prefer lists.
Once you see what works, you can fine-tune your strategy.
Which strategy will you try first?
The post 11 Proven Ways to Increase Dwell Time appeared first on Neil Patel.
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Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system.
This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations.
There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task.
Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction.
Before we get into the specifics of reviewing each business phone system, you need to understand the methodology behind my research. There are certain feature sets and considerations that must be evaluated as you’re shopping around for different plans.
Keep these factors in mind as you continue through this guide and read my reviews.
Generally speaking, there are two main ways to deploy a phone system for your business—cloud or on-premises. Historically speaking, most business phone systems have been on-site. However, cloud systems and VoIP technology have been growing in popularity.
If you don’t want your phone system tied to physical landlines, offices, and specific devices, then cloud deployment is definitely your best option. But if you prefer a more traditional phone line, then on-premises will work just fine for your situation.
Do you need to purchase physical hardware for your phone system?
Again, if you’re looking for a traditional office phone that’s sitting on a specific desk with a hardwire connection, then you’ll need to buy those phones. In this scenario, it’s usually in your best interest to buy hardware directly from the phone system provider. Hardware is rarely packaged into your plan, so keep that in mind as you’re shopping around. Actual phones, headsets, etc. will cost extra.
The beauty of cloud phone systems is that you can make and receive calls from anywhere. You and your staff can leverage your existing devices for this (laptops, desktops, smartphones, etc.).
Not only will this make your business phone system easily accessible, but it’s also more cost-effective.
How many people will be using your business phone system?
Is it just you? Is it 5-10 people? 500? 5,000? The answer to this question will definitely have an impact on your decision. Certain systems are designed for individuals, while others are made for small teams and small businesses. Alternatively, there are business phone systems designed for huge organizations with thousands of users across multiple locations.
There are plenty of general-purpose business phone systems. But some are designed with specific use cases in mind.
For example, there are business phone systems for customer support centers, outbound sales, and inbound phone orders. There are even solutions built for internal communication, such as conference calling and video chat.
So determine your primary communication need, then start your search from there.
Lots of business phone systems try to improve their market position by giving you lots of “extras” and features included free in your plan. But these are kind of useless if you’re never actually going to use them.
I’m referring to things like visual voicemail, hold music, automated answering, call forwarding, call attendants, texting, etc. The list goes on and on. These features are either provided all-inclusive with your plan or get offered at tiered pricing levels.
My recommendation is this—don’t pay extra for features you didn’t know existed five minutes ago. Stick to the features you know you’ll use. If you get a few bonus ones, that’s great. But don’t fall victim to great marketing by these providers.
Do you want to keep your existing phone number? Are you looking for an 800 number? Vanity number? Toll-free numbers?
Some of you will be looking for all of these; others just want a single line for basic use. Most business phone systems will offer a wide range of different phone number options. But the pricing and offerings vary from provider to provider.
Just know that you might have to pay extra for things like toll-free calling and international phone numbers.
Business phone systems aren’t really a one-size-fits-all product. Most people don’t realize it, but there are actually several different types of phone systems out there. I’ll explain each one in greater detail below to give you a better understanding as you’re shopping around and evaluating plans.
Voice over Internet Protocol (VoIP for short) has quickly become one of the most popular types of phone systems for business users. As the name implies, the system is based on an IP connection. Rather than setting up complicated wires and landlines, a VoIP system just uses the same Internet connection that your organization already has.
VoIP systems are generally cost-effective and easy to set up. However, they rely on a strong Internet connection. So if you have spotty service, this won’t really work for your business.
Analog systems use POTS—plain old telephone service.
Think of a traditional landline phone system. That’s an analog service. It uses copper lines and connections between your system and carrier. As a result, analog phones have exceptional call quality and reliability.
However, analog phones lack the features associated with newer types of phone systems. They’ll still offer basic phone features (hold, mute, call waiting, speaker, speed dial, redial, etc.), but you won’t get too much more. Overall, analog technology is pretty dated.
PBX stands for “private branch exchange.” This is also referred to as a digital phone system.
It’s common for PBX systems to have an extensive feature list with lots of applications. These solutions are great for businesses that want to customize their phone system with various add-ons and upgrades.
Hybrid phones offer digital and IP functionality. These solutions have been growing in popularity because of their versatility.
Most business owners that purchase a digital phone system lean towards hybrid options. This will give them the opportunity to expand and scale in the future using IP protocols. It’s also common for hybrid systems to include features like fax and email integrations.
To ensure high-quality voice, the hybrid phone system must have a strong network connection. The quality is limited to the type of phone service that’s delivering it. A robust Internet connection is the best way to ensure call quality.
The terms “cloud” and “hosted” are often used interchangeably in the world of business phone services. With a cloud system, you likely won’t need any on-site hardware (aside from your existing routers and data switches).
It’s easy for anyone to manage a cloud phone system, including your staff. All of the customization and management can be handled directly from a simple interface offered by your system provider.
The communication on a cloud phone system relies on a third-party data center (from the company you purchased from) and a stable Internet connection.
Ooma offers VoIP phone systems specifically designed for small businesses. The system is easy to set up, and you can make calls from anywhere using the Ooma mobile app or desktop computer app.
You can completely customize your Ooma phone system based on factors like how many employees need a phone, fax connection, conference calling, physical hardware, and more.
Here’s what I like the most about Ooma’s business phone system:
Ooma’s phone system starts at $19.95 per user per month. There are no contracts or hidden fees. You can even get a new phone number for free.
Freshcaller is a bit unique compared to other business phone systems on the market today. This solution is designed specifically for customer support teams.
There are no hardware or download requirements to run Freshcaller. As a cloud-based PBX system, your customer service reps can access the software from anywhere.
40,000+ businesses worldwide trust Freshcaller. If their reputation isn’t enough to convince you, here’s a quick overview of the top features:
While Freshcaller is definitely geared towards support teams, the phone service could double as a solution for sales representatives as well.
Local phone numbers start at $1 per month, and incoming calls start at $0.016 per minute. You can try Freshcaller free for 21 days.
Dialpad is another modern business phone solution. This provider leverages cloud technology and VoIP for their phone systems.
Plans start at $15 per user per month, and you can try it free for 14 days.
Dialpad has carved out a niche in the remote work space. A quick visit to their website, and you’ll see #WorkFromAnywhere plastered in big letters on the homepage.
These are some of the reasons why I recommend Dialpad:
More than 70,000 organizations across the globe use Dialpad. So you know that it’s a trustworthy and reliable business phone system.
RingCentral has quickly become one of the most popular service providers in the business communications space. They have a wide range of solutions based on company size, industry, and business needs.
You can use RingCentral for cloud phone systems, video conferencing, remote customer service, contact centers, global expansion, and more.
Used by 400,000+ businesses in nearly every category you can imagine, RingCentral is an industry leader in this space.
Popularity aside, these are some of the other reasons why I like RingCentral so much:
Overall, RingCentral’s extensive feature set is definitely designed for larger teams. They do have plans for small businesses, but most smaller teams don’t need these extra features.
RingCentral starts at $19.99 per user per month. Try before you buy with a 15-day free trial.
Line2 is exactly what it sounds like. This business phone system makes it easy for anyone to add a second line to their existing phone.
Your new business phone number can easily be managed directly from the Line2 mobile app.
The entire process is as simple as 1, 2, 3—sign up, choose a number, and download the app. That’s it! Now you’ll be able to make and receive business calls from your smartphone without giving away your personal phone number.
Other features worth mentioning include:
Overall, the concept behind Line2 is pretty straightforward. It’s perfect for individual users, freelancers, and small business owners.
Plans start at just $9.95 per month with a 30-day money-back guarantee.
Intermedia Unite is more than just a PBX business phone system. You’ll also get tools for video conferencing, live chat, file management, and screen sharing.
All of these features are bundled into a fully integrated unified communication and collaboration platform.
If you’re just looking for a basic business phone system, this option probably isn’t for you. But for businesses seeking an all-in-one solution, I can’t really name a better option than Intermedia Unite.
Intermedia Unite pricing starts at $27.99 per month per user. It’s a bargain, considering all of the features you’re getting in this package.
To say you have lots of options to consider for a business phone system would be a drastic understatement. But by using this guide, you’ll be equipped to make the right decision based on your needs.
In a market that’s saturated with phone systems for businesses, I really only like the six options reviewed above.
So start your search there, and use the buying guide outlined earlier in my guide. This will steer you in the right direction.
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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources can be a tough department to manage. From hiring to onboarding, employee scheduling, and HR compliance, there are dozens of responsibilities being juggled. What if an employee wants to view an old …
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What Makes A Brand Stay Lasting & solid Producing A Strong Brand That Lasts Despite of a huge number of competitors to online organization, if the individuals will certainly recognize your brand name, it would certainly be very easy to locate you and also your company, therefore it will certainly obtain a whole lot of …
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Positrigo | Full Stack Software Developer | Zurich | Apply: https://positrigo-ag.breezy.hr/p/234b41567cba-full-stack-sof… Our vision at Positrigo is to image everyone by bringing nuclear medical imaging to the patients. That is why we work to develop the smallest and most affordable brain PET system – combining cutting-edge medical imaging technology with simplicity to enable the early and …
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Article URL: https://www.orangehealth.in/jobs/head-of-engineering-(sr-engg-manager—director)
Comments URL: https://news.ycombinator.com/item?id=24488512
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Article URL: https://medium.com/swlh/were-in-a-new-frontier-of-health-tech-9f53149c5ad7
Comments URL: https://news.ycombinator.com/item?id=24491745
Points: 1
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