Location: Georgia
Remote: Yes
Willing to relocate: No
Technologies: TypeScript, JavaScript, React, Redux / MobX, HTML / CSS, Node.js, Go (Golang), PureScript, Haskell, Drupal
Résumé/CV: https://safareli.github.io/resume
Email: email is in the resume
Senior Software Engineer primarily specializing in front-end web engineering. Proficient in React / Typescript (strict mode). I have also made significant contributions to the backend side of the projects ranging from Haskell, Go, Node.js to Drupal.
I have contributed significantly to open-source functional communities in JavaScript, PureScript, and Scala. I’ve invented version of the Free Applicative structure with most optimal asymptotics (and stack safe), which was adopted in PureScript and Scala from my original JavaScript version. Implemented stack safe version of PureScript’s Effect monad. Was mentioned in Acknowledgments of Build Systems à la Carte and Selective Applicative Functors. (links are in the resume)
Besides my technical skills, I have worked closely with designers and product people discussing how to deliver better UX when there are hard technological constraints (for example implementing UI/UX for already deployed smart contracts on Ethereum blockchain), proposed alternative UI/UX sketches for better solving user problems. I’ve been working remotely for the past couple of years and can collaborate productively in asynchronous teams.
I’m looking for remote full-time opportunities where I would be a good fit with my broad experience and provide the most value.
#User Interface #User Experience #golang #js #HTML #CSS #SASS
In the next few sections, I’ll explain what YouTube analytics is all about, how to access it, what metrics you need to track, and how to leverage this information for better ROI.
What Is YouTube Analytics?
YouTube analytics is the native analytics platform on the site, providing access to vital metrics about video performance including watch time, viewer demographics, traffic sources, impressions, and more.
What is the point of all this information?
This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy.
If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward.
Instead of overwhelming yourself with a ton of information, you can choose to focus on the data that matters most to your brand.
Why Is YouTube Analytics Important?
Simply put, knowing about your YouTube videos’ performance levels is vital to understanding how effective your efforts have been. When you know that, you can create more of the content your viewers love.
This fact is of particular importance if your products appeal to this demographic.
But YouTube isn’t just for teens—people of all ages and demographics watch more than a billion hours of YouTube videos every day.
How to Access YouTube Analytics
Ready to dig into the data? Here’s how to access YouTube analytics.
From the YouTube homepage, navigate to the top right corner, where you see your account’s avatar.
Click on the image, and you’ll see a drop-down list of account options.
Select “YouTube Studio.”
On the next page, you’ll see the Studio dashboard.
There’s a sidebar on the left, which allows you to access different parts of your account.
Click “Analytics,” which takes you to an overview of your YouTube channel’s performance.
The overview page provides details like views, watch time, subscribers, estimated revenue, and real-time reporting.
You’ll also see four primary analytics tabs:
Reach
Engagement
Audience
Revenue
The statistics you see here are for the last 28 days. That’s YouTube’s default setting.
However, you can view metrics for a different period by clicking on the drop-down on your screen’s top right corner.
What if you want to see how well your videos have performed within 60 minutes or 48 hours of hitting the publish button?
The real-time report provides these details.
YouTube has information in place to help you understand the metrics, even if you’re a beginner.
All you have to do is hover over your chosen metric or click the “i” in a circle appearing near the metric’s name.
Here’s an example:
If you want to understand the metrics further, the “Learn More” link at the bottom of the box comes in handy.
In addition to overall channel metrics, you can also view individual videos’ metrics.
To access video metrics, click on any video from the overview page.
Click on “See More” to dive deeper into the analytics of a specific video.
Alternatively, you could click “Advanced Mode” at the top right corner.
Want to see how two videos performed against each other?
The comparison feature allows you to compare two videos, one video against itself over different periods, or a video with a group of other videos.
If the video is part of a series, you can discover how it compares to the others.
Additionally, you can discover if there is a difference in seasonal video performance.
To access this feature, click “Compare to” at the top right corner of the page.
Here, you can select the periods, video, or group to compare.
Another useful option is to add filters to your metrics.
You can find the filter option beneath the video’s title in the upper left, underneath the image from your video.
Clicking the “+” icon at the top of the table of metrics brings up a big list of metrics you can check out.
Want to save or share your data? You can easily export it for further analysis.
To do this, navigate to the top right corner of the page you want to export and click the download icon—a downward-facing arrow with a line beneath it.
This will bring up two options—Google Sheets and .csv—so you can choose the format you prefer.
Vital Metrics to Track on YouTube Analytics
It’s easy to get lost in the sea of data on various marketing platforms. There’s so much information, and it’s understandable if you get overwhelmed by all the filters, options, and tools.
And the same applies to YouTube analytics.
Don’t worry, though: YouTube analytics is comparatively easy to use.
Keep in mind you only need to view metrics answering a specific question you have.
These questions might include:
How do viewers engage with our videos?
When do they exit the videos?
Which videos convert the most viewers to subscribers?
Do our YouTube audience demographics match with our buyer personas?
With these and more questions in mind, it should become easier to view the metrics you need.
Below, I’ll share seven essential metrics in YouTube Analytics and insights you may derive from them.
1. Demographics
When creating a video, you need to know who you’re targeting—and who’s watching.
YouTube’s demographics data reveals details like the top countries and cities your viewers are watching from, viewers’ ages and genders, the times and days they most often watch videos, and more.
Location
If you have many viewers from a particular country or city, and your brand allows for this, you could tailor content to those locations. If you’re advertising a local product, but your videos aren’t generally being viewed locally, it may be time to investigate your keywords.
Age and Gender
Knowing who your audience is can help you create relevant and appropriate content. After all, you wouldn’t want to produce R-rated content if your viewers are typically 13-17!
Furthermore, the times and days viewers are on YouTube provides insights into when you should publish new videos.
If you run YouTube ads, having demographics information can also improve your ability to target content accordingly.
Finally, you can compare your demographics data to your buyer persona.
Do they match?
If so, great! If not, will you change your buyer persona or your content?
2. Traffic Source Types
Traffic source types indicate where viewers find your videos, such as YouTube search, Suggested videos, Channel pages, direct visits, views from external sources, and others.
In addition, you’ll see how viewers from each source behave.
These metrics provide information about the sources responsible for your video views. For example, you might find your blog drives a ton of traffic to YouTube, which means you may want to embed more videos in blog posts.
For more details about how people found you, you can click on each source. For instance, clicking on “YouTube search” will show you what keywords led users to your videos.
You can also see which sources contributed little to your views and try to figure out how to boost those areas.
For example, a low number of views from YouTube search might mean you need to improve your YouTube SEO.
Or, a small number of views from Suggested videos might indicate you need to engage your audience better. Higher engagement means YouTube may see your videos as valuable and suggest them to people viewing similar content.
There are even more insights to uncover once you dig into the data.
3. Watch Time
Getting a lot of YouTube views is good, but getting a high watch time is even better. “Watch time” is how long users spend watching your videos.
YouTube’s algorithm uses this metric to help it understand your content’s quality. This means a long watch time improves your chances of showing up as suggested videos and on search pages.
You can analyze each video’s watch time and compare it to the video’s length.
What types of videos have high watch times? What types have low watch times? Why do you think that is?
Considering the differences between videos with high and low watch times can help you create better content in the future.
You should also examine videos with a high watch time at a particular time of year. This could be a seasonal video—and if it did well, consider creating a similar video next year.
4. Subscribers
When a viewer clicks the “Subscribe” button, they’re confirming their interest in your content. They’re then more likely to see when you post new videos—and watch them.
YouTube Analytics displays the number of subscribers you’ve gained and lost during a given period.
You’ll also see which videos contributed to your subscribers count.
Which videos are responsible for a high number of subscribers gained? Which ones are responsible for subscribers lost?
Analyzing these changes can help you improve the content you create. For example, if longer videos tend to drive more subscribers, then you should focus on longer videos
You can also view subscription sources, which tells you where subscribers found your content.
There’s another way to understand what drives subscribers—comparing them with non-subscribers.
For example, you can compare these two audiences on metrics such as watch time, including the time spent viewing and what percentage of the video they watched.
Thirty seconds means something very different on a 45-second video than it does on a 45-minute video!
In the image above, there’s an anomaly. You see, non-subscribers are outnumbering subscribers significantly. This data indicates a need for further investigation—perhaps check their traffic sources.
5. Top Videos By End Screen
If you’ve ever watched YouTube, you know many videos end with images of other videos to watch. Those images are there to entice users to keep watching.
The metric related to this tells you which end screens accounted for the most clicks.
By clicking on “See More” in the engagement tab, you’ll see details such as end screen elements shown, end screen element clicks, and clicks per end screen element.
As a result, you can identify videos that keep viewers watching.
Why is a specific end screen more effective than another? Once you figure this out, apply the insights to other videos.
6. Top Cards
Card elements are interactive and allow you to promote other YouTube videos or links to your website. You can see an example in the image below—the “Suggested” bar is a card element.
Card element metrics show you details such as card clicks, cards shown, clicks per card, and more.
From these numbers, you’ll discover which cards were most effective at converting viewers.
Ask these questions:
What makes these cards effective?
Are cards more effective on some videos than others?
At what time are cards most effective in a video?
What makes some card teasers effective?
By diving deeper into these metrics, you can find answers to these critical questions.
7. Revenue
YouTube ads are essential to revenue. However, to run YouTube ads, you need at least 1,000 subscribers and 4,000 hours of watch time. Focus on making great content using your metrics as a guide to get to these numbers.
You can see an example of an ad overlaying a YouTube video below.
If you’re running ads as part of the YouTube Partners Program already—or when you get to that point—the revenue section of analytics is crucial.
Here, you’ll find details such as your revenue sources, top-earning videos, ad types, monthly estimated revenue, YouTube Premium revenue, and more.
What are the top-earning videos? How are they different from the low earners?
You may get answers to these questions and more by diving deeply into revenue analytics.
All that said, you don’t have to monetize your channel through ads—I don’t do this myself. Instead, I use YouTube for branding, education, and to drive traffic to other resources.
Other YouTube Analytics Tools
YouTube analytics provides a ton of metrics about your channel performance, but it’s not the only source of data available.
That’s why you should use other analytics tools to gain more insight into your YouTube campaigns.
Using these tools, you can obtain analytics for other channels in your industry, enhance YouTube SEO, and get recommendations to improve.
Here are three other tools to better understand your YouTube video performance.
Vidooly
Using your YouTube analytics information, Vidooly provides suggestions about how to improve your videos.
They also grant access to video tag analysis—meaning the words in your video’s metadata—so you can discover high-performing tags.
To help you rank higher in YouTube keyword searches, Vidooly also has a keyword tool that may boost your videos’ SEO.
If you run influencer marketing campaigns, Vidooly can help you figure out which influencers may help grow your channel.
ChannelMeter
ChannelMeter provides access to extremely detailed audience insights.
Beyond that, you can monitor how videos from influencers perform. This is handy if you run YouTube influencer marketing campaigns—or if you want to emulate some of their ideas.
ChannelMeter also allows you to check on your benchmarks and follow trends among similar videos so you can adapt accordingly.
Unmetric
One of Unmetric’s most significant features is the benchmarking tools. These tools allow you to compare your strategy against your competitors.
For example, you can look at your competitor’s click-through rate, engagement rate, and video completions. This tool can help you develop campaign goals and identify new trends.
Furthermore, you can see how you fare against your competitors and obtain insights that may boost your campaigns. They even provide ideas for content creation.
Conclusion
YouTube Analytics is essential to running any successful YouTube campaign.
You can learn about your audience, what you’re doing well, and where you can improve—without being bogged down by unnecessary data, thanks to YouTube Analytics’ helpful filters.
What aspects of your videos do you think YouTube analytics can improve?
Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same.
“But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”
Well, even if that’s the case, you still have nothing to worry about.
You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise.
Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in.
Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – one that can manage your campaigns, keep up with continuous algorithm updates, and deliver results.
Let’s start with how a PPC consultant can help you grow your business.
5 Ways a PPC Consultant Can Help Grow Your Business
What is the primary reason that people hire PPC consultants? Maximizing business performance.
People who run an online business question the need for launching pay-per-click campaigns, and whether it’s the right thing to do.
We have to clear one thing out before we talk about the benefits of hiring expert help – it IS worth it!
That said, let’s take a look at what a good PPC consultant can do to help you grow your business.
Thorough Market Research and Plan of Action
A PPC consultant can be your go-to when you‘re unable to do market research, execute the right type of strategies, or launch successful marketing campaigns that help you achieve your business objectives.
Additionally, you can also make critical mistakes when you work without experience – something that can cost you significant money or achieve zero results.
On the other hand, there are other solid reasons why you should hire a professional.
A PPC consultant will prioritize your marketing campaigns and think of the intelligent implementation of paid marketing tactics that can enhance campaigns. You’ll also get better and more relevant marketing strategies to drive your online sales.
A savvy PPC manager can be doubly beneficial for your business.
With their help, you‘re assured of wiser PPC decision-making that can cause a decrease in expenses and increase conversion rates.
Plus, PPC experts can analyze your data and make required adjustments that can lower your cost per lead for a higher ROI.
As for conversion rates, they can use their experience and expertise to implement tactics, such as using precise keywords and put your sales team in contact with quality leads. All the efforts are targeted towards a specific audience in your niche that can be niched down according to location, gender, age, interests, and of course, keywords.
Audience targeting should always be strategic and carefully executed. It’s the only way to avoid wasting your money on paid campaigns – something that a PPC expert can help you with.
The best part is all this requires minimal effort on your part, and even the PPC consultant’s due to their specialized knowledge.
Compelling Ads That Actually Convert
Make no mistake, writing an attention-grabbing ad copy is an easy task – but only at the surface. In fact, knowing how to create a PPC ad can have a massive impact on the ads click-through rate.
You need expert help to create a truly artistic strategy to attain ad campaign success. A PPC consultant is well versed in the know-how to create an effective ad copy that appeals to your target customer and can relate to their interests. They can also use the necessary keywords for optimization to rank higher in search engines.
So with the help of a professional, not only will your ad get more exposure, but you’ll also experience an increase in your conversions.
Years of Experience
You may already be aware of how experience often translates to expertise.
Reputable PPC professionals have years of experience working with a diverse clientele, which helps them contribute to their profit-making campaigns.
These experts have the backing of innovative skills and knowledge to keep your ads updated and in sync with the latest web trends that can be the driving factor of your paid campaigns.
You shouldn’t worry about the money you might pay for a consultant. Instead, it’s the time wasted when trying to learn Google or Amazon that should be a worrying factor. Unsatisfactory results are another disadvantage when you take on PPC without prior knowledge.
Moreover, a professional will dedicate their whole time to your projects and make sure you set the right bid amount according to the order value, ACoS goals, and conversion thanks to their greater understanding of bid management.
Time-Saving
Pay-per-click marketing can be equal parts challenging and time-consuming, especially for those who aren’t experts.
A PPC professional can help you launch and monitor all your ad campaigns, along with making minor adjustments that could potentially boost your sales. Also, when you turn the work over to these consultants, you’ll be able to focus on other aspects of your online business.
How to Get Started With a PPC Consultant
If you haven’t worked with a PPC company before, it’s hard to know what to expect.
Right from hiring the right PPC consultant to holding meetings right till the final launch – you need to draft a roadmap that explicitly illustrates your end goal as well as milestones to stay on the right track.
Below, we have streamlined the details of every phase to help you understand what to expect when working with a PPC consultant.
Hiring the best PPC consultant for your business
The first step here is to find the right PPC consultant to get started in your paid marketing journey. And the best way to go about this? Research and look at the credentials of respective candidates.
There are two ways to go about this. You can use online hiring platforms like Freelancer, Upwork, and Reddit, where you’ll post a detailed project description, along with the requirements. You can then choose a freelancer profile from the applied candidates.
If you plan on recruiting seasoned consultants – something which we highly recommend – you’ll have to fill up an inquiry form and then schedule a discovery call.
Whatever be your marketplace of choice, determining the abilities of the prospective candidate remains the same. Ask the prospect the following questions to understand whether they are the right fit or not:
Are you Google-certified?
Do you offer a free assessment?
Who will own the account?
Will you provide ongoing management of the account or solely look after the setup?
How do you measure success, and what are the deliverables?
Are you familiar with Google Analytics?
It’s best to look for consultants who possess the Google AdWords Certified Partner designation since they are likely to understand the latest trends, techniques, and technology relevant in the world of PPC advertising.
A thorough understanding of account setup and management, analytics and reporting, and optimization in areas such as video, search, and mobile advertising, are also crucial.
Remember, it’s your money, and the prospective PPC consultant should respect that and be willing to clear any doubts.
Have a Discovery Session
It’s the job of the PPC consultant to do everything they can to learn more about your business objectives and what you’re looking for, which is precisely why discovery and onboarding are a crucial part of any new PPC project.
Here are a few key points that your meeting should cover:
Your budget, which includes monthly ad spent
Goals you wish to achieve through your PPC campaign
What are the USPs of your business when compared to your competitors
Detailed observation of your target audience that includes platforms to use, shopping trends, and location
Take this chance to share everything you have with your PPC consultant – even if it doesn’t feel relevant. The consultant must be aware of your expectations and budget.
Planning and Testing
After understanding your business, target audience, and marketing goals, the next step is to plan the upcoming campaign. In addition to this, defining critical metrics and KPIs are essential as well.
The consultant may run a small, inexpensive pilot campaign to test different aspects, such as audience segments, copy, and execution. This can give you key insights about the preferences of your target audience and a deeper understanding in general of how to proceed forward.
The Final Execution
Finally, at this stage, you launch the full campaign.
The full-scale execution of the campaign can be short-term, long-term, or ongoing, depending on your needs. You can expect consistent feedback and thorough reporting from the consultant that outlines everything about the campaign, and the final results once it’s over.
Remember, monitoring results and adjusting the budget are all a part of the campaign. The consultant should use the insights collected, along with your feedback, to improve the ad strategy for better results.
In case the consultant doesn’t offer management services, they will only set up the account.
Measuring the ROI of PPC Consulting Services
What’s the point of launching a PPC campaign if you cannot measure the return on your investment?
Is your campaign strategy correct? Are the ads effective in generating leads and sales for your business? Is it profitable? – these are important questions that you need answers to.
The only way to determine the success of a campaign is to measure the ROI.
That said, there are various KPIs, which is why you need to have an efficient tactic in place to choose the relevant ones. For this purpose, you need to figure out the following:
Understand the goals of your campaign – whether you want more click-throughs, more leads, or higher sales. The ultimate goal, of course, is to increase conversions and reduce CPA. But there are other things you should consider as well, such as monitoring impression share and the effectiveness of your ads in generating clicks (CPR).
You can even consider setting SMART goals to measure the overall progress and success of your goal.
Figure out about what success means to you and then define it to your consultant.
Monitor the KPIs closely and then reevaluate if there is still any discrepancy.
The following are the most crucial PPC KPIs that you should consider:
The average click-through rate
The quality score of your ad content
The impression share that tells you how many people has have seen your ad
The average cost-per-click (CPC)
The conversion rate
The cost for action/cost per conversion
The average position of your ad
Tracking ROI is a dynamic process with no uniform rules to follow. Make sure you choose your KPIs after setting realistic goals for your business, which, in turn, can help you achieve your goals.
4 Point Checklist For Finding the Right PPC Consultant
If you’re still wondering how you can hire the best PPC consultant for your company who has the necessary understanding and expertise to deliver results, here’s a quick checklist to make things easier for you.
Experience in Driving Results
You’ll find several PPC consultants claiming to be the best and how they can help you achieve your goals.
But do they really have the expertise and experience to back their claims?
Figure out whether the consultant has previously worked with clients in your niche and is aware of how your business ecosystem, your competition, and your audience work. The idea here is to fast-track your campaign strategy, creation, and management processes.
Knowledge About PPC Best Practises and Tools
PPC can be a very complicated process, which is why you need a consultant that has the knowledge to keep up with the latest practices.
Having access to the right PPC tools is also important. Essential aspects like analytics and reporting and intent-driven keyword selection, along with first-party data sources and strategic partnerships, work together to enhance the efficiency of campaigns.
Find out the tools that the consultant uses, whether it’s Google Analytics, Certified Knowledge, Excel, and Adalysis.
Diverse Client Portfolio
Examine the companies on the prospective consultant’s portfolio. You‘ll be surprised at how useful this can be to detect whether they are the right fit for your business or not.
You see, a good PPC consultant should always demonstrate hands-on experience and have a diverse clientele. This equips them with a better understanding to create effective paid campaigns that appeal to your target audience, irrespective of their thought process and ideologies.
Testimonials From Past Clients
Testimonials help gain a sense of the caliber of the businesses that have trusted them in the past.
By going through what past customers have said about their services will give you an idea about their professionalism and whether they are capable of providing a comfortable and satisfactory working experience.
Wrapping Up
The world of PPC marketing isn’t simple.
You need experienced consultants to create and execute well-thought-out campaigns that can help you achieve your business objectives and keep any losses at the minimum.
Hiring a consultant can be your first step to ensure positive returns on your investment and establish a loyal customer base.
Want somebody seasoned and enjoys a stellar reputation when it comes to delivering results? Get in touch with experts from Neil Patel Digital here.
Location: Georgia Remote: Yes Willing to relocate: No Technologies: TypeScript, JavaScript, React, Redux / MobX, HTML / CSS, Node.js, Go (Golang), PureScript, Haskell, Drupal Résumé/CV: https://safareli.github.io/resume Email: email is in the resume
Senior Software Engineer primarily specializing in front-end web engineering. Proficient in React / Typescript (strict mode). I have also made significant contributions to the backend side of the projects ranging from Haskell, Go, Node.js to Drupal.
I have contributed significantly to open-source functional communities in JavaScript, PureScript, and Scala. I’ve invented version of the Free Applicative structure with most optimal asymptotics (and stack safe), which was adopted in PureScript and Scala from my original JavaScript version. Implemented stack safe version of PureScript’s Effect monad. Was mentioned in Acknowledgments of Build Systems à la Carte and Selective Applicative Functors. (links are in the resume)
Besides my technical skills, I have worked closely with designers and product people discussing how to deliver better UX when there are hard technological constraints (for example implementing UI/UX for already deployed smart contracts on Ethereum blockchain), proposed alternative UI/UX sketches for better solving user problems. I’ve been working remotely for the past couple of years and can collaborate productively in asynchronous teams.
I’m looking for remote full-time opportunities where I would be a good fit with my broad experience and provide the most value. #User Interface #User Experience #golang #js #HTML #CSS #SASS
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