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Looking for business credit cards no annual fee? Look no further. We’ve got you covered.
We looked into lots of company credit cards for you. So, here are our selections.
Most of these have an ongoing annual fee of $0 (versus just an introductory fee). You can get a lot of cash with business credit cards.
And you will not need collateral, cash flow, or financials to get small business credit.
Company Credit Card Benefits
Benefits can differ. So, make sure to choose the benefit you prefer from this choice of options.
And always check rates on the appropriate site.
Take a look at the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 26.99%. You can earn unlimited 1% cash back on every purchase for your company, without any minimum to redeem.
While this card is available if you have average credit, beware of the APR. Nonetheless if you can pay on time, and in full, then it’s a deal.
Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/
Take a look at the Capital One ® Spark® Cash Select for Business card. It has no annual fee. You can get 1.5% cash back on every purchase. There is no restriction on the cash back you can earn. Also earn a one-time $200 cash bonus as soon as you spend $3,000 on purchases in the very first 3 months. Rewards never expire.
Pay a 0% introductory APR for 9 months. Then pay 13.99%– 23.99% variable APR afterwards.
You will need great to outstanding credit scores to qualify.
Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/
Establish business credit fast with our research-backed guide to 12 business credit cards and lines.
Take a look at the Capital One ® Spark® Cash for Business card. It has an introductory $0 annual fee for the first year. Afterwards, this card costs $95 each year. There is no introductory APR offer. The regular APR is a variable 20.99%.
You can get a $500 one-time cash reward after spending $4,500 in the initial three months from account opening. Get unlimited 1.5% cash back with Cash Select.
You will need great to superior credit to qualify.
Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash/
Look into the Discover it ® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for one year. After that the regular APR is a variable 14.49– 22.49%.
Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match ™ at the end of the initial year. There is no minimal spend requirement.
You can download transactions rapidly to Quicken, QuickBooks, and Excel. Keep in mind: you will need great to exceptional credit scores to get this card.
https://www.discover.com/credit-cards/business/
Check out the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% initial APR for the first year. After that, the APR is a variable 13.24– 19.24%. You can get a $750 one-time cash bonus after spending $7,500 in the first 3 months from account opening.
You can get 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on internet, cable, and phone services each account anniversary year.
Get 2% cash back on the first $25,000 spent in combined purchases at gasoline stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limit to the amount you can earn.
You will need exceptional credit scores to get approved for this card.
Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF
Look at the Bank of America ® Business Cash Rewards MasterCard ® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. Afterwards, the APR is 12.24%– 22.24% variable. There is no annual fee. You can get a $300 statement credit offer.
Get 3% cash back in the category of your choice. So these are gas stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Earn 2% cash back on dining. So this is for the initial $50,000 in combined choice category/dining purchases each calendar year. Afterwards earn 1% after, with no restrictions.
You will need excellent credit to qualify.
Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/cash-rewards-business-credit-card/
For no annual fee while still getting travel rewards, check out this card from Bank of America. It has no yearly fee and a 0% initial APR for purchases during the first 9 billing cycles. After that, its regular APR is 12.24– 22.24% variable.
You can get 30,000 bonus points when you make a minimum of $3,000 in internet purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.
Get endless 1.5 points for every $1 you spend on all purchases, everywhere, each time. And this is no matter how much you spend.
Also earn 3 points per every dollar spent when you book your travel (automobile, hotel, airline) with the Bank of America ® Travel Center. There is no restriction to the number of points you can get and points do not expire.
You can earn up to 75% more points on every purchase if you have a company checking account with Bank of America and qualify for Preferred Rewards for Business.
You will need superb credit scores to get this one (as in, 700s or better).
Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/
Check out the Capital One ® Spark® Miles for Business card. It has no annual fee for the initial year, which after that rises to $95. The regular APR is 20.99%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer charges. Late fees go up to $39.
This card is terrific for travel if your costs do not come under basic bonus categories. You can get unlimited double miles on all purchases, without limitations. Earn 5x miles on rental cars and hotels if you book through Capital One Travel.
Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. But you only get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction cost. You will need a good to exceptional FICO rating to qualify.
Earn 50,000 bonus miles if you spend at least $4,500 within 3 months of your rewards membership enrollment date.
Find it here: https://www.capitalone.com/small-business/credit-cards/spark-miles/
Establish business credit fast with our research-backed guide to 12 business credit cards and lines.
Look into the Brex Card for Startups. It has no annual fee.
You will not need to give your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.
Nevertheless, they do not accept every industry.
Also, there are some industries they will not work with, as well as others where they want more paperwork. For a list, go to https://brex.com/legal/prohibited_activities/.
To establish creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.
You can get 7x points on rideshare. Get 4x on travel. Also, get triple points on restaurants. And get double points on recurring software costs. Get 1x points on everything else.
You can have poor credit, (even a 300 FICO) to qualify.
Find it here: https://brex.com/lp/startups-higher-limits/
Establish business credit fast with our research-backed guide to 12 business credit cards and lines.
Take a look at the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% initial APR for the first year. Afterwards, the APR is a variable 13.24– 19.24%.
Get double Membership Rewards® points on everyday business purchases like office supplies or client dinners for the first $50,000 spent annually. Get 1 point per dollar after that.
You will need good to exceptional credit scores to qualify.
Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/
Also have a look at the American Express ® Blue Business Cash Card. Note: the American Express ® Blue Business Cash Card the same as the Blue Business® Plus Credit Card from American Express. Yet its rewards are in cash as opposed to points.
Get 2% cash back on all qualified purchases on as much as $50,000 per calendar year. Afterwards obtain 1%.
It has no annual fee. There is a 0% initial APR for the first 12 months. After that, the APR is a variable 13.24– 19.24%.
You will need great to outstanding credit to qualify.
Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/
Your straight-out perfect business credit cards no annual fee will depend upon your credit history and scores.
Only you can pick which features you want and need. So, do your research. What is exceptional for you could be terrible for another individual.
And, as always, make certain to establish credit in the recommended order for the best, quickest benefits.
The post Check Out the Latest Business Credit Cards No Annual Fee appeared first on Credit Suite.
Social media is often your customer’s top choice to try and solve any issues they are experiencing with your site or your product. This brings up a few challenges for big and small businesses: Customers …
The post Top 5 Tools for Customer Care in Social Media appeared first on Paper.li blog.
With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored.
Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience.
Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.
Consider this:
How can you keep up with your Twitter account when you haven’t even checked Facebook, Instagram, and TikTok today? What about all those new social media sites that are popping up every other day (or so it seems)?
How do you know which ones to target for your brand and which to skip?
Take a deep breath.
Managing your social media shouldn’t be overwhelming. Social media tools can help:
I’ve done the research for you and organized the top social media marketing into five categories. We start with tools that help with the four stages of social media marketing: discovery, creation, monitoring and scheduling, and analyzing. Then, I added a fifth miscellaneous category at the end.
If you find yourself stuck in a particular stage, just head down to the relevant section.
Are you ready to get productive, optimize your social media marketing, and become an expert social media marketer?
Let’s begin.
According to Statista, users post 347,222 stories to Instagram, and 157,000 share messages on Facebook every minute. It can be overwhelming to find value-added content in all that noise.
Let’s look at content curation social media tools that help filter meaningful content so you can find images, posts, and conversations that will resonate with your audience.
This tool organizes stories shared by friends and followers on Twitter, Facebook, and other social apps. It’s available as a web, Android, and iOS app.
It displays aggregated stories from your social media circle as easy-to-read links in a feed. You can also add influencers in your niche.
You can catch up on news from the last hour, or go through the past week using the “Sort By” option. You can tap into content shared by your second-degree connections, as well.
Finally, you can also curate content from your newsfeed into an email newsletter.
Feedly aggregates the top content in your niche from industry blogs and other publications. Their AI bot, Leo, acts as a research assistant that learns your reading habits and delivers articles you’ll be interested in.
It then “reads” each article and annotates them with relevant summaries, analyses, and links to relevant content.
Leo learns from your behavior. If you save an article, it will show you more like it. If you click “less like this,” Leo will remember and show you fewer articles on that topic.
You can also set up priorities within topics. Choose a sub-topic, and Leo will include those articles under a Priorities tab.
There are several reasons I love this tool. On top of content discovery, you can use it to research keywords, track online trends, and even find influencers within your vertical.
Use it to dissect your competition, understand your audience, and find content with the most social network shares.
The Chrome extension lets you do your research while you browse, as well. To use it, enter your keyword or phrase to discover the top-performing content.
You can use the filters to customize your search by language, time frame, country, and a number of other parameters.
You can find the popularity of content on a particular social network by using the “sort by” feature.
You can also plug a blog URL into the tool to find its top-performing content pieces.
This is another great social media tool for monitoring and searching for hashtags relevant to your industry and track brand mentions.
To start your search, plug in the keyword, and the tool delivers content from several platforms.
Here are search results for #neilpatel:
You can directly respond to these mentions, right from the screenshot page.
On the right sidebar, you get useful stats around the frequency and sentiment of your hashtag.
Tagboard is especially useful to track conversations and engagement during conferences and live events.
According to Venngage, 49 percent of surveyed marketers rated visual content as very important, but 43 percent said producing it consistently was their biggest challenge.
Social media has become undeniably visual, and having a presence on Instagram, Pinterest, TikTok, YouTube, and other visual platforms is paramount.
Here are a couple of social media tools to help you create videos, images, diagrams, Pinterest boards, infographics, and more.
This is a simple graphic design web tool with pre-made templates for all kinds of social networks and uses.
It combines some of the best elements of Photoshop with a drag-and-drop functionality.
For every template, there are a variety of layouts, fonts, and backgrounds to choose from. And if you find yourself having trouble with a particular functionality, there are free tutorials to help you design better graphics.
For example, if you’re considering repurposing your most shared content for an infographic, there’s a tutorial for creating simple infographics with Canva.
Here are ten websites to source free and premium stock photos you can use in your designs.
Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. You can use any of their templates to get started.
You can sync your marketing calendar with theirs to get tips and ready-to-go video templates for relevant seasons, holidays, and events.
Pixlr is a freemium service with a lot of the functionality of Photoshop.
Its free services include Pixlr X (for express) with essential tools for quick editing. Pixlr E (for editor) offers a more extensive selection of tools for more sophisticated content creation and Remove BG, an AI-based background removal tool.
If you need even more photo editing capabilities, they offer a subscription-based plan that includes more stickers, overlays, and visual effects, as well.
Pixlr offers templates, as well, some free and some part of the subscription service.
The images you share on Pinterest should be vertically aligned. But, if you insert a tall image directly into a blog post, it’ll take up a lot of real estate.
The solution is uploading the tall Pinterest image below the first picture of your post. Then, change its height and width to one pixel each.
Now, the image will appear when you click on the “Pin it” button to share on Pinterest. The alt text of the Pinterest image automatically serves as the caption for the image.
It’s impossible to manage your brand’s social media accounts 24 hours a day, seven days a week. But the world of social media doesn’t turn off at 5 p.m.
Social media tools for monitoring and scheduling can help. They can save you hours every week by combining your brand activity from multiple social media networks into one dashboard.
Hoot is a full-service social media management tool that lets you track mentions, engagement, and other metrics across all of your social platforms. You can schedule and track posts using their analytics tools and respond to mentions via your dashboard.
This is an amazing app to schedule updates from your social network accounts at the times that you work best for your brand.
It works a lot like Hootsuite. You can create and schedule social posts, and then track them through their analytics.
Buffer will also prioritize social mentions for you, so you can respond to the most pressing ones first.
Hopper HQ connects your brand with top content creators in your vertical. Once you choose from a list of recommended creators, they deliver content you can share in posts and paid ads.
CoSchedule is a simple, integrated social media and blog publishing calendar.
It also includes a suite of organizing tools for social media, brand assets, work, and content. Schedule your blog posts, collaborate with different authors on a post, and assign specific tasks to different people.
It has an easy-to-use, drag-and-drop interface, as well.
In the calendar view itself, you can also keep track of the most shared and engaged with content.
If This Then That is a fantastic social media tool to connect applications and automate social actions. IFTTT offers a series of applets that allow you to connect platforms and streamline your work.
For example, you can send your Instagrams to Twitter as native tweets. You can also get a weekly notification email of all of the people who followed you on Twitter. You can also archive tweets to a Google spreadsheet.
You can create your own applet from scratch by choosing a trigger and appending an action to it.
Or, you can use applets created by other people.
In this article, Kristi Hines explains a killer recipe to directly schedule social media updates from your Feedly account.
You can schedule the articles you choose to read later in Feedly on your social network accounts through Buffer. You only need Gmail and Buffer accounts to set up this applet.
The best way to find the most effective social network for your business is by tracking your social media marketing efforts.
The right data allows you to calculate ROI from your social media marketing campaigns. It’ll help you find your top-performing content, so you can tweak your campaign and optimize your marketing efforts.
Let’s look at a few social media tools to measure and analyze your social activities.
Google Analytics is one of the most widely used analytics tools to track user behavior on websites. But, you can also track social reports under its reporting tab.
To access your social network standing, log into your Analytics account. Then, head over to the Reporting tab. Click on Acquisition > Social.
Set up goals inside Analytics to access these social reports. There are standard templates inside analytics you can use to set actionable goals for your social media marketing campaigns.
If you get stuck, use Google’s official step-by-step guide for setting goals.
There are eight reports you can see under social analytics–Overview, Network Referral, Data Hub Activity, Landing Pages, Trackbacks, Conversions, Plugins, and Visitors Flow.
Once you set up goals, you’ll be able to see your social media impact in Overview.
The most important report is conversions.
You can break down your social media campaign by network and find out the most successful platform.
If you’re interested in the user behavior–the like and share buttons your visitors are clicking–you’ll need to set up social plugins.
Although setting up this report might take time, the end results are worth the effort:
A clear picture of the social network that provides the best ROI and the kind of content you should create for it.
HubSpot has a number of tools, from marketing automation to a full content management system. Their Marketing Hub allows you to create and manage social media posts, video for social, and conversations from their platform.
To get the best results from a real-time social network like Twitter, you need to be active when your followers are online.
Followerwonk analyzes your Twitter followers and tells you when your followers are most active.
You can also use it to find influencers in your niche and discover relevant people to follow.
You can also track your followers by demographics, such as age.
Olapic is a great tool to add to your visual marketing arsenal. You can use the tool to discover, curate, and schedule user-generated content across Instagram, Pinterest, and all your other social accounts.
Use it on your site, in your social ads, and in your emails to lift engagement and increase conversions.
For Instagram and Twitter, a good hashtag analyzer can go a long way. Keep up-to-speed on hashtags relevant to your industry with Keyhole.
The tool also uses machine learning to forecast whether your campaigns will hit their goals.
Finally, Keyhole tracks and monitors influencer performance. You can use it to compare influencers to determine who is most effective for your brand.
Not only does Semrush allow you to create, schedule, and track your own posts, it also lets you track and analyze your competitors’ posts, too. You can also use it to optimize your social ads.
SEMRush is also helpful for general keyword and content research in your vertical (or you can also use Ubersuggest for this).
You are already equipped with the best social media tools to research, curate, plan, schedule, monitor, and analyze your social media marketing efforts.
What about social engagement on your website? The end goal of most social campaigns is to increase your website’s engagement and traffic.
Here are some tools to power your website and drive social media interaction.
A simple way to increase the number of tweets on your blog post is by adding a link to every actionable comment. When a reader clicks on the link, it automatically adds a tweet to their Twitter account.
You can track all of your embedded links from the dashboard.
You can also analyze their performance using their analytics tool.
If you’re on WordPress, there is a simpler alternative–Better Click to Tweet plugin.
Floating share buttons can either help or hurt your engagement and conversions, according to BigCommerce. For example, sharing buttons with counters can hurt conversions if the number of shares is low, while adding share buttons to product pages can actually distract users.
The best way to find out when and where to use share buttons is through extensive testing.
If you’re on WordPress, you can start with Share Buttons by AddToAny plugin. It has the option to activate share buttons in the sidebar, as well as above and below every content piece.
You can also customize the number of social networks you want to show your visitors, from the ones below.
I recommend experimenting with two or three social media share buttons and stick to the social networks where your audience hangs out.
Do you feel like you’re losing time curating and endorsing content by other publishers?
Snip.ly can give it back to you. It’s a link shortener with a great add-on: a customized call to action for every link you share with the tool.
You can use it to drive direct traffic to your website by adding a non-intrusive, custom CTA at the bottom of each post you share.
The CTA can include customized messages, colors, images, and themes.
Besides direct traffic, you can drive app downloads, email list signups, and event registrations.
The analytics dashboard allows you to track the number of clicks and conversions.
Influencers are a trusted source of information for your customers. A recommendation from them can lift your product sales and brand visibility.
But, how can you find influencers interested in your post, service, or product?
That’s where Onalytica comes in. It finds relevant influencers for your brand based on your article link or uploaded file.
It scans an article, then generates a list of targeted influencers in under a minute. After reverse-engineering relevant influencers, you can connect and start building a relationship.
Headlines play a key role in engagement. It’s no wonder that Upworthy used to write 25 headlines for every post.
CoSchedule’s Headline Analyzer is a great tool to ensure headlines attract attention—and clicks.
Using it is simple:
You’ll get an overall score for your headline and a grade for the variety of words you’ve used, top keywords in your headline, and the sentiment your headline evokes
KingSumo helps brands manage giveaways on social media that can help drive emails sign ups and followers.
To create a giveaway, create a title, description, start and end date, and the number of winners. Then, post it directly to your social accounts.
You can manage and track all of your giveaways from a single dashboard.
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If a large section of your audience hangs out on Facebook, then activating Facebook Comments on your website can increase engagement and bring you closer to your social media marketing goals.
But, beware. There is a risk of comment scams that easily pass spam filters. You’ll need to stay on top of comment moderation.
Social media can become a huge distraction, even if it does help drive your business. Manually logging in to post blogs and business updates can eat up valuable time you could use to build a new product, take care of vendor orders, or handle customer concerns.
Start incorporating the above tools in your armory to automate repetitive tasks and batch your social media posts.
They’ll save you time every week. They’ll also improve your ROI from social media marketing and your bottom line.
Have I missed any of your favorite social media marketing tools? Can you share your social media productivity secrets? Please let me know in the comments below.
The post 25 Social Media Tools That Experts Use to Streamline Their Marketing appeared first on Neil Patel.
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers.
It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.
Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life.
These days, travel is more widely available than ever before. With high-speed trains, planes, and boats, you can travel anywhere in the world in a day’s time.
However, modern consumers aren’t looking in print magazines to find travel inspiration. These days, if you want to talk to your biggest customers, you need to do it online.
Creating high-performing tourist ads is not always as easy as it seems. Of course, beautiful beaches and breathtaking views catch people’s attention, but it takes more than pretty pictures to win them over completely.
What’s more, competition in this space is higher than ever before. If you want to outperform your competitors, you need to stand out.
The tricky part about creating great tourist ads is that your target audience is often worldwide.
You could serve ads to every country in the world, but that’s going to eat up a lot of your budget.
Instead, try delivering your ads to specific locations where you know similar audiences are likely to be. This is called geographic targeting, and it helps you define where your ads will be seen to maximize your marketing budget.
For example, you can target other tourism sites in your city or country to grab the attention of tourists already in your area. Or, you could even set a larger radius to encourage people driving by who may not know about your destination just yet.
It’s also good to remember that while you can target your tourist ads to specific places, you can exclude locations you know your target audience won’t be as well. For example, you may not want to target the local university on summer break as most students won’t be there.
Discover the Palm Beaches in Florida used this technique in their impressive “Friends Trust Friends” campaign.
By targeting a 30-mile radius around the town of Royal Palm Beach, they targeted both locals and residents, alongside a lucrative out-of-market tourist market. This results in a 23-percent increase in overnight stays for the brand.
Another way to accurately send ads to your target market is to focus on user interests rather than location.
This can help you show ads to people who are already interested in similar experiences or services you may be offering.
For example, if you run a surf hut on the beach, it would make sense to serve ads to people who are interested in surfing.
If you’re using Facebook ads, you can do this easily by typing in relevant interests in the provided field.
Traverse City Tourism leveraged this technique to bolster their off-season tourism traffic.
They used Facebook ads to promote their cherry blossom blooms by targeting users visiting pages about cherry blossoms. They also created lookalike audiences to maximize their reach.
This excellent campaign, created by TwoSix Digital, brought 319,000+ impressions and doubled their average click-through rate.
It’s always a good idea to offer discounts, package deals, and sales within your tourism ads.
Every month, millions of people search for travel-related keywords on tools like Ubersuggest.
The biggest trend in their searches? People are looking for inspirational vacation ideas and affordable deals, according to Bing and cited by Search Engine Journal.
That means you need to give the people what they want.
Serving special offers, family vacation bundles, and flash sales can be a huge incentive to prospective travelers trying to figure out their next vacation.
What’s more, discounts and deals are a great way to introduce your offerings to new audiences and hopefully retain more loyal customers.
Just remember, discounts and deals have a downside, too.
Loyal customers have a better proven ROI than new customers. While you might spend $5,000 to acquire a new customer, you may only need to spend $200 to keep one you already have.
Deliver your discounts at a reasonable rate, and make sure you’re targeting the right audiences to ensure your budget is spent wisely.
Great customer service starts with an in-depth knowledge of your customers’ wants and needs.
To deliver a truly exciting experience that will improve your customer retention, you need to anticipate customer questions and include that information in your tourist ads.
For example, a hotel might promote free Wi-Fi or complimentary breakfast options, knowing that this will incentivize customers to choose your spot over another.
You can advertise convenience features as well, such as close to transit, walkable, or included in city sightseeing passes.
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Tourism is all about the experience, and what better way to showcase your unique offering than with engaging video and photo assets.
Visual content in marketing campaigns can help you connect with your audience and help them imagine what it’s like to visit your location.
You can use photo, video, and graphic elements within your tourist ads to deliver this messaging.
When using videos and images in your tourist ads, make sure they are contextually clear. Don’t post a photo of a waterfall if you are advertising a kayak trip. Similarly, if your tourist ad contains a video of a white-sand beach, be sure to include details on your hotel or service to attract the most qualified leads.
What’s more, many brands have seen success by experimenting with dynamic visual content.
For example, Travel Alberta used a 360-degree video in their Facebook ads to create interactive, immersive experiences for users.
By interacting with the ad, users could explore fossils in historic Drumheller in Canada. They could even click around in each scene to explore further into the caves.
According to Crowd Riff, these tourist ads resulted in 130,000 views for Travel Alberta, along with 600 shares and 300 comments from users who loved the campaign.
Market research is essential if you want to read your audience’s mind.
If you want to create truly effective tourist ads, you need to understand who your past guests are, what brought them to you, and how you can get more guests like them in the future.
For example, if you know most of your guests come from small towns on the West Coast, you can use that information to target that area.
Similarly, if you find yourself seeing an influx of visitors from neighboring towns, it may be worth localizing your marketing to attract those customers better.
This research will help you develop an idea of what a common guest might look like. From there, you can target a highly specific and relevant audience.
As we discussed before, the best customers are repeat customers because they cost less to keep and allow you to better predict your profits going forward.
According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by five percent can increase your profits by 25 percent%. That’s a metric worth aiming for!
How can you get more long-term customers and maximize your marketing budget when creating tourist ads?
The secret is to invest in remarketing campaigns. This will allow you to target people who have already shown interest in your service or location and give you an opportunity to bring them back to your business.
When doing remarketing for tourist ads, be sure to do your research. Most tourists visit many websites to compare and check prices.
If you see a customer returning to your website over and over again, it may be a good time to serve them a discount option or promote your complimentary services.
You can also target customers who completed specific actions, such as buying a tour pass or signing up to your mailing list.
Remarketing strategies can help increase your conversions and sales, alongside creating a stronger roster of repeat customers.
User-generated content (UGC) can help you get more shares, likes, and engagement from your audience by leveraging their influential power.
In tourist ads, user-generated campaigns are a great way to spread your brand’s message to interested audiences.
People love to post photos and videos of their travels, so why not use that trend to your advantage? What’s more, it’s a cost-effective method of advertising that won’t break your budget.
A UGC campaign for a tourist ad might look like offering discounts or incentives to users who post about your business. If you’re a restaurant, this might look like discounts on a bill for users who post a photo of a specific food item. If you’re a hotel, you can offer users complimentary services if they check in on social media.
You can also use these UGC materials on your website to show potential tourists what their experience could look like.
Visit Duluth used this tactic in their Summer Guide to Duluth campaign, where real-time photos and videos of tourists were displayed in a UGC gallery on their website.
It’s important to lead your tourist ads toward your website or other lead conversion points to direct them to points of sale.
Creative landing pages are a great way to customize your user journeys and improve the performance of your tourist ads. Landing pages give you extra opportunities to communicate your unique selling points, such as complimentary services, licenses, or nearby experiences.
Visit Indy put their landing pages to work in a creative tourist ad campaign where they used video content and persona-specific landing pages to engage users. For instance, their “foodie” persona was directed to a landing page that displayed “Things Every Foodie Should Do in Indy.”
The results were a three-times increase in click-through-rates and a more optimized budget for the brand.
Travel and tourism are a global phenomena, so don’t get stuck relying on only one search engine to help your campaigns.
Bing is widely used by global audiences, especially when it comes to travel.
Setting up Bing ad campaigns is often cheaper than ads on Google. While the performance metrics aren’t as high, it is worth investing a small budget into Bing so you don’t miss out on any new audiences.
Also, since competition on Google can be high, Bing gives an opportunity to outperform your competitors when creating tourist ads. According to Spinutech, Bing budgets can be 20-35 percent lower than traditional AdWords budgets.
As more and more people search for vacations, experiences, and deals online, the importance of strategic tourism marketing will only grow.
Successful tourist ads leverage all aspects of your conversion funnel in order to best engage with your varied audiences. Audience targeting, visual content, remarketing, landing pages, and user-generated content can help you attract audiences from around the world to your destination.
From there, it’s all about delivering unique and exciting customer experiences to keep your customers coming back year after year.
What other marketing tactics have you used in tourism advertising?
The post How to Target Tourists Through Paid Ads appeared first on Neil Patel.
Essentially, we’re looking for a scrappy founder-type engineer to build MVPs of free products for that we use for lead gen.
https://www.dover.com/open-roles/growth-product-engineer
We’ve grown from 5 to 25 people over the past year, but this role will report directly to the me (CEO) and have a ton of autonomy.
Message me directly (max@dover.com) with a cool side project you’ve worked on in the past to apply.
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Soda Data | Brussels, Belgium | remote | all open roles: https://careers.soda.io/
At Soda we are pioneering the fastest-growing category in the data and analytics space, known as Data Monitoring and Observability. Read more: https://www.soda.io/
We are looking for:
Python Engineer | Cloud Infrastructure Engineer | Java Engineer | Data Engineer | Frontend Engineer | Developer Advocate
Apply via: https://careers.soda.io/
Soda Data | Brussels, Belgium | remote | all open roles: https://careers.soda.io/ At Soda we are pioneering the fastest-growing category in the data and analytics space, known as Data Monitoring and Observability. Read more: https://www.soda.io/ We are looking for:Python Engineer | Cloud Infrastructure Engineer | Java Engineer | Data Engineer | Frontend Engineer | Developer … Continue reading New comment by KatjaKos in "Ask HN: Who is hiring? (March 2021)"