Article URL: https://www.workatastartup.com/jobs/42862
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Day: March 23, 2021
Sirum (YC W15) join a fast-growing, mission-driven healthcare team
SIRUM is making medications affordable for all. We’re a small (~25) but quickly growing team that’s passionate about our mission of reimagining healthcare access for those in need.
We like to work hard, solve tough problems, and are determined to improve healthcare access for families who have trouble affording the medications they need to stay healthy.
We’re currently hiring for both our Palo Alto and Atlanta offices, as well as some fully remote roles. We have opportunities for senior software developers, software architects, sales, communication, and many other positions and are especially interested in anyone with pharmacy experience.
If you want to work in healthcare, love mission-driven work, and thrive in a startup environment, then we may be a good fit. Check out our open roles at https://www.sirum.org/about#careers.
Even if you don’t see something that’s the right fit right now, email adam@sirum.org – we love hearing from folks on Hacker News who share our mission.
Comments URL: https://news.ycombinator.com/item?id=26541390
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Business Tax Returns And Fundability
Fundability is like a puzzle. There are many different pieces that make up the complete picture. Financial statements are part of that, both business and personal. Business tax returns are just one piece of the puzzle.
The Basics of business Tax Returns and How They Affect Fundability
According to the IRS, except for partnerships, all businesses have to file an income tax return. There are different forms. The one you need to use depends on the business structure you choose. In addition to partnerships, there are sole proprietorships, corporations, S-corps, and LLCs.
Business Tax Returns for Beginners
If you are a new business owner, there are some things about paying business income taxes you need to know. They are not exactly the same as paying personal income tax. One of the major differences is that you may have to pay estimated tax.
Estimated Tax
Federal business income tax is pay-as-you-go. You have to pay the tax as you earn or receive income.
Sole proprietors and S-corps that expect to owe tax of $1,000 or more when they file their business tax return, will generally need to make estimated payments. For corporations, those that expect to owe $500 or will need to pay estimated taxes.
Documentation
You are going to have to track expenses, asset purchases, income and more. The absolute best way to do this is to implement an excellent bookkeeping system from day one. HIring a bookkeeper or bookkeeping agency is best. If you cannot do this, at least choose one of the many great accounting software options available.
With these options, you can print reports at the end of each tax period. Then just hand them over to your tax preparer.
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
Tax Preparation
Do not try to prepare tax returns for your business on your own. Just hire a tax professional. The cost will be well worth the time and money you save. You reduce the chances of a mistake, and you have back up if your business has to undergo an audit.
Note that your tax preparer should not be the same person as your bookkeeper or accountant. Whoever keeps the books should not do the tax returns. Larger corporations are not even allowed to have the same firm handle bookkeeping and taxes. With smaller businesses the same firm is ok, but it is not wise for the same person to do both. This helps deter and detect fraud.
This means, even if you have an in-house bookkeeper or accountant, they can prepare everything the tax preparer needs. However, they should not complete the tax forms themselves.
Other Choices You Have to Make Before Filing Your First Business Tax Return
When it comes to filing tax returns for your business, you have some choices to make. Discuss these with your tax professional thoroughly before making any decisions.
Cash vs. Accrual
You will need to choose your method of accounting. You can choose either cash or accrual basis. With the cash basis, you count income as revenue when it is collected. In the same way, you count expenses when you pay them. With accrual basis accounting, you record income when you earn it. You count expenses when they are incurred.
For example, using cash basis accounting, you don’t necessarily count revenue as soon as an item sells. You count it when you get the cash. That means, unless the buyer pays cash on the spot, you do not record revenue until the customer pays the invoice. You do not carry receivables on your books.
Using accrual basis accounting, you will record revenue when the item sells. A receivable for the invoice will go on the books..
If your business is new, you may have more unpaid expenses and more uncollected income at the end of the year. Then, it looks best for you to take those outstanding expenses as a deduction. That’s accrual basis accounting.
Yet, later on when your business is profitable, your outstanding receivables will likely be higher than outstanding expenses or payables. If you are using the accrual method, you will be recording more net income and thus paying more in taxes under the accrual method. Consider this when making your decision.
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
Once you decide which method to use, you will have to stick with it through the life of your business. Although, there are exceptions that allow for changes to be permitted. Also, certain businesses, like those with larger revenues or that carry inventory, do not have a choice. They must use the accrual method.
Depreciation
There are a few different options about depreciation. Discuss this thoroughly with your tax preparer to ensure you are doing what is best for your business. The first choice will be about first year depreciation. Typically depreciation on assets is written off over the course of 5 to 7 year. However, the IRS allows a first year deduction of up to $100,000 for equipment and most furniture instead. This is an election most business owners take.
However, if you do not make a profit you cannot take the $100,000 deduction. You can carry it forward to a year that you do make a profit.
Early on, you might want to think about using the slower depreciation method. Then, you can use the deductions later. At that time, there will likely be more income. You may be in a higher tax bracket than the startup phase. The depreciation deductions may come in handy.
The most important thing in making any tax decision is to discuss it with your tax professional.
Business Tax Returns and Fundability Crossover
Fundability is, in the most simple terms, the ability of your business to get funding. For a business to be fundable, it needs to be fully recognizable as an entity separate from its owner. There is a lot of crossover between fundability and business taxes.
Fundability, Business Tax Returns, and Entity Type
Take the business entity choice for example. You can choose whichever you want for you taxes, but you do have to choose one. Generally, that choice will depend on your budget and needs for liability protection. Your tax advisor will be able to help you decide. However, the decision you make affects fundability as well.
For fundability purposes, you do not need to operate as a sole proprietorship. Your business needs to operate as a completely separate entity from you as the owner. To do that, you need to choose to operate as either an S-corp, LLC, or corporation.
Fundability, Business Tax Returns, and the EIN vs. SSN Saga
If you are operating as a sole proprietor, it is possible to use your SSN to file your business tax return. For fundability, you should not file a business tax return using your social security number. This is also a vital part of setting your business up to be fundable. You need an EIN. You can get one for free at IRS.gov.
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
Business Bank Account
To fully separate your business from yourself as the owner, you need to have a separate, dedicated business bank account. This is also helpful for tax purposes. It makes tracking business expenses much easier.
What Lenders are Looking for in Business Tax Returns
Why and how do business tax returns affect fundability? There are many factors that affect the overall fundability of a business. Credit Suite identifies 23 core principles of fundability. We break these down further into 125 fundability factors. Business financials is one of the core principles of fundability. Business tax returns are one of the factors included in this principle.
Lenders want to see that you pay your taxes, and that you are reporting things accurately to the IRS. They may not always request business tax returns. Still, if they do and you do not have things in order, it will definitely cause a problem.
Even if they do not request tax returns, they may do various background checks on your company. If they turn up that you aren’t handling your taxes responsibly, it won’t bode well for your ability to get funding.
Business Tax Returns Are Only One Piece of Fundability
Some factors affect fundability more than others. For example, consider if your business taxes are in order, but your business credit score stinks. You may struggle to get the funding you need to run your business. The same is true for how your business is set up. Say you have your taxes completely handled, but you are operating as a sole proprietorship. You are not separating your business from yourself. You use your SSN and personal contact information to file your taxes. This will cause issues with your business credit profile. That in turn causes fundability issues.
You need a tax expert to help you with your business tax return. You need a business credit expert to help you with overall fundability. Our experts can ensure you’re hitting all the core principles of fundability, and help you figure out what to do to ensure all the factors of fundability are met as closely as possible. This will give you your best shot at funding your business now, and in the future. Get a free consultation now to find out how Credit Suite can help you.
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Sirum (YC W15) join a fast-growing, mission-driven healthcare team
SIRUM is making medications affordable for all. We’re a small (~25) but quickly growing team that’s passionate about our mission of reimagining healthcare access for those in need. We like to work hard, solve tough problems, and are determined to improve healthcare access for families who have trouble affording the medications they need to stay …
The post Sirum (YC W15) join a fast-growing, mission-driven healthcare team first appeared on Online Web Store Site.
How to Promote Your Podcast Through Paid Ads
Growing a podcast is a challenge.
There are 1.75 million podcasts in the world and more than 43 million episodes.
There’s a lot of competition, but podcast consumption has also increased exponentially.
Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode.
The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked.
One of the most effective ways to promote your podcast audience is using paid ads.
Here’s how to do it.
Why Should You Create a Paid Ad to Promote Your Podcast?
Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks.
Here are a few other benefits of paid ads:
- Widen reach: Not getting enough listeners? Paid ads are an effective tool to boost your audience. Ad targeting makes it easier to get your podcast in front of your target audience.
- Set your podcast apart: What topics do you discuss on your podcast? Why should people tune into your episodes? A PPC ad can highlight what sets your podcast apart from its competition.
- Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.
Types of Paid Ads to Promote Your Podcast
A wide range of platforms offer paid ads you can use to promote your podcast, such as Facebook, Google, Instagram, Snapchat, TikTok, and Discord. Below, we’ll cover why you should consider each platform and the types of ads they offer.
Google Ads
Google ads appear when users search for your business or use business-related keywords in their Google search. This lets you reach one of the widest audiences of any platform.
Types of Google ads include:
- text
- responsive
- image
- app promotion ads
- video
- product shopping ads
- showcase shopping ads
- call-only ads
Facebook Ads
Facebook ads let you promote your social media page, posts on your social media page, or your podcast website. You can target users based on their demographic, geographic location, or profile information. Facebook ads are also an ideal way to build a community around your podcast, helping it grow.
Types of Facebook ads include:
- image
- video
- carousel
- instant experience
- collection
Instagram Ads
Instagram ads are ideal for those who want to promote podcasts through high-quality photos and gorgeous visuals. You can also share short clips, highlight behind-the-scenes images, or share links to podcasts. With more than a billion monthly active users, Instagram reaches a massive audience.
Types of Instagram ads include:
- images
- videos
- carousel
- stories
Snapchat Ads
Snapchat ads leverage unique advertising features such as augmented reality, face swap, and engaging filters to boost brand awareness and promote podcasts. These ads can also reach a younger audience, with the average Snapchat user being between 15 and 25 years of age.
Types of Snapchat ads include:
- single image or video ads
- filters
- lenses
- story ads
- product catalog ads
- commercials
TikTok Ads
TikTok ads require users to set up an ad campaign to reach their target audience within 24 hours. The platform is newer, which means ads can be more affordable than more established platforms like Google and Facebook.
TikTok ad types include:
- in-feed ads
- branded hashtags
- top view ads
- branded effects
- brand takeover
Discord
Discord Servers or chat rooms are filled with like-minded people who want to communicate on a game, topic, or any point of interest. If you have a Discord server dedicated to podcast listeners, head to Advertise Your Server (AYS). You can promote your server and attract dedicated listeners.
LinkedIn Ads
LinkedIn ads are ideal for podcasters who want to target a professional audience, such as business owners or working professionals. While it might not be the right platform for all podcasts, LinkedIn still boasts more than 37 million members and has high engagement rates.
Types of LinkedIn ads include the following:
- single image ad
- carousel image ad
- video ad
- text ad
- dynamic ad
- sponsored messaging
How to Decide Which Paid Ad Campaigns Are Right for Your Podcast
Since several platforms offer paid ads, which is best to promote podcasts? There is no one right answer; you’ll need to consider your niche, audience, budget, and ad types each platform offers.
We discuss all these factors in-depth below.
1. Niche
Your podcasts’ niche or industry plays a big role in deciding which platform to choose.
Are you selling software for the B2B industry? PPC campaigns on LinkedIn will be key to attracting like-minded podcast listeners. Are you a beauty or lifestyle brand? Instagram ads with gorgeous models and pretty products will likely drive the best results.
Check out my social media marketing guide to find the ideal platform based on your industry.
2. Audience
Most paid ad platforms have distinct ad targeting capabilities. Before you start creating ads, make sure you know who you want to reach.
What are their likes and dislikes? Where are they located? What is their gender?
The more information you have, the easier it will be to create targeted ads your audience is likely to respond to.
If your podcast wants to pique the interest of Gen Zers, think about launching TikTok ads. A food-themed podcast could also use gorgeous food-themed pics on their Instagram paid ads.
The Pew Research Center has a social media fact sheet where you can determine the preferred platform based on demographic data.
3. Cost
Every platform has a distinct bidding process. Advertisers are charged based on their goals or objectives such as clicks, impressions, or conversions. The average cost will also differ depending on your niche or industry.
To maximize your revenue, consider the cost of the ads and its results. You can also run a survey of your listeners to determine the platforms where your audience is most active.
4. Ad Types
Different ad types will yield different results and perceptions of your podcast.
Some ad types will resonate with your audience better. You’ll need to experiment with different ad formats to find out which works best for your target audience.
For instance, advertisers who want to launch a unique branded campaign using filters or lenses could focus on Snapchat. Those who find carousel ads effective may leverage Facebook or Instagram.
Take the time to research your audience and test a few platforms. If one type of ad converts at a higher rate, you’ll want to stick to platforms that offer that ad type.
Tracking and Measuring the Success of Your Podcast Promotion Campaign
Besides your iTunes ranking, there are several other ways to track the effectiveness of your paid podcast campaign. Here are a few metrics and KPIs to gauge the success of your paid ads campaign.
- Direct and referral traffic: Refers to the spike in traffic due to paid ad campaigns posted on social media websites or search engines.
- Downloads per episode: The number of times your podcast episode is downloaded on a computer, mobile device, or tablet.
- Exclusive offer code: Consists of a coupon code which is read on-air by the host to track conversions linked to the ad campaign.
- Cost per thousand (CPM): Refers to the amount the advertisers pay for a thousand impressions on the paid ad.
- Cost per acquisition (CPA): The amount spent to acquire a new podcast listener or customer as a result of the paid ad campaign.
- Bounce rate: The rate at which people leave the website without continuing to browse to other pages. Most PPC ads lead potential listeners to the podcast’s website or a landing page. If you experience a high bounce rate, consider customizing your landing page to improve results.
- Time on site: This refers to the average time that interested listeners spend on their visit. The time spent on your site can determine whether podcast listeners are engaged with your episodes.
- Conversion rate: The average number of visitors who converted into podcast listeners.
- Return on Ad Spend (ROAS): The profit earned after spending a specific amount on launching paid ad campaigns.
- Customer Lifetime Value (CLV): Refers to the amount spent throughout your relationship with your customer.
- Budget attainment: Amount spent on PPC ad campaigns monthly
Tips for Creating Paid Ads to Promote Your Podcast
At this point, you’re probably looking to create your podcast ad. As someone who has launched many PPC campaigns, here are tips to promote podcasts through paid ads.
1. Choose the Right Advertising Image
Podcasts may be audio, but people are attracted to PPC ads because of images. Use an attention-grabbing image that matches the theme and subject of your podcast.
The Tim Ferris show has a video ad with a compelling illustration of the podcast host. Clicking the play button plays a persuasive quote that encourages listeners to check out the entire episode.
2. Target the Right Audience
Test PPC ads to narrow down your target audience.
When you know your audience, you can leverage ad targeting capabilities to lower your costs and improve conversions.
Let’s say you have an upcoming episode about cooking from a popular local celebrity. You can narrow your audience based on location and a particular theme of the episode.
Likewise, you can also promote podcasts by modifying targeting options based on an episode’s content. A/B testing can help identify the ideal ad sets and demographics of your target audience.
3. Test Your Ads
To increase CTR and decrease ad spend, test ads with different images or copy. Like Tim Ferris’ ad in the previous section, most podcast ads consist of an audiogram or a short clip with subtitles.
I recommend testing various audiograms to find out which works best in generating clicks or conversions. You can also lead users to the website or landing page where they can listen or download the particular podcast episode featured in the ad.
4. Monitor Your Podcast Ad Results
Most advertising platforms provide analytics to track the results of your campaigns. Facebook campaigns can be tracked with Facebook Analytics while Instagram ads can be tracked with Instagram analytics, and so forth.
For every social media platform you use, check the data consistently. Use this information to improve the paid ad campaigns in that channel.
Examples of Paid Ads for Podcast Promotions
Not sure how to promote podcasts with paid ads? We’ve compiled a list of compelling examples to inspire your own.
1. iHeartRadio
iHeartRadio’s paid ad aimed to promote their Ron Burgundy podcast. It includes a short audiogram which provides listeners a sneak peek of their discussion on how the brain works. Curious listeners may be compelled to click the ad to listen to the entire episode.
2. Goldman Sachs
Podcast ads usually have an audiogram, but it doesn’t mean your ads should stick to the norm.
The Exchanges at Goldman Sachs podcast features a behind-the-scenes video of the hosts speaking on-air. The subtitles let viewers understand the topic of conversation even when the video is on mute.
3. Pfizer
The Antigen podcast by Pfizer explores the political, scientific, and cultural elements of vaccination.
Their paid ad begins with the compelling question, “Do you like podcasts or science?” If the answer is yes, you can check out their podcast about COVID-19, potential treatments, and past pandemics.
4. March of Dimes
March of Dimes podcast shares stories on pregnancy, parenthood, and loss.
Their paid ad campaign shared a snippet of a father’s inspiring story with his little girl born prematurely. The caption and the featured snippet will draw new parents’ who can relate to the content.
They also have an image of a mother cradling a baby, which can attract the attention of parents.
Conclusion
Paid ad campaigns can help boost awareness for your podcast and attract new listeners.
To maximize your results, use a compelling image, target the right audience, test paid ads, and make sure to monitor results. Tracking and measuring the success of your podcast promotion campaign will also help you monitor your results.
As you get more data, you can determine the most effective ad type and ideal targeting techniques for cost-effective spending. Here’s to hoping these tips will help you to promote your podcast and grow your audience.
How will you promote podcasts?
Six Steps to Launching Your New Content-Based Project
The new year is upon us and it is safe to assume that most of us were looking forward to it. Are you read for making your resolutions happen? If you are one of many …
The post Six Steps to Launching Your New Content-Based Project appeared first on Paper.li blog.
New comment by alex_rawa in "Ask HN: Who is hiring? (March 2021)"
Rawa TV | Remote (EU timezone overlap needed) | Full-time | Full stack developer, React Native developer
Rawa TV (https://rawa.tv) is a live streaming platform targeted for gamers across the Arab region. We are building the largest arab gaming community that will help gamers directly engage with each other and monetize their passion through our platform. We are backed by strong investors, close to 6 figures of users, growing at a rate of 400 new sign ups per day, and for our next phase of growth we are looking to increase our team with dedicated and talented people.
Work is 100% remote but not async, therefore some EU timezone overlap is needed. In the direct chain of command, everyone but the CEO comes with a strong tech background, so management does understand you. Being a startup, there is also no clear chain of command, but rather a mist.
# Full stack developer
As a professional full stack developer, you will take both frontend and backend tasks, but the ratio strongly favors backend. At the moment the code is v1.0, so not pretty, but a rewrite using proper microservices boundaries and clean architecture is on the horizon.
## Requirements
– Typescript (though good JS knowledge is enough)
– Comfortable with relational databases (PostgreSQL & MySQL)
– General AWS practice, more specific ECS, Lambdas, RDS Aurora
– ReactJs
# React Native developer
At the moment our frontend is split into 3 independent projects, with independent developers: web, Android & iOS. We would like to unite all under one roof, and think React Native is up to the task. As a professional React Native developer, you will be tasked with taking the current project and rewriting it, with a focus on Android and iOS. A separate colleague will focus on web and backends integration, and it’s expected that you will work together closely.
## Requirements
– React Native – Typescript
– Expo – Typescript
– Ability to copy-paste from StackOverflow when dealing with Android/iOS specific issues (some native knowledge heavily preferred)
If you think you fit the job description, please send your CV and any other documentation of your choice to apply@rawa.tv
Sirum (YC W15) join a fast-growing, mission-driven healthcare team
SIRUM is making medications affordable for all. We’re a small (~25) but quickly growing team that’s passionate about our mission of reimagining healthcare access for those in need. We like to work hard, solve tough problems, and are determined to improve healthcare access for families who have trouble affording the medications they need to stay … Continue reading Sirum (YC W15) join a fast-growing, mission-driven healthcare team
New comment by 59243 in "Ask HN: Who is hiring? (March 2021)"
Expensify | Software Engineer – React/JS/PHP/ReactNative/Java/C++ | Remote | Full-time|
https://we.are.expensify.com/#workwithus
Join our passionate team of top-notch engineers to solve a real-world problem, and help people spend less time managing expenses and more time pursuing their real goals. As we revolutionize the way people manage their expenses, being part of the Expensify team means building the easiest, fastest, and most efficient platform to automate everything expense-related.
For the best possible fit, we are looking for someone who:
Has experience writing real-world software to solve real-world problems. –
Communicates well, both interpersonally and in their code. Is a natural problem solver, knows how to solve problems by automating their solutions.
Understands the role and impact that programming can have on the organization as a whole.
Wants to develop and grow their skills in programming and leadership within the organization.
We are looking for people who have a strong understanding of algorithms and design patterns that can apply those concepts into a production level codebase. Knowledge and experience with Javascript, React, React Native, PHP, C++, Java, iOS or Android is a plus.
Please visit https://we.are.expensify.com, and we can’t wait to meet you soon!
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