Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your …
You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store?
Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. There’s no need to wait weeks or months for your efforts to pay off.
Even if you have years of business experience behind you and are pretty well-versed in marketing, PPC ads for a new business need to be handled differently. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.
Why Should You Launch a Business With PPC Ads?
PPC ads can be a great way to launch a business because they allow you to reach your specific target market through keywords and target demographics.
With PPC ads, you create an ad and pay only when someone clicks on it. The ad should do something to draw the audience’s eye and make them want to click.
This type of ad is for new businesses for a variety of reasons, not the least of which is since they’re paid, you don’t have to wait to get to the top of search engine results organically. They show up at the top of the list automatically.
Some other reasons include:
Reach Only Your Target Audience
PPC ads are highly targeted. When creating a PPC ad, you get to enter a ton of details about who you want to see the ad. The ad is then shown to people who fit that description. For example, you can target people based on their location, age, income, likes, family status, and even what shows they like.
Budget-Friendly
While the platform requirements vary, you can set a budget limit upfront with PPC ads. You know the absolute max you’ll spend on an ad campaign when you start, then you can track the success of your PPC ad and make alterations for future ones.
This also makes it easy to scale; when you a ready for more traffic, just up your budget.
Trackability
Because PPC ads are based on each click or interaction with the ad, you can follow how people respond. If an ad isn’t getting the responses you want—though remember, Rome wasn’t built in a day—you can alter the way the ad looks and see if that works better.
Being able to track the ROI of your ads directly makes it easier to pivot if things aren’t going well — or spend more money when they are.
How Are PPC Ad Campaigns for Launching a Business Different From PPC Ad Campaigns for Existing Businesses?
Existing businesses have name recognition working in their favor, while new companies don’t. So, your PPC ads need to work a bit differently. While both types involve keyword research and target audiences, your research and focus on both factors need to be more intensive.
Keywords and PPC Ads for New Businesses
You need to use keywords specific to your brand and products in your PPC ads. Businesses that have been around for a while already know what keywords drive their traffic; you need to do a lot more digging as a new business owner.
Start with a keyword research tool. Search for words relating to your brand, determine which combinations seem to drive the most traffic for other brands, and tailor them for your needs.
Once you’ve chosen your keywords, make sure they’re in your copy so potential customers know exactly what it is you’re selling, why they should choose you, and call them to action.
Here’s an example. When we search for tomato seeds, we get a selection of ads from various sellers:
The ones that stand out showcase the tomato seeds keywords, as well as related keywords such as heirloom and organic. Unless a user searched for a specific brand, they’re likely to be drawn in by your keywords and not your brand name.
Target Audiences and New Business PPC Ads
Your target audience is the group you want to see your ads. You can define them by location, age, gender, income, and more. Again, this is about being as specific as possible, figuring out who you want to buy your product via intensive research.
Your potential customers are more than just data, though. They like specific things. When you launch your first campaign, you should find out what types of ads they’re most likely to click on and create ads lining up with those details. You also need to find out where they’re most likely to click on them. Are they on Google or social media?
If they’re on social media, use strong visuals to stand out. As a bonus, you can often have a bit more copy with social media PPC ads than with search engine PPC ads. To grab their attention, use your picture and content to make it clear your new business meets your audience’s needs.
Let’s take TapRm. When you see this ad, specially targeted for those who live in NYC, you know immediately what they are all about. The various selling points, such as same-day delivery, may entice you to click and learn more.
5 Tips for Launching a Business With a PPC Ad Campaign
Are you ready to dive into PPC ads to launch your business? Here are some actionable steps.
1. Get Really Focused
One way to ensure you’re getting the most out of your PPC ads is to zone in on exactly who you are targeting and what you want them to do right now. Don’t get distracted by possibilities down the line.
Stay focused on the market your business is best designed for and limit your reach to the most qualified buyers. These early days are the time to build buzz among your most potentially loyal customers, who will fall in love with your business.
2. Decide Where Your Audience Should Go
Your audience likely found you because they searched for a resolution to a specific problem, so avoid the temptation to send them to your homepage.
Instead, think through exactly where you want them to go when they click your ad. Maybe it’s a product page, sign-up page, or landing page created just for this campaign. Since customers are likely new to your website, you want to keep the conversion journey short and straightforward.
3. Start Small
You could create a wide range of PPC ads when you launch a business, focusing on different aspects of your business and showing up in various online spaces. But in these early days, keep it simple. Choose one of the platforms where your target audience is likely to be, either on social media or search engines, and focus on solving specific problems your customers have.
Keeping things this focused at first can help you figure out what types of ads people click on to find your site and whether or not they convert. Later, you can use this information to expand your types of PPC ads.
4. Analyze the Data
Once you launch your PPC campaign, keep an eye on how your ads perform. Luckily, most paid platforms track this data automatically, making it relatively easy to see how many people see the ads versus how many click.
Are people seeing the ads but not clicking? Maybe you aren’t speaking to your customers’ needs.
Are people clicking but not converting? Maybe you’re sending them to a page that doesn’t immediately solve their problem.
Keep watching the ads, figure out when and how people are converting, and change tactics accordingly.
5. Build on What’s Working
As you continue your PPC efforts, create campaigns using campaign strategies that worked in the past, making them better each time. If you had a copy-only ad at first, you could take that copy and use it to create a PPC ad with a photo or video, for instance.
Measuring the Success of Your PPC Campaign When You Launch a Business
Watching your PPC campaign’s metrics can provide the feedback you need so you can create paid ads that actually convert.
The metrics you should pay attention to include:
Impressions
These tell you how many people see your ads. Knowing how many people see the ad lets you know if your audience is too broad or narrow, particularly when compared to the number who click.
Click-Through Rates
Click-through rates show you how well your ad design and copy are performing. If people are clicking through, you’ve made a good first step.
Conversion Rates
Once you notice those click-throughs, you’ll need to watch for conversion. Are people buying, signing up, or other actions? If not, find out why and change accordingly.
Social Interactions
If your ads are on social media, look for interactions such as likes or shares. With your new business, these metrics may not be about conversions but to show some growth in brand awareness.
When you launch a business, you’re bound to try things that aren’t going to work. Don’t be afraid to scrap an idea and start fresh. Success in PPC ads involves trial and error until you connect with your ideal target market with a message they respond to.
It’s time to get out there and start advertising. PPC ads can help you narrow down your focus, provide valuable feedback about how customers respond to your new business, and help you understand how to meet their needs.
What kind of PPC ads are you going to use for your next business venture?
What are All the Different Types of Business Loans?
There are several different types of business loans out there.
All Businesses Need Funding
It’s that simple. You would be hard-pressed to find a business owner that doesn’t know that. What many do NOT know is that there are many more types of small business loans out there than the traditional banks loans everyone knows about.
Choosing Among the Many Different Types of Business Loans Means Knowing What’s Right for You
Knowing the different types of small business loans is only half the battle. You have to know how to figure out which one is right for you. The answer to that will vary based on a number of factors, and it may even change over the course of your business.
But the right type of loan for your business now may not be the right type for your business later. The best way to start figuring out which loan is right for your business is to figure out what’s available. Did you know that traditional bank loans are not the only option?
Types of Small Business Loans
There are many more, including:
SBA loans
401(k) financing
Merchant Cash Advances
Equipment Financing
The Credit Line Hybrid
Traditional Lines of Credit
Let’s dive in to each one and figure out which one is best for your business right now
Different Types of Business Loans: SBA Loans
Guaranteed by the federal government. Issued by participating lenders, usually banks. They offer a lot of the perks of traditional loans, such as lower interest rates and favorable terms. Due to government guarantee, lenders are able to offer them to those with a lower credit score than would typically be required.
Eligibility for SBA Loans
Lenders and loan programs have unique eligibility requirements. In general, eligibility is based on what a business does to receive its income, the character of its ownership, and where the business operates. Hence even those with bad credit may qualify for startup funding.
Normally, businesses must meet size standards, be able to repay, and have a sound business purpose. The lender will provide you with a full list of eligibility requirements for your loan. See www.sba.gov/document/support–table-size-standards.
More About Eligibility for SBA Loans
General eligibility also includes:
Being a for-profit business – the business must be officially registered and operating legally
Doing business in the US – the business must be physically located and operating in the US or its territories
Having vested equity – the owner must have invested their own time or money in the business
Exhausting other funding options – the business must not be able to get funds from any other financial lender
Ideal credit scores for an SBA loan are 680 or above. There are a number of SBA loan programs, each one designed to work for different needs and situations. Some of the most common SBA loan programs include:
7(a) loans
504 loans
Microloans
Disaster loans
Express loans
These are just a few the of the options available. Find out more at SBA.gov.
The thing about SBA loans is that they each have a specific purpose. For example, if your business has suffered due to a natural disaster, you need a disaster loan. If you need $50,000 or less, a microloan may be the best option. But the 7(a) loan program is the most versatile.
SBA 7 (a) Loan Program Details
A standard 7(a) loan can be for up to $5 million. The maximum SBA guarantee is 85% for loans up to $150,000 and 75% for loans greater than $150,000. The interest rate varies but cannot exceed the SBA maximum. The turnaround is 5 – 10 business days. These funds can be used for a number of things, and the minimum credit score is 640. But of course the higher the better.
Who Do SBA Loans Work Best For?
These loans work well for those that are not in a hurry to get funding
The approval and funding process can take a while, especially with the government red tape required for the government guarantee. If you can wait, meet all the requirements, and want a more traditional type of loan, SBA loans are an option.
Different Types of Business Loans: 401(k) Financing
If you have an eligible 401(k), you can use those funds to get money for your business. You must not be currently contributing. You must not longer be working for the company that the 401(k) is under. And you must have a balance of at least $35,000.
You can even still earn interest on your account, and there are no tax penalties. Personal credit doesn’t really matter much. Interest rates are usually low.
401(k) Financing Details
In fact, they are often less than 5%. Close and fund in less than 3 weeks. Can usually get up to 100% of what’s “rollable” within your 401(k). This type of loan works well for anyone that has an eligible 401(k) account.
Different Types of Business Loans: Merchant Cash Advances
Businesses that accept credit cards as a form of payment may qualify for a merchant cash advance. This means your business must have a merchant account in order to be able to accept credit card payments. Your business must bring in $100,000 or more per year in credit card sales. Typical approval is equal to one month’s credit processing volume. The minimum credit score is 500.
Qualifying for a Merchant Cash Advance
They do not ask for a lot of documents. This is not like what most conventional lenders will want. You won’t need financials, business plans, or resumes. You don’t even need collateral.
Your business’s credit card receipts and business bank statements tell lenders all they need to know. These loans work well for businesses that qualify and need funds fast, and those with credit that is less than perfect. It’s a great way to get money for your business fast with few requirements.
Different Types of Business Loans: Equipment Financing
Businesses looking to buy or lease equipment can use equipment financing. Rates vary widely depending on risk factors. Usually can get approval with a 650 or better credit score. This is for major equipment only, not a combination of a lot of small equipment. These loans work well for those that have good credit and just need to financing equipment. The equipment is the collateral, so that helps out some with rates.
Credit Line Hybrid
It can provide some of the highest loan amounts and credit lines for startups. You can get 0% business credit cards with stated income. There are no financials required. These report to business CRAs; you can build business credit at the same time. This will get you access to even more money without a personal guarantee.
Credit Line Hybrid Details
You can usually get a loan of five times the amount of current highest revolving credit limit account. This is up to $150,000. Easily five times what you could get on your own when applying for cards. You can get cash out on this program as well.
Credit Line Hybrid Benefits
There will be no impact on your personal credit with this type of financing. You need a 680 credit score or a guarantor with good credit to get an approval. In addition, this type of financing report to the business credit reporting agencies. This means you can build stronger business credit while funding your business.
Who Does the Credit Line Hybrid Work Best For?
This is a good option for virtually everyone. Because even if you have bad credit, you can get funding by using a credit partner. Works especially well for those who need to build business credit. See www.creditsuite.com/business-loans.
Different Types of Business Loans: A Traditional Line of Credit
This is similar to a traditional term loan in terms of where you get it, and approval requirements. However, it is revolving financing more like a credit card. Typically have better interest rates that credit cards. They work well for those who qualify for traditional term loans but want revolving credit rather than a term loan.
Which Types of Small Business Loans are Best for Your Business?
If you know what types of business loans are available to your business, you can make a more educated decision about which types of business loans will work best for you. Knowing what’s out there is only half the battle. You also have to understand your own eligibility and funding needs.
The Different Types of Business Loans: Takeaways
All businesses need funding. Traditional term loans are not the only option. Other options exist to help you money faster. Or funding despite bad credit. And you can better rates and terms than you would get with a traditional term loan.
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Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare.
That’s why if you have many accounts on the same platform, it’s best to merge them.
Thankfully, platforms like Facebook make this easy as long as you’re the admin of both accounts you want to merge and the two accounts have similar audience demographics.
Can you merge Instagram accounts, though?
The simple answer is no, not at the present moment.
However, there are ways in which you can merge Instagram accounts. We’ll be looking at them in a moment.
Why Should You Merge Your Instagram Accounts?
Before we get into how you can merge your Instagram accounts, you need to determine why you want to merge your accounts.
What do you want to accomplish by merging your accounts?
Are you merging business and personal accounts?
Do you have multiple business pages and are struggling to maintain them?
Instagram marketing is a powerful tool for achieving your business goals. If you’re running two or more Instagram accounts, it’s a good idea to merge them. Here’s why.
Consolidate Your Content
One primary reason many businesses choose to merge Instagram accounts is to consolidate their content.
For example, if you have multiple accounts for different locations, you may want to consolidate your content to make it easier to manage your account.
Provide a Better User Experience for Your Followers
Another good reason for merging your Instagram accounts is it helps you give your followers a positive user experience (UX).
This is because they won’t have to hop from one account to another to get the most out of your content. A better UX will also help you build a stronger following.
Create a Stronger Brand
Bringing all your assets under one roof, whether merging a business and personal account or two (or more) business accounts, is a great way to create a stronger brand.
Humanize Your Brand
It’s easier for people to follow a personality than a brand.
Merging your personal and business Instagram accounts humanizes your brand and empowers you to connect better with your audience.
Adds Variety
Another excellent reason to merge your Instagram accounts is that it helps you add variety to your account. It helps add diversity in terms of content, audience, and even monetization methods.
Merging Instagram accounts is a great way to keep your followers engaged, too. That’s because it allows you to post different kinds of content, thereby spicing up your feed. Apart from that, it also helps you streamline your marketing efforts, resulting in your generating more leads and revenue.
Now, how do you merge Instagram accounts?
How to Manage Two Instagram Accounts When a Business Consolidation Occurs
Business consolidation occurs when two organizations merge into a single business operation.
When this happens, you will have to handle the Instagram accounts of both businesses. To make sure the process goes as smoothly as possible, keep your followers posted on the changes.
People don’t like change—especially when it happens fast.
That’s why you must always keep them in the loop concerning your consolidation. From both Instagram accounts, create posts explaining to your audience what the consolidation means and how it will benefit them. Make sure to tag the other account when you post.
Once your followers are notified, you can continue with the merge.
Merging Your Instagram Accounts
It’s advisable to merge Instagram accounts when a business consolidation occurs. Remember, Instagram doesn’t allow the merging of two or more accounts. However, there are ways to circumvent this. Here are a couple of ways to go about it:
Create a New Account
One way to merge your two accounts is to create a new account and manually transfer the content from the other accounts to the new account. You can make this process easier by using a third-party tool to repost your content.
This lengthy and tedious process also has the downside of losing all the likes and comments on your posts. However, it’s one of the best ways to ensure that all your content from your other accounts is in one place.
When creating an account to merge your other Instagram accounts, it’s advisable to set the live accounts to private. Doing so helps avoid any new engagement while you’re moving your content.
Move Your Followers
There’s no way to move your followers to your new account automatically. The only way then is to create a post notifying your followers of your new account and asking them to follow.
Make it easy for them to do so by tagging your new account in your posts. You can also edit your bios to redirect your followers to your new account.
Delete Defunct Accounts
Once all content has been moved to the account, and you’re sure most followers have come on board, you should delete the old accounts.
While this may sound counterintuitive, it’s necessary to prevent people from following and engaging with the defunct accounts. These are precious interactions that would better serve you on your new account.
Creating a new Instagram account for two businesses that have consolidated is the best viable option for merging your Instagram accounts. It may take a lot of work to move your followers and establish a strong brand presence, but the hard work will pay off in the long run.
How to Manage Your Instagram Accounts When a Business Acquisition Occurs
Taking over another business means taking over all their assets—including their social media accounts.
When an acquisition takes place, how do you manage the Instagram accounts of both brands?
The first thing to determine is whether the acquisition brings all business operations under one umbrella or whether the acquired company will maintain its brand image.
If the latter is the case, you’ll have to run the two social media accounts independently.
However, if the company you’ve bought will assume your brand, you must merge Instagram accounts. The easiest way to do this is move the followers from the business you’ve acquired to your main Instagram account.
To do that, alert your followers of the change and encourage them to follow your main Instagram. You will have to post several times and give your followers time to make the move.
How to Manage Your Instagram Accounts When You Change Your Business Name
If you’ve changed your business name, it goes without saying you’ll also have to change your social media profiles.
Thankfully, Instagram makes it very easy to do this. However, despite it being easy to change your business name on Instagram, there are a couple of considerations you must make:
Instagram Name or Username—Which One Are You Changing?
You can either change your Instagram name or your username.
Instagram name: This is the name displayed on your profile and under your posts.
Username: Your username defines your account and is the one preceded by “@.” It also determines your URL.
You can easily change your Instagram name without any impact on the backend of your account. However, changing your username has a huge impact on what happens on your backend. That brings us to the next point.
Your URL Will Change and Engagement May Drop
Your username is part of your Instagram URL. Changing it means altering your URL.
Once that happens, it may take a few weeks for search engines to index your new URL. As a result, the traffic and engagement you get from other places you’ve linked your Instagram account to will be affected. This includes other posts your account has been tagged in.
3 Quick Tips to Manage Your Instagram Account Name Change
Most people complain of losing followers and engagement when they change their business name. Here are a few tips to help you make the transitions smoothly.
1. Alert Your Followers of the Name Change
Before you change your business name, make sure to let your followers know that you’re rebranding. Doing so will let your followers know you’re still active, even if at times, they may not find your account when they search for it.
2. Change Your Handle On All Other Platforms
Changing your business name affects all your other social media platforms. So make sure to change your handle on all of them.
3. Edit Links to Your Account
Remember, your username affects your URL. Once you change it, your old URL becomes useless.
That’s why you must visit all blogs and other platforms you’ve posted your URL on and edit them with the new URL. Sure, this may be a lot of work, but it must be done if you’re to reduce the negative impact of the name change.
Changing your business name on Instagram can have some negative ramifications. Make sure you only do it when it’s absolutely necessary.
How to Manage Your Instagram Accounts if Your Business Has Multiple Accounts for Different Departments
If your business has multiple Instagram accounts for each department, juggling them can be quite a daunting task. In many cases, the hard work will be worth it as having multiple accounts will help you:
Customize your messaging for each of your target audiences.
Cater to the preferences of audiences in different geographic locations.
One of the easiest ways to manage multiple accounts is by switching between accounts. To do this, you must add the other accounts you want to manage on your Instagram app. On mobile, you can do this by:
Going to settings.
Under the “Login” section, click on “Add Account.”
Enter the login details of the account you want to add and log in.
You can then easily switch between accounts by clicking on the profile icon.
Another way to manage multiple accounts is by setting up Multi-Account Log In. To do this:
Go to settings.
Select “Multi-Account Log In.”
Choose the account you want to use to access the other accounts.
Anyone with access to the account you have chosen to use as the administrator account will have access to all other accounts.
Once you’ve set up your accounts this way, it becomes easier to manage multiple accounts without having to log in and out.
How do you manage multiple Instagram accounts on a desktop?
To manage multiple Instagram accounts on desktop, you’ll have to use Facebook’s free dashboard dubbed Creator Studio.
Connecting your Instagram accounts to Creator Studio is super easy:
Switch to a business profile.
Click on the Instagram icon in Creator Studio.
Sign in to Instagram from Creator Studio.
With Creator Studio, you can post and schedule content to multiple accounts. You also get access to Instagram Insights, the native Instagram analytics tool.
Leverage a Social Media Management Tool
Managing multiple Instagram accounts from the platform itself can be laborious and time-consuming. An easier way to do it is to use a third-party tool that allows you to manage all your accounts from a single dashboard. Examples of such tools include:
Hootsuite
CoSchedule
Sprout Social
Buffer
Using a social media management tool will give you a bird’s-eye view of what’s happening across all your accounts from a single dashboard. It also has the advantage of assigning tasks to teammates, making collaboration much easier.
Managing multiple Instagram accounts for different departments may seem like a daunting task. However, with Instagram’s account switching function or the use of a third-party tool, it becomes easy.
That’s also why you must tread carefully when merging Instagram accounts. Executed well, the worst that could happen is losing a few followers. However, if you don’t do it well, you may end up having to start building your brand on Instagram from scratch.
What’s your experience with merging Instagram accounts?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
Call recording software is a useful tool for businesses and individual users alike.
From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit from recording calls.
But there are so many different call recording solutions on the market today. It can be a challenge to find one that fits into your workday. You don’t want to have to re-do everything just to record calls.
And you also don’t want to pay for a million features you’re never going to use.
Use this guide to learn more about my top picks and methodology for finding the best call recording software for you.
#1 – Talkdesk Review — The Best For Voice and Screen Recording
Talkdesk is a modern cloud contact center solution. One of the main benefits of using this platform for business communication is the built-in call recording capabilities.
With Talkdesk, you’ll gain deeper customer insights with encrypted screen and voice recordings.
By synchronizing the playback of voice and screen recordings, you’ll have more context for evaluating customer interactions with your support team. This also makes it easier to ensure compliance and provide your agents with in-depth feedback on their performance.
The software has a feature called Talkdesk Speech Analytics. The tool is perfect for analyzing calls based on customer sentiment, keywords, topics, and more.
Some of the other key features and benefits of using Talkdesk for call recordings include:
Inbound and outbound call recording
Custom storage options
Ability to pause and resume live recordings
Store recordings for as long as you need
Storage available on Talkdesk’s cloud storage or use your own storage system
Talkdesk even has tools for quality assurance. Admins can add time-stamped annotations to recorded calls and fill out scorecards to improve agent performance. All of this can be managed from a simple and intuitive interface.
Request a demo to get started. Pricing for this contact center solution is based on the number of agents on your team.
#2 – Cube ACR Review — The Best Call Recorder For Android
Cube ACR is a smartphone app designed specifically for Android devices. It has 10+ million installs worldwide.
In addition to cell phone calls, this simple tool makes it easy to automatically record calls from VoIP platforms like Skype, WhatsApp, Viber, Telegram, WeChat, LINE, Slack, Hangouts, and more.
For such a basic app, Cube ACR has surprisingly good recording quality, and you can clearly hear both sides of the conversation. Just customize your settings to enable VoIP calls, automatic recordings, and control storage backups via Google Drive, Dropbox, etc.
Cube ACR is always coming out with new updates to ensure recordings are stable and reliable.
Other noteworthy features and highlights of Cube ACR include:
Cloud backups
Silent mode
Geotagging to see where calls take place on a map view
Data security with a PIN lock
Automatically remove old recordings to free up storage
If you want to mark an important part of the conversation, simply shake your phone, and Cube ACR will highlight that part of the call so that it’s easy to find later.
While the app is popular for individual use, the software has business-specific features as well. It integrates with certain business tools, has custom development, and offers special business licensing options.
The app is free and has a 4.3/5-star rating with 510,000+ reviews on the Google Play Store.
#3 – Callcap Review — The Best For Call Monitoring
Callcap is a bit unique compared to some of the other software on my list. It’s not really a standalone call recording tool. This platform is branded as a call tracking and monitoring solution, but it does have call recording capabilities.
Marketers leverage Callcap to gain deeper insights into consumer behavior. Any business seeking an advanced solution beyond basic call recording should consider Callcap.
Callcap will automatically record all of your business calls. These recordings are available at any time. You can use them for agent training, employee recognition, lost opportunity analysis, disputes, and more.
All recordings are stored in the cloud and accessible from anywhere, and it is easy to share recordings with team members.
But Callcap takes these recordings to the next level with third-party monitoring services. Their trained analysts provide unbiased scoring for all inbound and outbound calls. The data from Callcap allows agents to improve, close more deals, and increase customer satisfaction.
Other benefits of Callcap include:
Catalog item tracking reports
Track revenue by campaign or employee
Secure and PCI compliant recording and monitoring
Manual pausing and automated scrubbing
Call tracking
Call recovery
Callcap is not for everyone. If you just need a basic solution for recording calls, look elsewhere. But if you want one of the most advanced call recording and monitoring services on the market today, Callcap should be at the top of your list.
#4 – Rev Call Recorder Review — The Best Call Recording App For iPhones
Rev is best known for its online audio transcription and video captioning services. It’s trusted by more than 170,000 customers worldwide, across industries like marketing, legal, media, education, and more.
But they also have an excellent iPhone app for recording calls.
This is a simple and straightforward solution for call recording. It’s a viable option for both personal and business use cases.
Here’s a quick overview of Rev’s key features:
Automatically record incoming and outgoing calls
Free and unlimited call recording
Convert any recording to text with the in-app transcription feature
Easy to share recordings and transcriptions via Dropbox, email, and more
Aside from the ability to transcribe and share, Rev is a no-frills solution for call recordings. It’s perfect for anyone who wants a free and simple way to record calls on their iPhone.
#5 – Aircall Review — The Best Call Center Solution
Aircall is more than just call recording software. It’s a complete cloud-based call center solution made for business teams.
You can set it up in seconds without any hardware, downloads, or headaches associated with traditional phone systems. Best of all, every Aircall plan comes with call recording capability.
If you just need a way to record calls on your existing phone system, Aircall probably won’t be a viable option. This software is designed for businesses that need a completely new phone system. The call recording features are just some of the many perks you’ll get with an Aircall subscription.
Some features of Aircall include:
Automatically record inbound and outbound calls
Customize recording settings at any time
On-demand playbacks
CRM integrations
Clear recording quality
Unlimited calls in the US and Canada
Aircall has additional services for things like call monitoring, call whispering, and call analytics. These advanced features are not available on the entry-level plan.
Pricing starts at $30 per month per user, and you can try it for free for seven days.
#6 – Kixie PowerCall Review — The Best Chrome Extension For Call Recording
Kixie PowerCall is another all-in-one business phone solution. It’s a top choice for remote teams looking for a simple way to manage calls.
This robust Chrome extension can be installed in seconds on Mac, Windows, and Chromebook devices. All Kixie PowerCall plans come with call recording capabilities.
As a Chrome browser extension, it’s easy for agents to make and receive calls from anywhere. Recordings can be managed with a single click, and the software is ready to use out of the box.
Since Kixie PowerCall is an all-in-one phone system, you’ll also benefit from features like:
Single-click voicemail drop
Local presence phone numbers
Click-to-call dialing
Live call coaching
Call reporting insights
Like some of the other software on our list, Kixie PowerCall is better for teams that need a complete business phone solution. If you just want basic call recording features on your existing phone service, you’ll find other options more suitable for your needs.
You get 300 free minutes when you try Kixie PowerCall free for seven days.
#7 – Ooma Office Pro Review — The Best Price for the Total Package
A lot of the best call recording options available come as part of wider business phone solutions. When it comes to getting voice and video with all the features you’d need—including call recording—you can’t beat Ooma Office Pro.
I usually save the pricing information for towards the end of these reviews, but here it’s lede: Ooma Office Pro is just $24.95/user per month.
That sort of pricing for the feature set you get usually requires you to have 20 or more users. Ooma offers just one flat price, which makes it great for teams of any size to update their calling capabilities.
Here’s just a sampling of that feature set:
Virtual receptionist
Virtual extensions
Multi-device ring and ring groups
SMS messaging included
Desktop calling app
Voicemail transcription
Call logs
Call parking
Plus, call recording is adaptable for automatic and on-demand recording. And they’re all stored in your call logs automatically.
Keep in mind, you’ll need to sign up for Ooma Office Pro, as the standard Ooma Office plan does not come with recording features.
If you need a more customizability and analytical capability in the form of a full UCaaS solution, you can step up to Ooma Enterprise for just a few bucks more—$27.99/user per month.
Ooma also offers device flexibility—their mobile app allows you to call from anywhere, but they also sell equipment like traditional desk phones and base stations.
For customer service, sales, or even the legal and medical fields, Ooma Office Pro is a modern business phone solution that will give you the call recording features you need for compliance and improvement.
#8 – Nextiva Review — The Best Call Recording for Massive Organizations
In a large company, a lot of different people need to use call recording for a lot of different reasons. And Nextiva is the business calling solution built to handle the strain.
Think of a huge customer service team—dozens of people need to touch the software, from the reps recording their calls to the customer service and HR managers who will use them to run quality assurance, employee evaluations, and training.
Multiply that by the number departments in your office, then again by the number of offices in your organization…
You can see how call recording frequency and storage needs add up quickly.
With the Enterprise and Ultimate plans of Nextiva One (their voice and video service), you get unlimited recording of both calls and video conferences. Plus, both plans accommodate an unlimited number of users, so everyone can utilize the recording features and access (if you grant it) saved recordings.
Plus, you unlock advanced features of Nextiva’s overall calling service, like advanced voice call analytics, and custom productivity reporting.
When you think about it, it all comes together nicely. Call recording for anything from training to stakeholder meetings can be used in tandem with the analytics, reporting, and Nextiva’s built-in team messaging and collaboration tools to spur improvement everywhere in your organization. And at scale.
What seals the deal for Nextiva is the price point for large teams. The Enterprise plan—which includes everything I’ve described above—is $31.95/user per month for 100 or more users.
That’s a better value and feature set for teams that large than just about anybody else out there.
#9 – RingCentral Review — The Best Archiving and Storage for Recordings
Whether you’re using recordings for training, posterity, note-taking, or anything else, what good are they if you can’t access and store them easily?
If you choose RingCentral Office for your team messaging, video conferencing, and phone system, you get generous call recording limits and an excellent dashboard for managing them.
You get the full suite of communication tools, plus features like:
Call whisper and barge
Hot desking
Real-time call analytics
Open API
Single sign-on
Dozens of integrations
RingCentral allows storage of 100,000 call recordings per account, kept for up to 90 days. That’s a nice allowance without even getting into their tool for organizing and storing recordings.
That would be the RingCentral Archiver, a clean, easy-to-use dashboard for viewing and accessing all call recordings in your organization.
In it, you can see recordings, voicemails, and SMS messages all at once, see the numbers they came from, and when they were made or received.
You can easily connect the Archiver to Dropbox, Smarsh, or Google Drive, allowing you to easily sync and backup recordings on your cloud storage. That way you can save any recordings that may be about to hit the 90-day expiration date.
Automatic call recording and the Archiver only come on RingCentral’s Premium and Ultimate plans. You can utilize on-demand call recording on the Standard plan, but you won’t have many options for accessing, storing, or downloading them.
RingCentral Premium is the best plan for most businesses wanting voice, video, messaging, recording, and easy archiving. Pricing for that package scales based on the number of users:
What I Looked at to Find the Best Call Recording Software
There are certain factors that I looked for while narrowing down the top recommendations on my list. You can use this methodology as well when shopping around comparing different tools side-by-side. Consider this as your buying guide for call recording software.
Use Cases
Why are you seeking a call recording solution?
The answer to this question will help narrow down your options. Some tools are better for sales and marketing, while others are better for training, management, monitoring, and quality assurance.
There are smartphone apps for call recording for personal use and full-scale business phone solutions with built-in call recording features.
The type of calls you’re recording will impact your decision as well. Some solutions only support traditional calls, while others support WhatsApp call recording, Skype call recording, and other third-party platforms.
On-Demand vs. Automatic Recording
Do you want every inbound and outbound call to be recorded automatically? Or would you prefer to control if and when a recording starts and stops?
The ability to choose between on-demand and automated recording is definitely something to keep in mind as you’re shopping around.
For large-scale business use, automatic recording will probably be your best option. It’s one less step your staff has to think about during a call. But for personal use, you probably don’t need to record every single call you make or receive.
Live Monitoring and Call Evaluation
Live monitoring is a crucial tool for call centers. In addition to recording the call, this feature allows managers or admins to listen in on calls in real-time.
Overall, this is a proactive way to improve quality assurance.
Some software takes QA one step further by providing call evaluation metrics. There are tools out there that can use recordings for sentiment analysis, conversion insights, and more to provide advanced scoring grades for each call.
Security and Compliance
Security needs to be a top priority for conversations that include sensitive information. Examples include credit card information, medical information, personal details, and more.
Certain businesses must follow industry-wide regulations to ensure compliance. Make sure the software you’re considering meets all necessary regulations, even if it’s something as simple as notifying the caller about the recording and giving them the option to opt-out.
Storage
Another factor to consider is to assess the way recorded calls are stored and accessed from platform to platform.
What type of storage restrictions does each plan have? How easy is it to access, organize, and listen to those recordings at a later time?
For example, let’s say you’re dealing with a customer dispute. A customer claims that they never gave your staff permission to charge their credit card over the phone. Can you quickly locate that recorded call to find out what happened?
The best call recording storage systems are searchable and well-organized.
Conclusion
Call recording software comes in different shapes and sizes. The best option for you will depend on your unique wants and needs.
I’ve made suggestions in my reviews of the top products:
RingCentral — Best archiving and storage for recordings
Consider a smartphone app or standalone call recording tool for simple call recordings. More advanced call recording software will come with features for screen recordings, call monitoring, and customer insights. Choose an all-in-one business phone system to get features that go above and beyond just call recording.
Regardless of your call recording needs, you can find what you’re looking for using my recommendations listed in this guide.
Ro (https://ro.co) | Software Engineer (Frontend, Backend. Mobile) | NYC and Remote (Worldwide) | Full-Time Corporate blurb: Ro is the healthcare technology company building a patient-centric healthcare system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home …
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