We are looking for a Flutter developer to help our fast-growing mobile app flourish as beautifully and reliably as possible.
We’re building the future of workspaces leveraging technology to create greener, smarter and more connected offices of the future – and are looking to grow our mobile team.
Looking for developers with at least 2 years of experience working in industry and a good understanding of Flutter, and interested in both part and full-time roles.
Tech-stack is Flutter, Native iOS/Android, and also C# .NET for any full-stack applicants.
Please do email your CV and a small cover letter if interested.
Article URL: https://www.finleycms.com/careers/ Comments URL: https://news.ycombinator.com/item?id=28229152 Points: 1 # Comments: 0 The post Finley (YC W21) is hiring fintech experts to transform debt capital management appeared first on Get Funding For Your Business And Ventures. The post Finley (YC W21) is hiring fintech experts to transform debt capital management appeared first on Buy It At … Continue reading Finley (YC W21) is hiring fintech experts to transform debt capital management
Are you struggling to get more clients for your accounting business?
You’re not alone.
A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied.
While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent.
However, this doesn’t mean your accounting firm is doomed.
The difference between low-growth and high-growth businesses in any sector is marketing.
How so?
Marketing is what develops the all-important know, like, and trust factor. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job.
In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability.
Why Should Certified Public Accountants Advertise Their Services?
Shopping online isn’t only for eCommerce businesses.
Fifty-three percent of consumers conduct online research before making a purchasing decision. If you don’t have a digital presence, you’re leaving money on the table and creating a barrier between you and your potential clients.
With 2.14 billion digital buyers, there’s a huge pool of people you could tap into by having a digital presence for your CPA business.
Besides the earning potential, advertising your services online has other benefits like:
Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts.
Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget.
First impressions count: In the digital age, your website is your first impression to potential clients. If it’s slow, outdated, or uninspiring, your site visitors will leave, and you’ll lose the sale.
6 Marketing Tips for CPAs
Ready to take your CPA marketing to the next level? Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business.
1. Create an SEO-Friendly Website With a Strong CTA
Because so many buyers turn to Google to conduct online research before purchasing, a website is no longer a “nice to have.”
It’s a must.
An SEO-optimized website does three things:
Search Engines Send Organic, Qualified Traffic
Sick of cold emailing tactics or leads who have no intent on opting in for your services?
By going all-in on SEO and targeting keywords your potential clients are using, you can attract the right customers (who are ready to sign a contract) straight to your website.
Not sure what SEO is or how to do keyword research? Check out my ultimate SEO guide, which takes you through absolutely everything you need to know to get your CPA business on the front page of Google.
Turns Visitors Into Leads
When someone is knee-deep in research mode, a professional-looking website goes a long way in the decision-making process.
With a strong call-to-action (CTA) on your homepage, you can stop people from leaving your site without scheduling a call, or filling out a form to find out more.
Here’s a good example:
Notice the “Get Started” button. It’s above the fold (meaning you don’t have to scroll to see it), and it encourages visitors to take action.
If you scroll to the bottom, you’ll see another CTA to schedule a call.
Want help setting up a CTA? Use one of my eight foolproof CTA tactics.
It Sets You Up as the Go-To Expert
Once your website ranks for the right keywords on Google (i.e., words and phrases your customers are using), it tells the user you’re an expert and creates brand awareness.
When someone sees you as an industry thought leader, it establishes trust. This sets up one of the natural laws of business: People do business with those they know, like, and trust.
2. Create a Blog for Your Website
When it comes to marketing for CPAs, creating a blog is an incredibly effective tactic.
Why?
Your blog posts will rank on search results.
When you’re ranking on the first page of Google, you get more visibility, website traffic, and qualified leads. For your customers, blogging is beneficial because it answers their questions, gives them quick wins, and helps them find solutions to their problems.
It’s a win/win for everyone.
How do you start writing blog posts that end up on the first page of search results?
First, you need to do keyword research to understand what problems your audience is trying to solve.
Take the keyword “hiring an accountant for taxes.” Here are some blog posts from CPA firms on the first page of Google.
By using blogging like these CPA firms, you can identify the challenges your clients are facing and create blog posts that add value and convert visitors into clients.
Next, you need to write your blog post and optimize it for search.
What does this mean?
According to a user’s query, there is a formula search engines use to understand the content and decide where it should show up in the results. By following basic on-page SEO principles, you can make sure your blogs are optimized for ranking on the first page of Google.
Out of the 774 million working professionals using the platform, you probably fall into two camps:
Yes, you’ve created a profile, but it pretty much collects dust.
No, and you don’t want to add another social network to your plate.
However, LinkedIn is more than a social media network. It’s one of the best places to connect with your potential clients and land work.
Eighty percent of B2B marketers say LinkedIn is the best place to find leads.
Follow these steps to spruce up your LinkedIn profile and start attracting paying clients to your CPA business.
Update Your Profile for SEO
Yup, SEO extends beyond search engines.
You want to make sure your profile is optimized with keywords your potential clients use to find you.
The better your LinkedIn SEO, the higher up you’ll appear on search results.
Post on LinkedIn
Whether it’s status updates, sharing business news, or writing thought pieces, creating content on LinkedIn is a powerful lead generation tool.
You can tag your posts with hashtags to boost your reach, and the more engagement it gets, the more the algorithm will push your content out to a wider audience.
By increasing the number of eyes on your posts, you increase your chances of leads finding your profile and reaching out.
Then create a content marketing strategy around YouTube. With over 2 billion monthly users, people come to the platform to learn, get inspired, or have fun. What makes YouTube such a lucrative platform is this: The content is searchable on Google.
To see success on the platform, you need to use the same keywords your audience uses to search for you. Consider using keywords in these places:
your speech (YouTube scans your words)
video title
video description
tags
These views turn into leads and are an excellent way to grow your brand awareness and establish trust with your audience.
Bonus: Once you hit 1,000 subscribers and 4,000 hours of watch time, you can sign up for the YouTube partner program and start earning money from your uploads.
Google My Business can help your CPA business gain more visibility in local search results. According to a study by BrightLocal, 84 percent of searches are discovery.
That’s a lot of opportunities for your next client to find you. Let’s say someone searches “CPA in New York.” If you’ve set up your Google My Business page correctly, it will show up in search results like this:
These cards make it easy for people in your area to find you, contact you, and become your next customer.
All you need to set up your profile is a business name, location, and category. Once Google authorizes it, you’ll start showing up on local search and Google Maps.
Your customers will be able to leave reviews, add photos, ask questions, save your listing, and see important information like your contact details.
In the above example, Miller & Company has put “CPA of NYC” in their title and made their description “accountant in New York City.”
Again, this is SEO. These keywords help Google understand your listing and show it for the correct search results.
To learn how to set up your Google My Business account, optimize it for local SEO, and what mistakes to avoid, check out these resources:
Create a lead magnet and use it to entice your website visitors to subscribe. Your lead magnet should focus on a problem your audience wants to overcome and present a quick win.
For example, if you help freelancers with their tax you could make a checklist for how to prepare for tax season. At the end of your lead magnet, include a call-to-action to hire you for those that want to skip the admin and let someone else handle it.
Other types of lead magnet ideas include:
toolkits
reports
whitepapers
ebooks
case studies
cheat sheets
Once you have people on your email list, you can nurture the relationship and promote your offers and tips via a weekly or monthly newsletter.
Marketing for CPAs Frequently Asked Questions
What’s the best way to promote my accounting business?
The best way to market your CPA business is with digital marketing. It’s cheaper than traditional marketing and helps you attract your ideal clients with ease.
Should I hire a marketing firm to promote my accounting business?
If you don’t have the time to manage your marketing, yes. A marketing firm can help save time and tweak your marketing efforts to improve ROI.
Should I invest in digital marketing for my CPA business?
Yes! With most people turning to Google to answer their questions and find companies to solve their problems, a digital presence is necessary.
How much should I spend on marketing for my accounting business?
It depends on the size of your firm, location, and how much money you can allocate towards your marketing, as well as what platforms you want to use and the results you want to achieve. You can do it yourself and spend very little, or invest thousands (which may generate thousands more in revenue.)
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Marketing for Accountants: Conclusion
As you can see, digital marketing is no longer a “nice to have” for accounting firms.
The digital world is more important than ever before. Approximately 6 billion people have smartphones, which means your next customer will most likely come from Google rather than a traditional ad in the newspaper.
Follow these marketing tips for accountants, and you’ll learn how to create content that attracts your ideal client, creates value in their lives, and sets your firm up as the go-to expert.
Which of these accounting marketing tips are you going to implement in your business?
Numerous large tales struck the economic information this previous week however the genuine value of these tales were not reviewed anywhere. Leading, the U.S. Congress pressed to submit unjust profession techniques versus China, mentioning that the Bush management’s peaceful behind the curtain settlement approach was inappropriate as a technique to bring financial reform to China. In an additional tale today, these words showed up – Rather than work as “an apologist” for China, “I really hope the management will certainly join this group,” Sen. Lindsey Graham, R-S.C., informed press reporters after affirming prior to the Senate Finance Committee in the 2nd hearing on China’s financial as well as money plans in 2 days.
This post reported that Congress intended to pass bi-partisan veto-proof regulations that will certainly require the Chinese Yuan to value versus the buck. American producers have actually declared that the Chinese federal government’s unjust control of their money has actually harmed them as well as their Congressmen are paying attention. Lastly at the end of the week, this heading showed up in a post: “The U.S. Commerce Department revealed assents versus paper imports from China, the very first time in 23 years that U.S. task regulation has actually been used to imports from that nation.”
When sending out U.S. Federal Reserve Chairman Bernanke and also the U.S. Secretary of Treasury Paulson to China just resulted in China certainly mentioning that they will certainly not enable an additional country to determine to them exactly how they ought to run their economic climate, U.S. Congress ought to have obtained the tip. Rather, they rose a currently possibly unpredictable circumstance with their hazards as well as assents this week.
He specified that China’s affordable labor prices, growing contemporary framework and also innovation and also expanding financial investment in human funding as well as research study likewise have actually considerably added to the expanding profession discrepancy in between China as well as the United States. You in the Congress require to ask yourselves a crucial theoretical inquiry: How would certainly you really feel if you obtained your method on the Chinese money change yet located that after 3 or 4 years the stress birthing down on American employees had just escalated?
UNITED STATE Federal Chairman Bernanke has actually currently openly mentioned that everyone recognizes that the weak buck is great for the U.S. federal government due to the fact that it makes their financial obligation more affordable as well as likewise assists to shut the profession void. If you do not assume that the U.S. is not guilty of adjusting their very own money as well to offer their objectives after that you are living in some kind of financial fantasyland. In the past, conquered countries had actually bitterly whined to Europe as well as the U.S. concerning the injury their financial plans caused upon their economic climates.
This is virtually close to the factor when it comes to taking a look at a lot a lot more considerable after effects of an open profession battle with China. The factor the Bush management is attempting to work out silently with the Chinese instead of take the a lot more hard-line position thought by the U.S. Congress is that they understand that the Chinese federal government holds much more crucial cards than the assessment of the Yuan, specifically the greater than one trillion bucks of U.S. buck denominated possessions that they presently keep in their gets.
As I specified in a blog site I published regarding a week ago to The Underground Investor, the U.S. Congress would certainly be crazy to strongly estrange the Chinese federal government with a lot at risk. The troubles with the U.S. economic situation are a lot more an item of previous U.S. financial irresponsibility than the manipulative activities of the Chinese economic situation as well as if the U.S. picks to attempt to scapegoat a financial titan like China for their present issues, I think, as Mr. Roach specified, that re-valuation of the Yuan will certainly not be the response. It is specifically these protectionist actions that the U.S. is looking for to execute that have actually prevented arising markets in the past.
If the U.S. Congress presses via their vindictive procedures, I can inform you right currently that revaluation of the Yuan will certainly NOT be the solution to the issues of the American economic situation. And also in spite of the reality that unloading enormous quantities of U.S. bucks will certainly harm the Chinese economic climate as well, there will certainly additionally come a time when the Chinese federal government, if pressed much sufficient, will certainly unload substantial quantities of U.S. bucks since their solid economic situation will certainly be able to absorb its unfavorable results a lot far better than the weak U.S. economic climate.
And also if they do so, the U.S. Congress will certainly have provided the best reason to do something that I think the Chinese federal government is intending to do anyhow. They will certainly be able to do it, conserve face at the exact same time, and also do it earlier than any individual anticipates, as opposed to having the worldwide area load tons of objection upon them for what would certainly or else appear to be an unexpected choice that came out of no place. As opposed to such an activity being deemed the self-indulgent activities of a country, it will certainly rather by deemed a response to U.S. intimidation, and also U.S. Congress will certainly have offered the Chinese federal government the ideal out.
When I have actually blogged concerning federal governments being persistent phonies in the past, absolutely the Chinese federal government or any kind of globe federal government is not immune. While the Chinese federal government has openly specified that they will not take any kind of unexpected activities that will significantly harm the U.S. buck, do you truly think that they desire to hold a trillion bucks of a money that proceeds to shed considerable worth every year?
Once more, I can inform you why punishing Congressional U.S. procedures will certainly not coax the Chinese to presume plans the U.S. desires however just temper them. If the Chinese pick to bow down to American stress, they would unquestionably temper the Japanese that have actually greatly spent in China and also would certainly be negatively influenced by the Chinese federal government’s choice to calm the U.S. Congress.
Today, China called the initial of U.S. protectionist actions, tolls on their paper imports, “inappropriate.” China highly requires the United States to reevaluate this choice as well as fix it immediately,” China Commerce Ministry representative Wang Xinpei stated in a declaration on a federal government Web website.
I think that the Chinese federal government, regardless of what polite declarations they launch to the monetary press regarding being worried not to pass any type of plans that will certainly trigger the U.S. buck to drop rapidly, need to discharge a substantial part of their $1 trillion buck of U.S. dollar-denominated books. They are not going to calm the U.S. Congress currently as well as see the Yuan reinforce and also after that see this result increase as they dump U.S. bucks from their books.
With this prospective profession battle, it is crucial to neglect the preening of the U.S. Congress yet to think about the ramifications of their possible activities rather. UNITED STATE Congressmen are no uncertainty affected a terrific bargain by their most vital components, in this situation, huge producers.
Certain, big producers are being injured today by Chinese imports, yet as opposed to considering this component of the formula which the monetary media offers much interest to, it is more crucial to think about the opposite side of the formula that is never ever mentioned in the economic media. As opposed to pay attention to the problems of the pain, seek what the extremely most affluent of people are doing to not simply safeguard their properties as the geo-political equilibrium proceeds in the direction of an oblique factor, yet exactly how they are placing their properties currently to prepare to benefit from these future dilemmas. As is a typical style at the Underground Investor, in some cases the loudest babble will certainly sidetrack you from one of the most essential details, the details that stays listed below this babble.
When sending out U.S. Federal Reserve Chairman Bernanke as well as the U.S. Secretary of Treasury Paulson to China just resulted in China certainly specifying that they will certainly not enable an additional country to determine to them exactly how they need to run their economic climate, U.S. Congress must have obtained the tip. The issues with the U.S. economic climate are a lot extra an item of previous U.S. monetary irresponsibility than the manipulative activities of the Chinese economic situation and also if the U.S. selects to attempt to scapegoat a financial titan like China for their existing troubles, I think, as Mr. Roach specified, that re-valuation of the Yuan will certainly not be the response. And also regardless of the reality that unloading huge quantities of U.S. bucks will certainly harm the Chinese economic climate as well, there will certainly additionally come a time when the Chinese federal government, if pressed much sufficient, will certainly unload large quantities of U.S. bucks since their solid economic climate will certainly be able to absorb its unfavorable results a lot far better than the weak U.S. economic situation.
Rather of such an activity being checked out as the self-centered activities of a country, it will certainly rather by checked out as a response to U.S. intimidation, as well as U.S. Congress will certainly have provided the Chinese federal government the best out.
I think that the Chinese federal government, in spite of what polite declarations they launch to the monetary press concerning being worried not to pass any type of plans that will certainly create the U.S. buck to drop promptly, wish to dump a substantial part of their $1 trillion buck of U.S. dollar-denominated books.
Refinancing your mortgage can be a great way to save money or get more favorable terms on your home loan. This is especially true if interest rates are low and your home value has increased since you bought your home. But what if your credit score is standing in the way of refinancing? When you…
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