8 Must-Know SEO Best Practices For Developers

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. 

Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers. In this post, learn the 8 best practices for SEO for developers.

What Do Developers Need to Know About SEO?

If you’re responsible for building and maintaining a website, you’re also partially responsible for making sure it can rank in the search engines.

SEO is often broken down into three categories:

  • technical SEO: how search engine bots crawl and index a website
  • on-page SEO: how well the content on the site is optimized for target keywords and user experience
  • off-page SEO: how other websites link to your website to boost its authority

Naturally, developers play a big part in technical SEO, but this isn’t where SEO for developers should end. They also help ensure a positive user experience, which can help with on- and off-page SEO.

Here are eight best SEO practices developers can focus on to take their efforts to the next level.

1. Keep Your Code Clean

Web developers can do so many amazingly intricate things, but it pays to keep things simple more often than not. 

Consumers value convenience more than almost anything else. We want quick access to information, and everything that gets in the way damages the user experience. More complicated code can lead to more roadblocks for site visitors.

Keeping your code clean is one of the first steps in SEO for developers. When people land on a website, they make quick-fire decisions about whether it’s worth the effort.

2. Keep Load Times Fast

Building on the point about complicated code: load times are vital to SEO

Search engines want to send users to websites that quickly and accurately answer their questions.

If another website can deliver comparable information twice as fast as yours, Google will likely prioritize them on search engine results pages (SERPs).

SEO for developers - page load speed

Even if load times weren’t a direct ranking factor, this would still be a big issue.

A page’s load time directly impacts its bounce rate. For example, pages that take two seconds to load have an average bounce rate of six percent. At four seconds, that rate jumps to 24 percent, and once a mere six seconds have passed, 46 percent of visitors are gone.

When Google sees people bouncing straight back to the search results, it likely thinks your page isn’t valuable and assigns less ranking power.

3. Use the Correct Redirects

Websites are constantly evolving. Content gets updated, pages move, new elements are added, and developers make sure this happens smoothly.

The end-user is the most critical factor in this equation because anything you do has to work for them. However, you’ve also got to think about how the crawlers view your website.

This is where it’s essential to understand how redirects work in SEO.

The two most common redirects that affect SEO are 301 and 302 redirects

A 301 redirect indicates to the search engines that a website or pages have permanently moved. When you use a 301 redirect, the search engines will transfer most of the original page’s link equity to the new page.

A 302 redirect, on the other hand, indicates that a page has moved temporarily. You might use this when you’re redesigning or updating your site, but you still want to keep the original page’s link equity.

Using redirects correctly may seem like a small thing, but it can make a big difference in SEO terms.

4. Add a Sitemap

Search engines are very sophisticated, but they don’t experience a website like humans do. They need you to give them clues about how pages link together, and one of the ways you can do this is with your sitemap.

When indexing your site, bots follow every link to see where they go. One way you can help with this process is by adding a sitemap

Google and the other search engines should be able to crawl your entire site if you use good internal linking. However, large sites can get complicated, so a sitemap makes things easier for the search engines and ensures your site will be indexed appropriately.

5. Make Sure the Site Works on Mobile

Mobile devices account for 54.8 percent of website traffic. Google knows this, so it prioritizes websites that offer an excellent mobile experience. 

seo for developers - mobile friendly page

Google now uses mobile-first indexing, which means when its bots crawl your site, they use the mobile version. If your website doesn’t perform on mobile devices, it’s unlikely to rank highly on SERPs.

Even today, too many websites neglect this vital fact.

To check how your website performs for mobile, Google’s mobile-friendly test is a convenient option. It gives you a quick performance check and tells you where you can make improvements.

If you want to dig a little bit deeper, then Google Lighthouse is also a great option for overall UX. 

6. Check the Robots.txt File

The robots.txt file sets rules for how web crawlers crawl different parts of a website. It’s a simple piece of code, but it can have a significant impact. 

A robots.txt file unintentionally blocking crawlers from content can be catastrophic for SEO. If the bots can’t crawl the page, it won’t be indexed—meaning it won’t appear in search results.

Sometimes, webmasters don’t want a page indexed, and a robots.txt file is a valuable tool. However, if your SEO team notices a page that should be getting traffic isn’t, keep an eye out for a rogue robots.txt file.

7. Ensure Follow/No Follow Links Are Used Appropriately

Links are like the language of the search engine, so you’ve got to be able to speak it.

One distinction to be aware of is follow links vs. no-follow links.

Follow links, also called do-follow links, are backlinks where the person linking to the page doesn’t edit the HTML to ensure Google doesn’t associate their site with another. When a site gives a clean backlink with no changes, a crawler sees this as one page vouching for the quality of the other.

Crawlers still look at no-follow links to see where they go, but they don’t ascribe value to the link.

From an SEO standpoint, you want follow links from authoritative websites to yours. However, you should still consider no-follow links valuable. Even if the link itself doesn’t give authority, it can still drive traffic to or from your site.

For developers, this means they’ve got to make sure they’re using the right links to communicate properly with the crawlers.

8. Understand and Implement Structured Data

Structured data can be tricky for many people involved with SEO…and this is where developers can really shine. Developers already know how to format a page so that all parts of it flow well and can be read by both human and search engine searchers.

seo for developers - structured data

When used well, structured data lets Google know exactly what’s on every part of a webpage. Beyond that, it can tell Google precisely what questions you’re answering. In fact, the FAQ below uses a structured data (schema) markup to indicate to Google that we’re answering common questions.

SEO for Developers: Frequently Asked Questions

How Do Developers do SEO?

Developers should be familiar with technical SEO and effective user experience.

Do Web Developers Do SEO?

Web developers do SEO to some extent. A clean, functioning website that offers a great user experience essential to SEO is all the developer’s domain. 

What Is SEO Software Development?

SEO software development is the process of making sure software and web applications are SEO-friendly.

What Is the Role of an SEO Developer?

An SEO developer understands how development decisions will affect a website’s search rankings and organic traffic.

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SEO for Developers Conclusion

Increasing organic traffic is a key goal for most website owners, so SEO for developers is important. 

Good developers naturally aid SEO by creating user-friendly websites, but it pays to understand search engine optimization itself. Even just the basics could allow you to make more informed decisions and offer a better service for your clients. 

SEO for developers doesn’t have to be complicated, but it can make all the difference to a website’s success.

How do you approach SEO as a developer?

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The Surprise that Makes Recommended Vendors for Business Credit Different

When we talk about recommended vendors for business credit, there are several questions that pop up. First, what exactly do we mean by vendors? Then, what makes some vendors recommended for business credit, and others not?  After that, who are these recommended vendors and how do you find them?  Let’s find out.

What Do We Mean by Vendors

This is probably the best place to start. When using the term “credit from vendors,” we are talking about credit from companies that are not financial in nature, like banks and other credit unions. Rather, their focus is on retail, and they extend net terms on invoices to customers as a courtesy.

This means customers have either 30, 60, 90, or however many days the net terms state to pay in full.  It’s different from a credit card because it is not revolving credit.  So, when we talk about vendors, this is not a card that you apply for. This is a retail company that sells products you can use in your business, then you do not have to pay the invoice immediately.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

What are Vendors for Business Credit?

Don’t a lot of vendors offer net terms?  What makes them so special? Well, there is a small subset of vendors that we call starter vendors. Starter vendors do two things that not a lot of vendors do.

First, they will extend net terms to your business without a credit check.  That’s not to say that they do not have standards. They will not give net terms to just anyone. However, they will consider other factors besides credit score.  For example, they may take into consideration:

  • Current relationship with the customer
  • Time in business
  • Average balance in business bank account
  • Annual income
  • And more

But that’s not all.  Getting net terms without a credit check is great, but it does nothing to build your business credit score if the payments do not show up on your business credit report. True starter vendors will also report the payment you make to the business credit reporting agencies.  Again, doesn’t sound like a big deal, right? That changes when you realize that only 7% of companies that extend credit of any type to businesses report positive payment history to business credit reports.  A lot more will report negative payment history, but that does not help build a strong business credit score.

Finding Vendors for Business Credit

Vendors do not typically make it obvious if they report or who they report to. If you call, you may or may not get to talk to the right person to ask. You’ll likely be on hold for a long time, and once you get to someone they may or may not tell you.

One option is to just apply for vendor accounts and hope you get approval. Then monitor your business credit report to see if they are reporting. However, this trial and error method will take a lot of time and will likely cause a serious amount of frustration

It will take away from you doing what you need to be doing, which is running your business. Yet, it doesn’t have to be this way. There is a better option. A business credit specialist can help you find vendors that you qualify for, and that will report your on-time payment, not just late or missed payments.

They know who to talk to, what questions to ask, and the language to use to get the answers you need. This alone saves you a huge amount of time and frustration.   You not only avoid applying for accounts that you do not yet qualify for, but you also find those accounts that will actually help you build your business credit score.

Our business credit specialists have a list of starter vendors that they already work with. This list is always changing, as vendors and lenders are always changing their policies.

Also, it takes more than 3 or 4 vendors to build a strong enough score to move on to the next level of credit. Our specialists work with many vendors that can help you get things going. Here is a sample of some recommended vendors for business credit.

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Grainger Industrial Supply

One of the first vendors for business credit business owners find out about is Grainger.  They sell hardware, power tools, pumps and more. They also do fleet maintenance, and they report to Dun and Bradstreet. If a business doesn’t have a credit score already,they will want to see additional documents like accounts payable, income statement, balance sheet, etc.

To qualify, you need:

  • To be an entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address (matching everywhere)
  • D-U-N-S number
  • Business License (if applicable)
  • Separate, dedicated business bank account
  • To be registered to Secretary of State (SOS) for at least 60 days

Marathon

Marathon Petroleum Company provides transportation fuels, asphalt, and specialty products throughout the United States. The products support commercial and industrial, as well as retail operations. They report to Experiand and  Dun & Bradstreet.

To qualify, you need:

  • To be in good standing with the Secretary of State
  • An EIN number with IRS
  • A Business address- matching everywhere.
  • D-U-N-S number
  • Business license (if applicable)
  • A business bank account
  • Business phone number listed on 411

Your SSN is required for informational purposes only. You can give a $500 deposit instead of using a personal guarantee, if you have been in business less than a year.

Supply Works

Supply Works is a part of Home Depot. They offer facility maintenance supplies. It’s important to know that they do not accept virtual addresses, so you will need to use your home address if you do not have a brick and mortar location. They report to Experian.

To qualify, you need:

  • To be in good standing with Secretary of State
  • EIN number with IRS
  • Business address (matching everywhere)
  • D-U-N-S number
  • Business License (if applicable)
  • Business Bank account
  • Trade/Bank references
  • There is no minimal time in business requirement

Learn more here and get started with building business credit with your company’s EIN and not your SSN.

Beyond Recommended Vendors for Business Credit: What’s Next

These vendors are great for getting started with building a business credit score. However, a good business credit specialist won’t stop there. They can guide you to a system that will help you through the business credit building process, from establishing your business credit profile to finding initial accounts, all the way through knowing which accounts to apply for next that you actually qualify to get.

For example, once you have your established business credit profile and have some initial accounts reporting, you may think you are done.  Those reported payments start building your credit score, and all you have to do is keep paying.  That’s not quite how it works.

First, there aren’t that many starter vendors out there. You are going to need credit from someone else eventually.  But, applying for accounts before your business credit profile is ready for them wastes more time, more money, and causes more frustration.

For example, some retailers will extend revolving credit rather than net terms after you have 5 or more initial accounts reporting. Some need to see a longer and larger credit history.  A business credit specialist can help you with a program to guide you in knowing which accounts you’re ready to apply for, and when.

How to Use Vendors for Business Credit Wisely

Here’s the thing, it’s not all about business credit when it comes to vendors.  For a well rounded credit portfolio, you are going to need to use all vendor accounts wisely.  You may need credit with a vendor that does not report.  But, to get approval, you’ll need to have a strong business credit profile.

You also need to use all vendor credit wisely.  When you are working toward building business credit, you are limited on which vendor accounts you can get approval for. Then, you are even further limited on which vendors will help you build your business credit score.

But do not make the mistake of thinking that means you need to buy things you don’t need because these are the only vendors you can get that will help your score. Use these vendors to purchase general items all businesses need, just until you get to the point you need to be. They may or may not offer products specifically for your business type. But, they most will offer fuel, office supplies, cleaning products and more. These are things all businesses can use.

Advanced Vendors

Building business credit is the goal, and starter vendors are a necessary part of that. Still, the end game is building and growing your business. A strong business credit profile is one tool to help you do that.  It’s job is to  help you get credit with any vendor you need, whether they report or not.  We call these advanced vendors.

Consider this example. Imagine you need to buy inventory for your business. However, your cash flow isn’t yet where it needs to be. Using an inventory supplier that will extend net terms will allow you to purchase the inventory you need. You can pay the vendor after you sell the inventory. This is just one very general example, but you get the point.

Recommended Vendors for Business Credit Are Important, But So Are Other Vendors

Both types of vendors, reporting and non reporting, are necessary for building and running a strong business.

In fact, there are a lot of vendors out there that many do not even know offer business accounts. They can help your business grow and thrive, but you have to know they exist. This is another way a business credit expert can help you save a lot of time and frustration.

A good business credit specialist will help you access the vendors your business needs to grow. They can help you determine when you qualify for these vendors, and guide you in the right direction so that you reach the required qualifications as quickly as possible. Because when it comes to running your business and managing cash flow, there is no time to waste.

The post The Surprise that Makes Recommended Vendors for Business Credit Different appeared first on Credit Suite.