Georgia LB Nakobe Dean, one of the best players in college football last season, slid to the third round of the 2022 NFL draft before being selected with the 83rd overall pick by the Eagles.
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If you want to grow your brand, you need a content marketing plan. Why?
Seventy-eight percent of companies that produce effective content have a documented marketing strategy.
That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content.
To help ensure your brand doesn’t fade into the background, let me walk you through eight great content marketing examples you can learn from.
Content marketing is content created and shared for a specific commercial purpose, such as gaining website traffic, increasing brand awareness, or influencing people to buy your products.
A recent survey taken by professional content marketers found the following:
The survey respondents said other effective uses of content marketing are driving audiences to events, building loyalty with existing customers, supporting the launch of a new product, and building subscriber lists.
“Content” has a wide definition, including podcasts, eBooks, infographics, and blog articles. Essentially, if it’s a form of media designed to acquire and influence an audience.
How do you know what makes “great” content? One of the best ways to learn content marketing is by looking at real content marketing strategy examples.
My step-by-step guide breaks down content marketing in detail.
While these content marketing examples are all unique, they have something in common: a clear purpose.
Bear that in mind as you read through these examples and you’ll better appreciate how to create successful content.
Without further ado, here’s a look at some amazing content marketing strategy examples.
Content marketing is all about standing out from the crowd. One way to do this is by developing a memorable brand voice.
Why does voice matter?
According to Sprout Social’s research, 33 percent of customers say a distinct personality helps a company stand out on social media, and 46 percent appreciate brands who engage their audiences, so developing your voice is worth a shot.
MoonPie’s Twitter feed is a great example of a content marketing strategy. Not only does every Tweet have a clear purpose, but the brand uses a consistently fun tone to encourage engagement:
Here’s another example. Rather than just posting a product link, the social media manager appeals to followers with a quirky tone:
What’s the lesson here? Refine your brand voice. Here’s how.
Another way to stand out from your competitors is by making video content: 81 percent of marketers believe videos help them increase sales. Let’s break down a great content marketing example from Gymshark.
Gymshark wanted to promote a key message: fitness unites everyone. To do so, they ran the “United We Sweat” campaign, promoting inclusivity, diversity, and overcoming obstacles. They also designed promotional images to accompany the campaign:
The content works because it showcases the brand’s core message: uniting people through fitness. The slogan “United We Sweat” is simple and memorable, too, which helps.
How do you learn from this example? First, think about what makes your brand special. Revisit your mission statement and target market if you need a refresher.
Then, consider your campaign goals. Gymshark wanted to move away from its association with super-fit athletes and instead show why it’s a universal fitness brand. Placing “united” and “sweat” together makes sense.
Finally, keep it simple. When it comes to slogans and taglines, less is usually more.
Need some more inspiration? I walk you through how to write business slogans elsewhere.
Viral content instantly boosts your visibility, spreads your brand message, and generates more traffic, so it’s a worthwhile goal.
Let me use content marketing examples from Nadaré Co, a jewelry company, as an example of a successful content marketing strategy in action.
Nadaré Co’s founder began posting TikTok marketing content to promote the brand’s unique waterproof jewelry. She now has over 91,000 followers, over 1.3 million TikTok “likes,” and videos watched by thousands of people daily!
The secret to achieving this example of a content marketing strategy?
Post useful, highly targeted videos designed to entertain viewers, answer questions, and solve problems. For example, here’s a video on how to find your ring size, so customers know exactly which ring size will fit them before they order:
There’s also a video advertising the jewelry’s waterproof features and worldwide shipping:
Here’s what we can take away from this content marketing strategy example.
To educate your audience, you need long-form posts in your content marketing strategy.
Research shows that in-depth posts typically outrank shorter, less comprehensive blogs, and the average first-page search result on Google has over 1,400 words.
In other words, long-form content is worth your time and Ridester has some great content marketing examples.
After losing a significant amount of traffic, Ridester prioritized writing long-form content to answer the questions readers care about.
In one blog post, for example, Ridester sets out actionable steps for making more money as an Uber Eats driver. There’s no fluff; it’s comprehensive but concise:
After revamping its long-form content, Ridester saw a 487 percent organic traffic increase and improved its search rankings for 16 search phrases. Cool, right? Here’s how you can emulate this success.
Depending on your audience, influencer marketing is a highly effective strategy. Cricut, a DIY crafts supplier, illustrates why.
Cricut teamed up with “New Girl” actress Zooey Deschanel to promote its products. Deschanel, a real-life crafts enthusiast, brings authenticity and fun to Cricut’s content:
As we saw with Nadaré Co, videos are a great way to bring your product to life and build audience trust in your brand. Now, here are some tips for using influencers effectively in any content marketing strategy.
You can find influencers through social media keyword searches and influencer marketplaces.
User-generated content (UGC) is proof your products work. You’re not paying a marketing team to write ads or promote an item. Instead, you’re letting your products speak for themselves through satisfied customers. That’s why consumers are 2.4 times more likely to say UGC is more authentic than branded content.
Storiarts does this well. Storiarts turned to Instagram with two goals in mind:
Users can post pictures of themselves enjoying Storiarts products on a dedicated hashtag, #committolit:
How did this campaign work out for Storiarts?
They’ve grown from an obscure Etsy store, into a recognizable brand with over 82,000 followers and counting.
Want to best take advantage of UGC? Here’s how.
Got a goal like ending illiteracy? Tell the world about it!
Want to showcase what’s so great about your products? Successful content marketing examples often come down to high-quality product videos.
When you create videos as a content marketing strategy, you aren’t alone. In fact, 69 percent of marketers increased their video budget for 2022 per the results of a recent Content Marketing Institute survey.
Videos show your products in action and, ideally, they should answer questions your target audience might have about your services.
Fire & Ice made a video explaining how their air conditioner repair service works.
In just a few minutes, the video sets out what customers can expect from their service and how much it costs. Most importantly, it includes a clear CTA (how customers can book an appointment.)
Here are some actionable takeaways from this example of a content marketing strategy:
For our last content marketing strategy example, we’re talking about first impressions.
Why? Because first impressions matter.
In fact, 94 percent of consumers decide whether to browse a website based on its look and feel. In other words, when prospects land on your website, you want to set the right impression.
Vienna Beef, a Chicago-style hot dog manufacturer, knows this. After partnering with a digital marketing agency for a website redesign, they:
Here’s the homepage. It’s optimized for sales without being pushy. It’s also vibrant and engaging, with clear links to product pages:
Scroll down and you’ll find links to hot dog stands and local stockists:
It’s easy to overlook website design when you think of content marketing, but actually, web copy and design are among your most important content.
My suggestion? Set clear goals. Vienna Beef knew exactly what they wanted from their redesign which is how they achieved it so successfully.
Then, hire a website designer. Effective website design is an art, and if you’re serious about content marketing and conversion, it’s worth the investment.
Finally, run some A/B testing to check which design elements work best. You might find my A/B testing guide helpful.
Content marketing involves creating useful and engaging content across all mediums to organically grow your business, boost your visibility, and increase sales.
Whether it’s an informative blog post or an eye-catching graphic, all good content serves a purpose. It tells a story and reinforces a company’s brand identity. Great content marketing allows a brand to connect with its audience, so look for authenticity, professionalism, and strong messaging with a clear CTA or desired result.
Again, it’s fairly easy to spot. Simply look for muddled messaging, unnatural or “keyword stuffed” writing, and content that lacks any clear CTA or purpose. Poorly-timed marketing campaigns which are insensitive to current news always fall short, too.
Be intuitive. Explore what you think works (or doesn’t work) and why. If you’re impressed by a content marketing example, consider how you can apply the principles such as engaging visual elements and strong brand messaging to your marketing efforts.
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If you’re serious about growing your business and getting some brand exposure, then you need a content marketing strategy.
Research successful examples, take what works, and identify how you can implement those techniques in your content.
Don’t forget to track your key metrics, too, so you can see what’s working…and fix what’s not.
Struggling to produce the right content for your goals? Check out my consulting services and discover how I can steer you in the right direction.
Have you found any other great content marketing examples? What did you learn from them?
Clipboard Health | Engineering | Fully Remote | https://engineering.clipboardhealth.com/
We exist to lift as many people up the socioeconomic ladder as possible. The average nursing assistant without a college degree makes $36k a year; the average nursing assistant on Clipboard Health makes $53k a year and the top 5% make $74k a year. We dramatically improve lives, by letting healthcare professionals turn extra time & ambition into career growth. We have healthcare professionals texting us photos of a car they were finally able to buy, a school & church they’re building in their native Haiti with money they earn here, and more.
We’re a post Series B, extremely fast growing startup with classic two-sided network effects, and were recently featured in the YC Top Companies list (https://www.ycombinator.com/topcompanies/). We’ve grown 6x (across all key metrics) in the last 11 months and need your help to keep growing to serve more healthcare professionals, healthcare facilities, and patients.
Apply now:
– Engineering Manager, Quality: https://grnh.se/d554b3a04us
– Engineering Manager, SRE / DevOps: https://grnh.se/325d74de4us
– Principal Software Engineer: https://grnh.se/4daf7f4a4us
– Senior Software Engineer (Full Stack): https://grnh.se/d2e3b4bf4us
– Senior Software Engineer (Backend): https://grnh.se/f544e1664us
– Senior Software Engineer (Frontend): https://grnh.se/0aec5dfc4us
Plus many more roles: https://boards.greenhouse.io/clipboardhealth
AWS | NYC | Engineering | Hybrid | https://www.linkedin.com/posts/mattpope1_aws-reinvent-2020-k…
Good people solving some interesting problems. Lots of secret, unannounced, greenfield stuff to work on. Hit me up and I will personally refer you.
Here’s the original post from LinkedIn:
“I’m looking for amazing people to join an exciting new AWS cloud product that is part of the Amazon Connect family in New York City (domestic relocation available). If you are interested in building a high-quality and scalable SaaS offering using the latest AWS infrastructure from inside AWS, and having a blast with a fun and talented team, I would love to hear from you. Some of the open positions are linked below. Watch this Andy Jassy video if you want to learn about Amazon Connect and its impact for customers: https://lnkd.in/eq6sXe8M.
– Frontend or Full-stack Engineer (FEE II): https://lnkd.in/eNhBDwZ8
– Backend Engineer (SDE II): https://lnkd.in/eAXV7NdT
– Sr Backend Engineer (SDE III): https://lnkd.in/ed5WUZVY
– Product Manager Lead (Sr PMT): https://lnkd.in/ev9kaSQz
– Engineering Manager (SDM): https://lnkd.in/e8QF6PiB“
Article URL: https://www.ycombinator.com/companies/release/jobs/Co0LgYqSQ-senior-fullstack-engineer-backend-focus-rails-react-aws-k8s Comments URL: https://news.ycombinator.com/item?id=31207722 Points: 1 # Comments: 0
Article URL: https://www.ycombinator.com/companies/mutableai/jobs/qnjnCR3-founding-full-stack-software-engineer Comments URL: https://news.ycombinator.com/item?id=31204047 Points: 1 # Comments: 0
What is an EIN? EIN stands for Employer Identification Number. As a result, referring to it as an EIN number isn’t exactly correct. Despite the redundancy however, the terms EIN and EIN number are used interchangeably by the general public. The important thing is, having one for your business is vital to building a Fundable
Foundation. It’s like a Social Security Number for your business. You can get one for free from the IRS. But, what exactly does this entail? Here is how to get an EIN, step-by-step.
Here’s a quick and dirty rundown.
Sounds easy enough, right? Still, sometimes walking through the process and actually seeing it is a little easier.
It’s easy to say “go to the IRS website.” However, it is a big site with links to what seems like an endless number of topics. So, specifically the first step to getting an EIN is to go here. You’ll see this:
Read this page closely. Make sure you are eligible. If you are, you can continue to the online application by clicking the “Apply Online” button.
After you click the button you’ll go to the application. It starts like this.
Read it, and if you are continuing, click “Begin Application.”
Next, you’ll see a screen asking you to choose your legal structure.
For Fundability purposes, you’ll want to incorporate. Hopefully, by this point you have already done so and you’ll choose “corporation.”
Then, you’ll be asked which type of corporation your business is.
Before you apply for an EIN, discuss with your attorney or tax professional which type of corporation is best for the specific budget and liability needs of your business.
After choosing, you will be asked to confirm what you just entered. Then, the next screen will ask why you are requesting an EIN. If you enter “starting a new business,” you’ll be taken to a screen to enter your personal information.
Enter Your Business AddressAfter you enter your personal information and your affiliation to the business, you’ll have to enter your business address.
Let’s pause here for a minute. This is important. For Fundability, you MUST have a consistent, physical business address where you can receive mail. That may be your home, a virtual office, or another location. However, It should not be a P.O. Box or an UPS box. Consequently, if you ever change it, be sure you update the business address your EIN is linked to. The address needs to be consistent in all places.
The next screen asks for address verification. Sometimes, they will find your address listed slightly different in the database. Just choose how you want it listed. If the database is correct, I suggest using that one for the consistency mentioned earlier.
Lastly, enter the rest of your business details.
After that, you will get your EIN confirmation, if everything checks out.
According to the IRS it can be used immediately for most of your business needs. These include:
Yet, it will take up to two weeks before it is part of the IRS’s permanent records. Until then you cannot:
As you can see, the online process of applying for an EIN is pretty straightforward and fast. If you do not want to do it online, for whatever reason, there is a paper application that you can download, fill it out, and send in.
Of course, you can apply for an EIN anytime, but there are a few things that you can do first to make it easier to build fundability. For example:
If something changes, just be sure you change it everywhere. Want to know more about the steps to building Fundability, starting with a Fundable Foundation? Get a free business finance assessment now!
The post How to Get an EIN Number appeared first on Credit Suite.
NASA said Thursday that the alignment of the James Webb Space Telescope (JWST) is now complete.
Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta has great tools that allow you to easily manage and track your business accounts.
Are you struggling to keep up with your Instagram and Facebook marketing?
DMs and comments falling through the cracks?
Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts?
Then you’re going to fall head over heels with Meta Business Suite, called Facebook Business Suite before Facebook changed its name to Meta.
It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
Below, I’m breaking down everything you need to know about Meta Business Suite. We’ll unpack what it is, everything you can do with the tool, how it can benefit your business and a quick walkthrough on how to set up your account.
Meta Business Suite streamlines your Facebook and Instagram accounts into one easy-to-use dashboard.
Through the platform, you can manage all accounts you own or administrate with various tools to make controlling your business’s social media presence much easier.
The best part? It’s free and available on mobile and desktop.
All you need to do is link up your accounts, and you’ll instantly have access to an overview dashboard of your Facebook Pages and Instagram accounts.
You’ll be able to:
That’s only the tip of the iceberg.
There’s an entire “more tools” section with 12 other features to play around with, including:
Before Facebook became Meta, they offered both Facebook Business Suite and Facebook Business Manager. Both options are still offered under Meta.
The Business Manager is a backend tool used to share or limit access to your business accounts by assigning one of six different “roles” to those with access to your accounts.
The Business Suite offers front-end management, like merging notifications, scheduling posts, and managing your inbox.
Facebook (Meta) Business Suite allows you to combine and streamline your activity across the Meta social media and messenger platforms.
Meta Business Suite makes it easy to track your business accounts and campaigns across the Meta social and messenger platforms.
Here are some of the insights Meta Business Suite provides and how you can use them:
The Meta (Facebook) Business Suite mobile app allows you to manage your business accounts from your mobile device.
Everything you can do on desktop, you can also do on mobile. You can monitor your account activity, manage your inbox, and even get audience insights.
Before you can start streamlining your social media management with Facebook (now Meta) Business Suite, you’ll need to follow a simple setup process.
Go to https://business.facebook.com/ and select “Create a Facebook Business Account.” Enter your business account name and select “Next” when you’re done.
Enter your full name and business email address. This information won’t be shared with your followers. Facebook will only use it to contact you.
The Facebook and Instagram accounts you own are available for you to claim. If you’re managing an account someone else owns, you won’t be able to select it.
In order to select an Instagram account, it needs to be converted to a business or creator account. If you try to select a personal account, Facebook will ask you to switch before continuing the setup process.
Here, you can select your page admins. Enter their email address and assign each contact as an employee (limited access) or business admin (full access).
If you’re running your accounts solo, you can skip this step.
When you’re happy with your selection and who has access to your Business Suite, click on “Confirm.” Facebook will then take you to your dashboard overview, and you can start using all the tools inside the platform.
Curious about the tools inside Facebook Business Suite? Let’s take a deep dive and look at what you can do with the platform and how it can benefit your business.
Are comments one of your biggest time suckers? Do you constantly find yourself hopping between apps on your phone or getting inundated with notifications on your desktop?
With the inbox tool in Business Suite, you can see all your Instagram and Facebook comments in one place.
Pop the kettle on, make some coffee, block out 30-minutes in your calendar and respond to everything at once.
How’s that for efficiency?
There are tons of free and paid tools that show you Facebook and Instagram analytics, but few compare the platform’s built-in option.
With Business Suite, you can see your latest statistics for all your accounts.
Gone are the days of toggling between the different apps or going in and out of individual posts.
On the Insights dashboard, you can see an overview of how your content is performing over a specific time period, and sort your posts by:
One of the most interesting features of Insights is the Audience section. It breaks down your current audience for both platforms, and you can see at a glance:
There’s also a potential audience tab. It details your estimated audience size if you run an ad, as well as the top pages liked by your potential audience.
Not liking what you’re seeing? You can create a custom audience by clicking on the “filter” button and refining the results based on:
Are you using post-creation apps like Later or Planoly? Business Suite sets itself up as a rival by giving you the ability to create your posts and stories in one place and schedule each one out.
That’s not all.
If you go to the Planner section on your dashboard, you’ll see a calendar view of your past and upcoming posts.
Facebook also recommends a timeslot of when your audience is most online. Click on it, and you can start creating a new post or story.
One of my favorite features in the “New Post” box is the hashtag tool. It shows you which hashtags are trending, the number of posts using a tag, and lets you save your favorites for later.
Plus, it shows you hashtag results for each platform and gives you recommendations based on what you’ve already selected.
While in create mode, you can put together your Instagram and Facebook posts at the same time. Switch between the different tabs, and you can see exactly how your post will look on the two platforms.
For Stories, it works the same. Upload up to 10 photos or videos at once and schedule each one out when you’re done.
Don’t want to have another tab open for Facebook Ad Manager? You can keep track of your ad performance and create ads from the Business Suite.
It’s another time-saver and allows you to see how you’re tracking towards goals.
On the dashboard, you can see:
Switch between the different filter views to see your results over the last 90, 60, 30, and 7 days.
Click on the blue “Create Ad” button in the top right-hand corner to create an ad. A pop-up will load and take you through a step-by-step process for setting up a creative that converts.
First, you’ll select your ad goal. You can choose from:
Next, start designing your ad creative. You’ll see a live preview as you adjust your text and media.
Turn on automatic adjustments if you want Facebook to tweak your ad for each viewer. For example, the platform might adjust the brightness or show the original aspect ratio if it thinks the ad will perform better.
Scroll down to select your audience or create a new one, placements, and set your campaign budget and duration.
When you’re done, click on “Promote Now” for your ad to go into review.
Remember those extra options I spoke about earlier?
One of the most important features of an online business is the appointments scheduler.
If you’re running a service-based business, take advantage of Facebook’s capabilities and empower your audience to book directly through the platform.
When people don’t need to log onto another site to complete the process, you’re removing an extra step and making it that much easier to close a sale.
The result? A boost in your bottom line!
Inside Business Suite, you can manage your appointments, view requests, and adjust the settings to suit your schedule.
Does your business rely heavily on lead gen? Start using Facebook’s Instant Forms.
What are Instant Forms? Think of it as a mini CRM system. When you create an ad and set your objective to find leads, you can create custom forms users can fill out without leaving the platform.
Again, you’re removing the obstacle of trying to get them to go from one website to another. Thus, improving your chances of someone filling out the form and requesting a callback.
With Business Suite, you can manage your forms and set up the CRM system.
When you create a form, Facebook offers different options depending on your lead generation goal.
For example, you can create a “more volume” form (a quick option) or a “higher intent” (adds an extra step for users to review their information before submitting).
The Meta Business Suite is used for managing your Facebook Pages and Instagram accounts in one dashboard. You can reply to comments, create posts, schedule stories, run ads, and more.
You need to have a Facebook page. If you have an Instagram account, you’ll need to convert it to a business account if you want to sync it to your Business Suite.
Yes, Business Suite is free on Facebook to set up and use. All you need is a Facebook account and a Facebook Page to get started on the platform.
Yes, Facebook Business Suite is the same as Meta Business Suite. It was renamed “Meta Business Suite” when Facebook rebranded to Meta.
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Meta Business Suite is perfect for creators, personal brands, and businesses to streamline their social media management across Facebook and Instagram.
It gives you everything you need to monitor your growth, stay on top of comments and DMs from your audience, schedule your content, create ads, and so much more.
If you’re only using these two platforms to run your business and you’re using other social media management tools, it’s worthwhile to take a peek inside Business Suite. You might find it’s a more robust tool, and you can nip another business expense from your monthly budget.
What are your thoughts on Meta (Facebook) Business Suite? Are you going to make the switch and use it to manage your Facebook and Instagram accounts?