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The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else.
Imagine what an impact it would have on your business if you could rank first for a few of your desired phrases.
The goal of this guide is to help you understand the most important Google ranking factors so you can implement them on your website and get more traffic.
Google ranking factors are the elements of your website that the Google search algorithm takes into consideration when deciding what webpages to show in the search results for a given search query.
When someone searches for a phrase relevant to your business or service, you want them to find you and not your competition, right?
To truly understand how to get your website ranked in Google search results, you need to understand Google ranking SEO. There are hundreds of ranking factors, some of which can have a significant impact, while others matter less.
In this guide, we’ll cover the factors that matter most, so you know which SEO strategies to spend the most time and money on.
While the ROI on SEO can be a bit fuzzy, a study by Intergrowth gives it a little more clarity.
The first five organic results amount to 67.60 percent of all clicks. After that, the percentage of clicks drops to 3.73.
Let’s say you rank number one for a keyword with 1,000 searches per month at a 30 percent click-through rate. That would drive 300 new visitors to your site each month. If you convert only one percent of those visitors, it would still mean three new customers every month for a year.
Simply ranking number one on Google for a single keyword can bring 36 new customers per year to your business.
Implementing some of the steps in this guide to rank for a handful of keywords can have a significant impact.
Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google.
In the fourth quarter of 2021, mobile traffic accounted for 54.4 percent of global traffic. The majority of people surfing the web on their smartphone expect your site to work perfectly on their device, and if it doesn’t, they’ll likely bounce from your site.
This is why mobile friendliness is one of the most important Google ranking factors. If your site doesn’t function properly on mobile, Google is knocking you down a peg.
If you don’t believe me, you can read about it directly from Google. As of summer 2019, they began mobile-first indexing, which means your functionality on mobile is what determines your ranking. Desktop performance is second in importance.
To rank in the Google search results, you need to make sure your site functions the same on phones, tablets, and computers. Make sure the theme or template you select is mobile responsive. Next, ensure all your images are displayed clearly, check whether any words fall off the screen, and limit giant walls of text, which might look fine on desktop but on mobile can cover the entire screen.
Make sure the site loads properly by reducing the number of changing video URLs and limiting the amount of “lazy-load” content on your site.
Google introduced Core Web Vitals as yet another important ranking factor in May 2020. These refer to the overall health of your website in terms of the experience it provides for users.
The vitals are broken down into three categories:
A 2021 study revealed only four percent of websites scored well in all three Core Web Vitals categories.
Let’s break each of these down so you can understand how they impact your rankings.
Largest Contentful Paint: Google expects your site to completely load its first page within 2.5 seconds. This reduces the number of people who will click away, and it impacts Google ranking SEO.
You can improve your overall page loading speed by reducing the number of complex elements on your site, shortening pages, limiting redirects, and fixing any broken external or video links.
First Input Delay: Google expects your site to react quickly to users when they interact with something. You have 100 milliseconds or less for a button or window on your website to respond to a user when they click it.
The best way to improve FID is to use Page Speed Insights. To give you an example, I ran a test on neilpatel.com.
Cumulative Layout Shift: Google expects your site to load predictably and not change once it’s loaded. Have you ever clicked a link on a site as it’s loading, and then it jumps halfway down the page taking you to a different link? This factor plays into overall page experience, which is important for Google ranking SEO.
This occurs when items on the page load at different speeds resulting in layout changes. The best way to prevent this is by ensuring all images are the same size, new content isn’t inserted above old content, and animations load at the same speed.
According to SEMRush, 55 percent of brands experienced better results due to the improvements they made to their content.
There is no room on the internet for poor-quality content. I consider this one of the single most important Google ranking factors simply because it doesn’t require anything tricky or fancy. Write great, thorough, and value-rich content, and Google will work in your favor.
What do I mean by value-rich?
I mean write content people want to read, content that helps, and content that provides more than the competition. A great place to start is researching questions your customers have and creating content that provides the answers. To find common questions, use keyword research tools like Ubersuggest, question forums like Quora, and monitor chatter among your target audience on social media.
If you can create high-quality content that also incorporates the more technical elements we discuss in this guide, you have a great chance of improving your SEO and eventually, your bottom line.
Unfortunately, domain age is one of those Google ranking SEO factors you can’t necessarily control unless you’re purchasing seasoned domains.
Domain age refers to the amount of time your domain has been registered, and authority is essentially your reputation with Google.
Even though the “King of Search” John Mueller himself said domain age does nothing, I still have to believe it plays a role in your overall site authority.
If you want to improve your authority you need to focus on something called E-A-T, which stands for expertise, authoritativeness, and trustworthiness.
A few ways to improve your E-A-T score are involving subject matter experts and giving them bylines in your blog posts, including interviews and reviews by industry experts, leveraging social proof across your website, and increasing your website’s security.
Keep in mind that E-A-T isn’t a direct ranking factor, but it does impact SEO indirectly. In fact, after Google’s 2018 medic update, monthly traffic to YMYL sites with a lack of E-A-T dropped from 2 million to around 4,000 by 2020.
More than 90 percent of web pages receive no traffic, often because they don’t have any backlinks.
And yes, links are still important for Google ranking SEO. Inbound links, outbound links, and internal links are all important ranking factors because they increase the overall authority of your site and help your site prove itself as a valuable resource.
Inbound or “backlinks” are links that come from someone else’s site to your content. These increase authority by showing Google your content is so great that someone wants to link to it.
Outbound links show authority by providing additional relevant resources to visitors to your site. For example, you should be including outbound links to help readers learn more about something or back up any facts and stats you include in your content.
Internal links are links within your own website that tie ideas together. Having a web of internal links is crucial to Google ranking SEO because it shows Google you are a complete A to Z resource on a subject.
Bounce rate is one Google ranking factor that can significantly impact where Google ranks you in search results. One study found the average bounce rate is around 49 percent. Most believe a 50 to 60 percent bounce rate is acceptable. If your bounce rate drops much below that, it signals to Google that your page probably doesn’t give users what they’re looking for, meaning your page is less likely to appear in search results.
Click-through rate and dwell time are other important on-page experience Google ranking factors. They tell Google whether someone likes what they see when they click to your site from the search results for their search query.
You can improve your on-page experience metrics by ensuring your content aligns with your target keywords, metadata, and title tag. This ensures that when someone clicks through to your site, they get what they’re looking for.
Technical SEO is still an important Google ranking factor. Technical SEO includes things such as:
A study on technical SEO found the following:
Thankfully, technical SEO could be one of the easiest things to adjust on your website. Make sure you’re using relevant keywords in all headers and metadata. The key to doing this is having a quality keyword research tool that provides you with complex competitor data and keyword gaps. You can also run an SEO audit, and this guide explains how.
As for header tags, you want to ensure you’re using keywords in the headers of your articles whenever possible. When Google crawls your site, headers are a big indicator of what your article is about, and they’re important for overall Google ranking SEO.
Your meta description and title tag are what display in the SERPs when someone searches for a relevant keyword. You want to use keywords in both the meta and title tag—but make sure it’s natural and not forced.
While this study may be a bit dated, it still provides context to the importance of social media in SEO.
The graph and study performed by cognitiveSEO show how the number of social shares impact the overall ranking of a web page. As the shares go down, the ranking goes down. Of course, this factor alone won’t make a tremendous impact on your ranking, but in the heat of competition, this can set you apart.
Keep in mind that a social presence is also a significant trust factor. If visitors can find you on social media and see that you’re active and present, they may feel more inclined to purchase from you.
This Google ranking factor can be separated into three main categories:
These are three incredibly important factors going forward in Google ranking SEO. Google is paying much closer attention to the actual content that people are producing and putting a lot of weight on whether a website actually provides solutions to people or if they’re writing entirely for the search engine.
Surfer did an incredible case study and found that out of 37,000 keywords, about 12 percent of them changed intent, with many shopping-related keywords turning informational. This means that people who were once searching for something to buy are now searching for information to help them make a purchasing choice.
Think of content hubs as a destination where someone can come and find everything they need to know about a subject. If your site provides an exhaustive look into something, Google sees you as an authority. By creating these hubs on your website, you’re showing Google you can provide everything from A to Z.
This Google ranking factor is one I would consider somewhat new but falls into the category of trust signals. As more and more people turn to the internet for nearly everything, you need to translate the in-store experience to your website.
What does this mean? It means people are expecting to be able to pick up the phone and call you, they want to see where you’re based, and they expect you to be there to answer their questions in real-time.
Getting a Google Voice number, creating an “About Us” page with real pictures, and even adding an address to your website can help increase authority and show Google you’re a real business.
It’s been debated and tested time and time again, but it’s always proven that longer content performs better.
Longer content yields more social shares and more unique pageviews. Longer pieces of content also tend to hold their position longer.
Now, that doesn’t mean go and throw up a 15,000-word salad and expect it to rank. You still need to provide a ton of value, resources, and incredible information with those words. However, if you can put together a more comprehensive article that is longer than the competition, you have a better chance of ranking.
Where do we see Google ranking SEO going in the future? Based on experience and research, I see five main factors as most important in the coming years (Google also tells us these factors are important):
What do these five things tell us about what Google is looking for? Google wants you to provide users with a good experience when they land on your site.
This study performed by Content Science makes the importance of content relevancy clear as day. To sum it up, they state that while it’s great to have a lot of traffic on your site, and it looks good to Google, to actually generate goal completions, content relevance is key.
User experience and site functionality go hand-in-hand with content relevancy. No matter how great the content is on your site, you need to have a site that performs well and checks a lot of the technical boxes Google expects.
If you take a look at its mission statement page, it’s spelled out.
Our company mission is to organize the world’s information and make it universally accessible and useful. That’s why Search makes it easy to discover a broad range of information from a wide variety of sources.
I will always think that the key to Google ranking SEO is high-quality and valuable content.
While it’s not necessarily a list, it’s a solid explanation of what factors are most important. You can see the focus is primarily on user experience.
Improve your ranking by implementing all of the Google ranking factors in this guide.
There are likely hundreds if not thousands of factors ranging from small to large. Google has a rigorous process to determine what factors are most important.
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While there aren’t any foolproof ways to rank your content, adding these Google ranking factors can certainly increase your chances of ranking for your chosen keywords. Of course, hiring a qualified agency is another great way to rank higher.
If you’re going at it alone, you don’t have to do everything at once. Start with the most important factors and work your way down. It may take a while, but Google is a merciful and honest leader who rewards those who put in the work.
What factors do you think are most important for Google ranking SEO in the coming 5 to 10 years?
TikTok is one of the fastest-growing social media platforms ever. The numbers are staggering:
It’s not just a place for dance challenges or pranks, either. Brands can use TikTok to build their reputation, engage audiences, and drive conversions. However, unlike Facebook and Instagram, it’s not immediately obvious how brands can best use TikTok to their advantage.
That’s why TikTok created TikTok For Business. This marketing tool offers everything brands need to create awesome TikTok ads that drive real business results.
This article explains what TikTok For Business is and how it works, who should use TikTok For Business, and how you can get the most from this tool. By the end of the article, you’ll have a clear idea of how you can succeed with this phenomenal social network.
TikTok For Business is highly recommended. It won B2B Brand of the Year at The Drum Awards for B2B in 2021, thanks to its rebranding efforts and glowing recommendations from brands of all sizes.
Before we dive into actionable strategies, let’s take a moment to cover what TikTok For Business is. TikTok For Business, formerly called TikTok Ads, is an all-in-one marketing tool built to help businesses release their creative side and create awesome campaigns that can go viral.
The tool makes it easy for brands to start advertising on TikTok. It contains in-depth guides on the solutions it offers, including:
It also offers plenty of inspirational success stories (something we’ll cover in more detail below) and loads of blog posts and how-to videos.
OK, TikTok For Business sounds great. However, is it right for everyone?
I think almost every business has a lot to gain from TikTok. For one, it is the leading app for consumer spending. In 2021, users spent a whopping $2.3 billion in the app, up from $1.3 billion in 2020. It also offers the following three major benefits to brands.
Consumers love videos. In 2022, we watched an average of 2.5 hours of online video content per day, up from 1.5 hours per day in 2018. The same study also shows we’re twice as likely to share video content with friends than any other online content.
There are few better places to watch videos than on TikTok.
As the leading video-based social network, TikTok gives brands access to millions of potential views. As I mentioned in the introduction, TikTok has a phenomenal number of users in over 140 countries.
What’s even more important is that those users are highly engaged. Data released by TikTok shows the average user opens the app 19 times a day and actively uses the app for 89 minutes per day—basically an hour and a half.
Even better, almost anyone can create a viral TikTok video. The nature of the platform’s algorithm means even creators with tiny audiences can become viral hits. Just ask Nathan Apodaca, whose video become so popular it reached Fleetwood Mac, whose song he sings in the soothing video he records while skateboarding to work.
No one wants to be known as the company that runs cheesy adverts on social media. Consumers don’t want crap ads, either. Consumers want an emotional connection to brands now more than ever, and 90 percent say authenticity is important when deciding which brands they support.
Thanks to the solutions offered by TikTok For Business, it’s easier for brands to come across as authentic and create the same level of content pushed out by veteran content creators.
Of course, it’s easy to go too far and jump on all of the latest TikTok trends. While it’s important to be creative and authentic, take care to stay true to your brand’s personality. If the trend doesn’t mirror your brand image, you don’t need to jump on the bandwagon.
The power of influencer marketing is well understood. Three in four marketers use influencers as a marketing tool, and 90 percent believe it to be effective.
TikTok takes influencer marketing to a new level. Because it’s possible for someone with very few influencers to go viral on TikTok, brands have access to a potentially unlimited number of influencers.
TikTok also makes it easy to connect with influencers thanks to its Creator Marketplace. We’ll talk about this analytics tool below, but it’s a great way to find partners with the engagement, reach, and demographics you care about.
It doesn’t matter who you are or what kind of business you run; TikTok has something to offer everyone from large enterprises to small businesses and agencies.
Big brands with even bigger marketing budgets have quickly made TikTok their home. Companies like Coca-Cola, Google, and Sony have already established effective partnerships with popular TikTokers to promote brand awareness and drive conversions.
The New York Times reports that at least 18 public retail brands have referred to marketing efforts on TikTok on calls with analysts and investors between August and December.
TikTok goes to great lengths to promote itself as the social media platform of choice for small businesses. In 2021, the company unveiled its Small Wins initiative, which showed the value it can bring to smaller businesses around the globe. This includes a bakery that turned 3,000 followers into 2 million and a candlemaker who went viral.
Agencies are also a focus of TikTok’s marketing efforts. The company has created TikTok Marketing Partners, a community of companies that help marketers grow their businesses on TikTok. These partners provide a range of services, from creative design to campaign management. Agencies who have a penchant for TikTok can even sign up to become Marketing Partners themselves.
As you can see, virtually any company can use TikTok to their advantage. However, you’ll want to ensure your audience is present on the platform. Just because you find success on Instagram or Facebook doesn’t mean TikTok is a good fit.
TikTok has already become the app of choice for Gen Z consumers, surpassing Instagram in popularity. They aren’t the only people using the app, however. One in five U.S. adults uses the platform, including 22 percent of consumers aged 30-49.
Even if you don’t think TikTok is suitable for your brand, it’s still worth creating an account to reserve your business username. Maybe you’ll change your mind by the end of the article.
Finally, it’s time to start using TikTok to promote your business. Here are six ways you can use TikTok For Business today.
TikTok offers two types of Pro accounts: Business Accounts and Creator Accounts. We’re going to focus on the former here.
TikTok Business Accounts are designed especially for brands and companies. They come packed with awesome features to help engage your audience, including in-depth metrics, campaign management advice, TikTok’s Web Business Suite, and a commercial music library of over 500,000 royalty-free sounds.
Creating a Business Account is easy.
If you already have a TikTok account, you can convert your current account into a Business Account. Click on the menu dots in the top right-hand corner of the Me page, then click on Manage My Account and select Business Account under the Switch to Pro Account option.
If you don’t have a TikTok account yet, you can sign up for a Business Account here.
It’s similar to setting up an account on any social media platform. You’ll need to enter an email and create a password.
Next, you need to create your business account.
Start by finding a username that isn’t already taken. Ideally, it will just be your brand name, but you may need to add a prefix or suffix to make it unique. Try one of these handle ideas if your brand name is taken.
With your Business Account created, you can start thinking about what you want to achieve with your account, who you want to target, how you’ll use your account, and the kind of videos you’ll create.
TikTok’s ads are fantastic. According to Hootsuite, they reach 17.9 percent of all internet users above the age of 18—and you have the potential to reach 884.9 million people.
Better still, TikTok users actually enjoy seeing ads. Almost three-quarters (72 percent) of users surveyed by Kantar perceived ads as inspiring. They also find them to be 21 percent more trendsetting than ads on other platforms and are more enjoyable and optimistic, too.
One of the best things about running ads on TikTok is that they blend in seamlessly with organic content on the platform. There are several forms of TikTok ads, including:
TikTok makes it easy to get started with their ads manager.
First, select your goal. That could be to connect with your audience, generate web traffic, or generate leads.
Next, you choose your audience. You can let TikTok choose your audience or set the audience size yourself.
Next, set your daily budget and the dates you want your campaign to run.
While much of TikTok advertising is dominated by big brands, you don’t have to blow your annual marketing budget to see success. TikTok has a minimum campaign budget of $500 when using the ad manager and a minimum ad group budget of $50.
Finally, design and launch your ad. Now watch the impressions, engagement, and revenue roll in.
Influencers are crucial on TikTok. Interest in creating influencer advertising campaigns is on the rise too, with a 325 percent increase in 2021. 68 percent of marketers now say they want to leverage the platform.
In response, TikTok released the Creator Marketplace (TCM) in 2019 to make it easier for brands and content creators to collaborate.
Brands use the marketplace to search for registered content creators, manage their campaigns, pay creators and generate reports and insights.
The Creator Marketplace means brands can manage multiple influencer campaigns in one place and keep track of everything through a single dashboard.
Better still, the Creator Marketplace massively increases transparency. Accurate reporting is notoriously difficult when working with influencers, but it’s baked into the Creator Marketplace.
As a result, brands can see at a glance which influencers help them meet their goals and which aren’t. This not only lets brands drop the influencers that aren’t working out, but also gives influencers the information they need to create awesome campaigns.
Finding the right influencers is another notoriously tricky part of working with influencers. Again, the Creator Marketplace comes to the rescue by letting you filter influencers by several criteria, including:
Once you’ve found the perfect influencer, you can use TCM to send them messages, manage your joint campaign, and pay them.
Get started by signing up for the Creator Marketplace.
The Creator Marketplace isn’t the only way to find and work with content creators on TikTok. TikTok also launched the Creative Exchange, designed to help brands and content creators form successful partnerships.
Finding influencers is one of the biggest challenges for brands, making this a fantastic addition to the TikTok Business suite. The 2021 Influencer Benchmark Report survey found that 22 percent of participants find the task difficult, and 56 percent rated it as having medium difficulty.
The Creative Exchange flips the script on influencer marketing. Rather than searching for the right influencer, brands create a campaign plan and let content creators respond to it with their suggestions.
Once you sign up for the Creative Exchange, TikTok walks you through the process of creating your project and provides several campaign ideas. These include a “Story” and “Product Intro,” among others.
Next, you’ll fill in a questionnaire related to your brand and product so content creators can get a better idea of who they’re working with.
Creators registered with the Exchange get notified every time opportunities match their interests. If they’re interested, they can apply to relevant projects by submitting their ideas or entering into a conversation with the brand.
The TikTok Creator Exchange is a faster and more efficient way of working with influencers on TikTok. However, it’s important to have a clear idea about the kind of campaign you want to create. The more information you can provide influencers, the better responses you’ll get.
Every minute, people watch a staggering 167 million TikTok videos. That’s a huge number, and it shows just how hard you have to work to stand out from the crowd.
Most brands won’t be able to do this on their own.
Luckily, TikTok has a partnership program that connects brands with vetted TikTok experts. TikTok Marketing Partners have a wide range of skill sets and specialties, meaning they can help your business succeed at every stage of the campaign creation process. This includes:
Helping you create killer ads is just one of the benefits of working with a TikTok Marketing Partner. There are plenty more, including getting access to new features first, benefiting from expert advice, and knowing what’s coming next.
When you work with a TikTok Marketing Partner, you’re eligible for early access to the platform’s alpha and beta releases. Since TikTok Partners have a strong understanding of the platform, they’ll be able to make these new features work for your brand almost immediately.
Because they’ve achieved success on the platform many times over, they know the exact strategies you need to implement to meet your goals. TikTok also vets every partner to make sure they can do everything they promise.
Finally, a TikTok Marketing Partner has a deep knowledge of the platform’s product roadmap. That means they can notify you immediately of future developments in the app so your brand can take advantage faster.
Social commerce is a huge, growing market. There were roughly 79 million social buyers in the U.S. in 2020. By 2025, it’s estimated that figure will grow by 37 percent to 108 social consumers million.
More and more businesses are jumping on the social commerce bandwagon. A 2021 survey found eight in ten businesses plan to sell on social media platforms within the next three years.
If you’re looking to get to grips with social commerce, TikTok should be your starting point. According to the company’s own research, 67 percent of consumers say they’re inspired to shop due to TikTok, even if they weren’t planning to. You only have to look at the TikTok feta effect for proof.
With TikTok’s new shopping program, getting started is easier than ever. The social media platform has recently partnered with Shopify to allow businesses and creators to promote and sell products directly on the platform.
There are three core ways merchants can promote products on TikTok:
Creating a seller account is easy:
Many major brands are already selling on TikTok, like Kylie Cosmetics and Manly Brands. Even smaller brands have seen success selling on the platform.
U.K. perfumer retailer PerfumeBoss created their first live shoppable event just two days after signing up. It now hosts five live events every week and has seen a 438 percent increase in net revenue and a 369 percent increase in order volume.
If you’re looking for inspiration before you dip your toe into TikTok For Business, you’re in luck. The company has plenty of case studies showcasing just how much brands can achieve on the platform. Here are three of the most impressive.
Are you looking to use TikTok to drive online sales for your business? Then you need to learn how SLATE & TELL leveraged TikTok For their spring promotions. The personalized jewelry company aimed to see a 2x return on ad spend over six months by using TikTok For Business’ Smart Video Creative Tool.
They launched a series of in-feed ads that looked like a natural part of consumers’ For You feeds. By the end of the campaign, SLATE & TELL had reached four million people on TikTok, generated 1000 add-to-carts, and hit their goal of a 2x return on ad spend.
How can you replicate SLATE & TELL’s results?
Increasing brand awareness is a massive benefit of TikTok For Business, and one Momentary Ink took full advantage of. The company, which specializes in custom temporary tattoos, worked with TikTok’s partners to use in-feed ads featuring influencers trying out the product to demonstrate how good they looked.
Taking things further, the brand grew the campaign using TikTok’s auction feature and used the Conversion Objective feature within TikTok’s Ads Manager to track the campaign’s effectiveness. They followed up every purchase with a survey asking customers how they discovered the brand—a survey that further proved the power of TikTok for product discovery.
By the end of the campaign, they had reached 14 million video views, with 60 percent of buyers saying they discovered the brand on TikTok.
How can you replicate Momentary Ink’s results?
When your brand’s values match those of TikTok users, the results can be incredible. That was the case for Princess Polly, a Gen Z-focused fashion retailer that prides itself on ethical and sustainable fashion and has a no-photoshop policy.
That’s the perfect brand for TikTok’s youthful audience that cares about creating genuine connections between bands.
The brand ran a unique discount code and promoted it using auction ads focusing on driving traffic. By the end of the campaign, the brand’s ads had garnered 9 million impressions and had delivered a 15x return on ad spend.
How can you replicate Princess Polly’s results?
It’s free to sign up to TikTok For Business, but you’ll need to pay to work with content creators or run ads on the platform.
TikTok can do wonders for small businesses. There are several small business success stories on TikTok’s site, and they even ran a Small Wins campaign to highlight the impact they can have on small businesses.
If you’re only using TikTok for yourself, stick to a personal account. If you are using TikTok to make money, either as a business or an influencer, it makes sense to switch to a TikTok For Business account for additional insights and data.
TikTok is the fastest-growing social media platform and the most downloaded app of 2020. The nature of the site means it’s possible for brands to develop genuine and authentic connections with their audience that result in better business results.
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TikTok is the fastest-growing social media platform and the most downloaded app of 2020. The nature of the site means it’s possible for brands to develop genuine and authentic connections with their audience that result in better business results.
”
}
}
]
}
TikTok isn’t just an app for Gen Z to kill time on; it’s a serious tool for businesses to increase brand awareness, build relationships and drive purchases. TikTok For Business makes it easy for companies of any size to get started advertising on the platform, whether that’s by partnering with creators or creating a TikTok shop.
Now it’s time for you to take the next steps. Get started by learning how to edit your own TikTok videos, or save yourself all the hard work by having users create videos for your brand.
So, how will you use TikTok For Business?
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Human well-being is neither a skill nor a virtue, and no business-school course can teach it.
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· Have you wanted to build products that help people directly in meaningful ways?
· Have you been an engineer at a large company where you feel like a cog in the wheel?
· Are you looking to feel connected, inspired and excited every day?
Our Mission and Values
Goalbook’s mission is to empower educators to transform instruction so that ALL students succeed. We were founded in 2011 and are currently a team of 50+ people, most of whom are former public school teachers. We now partner with 600 school districts across 45 states, but we are just getting started! We aspire to build a diverse and inclusive company that can have a systemic and cultural impact on the US K-12 school system over the long term.
Our first core value is Relationships. We believe in the power of human connection and the importance of relationships across different strengths, backgrounds, personalities, and identities in order to achieve our shared goals and overall mission.
Our second core value is Growth. We strive to create a supportive environment so that people are continuously growing as professionals and increasing their impact. We also believe in having the time, space, and support to grow in our personal lives as well.
Our Engineering Team
We currently are a four-person engineering team responsible for designing, developing, and maintaining two user-facing products and multiple internal tools. This small team has been hugely impactful because we:
· Embrace the opportunity to work across different products and levels of the stack.
· Have genuine ownership of products that further our mission and impact real teaches.
· Are enthusiastic about our work and have a proactive mindset that values learning.
· Are flexible and open to change (e.g. technology, user feedback, business priorities).
· Support each other as people within our team and across our entire organization.
· Led and implemented key initiatives and projects that improved diversity, inclusion, and equity in the
workplace.
· Appreciate the time and effort required for both our professional and personal endeavors-it’s not only work that matters.
Who We’re Looking For
Our ideal candidate is a strong engineer, well-experienced in modern full stack web development, who is motivated to both grow and be more fulfilled at work.
Key Responsibilities
· Contribute code across the stack with an eye toward continuous improvements in testability, mainainability, and performance
· Design and implement new UX/UI, API, or infrastructure features and enhancements with a forward thinking approach
· Help teammates to progress through insightful code reviews, regular communication, and thoughtful feedback
· Collaborate with other teams to define requirements that serve our mission
Our Technology
We are always open to new technologies and their potential benefits to our work. Being intimately familiar with all the components in our current stack is not required, though you should have current equivalent experience.
· Golang, Ruby (JSON API backend)
· Vue.js, Javascript, Semantic HTML and Less CSS (SPA frontend)
· Mongo DB, PostgreSQL, Redshift (NoSQL and SQL databases)
· AWS (e.g. ECS, EC2, S3, Lambda, Cloudwatch)
· Github, CircleCI, Quay,Docker (CI/CD)
Benefits
· Compensation in the range of $135 to $200k, based on location and experience
· Full medical, dental, and vision coverage
· Safe Harbor 401k matching
· Flexible time off policy
· Goalbook Family and Medical Leave
· Led and implemented key initiatives and projects that improved diversity, inclusion, and equity in the
workplace.
· Goalbook Universal Basic Income
· Mental heath service benefit
· A truly motivated, passionate, and fun team. We’re collectively interested in helping you grow in your career.
Contact
Submit an application using the link below:
https://jobs.lever.co/goalbookapp-2/0b735c81-09d8-401a-94e8-…
For the safety of our team members and our partners, Goalbook has adopted a mandatory COVID-19 vaccination policy for all employees.
Goalbook is committed to building a diverse team and inclusive culture that can represent and serve ALL students in the US public school system. We are an equal opportunity employer and strongly encourage applications from all people of diversity, including those with diverse needs, backgrounds, abilities, and other distinct characteristics.
Learn more about being a part of Goalbook! Check out our teammates’ stories:
https://goalbookapp.com/careers
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Fox news contributor Tom Homan weighed in on President Biden’s catch and release border policies on ‘Hannity.’