Millions of people visit Yosemite every year and the demand to visit national parks has risen. It’s caused the overcrowding to get worse, and visitations are reaching record numbers.
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Your digital marketing agency can only perform as well as its suite of tools allows.
If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.
That’s where Ubersuggest comes in.
As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.
In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.
Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!
When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.
Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.
While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.
Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.
To create a new project is simple:
You’re all done!
Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.
Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.
A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.
The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.
Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:
Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.
Click “Search.”
You’ll notice the audit is split into three sections:
The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.
Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:
This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.
The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:
A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.
This has been proven to be an invaluable resource to agencies and their clients alike.
With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.
Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.
Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.
How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:
This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.
The initial keyword audit isn’t all, though.
You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.
E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?
The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.
The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.
Where should you begin? With Ubersuggest’s Similar Websites report.
The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.
With this information, you can build out a full one-to-one comparison of your client to their top competitors.
If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).
Why?
Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.
To improve your client’s SEO, you need rank tracking.
Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.
Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:
For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.
To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:
The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.
According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.
In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.
Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.
The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.
Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:
This report will give you an idea of what sites are currently linking to competitor websites.
With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.
As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:
As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.
The Ubersuggest Chrome extension has over 300,000 users.
As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.
The Ubersuggest Chrome Extension enables you to make the most of your research time.
That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:
Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.
Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.
Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.
Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:
You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.
Using the Google Analytics integration is easy:
From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.
Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.
As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.
There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.
Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.
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Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.
When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.
Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.
While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.
Which of the above reports are you most excited to run?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
As an ecommerce seller, you’ll find yourself making a lot of choices.
Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or is it the other way around?
Of all the questions, choosing the best ecommerce platform remains the most crucial. Although Shopify and Wix have overlapping features, Shopify edges forward in the race if you’re specifically looking for ecommerce functionality.
Still, it’s a close call between the two that boils down to your intent. Small businesses or brand-conscious entrepreneurs will love Wix with its easy-to-use, cheap features, and greater design flexibility.
But if you want a powerful online store, Shopify can do a lot more. So long as you’ve got a bigger budget and the technical knowledge to flatten the learning curve, Shopify is going to be the better long-term ecommerce solution.
Shopify is a solid option for ecommerce applications with its fully responsive templates, AMP support on product pages, and dropshipping features. It also supports multi-currency selling functionality and offers useful integrations with other essential apps.
Overall, it’s a more professional choice for anyone who wants to build an online store. If this is exactly what you’re looking for, make sure you sign up for a free trial ASAP.
Wix has a drag-and-drop interface and a wide range of bundled templates, making it a great choice for those who want to build a general-purpose website. It also comes loaded with page layout tools, data capture, and email marketing features.
Plus, it’s cheaper, and you don’t have to worry about paying transaction fees. Ready to check out Wix? Give it a try with a free trial.
Shopify and Wix are hardly your only two options for starting an online store, and you owe it to yourself to look around.
My team reviewed dozens of ecommerce platforms and narrowed them down to the eight best options that tick off all the right things on an ecommerce seller’s checklist. Wix and Shopify both made the list.
Head over to my best ecommerce platforms guide for an in-depth look at where every product stands, along with a buyer’s guide to help you navigate your options.
Useful Ecommerce Features: As it’s specially designed to be for ecommerce, Shopify sites come with many useful ecommerce features to cover every little aspect of the sales process. It has multiple payment gateways, inventory management tools, third-party platform integrations, and shopping carts. The platform is also scalable, allowing you to grow with your expanding business needs.
Fluid Themes and Greater Flexibility: Shopify offers 60+ professionally-designed and customized themes, giving you the liberty to add individual product pages based on your needs. Moreover, this customization and flexibility extend to changing page elements too. You can move, add, remove, or resize page elements to make your shop more on-brand.
Tweaking themes is also possible—provided you know HTML and CSS. If you’re tired of how your site looks, you simply have to choose a new theme, and you’ll have a brand new store within minutes!
Custom Domain Name: Every Shopify user gets a custom domain name that allows them to brand their respective stores and online business more efficiently and effectively. You can handle your domain on the same site location as your domain store, which, in turn, allows you to make changes to either with ease while simultaneously managing your domain.
Excellent Built-In Analytics: Shopify goes the extra mile by offering you plenty of built-in analytics features like Google Analytics, customer behavior, stock levels, and conversion tracking to know exactly how your store is doing and which aspects need a bit of tweaking for better results.
You can also view online store sessions, total sales, top-selling products, returning customer rate, average order value, and behavior reports (phew!) on the platform to make better decisions.
Shopify App Market: Nearly every ecommerce plugin and feature are developed for Shopify first due to its vast popularity. Whether it’s free or premium add-ons for marketing to content management, you get all kinds of unique features with this platform. Case in point: An augmented reality feature that allows you to use your smartphone to navigate the product and see every little detail.
What’s more, even other marketplaces like AliExpress and Oberlo offer compatible apps to make your store management easier.
Faster Checkout Options: Shopify has prioritized customer preference when designing login and checkout options. You can make the registering of users before heading to checkout mandatory, optional, or prohibited. Plus, registration is also incredibly easy as users only have to fill out basic information. As a seller, you can add users manually or import the list via CSV and sort them through a tag system.
More Payment Options: Shopify gives you several options to sell items anywhere in the world thanks to its Amazon FBA or a 3PL order fulfillment support, along with multiple-currency support through a complex, non-supported HTML, CSS, JavaScript, and Liquid hack. This may not be ideal, but it’s definitely there. You also get direct access to 100+ different payment gateways, including PayPal, Stripe, and Shopify’s fully integrated payment system.
No Cap on Products and Inventory: Most web servers or external platforms restrict the number of products you can add to your store—but not Shopify. You can add unlimited products to your Shopify store. Even the lowest subscription package does not put any restriction on the number of products you can add to your inventory.
Learning Curve: Shopify developers claim the platform is the best for creating and managing online stores, but they don’t claim to be the easiest, and rightfully so. Although Shopify uses templates that eliminate the need to edit HTML code and CSS styling, its websites are harder to edit than Wix. It’s because the focus is on the products and how you present the page. If you want to make additional changes, you’ll have to learn to edit the backend code.
Limited Free Themes: While we love how modern and responsive Shopify themes are, it’s the limited number can restrict your options. You have to pay a one-time fee for most themes, ranging between $140 to $180, as only ten themes are free.
Expensive: Shopify gives you a wide range of subscription plans starting at $29 per month. However, not only is it more expensive, but you also don’t get a free plan (only a 14-day free trial). The basic plan includes only the barest of features, so if you want access to advanced features like fraud analysis and reports, you have to pay a higher price.
Further, unless you use Shopify Payments—something that isn’t available everywhere—you have to pay a transaction fee on top of the payment processor fee.
Lacks Email Hosting Facility: You don’t get an email hosting feature despite web hosting being included in all Shopify plans. So, you can’t host a domain-based email address like info@shopname.com. What you can do, however, is set up email forwarding. This will forward all emails sent to info@shopname.com automatically to your regular email account. You’ll have to set up other third-party email hosting connections to use the email forwarding function.
Massive Template Collection: The basic Wix editor lets you pick from 500+ beautiful templates for your site and populate it with any content of your choice. There are several built-in dynamic templates—from homepages to blogs to landing pages—suitable for novices and experts. People on a tight budget will be happy to know the platform offers 60 completely free, modern, and stylish ecommerce templates.
Intuitive Drag-and-Drop Interface: The drag-and-drop interface is the heart of Wix, making it incredibly user-friendly. Because of this, not only people with all levels of skills can use the platform, but it also gives you enough options to convert your side into a real powerhouse by extending its functionality. You can use the mobile editor to review and edit your site to optimize it for mobile devices.
Free Plan: Wix is definitely the cheaper platform, with prices starting at $23 per month. There’s also an entirely free plan and a free domain name facility (for the first year) that further boosts its appeal. Plus, you don’t have to worry about paying any extra fees with the platform.
Built-In Video Function: Wix seriously lets your products shine, which is one of its biggest USPs. It has a built-in product video function that helps improve customer experience by allowing them to see the product live. You’ll also appreciate the product zoom feature and the fact you can build a distinctive checkout page to make the checking out process as hassle-free as possible.
Secure and Reliable: This is a platform that takes a lot of care in making sure its infrastructure is resilient and never vulnerable to attacks or data breaches. Between 24/7 monitoring, multiple site data backups spread across Wix’s servers, the highest levels of online security and data compliance, and zero-downtime maintenance, your site on Wix will always be secure and available to visitors.
Efficient SEO Guidance: Wix helps you optimize your ecommerce site for SEO by highlighting areas that require your attention. It then does the hard work by letting you fill in keyboard tags and other metadata. You can also modify the URL of each page, so it best fits what Google needs to know.
Tons of Extra Features: Aside from the core functions, Wix is built with an entire ecosystem of useful tools and products to make website building easier. It offers your free HTTPS to ensure visitor interactions with your website remain secure, templates to create quotations for customers, and integrated payment options like PayPal and Stripe. There’s also a logo maker to make branding even easier!
Online Store Integration: You can include an online store with your website at no additional cost with Wix. As the interface is easy to use, the integration process is very straightforward, and you don’t even require an external shopping solution.
Harder to Redesign: The intuitive drag-and-drop interface of Wix makes designing your site simple, but it’s the redesigning where you have to pay the price. You don’t have the flexibility to make any major changes by just selecting a new theme. Instead, the redesigning process is extremely manual. If you want to make any drastic changes to your online store, you practically have to rebuild your entire website. Besides that, you don’t have access to HTML and CSS, which makes the overall process more time-consuming and tough.
Limited Integration With Third-Party Apps: When we talk about app integrations, it isn’t even a fair fight as Wix has far fewer ecommerce developers creating apps for its platform. For instance, you won’t find a Google Shopping Feed or Facebook Product Feed. This means you can’t run Google shopping ads or run dynamic product ads on Facebook from the platform. Native integration with email marketing applications is also absent, making it troubling for owners who rely on email marketing for revenue. The only way you can integrate a Wix store to an email marketing add-on is to use either Zapier or write the code yourself.
Forced Wix Branding: They say there’s no such thing as a free lunch, and Wix very well proves it. If you decide to choose and stay on Wix’s free plan, be prepared to carry Wix branding—right at the top of your site. It isn’t too obnoxious, but it isn’t exactly discreet. What makes it more annoying is it appears before your website header!
Non-Transferrable Site: While some may justify Wix not wanting users to export websites created with their technology, it’s a con for those who want to migrate. And the fact that scalability isn’t Wix’s biggest forte, makes this an even bigger problem. If you want to recreate and transfer your website away from Wix, you have to pay some serious amount of cash. In short, if you sign up for Wix, they might just have you for life.
While Shopify and Wix are excellent ecommerce platforms, there are several other alternatives with their own advantages. Make sure you check our top picks for the best ecommerce platforms to find the right option based on your specific needs.
Shopify is the more obvious choice since we’re concerned with ecommerce functionalities in particular. But that doesn’t mean Wix has lost its charm.
Shopify is the best solution for sizable online stores that need all the bells and whistles of scaling and selling everywhere around the globe, while Wix is more appropriate for general-use cases and for owners who rely on content creation to acquire more traffic. It also offers more creative freedom as opposed to Shopify.
In the end, the choice is yours—just make sure you make the right one.
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We’re looking for an experienced engineer who loves UX, data, and scaling challenges; who is intrigued by the fast-iterative promise of low-code platforms. You’ll have the opportunity to expand our existing MVP with creativity and panache. Help build the foundations of (y)our company with work-life balanced values.
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Article URL: https://www.notion.so/opvia/Opvia-Roles-151305ed30a140f29ec9eb7df00deadc Comments URL: https://news.ycombinator.com/item?id=31444213 Points: 1 # Comments: 0