Tag: Ubersuggest

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening is going to get you ahead in the SEO game.

Hear me out.

Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.

Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated in real time. If you lean in to hear what they have to say, you’ll get thorough answers.

But don’t believe it because I said it.

Believe it because when someone has a question or thought, and a person tells them to “just Google it,” Google’s exactly where they go.

By listening to search engines like Google, AnswerThePublic generates every helpful phrase and query people are asking related to your keyword research.

This tool offers a goldmine of customer insight to create game-changing, useful content.

You know—the good stuff. The stuff your customers actually want to see.

So, today I am going to show you how to use AnswerThePublic.

Pairing this keyword ideation tool with Ubersuggest will kick your SEO strategy into fifth gear.

What is AnswerThePublic?

AnswerThePublic is a keyword ideation tool.

As the name suggests, you can use these keywords to create content that answers the questions people are asking search engines.

Not only is it super easy to use, but it reveals search topics you probably weren’t thinking of.

Say you compete in the speakers and headphones market. Off the top of your head, you wouldn’t be able to guess what everyone wants to know about speakers and headphones.

If you pop “earbuds” into AnswerThePublic, you’ll eliminate the guesswork and see exactly what related terms and queries people are searching.

The results tell you what type of content to create based on the questions your audience is asking.

You gain your audience’s trust by providing answers to the questions they’re asking. They’ll know you want to keep them informed and depend on you as a reliable source.

This is how you can get them to know your brand and offerings through AnswerThePublic.

Let’s dive into how to use AnswerThePublic so you can uncover untapped keyword ideas and topics in your niche.

How to Use AnswerThePublic: An Example

Let’s head to AnswerThePublic.

A screenshot of AnswerThePublic's webpage.

The first step is to enter the keyword for your research.

Remember the earbuds example? Let’s stick with that.

I’ll enter “best earbuds.”

Screenshot of AnswerThePublic's search bar.

The next step is to choose your location and language from the options provided. Then hit the search button.

Of the 370 results found, you can analyze them by category or download them.

Remember, you won’t have to use all the search results AnswerThePublic generates. Focus on the results you know you and your team can execute well.

A screenshot that says, "best earbuds," on AnswerThePublic's website.

Sharing these results with your team makes for a healthy brainstorming session.

The report divides the 370 results into five categories:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical
  • Related
A screenshot of AnswerThePublic's webpage showcasing a word tree with 59 questions people ask when they type "best earbuds."

The report’s “Questions” section has the following subcategories: what, how, can, when, who, why, which, will, where, and are.

You’ll notice there are many differences between the questions people are asking.

No matter the keyword variations they’re typing in, the public’s aim is clear: Solve this problem for us.

You get to be their solution.

Give your readers a sense of your expertise and speak to their issues by addressing their queries in your blog posts.

You’ll build brand credibility by answering the questions on their mind.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 55 prepositions people search when they type "best earbuds."

As with “Questions,” AnswerThePublic splits “Prepositions” into these subcategories: for, can, with, without, near, to, and is.

These will come in handy to store in your long-tail keyword files.

With the search I did, there are at least 55 opportunities to rank for keywords related to “best earbuds.”

Use these ideas to create content that boosts your domain authority.

After a quick review, you’ll know which ones you want to start with. You can save others that’ll require more research for later.

Now, you can get your content batched out with room to pivot as new things hit the market.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 40 comparisons people draw when they type "best earbuds."

The “Comparison” suggestions get really niche specific with sub-categories of versus/vs, and, like, and or.

These will help you stand out among competitors.

It’s likely no one has answered these for your target market, so now you can.

For example, you can bring a unique perspective to “best earbuds that match my skin tone.”

Position yourself as the best for these products by publishing persuasive content.

To give you a visual, Beats by Dre recently collaborated with Kim Kardashian to create earbuds that match your skin tone.

A screenshot of Beats by Dre's webpage showcasing a product collaboration with Kim Kardashian.

No one else has done this on the speaker and headphones market. Plus, it gives a discrete look that feels ultra-stylish. That is how the brand set itself apart and roped in a big-time celebrity who aligns with fashion.

A screenshot of AnswerThePublic's webpage showcasing an alphabetical list of results.

The “Alphabetical” lists offer added informational value for your audience.

You can keep these safe in your notes. From the lists, you pick the ones you know can deliver serious ROI.

As you know, SEO will be your best friend to get in front of this audience. Making a list of 10 or more keywords helps you quickly decide what your content should center around.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 8 related keywords when people type "best earbuds."

All other related keywords will drive readers to your content—content that speaks specifically to them. These are the individuals who are far along in the buying process or prepared to convert.

Since the potential buyer has probably ruled out several possibilities, it’s now up to you to win them over with content that is educational and convincing.

That’s how AnswerThePublic works.

Now, let’s look at how to turn all that AnswerThePublic data into success with my tool Ubersuggest.

Incorporating AnswerThePublic With Ubersuggest

Now that you’ve got the hang of AnswerThePublic, let’s fuse it with Ubersuggest.

These two tools give you a massive amount of useful data.

How do you want to use this data?

Maybe you’re stumped coming up with a new YouTube idea.

I can help you there.

Using the same method we used in AnswerThePublic, plug “best earbuds” into Ubersuggest.

A screenshot of Ubersuggest's webpage.
A screenshot of Ubersuggest's webpage with "best earbuds" in the search bar.

Using the dashboard, let’s get some content ideas flowing under “Keywords” and zooming into the results under “Content Ideas.”

A screenshot of Ubersuggest's webpage showcasing content ideas for the keyword "best earbuds."

Now, based on the search results in Ubersuggest, we can take our results from AnswerThePublic and combine the findings.

From the high-ranking content we found with Ubersuggest and the mix of search results from AnswerThePublic, we learn two things:

  1. Your audience is looking for the best earbuds under “X” price point.
  2. Which brand(s) make the best earbuds on the market.

I think the best results from the AnswerThePublic findings will come from the “Questions” results. Pair them with the results from Ubersuggest to inform your audience.

You can combine the keyword topics and form them into a thought-provoking question you can answer with your YouTube video.

For example, “What Are the Top Best Earbuds Right Now Under $100?” is attention-grabbing.

The best part is that your audience created this question.

We take the public’s concern about affordability and address it through a visual that helps them confidently choose the best product.

Visual content is trendy right now, so communicating with your audience via YouTube is a great way to connect.

The plus to video content is that you can chop it into smaller segments and use it as short-form video content on other social channels.

Content that is informative and gets you in front of your audience is what you want.

After all, you are the subject matter expert in this industry, right?

If not, following my tips with these tools is definitely going to get you there.

Using Ubersuggest and AnswerThePublic to Build Your SEO Strategy

AnswerThePublic helps you get strategically creative.

Ubersuggest takes you on a deep dive into endless keyword data opportunities.

These two together are the secret formula to your SEO strategy.

The good thing about these platforms is that they’re simple and straightforward while packing loads of data (some data you didn’t even know you needed).

Delivering results is what makes these tools stand out.

How?

Just look at the data output.

Take the data and form your keyword clusters and content topics.

Then, set up a cadence to schedule your content.

It doesn’t end there.

Keep up with SEO trends and best practices.

This is how you’ll stay up to date on your content’s success.

What your audience is talking about is what the results show.

So, follow the yellow brick road of data each tool provides, and you’ll be great and powerful in the SERPs thanks to your content.

Conclusion

With AnswerThePublic, it’s as if you’re a fly on the wall in the search queries.

Your audience gives you the answers, so listen—and then give them what they want.

Using both Ubersuggest and AnswerThePublic for search listening will boost your SEO strategy.

These tools reveal unique keyword opportunities that help you quickly develop high-quality content.

Don’t just take my word for it.

Give them a try for yourself and reap the benefits.

What areas do you want to improve on search listening that AnswerThePublic can help with?

Ubersuggest vs. Ahrefs: SEO Tool Comparison

There are so many SEO tools at your disposal today.

With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder.

Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw in a larger audience—something that complements your marketing campaign overall.

To build a solid SEO strategy, you must start with a powerful research tool. So, which should you pick?

As two of the most popular names in the SEO space, my tool Ubersuggest is often compared to Ahrefs.

I know what you’re thinking: “Well, which one is better?”

When assessing SEO resources like Ubersuggest vs. Ahrefs, consider ease of use, features, functionality, and pricing. Let’s take a look at all three as we break down the differences between these two robust SEO tools.

Using Ubersuggest for SEO

With Ubersuggest, my goal is to make sure you get the insights you need as easily as possible.

We kept the dashboard simple to navigate no matter what level you’re at in your SEO journey.

You want to be able to plan your next steps clearly, not be bombarded with numbers you don’t understand yet. In our navigation bar, you’ll find everything you need to keep your strategy on track.

Type in keywords or competitor sites you want to analyze. You can see general overviews of each category or generate content ideas and suggested keywords.

Hover over the sections and see what the numbers really mean. I like the button feature that explains what’s considered “good” or even “amazing” when it comes to metrics like domain authority or backlinks. It’s like a cheat sheet to quickly determine whether you’re on the right path.

You’ll quickly see why Ubersuggest is both a beginner-friendly tool and something experts want in their SEO toolkit.

Features

What originally set Ubersuggest apart from other SEO tools was the output of keyword ideas. We’ve added a ton of valuable features since then.

With comprehensive SEO page reports, you’ll see how you’re ranking in everything from URLs to keyword usage. You’ll also see where your site traffic is coming from and your backlinks. You can even run a site audit that tells you how to fix SEO issues and stay in good SEO health.

Labs, our newest feature, includes keyword visualization and keyword lists that work as a cluster of similar keywords. You can use keyword ideas to form topics and expand on content ideas.

Keyword visualization tool from ubersuggest.

These features give us an edge. Most importantly, we listen to you to form these offerings.

You told us what you wanted to see from this tool. Now we’re using the data to help you get ahead of your competition and hit your goals.

Pricing

I know your budget is top of mind as you grow your business.

This is why we have Ubersuggest features available for free. The way it works is you get a daily search allowance on free features. It’s a great way to try out Ubersuggest and get familiar with the platform.

If you like what you see, a paid account offers even more functionality and exclusive tools. We think you will.

The beautiful thing about Ubersuggest is the ability to crawl your site. You’ll know quickly when to make pivots because the data will let you know errors right away.

Ubersuggest's pricing model.

Pricing with Ubersuggest vs. Ahrefs is significantly lower.

If you do need more features and more search capacity, we offer a package as low as $29/month. Other monthly options tier up to a Business plan at $49/month and the Enterprise plan at $99/month. These are great if you manage multiple websites, as they come with even more searches, support, and functionality.

Don’t want the hassle of a monthly bill? Get our lifetime version, pay a fixed price upfront, and you’re all set.

My goal is to keep Ubersuggest affordable and easy to use.

It’s all about helping you win at SEO and grow your traffic.

Customer Thoughts

It excites me to learn about customer opinions on Ubersuggest.

I take the feedback and learn where updates need to happen for a better user experience. Other than acknowledging Ubersuggest as a highly regarded platform, users see it as valuable.

When users mention why they switched from another platform to Ubersuggest, it is often due to the higher price and usability of the other platform.

Ubersuggest is all about low cost with high value.

It makes my day to see those who don’t consider themselves SEO experts feel their needs are covered with this tool.

Using Ahrefs for SEO

Ahrefs' homepage.

Ahrefs is categorized as a suite of SEO tools.

This advanced SEO resource gives you the inside scoop on content marketing. It helps users examine competitors’ success and high-ranking keywords. It also offers a unique backlink approach to help you make better decisions with content creation. What makes Ahrefs’ backlink tool unique is its ability to discover internal links for you to build on among other features.

If you’re a complete newbie to their software, they have a guide to walk you through it all.

Ahrefs knows getting ahead of your competition is important to you as a business owner. They emphasize how you can get more traffic and how to navigate hitting a plateau with site traffic.

Their keyword study offers the most critical data for users. This is just some of the data reports they offer. So, let’s look at all features to see how it’s shaping customer outcomes.

Features

Organic traffic and keyword overview using Ahrefs.

The main aids for users are broken into categories like Ubersuggest. There’s the Site Explorer, Content Explorer, Keyword Explorer, and the Site Audit.

The Site Explorer reports on the performance of different web pages, while the Content Explorer allows you to search for top-performing web pages. In Site Explorer, there are three SEO tools: organic traffic research, backlink checker, and paid traffic research. They each help you with measuring data through competitive research.

In Content Explorer, you can mix and match your search to discover high-performing content. With the filter options, you can analyze where to add new ideas when generating your own content.

This is consistent and connected with the Keyword Explorer, which generates the click-through rate (CTR) and monthly search volume for specific keywords. It returns stats on keywords, including data on search volume, keyword difficulty analysis, and a few other reports.

Ahrefs' content explorer.
Ahrefs' keyword overview of healthy juices.

As with Ubersuggest, there is also a Site Audit feature. This shows you where your site needs cleanup at the page level and where you can make adjustments.

Pricing

Ahrefs has various plans ranging from Lite to Enterprise.

If you’re managing a single site, the Lite plan at $99/month is your best bet. Other options include the Standard plan for $199/month or $399/month for the Advanced plan. If you are an agency seeking their expertise, $999/month for the Enterprise plan is the going fee.

If you aren’t sure what level you should choose, sign up for Ahrefs Webmaster Tools to get free limited access to their Site Explorer & Site Audit. Then, if you decide you need more features, you can upgrade. You can see just how the tool will benefit you and your business without taking too much of a risk if it’s not a good fit.

Customer Thoughts

Users refer to Ahrefs as an all-in-one solution.

Many reviewers feel it meets their needs on a business level, making it their top preference for an SEO tool. Longtime users state that the updates usually trend in favor of sharpening their SEO strategy.

This attention to detail is what gets users to stick around.

Regularly updated features and fast solution development are other things users notice and appreciate. Users have expressed they’re taking SEO seriously, and the education Ahrefs provides makes it their must-have SEO tool.

Ubersuggest vs. Ahrefs: What’s the Better SEO Tool?

Both tools are big names in SEO.

When looking at features, pricing, and customer feedback, both have very positive standings.

Other than a few differences in features—which make each option unique—affordability is a big deal to businesses. If your choice boils down to overall price, Ubersuggest is the most budget-friendly option.

However, you could use them together for even better SEO results—if the price is right.

Can You Use Ubersuggest and Ahrefs Together?

It doesn’t have to be Ahrefs vs. Ubersuggest. You can use them together.

While the platforms are comparable, each one has features the other doesn’t that can be helpful to users.

For example, there’s Labs on Ubersuggest vs. Ahrefs, which offers internal backlink tracking.

You can then use both tools together to see where you can maximize keyword opportunities, especially long-tail options, and have internal links cycling within your content as much as possible.

So, having both is reasonable in many instances. Most importantly, both Ahrefs and Ubersuggest want to see you win at SEO.

Conclusion

There are several powerful SEO tools on the market. Make sure you test out all the features before diving in with a paid account. All the value offered will assist in molding your content creation, blog, and SEO ranking strategies.

When weighing Ahrefs vs. Ubersuggest, consider the overall value. Price point and resource functionality are what businesses like yours look for when expanding with workflow tools.

So, my recommendation is to try each tool’s lowest-level plan. After putting both tools to work, you will know which is best to upgrade your SEO strategy.

What have you been able to accomplish using Ubersuggest vs. Ahrefs? Do you use both solutions for your SEO needs?

The post Ubersuggest vs. Ahrefs: SEO Tool Comparison appeared first on #1 SEO FOR SMALL BUSINESSES.

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Ubersuggest vs. Ahrefs: SEO Tool Comparison

There are so many SEO tools at your disposal today.

With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder.

Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw in a larger audience—something that complements your marketing campaign overall.

To build a solid SEO strategy, you must start with a powerful research tool. So, which should you pick?

As two of the most popular names in the SEO space, my tool Ubersuggest is often compared to Ahrefs.

I know what you’re thinking: “Well, which one is better?”

When assessing SEO resources like Ubersuggest vs. Ahrefs, consider ease of use, features, functionality, and pricing. Let’s take a look at all three as we break down the differences between these two robust SEO tools.

Using Ubersuggest for SEO

With Ubersuggest, my goal is to make sure you get the insights you need as easily as possible.

We kept the dashboard simple to navigate no matter what level you’re at in your SEO journey.

You want to be able to plan your next steps clearly, not be bombarded with numbers you don’t understand yet. In our navigation bar, you’ll find everything you need to keep your strategy on track.

Backlink overview for neilpatel.com using Ubersuggest.

Type in keywords or competitor sites you want to analyze. You can see general overviews of each category or generate content ideas and suggested keywords.

Hover over the sections and see what the numbers really mean. I like the button feature that explains what’s considered “good” or even “amazing” when it comes to metrics like domain authority or backlinks. It’s like a cheat sheet to quickly determine whether you’re on the right path.

You’ll quickly see why Ubersuggest is both a beginner-friendly tool and something experts want in their SEO toolkit.

Features

What originally set Ubersuggest apart from other SEO tools was the output of keyword ideas. We’ve added a ton of valuable features since then.

With comprehensive SEO page reports, you’ll see how you’re ranking in everything from URLs to keyword usage. You’ll also see where your site traffic is coming from and your backlinks. You can even run a site audit that tells you how to fix SEO issues and stay in good SEO health.

Labs, our newest feature, includes keyword visualization and keyword lists that work as a cluster of similar keywords. You can use keyword ideas to form topics and expand on content ideas.

Keyword visualization for the term pet groomer, using ubersuggest.
Keyword visualization tool from ubersuggest.

These features give us an edge. Most importantly, we listen to you to form these offerings.

You told us what you wanted to see from this tool. Now we’re using the data to help you get ahead of your competition and hit your goals.

Pricing

I know your budget is top of mind as you grow your business.

This is why we have Ubersuggest features available for free. The way it works is you get a daily search allowance on free features. It’s a great way to try out Ubersuggest and get familiar with the platform.

If you like what you see, a paid account offers even more functionality and exclusive tools. We think you will.

The beautiful thing about Ubersuggest is the ability to crawl your site. You’ll know quickly when to make pivots because the data will let you know errors right away.

Ubersuggest's pricing model.

Pricing with Ubersuggest vs. Ahrefs is significantly lower.

If you do need more features and more search capacity, we offer a package as low as $29/month. Other monthly options tier up to a Business plan at $49/month and the Enterprise plan at $99/month. These are great if you manage multiple websites, as they come with even more searches, support, and functionality.

Don’t want the hassle of a monthly bill? Get our lifetime version, pay a fixed price upfront, and you’re all set.

My goal is to keep Ubersuggest affordable and easy to use.

It’s all about helping you win at SEO and grow your traffic.

Customer Thoughts

It excites me to learn about customer opinions on Ubersuggest.

I take the feedback and learn where updates need to happen for a better user experience. Other than acknowledging Ubersuggest as a highly regarded platform, users see it as valuable.

When users mention why they switched from another platform to Ubersuggest, it is often due to the higher price and usability of the other platform.

Ubersuggest is all about low cost with high value.

It makes my day to see those who don’t consider themselves SEO experts feel their needs are covered with this tool.

Using Ahrefs for SEO

Ahrefs' homepage.

Ahrefs is categorized as a suite of SEO tools.

This advanced SEO resource gives you the inside scoop on content marketing. It helps users examine competitors’ success and high-ranking keywords. It also offers a unique backlink approach to help you make better decisions with content creation. What makes Ahrefs’ backlink tool unique is its ability to discover internal links for you to build on among other features.

If you’re a complete newbie to their software, they have a guide to walk you through it all.

Ahrefs knows getting ahead of your competition is important to you as a business owner. They emphasize how you can get more traffic and how to navigate hitting a plateau with site traffic.

Their keyword study offers the most critical data for users. This is just some of the data reports they offer. So, let’s look at all features to see how it’s shaping customer outcomes.

Features

Organic traffic and keyword overview using Ahrefs.

The main aids for users are broken into categories like Ubersuggest. There’s the Site Explorer, Content Explorer, Keyword Explorer, and the Site Audit.

The Site Explorer reports on the performance of different web pages, while the Content Explorer allows you to search for top-performing web pages. In Site Explorer, there are three SEO tools: organic traffic research, backlink checker, and paid traffic research. They each help you with measuring data through competitive research.

In Content Explorer, you can mix and match your search to discover high-performing content. With the filter options, you can analyze where to add new ideas when generating your own content.

This is consistent and connected with the Keyword Explorer, which generates the click-through rate (CTR) and monthly search volume for specific keywords. It returns stats on keywords, including data on search volume, keyword difficulty analysis, and a few other reports.

Ahrefs' content explorer.
Ahrefs' keyword overview of healthy juices.

As with Ubersuggest, there is also a Site Audit feature. This shows you where your site needs cleanup at the page level and where you can make adjustments.

Pricing

Ahrefs has various plans ranging from Lite to Enterprise.

If you’re managing a single site, the Lite plan at $99/month is your best bet. Other options include the Standard plan for $199/month or $399/month for the Advanced plan. If you are an agency seeking their expertise, $999/month for the Enterprise plan is the going fee.

If you aren’t sure what level you should choose, sign up for Ahrefs Webmaster Tools to get free limited access to their Site Explorer & Site Audit. Then, if you decide you need more features, you can upgrade. You can see just how the tool will benefit you and your business without taking too much of a risk if it’s not a good fit.

Customer Thoughts

Users refer to Ahrefs as an all-in-one solution.

Many reviewers feel it meets their needs on a business level, making it their top preference for an SEO tool. Longtime users state that the updates usually trend in favor of sharpening their SEO strategy.

This attention to detail is what gets users to stick around.

Regularly updated features and fast solution development are other things users notice and appreciate. Users have expressed they’re taking SEO seriously, and the education Ahrefs provides makes it their must-have SEO tool.

Ubersuggest vs. Ahrefs: What’s the Better SEO Tool?

Both tools are big names in SEO.

When looking at features, pricing, and customer feedback, both have very positive standings.

Other than a few differences in features—which make each option unique—affordability is a big deal to businesses. If your choice boils down to overall price, Ubersuggest is the most budget-friendly option.

However, you could use them together for even better SEO results—if the price is right.

Can You Use Ubersuggest and Ahrefs Together?

It doesn’t have to be Ahrefs vs. Ubersuggest. You can use them together.

While the platforms are comparable, each one has features the other doesn’t that can be helpful to users.

For example, there’s Labs on Ubersuggest vs. Ahrefs, which offers internal backlink tracking.

You can then use both tools together to see where you can maximize keyword opportunities, especially long-tail options, and have internal links cycling within your content as much as possible.

So, having both is reasonable in many instances. Most importantly, both Ahrefs and Ubersuggest want to see you win at SEO.

Conclusion

There are several powerful SEO tools on the market. Make sure you test out all the features before diving in with a paid account. All the value offered will assist in molding your content creation, blog, and SEO ranking strategies.

When weighing Ahrefs vs. Ubersuggest, consider the overall value. Price point and resource functionality are what businesses like yours look for when expanding with workflow tools.

So, my recommendation is to try each tool’s lowest-level plan. After putting both tools to work, you will know which is best to upgrade your SEO strategy.

What have you been able to accomplish using Ubersuggest vs. Ahrefs? Do you use both solutions for your SEO needs?

How to Use Ubersuggest for International SEO Strategy

Thinking about going international, but wondering whether you’ll sink or swim?

As your business has been continually growing, you’ve decided it’s time to go global.

The problem is, you’re worried about your pockets being deep enough for a global marketing budget.

What if I told you a global presence was possible for any business?

It’s all about your strategy.

The global economy offers a wide net of opportunity. However, you’ll want to be equipped before you cast your line out in such a big market.

Think about it this way…

You don’t just have more competitors to face, you have a bigger audience waiting for you.

One essential, but neglected step here is assessing your SEO potential in your target locations and how to build your international SEO strategy.

Let’s get you ready for global growth.

Does Your Business Need International SEO?

Millions of people are searching for a solution your product or business can solve. If you shoot for an international audience, that number can get even bigger.

Going international isn’t a must for every business, though. Some companies cater to certain regions and still see major success. For example, Erewhon is a California luxury supermarket with locations only in Los Angeles. Forbes noticed them after they generated $2,500 in sales per square foot of the market. In 2019, this was four times what the average grocery store’s sales were. They even remained in demand through the pandemic, bolstered by increased interest in organic supplements to fight COVID.

But, in some cases, going international takes businesses to the next level. Companies like Spanx and Whole Foods took international leaps. Today, they’re household names that started off as small businesses.

If you have greater ambitions, international SEO is an ideal strategy to expand your business. It helps your content, products, and services appear in worldwide search results. This isn’t as simple as firing up Google Translate, though.

It’s essential to adapt each piece of content to the audience you are aiming for. This includes your keyword research, the topics you prioritize, and the content style you present. A solid international SEO strategy will help your company reach new markets and multiply revenue.

How Is International SEO Strategy Different Than Domestic SEO Strategy?

The foundation of your international SEO strategy is just like domestic, in that you need to follow a series of best practices. However, how you accomplish those best practices can differ.

The main differences between your domestic SEO strategy and your international SEO strategy include:

  • Language variations
  • Local audience requirements
  • Local competitors
  • Search engine popularity and variety
  • Website variations needed
A keyword overview from Ubersuggest for the term meal delivery.
A keyword overview from Ubersuggest for the term meal delivery.

International traffic is available for the taking, but even in the same language, you can’t treat two countries’ audiences as identical.

In order to direct consumers to the page that best addresses their queries, search engines like Google and others consider location. This is why one of the key components of SEO is making sure user search intent matches. You’ll need to research what adjustments to make for your international SEO strategy to assist in reeling in this new audience.

How to Build An International SEO Strategy

Now that you’re ready to build an audience, you’ll need a strategy:

1. Lock in your target countries or regions

Once you pick your target audience, zero in on your subsets within that market. So, say you want to expand into Canada – as I did with my agency. You should be aware of the market and their need for your product or service. If a country looks like a market with potential for growth, take the opportunity to expand.

Seeing who is searching for a brand like you and where they are will be a big help. For example, you wouldn’t want to try to optimize for surfboards in a landlocked country! Dig a little deeper into the language as well. Subtle variations, like tire in the U.S. versus tyre in the U.K., can impact what your audience is entering in Google.

2. Assess your needs in the competitive international market

To be successful in this new territory, you should know who you’re up against. Learn about the competition’s digital presence and how they appeal to the audience in that area. The industry may be bigger or smaller in your country of origin, which would change how you approach trying to rank certain keywords.

3. Use an SEO tool to conduct international keyword research

You can use Ubersuggest to analyze the area and see what your competitors are ranking for. Let’s use the keyword ‘SEO’ with ‘English’ as the language we want to optimize for in Canada.

A keyword overview from Ubersuggest for the term SEO.

You can see the search volume is high, and the paid difficulty for this keyword is easy. So, stepping into the Canadian market with SEO as a keyword to build around shouldn’t be too difficult, since it’s going to be a key focus for us.

Knowing data points on who’s searching for these keywords will help you settle amongst or ahead of your competition. You can even note the keywords and content ideas competitors are having success with so you can optimize accordingly.

4. Localize for your global brand placement

Localizing will go a lot farther than just translation. Your international SEO strategy has to be adaptable. Your content needs to be in the right context for your audience to provide them with answers.

Depending on the consumer’s needs, localizing will be your key to keeping prospects feeling like they’ve found the right solution during their buyer journey. I understand that localizing multiple sites will be a tough hill to climb. However, seamless integration can happen with proper planning.

5. Optimize content and technical aspects

For the international landscape, your content and technical aspects need optimizing for your target region. The attributes of your localized page versions should be language and region-specific.

You’ll need to use hreflang tags to tell Google what the variation is for so the algorithms don’t flag your site for duplicate content. Make sure you check all assets align with local expectations as well, so your content isn’t misinterpreted. This way, you capitalize on the actionable data received through reporting.

International SEO Ranking Factors

While you can build a perfect strategy, outside factors can still affect your international SEO ranking.

But I’ll make sure you’re prepared.

To keep your strategy solid, be on the lookout for these variables:


Audience Response

A follower’s comment or a customer’s review are important forms of feedback. When your audience speaks about your brand, address the negatives and learn from them. The positive feedback is helpful as well. Both pipelines show how you can connect better with your audience. With direct information from customers, you can boost your reach and use keywords to continue to keep them in your target audience.

Link Building

I stand by link building because the more links I get leading an audience to my site, the more people I can help in their business development strategy. Having local support from blogs or even influencers from that region will show your credibility, even as an international business.

Mobile-Friendly Design

Having a mobile site that loads quickly and is easy to read matters. It will help with your search rankings and show you’re able to deliver the ideal user experience at an international level.

Best Practices for International SEO

Doing international SEO right really depends on your strategy. If you can predict the needs of your audience, you can expand your reach even further.

To start things off right, these five best practices will be your guide:

1. Study the audience and market you’re interested in

You’ll be doing more of a multi-stage optimization. As you roll out your strategy, you’ll need to know your audience and market well to gain insights on how to put in place an international SEO strategy. As you and your team grow more familiar with your audience, you can plan appropriate content to present.

2. Plan your international SEO strategy and approach

This step will depend on your business and target audience. Look at your products or services and determine how they will fit in various markets. Each region or country will have its own needs, and it’s important to take note of where you will fit in. Keyword research will help you get a feel for the temperature of the market.

3. Prepare content translations for localization

Your URLs and domains need the proper structure so they can target your particular audience – even subdomains matter. This will be a crucial step, so you’ll want to get it right the first time. This step also sets the groundwork for your link-building strategy in each market. When creating content, the hreflang attribution will need a design for the geographical region(s) intended to receive the content. This helps to avoid being flagged for duplicate content, hurting your strategy’s strength.

4. Analyzing your competitor’s rankings

They may be your future competitors now, but you’ll need to gauge how they’re performing. Get a glimpse of their standing with content and paid ads besides SEO. If you want to take on this market, international SEO will help you optimize. It’s likely you’ll find hidden opportunities your competitors are overlooking along the way.

5. Make content catering to local audiences

Any content you create should be relevant topics for the local audience. If you don’t have a team based in the area, find an expert to make sure they can review your content. They will ensure your messaging and appeal are specific. You don’t want your content to feel out of touch or like a translation of your existing methods in another region. Even if you don’t speak the local language, you can engage with the right approach.

How Ubersuggest Helps With International SEO Strategy

Having the right tools in this transition will enable you to maximize your international SEO strategy.

Want to land well in your target markets? Use Ubersuggest to help support your international ambitions.

Let’s walk through how Ubersuggest can help with international keyword research.

For one thing, the research stage for what’s trending and needed in your target country can go much smoother using this tool.

You can test keywords to see how they measure in reach for this country or find new keywords to use for this audience. Reporting will show you how successful certain keywords will be to this region before you even ideate content.

keyword ideas from Ubersuggest for the term SEO.

I’d like to especially mention how you can see where you stack up against your competition.

Similar websites overview from Ubersuggest compared to Tim Hortons.

Here I took Tim Hortons, a popular Canadian coffee chain, and compared similar domains that rank for keywords that also align with their strategy.

Similar website overview from Ubersuggest compared to Tim Hortons.

Seeing just how you compete with common keywords, traffic, and backlinks will help you set yourself apart. Remember, the goal is to shape your content around the needs of the locals.

Relatability and relevance to the audience in this region are most crucial for your strategy.

Thriving in this market will also depend on the potential traffic and backlinks you can rack up.

Using Ubersuggest for international SEO entails finding sites or pages that are seeing high traffic volumes.

However, the keywords give clues as to why.

If Tim Hortons is one of your competitors, you can see what locals are searching for to ensure your pages align with their specific demands and interests.

A keyword overview from Ubersuggest for the term Tim Hortons.

So, based on the data, you can see how locals are likely looking for accessible coffee shops and always want to know when one is nearby.

Other than keywords and traffic, backlinks can be measured as well.

Within the backlinks overview, you can see your domain authority. Domain authority references which pages have quality external backlinks. However, the number of backlinks shows how much reach you’re getting with your content. If you can focus on referring domains, you can gain a lot of organic domains mentioning you. Like you can see below, Tim Hortons gets a lot of referring domains, meaning a lot of people are talking about them. Google recognizes this as many sites having confidence in their content.

A backlink overview from Ubersuggest for timhortons.com.
Backlink overview for Tim Hortons.

By getting referenced, your audience has the chance to widen.

It’s likely those backlinking to your site have a common thread with your brand or share an aligning topic. Then, you can look at your competitors, research which of their pages landed them a backlink, and see if you can rank for the same topic locally.

Being able to customize your strategy based on research before you enter these new markets brings fresh insight. Using this information, you can make pivots before investing and branching into going global.

Think of Ubersuggest taking your SEO marketing to an advanced mode.

I’ve got you covered when it comes to setting you up for success in a new market for your business.

Conclusion

It’s time to take things to a global level.

To make your international impact, international SEO is essential.

Why? It’ll help make big strides as you branch out. From studying trending SEO tactics to scouting the competitive landscape, you’re already increasing your chances for a positive investment.

But how do you ensure that your next big leap has a great landing?

Every region, every country, has its own little quirks and needs that you need to understand and master in order to get ranking in their searches.

This goes from the topics you cover to the way you describe different subjects and items, but it’s a science you will grasp.

It’s all about testing and understanding.

The numbers won’t lie.

Now get to raking in that international revenue.

What countries do you want to target first? Make sure you test Ubersuggest to see where you currently stand in those areas and how well your competitors are doing in real-time.

Preventing Keyword Cannibalization with Ubersuggest

The name of the SEO game has changed so much since I started in the industry.

Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years. 

These days, Google processes over 100,000 searches per second, every day. Chances are, people are looking for all types of businesses, from a digital marketing agency to the newest brunch spot in their area. 

Users are demanding relevant content. So, keywords play a critical role in your page rank. 

While a steady stream of relevant content is helpful to your audience, keyword cannibalization could threaten your content’s performance.

You don’t want to weaken your content production engine by having a weak SEO keyword strategy or focusing too much on the same topics.

The words you choose will dictate not only who will see your content, but how it performs. If you’re consistently adding to your site, you may need an audit. This is important so you don’t showcase similar topics, causing keyword cannibalization. 

Is your content taking a bite out of your chances for high-ranking opportunities?

You can’t have your high Google rank and eat it too. 

So, don’t make this big SEO mistake.

Let’s break down why keyword cannibalization is harmful to your site and how I can help you fix it with the right tool. 

What Is Keyword Cannibalization?

Believe it or not, this is a common problem with SEO. 

Having multiple pages on your website optimized for the same or similar search query can result in all pages ranking poorly. 

Keyword cannibalization is when you become your own competition for the top-ranking position, but this isn’t a good thing.

These pages are eating away at each other’s organic performance, hurting your search rankings.

The issue of keyword cannibalization confuses search engines as well as users. 

You’ll need to switch up your SEO keyword strategy to not lose page authority, slate your relevant pages, or waste your crawl budget. 

If this term doesn’t sound familiar to you, check out my explanation on “what is keyword cannibalization?” to sharpen your keyword strategy.  

What Do Site Owners Get Wrong With Keyword Strategies That Leads to Keyword Cannibalization?

After laying the foundation for your online presence, you may find issues with your content and your SEO keyword strategy. With so much content, you’re bound to cover topics more than once. 

For example, WP Engine has multiple content categories, but by using keywords to shape or refresh their content, they can avoid cannibalization issues.

To avoid SEO missteps, figure out how to avoid keyword cannibalization. 

It’s likely to be resolved by reimagining your keyword strategy. Even if you’re a new brand, it is good to keep this practice in mind. 

Don’t feel bad about this happening on your site. 

Targeting similar keywords on multiple pages will reveal the flaw to this formula – and may even cost you your page rank. So, what goes wrong in a keyword strategy to lead to this?

Not Having a Targeted Keyword Strategy

Simply put: a targeted keyword strategy is the steps taken to find keywords in your research, content planned based on those keywords, and tracking of the keywords’ results. 

How you target those keywords is what’s important. So, I suggest you look into keywords in relation to your product and what your competitors are doing for more opportunity.

Your insights from these results show how you make informed decisions with your efforts.
Don’t ruin your chances for potential leads by not having a targeted keyword strategy. 

If you’re just getting started or conducting an SEO audit, creating your keyword strategy will be a good start to organizing search marketing tactics. 

After all, being accessible in the SERPs is what will be valuable and profitable to your brand. 

Not Having Keyword Tracking in Place

Choosing the right SEO keywords to optimize is key, but how will you know which words or phrases to pick without a plan? 

I recommend you get an actionable flow going.

Start with monitoring the rankings of your site and your competitors on a daily to weekly basis. Active keyword tracking lets you see where your competitors are having success and if you’re missing out on potential opportunities. You can see the below example of how this looks on Ubersuggest.

A screenshot of Ubersuggest's analytics features, showing which keywords are ranking through a keyword strategy.

Knowing this information, you can make informed movements to maintain performance and outrank the competition for target keywords.

With an understanding of your competition, you can increase your visibility as well. Having a share of voice on your target keywords will reveal which keywords are the right fit for you. 

You will then increase client visibility of your content. However, this isn’t our only goal. 

Once you’re tracking your keyword position regularly, you can measure SEO or PPC efforts. This will extend your lens of overall visibility to pinpoint customer defining keywords. 

Getting this detail-oriented with keyword tracking will help you analyze search intent. This step will save your content marketing efforts because you won’t be “getting lucky.” 

Analytics will show you why people search for certain keywords, so you don’t have to guess. 

Conducting these searches on Google will show you the intent behind the search, and why it’s relevant to your products, services, or content. 

Building Content Around Keywords, Not Topics

No more guessing means you can build content around keywords and not topics. 

Expanding from a keyword is what will make your SEO keyword strategy tactical. Content based on topics may not be what your audience wants. Remember to watch the metrics to see the response to keywords in your content. 

Topics can keep your content organized, but keywords will suggest the direction to take content for ideal engagement and responses. Different types of keywords can work towards different goals in search engines. While short-tail keywords may have high search volume, long-tail keywords are more focused, which could mean a higher conversion rate. 

A little secret is getting short-tail keywords worked into your long-tail keywords. 

For example, say you’re a copywriter coach, and your long-tail keyword is SEO website copywriter coach. You have at least three short-tail keywords within this long-tail keyword to help you reach your intended audience.

Keywords being divided into categories helps with reach as well. From geo-targeting to contextual keywords, search engines can put you in front of exactly who’s looking for you. 

So, you see, it’s not the topic, but the keyword that will work to your advantage. 

Having Too Many Smaller Pages on Similar Topics

Here’s the deal: Pages have to be unique to perform well.

There are a few things you can do for these smaller pages to eliminate keyword cannibalization: 

  1. Combine the content: If the topics are similar, fold them into one piece. This way, you can design an updated and robust long-form piece. 
  2. Analyze backlink opportunities: Once you see where you can backlink to, you will know what topics you have already covered. This way, you can keep a wide range of content with intentional keyword usage.
  3. Use a keyword research tool: Google Analytics or Search Console can help you track keywords. You can also do a site search on Google using a simple formula. Type Site: YourDomain.com Keyword and you can see your page rank for these specific keywords.
A screenshot of a keyword research tool showing which keywords a given domain is ranking for.

However, I have another advanced keyword research tool you can put to the test.

Building a Content Strategy With Ubersuggest: Step-by-Step

Remember: we’re trying to get comprehensive data for your SEO keyword strategy. 

The data reveals the topic’s importance to your audience. This way your content can successfully convert based on the keyword and spark further topic ideas. 

To do so, it is best we use a keyword research tool to prevent cannibalization. 

Using a keyword research tool like Ubersuggest will simplify things for you. All from one dashboard, you’ll be able to organize your effort to find keyword cannibalization quickly and spot competing pages on your site. 

Let’s assess this from a clear overview of risk management for keyword cannibalization:

Scout Competitor Strategies

To optimize your online presence, conduct a competitor analysis. See where your competitors are ranking and aim to outrank them. Capitalize on an angle they missed for an opportunity to perform against their keywords. 

So, let’s put Academy into Ubersuggest and see what keywords their competitors are ranking for. 

A screenshot of Ubersuggest's analytics feature that displays the number of monthly traffic to a website.

We can now see the similar domains to Academy as well as their monthly traffic for the past year. If we scroll through the results, we can see Walmart is in the top ranking of all the competitors with similar domains. 

A screenshot of Ubersuggest's analytics feature that showcases keywords that a given website is ranking for with a keyword strategy.

From this data, Academy can review the keyword ‘kayak’ and a couple others they can apply to their SEO keyword strategy based on what makes sense for their company.

They can conduct a competitive analysis and plan how to outrank Walmart for these keywords. This will make their page authority stronger and get them in front of more customers.

Find Keywords With Strong Search Volume That Are Relevant to Your Audience

Continuing with this search for Academy, look at the relevant keywords for their audience. 

Would it make sense to use ‘shells’ as a keyword if you’re Academy, just because Walmart is high ranking for it? 

No. Old El Paso taco shells aren’t a product Academy offers and wouldn’t make sense under their umbrella for “sports and outdoors” items. 

However, footwear like the keywords ‘Crocs’ and ‘Converse’ follow the brand’s product offerings. The keyword ‘kayak’ applies as well, tying to the brand’s distribution of outdoor equipment.

These keywords have a strong search volume, where Academy has the chance to rank higher against competitors. 

With Ubersuggest, the approach to content with keywords accurate to your content is a game-changer. 

Regularly review the flow of your page URL, SEO title, and meta description to keywords. The analytics will speak for your audience through organic traffic and conversions.

Listen to the analytics. It’ll ultimately show the most valuable content on your site.

Create Solid Content Ideas That Incorporates the Keywords, Not the Other Way Around

Converting copy is the goal. 

You’re not writing for readability alone. This is your chance to establish brand credibility. 

Solid content copy matches your audience’s search intent with the goals of your keyword strategy. Keeping your content refreshed and orderly seals the package for attractive content delivered to your audience.

You will achieve the results you’re looking for with the help of incorporating aligning keywords. 

Content copy in line with the keywords will make it easier for customers to find you. They will use keywords that you satisfy in content-rich pages that describe what they need.

You’ll know your keyword strategy is supporting your marketing strategy when these results materialize. 

Build Your SEO Keyword Strategy Around Data From Ubersuggest

Use your data visualizations to guide you.

Build your best SEO keyword strategy on progression you make shown in graphs and other analytics. When you can see your visibility amongst customers, distribution, or even traffic, you can make data-driven decisions. 

You don’t have to rely solely on Google for data, either. The Chrome extension for Ubersuggest allows you to get personal with the data. Insights from your backlinks, keywords, and traffic overview reveal new opportunities. With this information tailored to your site, you can get new content and keyword ideas to keep creating unique content. 

That’s what really matters with SEO.

Users have reported the detailed charts have allowed them to reposition their rank. They did so by paying attention to keyword search volumes to guide their content creation. 

The dashboard can be set based on your preferences and we regularly update to make sure we present the most accurate numbers for you to follow. 

We make it easy for you to draw data and refine your keyword strategy. 

Create and Establish a Tracking Plan

An effective keyword research tool like Ubersuggest can help you come up with a plan. 

Your content relies on your keyword monitoring. 

With a tracking plan, you’ll have metrics that show your rankings in search engines in relation to your choice keywords. From this overview of your site’s search engine presence, you can make adjustments where your SEO keyword strategy needs it. 

You can group keywords to form topic clusters or content clusters. Grouping the content will help you rank high and have deep-rooted page authority. You can even establish which clusters will have a higher priority within your content. 

Make sure your ideation reflects the keywords, so they have purpose in the content. 

With our Keyword Lists feature, you can keep up with the progress and success of a keyword set. 

A screenshot of Ubersuggest's keyword lists feature that helps you target keywords you want to rank for.

After using our Keyword Ideas feature, come to the Lists section and add in keywords to curate your list.

A screenshot of Ubersuggest's keyword lists feature that helps you target keywords you want to rank for.
A screenshot of Ubersuggest's keyword lists feature that helps you target keywords you want to rank for.

After adding in keywords to your list, let’s look at the results.

A screenshot of Ubersuggest's keyword lists feature that helps you target keywords you want to rank for.

Now, you can see how the keywords input performs in search volume, average cost per click, paid difficulty, and SEO difficulty. 

From here, you can establish which keywords will work best for you or reimagine your ideas.

Within your plan, you can even export this data to see how the data changes over time. As things change, you can continue to make adjustments to create a strong keyword strategy.

FAQs

How to avoid keyword cannibalization?

Each of your pages should have unique content. If not, you will struggle with keyword cannibalization. Having a batch of similar keywords and reviewing your backlink opportunities will reveal topics that may have been duplicated. Your SEO keyword strategy can’t help you rank if your content is siphoning traffic from itself. Having relevant content on the page that matches your keywords will help your content convert.

Keyword cannibalization examples

<h3> Keyword cannibalization examples </h3>
Let’s keep it simple: if two pages are targeting the same keyword, the one ranked the highest is “eating” traffic from the content on the other page. For example, if the URL rankings are always changing, it’s because Google is confused about which to rank higher. That fluctuating rank may cause the wrong post to rank higher. The keywords you aimed to rank for may also cause the piece to struggle. Your content must align with user search intent to avoid cannibalization. 

How to fix keyword cannibalization?

Start with a search through Google using “Site: YourDomain.com Keyword” to see what information comes up from your site. If there are similar variations using these keywords, you can fix these keywords by combining the content. Additionally, batching all similar keywords in one piece and doing backlink research can curb this situation in the future. 

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Conclusion

Once you have checked your site for keyword cannibalization, you can get back to driving conversions. 

As I mentioned, this concept is a common SEO mistake. However, it’s also something that can be avoided. 

Search algorithms are getting smarter every day when assigning ranks. Regularly audit your content to keep your keyword strategy in good shape as things change over time. 

I don’t want to see your content falling victim to keyword cannibalization. 

That’s why I made Ubersuggest so businesses can be more aware. With the Chrome extension, you can be even better prepared to make pivots at any time. 

Using my approach and this keyword research tool, you can rid your site of keyword cannibalization.

Keep your content at the top of the page and constantly converting.

What other steps do you take to avoid keyword cannibalization?

Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you.

Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors.

SEO offers many other advantages. SEO offers many other advantages. For instance, it has a fantastic ROI when done correctly. 

If you want further proof of SEO’s advantages, case study after case study shows how a few tweaks can potentially get your site to the front page of Google. 

ubersuggest for ecommerce - search results

A few words of warning before I move on: 

  • Don’t expect results overnight. SEO can take time to yield results, but it’s a valuable investment that pays off long-term. 
  • Don’t let SEO overwhelm you. There are numerous areas of SEO I could discuss here, but let’s just focus on keywords for now.

Why Should E-Commerce Companies Care About SEO Keywords?

With an estimated 4.2 million e-commerce businesses in North America, there’s a ton of competition. 

To stay ahead of the curve, you need to do everything possible to optimize your site, rank higher in SERPs, and increase visibility. You’ve probably guessed by now, but one of the best ways to do this is with strategically chosen keywords.

For guidance, your chosen keywords should be:

  • Relevant to your product and target audience. 
  • Attainable in search results.
  • Lucrative in terms of driving targeted, profitable traffic to your online store.

When it comes to finding keywords, you need resources to help you along the way. This is where Ubersuggest comes in. 

Ubersuggest is a free tool that makes it easy to research keywords and identify which ones to target. 

But, you don’t have to take my word for it. Let’s talk about how Ubersuggest helped our e-commerce customer, Portrait Flip, improve traffic and drive ROI. 

Portrait Flip is an online store that creates real portraits by real artists from customer photos around the world. Using Ubersuggest for its keyword research, the company increased its organic traffic by 70% in just two years and increased revenue by 32.33 percent over their goal. 

Perhaps you think that’s unattainable. However, there’s a simple reason behind the enhanced results: you drive more relevant, organic traffic to your website by optimizing your pages by targeting the right keywords.

How to Use Ubersuggest to Create a Killer Online Store

From SEO audits and competitive analysis to monitoring results and adapting your approach, plenty goes into running a successful online store. However, there’s no need to get overwhelmed. With the right tools, creating a killer e-commerce store isn’t complicated. 

Below are five steps to creating a killer online store using Ubersuggest. (link to each section)

  1. Create a project from your dashboard in Ubersuggest,
  2. Perform an SEO Audit.
  3. Find the right keywords to target. 
  4. Conduct Competitive Analysis. 
  5. Create a Backlinks Plan. 
  6. Track Your Progress. 

I’ll walk you through each step of the way. 

Step #1 Create a project in Ubersuggest

If you’re new to Ubersuggest, you need to start with the basics.

Begin by registering for a free account.

Once you do that, go to the dashboard and click on “Add Your First Project.” Next, add your website URL and name.

create your project using ubersuggest for e-commerce

It’s also essential to connect your project to your Google Account to see how your keyword strategy is affecting your Google presence. Here’s how to do that:

  • Go to the dashboard.
  • Select the project you want to connect to Google Search Console. 
  • Click ‘connect with Google.’
  • Connect the account or select the ‘Use another account’ option.

Remember, SEO takes time, and there might be some trial and error along the way. Therefore, once you’ve set it all up, I recommend you use Ubersuggest at least once a week to: 

  • Check-in on your SEO progress (you can use the different weekly alerts to help you understand where to focus your efforts).
  • Work through the suggestions in your dashboard.
  • See what your competitors are up to and take small steps each week to compete against them.
  • Find new keywords to target on your product pages (try A/B testing product pages with different keywords to see which one ranks higher).

Portrait Flip did this and achieved significant success and savings:

“We were able to create and implement a clear SEO strategy with Ubersuggest starting in January of 2020 that helped our organic traffic take off. We’ve saved thousands of dollars on paid advertising by keeping Ubersuggest at the heart of our SEO, and we’ve watched our SEO and our revenue grow exponentially, too.”

Step #2 Perform an SEO Audit.

The Ubersuggest Site Audit is the best place to start with your Keyword Strategy. When you perform this analysis, you get a general overview of your website’s SEO standing. 

From here, you can understand where your website ranks in terms of industry-standard for optimal SEO health.

site audit using ubersuggest for e-commerce

To perform a site audit:

  • Go to the project dashboard.
  • Find SEO explorer on the left side menu and select ‘SEO Analyzer.’
  • Wait for the analyzer to create a report; your report sorts errors by difficulty and how fixing them impacts your SEO.
  • Review your report. Pay careful attention to the ‘See All SEO Errors,’ on the associated tab.
  • Click ‘What is this, and how do I fix it?’ on the associated tab. 
  • Once you’ve reviewed the major issues, select the ‘SEO Analyzer Overview’ option. This takes you back to the site audit main page.
  • Now, you’re ready to review the second part of your audit report, which details your desktop and mobile web speed. Use the orange circular toggle, to switch between Desktop and Mobile reports.
  • Fix the issues, return to the ‘SEO Analyzer’ overview, and choose the ‘recrawl’ button at the top of the page.
  • Finally, review the report to see if you’ve fixed the errors or if there are any fresh ones. 

Here’s how Portrait Flip used the site audit feature.

First, Portrait Flip optimized its results by focusing on the ‘Broken Link’ finder.

This helped the business understand where it was losing potential customers due to broken product links. 

At first glance, this might not seem like an important issue, but broken links negatively impact your SEO and the customer experience.

Portrait Flip also found the ‘Page Load Time’ report invaluable, as the company was keen to see if any added website code was inadvertently increasing its load times.

Again, this may not seem like a significant issue. However, speed is crucial for online shopping. Ideally, you want your e-commerce store to load within two seconds. Anything above that adds to your bounce rate and customer dissatisfaction and leads to lost sales. 

After fixing simple issues on the Portrait Flipw website, 98 percent of the revenue generated from its SEO and PPC efforts in 2021 came from organic search. 

Step #3 Research Keywords to Target

Now, this is where the fun starts. 

You can use the Ubersuggest Keyword Reports to understand which keywords to include in your content to drive relevant and lucrative traffic.

ubersuggest keyword ideas for ecommerce

There are two main features to focus on here. 

1. Keyword Overview 

The keyword overview allows you to see how competitive a keyword is and its search volume trend over time. To narrow down your keyword choices, think of the general search terms your target audience might use when searching for a product you sell.

2. Keyword Ideas  

The keyword research feature shows you how people search for keywords related to your business and your products. It enables you to uncover valuable keywords that other competitors aren’t targeting.

How Portrait Flip uses these tools:

Content marketing is at the heart of Portrait Flip’s efforts to attract traffic to its site. For example, the business used blogging and posted regularly on its social media channels. However, these efforts weren’t driving traffic the way the company hoped. 

This is where Ubersuggest proved its worth.

  • The Keyword Overview report enabled Portrait Flip to find relevant keywords to focus on and that prospects use in their searches. 
  • Next, Portrait Flip optimized its blog posts and e-commerce product pages with new keywords. 
  • Finally, Portrait Flip used the Keyword Idea and Content Idea reports to help them plan out their next blog topics. 

The results were exceptional.

Portrait Flip exceeded their traffic expectations in one quarter by over 27 percent—and that’s without any paid advertising. If you’re planning on using these reports, here are a couple of tips to get the most out of it them: 

Find The Most Competitive Keywords

Use the ‘SEO Difficulty’ filter to help determine which keywords are more competitive than others. Be intentional in comparing this with the ‘Paid Difficulty’ feature to help decide if you should pay for Google Ads against the keywords. 

NOTE: Keywords with high Paid Difficulty are usually lucrative. However, they are almost always more expensive.

find competitive keywords using ubersuggest for ecommerce

Search by Location

If you want to attract a worldwide audience, search for global keywords on the ‘location’ tab. You can target your geographical search towards specific local traffic or by country. This can help you find unique keywords in different regions to target.

using ubersuggest for keywords by location for e-commerce

Step #4 Conduct a Competitive Analysis

Competitive analysis is an essential part of any effective SEO strategy. By understanding your competitors, you can learn what techniques and keywords they’re using to rank well in search engines and replicate their successes.

Ubersuggest makes this task more manageable than ever. Just use the following tools: 

  • Keywords by Traffic: Go to Ubersuggest, enter the competitor domain URL, and hit “Search” to find the top keywords that the website ranks for. Note any organic keywords and monthly traffic, the domain score, and backlinks. You can also add your competitor’s URL as a project in your Ubersuggest dashboard for regular tracking. 
  • Backlinks Opportunities: Discover what websites are linking to your competitors and get a detailed overview of who to reach out to request links back to your site. Here’s how: 

1. Enter your domain name or URL from your site into the Backlinks Opportunity tool. (Linked above).

2. Enter a competitor domain or a URL from their site. 

3. Click ‘search.’

You can also use the Ubersuggest Chrome Extension for keyword analysis directly in Google search results, YouTube, AND Amazon pages for further insights.

ubersuggest chrome extension

Here’s how you’ll see the data in your SERPs: 

You can also remove competitors or add them.

You’ll also see monthly search and CPC: 

ubersuggest chrome results for ecommerce

Here’s how to use this feature: 

Create a Project for each Competitor: On the Dashboard, click “add a project” and add a few of your competitors to get a complete overview and consistent updates on your competitor’s ranking. You can easily remove competitors or add them. Here’s some more information on using Ubersuggest to spy on your competitors.  

How Portrait Flip used Ubersuggest’s competitive analysis tool: 

Portrait Flip monitored how its competitors were performing and what keywords they were ranking for. Specifically, the company used the Keywords by Traffic and Top Pages by Traffic reports together to get an idea of keywords they were losing out on. Using the information, Portrait Flip secured Page #1 on Google above competitors for primary keywords that drove converting traffic to their site.

Step #5 Start Tracking Your Progress

As you work on your SEO Keywords, it’s critical to be patient and track your progress over the long term. 

Although you might see results with your plan in the next few weeks, as I’ve repeatedly stressed, SEO is an ongoing process and it takes time to get results. Typically, you can expect to wait a few months, so if you’re not seeing immediate progress, don’t get discouraged. 

When you track your keywords, you can see which ones aren’t working and use some fresh ones to optimize your content. 

Then rinse and repeat! 

Keep testing and learning. A/B test different targeted keywords on product pages over time and track to see which performs best. 

You can use Ubersuggest to monitor keyword performance. Here’s how:

In your Dashboard, you can view SEO progress over a specific time. Plus, you can see your progress in keyword ranking and estimated traffic value.

dashboard view of seo ovetime in ubersuggest for ecommerce

How Portrait Flip did this:

As they tracked their progress, they found that most of their year-to-year growth came from organic traffic, which steadily grew once they started using Ubersuggest. 

Conclusion: Using Ubersuggest to Improve Your E-Commerce Store

One of the toughest tasks for e-commerce business owners is standing out from the competition. Gaining visibility, discovering the right keywords, identifying backlinking opportunities, and conducting competitive analysis are some of the most challenging tasks every online store owner faces.  

Fortunately, Ubersuggest offers a solution to these common problems, allowing you to enhance your e-commerce store in key areas. This allows you to increase visibility, attract targeted prospects, and enhance conversions. 

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?

Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.

The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.

When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.

But how do you do it?

Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.

How to Spy on Your Competition Using Ubersuggest

Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.

You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.

To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.

Once you’ve got your list, you’re ready to start sleuthing.

1. Search From Ubersuggest Home Page

One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.

ubersuggest home page for competitor research

When you’ve done that, you’ll want to look for the following metrics and take note of them:

Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.

You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.

You could then create a piece of content around that keyword and rank relatively easily.

Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.

You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.

Domain score – The overall domain score from 0-100 is critically important to the success of a website. Sites with a higher domain score don’t necessarily need to work as hard at producing quality content because Google tends to favor whatever it is they put together since the site is already trusted.

Backlinks – Backlinks are another highly important piece of the SEO puzzle. A backlink occurs when someone links to your site from their page. The more backlinks you have to a piece of content, the more Google looks at it with favor.

Use Ubersuggest’s backlink checker to dig into the backlinks your competition is getting, and go after the same or similar links as part of your backlink strategy.

2. Track Competitors From Within Your Own Project

Once you’ve created a project in Ubersuggest for your website, you’ll want to go to your dashboard.

On the very bottom of the dashboard there is a bar labeled, “my competitors.” Here you can find opportunities to track what your competitors are doing and figure out information about their keywords, keyword gap, traffic, and backlinks.

tracking competitors on ubersuggest from dashboard

The most useful feature I find with this is the comparison of common keywords to keyword gaps.

tracking competitors on ubersuggest from dashboard

Common keywords are keywords that both you and your competitor rank for. You can use this to figure out which keywords they’re outranking on, so you can start looking at their content to see what updates you can make to yours.

As for keyword gaps, you can use this to figure out what new pieces of content you should create around low-hanging fruit keywords that they’re already ranking for.

3. Create a Competitor Project

One great feature of Ubersuggest is that it doesn’t limit what websites you can add as a project, this makes it easy to spy on your competition. Here’s how you’ll do it:

1. Head back to the dashboard and create a new project for each individual competitor website.

tracking competitors on ubersuggest from dashboard

2. Add all the keywords that suggest you track (these are keywords your competitor is already ranking for… can it get much easier than that?) and feel free to add any others that you might be interested in or curious about.

ubersuggest add keywords to rank tracking

3. Add other competitors to the project to see how they’re measuring up against each other.

4. Go through the list of “Top SEO Opportunities” on the competitor project dashboard to learn from what they’re doing wrong and find opportunities where you can improve your site in places where they’re underperforming.

5. Scroll down the dashboard to get a view of how they’re performing with backlinks. You can even click through on the link in the dashboard to get details on who’s linking back to them to find websites to target with backlink requests.

ubersuggest competitor backlinks

Even putting in a small percentage of this effort can make a huge difference on your overall SEO.

4. Track Their Keywords

You can also create a keyword list to start tracking the top keywords your competitors are fighting for. This is one of my favorite strategies.

keyword list ubersuggest for beating competitors

Save keywords into lists using Ubersuggest so you can come back to them later.

  • Organize keywords into meaningful lists
  • See aggregate data for each list
  • Save your keyword research
  • Easily continue from where you left off

When choosing keywords to track, here are some tips:

  • Track keywords that you’re not tracking but your competitors are
  • Use the Keyword Idea Report for inspiration
  • Track keywords that include their name or location
  • Track keywords that include specialty services/products that you don’t offer
    • Example: If you’re a coffee shop and your competitor offers a specialty latte and it has search volume, track it as a keyword.

The big question is, why? Why track all this information and will it really make a difference?

Let’s face it, there are over 200 ranking factors that Google uses to determine who ranks where. There’s no way we can get everything right.

Keyword research is one of the things we can control–and we can do it well with the proper procedures and steps.

You could also spend days, weeks, and months researching keywords on your own trying to figure out what you want to rank for. The result could be, nothing.

Instead, see what people are already ranking for. Piggyback on what others are doing right.

This is the fast track.

Of course, don’t expect to hit a home run every time, that won’t happen. You’ll win some and lose some, but you’ll be able to do it much faster by tracking competitor keywords instead of coming up with everything on your own.

5. Research Their Backlinks

Ubersuggest has a Backlinks Opportunity report as well. This tool allows you to enter your own website and multiple competitor websites to see where they’re getting their backlinks from.

This can help you in the following ways:
1. Get insights into what content is popular for your competitors that you may be able to write about from a different perspective (or you may already have content written about).

2. Quickly create a targeted list of websites to go after to share your own valuable content with (if they liked your competitor’s content, there’s a good chance they’ll also like yours).

3. Prioritize who you want to reach out to based on the referring domain’s Domain Authority and relevance to your business.

Let’s break down each of these points to help understand why they’re important.

Figuring out what pieces of competitor content is popular can help you create something shareable, something that people want to link to.

The reality is, you can reach out to anyone you want but if the content you’re sharing with them isn’t amazing, they’re not going to want to link to it.

From there you can create a targeted list of websites to go after with outreach. This is especially true if you’re researching competitors in the same niche.

With the number one result in Google averaging about 3.8 times more backlinks than the rest of the positions on page one, it’s safe to say that backlinks are still one of the most important ranking factors.

6. Download the Chrome Extension

Being able to have information at your fingertips is important and with the Ubersuggest Chrome Extension, you can. By downloading the extension, you can see keyword insights directly in the Google search results, YouTube, and Amazon.

chrome extension for ubersuggest

Downloading it is simple and you’ll receive all the data right on the Google search results page. Information like domain authority, keywords, and monthly traffic will all display right underneath the title tag of the website.

You’ll also get traffic volume data and keyword difficulty information about the keyword you searched and related keywords.

BONUS TIP: Find Your Competitor’s Mistakes and Avoid or Leverage Them to Your Advantage

One great way to get ahead of the competition is to figure out what they’re doing wrong and how you can capitalize on it. Take a look at the competitor’s Site Audit Report and check the health of their website.

site audit report ubersuggest

You can look through various SEO issues to see what’s going on with their site and how you can capitalize on their shortcomings.

Maybe their site is a bit slow? You could ensure that your site runs fast so that it can’t be used against you.

Maybe they’re lacking proper meta descriptions and title tags on some of their content? You can create a competing piece of content and ensure it gets proper metadata.

Tips:
1. Find the websites that are giving your competitors backlinks and reach out to those sites with your own valuable content for them to link to.

2. Find the pages that have the most traffic on your competitor’s website to see if you have a similar webpage that competes. If you don’t create one! If you do, optimize it more with targeted keywords.

3. Are you fighting for the same keywords? Try and differentiate yourself by finding the missed opportunities. Look for long-tail keywords or keywords with lower search volume and lower search difficulty ratings.

missed opportunity keywords in ubersuggest

Conclusion

Competitive intelligence helps you figure out what your competition is doing right and what you’re doing wrong, it’s really as simple as that.

If you can find out what they’re doing and how they’re succeeding, you can use that as a springboard for your success. To do so, you need a great competitive research tool.

Using Ubersuggest for keyword research provides versatility and simplicity to the SEO process. You need a tool that helps you do a lot of things without complicating it.

Click here to sign up for Ubersuggest for FREE today! If you want help with your keyword, SEO, or marketing strategy, you can also reach out to our agency for help.

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Your digital marketing agency can only perform as well as its suite of tools allows.

If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.

That’s where Ubersuggest comes in.

As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.

In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.

Why Agencies Love Ubersuggest For Client SEO Reporting

Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!

When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.

Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.

8 Ways Agencies Use Ubersuggest

While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.

1. They Create Multiple Projects Per Account

Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.

To create a new project is simple:

  1. In the Dashboard section of the tool, click on “New Project” in the top right.
  2. Enter a domain and website name.
  3. Select the language/country for tracking purposes.
  4. Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.
  5. Type in your client’s top competitors or choose from the pre-populated list.
  6. Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.

You’re all done!

Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.

2. Run Technical Audits

Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.

A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.

The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.

Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Run Technical Audit

Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.

Click “Search.”

You’ll notice the audit is split into three sections:

  • Overview
  • Site Health
  • Site Speed

The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.

Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:

site health for client seo report

This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.

The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Check Site Speed

A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.

This has been proven to be an invaluable resource to agencies and their clients alike.

3. Complete Keyword Research

With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.

Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.

Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.

How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Keyword Ideas Report

This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.

The initial keyword audit isn’t all, though.

You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.

4. Competitive Analysis

E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?

The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.

The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.

Where should you begin? With Ubersuggest’s Similar Websites report.

The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.

With this information, you can build out a full one-to-one comparison of your client to their top competitors.

  • Where do they fall short?
  • Where do they excel?
  • What steps can they take to see improvement in their rankings, traffic, and conversions?

5. Rank Tracking

If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).

Why?

Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.

To improve your client’s SEO, you need rank tracking.

Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.

Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:

  1. The number of keywords that have moved up in rankings over time.
  2. The number of keywords that have moved down.
  3. The total number of keywords changed.
  4. A graph of the average position.
  5. Current search results rankings for your tracked keywords.
  6. Detailed information on your tracked keywords for each client.

For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.

To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Rank Tracking

The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.

6. Link Building

According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.

In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.

Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.

The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.

Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Link Building

This report will give you an idea of what sites are currently linking to competitor websites.

With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.

As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:

  • your clients’ domain authority
  • how many domains are linking back to them
  • number of backlinks to your client’s website
  • change in backlinks and referring domains over time
  • new and lost referring domains and more

As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.

7. They Use the Chrome Extension

The Ubersuggest Chrome extension has over 300,000 users.

As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.

The Ubersuggest Chrome Extension enables you to make the most of your research time.

That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:

  • paid and organic analytics
  • mobile and desktop search numbers
  • related keyword suggestions

Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.

8. They Use the Google Analytics Integration

Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.

Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.

Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:

  • organic visitors
  • historical traffic data
  • data for mobile and desktop browsers

You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.

Using the Google Analytics integration is easy:

  1. From your client’s dashboard, click “Connect with Google.”
  2. Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.
  3. Select the property and click “Connect.”

From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.

How Agencies Use Ubersuggest Frequently Asked Questions

Where does Ubersuggest get its data?

Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.

What is the main use for Ubersuggest?

As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.

Can I use Ubersuggest for free?

There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.

Is Ubersuggest software?

Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.

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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting

Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.

When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.

Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.

While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.

Which of the above reports are you most excited to run?

How to Leverage Ubersuggest SEO Reports to Keep Your Strategy in Check

There are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe.

However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the market, many of them are expensive and hard to use.

This is why I created Ubersuggest—to help marketers and business owners get access to the SEO insights they need to drive massive amounts of traffic and increase revenue.

Why Should You Use Ubersuggest SEO Reports to Support Your Digital Marketing and Content Strategy

Ubersuggest’s SEO reports provide a massive amount of insights into the overall health of your website, including SEO opportunities, backlinks, content ideas, and a whole lot more. Why should you use it?

If your SEO is lacking, you risk losing traffic to your competition. Consider these statistics:

If you want traffic to your website, you need to be on top of your SEO game—and Ubersuggest can help. More than 50,000 users, from small businesses to enterprise companies, currently use Ubersuggest.

Why do they love it? Here are a few reasons:

  • Ubersuggest is 70 percent cheaper than alternative SEO tools.
  • It’s easy to use, and we provide tons of support to make sure you can make the most of it.
  • We keep adding features, which means you’ll always have access to the tools you need to drive traffic and improve your SEO.
  • Gain access to tools, worksheets, and templates to increase the ROI of all your digital marketing efforts.

If you’re just getting started in SEO, I highly recommend watching the video below to understand the basics. Keep reading if you want to learn how SEO reports from Ubersuggest can help increase your SEO ROI.

Ubersuggest is a full-featured SEO tool that offers tons of SEO reports and tools to help your site succeed. Here are seven ways Ubersuggest will help you stay on top of your SEO game.

1. Use Ubersuggest SEO Reports to Identify Top SEO Opportunities

The first five organic results account for 67.60 percent of all the clicks, while results ranking 6 to 10 account for only 3.73 percent of clicks. This means if you want traffic, you need to find and leverage SEO opportunities.

Ubersuggest makes this process simple with our Top SEO Opportunities report. Here’s how to access it:

Sign in to Ubersuggest, then look at the Top SEO Opportunities in your dashboard. This list serves as a checklist to improve your current SEO strategy. The list will automatically update as you make changes and as new opportunities arise. For example, if a competitor starts to gain traffic with one of your core keywords, we’ll let you know.

Check it at least once a week, and try to tackle at least one suggestion a week from the list to keep your momentum going.

Ubersuggest SEO report tool for SEO opportunities

This report doesn’t just tell you what’s wrong—it also tells you how to fix it. Take a look at the screenshot above. If you click “Optimize for Keyword,” Ubersuggest will tell you what topics to cover and even provide a basic outline you can use to create the high-quality content Google loves.

It’s kinda like having your own personal SEO consultant keeping an eye on your website 24/7.

2. Use Ubersuggest to Perform Monthly SEO Audits

SEO audits should be performed regularly to ensure your website stays in good SEO standing. Most businesses, however, only perform an SEO audit two to four times a year.

It’s easy to understand why SEO audits are time-consuming and difficult, especially if the process is unfamiliar.

SEO audits don’t have to be a pain. With Ubersuggest, you can easily perform an SEO audit in just a few minutes. Here’s how:

  • Log into your Ubersuggest dashboard.
  • Click on the “Site Audit” button in the left sidebar.
  • Enter your website URL.

That’s all you have to do. Ubersuggest will crawl your website and deliver a detailed SEO audit. If you have a large site, this could take a few minutes, so be patient.

Ubersuggest shows your on-page SEO score, organic traffic, number of backlinks, organic keywords you are ranking for, insights into load time, and SEO issues.

Ubersuggest SEO report tools for an SEO audit

This is a great place to go to understand the current state of your website. You will get a detailed SEO overview of your website, as it stands today, so you can understand your technical strengths and weaknesses.

You can use this information to prioritize what’s most important and create monthly to-dos to tackle.

If you decide to hire someone to help with your website, just hand over the prioritized list to them each month. We tell you what changes will make the most impact on your website and how difficult the updates are, so you can decide what to tackle yourself and what to outsource.

3. Use Ubersuggest SEO to Find Profitable Keywords and Track Your Progress

Keywords are the backbone of a solid SEO strategy. However, finding the right keywords can be a challenge. Just because a keyword has a high search volume, for example, doesn’t mean it will drive traffic to your website.

You should perform keyword research on at least a monthly basis. The good news is that Ubersuggest can do it for you.

Use the Keyword Overview report to understand search volume trends, SEO, and paid difficulty, plus the average CPC for your targeted keywords.

This will help you find other keyword ideas that might be easier to rank for within the Overview report (think lower volume, lower-paid and SEO difficulty, lower CPC.)

Note, these change with seasonality for a lot of companies, so check this at least once a month.

Ubersuggest SEO report tools keyword overview

You’ll also see a table of Keyword Ideas. Keep special note of the keywords that have a low SEO difficulty, as these are generally easier to rank for. If you don’t currently have content covering that topic, now is the time. Just make sure those terms are relevant to your customers.

Ubersuggest SEO report tool for keyword ideas

You can also see what keywords drive traffic to your competitors’ websites with the Keywords by Traffic report. I recommend checking this monthly to see how keyword trends change for them as well.

Track how you perform for your targeted keywords with the Rank Tracking report. It’s best to have at least 30-50 keywords saved in any given month and to check weekly to ensure you aren’t losing ground with keywords you’ve worked hard to rank for.

Ubersuggest SEO report tool for keyword position

You’ll also see which keywords you are ranking well for. If you’ve recently updated content, earned new backlinks, or made other changes, this data will tell you it’s working. (And that you might want to use those same strategies on other pages.)

4. Use Ubersuggest SEO to Discover New Content Ideas as Your Company Grows

Every day, more than 6 million blog posts are published on the internet. That makes finding new content ideas a challenge. If it feels like every topic has already been covered, you’re not alone.

Finding new content ideas is challenging, but Ubersuggest can make it a lot easier.

Use the Content Ideas report to discover what types of blogs are popular on the internet. Get inspiration from the list and choose topics you’re comfortable writing about that you may have a different angle to talk about.

This report also helps you to stay away from writing about a topic that others have already covered and are ranking well for, which makes them harder to compete with.

Ubersuggest SEO report tool for content ideas

Don’t ignore topics that have already been covered. Instead, look for ways to create better or more in-depth content. For example, you could:

  • Write a longer post that covers a topic in more depth.
  • Share insights or case studies that show how to implement a strategy.
  • Consider other content formats, such as videos, infographics, or white papers.

The list of ideas in this report is ever-changing, giving you endless ideas to work from.

5. Use Ubersuggest SEO to Identify Backlink Opportunities

According to research by Backlinko, the number of domains linking to a page has the highest correlation to Google ranking. In fact, the number one result in Google has an average of 3.8 times more backlinks than those in positions 2 through 10.

One of the best ways to improve your SEO is to increase your backlinks—the right way. Buying links, trading links, and other black hat strategies won’t deliver the results you want. Instead, I recommend using the Ubersuggest Backlinks report to see how your competitors are performing and find opportunities for your own site.

Links to both your and your competitors’ websites change regularly (for some, it’s happening daily). Head to the Backlinks Opportunities report often to see who’s linking to your competitors but not to you, then reach out to those companies with similar (not the same) content and ask them to link back to you.

Ubersuggest SEO reports for backlinks

Not sure what to say? Here’s a link to backlinks email outreach ideas and templates

Once you’ve gained some momentum, check your Backlinks Overview report at least monthly and pay special attention to the Backlinks Overtime report. This will show your backlinks growth and understand how many new websites are linking to you each month (and how many you’ve lost).

Ubersuggest SEO reports for backlinks over time

This can also help you find other websites similar to the ones linking to you already, and you can reach out to the ones who stopped linking to you to understand why.

6. Use Ubersuggest SEO for Weekly Check-ins for the Biggest Impact

Google’s algorithm uses more than 200 factors to determine which website to rank for a specific search, and those factors are constantly changing. This means the most effective SEO strategies are constantly changing, too.

So how do you keep up? By using Ubersuggest to get weekly notifications about the health of your site’s SEO.

Turn on weekly notifications here to get a quick view of the following:

  • Rank Tracking Alerts: Get email and in-app notifications about important rankings gained and lost, new positions conquered and lost.
  • Site Audit Alerts: Get email and in-app notifications of new SEO issues and errors found on your website, as well as on-page improvements that can increase your rankings.
  • Keyword Opportunities Alerts: Get email and in-app notifications about keywords that are rising in popularity and when it’s the perfect opportunity to invest more time and effort into ranking for these keywords.
Ubersuggest SEO reports for weekly alerts

Successful SEO is an ongoing process, but that doesn’t mean you have to spend hours every week digging into analytics. These SEO ranking reports allow you to keep an eye out for issues while you stay focused on your long-term goals.

7. Use Ubersuggest Support for Personalized Assistance

We’ve covered how to use Ubersuggest to pull the best SEO reports you need to track your performance. What happens if you have a question or aren’t sure what a suggestion means? The Ubersuggest team is here to help.

In fact, there are five ways to get additional SEO support from Ubersuggest, including:

  • Coaching Call: If you get stuck with anything, Ubersuggest offers monthly coaching calls where you can call in and get your questions answered by one of their SEO experts. Register here.
  • SEO Unlocked 8-week Free, self-paced course: My course covers everything you need to know about SEO, from what SEO is to performing keyword research and optimizing your website.
  • Customer Support: Have issues with Ubersuggest or aren’t sure where to find something? Submit a ticket and my team will get back to you ASAP.
  • Knowledge Base: This post covers the SEO reports in Ubersuggest, but there are even more features to love. Search in the Knowledge Base here to learn more.
  • Chat: Want immediate help? You can ask a question in the chat box at the bottom right of any page in Ubersuggest.

SEO Reports Frequently Asked Questions

What should an SEO report include?

A good SEO report should include overall traffic, keyword ranking, a list of backlinks, time on site and bounce rate, top traffic by page, keyword search volume, competitor data, SEO tasks to complete, and an overview of the entire SEO report.

What does a good SEO report look like?

A good SEO report should provide the data and insights you need to improve your ranking in search engines. Ideally, it should cover overall traffic, keyword ranking, backlinks, traffic per page, and SEO errors. The format should be easy to use and understand. With Ubersuggest, you can view all this data in the dashboard or screenshot the charts and embed them in a Google Slides presentation.

How do you read SEO reports?

It depends on the report you’re viewing and what type of data you need. I recommend starting with the overview of the SEO ranking report, then drilling down into specific areas based on your goals and needs. For example, if your overall traffic is dropping, the SEO errors are a good place to start as there might be an issue impacting your entire website.

How do you create an SEO report?

The best way to create an SEO ranking report is to sign up for Ubersuggest, add your website, and use the SEO report tools to pull the data you need to drive traffic. Alternatively, you can dig into Google Search Console and Google Analytics to pull the relevant data. However, those tools often don’t provide the level of detail or recommendations you need to drive SEO success.

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Conclusion: Get the Best SEO Reports from Ubersuggest

The cost of SEO varies based on the size of your site and your goals. However, the average small business can expect to pay between $750 and $2,000 per month for ongoing SEO support or up to $35,000 for one-time projects.

Despite the importance of SEO, those rates can be difficult for many businesses to manage. Luckily, Ubersuggest’s SEO Reports can provide visibility into your SEO for just a few dollars a month, and you won’t have to sacrifice results.

If you’d rather have an SEO expert do the work for you, we’re happy to help. Reach out to my team, and let’s talk about your SEO goals.

Have you used Ubersuggest’s SEO reports? What is your favorite feature?

Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release.

In the last few months, you have seen the application get faster, we are slowly (but surely) working on increasing data quality, and we have even made multiple updates to our Chrome Extension.

But today, we are announcing a new feature that will make finding lucrative keywords even easier.

So, what is it?

It’s a competitor analysis report!

An easier way to find keywords

I want you to head to Ubersuggest and type in the name of one of your competitors.

Ideally, you’ll add a popular one. The more popular the competitor the more keywords it will show you.

If you don’t know of a competitor, just perform a Google search for any keyword that you are trying to rank for and grab the top site.

Or you could just use “neilpatel.com” to see how it works.

At this point, you should see a report that looks something like this.

I want you to go to the sidebar and click on “competitors.”

From there you should see a report that looks something like this.

The top part of the report shows your main competitors in a graph.

You can easily see who is getting more traffic (keep in mind subdomains are counted as separate sites).

And, if you want, you can click on the “more domains” drop-down and unselect some of the competitors or even add more that may not be listed.

As you scroll down you’ll also see a long table.

In the table, you’ll see the competitor domain, the number of common keywords you rank for, keyword gaps (the keywords they rank for that you don’t rank for – this is your main opportunity), their estimated traffic, and the number of backlinks that you have.

So, let’s dive into the keywords.

Common keywords and keywords gap

Within the table you can drill down on the common keywords. All you have to do is click the “view all” button under that table column and you’ll see something like this.

It breaks down the common keywords that both you and your competition are ranking for.

This is useful because it shows you which keywords you are focusing on that they may also be focusing on.

When drilling down on this table, pay attention to volume, position, estimated visits, and CPC.

  • Volume tells you how many times a keyword is searched.
  • Position tells you where your competition is ranking on Google.
  • Estimated visits breaks down roughly how much traffic they get from that keyword.
  • CPC tells you how expensive a keyword is if you had to pay for it through advertising.

Generally, you want to make sure you rank higher than your competition for keywords with high volume and high CPC. Ideally, they need both. That way you know a keyword can not only drive traffic but also sales.

And my favorite part about this report is the keywords gap. This shows you the keywords that your competition ranks for that you don’t.

To see those keywords, you just have to click on “view all” and you’ll see a list.

Again, you’ll want to pay attention to the same metrics and you’ll want to look for keywords that have a high volume and high CPC.

It means those keywords drive traffic and typically drive conversions as well.

I highly recommend that you go through all of the keywords that each of your competitors rank for that you don’t.

Within the table just keep clicking the “next 10” button to keep seeing more keywords.

Or you can just click “export to CSV” if you want to download all of the keywords.

Now head to Ubersuggest and give it a try to find more keyword opportunities.

So, what’s next?

Well, hopefully you’ll start using the Competitors report because it will give you more keywords.

But over the next few months you’ll see some big changes that will make all of the reports more useful.

  • More accurate data – from traffic estimations to keyword volume, you’ll start seeing better estimations that are much closer to people’s actual traffic. Our new estimation formulas take much more data into account, so we are able to come up with better data for you.
  • More link data – over the next few months you’ll see a much more robust link dataset as we are working to expand our database. It will be much more comparable to competing products and the link data will be indexed much faster. So, when you build new links or lose new links, we will pick it up faster.
  • More accurate metrics – from domain authority to keyword difficulty scores, the data will also be more accurate on that end so you can make better-informed decisions.
  • Better filtering of keywords – within Ubersuggest and even other SEO tools, sometimes you see keyword recommendations that don’t make sense. We have new logic that is coming out soon that will remove most of these irrelevant keywords so you can focus your efforts going after terms that don’t just drive more traffic, but they also drive sales.

Conclusion

You’ll see big improvements in the accuracy of our data by the end of the year if not in January, worst-case scenario.

We are already starting to slowly roll out the changes over the next few weeks and it will continue until the end of January.

And after that we even have a few cool new features coming out that you haven’t seen on any competing tools yet, which will help you get more SEO traffic faster. 😉

So, what are you waiting for? Go give Ubersuggest a try.

What do you think about the new feature?

The post Ubersuggest 8.0: The Ultimate Competitor Analysis Tool appeared first on Neil Patel.