The Fundability™ Roadmap: Your Business Credit Guide

Business credit is a journey, not a destination. The destination is Fundability™, and business credit is just one of many tools you need along the way. If you’re interested, our business credit guide can help any user ensure their toolbox is well stocked. 

Making this trip isn’t easy, but some routes are easier than others. We have the roadmap to starting Fundability™, but you have to trust the process.

Business Credit Guide: What is Fundability™?

It might help if we first define Fundability™. Fundability™ is the ability of any business to get the funding it needs. Obviously any business will be interested in funding for the purpose of improving and to grow. That is the way to success, and being Fundable™  means you have access to the money to do it.

Business Credit Guide: How Businesses Can Get Started

The first step, before you even open the roadmap, is also one of the most important steps in the journey. Think of it like choosing the most efficient and comfortable vehicle for your trip. It doesn’t take an expert to figure out some types of transportation are better than others.

Just like that, a Fundable™ Foundation gives you the best start not just with Fundability™, but with business credit as well. It will help you avoid issues that can slow down your ability to get approved for credit.

Businesses with a Fundable

  • Separate business contact information
  • EIN
  • They are incorporated
  • Business bank account
  • Licenses
  • Website and email separate from the founder

This is the easy part, but it is vitally important.

To be successful on the road to Fundability™, there is more than this to consider. The goal is to have lenders see your business and you as the owner as low risk. Here are some things to think about.

Your Business Name Makes a Difference

When developing your business name, it’s best to leave any indication of a risky industry out of it. This may not help you get financing, but it will minimize the likelihood of being turned down immediately due to being linked to a risky industry before you get a chance.

It’s also important for your company name to be consistent and in alignment everywhere. Even inconsistencies in small details, like using the word “and” sometimes and an ampersand at others, can indicate higher risk. Lenders are not interested in why there is an inconsistency. They will just deny it.

Get a D-U-N-S Number from Dun & Bradstreet

All entrepreneurs need a D-U-N-S number from Dun & Bradstreet for their organization. Set your business up for success by getting it as soon as you can. It is how Dun & Bradstreet will identify your business in their network and how your PAYDEX is linked to your business.

Business Credit Guide: Start The Journey

Once you have the foundation, or the right vehicle to make the journey, it’s time to get on the road. Making sure you are prepared is the only way to reach where you are going.

The foundation is definitely something you can control. After that, it’s time to start establishing and building strong business credit. This is only part of what makes a business Fundable™, but it is a big part. It’s important for most any type of company financing if you want to run a profitable business.

Business Credit Guide: Use Vendor Credit to Fuel Your Way to Becoming a Profitable Business

Now, it’s time to fill the car up with gas. That gas is business credit accounts that report payments to your business credit reports. It all starts with vendors. Not just any vendors however. Just like any journey, you have to start at the beginning.

Starter vendors are those that will give net terms on invoices. They are not as interested in credit scores, so you can get approved with less focus on that and more on other factors. Not only that, but they will also report the positive payment experience to the business credit reporting agencies. 

How Do You Get Starter Vendors to Grow Business Credit?

At Credit Suite we discuss vendors in terms of tiers. Starter vendors are those in Tier 1. Since most vendors do not classify themselves as such, how do you get them? A simple search will give you a few options.  However, how do you know if those vendors work with your company marketing and growth strategies? Furthermore, the information changes without warning. 

It’s Worth It to Get Help from An Expert

The answer to all of these questions is Credit Suite. Our product includes select vendors that we know report, and what they require for approval.

We also track changes with recommended vendors. So, if they change requirements or reporting standards in ways that make them no longer align with the values we have for our clients, we can adjust.

Maybe they now rely more heavily on personal finance data and need to be moved from Tier 1 to another tier. Maybe they decided to adjust their minimum business credit requirement. Perhaps they no longer report payments? All of these things will stunt business credit growth.

Credit Suite will check in with your business at each level in the process. We will discuss the risk you present to lenders, and determine what needs to be done in order to reduce that risk.

Credit Suite Can Save You Time and Money

Our processes allow us to keep our vendor database updated. Our industry experts have the skills necessary to help clients find the best vendor options for them. Whatever stage of the journey our clients are in when they come to us, we can help them find the vendors that can best help them be successful, with confidence.

Working with Credit Suite to find starter vendors and to figure out which vendors to apply for when is kind of like using help to find a gas station that’s open in the middle of the night. It lets you avoid paying more money than you have to for gasoline.

Our resources get you where you are going faster. Team recommended strategies save you both time and money, and one of the best benefits is your business can grow and transform along the way. Our team uses best practices to add value.

Business Credit Guide: Refill Your Fuel Tanks and Get Financing to Grow

Starter vendors are just the first fill-up a company makes to get on the road, but it will only get you so far before your check engine light comes on. As you move further into the process, you’ll need to get credit with more vendors and apply for business credit cards to continue to operate. You can’t just sit back and read a good book, you have to keep moving.

If you handle your approved credit responsibly, you’ll soon have enough accounts reporting to more easily get business credit cards. Even better, you should be able to get higher limits, better rates, and less if any personal guarantee. This is the best way to grow and increase earnings. There are no shortcuts.

Other Factors that Support Fundability™

Of course there are parts of the car you cannot see. There are curves and bumps in the road you may not be able to predict. As a result, things happen that you cannot control, making the trip quite uncomfortable at times. However, you can do your best to be prepared.

Here are a few things that can affect Fundability™, and thus your ability to get money for your company easily, that you have less control over.

Other Business Data Agencies 

In addition to the business credit reporting agencies that directly calculate and issue credit reports, there are other business data agencies that affect those reports indirectly. This can throw a kink in your business journey if you aren’t careful.

Two clear examples of this are LexisNexis and The Small Business Finance Exchange. These two agencies gather data on businesses from a variety of sources, including public records.  This means they could even have access to data relating to automobile accidents and liens. They share this information with their partners, some of which are business credit bureaus.

Fight Back With Positive Data

While you may not be able to access or change the data these agencies have on your business, you can be making sure you always use strategies to guarantee any new information they receive is positive. 

Enough positive data can help counteract any negative data from the past and reduce those risks over time.  Consequently, your personal risk tolerance with underwriters will be easier to overcome. This is how you start to see your company success grow.

Financial Statements

Lenders are going to ask for both personal and business financials. They want to see income and profit. They need to know you have the money to pay back any financing you get. The numbers are what they are, and underwriters will verify them. Don’t try to create a false idea about money, whether personal or business. It is not worth the risk.

Bureaus

There are other agencies that hold data related to your personal money as well. Take ChexSystems for example . This agency keeps up with bad check activity. That makes a difference when it comes to your bank score, your ability to open a checking account, and definitely Fundability™.

Personal Credit History

Personal credit can affect business credit. Not only do many lenders consider owner credit background alongside business credit, but some business credit reporting agencies use your personal credit score in their business credit score calculation.

Business Credit Guide: The Road Goes on Forever

You never stop building business credit. But, after a point you will want to keep your progress at a steady pace. Just don’t stop. That’s where many businesses go wrong. Business credit that isn’t growing is doing nothing. They do not understand that, the only option if you want to stay successful, is to continue to use it. Then, be sure to let it keep growing.

Business Credit Guide: Credit Suite Can Be One of Your Best Resources

Interested in business credit and want to explore more about how Credit Suite can help you? We love to share how to utilize our products to launch your own business credit journey. We want to help businesses understand what we do and how we can help them. 

Check out our free business finance assessment now. We will discuss and explore where your business is currently, so we can best learn how to help you. We’ll work to understand what you need, and help you determine what your next steps should be. 

The post The Fundability™ Roadmap: Your Business Credit Guide appeared first on Credit Suite.

Aptible (YC S14) is hiring for our secure, compliant PaaS alternative to Heroku

Article URL: https://www.aptible.com/careers/

Comments URL: https://news.ycombinator.com/item?id=31600446

Points: 1

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Terra (YC W21) Is Hiring for a Founder Associate in London

Article URL: https://www.ycombinator.com/companies/terra/jobs/NGbGJeN-founder-associate

Comments URL: https://news.ycombinator.com/item?id=31605104

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Stores Are Stocked Like We're All Still Working From Home

With offices reopening and restaurants filling up again, the economy is struggling to adjust anew

The post Stores Are Stocked Like We're All Still Working From Home appeared first on Get Funding For Your Business And Ventures.

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NYC Legionnaires' disease outbreak: Second death reported

Health officials in New York City report that two people have died and at least 24 were infected with Legionnaires’ disease. The outbreak was located in the Bronx.

New comment by wmmounts in "Ask HN: Who is hiring? (June 2022)"

Alnylam Pharmaceuticals | Senior Software Engineer | REMOTE (US) | Full-time | https://alnylam.taleo.net/careersection/alny_ext/jobdetail.f…

Alnylam Pharmaceuticals is hiring a senior full stack software engineer to join our team focused on delivering data and informatics solutions for our research and development scientists. We are working to robustly bring RNAi therapeutics to patients around the world.

The position can be REMOTE, though we prefer a HYBRID or local presence to our Cambridge, MA, research facilities. Those with VISA considerations are welcome to apply.

New comment by mari_fazi in "Ask HN: Who is hiring? (June 2022)"

Komoot | Remote (UTC-1 to UTC+3) | Full- time & Permanent roles
Remote team of 100 people | 26 M users | 200k 5* reviews | App of the year various times (Google; Apple)

Komoot is an app that lets you find, plan, and share adventures with the easy route planner. Driven by a desire to explore, and powered by the outdoor community’s recommendations, it’s komoot’s mission to inspire great adventures making them accessible to all.

We are now looking for the following roles:

Roles:
– Senior Security Engineer (AWS, offensive security, honest security)
https://www.komoot.com/jobs/C34357309B/senior-cloud-security…

– Senior Android Developer (Kotlin, Java)
https://www.komoot.com/jobs/70502130AA/senior-android-develo…

– Senior Backend Engineer (Kotlin, Java, Scala)
https://www.komoot.com/jobs/9CD1EDEFD8/senior-backend-engine…

– Senior iOS Developer (Swift)
https://www.komoot.com/jobs/60748DE365/senior-ios-developer

– Senior Web Developer (React.JS, Node.JS)
https://www.komoot.com/jobs/579EC48537/senior-web-developer-…

For more information about us you can visit: https://www.komoot.com/jobs
Curious to know more about our recruitment process? Click here: https://www.komoot.com/jobs-process

Aptible (YC S14) is hiring for our secure, compliant PaaS alternative to Heroku

Article URL: https://www.aptible.com/careers/ Comments URL: https://news.ycombinator.com/item?id=31600446 Points: 1 # Comments: 0

Goalbook (YC IK12) is hiring senior engineers to impact special education

Article URL: https://jobs.lever.co/goalbookapp-2/0b735c81-09d8-401a-94e8-150728c3ec7b Comments URL: https://news.ycombinator.com/item?id=31597510 Points: 1 # Comments: 0

10 Best Email Marketing Softwares for Small Businesses

Ninety-nine percent of email users check their inbox every single day. 

That’s more high-intent traffic than any other avenue or platform you can use to reach your audience.

When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want until they unsubscribe.

Today, some small businesses have fallen into the trap of believing that email marketing isn’t beneficial. Don’t be one of them.

Eighty-one percent of small businesses see great results when they use email to acquire customers, giving them a key competitive advantage.

Let’s look at the best email marketing software you can use to achieve your goals.

1. Best Email Marketing Software for Multi-Channel Marketing: Omnisend

Omnisend is a popular marketing tool that caters primarily to small e-commerce businesses. It helps put everything in one place including your:

  • SMS marketing
  • social media marketing
  • email marketing

A study performed by Dot Digital shows the importance of email marketing in the e-commerce niche. They found that email yields an approximate 42 dollar return on every dollar spent. 

With Omnisend, you can easily create emails using a variety of templates and drag-and-drop editing tools—perfect for new and novice marketers.

This email marketing software is also great at helping you increase conversions by using discount codes, scratch cards, and various informative add-ons (like PDFs).

Key Features:

  • Pre-built templates for attractive emails without coding or advanced email knowledge.
  • Workflows that help you replicate top-converting email strategies.
  • Lead generation pop-ups that increase ROI.
  • Analytics dashboard for fixing mistakes and identifying opportunities.

Pricing:

One of the best features of Omnisend is its pricing structure. It’s free for up to 500 emails per month (perfect for small businesses) and 60 text messages. This includes automation, recommended workflows, and A/B testing.

Best Email Marketing Software for Multi-Channel Marketing - Omnisend

2. Best Email Marketing Software for Free Users: MailChimp

At one time, MailChimp was exclusively used as an email newsletter platform. 

Today, it’s a complete CRM platform that allows you to design landing pages, email capture forms, and much more. Its range of features helps small businesses stay organized and execute marketing strategies.

However, be warned. MailChimp does have limitations on the number of lists you can create and how accurately you can segment your audience. 

This requires you to have a firm understanding of your customer avatar.

Key Features:

  • Loaded with hundreds of integrations (for sites like Shopify).
  • Boasts a CRM product suite of automation tools, behavioral targeting, and more.
  • Provides appointment booking.

Pricing:

If you need an email marketing tool to help you scale on a low budget, MailChimp is a great option. When you are just starting out, you can access its wide range of features for free.

However, when your list is scaling and you’re ready to start spending, you can purchase plans for up to 10,000 emails a month. With email users expected to climb to 4.6 billion by 2025, now’s the time to act.

Best Email Marketing Software for Free Users - MailChimp

3. Best Email Marketing Software for Segmentation: ActiveCampaign

ActiveCampaign is the best email marketing tool for selling products to lots of different target audiences. 

Its segmentation capabilities allow you to easily separate your contacts into lists and customize your marketing for hyper-personalization (which reduces opt-out rate by 50 percent.)

Using “[Name]” at the beginning of an email simply isn’t effective anymore. You need to actively write a copy that caters to an individual’s specific pain points and concerns.

ActiveCampaign helps you organize your list, target effectively, and create emails that convert.

Key Features:

  • Design and write emails that convert for specific audiences.
  • Personalize emails based on various audience segmentation variables.
  • A/B test to identify what converts and what doesn’t.
  • Landing page builder.

Pricing:

While ActiveCampaign doesn’t offer a free plan, it is transparent and upfront with its costs. For $9 per month, you get email automation, content creation support, unlimited sending, templates, newsletters, and data-backed reporting.

Best Email Marketing Software for Segmentation - Active Campaign

4. Best Email Marketing Software for Scaling Up: Drip

An average cart abandonment rate of 69.82 percent leads to missed sales opportunities that small businesses can’t afford to lose. 

When you want to scale, Drip is one of the highest recommended platforms out there. It has plans for businesses of all sizes, so your spending will only grow as you do.

The cost is uniquely catered to you based on the size of your list at the time you subscribe.

If you’re simply “dabbling” into email marketing, you can get started with Drip. If you already have a list of 10,000 email subscribers that you want to start making use of, don’t worry, they have a plan for you too.

Key Features:

  • The editor has both templates and drag-and-drop features.
  • Data insights provide behavior-based automation.
  • Email and website integrations.
  • Industry-leading customer service.

Pricing:

Drip offers a 14-day free trial and, from there, it determines how much you pay based on the size of your list.

For example, at $19 per month, you can have 1,500 contacts and unlimited emails. At $209 per month, you can have up to 15,000 contacts and unlimited emails.

Best Email Marketing Software for Scaling Up - Drip

5. Best Email Marketing Software for Email Design: Stripo

Not every business needs complicated email software. Stripo does one thing and does it well.

It’s an email builder designed to integrate with other platforms like GetResponse and MailChimp. Use Stripo to access beautiful templates that allow you to create on-brand marketing messages. 

Key Features:

Pricing:

Stripo offers a “free for life” plan that provides access to free email templates, learning software, and email support. From there, you’ll have to upgrade to the basic plan of $15 per month.

Best Email Marketing Software for Email Design - Stripo

6. Best Email Marketing Software for Lead Generation: OptinMonster

At one time, OptinMonster was nothing more than a WordPress plugin. 

Today, it’s a standalone email marketing tool with many features like opt-ins, pop-ups, triggers, templates, testing tools, integrations, and analytics.

It’s the best option for businesses that want to generate leads simply because of the versatility of the campaigns you can run. Examples include an exit-intent popup, floating bar, or fullscreen slide-in. 

They have a lot of gamified options as well. If most of your target audience is Gen Y or Z, their attention spans are between 8-12 seconds. Not quite long enough to read an email. 

Gamification increases retention times, click-throughs, and conversions.

Key Features:

  • Great drag-and-drop templates.
  • Extensive integrations.
  • Gamified emails.
  • HTML and Java editing.

Pricing:

OptinMonster is so much more than an email marketing software. At just $9 per month for the basic plan, you gain unlimited access to marketing campaigns, segmentation, integrations, and a website if you don’t already have one.

Best Email Marketing Software for Lead Generation - OptInMonster

7. Best Email Marketing Software for Contests and Promotions: Wishpond

Wishpond is one of the most comprehensive email marketing tools we’ve looked at so far. If you can dream it, they offer it. 

Wishpond has integrations for e-commerce, email marketing, and automation.

It also has a comprehensive landing page builder loaded with features including promotions, and a dashboard for implementing social media growth into your email marketing. 

The tool also offers online forms for you to do surveys and ask your audience what they’d like to see or hear more of. It’s a great option for small businesses with high-ticket offers.

Key Features:

  • Landing page builder with templates and customizations.
  • Easy-to-design contests and promotions.
  • Referral suite with lead captures, generation options, pop-ups, and link sharing.

Pricing:

Wishpond is $75 per month for the basic plan.

This price tag comes with a red flag: don’t use this tool if you don’t already have an established email list of at least 100 people.

8. Best Email Marketing Software for Automation: Sendinblue

Sendinblue’s goal is to help you automate email marketing to save costs and protect your bottom line. It offers a comprehensive CRM, email templates, landing pages, and even social media integration—all in one place.

Email has a 60 percent conversion rate compared to social media’s 12.5 percent, but it can take a long time to design and execute a successful strategy. With Sendinblue’s guidance, you can truly have the “best of both worlds” with this email marketing tool.

Automation is the main thing that stands out about Sendinblue with its great workflow, targeted campaigns, triggers, and lead scores.

Key Features:

  • Integrations with e-commerce platforms.
  • Automation elements.
  • WordPress plugin with a 4.5-star rating.
  • Free CRM system.
  • Multi-channel marketing.

Pricing:

Affordability takes centerstage with Sendinblue. Their free plan contains an email template library, email personalization, design tools, campaigns, and up to 300 emails a day. From there, the light plan is $25 per month with no sending limits.

Best Email Marketing Software for Automation - SendinBlue

9. Best Email Marketing Software for Funnels: GetResponse

Sometimes you need to build your sales funnel before you build an email list, and that’s what GetResponse is all about. You can build your entire funnel using its email marketing software, and even implement a live chat feature on your site.  

Key Features:

  • Powerful automation enables detailed list segmentation.
  • Plenty of testing options to figure out what converts.
  • Funnel and landing page builder.
  • Live chat, social media, and SEO features.

Pricing:

GetResponse has a complicated pricing structure simply because of everything it offers. If you simply want to send emails and build one landing page, you can use the free plan for up to 500 contacts. If you want to unlock the automation and segmentation features, you’ll need to get their “Marketing Plan” at $48 per month.

Best Email Marketing Software for Funnels - GetResponse

10. Best Email Marketing Software for Content Creators: ConvertKit

Best Email Marketing Software for Content Creators - ConvertKit

According to ConvertKit, creatives sent 16 billion emails in 2021. That’s 530 every second.

How do you get noticed among all that noise?

When you want your personal brand to stand out, ConvertKit’s features will appeal to your audience. It offers a landing page builder, solid deliverability, and support for content creators.

The downsides are limited templates, lack of reporting, and a hefty price tag.

Key Features:

  • Run targeted campaigns.
  • Sell digital products and build your subscriber/follower base.
  • Simple to use and super basic.

Pricing:

ConvertKit offers a free plan but it’s incredibly limited. From there, your email list determines a price. When you hit 3,000 subscribers you need to upgrade to a $49 per month plan, allowing you to use funnels and sequences. To get newsletters and any decent data reporting, you’ll have to purchase a premium plan.

Frequently Asked Questions About Email Marketing Software for Small Businesses 

What’s the best email marketing software for small businesses?

Omnisend is the best email marketing tool for small businesses because it combines the right amount of features with an attractive price. Through it, you can execute a multi-channel marketing strategy and scale your revenue. 

Is email marketing beneficial to small businesses?

Email marketing is an incredible tool for small businesses and personal brands. Its average ROI of $36 for every $1 spent means that you are likely to see great business success from investing in high-quality and well-written emails.

Can my small business use email marketing software for automation?

Absolutely, tools like Sendinblue and Drip offer great email automation and triggers that help you make the most of your marketing efforts without requiring lots of time and attention. 

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Conclusion: Email Marketing Software Drives Real Results

It’s clear that email marketing software can help small businesses grow. 

When someone subscribes to your email list, you have their permission and it shows that they’re interested in whatever it is you offer.

Why not make the most of their engagement and sell to them?

Use the best email marketing software to build your list, increase your conversions, and ultimately, generate more revenue. 

Which email marketing software have you used? What do you like most about it?