We’re building Found so self-employed people have the support, structure, and confidence to work for themselves. Our founding team has hands-on experience with taxes and accounting, financial services and FinTech, self-employment, and scaling startups. Our team is dedicated to taking care of business banking, expense tracking, and tax saving so self-employed people have more time to do what they do best. We just raised our Series B from Sequoia, Lightspeed, and Founders Fund, and today we are expanding and scaling a product experience that thousands of Found customers use to run their businesses.
We are looking for experienced Backend Developers to join our Merchant Bank tribe. We are transitioning from a localised setup with regional banks to a unified Global Bank and building our systems with event-driven microservices architecture, and we’ll need an experienced Developer to take on the challenge.
1) Backend Developer (mid and senior) stack: Java, Kotlin, Spring Boot, AWS, Microservices [https://dev.bg/company/jobads/sumup-backend-engineer-kotlin-…]
SumUp is a leading financial technology company, operating across 32 markets. We empower business owners by enabling them to accept card payments in-store, in-app and online, in a simple, secure and cost-effective way.
Questions about the roles or the company?
Reach me at tamyres.rondon@sumup.com
Chances are, you already know the seo basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video … Continue reading How Providing Video Transcripts Boosts Your SEO
Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates.
However, we aren’t discussing any of that today.
Instead, I’ll explain how to use video transcripts to boost your SEO efforts.
This method is proven to enhance your search engine optimization, but it’s all the more vital today.
Most surveyed marketers realize how essential using video marketing is. In fact, according to research, 86 percent of businesses use video marketing, and 92 percent state that it’s an ‘important part’ of their marketing strategy.
However, if you want to get the most out of your videos, you can take it a step further and use video transcripts to maximize your SEO.
That’s not all, though.
There’s another reason video transcripts are so essential, and that’s accessibility, but more about that later. For now, let’s just focus on SEO.
Video Transcripts and SEO
Video transcripts are a valuable tool for SEO, and there are several ways that they contribute to your site’s visibility.
First, transcripts make your video content accessible to a wider audience, including those who are d/Deaf or hard of hearing or prefer to watch videos with the sound down. This can help you attract more viewers and get more engagement on your site.
Looking for a way to get your videos indexed by search engines? Then add transcripts. They enable search engines to crawl your video content and give context to the information you’re sharing. You can see your indexed videos in GSC’s new video indexing report as well.
You can use transcriptions for internal link-building opportunities on your website. Do you have content complimenting your transcriptions and giving the visitor extra value? Then link to it and keep your visitor on your site for longer.
Transcripts provide valuable keywords and phrases that you can use to optimize your videos and improve your ranking in search results.
Additionally, you can use transcripts as part of your overall SEO/content strategy. For instance, you can use them to create various forms of written and visual content, including:
blog posts and eBooks
individual quotes for social media
graphics
infographics
How To Start Transcribing Your Videos
So we’ve established that video transcriptions can be an SEO boon for you. But how do you get started?
One method open to everyone is manual transcription: just typing up the content word-for-word yourself. Of course, this is the most affordable option, but also the most time-consuming. You don’t just need to type it; you need to edit and format it to perfection.
Now, I can understand if the manual option doesn’t appeal to you, but other methods are available to you, like:
Mobile apps: There are now many mobile apps that can be used for transcription purposes. Some of the best mobile apps for transcriptions include Otter and Trint.
Use Google’s automatic captioning: YouTube’s speech recognition software creates automatic closed captions for YouTube long-form content, live videos, and Shorts.
Speech narration and dictation software: You can use software like Dragon Naturally Speaking to dictate transcripts, but you’d still have to edit, proofread, and format the completed piece.
Free transcription tools: Descript and oTranscribe are just two of the resources that allow you to do transcriptions. Descript also has paid options.
Google’s doc’s voice commands: If you have Chrome, you can use Google’s free voice typing. To use it, open a document, go to docs, select ‘voice typing’ and wait for the microphone icon to appear. Click the icon, and you’re ready to start dictating. To finish the transcription, click the ‘microphone’ icon again.
Speech-to-text application programming interfaces (APIs): Amazon Transcribe and Deepgram are two examples, but there are many more to choose from. Deepgram gives you a free $150 in credits when you sign up, and new users to Amazon Transcribe get 60 minutes free a month for the first year.
Use captioning: By 2050, the World Health Organization predicts that almost 2.5 billion people will likely experience hearing loss, while 700 million may need hearing rehabilitation. Providing closed captions is a simple way to make video content accessible, and you can add them automatically to your YouTube content.
Best Tools for Video Transcriptions
Transcription services have come a long way since they first emerged. Over the years, the quality of transcription services has improved drastically, and as I highlighted above, you’ve got plenty of methods to choose from.
Here are a few to consider, many with a free trial if you want to give them a spin.
Rev
Rev is a popular transcription service that offers high-quality, accurate transcriptions of audio and video files and a simple pricing structure of $1.50 a minute.
It couldn’t be much easier to use. Simply go to the audio and video transcription option and click the ‘upload your files’ button. Next, upload or drag and drop your files, or paste the URL. Then sign in/register, and pay.
The standard package starts at $10 an hour and is suitable for shorter projects. Premium is $5 an hour plus $22 per month per user and is best suited for teams. For Enterprise pricing, you need to speak to the Sonix team.
Features include 35 languages, automated subtitles, an SEO-friendly media player, and secure storage.
Scribie
Scribie is a transcription service offering fast, accurate, affordable transcripts. The company has a team of transcribers who are experts in different fields, such as medical, legal, and academic transcription.
The company has 40k transcribers and converts transcriptions from audio to text. Pricing starts at .10 cents per word for automated or .80 for manual transcriptions.
You can also choose from three pricing packages: pay-as-you-go, Pro and Enterprise. Pro is $9 monthly, and yearly subscriptions are available too. For Enterprise subscription pricing, contact sales.
A few more worth a mention include:
TranscribeMe: This transcription service offers high-quality transcripts at an affordable price. They also provide a free trial so that users can test out their services before committing to a purchase.
Trint.com: Trint is a web-based platform that uses AI to transcribe your videos. It offers three paid plans, monthly and annual subscription options, and a free seven-day trial.
Best Practices for Using Your Video Transcripts To Boost SEO
Creating transcripts is not just complementing your video, but also providing additional content that is beneficial for SEO purposes.
Here are some tips for using your transcripts to optimize your videos for SEO:
1. Make sure the keywords and phrases you include are relevant to the topic of your video. For example, if your website is about aging well, you could include ‘tips for aging well’ or ‘advice for aging well’
2. Use a variety of keywords and phrases throughout the transcript. Keyword stuffing, the practice of adding excessive keywords without proper context, must be avoided at all costs.
3. Place keywords at the beginning of sentences and paragraphs whenever possible.
4. Check the accuracy of the transcript against the audio track to ensure accuracy.
Video Transcriptions and Accessibility
Away from SEO, there’s another reason why you’d want to use transcriptions and closed captions with your video.
It stands to reason that the more people can access your content, the wider you can spread your message. Providing transcripts helps the millions of people who have hearing problems or are registered as d/Deaf. 61 million people in the U.S. have some form of disability, so it’s important to use all accessibility measures to open doors for those people.
The Americans with Disabilities Act (ADA) means websites must be accessible. Providing transcripts helps achieve ADA compliance.
While there is some debate on the exact nature of legal requirements, there can be consequences. Therefore, if you’re unsure, get some clarification from an expert familiar with the laws.
FAQs
How Can I Transcribe My Videos?
There are several free and paid options available. As well as software, you could use transcription agencies; however, this may be a more expensive option. On the other end of the spectrum, you have manually transcribing them yourself, but this can be extremely time-consuming.
What Are the Best Video Transcription Tools?
It all depends on what you’re looking for and the volume of content you need transcribing. For example, if you’ve got a lot of content to transcribe, a subscription may work out cheaper. Alternatively, if you’re looking for the occasional transcription, then pay-as-you-go services may be better for you. Take advantage of some free trials and see which option works for you. Then, look at whether the tool is within your budget and offers value to your overall SEO efforts.
Conclusion
Sold on transcripts for your videos yet?
Providing video transcripts can help boost your SEO in several ways, such as helping the search engines index your site, increasing your ranking, and providing link-building opportunities.
However, video transcripts do far more than give your site a valuable SEO boost: they also provide greater accessibility for people with hearing loss and for people who may prefer to watch content with the volume turned down when they’re in public.
By using video transcripts, you can get the most out of your online video content by using it as part of your overall SEO strategy to get your content out to more people.
Do you use video transcripts for SEO? How do they help you and your visitors?
After a seven-game stretch without a long ball, New York star Aaron Judge hit his 61st home run of the season Wednesday night against the Toronto Blue Jays, tying Roger Maris’ American League record, a day after the Yankees clinched the AL East crown.
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly.
Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to take programmatic advertising into 2023 and beyond.
Now, enough about the future. What if you’re not so familiar with this type of marketing? How does programmatic advertising work? How are others using it? More importantly, is it right for your business?
In this article, I discuss all of that and more, starting with the basics.
What Is Programmatic Advertising?
Programmatic advertising is the automated buying and selling of digital advertising space over the internet.
Here’s how it works.
Two main platforms are involved: a supply-side platform and a demand-side platform.
By using programmatic technology, ad space gets bought and sold in real-time through automated auctions on a demand-side platform (DSP). This process happens instantaneously, with the winning ad displayed on the publisher’s website or app. This means that ads can be bought and sold more efficiently and at a lower cost.
When targeting ads, marketers first identify their target audience and then set parameters, such as geographic location, age, gender, interests, etc. They also specify how much they want to pay for each ad view or click.
Aside from the ease of automation, programmatic advertising allows for better targeting of specific audiences. The golden rule with this type of marketing is it only does well if you target the right prospects with your ads.
Programmatic advertising relies on data, meaning marketers can direct their ads to people based on their interests, location, internet searches, or even what they’ve bought before. All this makes the ads more relevant to the individual, and likely results in more clicks and conversions.
For instance, if you’re selling health foods in California, you’d want to target fitness enthusiasts in the area.
Publishers also benefit from programmatic advertising because it allows them to sell ad space more efficiently. They can target specific buyers interested in their content and sell ad space on an impression-by-impression basis.
Second, programmatic advertising is efficient and effective. For many marketers, programmatic advertising is an ideal hands-off approach to buying ads; it allows advertisers to buy ad space in real-time, which means they can get their ads in front of the right people quickly and at a lower cost than traditional methods.
Third, programmatic advertising is constantly evolving. Marketers can use it to target not only consumers, but also businesses. As new technologies emerge, programmatic advertising is likely to grow and adapt, becoming even more effective.
However, perhaps the main reason behind programmatic advertising’s success is simple: it gets results.
For example, when Grapeseedmedia.com worked with Lights.com, the campaign created a Return on Advertising Spend (ROAS) of 316 percent, a Cost Per Acquisition (CPA) of $26, 179 newsletter signups, and a 25 cents cost per page visit. This is four times the industry benchmark.
Another case study shows how a campaign for Grand-Hyatt achieved revenues of $1, 647,787 during the nine months it worked with the agency. In addition, by using display advertising, Facebook, and Google, the agency gained:
A 1,017 percent ROAS.
Over 3,000 Facebook page likes
A $275 average daily rate, which is $12 higher than the overall average
Along with 2.5 times more room nights from the Hyatt.com website.
The strategy behind the campaign included:
Showing messages to people actively searching and engaging with Google’s search results.
Focusing on users depending on their travel patterns to New York by analyzing data from Hertz and American Airlines, among others.
Targeting audiences in the trip planning phase of the customer journey
Now, let’s look at the different types of programmatic advertising available.
What Are the Different Types of Programmatic Advertising?
There are three types of programmatic advertising and four main formats available:
Open Auctions: Otherwise known as real-time bidding (RTB). This process is where ad inventory is bought and sold via a DSP or SSP.
Private Auctions: These are sometimes called ‘closed deals’ and are only open to invited bidders.
Preferred deals: Rather than auctioning ads, these provide programmatic advertising at a fixed price to a buyer.
Typically, programmatic advertising comes in four formats: display, video, banner, and in-app ads.
Video advertising is ideal for grabbing people’s attention through imagery, narratives, and sound.
Banner ads consist of a graphical image or animation placed on a web page, along with a URL to direct visitors to a website.
Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. Native ads are less intrusive than banner ads and other online advertising, and can appear in various formats, including in-feed content, search results, and recommendations.
In-app ads are a type of advertising shown within an app. This can include banner ads, interstitial ads (full-screen ads), video ads, and native ads. In-app ads can be a great way to monetize an app and generate revenue.
Is Programmatic Advertising the Right Fit for Your Business?
You’ve read all about the benefits, but how do you know if programmatic advertising is the right fit for your business? That depends on a few factors, such as your target audience and marketing goals.
Below are some reasons why you might want to consider using programmatic advertising:
Volume targeting: if you’re looking to reach a large audience quickly and easily, programmatic advertising may be a good fit for you. Through automation, programmatic platforms allow you to focus on specific audiences according to interests and behaviors to reach more people in less time.
Managing your budget: As programmatic advertising lets you target specific groups, it can be budget-friendly. However, depending on the size of your business, the advice is to spend no more than 6-20 percent of your overall marketing.
What are your goals? Programmatic advertising can help you achieve various marketing goals, such as increasing brand awareness, generating leads, or driving sales.
What type of media do you want to use? Programmatic advertising offers you a variety of media types, including digital and in-app ads.
You need to be comfortable with the idea of automation and trusting algorithms to make decisions about where your ads should run.
Additionally, there are occasions when programmatic advertising may not be for you. If view-through-conversions aren’t of value to you and you haven’t tried display advertising before, then programmatic advertising may not be the ideal match.
How Much Does It Cost?
Programmatic advertising uses cost per mile (CPM), meaning you’re charged per 1,000 impressions.
However, other factors impact the cost of programmatic advertising. These depend on several factors, such as the type of system used (real-time bidding or private exchange), the amount of competition for ad space, and the quality of the ad space.
How Do You Integrate Programmatic Into Your Existing Ad Plans?
Suppose you’re looking to introduce programmatic advertising into your marketing mix. In that case, you can do a few things to help get your campaigns off to a flying start, like:
Defining your objectives: What do you want to achieve with your programmatic advertising? Do you want to increase brand awareness, drive increased website traffic, generate more leads, or improve your ROI? Once you know your objectives, you can start setting specific goals and determine how to measure them.
Set realistic goals: It’s important to set achievable goals; otherwise, you’ll only be setting yourself up for disappointment. Be sure to consider factors like budget and available resources when setting your goals.
Decide on your Key Performance Indicators (KPIs): KPIs measure if you’re on target regarding your business goals. For example, if you were working on SEO, featured snippets might be a desired KPI. Everyone wants something different from their programmatic advertising campaigns. Therefore, the KPIs you choose stem from what you’re hoping to achieve and what success means to you. Some key performance indicators to keep an eye on include:
click-through rate (CTR), which is a metric that measures how often people who see your ad click on it. A high CTR means that your ad is relevant and interesting to your audience.
cost per click (CPC): CPC is an important metric for measuring the success of online advertising campaigns. By understanding how much each click costs, advertisers can better assess the ROI of their campaigns and make necessary adjustments to ensure they are getting the most bang for their buck.
conversion rate, or the percentage of people that make a purchase when they visit your website.
cost per acquisition, which is the cost of acquiring a new customer through an ad campaign.
Decide on the type of ads to use: You can select from In-app ads for getting more downloads, banner ads for brand awareness and retargeting, video advertising for engagement, and native advertising for brand awareness and engagement in a user-friendly format.
Sign up for a DSP: Examples include Amazon DSP, MediaMath, or RocketFuel. However, there are plenty more, and it’s best to do your own comprehensive research before you decide which platform is right for you.
Create your budget: Some networks have pre-determined budgets, while with others, you work to your budget. There are a lot of different resources out there on how to optimize your budget.
Decide who to target: This is when it gets personal. Ideal customers are identified by many factors, including interests, buying behaviors, location, languages, operating systems, and plenty of other factors.
Choose your SSP: Turn to options like Google Ads Platform, AdSuite, or OpenX to get you started in your search.
Next, upload your creatives and set up your ad markups.
Use the above only as a guide, and follow the step-by-step instructions for your chosen platforms.
Once you’ve launched, analyze your data and keep tweaking until you get the results you’re looking for.
Finally, I’ve got another article for you if you’re looking for more ways to implement programmatic advertising.
Programmatic Advertising Success Stories
Now you see the potential of programmatic advertising, here’s a look at some success stories.
Agency Pubmatic worked with a Chinese mobile app games developer with an audience of 40 million. The developers sought a suitable in-app monetization solution to improve the overall customer experience and scale demand.
Pubmatic’s solution was an Openwrap SDK, which allows advertisers to optimize their in-apps earnings. The result was:
A 10.6 percent daily average fill rate lift
A 16.4 percent daily ARPU lift
A 14 percent eCPM lift
For another example, World of Warcraft is one of the most popular online video games with a turnover of $6.9 billion. However, that doesn’t mean its makers, Blizzard, didn’t want to reach out to new audiences. It wanted an advertising campaign that would:
Improve brand awareness and drive qualified traffic.
Enhance awareness for upgrades and game launches.
Develop a healthy return on ad spend.
Increase traffic away from usual sources like Google, YouTube, and Facebook.
To achieve this, Advent Technology used in-app advertising in the form of rewarded video advertising. It also:
Created a full-funnel retargeting solution.
Allowed Blizzard to own the data.
Used retargeted strategies to enhance re-engagement.
The campaign led to an 8.6 percent click-through rate, compared to YouTube’s average of 0.33 percent for audible and viewable on complete (AVOC).
FAQs
What is Next for Programmatic Advertising?
In the fast-approaching cookieless society, we’re likely to see more focus on customer engagement through impactful and engaging creative media based on quality over quantity, with more emphasis on engagement-driven metrics. Artificial intelligence is also likely to play a role in programmatic advertising in the future.
How Does Programmatic Advertising Work?
Programmatic advertising is a type of online advertising that uses computerized systems to purchase ad space in real-time. Advertisers bid on ad space through an auction system, with the highest bidder winning the ad spot.
What is Programmatic Display Advertising?
Programmatic display advertising is a type of online advertising that uses programmatic technology to purchase ad space and target audiences.
When Did Programmatic Advertising Start?
It may sound like a new development, but programmatic advertising has been with us since 1994. The first banner ad was for AT&T’s ‘You Will’ advertising campaign.
Conclusion
If you’re looking for an effective and efficient way to reach potential customers, then programmatic advertising could be your answer.
Not only is programmatic advertising affordable and it can deliver you a high ROI, it automates buying digital ad space, saving you much-needed time.
Programmatic advertising also lets you target your ideal customers with precision, while delivering ads in real-time, potentially saving you money.
However, this type of advertising may not be suitable for everyone, especially if you haven’t started with regular digital marketing and don’t have a lot of data to go with.
Do you use programmatic advertising? How does it compare with other methods?
Helios (https://www.gethelios.dev) | United States | Full-time | Remote | Sales and Marketing Leadership
hey folks we’re looking for sales and marketing leadership at Helios. We’re a fast growing startup in the world of Distributed Tracing successfully selling in Israel but looking to expand to the US.
Remote (so anywhere in the US), not interested in agencies, but good people. If you or someone you love might be a fit hit me up: Kendall at gethelios.dev
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