Dak Prescott suffered a thumb injury in the Dallas Cowboys’ loss to the Tampa Bay Buccaneers on Sunday and is expected to be out for multiple weeks.
It will be the second time in his career that Prescott will miss significant time as he suffered a gruesome ankle injury during the 2020 season. After the 19-3 loss, Prescott addressed reporters with a cast on his right hand. He was diagnosed with a fractured right thumb.
“Yeah, it’s very disappointing, but injuries happen. Can’t necessarily control it. Just unfortunate. I’m obviously going to miss some time, not be there for my team. That’s what hurts more than anything, especially after the start that we just put out there,” Prescott said, via Pro Football Talk.
“I wanted to be able to respond and not necessarily having that opportunity for several weeks. Yeah, it’s unfortunate, but I’ll do what I’ve always done anytime adversity comes. Take it on head first, and I’ll give my best, and I’m sure I’ll come out of this better.”
Cowboys owner Jerry Jones said the injury was not season-ending, but he’ll miss a few games.
Prescott said he thought he “jammed” the thumb when he suffered the injury with about 6 minutes remaining in the game.
“I mean, I’ve hit on however many bodies, a lot in my career, and never really had anything [except] maybe a jammed finger, and I actually thought that’s what it was,” he said. “The next play I realized I couldn’t grip the ball, let the sideline know. Then, when I got off, I told the trainers the same thing. I said, ‘I can’t grip it. I feel like if you yank it, I’ll be OK,’ and I came in and got X-rays and things were different.”
Dallas was dealing with offensive line issues all night. The Cowboys lost Tyron Smith in training camp and moved rookie Tyler Smith from guard to tackle ahead of the opener.
Most people don’t use a tool without looking at a manual.
But it’s even better if someone can explain it to you.
I want to make sure you know how to use Google Keyword Planner to its full potential.
Let me give you that insight, starting with the basics.
What is Google Keyword Planner?
Google Keyword Planner (GKP) is an SEO tool designed to find keywords with sufficient search volume. Finding keywords with enough search volume allows a website to be indexed and ranked.
Whether you are in charge of an active website, blog, or e-commerce site, you can use GKP to
generate more traffic, promote apps, and create paid campaigns, among other uses.
Why is Google Keyword Planner Useful?
The main attraction of Google Keyword Planner is that it is developed by Google itself. You can’t get much better than that in the search engine segment.
“But Neil, aren’t there other keyword planners that do the same?”
Of course, and with great features, but not as complete as Keyword Planner.
The more you explore the tool, the more value you find.
Here’s why it’s an above-average tool.
Accessing Google Keyword Planner
What’s great is you don’t have to spend a dime to gain access and get started.
But you do have to create a Google Ads account first.
Even if you’re not planning on exploring ads on Google, you’ll need to create an account to use Keyword Planner.
AdWords just takes a couple minutes to set up. Then, you’re ready to start planning.
Following the ‘Google Ads Account’ prompts, you’ll want to ‘Create a campaign without a goal’s guidance.’
After you confirm your business details, find the ‘Tools & Settings’ icon to reveal the menu for ‘Keyword Planner.’
Now that you’re ready to use the Keyword Planner, let’s put it to work.
How To Use Google Keyword Planner Step-By-Step
You’ll start from this screen and decide if you want to ‘Discover new keywords’ or “Get search volume and forecasts.”
Since I want to show you some new ideas, let’s click ‘Discover new keywords.’
When looking for new opportunities, you can gain insight into what your potential audience or customers are searching for.
Getting specific will help you hit your target audience in a way that feels natural.
These new terms make the start of your campaign.
These new terms will be the basis of your new content.
Step 1: Keyword Discovery
From “Discover new keywords,’ you have the option to ‘start with keywords’ or ‘start with a website.’
Say you’re a sterling silver jewelry brand and want to compete for new keywords. Let’s see what new content you can rank for.
Step 2: Organic Keyword Search
Under ‘Enter products or services closely related to your business,’ let’s play around with keyword possibilities. You can change the language and location or choose not to include brand names in the results.
I would skip ‘Enter a domain to use as a filter’ so we’re not limited in our results.
Let’s test out some broad keywords.
Think of the key products or services in relation to your business. From here, we’ll see if they have some high-yielding opportunities.
Step 3: Analyze Keyword Results
Many keyword results will load. Based on what’s presented, here’s what we have:
Keep note of how being broad yet specific to your business offerings will show users’ search intent. You can even see which factors change over time. Maybe everyone is searching for jewelry near Christmas time. With this information, you can use these keyword variations to meet their needs.
The more insight you have, the more strategic you can be. You will know to order more of a certain item or see where you can expand your product offerings.
This is what everyone loves about GKP.
What To Do With Your Google Keyword Planner Results
How you use the Google Keyword Planner tool will depend on what you need to know.
Based on your inputs, let’s analyze the results together.
We can filter the list now, aiming for keywords best for you from the ‘Keywords Results Page.’
You can break things down like this based on these features: locations, language, search networks, and desired date(s).
What does this mean?
‘Locations’ is easy. This pertains to which country or region(s) you consider your target market.
‘Language’ pertains to the native tongue of that country or region(s) you consider your target market. You’ll need to make sure the language and context you use in your content is accurate to the area.
‘Search networks’ pertains to where you want to have your ads displayed. I think Google is the option that makes the most sense. This also includes Google’s search partners, like YouTube.
‘Desired date(s)’ will depend on the period you want to review. The last 12 months is a good starting point unless you have a special search need.
Once you filter from here, you can analyze keyword ideas.
Using the Google Keyword Planner tool for desired keywords looks like this: keyword (by relevance), average monthly searches, and competition. A bonus is the top of page bid, which assesses that keyword’s potential for monetization. The higher the bid, the more likely heavy traffic it’s driving in.
But let’s break down these points.
Keyword (by relevance) results pertain to what Google says is most relevant in relation to the keyword or URL you input.
Average monthly searches pertain to the range of the search volume. Think of this as a rough estimate until you plan your campaign and review the impressions. Impressions will show you the exact number you will likely yield.
Competition pertains to those bidding on the same keyword(s) as you. Keep this number in mind when analyzing any user search intent. Your potential leads are within these results.
Get your technique together because these results will be how you beat your competition.
Ubersuggest vs Google Keyword Planner
Your SEO keyword planner options only get better.
There are many SEO tools that are just as effective and free like the Google Keyword Planner.
In fact, there are tools like Ubersuggest that have the same features — if not more.
But don’t take my word for it.
Let’s compare the two.
Every tool comes with pros and cons.
Some common downfalls of the GKP include average search volumes. Remember how I told you really have to look close at impressions for the exact number? This confuses users and makes them question the value of these results.
In comparison to the GKP, Ubersuggest is recommended for keyword results when generating content ideas. There’s a wide range of options within the features to find more and more ideas. This is something Google Keyword Planner couldn’t sustain, leading to the removal of the ‘Closely Related Ideas’ feature. Since this feature is no longer available, users are turning to website filtering through GKP. But it is lacking in delivering an array of keywords to create content topics from.
Ubersuggest picks up where GKP lacks — offering keyword ideas. The keywords are formed from similar websites, packaged in content ideas, and even keyword clusters. From clusters of keywords, you can broaden your reach and still stick to one general keyword idea.
I also enjoy the newest keyword feature, ‘Keyword Visualization.’ Meaning you can discover how people word things for their search and stem out to other options.
With Ubersuggest, you don’t have to miss these opportunities (which many have complained about with GKP). This happens because insights aren’t visible at the time of the search, or are based on the ads running.
When you have to make predictions, this isn’t helpful in your planning phase.
While Google Keyword Planner is a great tool, sometimes, you have to use one too many hacks for it to work in your favor.
I want to get you acting on your results faster.
Ubersuggest Free Features
You want a keyword planner that’s going to work with your goals.
It’s even better if the tool can expand on them.
That’s what Ubersuggest does.
These results for ‘sterling silver jewelry’ are immediate and expansive.
GKP, by comparison, takes a little more time for you to get used to the tool in order to yield the information you need.
Use the results from Ubersuggest to generate traffic and ultimately form content strategies.
Use them wisely in headlines and articles and watch your audience grow with quality.
This is what makes Ubersuggest worth it.
Plus, if you need quick and accurate results, this tool gets the job done.
FAQs
Is Google Keyword Planner still free?
Yes, it is still free. All you need is a Google Ads account. If you don’t have one, sign up and follow the on-screen prompts. Go to “Tools” located at the top right of the screen to “Discover new keywords” or “Get search volume forecasts.” Now, you can get to work on your SEO-driven keywords search.
Can you use Google Keyword Planner for SEO?
Yes, under “Discover new keywords,” you can start finding keywords that closely relate to your product or service. You can even enter a domain you want to review. You will then be able to filter and sort through the data you need to analyze which keyword ideas will benefit you.
Conclusion
Google Keyword Planner is a fantastic tool, and it only gets better the more you master it.
Despite being tied to the ad platform, it remains a great choice for top- and middle-funnel content marketing strategies.
Although the tool has its drawbacks, other tools can assist you to get around them. Make sure you have the exact data you need to decide how to proceed with your efforts.
If you’re looking for that supplementary tool, Ubersuggest can help you extract exact data.
I want you to have a leg up on your competition. This will be possible with the new agent to draw the data points you need for success.
So, give Ubersuggest a try against or with Google Keyword Planner and tell me what you think.
What has your experience with Google Keyword Planner been like? Have you tried Ubersuggest’s free capabilities as well? Tell me which one you prefer.
Do you need a little help improving your rankings? Then you could use the services of an SEO consultant.
Chances are you already know the basics of SEO, but are maybe struggling to get the results you want, especially with all the other work you have on your plate.
An SEO consultant could be the answer. These are independent experts who provide a range of services to boost your rankings.
Being an SEO consultant is a multifaceted job that requires a lot of different skills. Unlike an agency, they typically work on their own and thus need to wear many hats. But they can be a perfect fit to businesses that are struggling to rank.
We answer all those questions and more. By the end, you’ll know everything you need to know about what an SEO consultant is and what they do.
What Does an SEO Consultant Do For Their Clients?
SEO consultants provide a range of services to their clients to help them get better rankings. They will implement a variety of strategies and best practices, including the following:
Conduct an SEO audit. An SEO audit is an in-depth analysis of a website’s ability to rank in search engines. It will look at your site’s content, technical SEO, backlinks, competitors, and more. An SEO audit will highlight ways a site can improve its SEO and a strategy for how to achieve those improvements.
Keyword research. Keyword research is the practice of finding relevant keywords that a website should aim to rank for. If a business hasn’t done any SEO before, it may not be targeting any keywords. Even if they have worked with an SEO agency in the past, it may not be targeting the best keywords.
On-page SEO. On-page SEO is the process of optimizing the technical aspects of a website to meet Google’s best practices. This can include improving the site’s content, optimizing tags and metadata, improving site speed, and making the site more secure.
Link building. The more and better quality links a website has, the easier it will be to rank for high competition keywords. If a site’s authority is low, an SEO consultant may create one or more link building campaigns to improve the site’s backlink profile.
An SEO consultant will also provide a monthly reporting service to clients. The report will cover current rankings, work completed by the consultant, and any subsequent improvements.
Signs You Need An SEO Consultant
It’s usually pretty obvious when you need an SEO consultant. If your website isn’t generating leads or conversions from organic traffic — and you consider Google and other search engines to be an important part of your marketing strategy — then it’s a good idea to work with an SEO consultant.
Here are some other signs it’s time to consult a professional:
Your Website Traffic is Flatlining
Traffic from search engines is the most basic indicator of whether an SEO strategy is working or not. If your traffic isn’t increasing over time (or it’s decreasing), then you either need to work with an SEO consultant or replace your existing one.
Search traffic won’t be important to some businesses. But those businesses are very rare. Even if you don’t think search traffic is important for your business, it probably is. Did you know that 51% of shoppers use Google to research an online purchase they will make? That’s a huge audience you are missing out on if you don’t rank in Google.
You’ve Been Penalized by Google
Have your rankings tanked after a Google core update? Google has likely penalized you for breaking its best practices. Google penalties are notoriously difficult to overcome without the help of a search professional, and there’s a risk you could do even more damage trying to fix the problem yourself.
If you get an email like the one below, hiring an SEO consultant may be your best bet.
As well as helping your site recover from a penalty, an SEO consultant can help you avoid getting hit with additional penalties in the future by abiding by Google’s webmaster guidelines.
Your In-House Team Isn’t Working
Some businesses try to build their own SEO team in-house or hire a marketing manager with experience in several areas of digital marketing. Unfortunately, this doesn’t always work out. Not only will an SEO consultant be more experienced than an in-house team, but they will also be cheaper — even if your SEO department is just a single person.
You’re Too Busy to Do SEO
Even if you or your marketing manager are SEO experts, there’s no guarantee you’re going to have time to implement strategies to improve your rankings.
SEO is an important marketing channel, but other tasks take precedence. If you’re rushed off your feet dealing with customers, suppliers, and shareholders, then outsourcing the work to an SEO consultant is a smart move.
How To Find An SEO Consultant
Finding an SEO consultant isn’t hard. But finding a good one is. First, let’s look at some of the most common ways to find an SEO consultant:
Ask your network. Speaking to people you know and trust is one of the best ways to find an SEO consultant. If a fellow business owner or manager knows of a great SEO consultant, they’re usually happy to recommend them. As an added bonus, you’ll know they can deliver.
Run a Google search. Unsurprisingly, Google is a great source for finding an SEO consultant. A quick search for “SEO consultant” serves up over 45 million results. If a consultant is ranking well on Google, there’s a good chance they know what they’re doing. This shouldn’t be the only factor you use in your decision, however. Just because they rank high on Google doesn’t mean they’ll be able to do the same for your business.
Use online directories. There are several online directories that collect reviews about SEO professionals. Clutch, UpCity, and G2 are great places to start. Once again, take these reviews with a pinch of salt. Just because a consultant is topping the rankings doesn’t mean they are the best for you. Like Google, they are a great way to get a shortlist of suitable candidates rather than pinpoint one.
Look through SEO blogs. Popular SEO blogs like Search Engine Land, Search Engine Journal and The Moz Blog can be a great source of potential SEO consultants. They don’t just host the opinions of journalists; SEO professionals routinely write how-tos and thought pieces on these sites.
Post on job boards. Job boards like Upwork, AngelList, and Dynamite Jobs are great places to post an ad. The beauty of this method is that SEO consultants will come to you, meaning all you have to do is interview them. What’s more, many of these job boards vet applicants before they can even apply.
Traits of A Good SEO Consultant
There are several traits that set great SEO consultants apart from the rest. I recommend you look for the following attributes when interviewing potential candidates.
Several years of experience. You don’t want a rookie SEO as your consultant. The longer an SEO consultant has been working in the industry, the better. They’ll have worked on more sites, have a better understanding of what works and have more case studies to back up their success.
Proven results. Any SEO consultant worth their salt will have a string of case studies to back up their work. They should be able to show exactly what they did to improve a previous client’s rankings and the impact they had. They should also be happy to put you in contact with previous clients.
A long-term vision. You want an SEO consultant that’s in it for the long haul, not someone who is going to leave you for a new client after a couple of months. So choose a consultant who explains the long-term benefits of SEO to your business and has a roadmap of how you can achieve them.
Sees the bigger picture. SEO is just one part of a holistic marketing strategy, and a good SEO consultant will appreciate that. As such, they should help you fold your SEO strategy into other marketing initiatives and be willing to work with other team members and departments in your company to improve your broader marketing goals.
SEO Consultants vs. SEO Agencies
SEO consultants aren’t the only professionals you can hire to improve your rankings. You can also work with an SEO agency. While SEO consultants are usually one-person companies, SEO agencies can have five, ten, or even hundreds of employees.
While there are similarities in the services both an SEO consultant and an SEO agency can offer clients, there are also some pretty big differences between the two.
SEO Consultants May Require Your Help, SEO Agencies Won’t
If you choose to work with an SEO consultant, then you’re probably looking for a personal, one-to-one service. What you might not realize is that they will probably need your help to improve your rankings, too. Because SEO consultants work on their own, they typically don’t have the resources to provide a done-for-you service. That means they could ask your team to write additional content, change your website or perform other SEO-related tasks.
That’s very different from an SEO agency that has the capacity to perform every SEO task in-house.
Agencies Cost More, But You Get More For Your Money
Agencies will usually charge more for their time than SEO consultants. That’s because they have staff to pay and overheads to cover, whereas SEO consultants typically work from home. For smaller businesses, that may mean an SEO consultant is the way to go.
But other businesses may want to pay more for an agency because they know they’ll get more bang for their buck. That’s because an agency gives you access to dozens of experts rather than just one. Having more people working on your project also means you get work delivered quicker. There’s a good chance you’ll see results faster, too.
Both Agencies and Consultants Offer Great Advice
At the end of the day, if you choose a good SEO consultant or SEO agency, you’ll still be receiving excellent advice. Most consultants and agencies are dedicated to their craft, go to the right conferences and test cutting-edge tactics. You may get access to a few more experts when you work with an SEO agency, but that doesn’t make an SEO consultant any less professional.
FAQs
What is an SEO consultant?
An SEO consultant is an independent professional who helps businesses rank better on search engines.
What does an SEO consultant do?
An SEO consultant provides a range of services to improve the search rankings of Google. This includes an SEO audit, on-page SEO, and off-page SEO.
What skills should an SEO consultant have?
An SEO consultant needs a range of skills. They must have technical skills to improve on-page SEO, be able to create great content, and be a good communicator.
How can I find a good SEO consultant?
You can find a good SEO consultant by searching review sites, running a Google search, asking your network, and posting on job sites.
Conclusion
SEO consultants can deliver incredible results to small businesses, helping them to improve every facet of SEO. From link building to on-site optimization, a good SEO consultant can do it all.
But they aren’t always the right choice for everyone. For some businesses, working with an SEO agency is a better choice. If you have the budget, an SEO agency will help you get more done in less time, supercharging your results in the process.
Whether you’re hiring an SEO consultant or an SEO agency, you can look in many of the same places and search for similar traits. Or you can ask my agency for help.
So what’s right for your business? An SEO consultant or an SEO agency?
SEEKING WORK | USA | Remote
BrewApps, we are a mobile app development company. We are located in the US and have our offshore development center in India. BrewApps was founded by two partners with 10+ years of experience in software development industry, with experience working with Silicon Valley tech giants like Apple. We specialize in building products, services, and MVP demonstrations for well-established and early-stage businesses worldwide.
Our Specialty – Mobile App Development
Frontend Technologies – Swift, SwiftUI, Objective C, Java, Kotlin, React Native, and Flutter
Backend Technologies – NodeJS, Java, Firebase
UI/UX – AdobeXD, Photoshop
Cloud – AWS, Google Cloud, Azure, Digital Ocean
Agile Development
Our team – 25+ members
Typical team on a project – Project Manager, Frontend Developer, Backend Developer, QA/Tester, and UI/UX Designer
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This is a question that comes up a lot in my interviews, most recently with a young reporter while discussing the actions of Operation Pineapple Express and other volunteer groups during the botched August 2021, evacuation of Kabul.
I was floored. How could these people not know why Afghanistan mattered so much to all of these veterans?
How do you explain this deadly lack of understanding to generations who weren’t born yet or were too young to understand what was happening? Or to those who were there, but have simply forgotten?
How can you make them understand that history is about to repeat itself, but it doesn’t have to be that way?
There is a generation of Americans that can never forget the images burned into their minds of planes striking the Twin Towers and the Pentagon. The worst terrorist attack on U.S. soil, killed 2,977 people, and for the veterans, it was personal. It happened while they stood vigil. American warriors, eyes narrowed and fixed on the smoldering rubble displayed on the television, made a single, silent vow “never again on my watch.” 800,000 American warriors would deploy to Afghanistan, sacrificing youth, marriages, limbs, mental health, and in some cases, their very lives.
America built relationships and made promises during those two decades of war.
Al Qaeda’s attack was largely due to bad U.S. ground intelligence and the inability of a partner force to counter them in their unrestricted planning and preparation. To prevent this from happening ever again, our combat veterans and civilians built partnerships with Afghan police, soldiers, nonprofits, Afghan schools, and a myriad of other organizations. America asked the people of Afghanistan to stand up, reach for freedom, and oppose oppression in all its forms. Like proud parents, we assured them they could be whatever they wanted to be, and we would be there by their sides.
Then, in August 2021, we left. We broke those promises, squandered those relationships, and handed control back to the very oppressors we fought against 20 years before.
Why can’t veterans forget?
Veterans know something most Americans don’t. The enemy gets a vote in what happens next. The United States might be done with al Qaeda and ISIS, but they aren’t done with us. This enemy will follow us home.
There is credible evidence that al Qaeda is fully re-constituting right now. Foreign fighters from Syria, Iraq, North Africa, and even Southeast Asia are openly training on former Afghan Army bases in Kandahar and Helmand. The Taliban are fully accommodating and have gone so far as to issue visas to al Qaeda members that allow them to move freely throughout the country in clear violation of the Doha Agreement.
Additionally, Iran and al Qaeda have set sectarian differences aside and are cooperating to foment disruption in the Middle East. According to numerous Afghan Special Operations Forces, this al Qaeda is a younger, more capable force. ISIS-K is also in play.
There is an unthinkable yet highly possible scenario in how all this plays out. It’s not a stretch to imagine that America’s enemies will launch another catastrophic attack on the homeland. Out of the ashes emerges a freshly mobilized U.S. blinded by revenge and short-term memory toward “bringing justice to the evildoers.” Backed by American citizens, young warriors will load up again on C-17 cargo planes and fly back into the graveyard of empires to exact justice.
But this time it will be different.
Instead of Northern Alliance resistance allies waiting on the ground to receive and work with our troops, there will be thousands of forlorn, pissed-off former Afghan commandos who are well-trained and well-equipped in U.S. tactics and gear. They have been co-opted by al Qaeda after watching their children starve, salivating for revenge over unkept promises.
This September 11th, Americans should demand change and accountability from their government. It’s not too late to protect our homeland if we act now.
The U.S. government must resume all sanctions on the Taliban and stop all aid. Credible sources tell us that millions of dollars in humanitarian aid is not getting to its intended victims.
The government must assume the care and management of Afghan special operations partner forces and other at-risk, high-impact Afghan security officials from veteran groups.
And the government must support the Afghan National Resistance Front, which is the legitimate Afghan Government. They are the best option for standing against terrorism emanating from Afghanistan.
Even if America doesn’t pull its head out of the sand, veterans won’t stop trying to intervene in this impending disaster because they know what’s at stake. Without immediate action, the next 9-11 Commission testimony is practically writing itself.
“I shall strive to follow the inspiring example I have been set in upholding constitutional government and to seek the peace, harmony and prosperity of the peoples of these islands, and of the Commonwealth realms and territories throughout the world,” the King said.
The ceremony was attended by Prince William of Wales and the Kings wife, Camilla who has become Queen Consort.
Garter Principle King of Arms, David Vines White, then read the proclamation of King Charles III from the Friary Court balcony of St James’s Palace.
Charles automatically became King upon the death of his mother, but the Accession Council confirmed his role with the attendance of the Privy Councilors.
The United Kingdom’s newest monarch paid tribute to his recently deceased mother, Queen Elizabeth II.
“My mother gave an example of lifelong love and of selfless service,” he said. “My mother’s reign was unequalled in its duration, its dedication and its devotion.”
The king approved an order that declared the day of his mother’s funeral a federal holiday.
The Associated Press and Landon Mion contributed to this report.
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