Day: October 19, 2022

What Are Soft 404s and How to Fix Them

Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, you’re left with little direction and close the tab. As the website owner, that has bad news written all over it. While these pages serve a purpose, they can be harmful to your website if misused.

An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

Below, I’ll define what a soft 404 error is and cover the difference between regular (or hard) 404 errors. Then I’ll explain how to find these errors and resolve them.

What Are Soft 404 Errors?

Soft 404 errors are pages that return a “not found” error code (404), but the content on the page is not actually missing. The page may be empty, or it may contain partial content from other pages on the site. Soft 404s can be caused by misspellings in URLs, by outdated links, or by problems with the server.

When it’s a soft 404 error, the error is conveyed to website visitors but not to Google crawl bots. This means the pages continue to be crawled and indexed on Search Engine Results Pages (SERPs.)

A soft 404 is not an official status; rather, it is one Google creates to alert you. This means Google and other search engines continue to crawl these web pages until you take action.

What Is the Difference Between (Hard) 404 and Soft 404 Errors?

The difference between hard 404 errors and soft 404 errors is the status they display to search engines.

With a hard 404 error, the 404 error code is returned to both page visitors and search engines. This tells both that the page doesn’t exist. Here’s an example of a hard 404 error from the clothing site ModCloth:

Screenshot of Modcloth's 404 page for soft 404 errors.

With a soft 404 error, the 404 error code is displayed to visitors but not search engines.

Instead, they’ll see a 200 OK status which gives them the green light to crawl. So if you’re seeing soft 404 errors in your Google Search Console, it means that there are pages on your site that may be returning 404 errors even though they actually exist.

Can Soft 404 Errors Impact My Site Ranking?

The short answer is yes; soft 404 errors can impact your website’s ranking on SERPs. To understand why, you need to understand how Google crawls a website.

To prevent strain on a website’s server and reduce the workload for the crawl bots, Google uses something called a crawl budget to determine how much and how often to crawl a site. A crawl budget is the number of pages that Googlebot will crawl on your site during each visit. The crawl budget is composed of crawl rate and crawl demand.

According to Google, the definitions are as follows:

  • Crawl Rate is the number of requests per second Googlebot makes to your site when it is crawling it.
  • Crawl Demand is how much Google wants to crawl your site based on popularity, how long it’s been since it crawled, etc.

When you have a large number of soft 404 errors on your website, you’re using a considerable amount of your crawl budget. This means fewer of your existing pages are crawled, leading to fewer and poorer rankings in SERPs.

Think of it this way: If your site has 100 pages, but Google determines your crawl budget is 70, then Google will only crawl 70 percent of your pages. If 10 pages are soft 404 errors, there’s a risk that some or all of those pages will fall into the crawl budget of 70. Thus, you lose out on the search engines crawling valuable pages.

What Problems Can Soft 404s Cause?

Aside from lower rankings in SERPs, other problems are associated with soft 404 errors on your website.

For example, if Googlebot crawls a page with a soft 404 error and finds that the content on the page is not actually missing, it may assume that your site is serving up fake 404 errors. This could lead to your site being penalized by Google.

One of the biggest problems is a poor user experience. Since soft 404 URLs still appear in search results, users may be directed to non-existent pages.

If a user clicks on a link to a page that returns a soft 404 error, they may assume that the page doesn’t exist and leave your site. This can hurt your site’s bounce rate and cause users to spend less time on your site.

There can also be implications for the website’s performance and operations.

While 404 error pages don’t take up as much server space as pages with content, they do still take up bandwidth. If Google and other search engines direct traffic to a non-existent page, you’re still taking hits, which can slow website speed and performance.

How to Find (and Fix) Soft 404 Errors

Since soft 404 errors aren’t an official status, they aren’t as obvious to website owners.

This is where a tool like Google Search Console comes in. According to Google, Search Console “help[s] you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.”

One issue Search Console can help you to resolve is soft 404 errors.

1. Find Soft 404 Errors in Google Search Console

To use Google Search Console, sign up for an account and connect your domain. It’s a simple process that takes only a few minutes to complete.

Once connected and Search Console has had time to collect information, you’ll find soft 404 errors in Google Search Console under Coverage:

A screenshot of how to find soft 404 errors in Google Search Console.

It can show in one of two ways: as an error or as excluded (as shown above).

The soft 404s that appear with an error status in Google Search Console are what you want to target first. Those with an excluded status should still be addressed, but Google has stopped crawling those pages for one reason or another.

If you don’t see any soft 404 errors in Google Search Console, you can also use a crawler like Screaming Frog to crawl your site and look for pages that return 404 errors. Just go to the “Response Codes” tab and look for any pages that are returning 404 errors.

2. If the Page Doesn’t Exist: Set Up a Proper 404 or 410 Error

If the soft 404 error you received is real, set up a proper 404 (not found) or 410 (content deleted) error on the server. This ensures website visitors and crawl bots see the correct error.

Is there a difference between the 404 and 410 error codes when it comes to search engines?

According to Google’s John Mueller, not really. Both of these error codes tell Google to stop indexing the URL, which is the outcome you want in either case.

Most Content Management Systems (CMSs) have built-in 404 and 410 error pages. To make the most out of your 404 pages, I recommend adding a few related blog posts or providing a search feature or tool.

On my site, for example, users can analyze their website SEO from my 404 page:

Screenshot of a 404 error page on Neil Patel's webpage.

If your CMS doesn’t offer one, you’ll need to configure your server and design the page yourself or with the help of a website developer.

While a personalized 404 error page can take time and money, it’s also a great branding opportunity.

3. If the Page Does Exist: Improve the Content and Reindex

Google is good at finding soft 404 errors, but it’s not perfect. It may incorrectly report a page as a soft 404, even if content exists on the page.

This generally occurs when the content is short or irrelevant.

Assuming the page is necessary, you’ll want to bulk up the content to ensure it’s not mistaken for a soft 404. That doesn’t mean using fluff or filler, but relevant and engaging content that improves the quality of your website.

If your webpage needs bulking, consider adding images, charts and diagrams, and data-driven content you can back up with outside references. These lend credibility to your website, which is especially important if the page was returning a soft 404 error. Finding 404 errors can be beneficial for both the backend and front-facing sides of your website and user experience.

4. If the Page Was Moved: Set Up a 301 Redirect

When combining content pages or moving content around, it’s important to set up a redirect as soon as possible. Otherwise, your website visitors may be directed to a 404 page.

If this results in soft 404 errors, then you’ll be happy to know the fix is simple. You just need to set up a permanent 301 redirect to the newer page on your website.

The majority of CMSs have a built-in redirect tool. Simply enter the old URL and the new one, and the traffic is redirected automatically. This guide walks you through setting up redirects on WordPress.

Once set up, the redirect is communicated to search engine crawlers so they crawl the correct pages.

FAQs

What are soft 404 errors?

Soft 404 errors are “page not found” errors that weren’t properly communicated to search engine crawl bots. The error shows correctly to website visitors but not to crawl bots, which means they continue to crawl those pages, wasting time and resources.

What causes a soft 404?

There are a few different things that can cause a soft 404 error. The most common reason is that the page has been moved to a new location and a redirect hasn’t been set up. Other common causes include poor content on the page and pages that return 404 errors even though they actually exist.

Will fixing soft 404 errors increase my website traffic?

When soft 404 errors are resolved, the crawl bots can focus on a larger percentage of your active content pages. As a result, more content appears in SERPs. In theory, this can increase website traffic.

What is the difference between regular 404 and soft 404 errors?

The difference between a regular 404 and a soft 404 error is what is communicated to search engine crawl bots. With a regular 404, the website server delivers the 404 error to the crawl bot. With a soft 404, the website server delivers a 200 OK status, which means the bots continue to crawl the page.

Will Google penalize me for soft 404 errors?

There’s no official penalty for soft 404 errors, though there are natural consequences if the errors aren’t resolved. These include lower visibility on search engine results pages and a poor user experience.

Does having 404s affect SEO?

404 errors can hurt your site’s ranking if they’re not properly handled. If Googlebot crawls a page with a 404 error, it may assume that the page doesn’t exist and stop crawling your site. As a result, your most important pages may not be getting crawled as often as they should, which can hurt your site’s ranking.

Additionally, if users click on a link to a page that returns a 404 error, they may assume that the page doesn’t exist and leave your site. This can hurt your site’s bounce rate and cause users to spend less time on your site, both of which can negatively impact your site’s ranking.

To avoid these problems, be sure to set up a proper 404 or 410 error if a page doesn’t exist, and be sure to set up a 301 redirect if a page has been moved.

Additionally, make sure that all of your pages have good content that is relevant to what users are looking for. You can perform technical SEO audits throughout the year to ensure your pages are up to par. By taking these steps, you can help ensure that your site’s ranking isn’t hurt by soft 404 errors.

How do I fix soft 404 errors?

If the page doesn’t actually exist, creating a customized 404 page or 410 error will help. A 404 error tells users that the page they’re looking for doesn’t exist, while a 410 error tells users that the page has been permanently removed.

To set up a 404 or 410 error, you’ll need to add a “404.html” or “410.html” file to your site.

If the page does exist but is returning a soft 404 error, you’ll need to improve the content on the page and then reindex it. This can be done by adding more relevant content to the page or by improving the page’s title and meta tags.

If the page was moved to a new location, you’ll need to set up a 301 redirect. A 301 redirect tells users that the page has been permanently moved to a new location. To set up a 301 redirect, you’ll need to add a “301.html” file to your site.

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Soft 404 errors are “page not found” errors that weren’t properly communicated to search engine crawl bots. The error shows correctly to website visitors but not to crawl bots, which means they continue to crawl those pages, wasting time and resources.

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Additionally, if users click on a link to a page that returns a 404 error, they may assume that the page doesn’t exist and leave your site. This can hurt your site’s bounce rate and cause users to spend less time on your site, both of which can negatively impact your site’s ranking.

To avoid these problems, be sure to set up a proper 404 or 410 error if a page doesn’t exist, and be sure to set up a 301 redirect if a page has been moved.

Additionally, make sure that all of your pages have good content that is relevant to what users are looking for. You can perform technical SEO audits throughout the year to ensure your pages are up to par. By taking these steps, you can help ensure that your site’s ranking isn’t hurt by soft 404 errors.

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If the page was moved to a new location, you’ll need to set up a 301 redirect. A 301 redirect tells users that the page has been permanently moved to a new location. To set up a 301 redirect, you’ll need to add a \”301.html\” file to your site.

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Conclusion

When a page is removed from your website, there are proper ways to signal this removal to both website visitors and search engine crawl bots.

The most common method is setting up a 404 error page. If not configured properly, though, the 404 error may not be communicated to crawl bots. Thus, a soft 404 error occurs.

While a soft 404 error can cause issues with search engine rankings as well as user experience, they are easy to find and resolve.

Depending on the circumstances, you might set up a permanent 404, set up a 301 redirect, or improve the page content and reindex it. These fixes take just a few minutes but can significantly impact website performance.

When was the last time you checked for soft 404 errors?

Bottomless (YC W19) is hiring a lead designer (anywhere)

Article URL: https://forms.gle/PEbQ7cXAfFc7bpXs9

Comments URL: https://news.ycombinator.com/item?id=33253884

Points: 1

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Patriots, Robert Kraft sent gift to first female to score touchdown in Massachusetts high school's history

A football player at a Massachusetts high school received a surprise from the New England Patriots after becoming the first female to score a touchdown in the school’s history.

Brockton High School’s McKenzie Quinn had a big night Oct. 7 when she rushed for a touchdown against Dartmouth, marking her first touchdown in a varsity game and the first scored by a girl in the school’s 125-year history.

One big moment led to another when word of Quinn’s touchdown made its way to the New England Patriots. 

Within five days, the team, including owner Robert Kraft, sent Quinn some memorabilia in celebration of the big score.

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The high school posted a picture of the personalized package on its social media pages thanking the team for the swag, which included an autographed Patriots football that read:

“To the Mighty Quinn – 

A pat on the back to you and all who contributed to your historic TD! We love to see that you’re having a ball pursuing your passions. Continued success. The Patriots are rooting for you! 

We are all Patriots.”

Quinn reportedly began playing football when lacrosse became a non-contact sport, according to Boston 25 News. 

“I’ve always been like gritty, if that makes sense, like I have always been down in the dirt playing around, like I work on a farm,” Quinn said in an interview.

Quinn is also a force in the classroom, leading her more than 800-person senior class with a 5.0 GPA, the outlet reported.

“With her academics and her athleticism and her competitiveness I think she could pretty much do what she wants, and I think colleges are going to be lining up to try and have her attend their school,” assistant Coach Matthew Campbell told Boston 25.

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Though Quinn hopes more girls will follow in her footsteps, she does not think she has “paved the way.” She believes the ball is left in the hands of future girls to keep up the progress.

As of the 2021-2022 season, the National Federation of State High School Associations reported 3,094 girls participated in 11-person football.

Jana Kramer says ex-husband cheated with more than 13 women

Jana Kramer said this week that ex-husband Mike Caussin cheated on her with more than 13 women during their nearly six-year marriage. 

“That has to be really painful,” “Red Table Talk” co-host Jada Pinkett Smith empathized in a preview clip Tuesday of Wednesday’s Facebook Watch show. 

“I know we’re both in better situations,” the country star told the co-hosts through tears, “But I think about this year, my kids won’t wake up at my house Christmas Day. That one’s gonna hurt.” 

The couple, who share Jolie, 6, and Jace, 3, divorced last year after marrying in 2015. 

JANA KRAMER SPENDS FIRST THANKSGIVING WITHOUT KIDS AFTER DIVORCE: ‘MY HEART HURTS’ 

She continued, “That’s when I get like, ‘That’s not fair. You took away my dream too of what I wanted for my family. That’s not fair.'”

JANA KRAMER OPENS UP ABOUT EMOTIONAL AND PHYSICAL ABUSE IN PAST RELATIONSHIPS MONTHS AFTER DIVORCE 

Last Thanksgiving, she wrote on Instagram, “My heart hurts not being with [her children] today and I have a feeling whether it’s the first holiday apart or the 30th there will always be an ache in the heart.”

A year after they were married, she and Caussin, a former NFL player, separated for a year over infidelity issues and the ex-tight end sought treatment for sex addiction. 

“For me, I realized a lot of things throughout my life that sex and sexual acting out was my addictive behavior, and that’s where I went to hide my feelings, to run away from reality and that was my drug,” Caussin said in 2019. 

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The couple renewed their vows in 2017 and they co-wrote the book “The Good Fight: Wanting to Leave, Choosing to Stay, and the Powerful Practice for Loving Faithfully” in 2020. 

In April 2021, Kramer wrote on Instagram, “’It’s time.’ As I try to make sense of a reality that I never wanted to believe could be possible again, those words have now become a reality. I’ve fought y’all. I’ve loved hard. I’ve forgiven. I’ve put the work in. I’ve given everything I have, and now I have nothing else to give. ‘It’s time.'”

She added, “Please know that I still believe wholeheartedly in marriage, love, and rebuilding. I just can’t fight any longer. It’s time to heal. Thank you for all the love, heart, and support, in many ways you have fought on this journey alongside me, and for that I am grateful.”

Examples of E-commerce SEO Done Right (and Mistakes To Avoid)

We all know the foundation of e-commerce SEO is keyword research.

Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online.

This is why SEO is your golden ticket to increasing organic visibility.

How?

Think about it: Before you create your site’s content, you need to know what terms your audience is using to search for products like yours.

How will you solve their problems without knowing the keywords behind their search intent?

You have to build your content with search engines and your users in mind.

The sooner you understand how SEO is changing and adapt your strategies, the sooner you’ll see ROI from e-commerce SEO.

Isn’t it impressive how far SEO has progressed?

Jump on the SEO train with me and I’ll show you why it’s important.

Why Is E-commerce SEO So Important?

You’re trying to get new customers to have all eyes on you.

You can’t win their attention if search engines can’t easily find you.

Your site is basically the secret menu at Starbucks if you don’t invest in keyword research.

That’s why it should be the critical first step in your e-commerce SEO campaign.

One of two things will happen if you don’t get SEO for e-commerce right:

  1. You won’t rank on page one—or near the top—because your target keywords are too difficult.
  2. The keywords you choose won’t drive in the traffic you’re aiming for or align with customers’ search intent.

However, getting your potential customers’ attention can be expensive.

For example, the average cost per click for the apparel industry is about 89 cents. The average cost per action is right below $10 when you break down WordStream’s results. Cost per action is a pricing model where payment is contingent on a qualified specific action, like a sale or submitted form.

While cost per click generates fast, profitable sales, you could spend thousands reeling in new customers.

By using SEO for e-commerce, you’re gaining free organic traffic by getting your site to show up in the SERPs.

But there are some missteps you should avoid if you want to see success.

Common E-commerce SEO Mistakes

What are the user’s needs?

If you keep this question top of mind, you should have a solid e-commerce SEO campaign.

Here is a list of at least three e-commerce SEO mistakes I don’t want you to make:

  1. Vague Product Descriptions: This is a place to fit in keywords that make sense for your product. Write a product description so your customer knows what to expect. Even when you’re naming the product, think about a user’s potential search queries. Optimizing your product pages gives them a great chance at a top ranking for items. Product descriptions provide clarity and answer important questions that encourage users to follow through with their cart.
  2. Display of Product Reviews: The beautiful thing about product reviews is they’re customer generated. It’s basically on-screen user-generated content. Reviews share customers’ unique experiences with your product. The page is like a living update, bringing more people to your site. Take advantage of the SEO benefits reviews bring to your e-commerce site. For added benefits, make sure you implement product review schema so your reviews will be even more prominent in Google SERPs.
  3. Non-Interactive Title Tags: Titles are not only a matter of SEO. They should line up with your users’ search intent. Focus on unique phrasing. The formula I like is this: Brand + Model + Item Type = Interactive Title Tag. If you want to see if the titles for your products are unique, use Ubersuggest to double-check.

There are many more benefits to SEO for e-commerce—and mistakes to avoid. I’ve got some examples of e-commerce SEO in action to serve as inspiration for you.

E-commerce SEO Sites That Are Crushing It

Some people say SEO is dead.

Well, I say they’re wrong.

No matter which side of the fence you’re on, you can’t deny the benefits SEO has on e-commerce.

Especially now with social e-commerce, there is big money to be made. Researchers see a trend in e-sales that will go beyond $1.3 trillion by 2025.

SEO for e-commerce done right drives relevant traffic to your social channels and website without spending big on paid ads.

Once you see those qualified leads come in, make sure your strategy is in place to convert them.

We chose these three examples to focus on because:

I’d like to show and tell you who’s crushing e-commerce SEO right now. We chose these three examples because:

  • They are large name brand stores
  • They are implementing technically sound SEO
  • They are using creative copy on the product pages
  • They have schema mark-up on the pages which helps create a more enticing SERP result
  • They have built strong, natural looking backlink profiles

All of these factors are extremely important to help with boosting rankings. Our research shows that show when sites implement SEO strategy and optimized copy, they see a larger keyword universe and higher domain authority. Combine these together and you get high organic traffic numbers.

Let’s take a closer look.

Etsy: Strong E-Commerce SEO Strategy

Etsy is a global online marketplace where brands can buy, sell, trade, and collect one-of-a-kind products. It’s a marketplace where you’ll likely find your new favorite handcrafted items from independent artists and designers.

This is a great environment for a brand to win at e-commerce SEO.

Etsy is making strong strides in SEO marketing right now.

In May 2022, Etsy ranked for over 14 million keywords in position one through ten, including nearly 5.5 million of those in the top three positions.

Etsy’s main navigation is intuitive and easy to use. There’s a banner with season-specific, popular items for the summer as well as popular gifts people are purchasing.

Businesses gain brand visibility thanks to how content is laid out over the site. There’s a strong emphasis on discovery. Etsy leans a lot on “keywords by intent,” especially via blog mentions. Their most trafficked blog article features the best Etsy shops, which nets 1,061 visitors and $462 in revenue.

Overall, 61.1% of Etsy’s keywords are informational and 29.9% are transactional. A whopping 87.4% of keywords owned are non-branded. This shows us what users want to know about the brands within Etsy. How they’re educated as an audience matters during their buyer’s journey.

I’d also like to mention a lot of Etsy’s success comes from stellar Core Web Vitals. This is a huge ranking factor in this mobile-first index ranking world. The faster people see their shopping interests during their user experience, the better.

Etsy gets this right all while supporting the shops that rely on them for a degree of brand visibility.

A graphic of Etsy's core web page vitals.

Overstock: A Great Core Web Vitals Example

Overstock is an online retailer that sells home goods at low prices.

A screenshot of Overstock.com's homepage.

Like Etsy, Overstock has great Core Web Vitals, so user experience with their online database is sharp. They are a tech-driven company, so that’s to be expected.

Based on what users are looking for, they win a lot of traffic for non-branded keywords (83.2%) vs. branded keywords (16.8%). Overstock is capturing users searching for queries that are not associated with their brand. Meaning, they are catching a lot of users looking for a solution their site can solve.

It makes sense why much of the site’s keyword intent funnels in through informational search queries (47% in May 2022). The data shows customers want to be informed before they make their purchases.

Transactional searches are almost equally as high (42% in May 2022). Think of a popular search like “patio furniture.” The products Overstock offers are essentially what users are searching for.

SEO for e-commerce serves Overstock well by targeting keywords users are looking for, even if it’s not branded. They have mastered aligning keywords with users’ search intent, allowing them to see results with strong performing non-branded terms.

A graphic of Overstock.com's core web vitals.

Lulus: How SEO for Ecommerce Helps A Brand

Lulus is a fashion brand with an affordable luxury feel.

A screenshot of Lulu's webpage.

They recently upped their Core Web Vitals, helping them rank higher and garner more organic on-page sessions. That’s just one of the ways they’ve upped their game.

Let’s look at how they’re crushing SEO for e-commerce to get these results.

One thing I noticed on this Lulus dresses page is the copy.

Well, what makes their copy stand out?

The high-priority keywords.

A screenshot of Lulu's high priority keywords to enhance their ecommerce seo.

I know it sounds simple, but if you’re searching for a cocktail dress for a company Christmas party, Lulus points you in the right direction on their site.

You’ve got the keywords and directions for your users. Now, they’re bound to trust you and follow through with their cart.

It goes the same way with backlinks. Lulus’ backlinks profile speaks for itself, with well over 19 million referring domains.

Follow links make up 80% of Lulus’ backlinks, signaling to search engines that the site is trustworthy.

Selling amazing products is one thing. Having outside sources vouch for your brand online makes you look even more credible. Think of the SERPs as one big popularity contest, and having other people vouch for you is a big help.

The traffic will come to you as potential leads to convert. They will make secure purchases knowing you have what they need, and they’ll come back to shop for other items they need in the future.

Whether they’re from fashion blogs or influencers, backlinks are e-commerce SEO gold.

This is how Lulus did it.

That’s what SEO for e-commerce does for a brand. It shows your customers you are their solution.

A graphic showcasing Lulus ecommerce SEO impact.

What We Can Learn From E-commerce SEO Done Right?

SEO for e-commerce is a game changer, so spend some time on it.

To play the game right means appearing high on the first page of search engines like Google, Bing, and Yahoo for terms your potential consumers use.

If you know how your audience makes decisions, you can create content that guides them through their purchasing journey.

Yes, having high-quality content and copy matters. It won’t convert to users if your keywords don’t have high-quality search intent, though.

Strategic internal linking—linking to other URLs on the same site—and optimizing product and category pages are some of the hardest parts of e-commerce SEO. However, they’re definitely on my list of e-commerce SEO best practices.

That’s why I’m here. To give you SEO tips that work for you.

Conclusion

Search engines like Google mostly focus on providing users with a valuable experience.

Your website needs to make usability its top priority.

That’s my golden rule for SEO.

If your user experience is convenient and intuitive, your customers will respect and trust you.

It’s like what’s good for your users is good for Google—so satisfying both go hand in hand.

If users spend more time on your site and don’t navigate back to previous search results, Google takes this as a badge of honor.

Links are what propel you to the top of the search results page, so people who like your website and what it offers are far more likely to link to it.

Put e-commerce SEO at the forefront of your marketing campaign and see how catering to your audience’s needs leads to increased traffic.

Have you found mistakes with your e-commerce SEO strategy? How could you tell you were underperforming? Let me know and I can help you fix it.

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Vladimir Putin's Cannon Fodder

Russia is seizing men off the streets to fight and die in Ukraine.

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New comment by mmastrac in "Ask HN: Who wants to be hired? (October 2022)"

Location: Calgary

Remote: Yes

Willing to relocate: maybe in the future

Technology: Rust, C, JS/TS, High-scale

Resume/CV: https://www.linkedin.com/in/matthewmastracci/

Email: matthew@mastracci.com

Ideal roles: firmware/low-level, high-traffic, large-scale backend service work (working w/large data sets that need bespoke engineering), “impossible” technical challenges.

I’ve done everything up and down the stack from low-level assembly up to massive web-scale work. Most recently I was a director of engineering at FullStory, focused on a mobile analytics product that I built from zero, wrote patents for, and hired up a team to take over. I’m looking more at low-level work right now at a small company with good culture.

I’m also happy to discuss any other interesting opportunities, especially if they come with difficult and interesting problems.

Bottomless Is Hiring a Lead Designer (Anywhere in the World)

Article URL: https://forms.gle/PEbQ7cXAfFc7bpXs9 Comments URL: https://news.ycombinator.com/item?id=33253884 Points: 1 # Comments: 0

Democrats Are in Trouble With Hispanics

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