Author: Amanda Robie

New comment by nazarewk in "Ask HN: Who wants to be hired? (August 2023)"

Location: remote-only (Poland based, UTC+2 +/-3h)

Willing to relocate: No

Technologies: Kubernetes, CI/CD/automation, IaC (Terraform, Nix), cloud (AWS), linux (Arch, NixOS, Ubuntu, Amazon), shell (Bash, Fish), programming (Python, Go, learning/briefly touching many more)

Resume/CV: https://nc.nazarewk.pw/s/kY6AXbNMjNLxT9S

Email: see the CV

Hello, my name is Christopher. I am Kubernetes, anything-as-a-Code/automation and Development Experience enthusiast. I strive to gain at least basic know-how and finally build a platform/framework covering all aspects of application/services lifecycle which is simple to use, but not overengineered or too opinionated.

I can work with anything that lets me operate repeatable tools/services/processes reliably without repeating myself too much (surely not anything M$). My experience seems to be mostly with infrastructure as a code, Kubernetes ecosystem, CI/CD (process automation) and cloud AWS

I have 5 years experience with cloud/k8s/automation (CI/CD, DevEx etc.), backed by 4 years as a Python (Django) backend development and another ~4 years (throughout university) hobby sysadmin managing own ubuntu, then arch backed home router after tinkering with DD-WRT/Tomato backed routers throughout high school.

Examples of E-commerce SEO Done Right (and Mistakes To Avoid)

We all know the foundation of e-commerce SEO is keyword research.

Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online.

This is why SEO is your golden ticket to increasing organic visibility.

How?

Think about it: Before you create your site’s content, you need to know what terms your audience is using to search for products like yours.

How will you solve their problems without knowing the keywords behind their search intent?

You have to build your content with search engines and your users in mind.

The sooner you understand how SEO is changing and adapt your strategies, the sooner you’ll see ROI from e-commerce SEO.

Isn’t it impressive how far SEO has progressed?

Jump on the SEO train with me and I’ll show you why it’s important.

Why Is E-commerce SEO So Important?

You’re trying to get new customers to have all eyes on you.

You can’t win their attention if search engines can’t easily find you.

Your site is basically the secret menu at Starbucks if you don’t invest in keyword research.

That’s why it should be the critical first step in your e-commerce SEO campaign.

One of two things will happen if you don’t get SEO for e-commerce right:

  1. You won’t rank on page one—or near the top—because your target keywords are too difficult.
  2. The keywords you choose won’t drive in the traffic you’re aiming for or align with customers’ search intent.

However, getting your potential customers’ attention can be expensive.

For example, the average cost per click for the apparel industry is about 89 cents. The average cost per action is right below $10 when you break down WordStream’s results. Cost per action is a pricing model where payment is contingent on a qualified specific action, like a sale or submitted form.

While cost per click generates fast, profitable sales, you could spend thousands reeling in new customers.

By using SEO for e-commerce, you’re gaining free organic traffic by getting your site to show up in the SERPs.

But there are some missteps you should avoid if you want to see success.

Common E-commerce SEO Mistakes

What are the user’s needs?

If you keep this question top of mind, you should have a solid e-commerce SEO campaign.

Here is a list of at least three e-commerce SEO mistakes I don’t want you to make:

  1. Vague Product Descriptions: This is a place to fit in keywords that make sense for your product. Write a product description so your customer knows what to expect. Even when you’re naming the product, think about a user’s potential search queries. Optimizing your product pages gives them a great chance at a top ranking for items. Product descriptions provide clarity and answer important questions that encourage users to follow through with their cart.
  2. Display of Product Reviews: The beautiful thing about product reviews is they’re customer generated. It’s basically on-screen user-generated content. Reviews share customers’ unique experiences with your product. The page is like a living update, bringing more people to your site. Take advantage of the SEO benefits reviews bring to your e-commerce site. For added benefits, make sure you implement product review schema so your reviews will be even more prominent in Google SERPs.
  3. Non-Interactive Title Tags: Titles are not only a matter of SEO. They should line up with your users’ search intent. Focus on unique phrasing. The formula I like is this: Brand + Model + Item Type = Interactive Title Tag. If you want to see if the titles for your products are unique, use Ubersuggest to double-check.

There are many more benefits to SEO for e-commerce—and mistakes to avoid. I’ve got some examples of e-commerce SEO in action to serve as inspiration for you.

E-commerce SEO Sites That Are Crushing It

Some people say SEO is dead.

Well, I say they’re wrong.

No matter which side of the fence you’re on, you can’t deny the benefits SEO has on e-commerce.

Especially now with social e-commerce, there is big money to be made. Researchers see a trend in e-sales that will go beyond $1.3 trillion by 2025.

SEO for e-commerce done right drives relevant traffic to your social channels and website without spending big on paid ads.

Once you see those qualified leads come in, make sure your strategy is in place to convert them.

We chose these three examples to focus on because:

I’d like to show and tell you who’s crushing e-commerce SEO right now. We chose these three examples because:

  • They are large name brand stores
  • They are implementing technically sound SEO
  • They are using creative copy on the product pages
  • They have schema mark-up on the pages which helps create a more enticing SERP result
  • They have built strong, natural looking backlink profiles

All of these factors are extremely important to help with boosting rankings. Our research shows that show when sites implement SEO strategy and optimized copy, they see a larger keyword universe and higher domain authority. Combine these together and you get high organic traffic numbers.

Let’s take a closer look.

Etsy: Strong E-Commerce SEO Strategy

Etsy is a global online marketplace where brands can buy, sell, trade, and collect one-of-a-kind products. It’s a marketplace where you’ll likely find your new favorite handcrafted items from independent artists and designers.

This is a great environment for a brand to win at e-commerce SEO.

Etsy is making strong strides in SEO marketing right now.

In May 2022, Etsy ranked for over 14 million keywords in position one through ten, including nearly 5.5 million of those in the top three positions.

Etsy’s main navigation is intuitive and easy to use. There’s a banner with season-specific, popular items for the summer as well as popular gifts people are purchasing.

Businesses gain brand visibility thanks to how content is laid out over the site. There’s a strong emphasis on discovery. Etsy leans a lot on “keywords by intent,” especially via blog mentions. Their most trafficked blog article features the best Etsy shops, which nets 1,061 visitors and $462 in revenue.

Overall, 61.1% of Etsy’s keywords are informational and 29.9% are transactional. A whopping 87.4% of keywords owned are non-branded. This shows us what users want to know about the brands within Etsy. How they’re educated as an audience matters during their buyer’s journey.

I’d also like to mention a lot of Etsy’s success comes from stellar Core Web Vitals. This is a huge ranking factor in this mobile-first index ranking world. The faster people see their shopping interests during their user experience, the better.

Etsy gets this right all while supporting the shops that rely on them for a degree of brand visibility.

A graphic of Etsy's core web page vitals.

Overstock: A Great Core Web Vitals Example

Overstock is an online retailer that sells home goods at low prices.

A screenshot of Overstock.com's homepage.

Like Etsy, Overstock has great Core Web Vitals, so user experience with their online database is sharp. They are a tech-driven company, so that’s to be expected.

Based on what users are looking for, they win a lot of traffic for non-branded keywords (83.2%) vs. branded keywords (16.8%). Overstock is capturing users searching for queries that are not associated with their brand. Meaning, they are catching a lot of users looking for a solution their site can solve.

It makes sense why much of the site’s keyword intent funnels in through informational search queries (47% in May 2022). The data shows customers want to be informed before they make their purchases.

Transactional searches are almost equally as high (42% in May 2022). Think of a popular search like “patio furniture.” The products Overstock offers are essentially what users are searching for.

SEO for e-commerce serves Overstock well by targeting keywords users are looking for, even if it’s not branded. They have mastered aligning keywords with users’ search intent, allowing them to see results with strong performing non-branded terms.

A graphic of Overstock.com's core web vitals.

Lulus: How SEO for Ecommerce Helps A Brand

Lulus is a fashion brand with an affordable luxury feel.

A screenshot of Lulu's webpage.

They recently upped their Core Web Vitals, helping them rank higher and garner more organic on-page sessions. That’s just one of the ways they’ve upped their game.

Let’s look at how they’re crushing SEO for e-commerce to get these results.

One thing I noticed on this Lulus dresses page is the copy.

Well, what makes their copy stand out?

The high-priority keywords.

A screenshot of Lulu's high priority keywords to enhance their ecommerce seo.

I know it sounds simple, but if you’re searching for a cocktail dress for a company Christmas party, Lulus points you in the right direction on their site.

You’ve got the keywords and directions for your users. Now, they’re bound to trust you and follow through with their cart.

It goes the same way with backlinks. Lulus’ backlinks profile speaks for itself, with well over 19 million referring domains.

Follow links make up 80% of Lulus’ backlinks, signaling to search engines that the site is trustworthy.

Selling amazing products is one thing. Having outside sources vouch for your brand online makes you look even more credible. Think of the SERPs as one big popularity contest, and having other people vouch for you is a big help.

The traffic will come to you as potential leads to convert. They will make secure purchases knowing you have what they need, and they’ll come back to shop for other items they need in the future.

Whether they’re from fashion blogs or influencers, backlinks are e-commerce SEO gold.

This is how Lulus did it.

That’s what SEO for e-commerce does for a brand. It shows your customers you are their solution.

A graphic showcasing Lulus ecommerce SEO impact.

What We Can Learn From E-commerce SEO Done Right?

SEO for e-commerce is a game changer, so spend some time on it.

To play the game right means appearing high on the first page of search engines like Google, Bing, and Yahoo for terms your potential consumers use.

If you know how your audience makes decisions, you can create content that guides them through their purchasing journey.

Yes, having high-quality content and copy matters. It won’t convert to users if your keywords don’t have high-quality search intent, though.

Strategic internal linking—linking to other URLs on the same site—and optimizing product and category pages are some of the hardest parts of e-commerce SEO. However, they’re definitely on my list of e-commerce SEO best practices.

That’s why I’m here. To give you SEO tips that work for you.

Conclusion

Search engines like Google mostly focus on providing users with a valuable experience.

Your website needs to make usability its top priority.

That’s my golden rule for SEO.

If your user experience is convenient and intuitive, your customers will respect and trust you.

It’s like what’s good for your users is good for Google—so satisfying both go hand in hand.

If users spend more time on your site and don’t navigate back to previous search results, Google takes this as a badge of honor.

Links are what propel you to the top of the search results page, so people who like your website and what it offers are far more likely to link to it.

Put e-commerce SEO at the forefront of your marketing campaign and see how catering to your audience’s needs leads to increased traffic.

Have you found mistakes with your e-commerce SEO strategy? How could you tell you were underperforming? Let me know and I can help you fix it.

The post Examples of E-commerce SEO Done Right (and Mistakes To Avoid) appeared first on #1 SEO FOR SMALL BUSINESSES.

The post Examples of E-commerce SEO Done Right (and Mistakes To Avoid) appeared first on Buy It At A Bargain – Deals And Reviews.

Ecommerce Startup Inventory Financing

How Can Ecommerce Business Startup Inventory Financing Help Your Business?

Selling goods online? Then you might need Ecommerce startup business inventory financing.

Our World Has Changed – and It’s Gone Even More Online

Ecommerce is where it’s at.

Not convinced?

While there was already a lot of online commerce, in March of 2020, due to COVID-19, a good 42% of Americans bought groceries online at least once per week. Orders for grocers from Amazon increased 50 fold!

Statista says about 227.5 million Americans were buying online in 2020, so with 330.7 American citizens, that’s just under 69% of all Americans. They are buying a lot more than groceries online. And that’s only continuing in 2021.

What is Ecommerce Startup Inventory Financing?

According to Investopedia, “Inventory financing is a revolving line of credit or a short-term loan that is acquired by a company so it can purchase products for sale later. The products serve as the collateral for the loan.”

Why Can Ecommerce Startup Inventory Financing Work Right Now?

Online businesses are doing relatively well right now. You already have experience with doing all of your commerce online. With a lot of brick and mortar businesses closed right now, or only tentatively reopening, ecommerce businesses can continue to do well.

Consider Ecommerce Startup Inventory Financing

Use your existing inventory as collateral for business financing. You’ll need inventory valued at $300,000 or more. You can get approved for a line of credit for 50% of inventory value. Rates are usually 5 – 15% depending on type of inventory. Get funding within 3 weeks or less. It can’t be lumped together inventory, like office equipment.

But there may be restrictions on the type of inventory you can use. This can include not allowing cannabis, alcohol, firearms, etc., or perishable goods. There can be revenue requirements. There may also be minimum FICO score requirements.

Alternatives to Startup Inventory Financing

There are a number of other ways to get financing for your online business. Your business – and you – have assets beyond inventory. You can tap these assets as collateral. You can use: a 401(k) or IRA, accounts receivable, or stocks or bonds. The 401(k), stocks, or bonds don’t have to be yours. You can work with a partner with these kinds of assets.

Securities-Based Financing

Use existing stocks as leverage to get business financing. Borrow as much as 90% of their value. You continue to earn interest on the stocks pledged as collateral. Closing and funding takes less than 3 weeks.

Rates can be as low as 1.6%. This is a working capital line of credit. You will have challenged personal credit.

Demolish your funding problems with 27 killer ways to get cash for your business.

401(k) Financing

Use your existing 401(k), or IRA as collateral for business financing. This program uses IRS proven strategies. You will pay no tax penalties.

You still earn interest on your 401(k). pay low rates, often less than 5%. Close and fund in less than 3 weeks. You can usually get up to 100% of what’s “rollable” within your 401(k).

Follow these steps. A new corporation is formed; a retirement plan is created to allow for investment into the corporation; funds are rolled over into the new plan. Then the new plan purchases stock in corporation and holds it. The corporation becomes debt free and cash rich.

Accounts Receivable Financing

Use your outstanding account receivables for financing. Get as much as 80% of receivables advanced ongoing in less than 24 hours. The remainder of the accounts receivable are released once the invoice is paid in full. Closing takes 2 weeks or less. Factor rates as low as 1.33%. Accounts receivable credit line with rates of less than 1% with no consumer credit requirement

Receivables should be with the government or another business. If you also have purchase orders, you can get financing to have those filled. You won’t need to use your cash flow to do so.

Amazon Corporate Credit Line

Get revolving or pay in full. You can authorize multiple buyers on a single account and download order history reports and pay by purchase order.

With the pay in full credit line, you get net 55-day billing terms to pay in full with no interest. You can set up primary and secondary accounts for multiple purchasers. And you will get a Dedicated Account Manager.

For the revolving credit line, you can make minimum payments or pay in full monthly. Pay 12.99% purchase APR (the minimum interest charge is $1). You get an option to apply as a personal guarantor to build business credit. And enjoy 24/7 Customer Service.

Amazon Lines of Credit and Working Capital Loans

If your business is eligible, you will see funding options when you log into Seller Central. Currently, lines of credit are offered by Marcus by Goldman Sachs. Loans come from Amazon Lending – specific terms are tailored to the business. Get access to loan funds within 5 days.

Kickfurther

You can finance your next inventory purchase with financing from customers and brand supporters and fundraise directly to them. The way it works is, customers buy through what’s called a Consignment Opportunity. Customers own the products they helped fund until they are sold by the brand. As soon as the products sell, the customer earns payments. Kickfurther also offers an online store for businesses to market and sell their products.

Shopify Capital

With Shopify Capital, you can get 12-month terms. Pay back with a percentage of daily sales. Borrow between $200 and $1 million. The total owed and daily repayment rate depend on risk profile.

OnDeck

OnDeck offers inventory loans and business lines of credit. Term loans runs $5,000 to $250,000, with 12-month terms paid back daily or weekly. Lines of credit run from $6,000 to $100,000. Pay back over 12 months, with automatic weekly payments.

Demolish your funding problems with 27 killer ways to get cash for your business.

Get to know Our Hybrid Credit Line Program for Startup Inventory Financing

Check out this form of unsecured funding. Unsecured funding does not require collateral, but the lender’s risk is mitigated by higher interest rates. Our credit line hybrid has an even better interest rate than a secured loan. Yet you can get the money faster and easier than any type of traditional funding. Get business funding without having to supply bank statements or credit stubs. You can get funding in a few days rather than weeks without supplying any collateral or documents.

You can get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. No financials required. These report to business CRAs. You can build business credit at the same time. This will get you access to even more cash with no personal guarantee.

You can often get a loan of 5 times the amount of current highest revolving credit limit account. This is up to $150,000. Easily five times what you could get on your own when applying for cards. Get cash out on this program as well.

Advantages

There will be NO impact on your personal credit with this type of financing. You need a good credit score or a guarantor with good credit to get an approval. With good personal credit, get unsecured credit cards with a personal guarantee. And with good business credit, get unsecured credit cards without a personal guarantee.

Check out business credit. It should be your goal to build business credit, even if you can get funding elsewhere. Business credit will help your company for years to come. Business credit is credit linked to your EIN and not your SSN.

This credit is available without a personal guarantee. It is available regardless of personal credit. You can get business credit immediately. Business credit is the only way to get money for a business when you don’t have collateral, cash flow, good personal credit, or a guarantor.

Ecommerce Startup Inventory Financing: Takeaways

Due to current circumstances, online businesses are doing relatively well. You can get inventory financing for your ecommerce startup. Or use personal or business assets as collateral for business loans. Amazon and Kickfurther offer even more options. Our hybrid credit line is a stellar choice if you or a guarantor have good personal credit. And don’t forget to build business credit, for even more money for your ecommerce startup business.

Demolish your funding problems with 27 killer ways to get cash for your business.

The post Ecommerce Startup Inventory Financing appeared first on Credit Suite.

How to Set Up a Bing Ads Campaign

With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.  

In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. 

With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign.      

Why Should You Run a Bing Ads Campaign?

Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy. Here’s why. 

First, Bing has a 6.7 percent market share, making it the world’s second-largest search engine. That might not sound like much, but there’s huge growth potential here. 

Next, over 1 billion people use Windows 10. Since Microsoft owns Bing, they direct a lot of traffic to their own search engine through Cortana and the search bar at the bottom of the computer screen. That’s some easy, reliable traffic right there! 

Finally, according to a Wordstream study, the average click-through rate (CTR) for Bing Ads is 1.25 percent, while it’s only 0.86 percent for Google Ads.

Seems like it’s worth paying attention, right?  

How to Set Up Your Bing Ads Campaign

Ready to get started? Great. It’s simple to set up your first campaign, so let me walk you through the steps. 

1. Create a Microsoft Advertising Account 

To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. It’s free to sign up, and you can use an existing email address to do so. 

First, head over to Microsoft Advertising, and click “Sign Up Now” to register.

How to Set Up Your Bing Ads Campaign - Create a Microsoft Advertising Account

On the next page, click “Create One” to set up a new Microsoft Advertising account.

How to Set Up Your Bing Ads Campaign - Go to “Create One” to set up a new Microsoft Advertising account

You can either use an existing email address or create a new one to run your account. 

Next, simply follow the onscreen instructions. You’ll need to input some basic details like your name and your business location. Agree to the Terms of Service and create your account.

2. Import an Existing Google Ads Campaign (Optional)

Are you creating a Bing Ad from scratch? Move on to step 3. If you’ve already got a Google Ads campaign you want to run on Bing, this step is for you. 

First, go to your top menu, select “Import,” then select “Import from Google Ads.” Then, just sign in to Google. Go to “Choose Accounts,” select the account you want to import an ad from, and hit “Next.”

If you’re happy to import your Google Ad with no changes, name the imported campaign and click “Start Import” or hit “Customize Report” to tweak things like your bids and bid strategies.

Want to import multiple Google Ads simultaneously? You can import up to 10 at one time, and the steps are pretty much the same. 

Once you’ve imported your desired campaigns, double-check all the details to ensure they’ve moved over correctly, paying particular attention to your targeting settings, bids, and budgets. 

Make any adjustments as necessary, and you’re good to go.   

3. Choose the Right Keywords

Before you create your campaign, you need to choose your target keywords. Unless you choose the “right” keywords for your campaign, your ad won’t reach the right people. 

How do you find the perfect keywords? Well, you need to run some keyword research. Microsoft advertising has a built-in keyword planner to help you do just that. 

First, sign in to your account. Select “Tools” from the top menu and scroll down to “Keyword Planner.” You can then enter details like your business name, location, and service, and the keyword planner will show you suggested keywords to bid on.

How to Set Up Your Bing Ads Campaign - Choose the Right Keywords

To improve the search results, input any keywords you know you want to use and note down any negative keywords you want to exclude from the results.

How to Set Up Your Bing Ads Campaign - Use Keyword Planner

You can also check for search volumes, trends, and cost estimates to help focus your keyword research.

How do you know which keywords to go with? Stick with keywords connected to “commercial intent.” These are the keywords people generally use when they’re ready to buy a product or sign up with a service, so it makes sense to target them in your Bing Ads campaign.

Say you sell wine. A phrase you might use is “buy wine” because, unsurprisingly, most people using this search term want to actually buy wine. When you search for this keyword and related suggestions, this list appears:

How to Set Up Your Bing Ads Campaign - Use Keyword Planner, Sell Wine Example

While all the columns matter, pay close attention to the CTR and cost-per-click (CPC) columns. The higher the CTR, the more people click through the ad. Balance this against how much the average click actually costs you to determine which keywords might be best for your campaign and your ad budget.

There’s no need to limit yourself to Microsoft’s keyword planning tool. You can also check out Ubersuggest for other keyword ideas and use your findings to inform your ad. 

4. Create Your Bing Ads Campaign

Once you’ve set up your account and completed your keyword research, it’s time to create your first Bing Ad. If you didn’t import any campaigns in step two, or if you’re creating a new Bing Ads campaign, this step is for you.

First, go to your “Campaigns” page and then click the “Create Campaign” button in the middle of your screen.

How to Set Up Your Bing Ads Campaign - Create Your Bing Ads Campaign

Then, set your goal. Your goal could be, for example, conversions to your website, a dynamic search ad, or selling products from your catalog. The setup wizard walks you through the different options available. 

Next, simply follow the onscreen instructions to complete your Bing Ads campaign. Once you hit “Save,” your ad will go live. 

Before you finish setting up your Bing Ad, you can go ahead and set customized parameters to maximize your chances of reaching the right audience. For example, you could choose which times you want to show your ad or which age groups you want to see your ad.

Bing Ads - Set Custom Demographics for Targeted Ads

Setting up custom parameters ensures you’re getting the most from your Bing Ads. 

5. Track Your Results

It’s all well and good setting up a Bing Ads campaign, but you also need to ensure it’s bringing you the desired results! To assess the effectiveness of your campaign, you need to track two metrics: conversion rate and CPC.

Checking your conversion rate tells you how many people are taking the desired action through your ads, and assessing your CPC shows if you’re overspending on your ad budget. 

How do you track these metrics? Well, let’s start with conversion rates. You can easily track conversions by simply clicking on the “Campaigns” tab and checking out the number in the “Conv.” column.

How to Set Up Your Bing Ads Campaign - Track Your Results

From here, you can tell how many conversions you’re getting per campaign. You’ll notice you can track everything from impressions to your CTR from this tab, so you can quickly track whichever metrics you deem the most important, all from one page.

Similarly, then, you can view your CPC from the “Campaigns” tab. Check how much you’re spending per single click and confirm it’s in line with your expectations and marketing budget. 

If you’re spending too much, consider bidding on different keywords or amending your campaign somehow.  

5 Tips for Creating a Successful Bing Ads Campaign

A successful Bing Ads campaign is about more than just keyword research and metrics tracking. To get the most from your campaign and maximize your ROI, follow these tips.

1. Know Your Audience

Whether these ads work for you really depends on what you’re selling and who you’re selling it to. For example, slightly older and wealthier audiences may prefer Bing to Google, so if you’re selling, say, wine boxes aimed at middle-class Americans aged 45+, Bing could be perfect for you. 

The best way to know if Bing’s worth your time? Build a customer profile. Identify who you’re targeting and what they respond to best. 

Do you already use a tool like Google Analytics? Check your demographics data. If you trend towards a younger audience, you might not get the results you’re looking for from Bing Ads. 

2. Import High-Performing Google Ads

If you’re already running high-performing Google Ads campaigns, it makes sense to import them into Bing Ads. While you can, of course, simply set up entirely new campaigns, you’ll save time and effort by just importing your successful campaigns.

Not sure which Google Ads campaigns to import? Think about which ones are most likely to appeal to the demographic you’re targeting on Bing Ads and work from there. You can always remove these campaigns and import others later. 

One final point here: Just remember to double-check that everything moved over seamlessly from Google Ads to Bing before you go live. 

3. Improve Your Targeting

To get the most from your Bing Ads, you must ensure they’re reaching the right audience. How do you measure this? By pulling multiple analytics reports. 

For example, you could track segments including:

  • audience
  • time of day
  • device
  • geography

Say you discover you get the most conversions from mobile devices on weekends before 5 p.m. Focus on ensuring your ads appear most frequently at this time to maximize your conversions. You’ll get the most ROI from your budget this way! 

You’ll find all the tracking tools you need on the “Campaigns” page. 

4. Use the UET Tag

To track your conversions accurately, you need to set up the “Universal Event Tracking” (UET) tag. Why? This tag allows you to see exactly what users do after they click on your ad and visit your site. 

In other words, if you want to know whether someone bounces from your landing page immediately or actually commits to a purchase, you need a UET tag. 

It’s easy to set up. First, go to your “Campaigns” page, click “Conversion Tracking,” then “UET tags.” Give it a name to help you identify it. In the description box, enter your URL or website name. Save the tag you’ve just created.

Next, copy the code and paste it into the pages of your website you wish to track. WordPress plugins can help here.

Finally, add some conversion goals to your tag, whether it’s tracking how long someone spends on your website, purchases they make, and so on. 

The Microsoft support page has more guidance on how to run UET tags if you’re new to them.

5. Monitor Your Quality Score

Your quality score reveals how your Bing Ad stacks up against competitors’ ads. It’s based on three things: your CTR, ad relevance, and landing page experience. Here’s what the scores mean:

Tips for Creating a Successful Bing Ads Campaign - Monitor Your Quality Score

In short, a low-quality score means your ads won’t appear as often as they should, whereas a high-quality score means you’ve got a competitive keyword and CTR, so your ad appears more often. 

To view your score, click the “Keywords” tab on the “Campaigns” page and check out the “Qual. score” column. Check it frequently to confirm your ads are performing well.

Final Thoughts on Bing Ads

While Bing Ads aren’t for everyone, they’re definitely worth a closer look. For many businesses, they offer a cost-effective alternative to Google Ads, while others might find it’s best to run PPC campaigns across both platforms. 

The only way to know is to try them out for yourself! It’s simple to set up a campaign, so consider importing a high-performing Google Ads campaign and seeing how it goes.

Have you set up your first Bing Ads campaign yet? How are you finding it?

Interest-bearing Accounts Interest Rate How To Start Earning Money Today

Spending your hard-earned cash in an interest-bearing account is maybe among the best as well as simplest methods to make the cash benefit you. Possibilities are, your cash will certainly not function as tough for you if you do not have the finest cost savings account passion price.

Right here is exactly how you can begin generating income today with your interest-bearing account rate of interest:

– Keep track of the passion interest-bearing account rates of interest supplied by both standard along with on-line financial institutions;

– Check out the information and also small print of “high rate of interest return interest-bearing account” as you have the power to make even more for your cash with this kind of interest-bearing account as long as you can stay on par with the dedication as well as abide by the problems and also terms;

– There are different sorts of interest-bearing accounts that might satisfy your details requirements and also needs to generate income that you might wish to discover even more such as cash market interest-bearing account, and so on

– With your meticulously picked high interest-bearing account rates of interest, you can begin setting aside a section of your cash right into the account frequently. You will certainly be amazed to locate that you have actually collected much financial savings particularly with interest-bearing account rate of interest that is worsened.

– Aside from the cash market interest-bearing account, you might additionally intend to place your cash and also make from it in a deposit slip (CD) that functions as a time down payment. Keep in mind that with this kind of financial investment, the longer your cash is kept in the financial institution as CD, the greater the return will certainly be for you.

– Another type of financial investment is with the cost savings account passion price you obtain from financial savings bonds. You can pay in the bond at any type of time yet doing so might cost you the gained rate of interests.

You can certainly generate income from interest-bearing account rates of interest as long as you agree as well as dedicated to conserve, or spend your cash in the most effective interest-bearing account. The relevance of conserving cash needs to not be delegated to the history as it is as crucial, of not more crucial than making money.

You have to establish your objectives plainly as well as wisely in gaining your cash from cost savings account rate of interest price. It will certainly likewise aid to differentiate your cost savings account where you straight down payment that part of your cash from your pay to your monitoring account the one that you make use of for your day-to-day costs.

When you do it instantly and also make conserving one of your great practices, gaining cash from your financial savings account rate of interest price must be a wind specifically.

– Another kind of financial investment is via the cost savings account passion price you obtain from cost savings bonds. You have to establish your objectives plainly as well as wisely in making your cash from financial savings account passion price. It will certainly likewise assist to identify your cost savings account where you straight down payment that section of your cash from your reimbursement to your monitoring account the one that you utilize for your everyday costs. You can establish up a high yielding cost savings account rate of interest price.

The post Interest-bearing Accounts Interest Rate How To Start Earning Money Today appeared first on ROI Credit Builders.

Mazu E-currency Exchange Program Review

Mazu E-currency Exchange Program Review

Matt Gagnon might be an illusionist which’s why the Mazu Guide has actually gotten a lot press. Matt’s e-currency exchange program introduced in Dec. 2004 as well as has actually seen just success with Mazu’s really helpful ECEP overview on beginning in e-currency trading. Matt Gagnon’s newest upgrade within the e-currency company has actually been the launch of the sophisticated section of the ECEP in June of 2005.
Mazu’s e-currency exchange program appealed an ignored specific niche as well as has actually produced an innovative overview on just how to trade e-currencies. Current research study has actually revealed that 90% of Mazu’s consumers are pleased with the digital e-currency program. It is noticeable that in any type of market there will certainly constantly be unhappy clients; nonetheless this mosts likely to state that there is constantly area for renovation.
The e-currency exchange program is very easy to adhere to with led tutorials, video clips as well as CD’s that aid individuals beginning. Not just do individuals obtain described sources, yet accessibility to chatroom as well as online forums that are loaded with individuals enlightened in e-currency trading. One of the most effective source within Matt Gagnon’s e-currency exchange program is without a doubt the chatroom that is continuously loaded with specialists on the topic.
In a current telephone call with Matt Gagnon he described that the Mazu e-currency exchange program will certainly make $900,000 this year alone. Matt clarified his success has actually resulted from the competence and also the riches of understanding Mazu has in the e-currency profession company. After examining Matt Gagnon’s money exchange program it became a really reputable program offering important sources for e-currency trading.

The post Mazu E-currency Exchange Program Review appeared first on ROI Credit Builders.