New comment by Sparrow_Hiring in "Ask HN: Who is hiring? (November 2022)"

Sparrow | Remote (US) | Remote OK | https://trysparrow.com Sparrow’s mission is to make it simple for companies to provide their employees with all types of leave (i.e. family, medical, etc.) nationwide. Our innovative software-based platform accommodates all of the related paperwork, coordination, calculations, and deadlines for each employee’s unique needs during their absence. To … Continue reading New comment by Sparrow_Hiring in "Ask HN: Who is hiring? (November 2022)"

New comment by deimantasa in "Ask HN: Freelancer? Seeking freelancer? (November 2022)"

SEEKING WORK | REMOTE For more than a decade spending most of my time helping founders/business owners to build their MVPs and/or improve existing Architecture/UX of their beloved apps. Recently been sucked in into the blockchain space which I didn’t know I’d love that much. Key strengths – 10+ years within Mobile Tech. space – … Continue reading New comment by deimantasa in "Ask HN: Freelancer? Seeking freelancer? (November 2022)"

PG takes over, wills reeling Clips to needed win

Paul George had 35 points, 9 rebounds, 8 assists and 6 steals and hit two clutch shots in the final 40 seconds to lift the struggling Clippers to a 95-93 win over the Rockets that snapped a four-game skid.

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Meticulous (YC S21) Is Hiring #3 Founding Engineer in London

Hey HN,

I’m Gabriel, founder of Meticulous.

Our mission is to make the world’s code safe, performant and reliable. We’re starting with a tool to catch JavaScript regressions in web applications with zero-effort from developers.

How it works: Insert a single line of JavaScript onto your site, and we record thousands of real user sessions. We then replay these sessions on new code to automatically catch bugs before they hit production. You can watch a 60-second demo at meticulous.ai.

We are a London-based YC company. Our engineering team previously worked at Dropbox, Opendoor and Google. We just raised $4m, and are backed by some of the best founders and technical leaders in Silicon Valley, including Guillermo Rauch (founder Vercel, author next.js), Jason Warner (CTO GitHub), Scott Belsky (CPO Adobe), Calvin French-Owen (founder Segment), Jared Friedman (YC partner and former CTO of Scribd) and a bunch of other incredible folks.

Catching JavaScript regressions is just the start. There is an entire category of products to build on top of replay. This ranges from automatic UI previews to revealing the performance impact of frontend code.

We want to change the way the world develops software, and influence software approaches for decades to come.

We are seeding a London office and hiring an onsite (few days per week) founding engineer to join our team of four.

You will have autonomy in building out this technology, but here are a few problems you might work on:

– Build a distributed system to concurrently replay thousands of sessions, such that a developer gets a result in seconds.

– Speed up the replay of sessions in a way that retains determinism.

– Derive algorithms to detect sessions that cover differing code paths and edge cases, and ignore sessions that are too similar.

– Help build out a team of world-class, highly collaborative, software engineers.

As founding engineer, you get to shape the company, and build the culture and technology from the ground up.

What we look for:

In a sentence: Technically brilliant, delightful to work with, combined with a self-awareness and strong desire to improve. We also want to make sure everyone is highly supportive of each other; we win as a team.

We’re currently only looking to bring on folks with senior level skill sets and 5+ years of industry experience. You should have strong web fundamentals and a deep love for software engineering. Maybe you enjoy programming books like Clean Code, Designing Data Intensive Applications, Pragmatic Programmer etc. or enjoy hacking on interesting side projects. You value transparency and candid feedback, and are motivated by a strong desire to become the best engineer you can be.

You can read about our values here https://sumptuous-lungfish-609.notion.site/Meticulous-values…

You will be given the space and time to up-level yourself as an engineer in terms of conferences, reading, or whatever you think will be most valuable. We will also set you up with mentorship, if you desire it, from top engineering leaders (folks running 100-engineer organizations at the world’s leading tech companies).

If this sounds interesting, please reach out to me at gabe [at] meticulous [dot] ai with “HN” in the subject line and 2-3 sentences about what you find interesting about Meticulous and your resume/LinkedIn/GitHub.

Comments URL: https://news.ycombinator.com/item?id=33420039

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Brandin Cooks sends cryptic tweet after Texans don't move him at NFL trade deadline

After not being traded from the Houston Texans on NFL trade deadline day, wide receiver Brandin Cooks posted a cryptic tweet that appeared to show some frustration.

The Texans are reeling through seven games this season with a 1-5–1 record and no playoff hopes in sight. It’s for that reason many believed Cooks would be moved to a playoff contender.

It seems Cooks may have wanted the same thing after tweeting following the 4 p.m. last call for trades.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

“Don’t take a man’s kindness for granted,” Cooks tweeted. “Covered for the lies for too long those days are done. Crossed the line with playing with my career.”

The 29-year-old signed a two-year extension worth $39.8 million with the Texans that runs through the 2024 season, after which he will become an unrestricted free agent. And $36 million of the deal is guaranteed.

BROWNS TALK TRADE WITH TEXANS AGAIN, THIS TIME WITH BRANDIN COOKS AS TARGET

The one caveat to a Cooks trade for any team was the $18 million he is owed for the 2023 season, which seemed to be a deal breaker in a potential trade with the Dallas Cowboys.

The Cowboys and Texans were reportedly discussing a deal that would have moved Cooks to Dallas, but they couldn’t see eye to eye on compensation, so the deal fell through, per Sports Illustrated.

Cooks’ first year in Houston was tremendous with quarterback Deshaun Watson favoring him during a 2020 season in which Watson led the league in passing yards. Cooks totaled 1,150 yards on 81 receptions with six touchdowns.

DERRICK HENRY RUSHES FOR 219 YARDS, BREAKS EDDIE GEORGE’S TITANS RECORD IN WIN

Cooks did well despite quarterback troubles in 2021 with 90 catches for over 1,000 yards. But, this year with Davis Mills at the helm, the Texans have struggled offensively, and Cooks’ production has dipped as a result.

Cooks has 354 yards on 32 catches with just one score this season, and he hasn’t broken 100 yards in a single game.

With the trade deadline past, Cooks will now have to finish out the regular season with Houston before he can be traded again, assuming that’s what he wants.

It’s a short week for the Texans, who face the undefeated Philadelphia Eagles Thursday night.

2023 is Going to be Bad for Marketing, But There’s Hope

If you just look at the data, it paints a very grim future for marketing… at least in the short run.

For example, we may go into a global recession as the Federal Reserve continually increases interest rates and it has caused businesses to cut back.

Especially on the advertising front.

Just look at the recent earnings calls from advertising giants. Alphabet only slightly increased advertising revenue in total, although YouTube decreased by roughly 2%.

They are also seeing massive pullbacks in some large industries. For example, there has been a pullback in crypto, mortgage, insurance, and even gaming ad spend.

And it’s even worse for Meta. Their average revenue per user has dropped to $9.41 versus $9.83.

They also stated that their Q4 revenue, which mainly comes from advertising, is lower than most predicted with a range of $30 to $32.5 billion.

Snap had a similar story to the other online ad platforms, while Pinterest grew 8% a year which was more than analysts expected.

Nonetheless, no matter what platform you look at, it’s safe to say that the advertising industry is seeing a slowdown.

Now let’s dive into the obvious bad news, and then we will get into the silver lining and how you should adapt. Because there is hope and you can still do well in this market.

Bad news

The marketing industry is going in a downward direction fast. I’m no economist, but most of it is related to external factors none of us can control… such as rising interest rates, supply chain issues, increases in oil and energy prices, issues with real estate across the world, and worst of all, war.

And when you have the S&P 500 down 18.67% it means companies have lost a lot of money… and I mean a lot.

Just think of it this way, the companies in the S&P 500 have a market capitalization of 30.12 trillion dollars.

In December of 2021, the S&P 500 had a market capitalization of 40.36 trillion dollars. That’s roughly a 10 trillion dollar loss.

To put it in perspective, if Apple, Amazon, Google, Facebook, and Microsoft didn’t exist that would only be 6.8 trillion dollars (based on today’s stock price).

When the market goes down, the value of which companies are worth goes down, which means companies cut back on spending. Marketing happens to be the first thing that gets cut in a bad economy.

And when the value of companies goes down, a lot of people’s net worth goes down. Just in America alone, 43% of the population owns stocks.

So, when people’s net worth goes down, eventually they start spending less. It’s already started to slow too… when you look at data from the first half of this year (inflation-adjusted) spending increased by 1.5% compared to 12% last year.

But what about marketing?

Here’s what’s interesting…

Because our agency, NP Digital, works with companies of all sizes we see data from both small and medium businesses as well as enterprises.

Plus we have offices and employees throughout the world such as in Canada, Brazil, Germany, India, Australia, etc… because we work with companies in multiple regions and help them with their global and local marketing campaigns.

That in combination with working closely with some of the big advertising platforms and having tools like Ubersuggest that tracks millions of domains we really see a lot of data and trends.

Here are the 3 main trends we are seeing (keep in mind the data below is from what we can see and track, as we don’t have data on the whole web or even a large fraction of it):

Trend #1: Ad costs are decreasing

Overall, the global costs for ads have been going down by 4%. Some industries like real estate have gone down much more, but with other industries like B2B SaaS, we haven’t seen much of a change with our clients as they optimize for lifetime value.

A lot of this is because businesses are cutting back on their spending in addition to many sectors such as real estate not having the same demand that they had a year ago.

Trend #2: Buyers aren’t converting at the same rate

We aren’t seeing conversion rates as high as they used to be. We’ve seen a drop of 7.13%.

Keep in mind that different websites have different conversion goals. Such as one website may focus on leads while another may focus on a signup or another may focus on a purchase.

Conversion rates are also affected by many other factors such as companies increasing prices due to inflation costs, shipping costs, and supply chain delays.

Or conversion rates being lower because some people aren’t spending as much because they may have lost their job.

Trend #3: Companies are fearful of the unknown

We are seeing some companies pulling back on their total marketing budget because they are afraid of what lies ahead.

But we are also seeing companies shift their budget to digital marketing because it is easier to track than let’s say traditional TV or radio advertising.

Now we don’t manage traditional budgets for our clients, but we handle the digital side. In a good or a bad economy, companies tend to spend on digital marketing (things like SEO, paid ads, email marketing, social media, etc) as long as it is profitable.

The silver lining in marketing

As I mentioned earlier, we see a lot of data.

There’s a pattern that we have seen with the companies that have been growing this year (the ones we work with at least).

And to be clear, when I say growing, I mean companies that are generating more revenue and profit.

These companies are also taking advantage of the current economic climate to double down on their whole business, not just marketing, to gain more market share.

So, what are these growing companies doing in this economy?

Conversion optimization – 83% of them have doubled down on conversion rate optimization. If you can get more of your visitors to convert into customers through copy, images, or products you can generate more sales. A great example of this is Legion which will grow around 40% this year mainly due to conversion rate optimization, while a lot of their D2C competitors are flat or declining.
Influencer marketing – 49% have either doubled down on their influencer marketing budgets or started influencer marketing. Rates for influencer marketing have gone down. They can convert well too if you focus on micro-influencers that have your target audience. They tend to be both cheaper and generate more revenue. You just need thousands of them to really build scale (not hundreds).
SEO – SEO is a long-term play, but it provides a massive ROI. Only 2% of the companies we work with that have grown this year have slowed down on their SEO efforts. 98% of them continued their current budgets or increased them when it comes to SEO.
Global expansion – an easy way to generate more revenue is to add new regions to sell your products and services in. 19% of the winning companies we work with have expanded into new regions. This creates more revenue generation opportunities, and you’ll find that marketing is much cheaper in most regions compared to the U.S. or U.K. Sure you won’t generate as much revenue, but the ROI tends to be higher from what we are seeing.
Email marketing – it’s rare that we work with a company that isn’t collecting emails or already doing email marketing. But what’s funny is companies assume that if you just send out promotional emails every once in a while, or a few educational ones… that’s considered email marketing. Sadly there is much more to it. For example, segmenting your lists and sending different campaigns to different people. Or optimizing your open and click rates. 77% of the companies we work with that grew this year doubled down on email marketing and fine-tuned their campaigns.
Omnichannel marketing – there is multi-channel marketing and there is omnichannel marketing. 100% of the companies we worked with that grew focused on omnichannel marketing and continually expanded. What I mean by this is when a company uses omnichannel marketing, the channels work together and they are also using learnings from each channel to maximize others. Versus multi-channel marketing where each channel just sits in a silo. TikTok has been massive for ecommerce… and channels like Snap, Pinterest, Reddit, Bing or even Quora that people don’t really talk about have been effective too.

Conclusion

Just because the economy isn’t where you want it to be, it doesn’t mean you can’t grow.

And if you really have headwinds ahead of you such as the mortgage industry, you can still make a lot of changes that will put the company in a much better place when the economy starts to recover.

In other words, start thinking outside the box. Don’t focus all of your energy on the news… sure it’s smart for you to stay up to date with what is happening, but the majority of your time should be spent on solutions and new ways to grow.

If you want my team to help with this, just check out my ad agency NP Digital.

So, what are you seeing in this economy?

How Often Should You Blog? We Found A Blogging Frequency That Works

Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how.

Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. With so many factors to consider, including search engine optimization and brand awareness, it’s certainly an important thing to have planned out.

In this post, we’ll uncover the blogging frequency we found that works for one specific industry. We’ll show you how we drew this conclusion and how you can do the same for yours.

Why Is Blogging Frequency Important?

Blogging frequency is how often you publish blog posts on a weekly or monthly basis.

There are a number of benefits to finding your ideal blogging frequency.

First and foremost, blog posts allow you to rank for organic keywords. These are needed for driving organic traffic to your site.

A frequently updated blog also increases brand awareness. The more you post about your industry, the more aware of your web presence, your products, and your services your target audience becomes.

Blogging can help your business build trust in the community. Posting relevant content about your industry and regularly updating it will help convey trust and authority to your audience. They will be more likely to convert on your site versus a competitor that rarely updates their content or posts blogs.

For more practical reasons, a blog post frequency helps you to set a standard for yourself or your content writing team. Without a frequency in mind, you may constantly focus on writing blog posts at the expense of other activities. This extends to adjacent teams too, like social media and design, who would greatly benefit from a known frequency so they can prioritize their tasks.

So a blog post frequency gives you both an upper and lower limit, which means you can spend more time and money focusing on other aspects of your business.

Are You Blogging Too Often?

In addition to asking how often do you need to blog, it’s not uncommon to ask what happens when you blog too frequently? Or, is that even possible?

Perhaps you’re thinking the more, the better. As you’ll see in the analysis below, it’s not quite that simple.

You could post daily on your blog. Hourly, even. Will it be your best content, though? Remember that quality is better than quantity in almost all cases. By posting too frequently, you may be sacrificing the quality of your content which itself will have a negative impact on your brand.

What We Learned From Our Data about Blogging Frequency

For this analysis, we’re evaluating eight companies in the CBD industry. To find out how many blog posts they publish per month, we looked at their post sitemaps and calculated the average number of posts per month since January 2022.

We looked at a few metrics when measuring their success.

First, we looked at the overall keyword universe, meaning we analyzed the total number of keywords the blog ranks for on Search Engine Results Pages (SERPs). To drill down further, we also looked at the number of those keywords which ranked within the top 10 results, or on the first page. Finally, we compared the number of organic keywords each business ranked for in the top three results. These are the most coveted positions.

The greater your number of organic keywords, the farther your reach. While it’s not the only metric to consider when measuring success, it is a good indicator of such.

RoyalCBD.com: A High Post Frequency Example

RoyalCBD.com for ideal blog post frequency

With the highest post frequency on our list, RoyalCBD.com boasts an average of 18 blog posts per month. This seems to have paid off, with 24,351 organic keywords driving traffic to the website.

More important than organic traffic, however, is the quality of that traffic. RoyalCBD seems to boast high numbers there, too. The website has 5,603 keywords ranking in the top 10 and 2,920 keywords ranking in the top one through three positions on SERPs.

JoyOrganics.com

The next on our list, JoyOrgani c s.com, also happens to be the site with the second-highest posting frequency that we analyzed. That is, 17 posts per month on average from January 2022 through June 2022.

This is likely a contributing factor for the rather high number of organic keywords – 17,103 to be exact – driving traffic to the site. Of those keywords, 1,679 rank in the top 10 and 511 rank within positions one through three on SERPs.

CBDfx.com: Is One Post Per Month Enough?

CBDfx.com for ideal blog post frequency.

On the opposite end of the spectrum, there is CBDfx.com, with a blogging frequency of about one post per month.

Before you think CBDfx.com is an anomaly, you should know they have refreshed 155 blog posts on their site in June 2022 alone. This means they optimized existing posts to meet current SEO standards. So while their posting frequency is low, the refreshed content is likely playing a large role in their organic keyword rankings.

CBDfx.com has 18,023 organic keywords with 2,576 ranking in the top 10 and 984 ranking within the top three positions on SERPs.

The takeaway here is that refreshed content can be just as important as new content for rankings.

HempFusion.com

While we initially looked at post frequency from January 2022 through June 2022, there are some websites that have yet to post in 2022. This includes HempFusion.com. In those cases, we looked back at July 2021 through December 2021.

From July through December 2021, there was an average of seven blog posts per month. Despite not posting in 2022, this prior frequency seems to have provided some protection for HempFusion.com on SERPs. It currently has 2,827 organic keywords, with 391 ranking on the first page and 201 ranking in positions one through three.

MedterraCBD.com

Here’s another site with no blog posts in 2022. From July through December 2021, though, MedterraCBD posted an average of five blog posts per month.

You might be thinking that surely MedterraCBD.com will have fewer organic keyword rankings than HempFusion.com. MedterraCBD.com actually has considerably more. To be specific, 7,435 organic keywords with 840 ranking in the top 10 and 486 ranking in the top three.

There are a few reasons for this. Foremost, MedterraCBD.com has ranked since the middle of 2017 while HempFusion.com only started ranking around January 2020. MedterraCBD.com has also seen higher average rankings overall, so it’s likely to see the effects of not posting less drastically.

JustCBDStore.com

With 14 posts per month, surely JustCBDStore.com has a significant number of organic keywords.

Surprisingly, this site has only 8,680 organic keywords. Of those, 1,615 rank in the top 10, and 776 rank within the top three on SERPs. That’s close to the sites like HempFusion.com and MedterraCBD.com that didn’t post at all in 2022!

We know it’s not the posts per month responsible for that low of organic keywords. So the answer is likely in a factor we have not considered, such as the age of the website or social media presence.

Purekana.com: Moderate Number of Posts Per Month

Purekana.com for ideal blog post frequency.

Another on our list with a moderate number of posts per month, Purekana.com has a monthly blogging frequency of approximately 13.

Similar to JustCBDStore.com, Purekana.com has a small organic keyword profile with 7,126 organic keywords. Of these, 983 rank on the first page of SERPs, and 414 rank within the top three.

cbdMD.com

Here’s another anomaly, though occurring in the opposite direction of what we saw above.

cbdMD.com posts an average of 13 blog posts per month. Despite this middle-of-the-road number of blog posts, it has the most organic keywords on our list with 37,784. This includes 5,924 keywords ranking in the top 10 and 2,154 keywords ranking within the top three.

But How Often Should I Blog?

To recap our findings, we analyzed eight CBD websites with the intention of pinpointing the optimal number of blog posts per month for the industry. Here is what we found:

A graphic showcasing blog posts per month, organic keywords, and backlinks for different websites.

cbdMD.com has the largest number of organic keywords. When you take into account its modest domain authority and medium-sized backlink profile, it becomes clear that the number of blog posts is the driving factor for its success.

Why is this not the case for JustCBDStore.com and Purekana.com, both of which also post approximately 13 blog posts per month? There are a lot of other variables at play, such as target keywords, length of the average blog post, and social media presence.

What does this mean for you?

Our research shows that for this industry, 13 blog posts per month is a good balance between quantity and quality. These should be focused on well-researched topics with at least one or two target keywords. This should further be accompanied by ample support from your cross-functional teams. This means social media promotion of the posts and digital assets from your design team at the very least. 13 a month was a number that allowed the sites we mention above to strike that balance.

In addition, blog post refreshes should also have a place in your content writing strategy. There’s no magic number of refreshes to implement here. It’s more so about updating older posts that may not fit in with the most recent SEO recommendations. This also gives you an opportunity to improve your internal linking.

Finding the Ideal Blog Post Frequency for You

The blogging frequency we found to be ideal for the CBD industry may or may not be ideal for your industry. So how can you find the ideal blog post frequency for your industry and, even more important, your blog?

The best way to do so is with an analysis of a sample of blogs within your industry like we performed above. You can easily do this with access to XML sitem aps and an SEO analysis tool like Ahrefs or, of course, Ubersuggest.

What does this look like?

Find ten to 15 competitors with blogs in your industry to evaluate.
Locate the sitemap for each of these websites.
Take note of how often each site posts within a designated time period. We recommend looking at the last six months if possible.
With the average number of posts per month for each site, you can now use an SEO analysis tool for a fuller understanding of that site’s SEO profile. Look specifically at the number of organic keywords and the number of keywords ranking within the top ten.
With this information combined, you can determine which post frequency correlates to the highest number of organic keywords in your industry.

While organic keyword profile isn’t the only indicator of a solid posting frequency, it’s one that seems to correlate highly. So do take other factors into consideration if something stands out, but don’t overcomplicate it.

FAQs

Here are the answers to frequently asked questions on the subject of blogging frequency.

How many blogs should you post a week?

The answer is not so cut and dry as we’ve highlighted above. Once you have found your ideal blog post frequency for the month, it’s best to break it down into weekly goals.

How often do most bloggers post?

In our data, we saw post frequencies anywhere from once a month to almost 20. The answer is going to vary based on the client’s industry as well as the capacity of their content team, though it’s important not to compromise quality for cadence.

Does it hurt my content marketing to blog more or less than my competitors?

While competitor research can provide a good idea for the number of blog posts to write each month, it’s not the be-all-end-all. You should also consider how many quality posts you can write and whether you actually have something useful to say.

How can I find creative blog ideas?

There are plenty of ways to find creative blog ideas for your blog. You can research your competitors using Ubersuggest, find keyword ideas in Google Search Console, and or even use a blog idea generator.

What makes a quality blog post?

This could be an article topic all its own, as there is a lot that goes into quality blog writing. A few elements of a quality blog post include a compelling headline, a narrow focus, and a unique brand voice.

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Conclusion

When it comes to determining the ideal blogging frequency for your website, there is no magic number. There are many factors that play into that decision.

So how can you determine the best frequency for your blog?

The key is to look at other blogs in your industry and compare their posting frequency to their organic keyword profile. You’re looking for a strong organic keyword profile – the highest number of relevant page one keywords within the industry – for a clue as to how many posts per month are ideal for your blog.
Remember, though, that quality is just as important (if not more so) as quantity. So maintain a frequency that nears the ideal frequency for your industry but that still allows you to maintain a high content quality.

Why Content Marketing Can Boost Your Brand

Content marketing can certainly help your business online when used creatively and purposefully, along with SEO and Social Media. Sure, content marketing has been around since the dark ages, but since the digital age, it …

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