Tag: Works

How Often Should You Blog? We Found A Blogging Frequency That Works

Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how.

Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. With so many factors to consider, including search engine optimization and brand awareness, it’s certainly an important thing to have planned out.

In this post, we’ll uncover the blogging frequency we found that works for one specific industry. We’ll show you how we drew this conclusion and how you can do the same for yours.

Why Is Blogging Frequency Important?

Blogging frequency is how often you publish blog posts on a weekly or monthly basis.

There are a number of benefits to finding your ideal blogging frequency.

First and foremost, blog posts allow you to rank for organic keywords. These are needed for driving organic traffic to your site.

A frequently updated blog also increases brand awareness. The more you post about your industry, the more aware of your web presence, your products, and your services your target audience becomes.

Blogging can help your business build trust in the community. Posting relevant content about your industry and regularly updating it will help convey trust and authority to your audience. They will be more likely to convert on your site versus a competitor that rarely updates their content or posts blogs.

For more practical reasons, a blog post frequency helps you to set a standard for yourself or your content writing team. Without a frequency in mind, you may constantly focus on writing blog posts at the expense of other activities. This extends to adjacent teams too, like social media and design, who would greatly benefit from a known frequency so they can prioritize their tasks.

So a blog post frequency gives you both an upper and lower limit, which means you can spend more time and money focusing on other aspects of your business.

Are You Blogging Too Often?

In addition to asking how often do you need to blog, it’s not uncommon to ask what happens when you blog too frequently? Or, is that even possible?

Perhaps you’re thinking the more, the better. As you’ll see in the analysis below, it’s not quite that simple.

You could post daily on your blog. Hourly, even. Will it be your best content, though? Remember that quality is better than quantity in almost all cases. By posting too frequently, you may be sacrificing the quality of your content which itself will have a negative impact on your brand.

What We Learned From Our Data about Blogging Frequency

For this analysis, we’re evaluating eight companies in the CBD industry. To find out how many blog posts they publish per month, we looked at their post sitemaps and calculated the average number of posts per month since January 2022.

We looked at a few metrics when measuring their success.

First, we looked at the overall keyword universe, meaning we analyzed the total number of keywords the blog ranks for on Search Engine Results Pages (SERPs). To drill down further, we also looked at the number of those keywords which ranked within the top 10 results, or on the first page. Finally, we compared the number of organic keywords each business ranked for in the top three results. These are the most coveted positions.

The greater your number of organic keywords, the farther your reach. While it’s not the only metric to consider when measuring success, it is a good indicator of such.

RoyalCBD.com: A High Post Frequency Example

RoyalCBD.com for ideal blog post frequency

With the highest post frequency on our list, RoyalCBD.com boasts an average of 18 blog posts per month. This seems to have paid off, with 24,351 organic keywords driving traffic to the website.

More important than organic traffic, however, is the quality of that traffic. RoyalCBD seems to boast high numbers there, too. The website has 5,603 keywords ranking in the top 10 and 2,920 keywords ranking in the top one through three positions on SERPs.

JoyOrganics.com

JoyOrganics.com for ideal blog post frequency.

The next on our list, JoyOrganics.com, also happens to be the site with the second-highest posting frequency that we analyzed. That is, 17 posts per month on average from January 2022 through June 2022.

This is likely a contributing factor for the rather high number of organic keywords – 17,103 to be exact – driving traffic to the site. Of those keywords, 1,679 rank in the top 10 and 511 rank within positions one through three on SERPs.

CBDfx.com: Is One Post Per Month Enough?

CBDfx.com for ideal blog post frequency.

On the opposite end of the spectrum, there is CBDfx.com, with a blogging frequency of about one post per month.

Before you think CBDfx.com is an anomaly, you should know they have refreshed 155 blog posts on their site in June 2022 alone. This means they optimized existing posts to meet current SEO standards. So while their posting frequency is low, the refreshed content is likely playing a large role in their organic keyword rankings.

CBDfx.com has 18,023 organic keywords with 2,576 ranking in the top 10 and 984 ranking within the top three positions on SERPs.

The takeaway here is that refreshed content can be just as important as new content for rankings.

HempFusion.com

HempFusion.com for ideal blog post frequency.

While we initially looked at post frequency from January 2022 through June 2022, there are some websites that have yet to post in 2022. This includes HempFusion.com. In those cases, we looked back at July 2021 through December 2021.

From July through December 2021, there was an average of seven blog posts per month. Despite not posting in 2022, this prior frequency seems to have provided some protection for HempFusion.com on SERPs. It currently has 2,827 organic keywords, with 391 ranking on the first page and 201 ranking in positions one through three.

MedterraCBD.com

MedterraCBD.com for ideal blog post frequency.

Here’s another site with no blog posts in 2022. From July through December 2021, though, MedterraCBD posted an average of five blog posts per month.

You might be thinking that surely MedterraCBD.com will have fewer organic keyword rankings than HempFusion.com. MedterraCBD.com actually has considerably more. To be specific, 7,435 organic keywords with 840 ranking in the top 10 and 486 ranking in the top three.

There are a few reasons for this. Foremost, MedterraCBD.com has ranked since the middle of 2017 while HempFusion.com only started ranking around January 2020. MedterraCBD.com has also seen higher average rankings overall, so it’s likely to see the effects of not posting less drastically.

JustCBDStore.com

JustCBDStore.com for ideal blog post frequency.

With 14 posts per month, surely JustCBDStore.com has a significant number of organic keywords.

Surprisingly, this site has only 8,680 organic keywords. Of those, 1,615 rank in the top 10, and 776 rank within the top three on SERPs. That’s close to the sites like HempFusion.com and MedterraCBD.com that didn’t post at all in 2022!

We know it’s not the posts per month responsible for that low of organic keywords. So the answer is likely in a factor we have not considered, such as the age of the website or social media presence.

Purekana.com: Moderate Number of Posts Per Month

Purekana.com for ideal blog post frequency.

Another on our list with a moderate number of posts per month, Purekana.com has a monthly blogging frequency of approximately 13.

Similar to JustCBDStore.com, Purekana.com has a small organic keyword profile with 7,126 organic keywords. Of these, 983 rank on the first page of SERPs, and 414 rank within the top three.

cbdMD.com

cbdMD.com for ideal blog post frequency.

Here’s another anomaly, though occurring in the opposite direction of what we saw above.

cbdMD.com posts an average of 13 blog posts per month. Despite this middle-of-the-road number of blog posts, it has the most organic keywords on our list with 37,784. This includes 5,924 keywords ranking in the top 10 and 2,154 keywords ranking within the top three.

But How Often Should I Blog?

To recap our findings, we analyzed eight CBD websites with the intention of pinpointing the optimal number of blog posts per month for the industry. Here is what we found:

A graphic showcasing blog posts per month, organic keywords, and backlinks for different websites.

cbdMD.com has the largest number of organic keywords. When you take into account its modest domain authority and medium-sized backlink profile, it becomes clear that the number of blog posts is the driving factor for its success.

Why is this not the case for JustCBDStore.com and Purekana.com, both of which also post approximately 13 blog posts per month? There are a lot of other variables at play, such as target keywords, length of the average blog post, and social media presence.

What does this mean for you?

Our research shows that for this industry, 13 blog posts per month is a good balance between quantity and quality. These should be focused on well-researched topics with at least one or two target keywords. This should further be accompanied by ample support from your cross-functional teams. This means social media promotion of the posts and digital assets from your design team at the very least. 13 a month was a number that allowed the sites we mention above to strike that balance.

In addition, blog post refreshes should also have a place in your content writing strategy. There’s no magic number of refreshes to implement here. It’s more so about updating older posts that may not fit in with the most recent SEO recommendations. This also gives you an opportunity to improve your internal linking.

Finding the Ideal Blog Post Frequency for You

The blogging frequency we found to be ideal for the CBD industry may or may not be ideal for your industry. So how can you find the ideal blog post frequency for your industry and, even more important, your blog?

The best way to do so is with an analysis of a sample of blogs within your industry like we performed above. You can easily do this with access to XML sitemaps and an SEO analysis tool like Ahrefs or, of course, Ubersuggest.

What does this look like?

  1. Find ten to 15 competitors with blogs in your industry to evaluate.
  2. Locate the sitemap for each of these websites.
  3. Take note of how often each site posts within a designated time period. We recommend looking at the last six months if possible.
  4. With the average number of posts per month for each site, you can now use an SEO analysis tool for a fuller understanding of that site’s SEO profile. Look specifically at the number of organic keywords and the number of keywords ranking within the top ten.
  5. With this information combined, you can determine which post frequency correlates to the highest number of organic keywords in your industry.

While organic keyword profile isn’t the only indicator of a solid posting frequency, it’s one that seems to correlate highly. So do take other factors into consideration if something stands out, but don’t overcomplicate it.

FAQs

Here are the answers to frequently asked questions on the subject of blogging frequency.

How many blogs should you post a week?

The answer is not so cut and dry as we’ve highlighted above. Once you have found your ideal blog post frequency for the month, it’s best to break it down into weekly goals.

How often do most bloggers post?

In our data, we saw post frequencies anywhere from once a month to almost 20. The answer is going to vary based on the client’s industry as well as the capacity of their content team, though it’s important not to compromise quality for cadence.

Does it hurt my content marketing to blog more or less than my competitors?

While competitor research can provide a good idea for the number of blog posts to write each month, it’s not the be-all-end-all. You should also consider how many quality posts you can write and whether you actually have something useful to say.

How can I find creative blog ideas?

There are plenty of ways to find creative blog ideas for your blog. You can research your competitors using Ubersuggest, find keyword ideas in Google Search Console, and or even use a blog idea generator.

What makes a quality blog post?

This could be an article topic all its own, as there is a lot that goes into quality blog writing. A few elements of a quality blog post include a compelling headline, a narrow focus, and a unique brand voice.

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Conclusion

When it comes to determining the ideal blogging frequency for your website, there is no magic number. There are many factors that play into that decision.

So how can you determine the best frequency for your blog?

The key is to look at other blogs in your industry and compare their posting frequency to their organic keyword profile. You’re looking for a strong organic keyword profile – the highest number of relevant page one keywords within the industry – for a clue as to how many posts per month are ideal for your blog.
Remember, though, that quality is just as important (if not more so) as quantity. So maintain a frequency that nears the ideal frequency for your industry but that still allows you to maintain a high content quality.

Customer Experience Analytics: Measure What Works and Make Improvements That Last

Do you want a simple way to refine your customer experience? Then look at your CX analytics.

The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care.

When you provide a stellar customer experience, you boost efficiency and humanize your service while enhancing loyalty and recommendations.

Yet, according to a report from PWC, 54 percent of consumers feel the customer experience at many businesses needs improvement.

However, there are more benefits to examining your CX analytics.

For example, 44.5 percent of global organizations feel that an amazing CX differentiates them from competitors, and who doesn’t want to stand out and get noticed?

Now you know the importance of customer experience analytics. In this article, I explain which ones you should measure and why they’re so crucial to your business.

What Is Customer Experience Analytics?

Customer experience (CX) analytics uses customer data to improve customer interactions.

You can use the data to track customer behavior and preferences to better understand how customers interact with your company and its products or services. You can then use this information to improve the CX by changing designs, the way you market to customers, or how you deliver your products or services.

There are many different ways to collect customer data. Analytics tools for customer experience often use various data sources. However, some of the most common sources include website visits, purchase histories, contact centers, and social media data.

Benefits of Tracking Customer Experience Analytics

By understanding customer behavior and preferences, analytics for customer experience can help businesses deliver a better CX faster and more consistently. Additionally, CX analytics can contribute to a positive customer experience by identifying and resolving issues early.

Below are just some of the benefits of tracking your analytics.

Customer satisfaction tracking: Perhaps the most crucial benefit is that customer experience analytics can track customer satisfaction over time. This information enables companies to identify areas where they need to make changes to keep their customers happy.

Understanding customer interactions: By analyzing your data, customer experience analytics lets you understand how customers interact with your products/services. You can then use this information to enhance the customer experience and increase sales.

Lower customer churn: When you use them correctly, customer experience analytics improve the CX and lower churn rates by increasing retention. For example, if many customers are contacting customer service about a particular issue, you can address it. This aspect is vital because consumer demand for a positive CX is increasing. However, Zendesk says 54 percent of shoppers feel businesses see it as an afterthought.

Enhanced loyalty through targeting: Understanding customer behavior lets you create targeted marketing campaigns that are more likely to convert leads into customers and encourage loyalty.

Increased value and lower spending: Predictive customer experience analytics can identify high-value customers in terms of lifetime value and customer satisfaction. However, it also finds high value, dissatisfied customers. When this information is clear, it allows you to spend money strategically and save money. McKinsey cites one example of a company that shaved over 25 percent off its planned budget using this technique.

Metrics to Consider for Customer Experience Analytics

Customer experience analytics (CEA) is a growing field. With that in mind, it’s important to choose the right metrics and analytics tools for customer experience to measure customer CX to get the most accurate results.

While there are multiple metrics you could focus on, to keep it simple, we’re going to focus on six of the most valuable.

Let’s begin with the promoter score.

1. Promoter Score (NPS)

To arrive at your promoter score (NPS), you look at your customer feedback and customer loyalty.

While there are many ways to calculate NPS, the most common is to use a 1-10 scale, where 1 is very dissatisfied, and 10 is very satisfied. To get an accurate reading, it’s important to ask customers how likely they are to recommend your company on this scale.

You could also use a free calculator or a tool from this list.

The higher your NPS score is, the better your customer retention, brand awareness, and customer acquisition.

An excellent example is the jewelry company, Taylor and Hart.

They consider NPS as their most important metric. By focusing on it, breaking it down, and applying the data, the company experienced a 70 percent increase in revenue.

Although you can’t guarantee the same results, you can take the same approach as Taylor and Hart by:

  • identifying your most crucial metrics and compiling the data
  • organizing the data, and rating your NPS
  • keep tracking your NPS and making changes

By tracking the NPS, the company:

  • spotted patterns for its most popular designs
  • found its top customer types, and average revenues
  • identified geographical campaigns and how customers found them
  • optimized their advertising

2. Customer Satisfaction Score (CSAT)

CSAT is a numeric representation of satisfied customers with a given product or service.

Many companies use customer satisfaction scores (CSAT) to track their customers’ overall happiness and identify areas where they need to make improvements.

When you track your CSAT customer experience analytics, you:

  • discover unsatisfied vs. satisfied customers
  • prioritize areas of your business that need improvement
  • enhance your internal processes.
  • guide future product development

However, despite CSAT being one of the most essential customer experience analytics, Gartner found that more than 70 percent of “CX leaders struggle to design projects that increase customer loyalty and achieve results.”

There are several different ways to collect CSAT data, but the most common way is to ask customers to rate their satisfaction on a scale from 1 to 10. You can do this through surveys, feedback forms, or chatbots. Alternatively, you can use a free calculator.

You should be aiming for a CSAT score of 75-85 percent. However, there are some variations between categories.

3. Customer Effort Score (CES)

The customer effort score (CES) metric measures how much effort a customer perceives they expend when interacting with a company.

You calculate CES by averaging the responses to questions about how much effort the customer felt they exerted during their most recent interaction with your company.

By identifying areas where customers are experiencing high levels of effort, businesses can focus on making changes to reduce the amount of work customers have to do to get what they want.

But there’s more to it.

When you get your CES right, it improves customer satisfaction, and loyalty, and lowers costs associated with handling customer complaints or support requests.

In addition, according to Gartner, when CES is high:

  • NPS improves
  • repurchase rates increase by up to 94 percent
  • employee retention improves

Your CES score is also more accurate than understanding customer satisfaction rates.

Andrew Schumacher, Senior Principal, Advisory, Gartner, says:

“Customer effort is 40 percent more accurate at predicting customer loyalty as opposed to customer satisfaction,

Calculate your CES with this free calculator. There is no standardized CES score, but the higher the better.

4. Churn Rate

Churn rate is an essential metric for companies to track because it provides insights into why customers leave and what you can do to retain them. Most businesses focus on this metric because a high customer churn is costly and leads to lost revenue.

There are several ways to calculate customer churn rate, but the most common is to divide the number of customers who have discontinued their relationship with you by the total number of customers at the beginning of the period. This gives you a percentage of how many customers have leftover a given period.

The average churn rate is 5-7 percent, while ten is high. However, it does depend on the industry. For instance, the average churn rate for online retail is 22 percent, while it’s 11 percent for big-box electronics.

customer service analytics on churn rate from Statista

You can calculate your churn rate online. If it’s high, delve into your CX analytics and look for patterns.

Remember, several factors contribute to churn rate, and businesses can take steps to reduce it by improving customer experience by tracking their CX analytics. Another way to improve customer experience is by providing an excellent support system and giving them what they want.

5. Customer Lifetime Value (CLV)

From Costco to American Express to Verizon and AT&T, they’re also using customer lifetime value as a critical metric with good reason.

CLV is a CX metric that helps business owners and CX professionals understand the value of a customer over the entire span of their relationship with their company.

It considers not just the monetary value of a customer but also how long they are likely to continue doing business with them, how much business they are likely to do moving forward, and how profitable each interaction is.

This information allows you to make strategic decisions about what types of customers to invest in acquiring and retaining, what kinds of experiences to offer them, and when it might make sense to let them go.

There is an easy-to-use online CLV calculator. For guidance, with your CLV, you are looking to make three to five times your acquisition cost.

Once you have your number, you can apply it. As a Bain & Co explain, you can use CLV to:

  • segment your existing customers
  • enhance conversions and ROI through better customer understanding
  • create data-focused hypotheses regarding the tools needed for customer acquisition and retention
  • segment new customers to target them according to limit low-value leads
  • make data-focused decisions on customer prioritization, acquisition, onboarding, and retention.

However, with your tracking, you might want to use a range of CX analytics tools, rather than focusing on one or two; research from Bain and Co shows that companies are most satisfied with results when they use a combination of tools. Further, by 2023, 92 percent expect to be using CX experience analytics tools for customer relationship management.

Percentage of respondents who will use customer analytics tools

6. Social Media Engagement

Engagement metrics track how people interact with your brand on social media. There are many different types of engagement metrics, but some of the most common ones include clicks, likes, shares, and comments.

I can’t overemphasize the importance of tracking social media analytics. If you post something and no one clicks on it, shares it, or comments on it, you know that you need to rethink your content strategy.

The potential of social media is best explained by looking at the runaway success of TikTok. According to its stats, 44 percent of visitors visit the site every month to find something new.

TikTok also impacts every stage of the customer journey, including:

  • discovery
  • consideration
  • purchase

Then, post-purchase, buyers head back to the site to create reviews, unboxing, tutorials, and how-tos.

The above should be enough to persuade you of the power of social media. If you’re already on sites like TikTok, Instagram, and Facebook, make sure you’re paying attention to your tracking with tools like Google Analytics, SproutSocial. and HootSuite.

Customer Experience Analytics Frequently Asked Questions

What are the types of customer experience analytics?

CX analytics come in various forms, including CES, CLV, and social media engagement. They come in a mix of categories, including marketing analytics software, and customer service analytics software, which measures the effectiveness and quality of customer service interactions. Then there are social media and web and behavioral analytics.

Can I track my customer experience metrics with free tools?

There are several free tools businesses can use to track their cx analytics. One such tool is Google Analytics. Google Analytics allows companies to track website visits, engagement, conversions, and goal completions. Another free tool is Survey Monkey. Survey Monkey allows businesses to create surveys and collect customer feedback to measure customer satisfaction and loyalty. Finally, another free tool you can use for CX analytics is Simply Measured, for social listening and analytics.

How does data analytics improve customer experience?

Data analytics can improve customer experience by helping businesses better understand their customers’ needs and preferences. Data analytics can also help companies to identify and respond to problems quickly. For example, if lots of people are complaining about a particular issue, data analytics can help businesses identify the cause of the problem and take corrective action.

Why should marketers care about customer experience analytics?

Customer experience is one of the most critical factors for businesses today. In a world where consumers have endless choices, it’s essential to provide an exceptional customer experience to stand out from the competition. Finally, studies show that improving customer experience can increase sales and revenue.

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Customer Experience Analytics Conclusion

Customer experience analytics is a valuable tool for businesses. Businesses can improve customer service and make strategic decisions about their products and services by tracking customer interactions and analyzing the data.

With the right tools and data, businesses can improve their customer service and boost their bottom line.

However, you need to be measuring the correct data. Although there are several metrics you could focus on, don’t get overwhelmed.

The six metrics featured in the post are enough to get you started and give you a clearer picture of what’s going on in your business.

To further optimize your results, you can adopt a range of automation tools to enhance the overall CX experience.

Do you use customer experience analytics in your business? Which ones work best for you?

How Google’s Search Engine Really Works (A Peek Under The Hood)

Google’s search engine is technically complex.

There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where.

It’s like a mysterious black box, and very few people know exactly what’s inside.

However, the good news is that search engines are actually pretty easy to understand.

We may not know every single factor (out of a hundred or thousand), but we also don’t need to.

I’ll bring it down to the basics with a simple method to please Google, rank higher, and bring in more website traffic.

I’ll also introduce some of the latest developments, like RankBrain, that help Google guess what you’re actually looking for (even if you don’t type it in).

First, I’m going to walk you through exactly how Google’s search engine really works so that you can see that it’s not as difficult to understand as you might think.

How Do Search Engines Crawl the Web?

Google’s first job is to ‘crawl’ the web with ‘spiders.’

These are little automated programs or bots that scour the net for any and all new information.

The spiders take notes on your website, from the titles you use to the text on each page to learn more about who you are, what you do, and who might be interested in finding you.

how search engines work nutshell spiders

That may sound simplistic on the face of it.

Which is no small feat, considering there are more than 1.8 billion websites online today — with thousands of new sites popping up every day.

The first massive challenge is to locate new data, record what it’s about, and then store that information (with some accuracy) in a database.

Google’s next job is to figure out how to best match and display the information in its database when someone types in a search query. Scaling becomes a problem, though.

Google processes over 3.5 billion searches a day, and that number increases every year.

how google works number of searches done per day

That means the information in its database needs to be categorized correctly, rearranged, and displayed in less than a second after someone expects it.

Time is of the essence here, because speed wins, according to Marissa Mayer back when she worked for Google over a decade ago.

She reported when they were able to speed up Google Maps’ home page (by cutting down on its size), traffic leaped 10 percent within seven days and 25 percent just a few weeks later.

Google won the search engine race because it’s able to:

  1. Find and record more information
  2. Deliver more accurate results
  3. Do both of those two tasks faster than any other search engine

One of the reasons Google is the front of the pack comes down to the accuracy of its results.

The information it displays is more likely to match what users are actually looking for.

Think about it this way.

When you type something into Google, you’re expecting something. It might be a simple answer, like the weather in your city, or maybe a little more complex, like “how does Google’s search engine really work?”

Google’s results, compared to other search engines, tend to answer those queries better. The information was the best of the best.

This breakthrough came from an initial theory Google’s co-founders actually worked on in college.

Why Do Links Matter to Google?

Google’s co-founders were still at Stanford in 1998 when they released a paper entitled “The PageRank Citation Ranking: Bringing Order to the Web.”

Check it out — you can read the whole thing right here!

how google words why links matter paper

The PageRank breakthrough was simple.

Academic papers were often ‘ranked’ by the number of citations a paper received. The more they received, the more authoritative they were considered on that topic.

Google co-founders, Larry Page and Sergey Brin, wanted to apply the same ‘grading’ system to the web’s information. They used backlinks as a proxy for votes. The more links a page received, the more authoritative it was perceived on that particular topic.

links are votes how google works

Of course, they didn’t just look at the number of links. They also factored in quality by considering who was doing the linking.

If you received two links, for example, from two different websites, the one with the more authority on a topic would be worth more.

They also considered relevance to better gauge the ‘quality’ of a link.

For example, if your website talks about “dog food,” links from other pages or sites that talk about things related to “dogs” or “dog food” would be worth more than one talking about “truck tires.”

External links (links from other sites) are also more valuable than internal links (links to different pages on your own site.)

how google works external vs internal links.

Before we go any further, please understand these concepts are over two decades all.

PageRank may have mattered years ago, but it’s evolved tremendously since then. So don’t worry about it explicitly today.

One of the reasons is because of newer algorithm developments, including RankBrain.

What is ‘RankBrain’ and How Does It Work?

RankBrain was first acknowledged in 2015 by Google engineer Greg Corrado:

RankBrain has become the third-most important signal contributing to the result of a search query.

Google’s been working on this technology for years to help the search engine handle the massive increases in volume without losing accuracy.

The RankBrain secret sauce is that it uses artificial intelligence to continually learn how to improve.

rankbrain diagram how google works

So the more it processes new information or new search queries for users, it actually gets more accurate.

For example, in 2010, Google’s algorithm “might have up to 10,000 variations or sub-signals,” according to Search Engine Land. That’s a lot!

As you can imagine, somehow managing all of those on the fly would be incredibly difficult (if not impossible).

That’s where RankBrain comes in.

Generally, the two most important ranking factors are:

  1. Links (and citations)
  2. Words (content and queries)

Note: this changes over time, and these aren’t the only factors that matter. Speed plays a major factor in Google ranking, as do Core Web Vitals.

RankBrain, however, is still a main component. It helps analyze or understand the connections between those links and content so Google can understand the context behind what someone’s asking. This is often called semantic search.

rankbrain semantic search difficulty 1

For example, let’s say you type in the word “engineer salaries.”

Now think about that for a moment. What type of engineer salaries are you looking for?

It could be “civil,” “electrical,” “mechanical,” or even “software.”

That’s why Google needs to use several different factors to figure out exactly what you’re asking for.

Let’s say the following events played out over the past few years:

  • You’re getting a degree in computer science.
  • Your IP address puts you on the campus of Stanford University.
  • You follow tech journalists on Twitter.
  • You read TechCrunch almost every single day.
  • You Googled “software engineer jobs” last week.

Google’s able to piece all of these random bits of data together. It’s like a bunch of puzzle pieces suddenly coming together.

So now Google knows what type of “engineer salaries” to show you, even though you never explicitly asked for “software engineer salaries.”

That’s also how Google is now answering your questions before you even ask them.

For example, do a generic search right now for anything, like “pizza.”

Now, what do you see?

how google words SERP example

You see the typical ad spaces up at the top.

However, the local results below the ads are assuming that you’re asking “where to get pizza.”

The Knowledge Graph on the far right-hand side is serving up almost every fact and figure about pizza imaginable.

RankBrain process and filters all this data to give you answers before you even ask them.

Change your search up a little (like this one for “pizza hut”) and the search engine result page (SERP) changes with new information.

how google works pizza search

Now you know how Google’s search engine really works.

While you don’t need to be an expert, understanding the basics like this can help you better figure out how to give your prospects exactly what they want (so you get better rankings and more traffic).

Here are a few of the big things to keep an eye on.

How to Rank Higher in Google: Solve People’s Problems

People type searches into Google to get an answer to whatever question they’re facing.

If they’re looking for an answer, it means they have a question.

If they have a question, it means they have a problem.

So your primary job is to solve someone’s problem.

In theory, it’s really that simple. If you solve someone’s problem better than anyone else, you’ll get better rankings and more traffic.

Let’s take a look at a few examples so you can see how this works in real life.

Someone comes home from a long day at work. All they’re looking forward to doing is grabbing something to eat fast and hanging out with their family or watching a new show on Netflix.

Before they’re able to throw a meal together, they try to run the kitchen sink and discover that it’s clogged.

Bummer.

It’s already getting late, though, so they don’t want to call a plumber. Instead, they head over to Google and start typing in “how to unclog drain” as their search query.

Then here’s what they see:

how google works SERP example for how to uncolog a sink.

See?!

Way up at the top is an ad for a plumber (just in case you want to call in a professional).

Next up is an Instant Answer box that contains step-by-step instructions that Google believes has helped other people. So you might already be able to fix your sink without ever leaving this page!

Below that are related questions that other people commonly ask (along with their answers).

So all of this begs the question: How do you create something that can help solve a user’s problem?

I’ll answer that in one second, but here’s what you don’t do for the record:

how google works example of keyword stuffing

“Keyword density” used to be an old-school tactic that was once relevant when Google’s algorithm was dumb and static. With RankBrain, Google has become a borderline genius.

So keyword stuffing like it’s 1999 will hurt you in the long run. As you can see, this is a terrible “answer” or “solution” to someone’s problem.

After saying that, there are a few places on a page that you want to pay special attention to.

For example, the Title Tag and Meta Description are used by Google to provide an official answer for what this page is about.

Those are the two elements that will also show up on a SERP when someone types in their query.

It only makes sense, then, that you should use the main topic in those areas so that everyone knows exactly what your page is discussing.

how google works title tag and meta description

Do you want to see where that text is getting pulled from?

Simply right-click on a website to view the source code. For example, my homepage looks something like this:

where meta text is how google works

You can see the title tag and meta description at the top of the code.

I’m also using Yoast’s WordPress SEO plugin to help add these extra fields on the backside of WordPress.

That way, all you have to do is write out the specific title and description in plain text (as opposed to getting your hands dirty with code).

Otherwise, the actual page content should be written for humans (as opposed to keyword stuffing to tricks or fool the search engines).

Instead, here’s how your page content should look:

how google works example of good content

I wrote an in-depth response to help someone figure out a solution to a complex problem (keyword research).

Even though it’s a complex subject, I was trying to give them a simple, step-by-step solution so they could fix that problem ASAP.

Google even takes website usage data into account now to determine how helpful your content is.

For example, let’s say that someone clicks on your website from Google and is turned off by the poor design or hard-to-read content. So they ‘bounce back’ to Google immediately to find a different result.

That’s a bad sign! Google determines you weren’t a happy searcher. So maybe Google will try to find a few other results to swap out with that one to hopefully make everyone happy.

That’s why I also break up the paragraphs and include a lot of images. The goal is to help people quickly find what they’re looking for.

I want them to read the page faster and digest the information more easily so that they’ll stick around longer instead of bouncing away.

That’s the key to ranking well in search engines. Give the people what they want, keep them around or coming back for more, and Google will be happier as a result.

Let’s go back to our clogged drain example to see how this works in another context.

how google works example.

Those are all pretty good results!

In each case, the person who crafted each page provided a detailed answer to a common problem.

Let’s zero in on that second SERP result, “7 Brilliant Ways to Unclog a Drain (Photos)” from Yahoo, to discover what they’re doing so well to hit number two on a big, popular search query like that.

how google works drain example

This seems like it might be a good result because it gives us multiple methods to try, along with photos so we can see exactly what’s happening.

Let’s click on that to see what they provide.

how google works good content example: include images and easy to read text

Pretty good overall!

It provides the user with good, quality content to help solve a problem. The better your content does that, the more links or ‘upvotes’ it will receive when other people find it useful, too.

Links and other citations or social signals help alert Google. They tell the search engine that your page is on the rise and to start paying attention to your website for these topics.

Your page will get better treatment, move up in the rankings, be exposed to more people, get more links or votes as a result, and continue that upward trend.

That’s where the genius of Google’s process comes into play.

It makes people happy by giving them exactly what they’re looking for. When you do it right, it gives you compounding benefits that can take off all of a sudden, expanding your website traffic as a result.

How Google Search Engine Works: Conclusion

Google’s search engine is one of the most complex technologies in the world.

It crunches a mind-numbing amount of data at lightning speeds to give people exactly what they’re looking for in seconds.

When you boil it down to the basics, search engines are actually pretty easy to understand.

They want to help people find what they’re looking for.

People use Google to find answers and solutions. They have something on their minds, and they want to find an answer that helps them clear the issue to move on with their day.

How Google finds and delivers that information is the building blocks of SEO, making it crucial to growing your business online.

Now that you know how Google works, how are you going to use this information?

Why Clickbait Works (And Why You Should Do More of It)

Clickbait has gotten a bad rap in recent years.

In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so.

When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content.

What’s important is once you get them to your site, you offer more than just a catchy headline.

In this post, we’ll explain why clickbait works, how to do it ethically, and why you should be using more of it.

What Is Clickbait?

Clickbait is any content written to attract clicks. It can include any web content, from news articles to blog posts, infographics, videos, interviews, and more. 

Clickbait content usually contains:

  • a catchy or compelling headline
  • a strong appeal to emotion
  • scannable content optimized for web reading
  • witty copy
  • content aimed at social media sharing

Although widely attributed to online media, this type of content has been around since the dawn of print journalism. In the 19th century, when newspapers were fighting for circulation numbers, they found the best way to attract new visitors was using catchy headlines to entice readers. 

Here’s an example from a 1913 version of New York World, a newspaper run by the infamous Joseph Pulitzer. As you can see, every headline is attention-grabbing, emotional, and aimed at hooking a read at first glance.

What Is Clickbait - Example of New York World from 1913

Fast forward to the 21st century, and catchy newspaper headlines have transformed into catchy blog titles. 

With the introduction of SEO, and more brands wanting to increase traffic to their websites, clickbait titles had a mainstream resurgence. 

Brands such as Buzzfeed, Upworthy, and Gawker began publishing popular listicle content like: “27 Famous Actors Who Tricked You Into Thinking They’re American” and “6 songs that seem romantic but aren’t, and one that seems like it isn’t but is.” This content was widely successful, primarily due to the popularity of social media and the virality of relatable content.

These days, it is used in almost every type of digital content, from “15 Marketing Tools You Need to Dominate Your Social Strategy” to “The Secret Behind My 1,866,913 Monthly Search Visitors.” 

Types of Clickbait

Clickbait content can be anything, from blogs to videos, news articles, ads, and beyond.

The most common types include listicles, how-tos, and blog posts that capitalize on trending topics.

Here are a few examples of common headings:

  • “The Ultimate Guide to _____”
  • “X Ways to Improve Your _____”
  • “A List of the Best _____ in L.A.”
  • “The Secret to ______ That Will Change Your Life Forever”
  • “Why We Love _____ and Why You Will, Too”
  • “You’ll Never Guess What _____ Did Last Night”

Clickbait headlines can also be used on video platforms like YouTube. You’ll see an example of this below. 

Why Clickbait Works

Clickbait often gets a bad rap online, mostly due to allegations about misleading content.

That being said, there are so many ways to leverage it ethically without misleading your readers.

It works because of its ability to tap into genuine human emotion and curiosity. 

Everyone wants to know the secret to get more followers, just like everyone wants to know what weird things happen on movie sets.

This is called the curiosity gap and it is the psychological feeling of wanting to know more.

Most clickbait titles are structured to make the reader think they will learn something new by clicking on the link.

The important ethical note is to offer real value within your article, not simply using a misleading headline to get page traffic.

Clickbait is also an important part of measuring online success.

If no one clicks on your blog, then you lose the opportunity to talk to thousands of potential customers.

If you want to expand your reach, then you want more clicks. If you want more clicks, you need to build a strategy to get them.

That being said, you don’t need to resort to sensationalism to do this.

Instead, think about the goals of your audience. Our blog, for example, teaches readers about digital marketing techniques. While we may use catchy headlines, such as “The 10 Ingredients of Great Content Writing” or “19 Strategies That’ll Help You Become an Influencer,” we offer actionable information within those blogs that help our readers achieve their goals.

When using clickbait strategies, focus on your customer pain points and create content that will educate and excite them.

If your headline matches your content, you can avoid audience backlash.

Clickbait Strategies to Avoid

While clickbait can be a successful digital marketing strategy, it can also hurt your brand if done wrong.

Many social media sites and search engines have added rules to their policies to discourage the use of sensationalist or misleading content.

Google’s policy prohibits “Ads that use clickbait tactics or sensationalist text or imagery to drive traffic.” This can include:

  • Ads that claim to reveal secrets or other sensationalist information.
  • Ads that use wording such as, “Click here to learn more …” or, “You won’t believe what happened next …”
  • Ads that use altered images or disaster photos.
  • Ads that use “before and after” photos showcasing significant changes in the human body.
  • Ads that use negative events, such as death, illness, or disaster, to evoke action in viewers.

On Facebook, clickbait articles will show up lower in News Feeds and repeated sharing can result in page restrictions. 

It’s also important to avoid misleading clickbait on your website, as it can damage trust in your brand.

Ultimately, success comes down to two things:

  1. Write compelling, honest, engaging headlines.
  2. Don’t disappoint your readers once they click on them.

Tips to Use Clickbait in Your Content Marketing Strategy

Now that you know how to use clickbait ethically, it’s time to implement these strategies into your content marketing. 

Here’s how to get started:

  1. Utilize the curiosity gap, but don’t exploit it. Avoid sensationalist material and inaccurate claims. 
  2. Deliver on any promises you make. Your audience expects the information you promise to them. If they consistently feel they can’t trust your claims, they won’t continue interacting with your brand.
  3. Be honest with your readers and avoid misinformation. Be a beacon of honesty. According to Edleman,  53 percent of consumers need to trust brands they purchase from. If you remain truthful with your viewers, you’ll have a better chance of converting them.
  4. Use numbers in your headlines. Numbers represent actionable steps users can use to reach their goals. Numbered lists also improve scanability and make it easier for readers to digest content.
  5. Pay attention to your data. When using clickbait headlines, measure them against other headlines and see which perform better. Like anything in marketing, the numbers don’t lie. There’s no point investing in a tactic if it doesn’t work for your audience.
  6. Write for more than clicks. A headline is just the beginning. What really matters is the quality of your content as a whole. While a witty headline may bring them to your page, your content will make them stay—so don’t neglect the rest. 

Examples of Great Clickbait Strategies

Now that you know what not to do, let’s take a look at some clickbait strategies done right.

When Shopify and Google teamed up to promote Shopify Premium plans, they knew the best way to get people interested was to offer them something in return.

Using their media leverage, they featured their offer in the Daily Mail, offering a free Google smart speaker to anyone who signed up for Premium.

Everyone loves the word FREE!

Examples of Great Clickbait Strategies - Spotify

Smartwatch brand Blocks also leveraged clickbait headlines in its Kickstarter campaign.

By using numbers, Blocks displays the high worth of its product, public trust in the campaign, and scarcity. 

Not only will users who read this headline trust a large community supports Blocks, but they will also feel motivated to act immediately before the campaign ends.

Examples of Great Clickbait Strategies - Blocks

Another great example of clickbait in ads comes from One Smart Penny, a financial advice blog.

In their ad, they use the curiosity gap, by alluding to a secret you’ll only find out if you read the blog. They also leverage the power of celebrity with a feature by Barbara Corcoran, which brings an element of social proof to the ad.  

Examples of Great Clickbait Strategies - One Smart Penny

How to Create a Clickbait Headline

Ready to start writing your own? Follow these steps to write a great headline that drives clicks.  

1. Use Google Alerts to Find Out What’s Trending

Leveraging popular trends and news is a great way to engage your users.

By setting up Google Alerts for trending or viral topics, you can stay ahead of your competition and be the first to break the news to your audience.

Pair your trending headlines with relevant keywords to boost your SEO.

How to Create a Clickbait Headline - Use Google Alerts

2. Use Numbers or Listicle Format

Numbers are a time-honored blogging trend that increases reader engagement.

Numbers in blog titles are effective because they show your readers there will be actionable steps to follow and the content will be easy to scan.

Because online users are looking for quick, efficient information, they prefer content they can easily access and ingest.

Numbers also imply the presence of a listicle, which are often the most shared blog types on the internet.

How to Create a Clickbait Headline - Use Numbers or Listicle Format

3. Offer Immediate Value to Your Reader

Offering immediate value is a great way to encourage clicks on your post.

You can offer physical value through discounts, free products, consultation services, and more. Or, you can offer something less tangible, such as a secret or an industry trick.

When using this clickbait strategy, be sure to follow through with your promise in your post.

No one wants a misleading headline, and if you don’t seem trustworthy, you’ll lose your audience’s attention.

4. Use a Teaser

One of the best clickbait strategies is to use a teaser in your headline.

By suggesting the reader will find something they don’t already know in your post, you’re leveraging the curiosity gap and creating immediate engagement.

A teaser can be a number of things, from “The X things you wish you knew…” or, “You’ll never guess what ____ did in Paris”. 

As we said before, be sure to follow through with your teaser in the body of your post to avoid annoying your audience. 

How to Create a Clickbait Headline - Use a Teaser

Clickbait FAQs

Is clickbait good or bad?

Neither. It is a powerful marketing strategy if used correctly. There’s nothing wrong with encouraging clicks on your post, as long as you’re offering value to your audience that goes beyond the headline. 

What is the goal of clickbait?

The goal is to grab a user’s attention and encourage clicks on your content. 

Does clickbait still work?

Yes, though it is different now. Because of the prevalence of misinformation online, many entities now have regulations in place to discourage misuse of clickbait headlines. Yet there are still ethical and productive ways to use this tactic.

How does clickbait affect us?

It works in our curiosity gap and piques our interest in topics or news. 

Why Clickbait Still Works Conclusion

Although it often gets bad press, clickbait is an important marketing strategy that can help improve traffic to your content or website.

When using this strategy, it’s important to be ethical and not mislead your users or capitalize on negative content just to boost your views.

If you believe in your content and think it will benefit your users, then there’s no reason to feel bad about crafting enticing titles.

What is your favorite kind of clickbait headline?

A/B Testing: Definition, How it Works, Examples & Tools

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned …

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A/B Testing: Definition, How it Works, Examples & Tools

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes.

Well-planned tests can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan.

What is A/B Testing and Why Does it Matter?

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective.

For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.

On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand.

neil patel A/B testing example

Over time, we found offering a free website analysis (which provides tons of value) was the most effective way to establish expertise and show visitors the value we offer.

Why is A/B Testing Important?

Accurate A/B tests can make a huge difference to your bottom line. By using controlled tests and gathering empirical data, you can figure out exactly which marketing strategies work best for your company and your product.

When you figure that one variation might work two, three, or even four times better than another, the idea that you would run promotions without testing starts to seem a bit ludicrous.

When done consistentyly, testing can improve your bottom line substantially. If you know what works and what doesn’t (and have evidence to back it up) it’s easier to make decisions and craft more effective marketing strategies.

Here are a few other benefits to running regular tests on your website and marketing materials:

  • Helps You Better Understand Your Target Audience: When you see what types of emails, headlines, and other features your audience responds to, you can better understand who your audience is and what they want.
  • Higher Conversion Rates: A/B testing is the single most effective way to increase conversion rates. Knowing what works and what doesn’t gives you actionable data that can help you streamline the conversion process.
  • Stay On Top of Changing Trends: It’s hard to predict what type of content, images, or other features people will respond to. Testing regularly helps you stay ahead of changing consumer behavior.
  • Reduce Bounce Rates: When site visitors see content they like, they stay on your site longer. Testing to find the type of content and marketing materials your users like will help you create a better site — and one that users want to stay on.

How Do You Plan an A/B Test?

The first thing to do when planning an A/B test is to figure out what you want to test. Are you running an on-site test, or an off-site test? If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test.

For example, you might test:

  • headlines
  • calls to action text
  • calls to action location
  • pop up
  • featured images
  • copy
  • the number of fields in a form

With off-site tests, you’re probably testing either an ad or a sales email. Testing ad copy to see which ad drives more conversions can help you focus your advertising efforts. Once you know your ad is converting as well as possible, it’s easier to justify spending more money on it.

The same goes for emails. If you send out two versions to your list (randomly selecting which half gets which email), and then track which one converts better, you can send only that version the next time.

Once you know what you’ll test, make a list of all the variables you’ll test. For example, if you’ve decided to test your call to action, you might test:

  • the location
  • the exact text used
  • the button color or surrounding space

It’s a process, and it’s common for multiple A/B tests to be carried out prior to making a final decision or final change.

Before you start testing, make sure you have a clear idea of the results you’re looking for. You should already know your baseline result, which is the results you’re currently getting. You want to test option A and B against each other, but you also want to know that whichever one does better in the test is also doing better than your current results.

Alternatively, you can use A as your control (leaving whatever you’re currently using) and then use something new for B.

Tests need to be run simultaneously to account for any variations in timing. You can’t test one variation today and the other one tomorrow, because you can’t factor in any variables that might have changed between today and tomorrow. Instead, you need to split the traffic seeing your variations at the same time.

Here’s an A/B testing checklist to review before running your first test:

  • Decide what you want to test.
  • Create two versions of the same ad, landing page, etc.
  • Decide how long your test will run (I suggest at least two weeks, but it may be longer or slightly shorter depending on your traffic and industry)
  • Chose a testing tool to help you run your test. (More on that later.)
  • Launch!
  • After two or so weeks, take a look at the results. Which version won?
  • Rinse, and repeat. A/B testing is most effective when done continually.

What to Use A/B Testing to Test

You can test virtually anything in your marketing materials or on your website: headlines, calls to action, body copy, images, etc. If you can change it, you can test it.

That doesn’t mean you should spend months testing every little thing. Instead, focus on changes most likely to have a big impact on traffic and conversions.

On your website, this likely includes:

  • the headline
  • your call to action
  • any graphic you use in direct correlation to your sales efforts
  • the sales copy or product descriptions
  • feature image

In an email, you might test the title, images, links, CTAs, or segmenting options. In a paid ad, especially a text ad (like a search ad), you have fewer things to change, and so you might test the main headline, the offer, or targeting.

Testing different offers is also important. Just make sure that each person is always offered the same promotion. For example, if a free gift is offered to group A, and a discount is offered to group B, then you want to make sure that group A always contains the same visitors, as does group B.

You can also test the full path of conversion. For example, you might test newsletter A with landing page A, and newsletter B with landing page B. Later, you may want to test newsletter A with landing page B, and vice versa.

This can give you a better idea of what is working, especially if you’re getting mixed results or if the results are very close. Here are a few other tests you can run.

How Much Time Does A/B Testing Take?

A/B testing is not an overnight project. Depending on the amount of traffic you get, you might want to run tests for anywhere from a few days to a couple of weeks. Remember, you only want to run one test at a time for the most accurate results.

Running a test for an insufficient amount of time can skew the results, as you don’t get a large enough group of visitors to be statistically accurate. Running a test for too long can also give skewed results, though, since there are more variables you can’t control over a longer period.

Make sure that you stay abreast of anything that might affect your test results, so that you can account for statistical anomalies in your results. When in doubt, run the test again.

Considering the impact A/B testing can have on your bottom line, it’s worth taking a few weeks to properly conduct tests. Test one variable at a time, and give each test sufficient time to run.

Can I Test More Than One Thing At a Time?

There are two approaches to this question. Say you just want to test your headline, but you have three possible variations. In that case, running a single test and splitting your visitors (or recipients in the case of an email) into three groups instead of two is reasonable, and would likely still be considered an A/B test.

This is more efficient than running three separate tests (A vs. B, B vs. C, and A vs. C). You may want to give your test an extra couple of days to run, so you have enough results to see what actually works.

Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run. There are plenty of resources out there for multi-variate testing, but we won’t be covering that when talking about A/B testing.

A/B Testing FAQs

What is A/B Testing and Why Does It Matter?

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. It’s one of the most effective ways to increase conversion rates.

How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, choose a tool, then see what works!

What to Use A/B Testing to Test

Any part of a paid ad, website, or marketing material including (but not limited to) pop-ups, emails, landing pages, and featured images.

How Much Time Does A/B Testing Take?

Most tests should be run for at least two weeks, but A/B testing should be continual.

Can I Test More Than One Thing At A Time?

Yes, in some cases. In general, it is best to stick to two versions of the same asset.

What A/B Testing Tools Should I Use?

Google’s Optimize is a free, powerful A/B testing tool. Your email platform, landing page tools, or website plugins may also offer this feature. For paid tools, consider Optimizely.

Conclusion

A/B testing is a marketer’s best friend. It allows you to see, for example, what ads drive the most conversions, what offers your audience responds to, or what blog headlines drive the most traffic.

There are a variety of tools you can use to get started, including Google Optimize (which is free!) and Optimizely.

If you’re looking to get started with A/B testing, you can start by learning how to a/b test in Google Analytics.

Are you considering trying A/B testing? What is holding you back?

64 Testimonials That Say Bioperformance Works

64 Testimonials That Say Bioperformance Works

Because its beginning, BioPerformance is currently the fastest expanding Network advertising and marketing Company in America as well as has actually paid extra payments in its very first 11 weeks than any kind of various other business in the exact same amount of time in the background of the Network Marketing Industry. If the item actually functions, numerous that are standing at the sideline questioned. The Proof Is In The Pudding.

On February 8, 2006, a laboratory examination carried out by an ISO 9000 accredited laboratory revealed in their 3rd assessment a 25% rise in gas return and also a decline in the discharges of the complying with toxins: 5.89% in Carbon Monoxide, 11.86% in HC as well as 5.34% in NOx. BioPerformance, Inc. does not assure that the item functions whatsoever and also does not assure that you will certainly make any kind of earnings whatsoever. BioPerformance, Inc. makes no revenue or item cases whatsoever.

Based on the Material Safety Data Sheet (MSDS) and also testimonial of The Code of Federal Regulations (consisting of 29CFR1910 – OCCUPATIONAL SAFETY AND HEALTH STANDARDS as well as 49CFR– TRANSPORTATION), there are no risks linked with the handling, storage space, or transport of this item. It is an incredibly risk-free item in all elements of handling and also usage. Product Safety Data Sheet: MSDS info (See your internet website on the Product web page for MSDS.).

60% financial savings on a Dodge 1999 Intrepid.– Marianne Donahay, Florida.

30% financial savings on a 1999 Buick.– William Bailey, Kentucky.

32% cost savings on a 1992 Sedan Deville. I experienced far better get, horse power as well as a smoother flight.– Dr. Stan Harris, Pennsylvania.

30% financial savings on a 2005 Ford F150 Pickup.– Tim Rice, Michigan.

42% cost savings on a 2004 Mitsubishi Galant.– Dr. Ivan Dulik, New York.

35% cost savings on a 1997 Chrysler Town & Country.– Otis Barnett, Alabama.

26% cost savings on a 1993 Honda Vigor.– Fred Erickson, Florida.

24% cost savings on a 2004 Mazda 3.– Gregory Johnson, California.

30% cost savings on a 2000 Jeep Cherokee.– Heath Goffney, Texas.

27% cost savings on a 1995 Chevrolet Suburban.– Christine DeBolt, Texas.

25% financial savings on a 1998 Dodge Durango.– Robert Johns, South Dakota.

27% cost savings on a 1998 Dodge Dakota.– Fred Johnson, Texas.

28% financial savings on a 2000 Mercedes Benz ML320.– Dave Staples, Texas.

35% financial savings on a 2001 Lexus GS 300.– Rasheedah Mujtabaa, Texas.

25% financial savings on a 1992 Ford Diesel.– Steven Cook, Texas.

31.4% financial savings on a 2002 LTZ Trailblazer 4×4.– Ken Williamson, Alabama.

26% financial savings on a 1999 Mazada Millenia.– Timothy Flood, Pennsylvania.

30% cost savings on a 2005 Chevrolet Classic.– Lyle Green, Utah.

26% cost savings on a 1996 Dodge Grand Caravan.– DeAnna Black, Texas.

33% financial savings on a 1992 Century Buick.– Jerry Jorgensen, Nebraska.

32% cost savings on a 1994 Lincoln Town Car.– Thomas Cray, New Jersey.

25% financial savings on a 1989 GMC vehicle.– Raymond Nelson, Michigan.

1995 Lincoln Town Car raised in gas mileage from 15 mpg to 27.4 mpg after 3 storage tanks utilizing the item.– Rick Williams, Wyoming.

In-town rise from 16.1 to 20.3 mpg on the initial application, and also on the freeway my gas mileage raised from 20 mpg to 25 mpg. No chance to attain this differently. BioPerformance is the method!!– Debbie Barnett, Texas.

25% financial savings on a 1998 Mercury.– Curtis Smith, District of Columbia.

33+% cost savings on a 1999 Chrysler Town & Country.– Hugh Cherry, Indiana.

30% cost savings on a 2003 Taurus.– Bud Leblanc, Michigan.

29% cost savings on a Chevrolet Avalanche 4×4.– Phillip Coyle, Michigan.

33% cost savings on a 2002 Saturn SL.– David Burke, Michigan.

36% cost savings on a 1998 Chevy Monte Carlo.– Mike Mitchell, Michigan.

32% cost savings on a 2004 Ford Ranger.– Robb Capeling, Michigan.

35% financial savings on a 1989 1 Ton Vandura.– Ron Smith, Michigan.

31.57% cost savings on a 1999 Toyota Avalon.– William Clemmer, Florida.

24% cost savings on a 1994 Chevy Blazer.– Terry Miller, Michigan.

25% cost savings on a 1996 Nissan 4×4 Pick Up.– Douglas Null, Alabama.

27% financial savings on a 1998 Buick LeSabre.– Diwight Foster, Alabama.

40% cost savings on a 2005 Chevrolet Crew Cab 2500.– James Cherry, New York.

30% cost savings on a 2000 KIA Sportage.– Jim Aulby, Indiana.

23% financial savings on a 2005 Potniac Vibe. 20% financial savings on a 2001 Dodge Ram 1500.

32% financial savings on a 1998 Ford Explorer.– Clarence Settle, Idaho.

30% cost savings on a 1996 Toyota Tacoma.– Alexandra Buchanan, Florida.

50% cost savings on a 2005 Hyundai Elantra.– Lynea Weatherly, Texas.

31% cost savings on a 1998 Ford Taurus.– Steve Watson, Idaho.

Went from 20.6 mpg to 27 mpg on a 20000 Cadillac STG.– William Miniard, Michigan.

25% financial savings on a 2000 Ford Windstar.– Phyllis Guy, Texas.

36% financial savings on a 1991 Lexus ES 250.– Jeri Chalmers, Texas.

27.4% cost savings on a 1998 Toyota Tacoma.– Kenneth Benedict, Texas.

36.3% cost savings on a 2002 BMW 530i.– James Black, Texas.

27% financial savings in a 2001 4×4 Chevrolet Suburban.– James Boriack, Texas.

45% cost savings on a 2003 Chevy Trail Blazer.– Israel Perl, New York.

20% cost savings on a 2003 STS- Cadillac. 27% financial savings on a GMC get team taxi.– Larry Holmquist, Arizona.

27.58% cost savings on a 2004 Travel Supreme 45′ recreational vehicle having a 500hp diesel motor. 26.7% financial savings on a 2004 Cadillac Escalade having a 345hp V-8 engine.– Mark Hanna, Ohio.

33% cost savings on a 2002 Dodge Sprinter Van.– Kirk Brinkerhoff, Utah.

40.6% cost savings on a 2004 Ford Explorer AWD SUV. 38.1% cost savings on a 2002 Ford Escort.

30% cost savings on a 2002 Infiniti I30.– Faith Clark, Texas.

Was obtaining 23 mpg on a 1990 Ford Tempo and also after 4 storage tanks, I am obtaining 33 mpg.– Thomas Bice, Texas.

36% financial savings on a 1984 GMC Van.– Doyle Kiker, Texas.

33% financial savings on a 2005 Chevrolet Impala.– Jerry Yelinek, Michigan.

Went from 11-12 mpg to 20.1 mpg in a 1999 Chevy Astro Van.– Mareetta Harrison, Indiana.

36% financial savings on a 2000 Mitsubishi Eclipse.– Anthony Glick, Ohio.

33% cost savings on a 1993 Chevy get 350/5.7 Silverado.– John Lamendola, South Carolina.

28% financial savings on a 1991 Ford Explorer.– David Garton, Tennessee.

25% cost savings on a 2000 Mercury Mountaineer SUV.– Julie Scott, South Carolina.

29+% cost savings on a 2005 GMC Sierra Z71.– Jerry Burkhart, North Carolina.

32.43% cost savings on a 1996 Dodge.– Steven Anderson, Idaho.

30% cost savings on a 1996 GMC Pick up.– Denton McDonald, Texas.

25% cost savings on a 2004 Chevrolet Venture.– Barbara Noll, Iowa.

41% cost savings on a 1994 Ford Van 150.– Raymond Hirst, Louisianna.

42% conserving kid a 1996 Buick Century.– Richard Hepburn, Texas.

Anticipate to see even more outcomes as even more individuals attempt the tablets.

On February 8, 2006, a laboratory examination carried out by an ISO 9000 accredited laboratory revealed in their 3rd analysis a 25% rise in gas return as well as a reduction in the discharges of the adhering to toxins: 5.89% in Carbon Monoxide, 11.86% in HC and also 5.34% in NOx. 20% financial savings on a 2001 Dodge Ram 1500. 20% financial savings on a 2003 STS- Cadillac. 27% cost savings on a GMC select up staff taxi. 27.58% financial savings on a 2004 Travel Supreme 45′ electric motor residence having a 500hp diesel engine.

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